Join Rachel Kamel, Director of CRM at Zwift, the #1 indoor cycling app, as she reveals how to enhance marketing efficiency through strategic prioritization and automation. Discover how to effectively prioritize marketing tasks using the rocks, pebbles, and sand analogy to ensure critical efforts are addressed first. Learn how Iterable’s Smart Ingest and Journey Assist can streamline operations, automate routine tasks, and save valuable time, allowing your team to focus on high-impact activities that drive customer engagement and success.