The past few months have been an exciting time for Artificial Intelligence (AI) development and its applications seem endless. However, it can be challenging to know where to start and how to integrate AI into your existing processes. In this session, Iterable’s Taylor Briggs, a Product Marketing Manager, and Trisha Desai, a Solutions Consultant, will dive into Iterable’s AI Optimization Suite and show marketers how these tools can be utilized to uplevel their marketing efforts. From Predictive Goals to Brand Affinity and more, learn how AI can teach you more about your customers and create enhanced personalized experiences.