About Forbes Advisor
Forbes Advisor is a trusted destination for unbiased personal finance advice, news, and reviews. Our core mission is dedicated to simplifying smart financial decisions for our readers. Our platform provides a wide range of information on various personal finance topics, including but not limited to, investing, insurance, banking, health, home, movers and credit cards, with the goal of helping consumers make informed decisions about their financial lives.
Ken's Bio
Working in the marketing space for 15 years, starting with ink on paper (DM) moving to digital and building true omnichannel experiences. I joined Forbes Advisor in early 2022 to build, launch and manage their CRM platform MarTech stack and team.
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Use the Iterable support chat, it is the most compelling support team I have ever worked with AND they often have multiple ways to help you solve a challenge.
Interview
What brings you joy in your role?
Providing users with useful, honest and relevant information that helps them make great decisions that will improve their lives.
What are some of your career highlights or campaigns that you’re especially proud of?
I have reinvented myself throughout my career, a few key highlights are winning the first Hearst Publications spotlight award for my work creating efficiencies in editorial and creative production. Another highlight was my complete metamorphosis away from ink on paper to a 100% digital marketing role creating highly personalized user journeys.
What tips, tricks, or pieces of advice would give a new Iterable user?
Use the Iterable support chat, It is the most compelling support team I have ever worked with AND they often have multiple ways to help you solve a challenge.
What are some Iterable features that have made your job easier? Or have been game-changers for yourself and your team?
Ease of data driven personalization, data feeds and catalogs.
As a consumer, what brings you joy from a brand’s outreach/communication?
Timeliness and personalized experience.
What do you think will be the next big thing in the marketing industry?
AI driven journeys that benefit both the marketer in creating relevant and timely journeys and the user allowing them to define their experience and results. The ability of journey AI will change the way we communicate, search, and consume information
