Moving Casual Golfers Through the Funnel, Back to Greener Pastures

Fahad Zahid  • Head of Brand and Digital Marketing at PGA

According to the National Golf Foundation, nearly 40 million people in America participate in golf. Golfers range from Top Golf players, who play for the social aspect in high-tech entertainment complexes, to competitive golfers who play 18 holes on a golf course. For the first time ever, the golf industry has more non-traditional golfers than traditional ones. What’s keeping them from playing at Top Golf and also traditional facilities? Join Fahad Zahid, Head of Brand and Digital Marketing for the PGA of America, as he shares data findings that have influenced PGA’s strategy on how to move off course golfers to green grass facilities.