Tackling a Large-Scale Migration to Iterable – Activate Summit 2024

Tackling a Large-Scale Migration to Iterable

Brooke Phillips • VP Growth Marketing, Audience Relationships at Dotdash Meredith

Considering updating your martech stack? Looking to move to Iterable? Anxious about migration? Well Brooke Phillips, VP Growth Marketing, Audience Relationships at Dotdash Meredith, is here to ease your concerns. She'll walk through what a complex large-scale migration to Iterable looks like—including why Dotdash Meredith wanted to migrate, what the migration entailed, and the results of migrating.

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