Join Kara Douglas, Director of Lifecycle Marketing at Rocket Lawyer, as she delves into the critical role of personalization in driving customer loyalty and engagement. In this session, Kara will explore the impact of tailored marketing strategies on conversion rates and lifetime value, showcasing how Rocket Lawyer leverages Iterable's Catalog to deliver personalized newsletter content at scale. Discover practical insights and strategies for enhancing the customer experience through effective personalization, and learn how these approaches can transform your marketing efforts and boost overall business performance.