Increase Customer LTV With Customized, Event-Fueled Communications

Kimberly O'Dell  • Director of CRM & Loyalty at European Wax Center

Doing more with limited resources is top-of-mind for most marketers in 2023. So how do you free up your team to do more… with less? By leveraging the power of automation. Which is exactly what Kimberly O'Dell, former Director of CRM & Loyalty at ReserveBar, did when faced with the challenge of replatforming from Shopify to SFCC. In this session, she’ll walk you through the functional capabilities of Iterable’s custom events and handlebar features, and how her team at ReserveBar utilized them to power highly-personalized customer communications.