Leveraging Catalog to Build Loyalty and Deliver Joy

Ana Mourao  • Customer Journey/CRM Senior Manager at Stanley Black & Decker

Catalog gives you the ability to both acquire new customers and retain current ones—even if you’re targeting different audiences across the globe. In this session, Ana Mourao, Customer Journey/CRM Manager at Stanley Black & Decker, will demonstrate how to leverage Catalog functionality inside Iterable to collect more data and provide customized content along the customer journey. Learn ways to boost retention metrics, use dynamic templates to appeal to disparate audiences, and scale with fewer resources, all while ensuring that your customers come back again and again.