Marketing Lessons from a Recession

John Volturo  • Partner at Evolution

Times are tough. We’re all feeling pressure from economic strains. The question then becomes, “How can marketing produce value during any economic climate?” This session with John Volturo, Partner at Evolution, shines a light on the importance of marketing during cutbacks and how to drive awareness, stability, and growth. Attendees will also learn to leverage tools to extract customer value, optimize initiatives based on talent needed, and deepen customer relationships by adding value through low cost channels.