People are no longer interested in a nameless, faceless corporation that chooses neutrality over having an opinion—it’s inauthentic, and customers can tell. Now, customers are looking to identify the people behind the logos. Who is making the decisions? What does the brand really stand for? Toucan’s CEO, Matt Crate, will walk through what it means to humanise your brand and why it can have such an impact on building relationships and, eventually, your brand’s bottom line.