Interview

When and how did you get your start in marketing?

I first got started in marketing during college when I worked as an intern for a special events company creating personalized, targeted email and social marketing campaigns. This continued into my first job out of college when I joined the Disney Business Leader Rotation Program and had a six-month rotation on the Disneyland Marketing Strategy team. I loved leveraging my background in statistics and applying it to testing strategies that drove impactful customer experiences and positive business results.

What brings you joy in your role?

I love that every day I get to focus on delivering best-in-class customer experiences through various communication channels. Each day is a new adventure solving big problems by taking small steps and iterating. Continual learning is at the core of everything I do.

What have been some big highlights in your career?

I led the launch of our push notification channel. This was a massive cross-team effort that took several months of prepping, planning, testing, and learning. It was such an exciting/rewarding moment to see our first notification come through to our devices and then to finally launch to real customers. The positive feedback we’ve received from our customers and the impact we’ve seen from this new channel have been so powerful. I’m eager to continue expanding the cross-channel experiences we provide to our customers.

What’s your long-term vision with Iterable?

We want to send the right message, at the right time, to the right customer, in the right channel. It’s a big goal and we believe that Iterable can help us get there!

How do you bring joy to your customers?

Joy is at the center of everything we do at Carvana. One of our core values is “Your next customer may be your mom.” This keeps us focused on delivering a customer experience that is exceptional enough for our most valued friends and family. One of the ways we bring joy to our customers is through our incredibly seamless, no-haggle pricing, 100% online way to buy a car. We pair this with real-time, personalized notifications to keep our customers up-to-date every step of the way.

What are some brands that you admire for their standout marketing?

Peloton, Duolingo, and Apple to name a few!

What’s one thing that can instantly make your day better?

Sunshine and the beach.

If you weren’t a marketer, what would you be?

An Event Planner! I’ve always loved creating special moments and experiences for people.