In an era where seamless omni-channel experiences are vital, many marketers still face the challenge of siloed channels. Adrian Rohr, VP of Marketing at Fabletics, will share how Fabletics successfully transitioned from a cross-channel approach to a true omni-channel strategy by focusing on the message rather than the medium. Having recently migrated to Iterable, Fabletics has unified its messaging across channels, fueling growth and laying a strong foundation for future success. This session will provide actionable insights on how to break down silos and prioritize customer-centric messaging to create a consistent, personalized experience. Join this session to learn how to elevate your omni-channel strategy by putting the message first.