The ways we can connect with our customers is ever growing and our hyper-informed, hyper-connected consumers means massive expectations. And this can be daunting; how to stay relevant in an ever changing environment. It is easy to get stuck in the day to day, sticking to what you know works well but how do you break this cycle and use your marketing channel to drive innovation.

In this session, Tamara Castelli, VP, Data & Insights at UNiDAYS will tell you how CRM have reinvented their purpose, leveraging their most trusted marketing channels and getting stuck into the data to unearth key strategic opportunities for growth.