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Designing an Acquisition Journey to Encourage Retention
Indi Pollard • Growth Marketing Manager at Blockchain
While we know new customer acquisition can be more expensive than retaining existing customers, you can’t ignore it. As a brand, it's vital to find the balance between the two—but how? Indi Pollard, Blockchain’s Growth Marketing Manager, will explain some strategies for designing an acquisition journey that not only captures the attention of new customers, but keeps them engaged, turning them into loyal customers.