- 60 Minutes
While brands historically competed through product and service offerings, today’s consumers are drawn to companies with exceptional customer experiences.
This has led organizations to lean in on personalization initiatives.
However, many are using the same methods and philosophies from years past, causing them to achieve the same lackluster results.
In this session, you’ll hear from Forrester Research VP/Principal Analyst, Brendan Witcher, and come away with:
- How leading companies are evolving new ways of engaging customers through individualization
- How to build customer journeys that dovetail to robust data strategies
- How to deliver tailored experiences across an entire ecosystem of digital touchpoints