Join us for an exclusive keynote session with Julie Rice, co-founder and former CEO of SoulCycle and co-founder of Peoplehood. In this conversation, Julie will share the transformative journey of SoulCycle—the brand that put fitness classes on the global stage— and how they built a strong customer community, cultivated unwavering brand loyalty, and paved the way for experiential, dynamic, and immersive fitness programming. Julie will also touch upon her latest venture, Peoplehood, and discuss how its principles continue her mission of fostering meaningful connections and communities. Discover actionable insights on building a standout brand, fostering a passionate community, and leveraging technology to differentiate your business. Whether you're an entrepreneur, marketer, or business leader, this session offers invaluable lessons from one of the most successful brand builders in the industry. Don’t miss this chance to get inspired and learn practical strategies from Julie Rice's remarkable journey.