Putting Data Science in the Hands of Marketers With AI, Segmentation, and Individualization - Activate Summit 2024

Putting Data Science in the Hands of Marketers With AI, Segmentation, and Individualization

Sinéad Cheung • Senior Product Manager at Iterable

Taylor Briggs • Product Marketing Manager at Iterable

Ankur Mathur • Senior Engineering Manager at Iterable

Do you struggle with how to leverage AI to improve your marketing programs? You aren’t alone. Access to Data Science teams is hard. Aggregating data from all channels into a single platform is time consuming. Pre-built solutions aren’t customizable and don’t drive actual results. Join us for a 'fireside chat' with our AI Product Experts to learn how to incorporate AI into your programs to drive better segmentation, messaging and journey triggering.

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