It takes a lot of time, money, and effort to acquire a user. The last thing you want is for them to lose interest. But users churn for different reasons, and if you’re trying to win them back with a one-size-fits-all strategy, you’re going about it the wrong way. Join Katie White, Head of Lifecycle Marketing at Nextdoor, for a look at how her team is activating dormant users via audience clusters, targeted messaging, and a go-to-market strategy that’s reshaping how long lost customers engage with their brand.