Emergencies, Email, and Everything in Between: How to Market Your Brand During a Crisis

Sophia Le  • Email Marketing Consultant

It's on every marketer's mind in 2020: How do you sell your products and services during an emergency or crisis? In this session, former emergency manager and email consultant Sophia Le will unveil emergency and crisis communication standards used by the Federal Emergency Management Agency (FEMA) and how they can be applied to your marketing campaigns.  You’ll learn:
  • Four ways to establish trust with your customers, with accompanying email examples
  • Why managing your emotions is just as important as managing the message
  • The top three cross-channel mediums used in disasters around the world