Getting Ahead: Harnessing AI to Improve the Customer Experience – Activate Summit 2024

Getting Ahead: Harnessing AI to Improve the Customer Experience

Katie King • Author and CEO at AI in Business

We’ve only just scratched the surface of the benefits of AI for improving the customer experience. In this session, Katie King, Author and CEO of AI in Business, will cover the current landscape and core ethical considerations you have to take into account when incorporating AI in your marketing. Drawing on insights from her book, AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer experience, Katie will also provide practical tips for marketers and advice on pragmatic tools that help take advantage of cutting-edge technology for improved CX. Join us to learn how AI-enabled marketing automation solutions enable you to remain agile and surface deeper insights.

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