Drawing on six years of experience with Iterable across multiple companies, Davida Gaffney, Marketing Automation Manager at Randstad USA, will showcase how AI can strengthen teams, enhance customer experiences, and deepen audience engagement. This session will provide real-world examples of using Iterable’s Journey Assist to expedite journey creation, helping users move seamlessly through the app funnel, and preventing customer churn through the use of Iterable’s Predictive Goals. Discover how AI can empower your team, optimize customer journeys, and foster lasting relationships with your audience.