Personalization and Loyalty: The Importance of Building a Foundation for Real-Time Customer Data - Activate Summit 2024

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Personalization and Loyalty: The Importance of Building a Foundation for Real-Time Customer Data

Alex Holub • Head of Machine Learning at mParticle

Join mParticle’s Head of Machine Learning, Alex Holub, to learn how marketing teams can maximize the effectiveness of their personalization initiatives with a real-time customer data foundation. He’ll highlight how businesses like ChowNow, New York Post and Klarna are partnering with mParticle to drive innovative customer experiences and increase loyalty.

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