Interview

When and how did you get your start in marketing?

I left academia in 2014 and moved to NYC after deciding to pursue marketing. Transitioning into a new career wasn’t easy but I was eager to learn everything I could and get all the experience I could get—no project or role was too small for me. I started as a freelance copywriter, moved into PR and communications, and eventually made my way into marketing strategy roles.

What do you love about your role?

Every day I’m solving a new problem, and I’m fortunate to be working alongside incredible people at Freshly.

What brings you joy in your role?

Email marketing allows me to be both creative and analytical. It’s fun, challenging, and rewarding.

What do you like most about using Iterable?

I love how intuitive Iterable is. It’s hands-down the most user-friendly ESP out there.

What challenges and/or problems was your team experiencing prior to Iterable? How does Iterable solve for these?

The flexibility of Studio has enabled our team to run multi-variate tests in journeys which has helped optimize performance and better gather insights.

Besides Iterable, what are the other tools in your marketing toolkit that you can’t live without?

Movable Ink is a personal favorite that I’ve used to implement personalization strategies into emails in impactful ways.

What’s the best advice you’ve ever been given?

The best advice I’ve been given is, “Don’t wait.” It’s easy to think you’re not ready or now is not the right time. But more often than not, it’s a fear of failing. I’ve been fortunate to have mentors who gave me that push when I needed it the most.

If you weren’t a marketer, what would you be?

I’d be a teacher. One of the things I miss the most after having left academia is teaching. I hope to be able to do that again someday.