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Alek 's Bio

Alek is an Associate Marketing Manager and a member of Care.com’s CRM operations team. He is currently responsible for segmentation and workflow optimizations. He began his career working at a Boston start-up focusing on affiliate marketing, followed by working with brands like Citi, Michelin, and Netflix at C Space, a customer collaboration consultancy. He also worked at Digitas, a digital marketing agency, where he worked on the Baskin-Robbins and Dunkin’ email programs.

Fun Facts

Is fluent in Russian
Have met two First Ladies
Has never had Taco Bell

Interview

When and how did you get your start in marketing? 

While in college I worked at a startup in the Public Records niche. I learned about digital advertising, affiliate marketing, and content marketing.

 

What do you love about your role? 

Collaborating with my teammates—sometimes it truly takes a village to launch something.

 

What’s a mistake you’ve made at work, and how did you deal with it?

I missed adding a suppression list to a send that required one. I took ownership of it and am now hyper-focused when scheduling campaigns.

 

What is one piece of advice that you would give to a new Iterable user? 

You are not alone—Iterable support is an extension of your team. They have helped me so many times when I needed assistance.

 

What do you like most about using Iterable?

The segmentation tool is where I spend most of my time. Not being an expert in SQL, this tool allows me to use logic rather than technical coding.

 

Besides Iterable, what are the other tools in your marketing toolkit? How are you leveraging them?

Monetate for website banner and lightbox display on desktop and mobile web.

 

What’s the best advice you’ve ever been given?

Practice doesn’t make perfect; perfect practice makes perfect.

 

If you weren’t a marketer, what would you be? 

I’d be a chef.