Get in the Game: Level Up Your Player Experiences With Personalized Customer Journeys

Rachel Kamel  • Director, Growth at NCSOFT

Everyone plays games differently—whether you like to spend time with friends on your virtual farm, or go on a grand adventure to fight digital dragons—there’s something for everyone. A personalized player lifecycle is fundamental for keeping players engaged, both in-game and IRL.

Rachel Kamel, Director of Growth at NCSoft, will share how they use Iterable’s triggers, workflows, and rich player data can help build customer journeys that follow each player’s progression and gameplay habits. You’ll learn how to create an optimized customer lifecycle by sharing personalized content at exactly the right time—helping your customers “level up” while driving sales and preventing churn.