Iterable has announced that it has raised $200 million in a Series E funding round. The funding is supported by new investors—like Silver Lake, Adams Street Partners, Glynn Capital, and DTCP—alongside existing investors CRV, Viking Global Investors, Blue Cloud Ventures, and Capital Ventures. The funding will help Iterable continue to invest in its personalized, cross-channel, and AI-powered marketing solutions.
Iterable is a growth-based marketing platform designed to focus on the development and optimization of cross-channel experiences. The platform helps marketers create, optimize, and measure customer interactions and feedback and use that data to improve customer relationships. Other features include multi-channel marketing, customer engagement, mobile marketing, email marketing, direct mail marketing, and personalized marketing.
With the conclusion of this Series E round of funding, Iterable’s overall valuation is now at $2 billion. The company plans to use the funding to continue to improve its platform and partner ecosystem so users are equipped to respond to audience needs, automate routine tasks, and improve their campaign engagement with personalized communications across various marketing channels.
Andrew Boni—the co-founder, President, and CEO of Iterable—wrote a blog post to accompany the press release announcing the news where he says, “Over the past year, we, like nearly every company, were challenged to navigate a world of unprecedented adversity. Though we shared hardships, we were also given the opportunity to redefine where we wanted to grow, what value we could unlock, what we envisioned for the future of tech, and what we needed to bring to our business to accomplish our goals. In the face of change, we achieved this milestone by staying true to our vision and values.”