Customer Journey Mapping Just Got Better With Workflow Analytics
Orchestrating seamless customer journeys from activation to re-engagement is every marketer’s challenge. Whether you are…
About Mixpanel
Mixpanel helps digital businesses innovate faster by analyzing, measuring, and improving their product experiences–over and over again. Grow your business by understanding why users convert, engage, and retain with Mixpanel’s product analytics solution.
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How We Work Together
The native Mixpanel-Iterable integration allows you to automate and optimize all your lifecycle marketing campaigns within Iterable, then measure and deeply understand their impact upon your product and users.
Enter your Mixpanel account token in Iterable’s dashboard and automatically send Mixpanel “System Events” that pertain to messages sent, engaged with or other user actions. Then analyze the data and create cohorts to use in Iterable for targeted and personalized campaigns.
Resources
4 Crucial Steps to Optimize Your Mobile Marketing
There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones,…
Optimize Your Marketing Messaging With Smarter Metrics
Growth marketing is dependent on using behavioral data to run personalized marketing campaigns and achieve…