A Conversation with NBCUniversal: Using MarTech Tools to Drive Your Team’s Triumphs

Samantha Carmer  • Director, Product - Marketing Technology at NBCUniversal

Avia Huang Bushyhead  • Senior Product Manager at NBCUniversal

Join product leaders from NBCUniversal for a panel discussion on team structures and choosing the right MarTech tools. We’ll cover everything from evaluating new channels and vendors, to adapting creative strategies to maximize your tools, to forging productive partnerships between Product and Product Marketing teams (and beyond!). Hear from the NBCUniversal MarTech team, Samantha Carmer, Avia Bushyhead, and Joey Alegre alongside Charles Howard, Sr. Director of Customer Success at Iterable.