Easily Activate More of Your Data, No Engineers RequiredÂ
Iterable’s Winter Release democratizes data activation to ensure you can easily tap into even more of your customer data.Â
Iterable is empowering marketers to effortlessly activate more data both on and off the platform without requiring engineering support, and equipping them with the tools they need to maintain data schema consistency across systems and teams.
Iterable’s new Ingest Toolkit with Smart Ingest, co-developed with Hightouch, is a direct connection from data warehouses to Iterable. This allows you to activate all of your cloud data directly on the platform, without the need for Jira tickets or engineering resources. Your marketing team can fully own their data activation strategy and deepen personalization in a fraction of the time – leading to more innovation and higher ROI.
Break down data silos by easily controlling your data structure in a simple to use UI. Adding to the Ingest Toolkit is data schema management, a visual experience that allows you to add new fields to user profiles or custom events and define the data types – all directly within Iterable. With the addition of Field Lock, you can also ensure no new fields are accidentally created. With greater control over your data, you’ll drive faster activation, collaboration, and reporting across systems and teams.
Augment your Snowflake data with Iterable’s AI Powered Insights to fuel better marketing decisions across your entire customer lifecycle. Now Iterable’s Brand Affinity and Predictive Goals, our AI Powered user insights, are automatically shared to the Snowflake accounts of eligible brands. AI Powered user insights are part of the full user profile data update to Snowflake Data Share – complementing the campaign data already flowing for eligible customers. This update further eliminates the need for custom pipelines and provides centralized access to data that will help you amplify the impact of every customer touchpoint.
Async Export API: Improved reliability for very large exports of campaign analytics data in CSV or JSON formats with an asynchronous version of this API. These new endpoints scale export capabilities so you can process large volumes of data—up to 100GB per job.
Studio Tile Updates: The Yes/No Data Split Tile is updated to display the entry source that was selected in the Start tile, so it’s clearer that you can filter on the entry source event. The Hold Until Tile update creates smarter, more efficient journeys with a tile that holds users until an event or user profile update occurs.
Journey Webhook Rate Limiting: Updated the Call webhook tile within Studio to give you the ability to throttle webhook sends that are originating from within a journey to avoid overloading endpoints.
At Iterable, we believe in the power of experimentation to drive innovation, and now with our AI-powered experiments, you can test, iterate, and optimize your campaigns like never before. With our new AI-powered experiments, marketers can generate alternate campaign variations in a single click and automatically leverage learnings to create new pre-optimized experiments all within an easy, semi-automated setup.
Iterable is adding capabilities to its current identity solution by expanding the current set of tools into a robust suite called Identity Toolkit. With expanded capabilities to capture and unify customer data across anonymous and known users, you can now control which anonymous users you want to send into the Iterable platform to target them with specific content and easily unify anonymous and known profiles to ensure a cohesive messaging strategy.
Expanded partnership integrations now aid customers in leveraging their zero and first-party data. With partnerships with Extole and Justuno, customers can increase subscriber acquisition and integrate data from referral and engagement programs into Iterable. By harnessing this data, marketers can build advanced personalization and segmentation that can be leveraged in their journeys and campaigns.
