Studio and Segmentation: Building Complex, Reusable Audiences for Dynamic Content

Anna Bayacal  • Director, Digital Communications at Cinemark

Who doesn’t love a good list? With Iterable, you can leverage segmentation and studio tools to build complex lists that power dynamic content across multiple campaigns.

Join Cinemark's Sr. Manager of Digital Communications, Anna Bayacal, in this session to learn more about how to manage different content across different cohorts and teams—using Studio to increase the accuracy of your messaging. Hear more about how to maximize efficiency by refreshing data on standard lists, so that the logic only needs to be set once.