How Tottenham Hotspur is Solving Data Chaos and Delivering a Data-Driven Fan Experience – Activate Summit 2024

How Tottenham Hotspur is Solving Data Chaos and Delivering a Data-Driven Fan Experience

Adam Griffiths • CRM & Marketing Operations Manager at Tottenham Hotspur

Join Michael Katz, CEO & Co-Founder of mParticle, and Adam Griffiths, CRM & Marketing Operations Manager of Tottenham Hotspur FC, as they discuss how customers can turn data chaos into data order with an adaptable, scaleable customer data infrastructure, and how Tottenham are leveraging mParticle to accelerate their time to data value and personalize the fan experience.

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