Mental Inbox

Matthew Smith  • Founder, CEO at Really Good Emails

If your email is transacting with your customers rather than relating to them as people with human problems, then you're missing out on huge opportunities for emotional connection that leads to loyalty, connection and big business. This session is designed to walk through how relational design for each part of the email cycle and the templates themselves can change the entire narrative of how your company messages customers—whether B2B or B2C or anything between.