Modern marketing technology platforms are supercharged by customer data. Join Kashish Gupta, Co-CEO and Co-Founder of Hightouch, and Alex Holt, VP of Audience Strategy at Cars.com, to hear how Cars.com, on their mission to radically transform the car shopping experience, unleashes the full potential of Iterable to deliver consistent, hyper-personalized experiences that connect with consumers. The team generates new and repeat business by using lots of customer data in Iterable—and it's easier and faster than you think.