Don’t blink because SaaS is changing again. “growth at all costs” is being replaced by sustainable growth. While any change comes with challenges, this shift in SaaS marks the most significant opportunity for Lifecycle Marketing teams in recent memory. Why? Because Lifecycle is the best function to lead the transition from the “acquire-and-churn” model of old to the “land-retain-expand” model that will define this next phase of SaaS. To do this, Lifecycle needs to evolve from owning channels to owning the customer experience. Join Dillon Nuanes, Director of Retention & Lifecycle at ClickUp, to understand how you can navigate this new landscape by focusing on the strategies, metrics, and partnerships needed to ensure your Lifecycle team capitalizes on this moment.