Going Beyond Opens and Clicks To Build Alliances, Value, and Credibility

Robert Schroko  • VP of CRM, Audience Data Strategy, and Analytics/Research at A+E Networks

The fate of any marketing program is all in the numbers. The better your team is able to tie conversions and revenue back to specific events, the more tangible your value to the business. Join Robert Schroko, VP of CRM, Audience Data Strategy, and Analytics at A+E Networks, as he unpacks incremental conversion tracking — how it enabled his team to run cross-channel experiments, expand their email program, triple their send volume, and build alliances (with Finance!) to scale impact.