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Maximizing Customer Engagement: The Power of Multiple Messaging Channels in Marketing
Alison Babb • Product Marketing Manager at Sandboxx
Jeana Chipps • Lifecycle Marketing Manager at Sandboxx
Jeremiah Runser • Marketing Director at Sandboxx
Your customer behavior is rarely linear. While personalization has proven to be the most effective method to enhance ROI, implementing sophisticated experiences across multiple channels can be daunting and complex. In this session, we'll talk through single-channel, multi-channel, omni-channel and cross-channel marketing and share some examples of journeys, tests and programs that worked—and a few that didn't. Learn how Sandboxx creates memorable journeys for the military community.