What I Learned From Driving Record Customer Growth to Being Blocklisted in the Same Week

Jade Kolber  • Senior Marketing Manager - Email

99designs’ Cyber Monday 2019 promotion was projected to be their largest campaign ever. They prepared to send approx. 6M emails to their 2.5M subscribers, translated into six different languages. What proceeded was every email marketer’s worst nightmare: being blocklisted by Spamhaus thanks to some spam trap emails that had found their way on their list. The team had to work swiftly to find a solution—and despite the chaos, they still managed to hit those record customer growth results! In this session, learn from this cautionary tale about how to:
  • Champion list quality over quantity
  • Trust in your subscriber community
  • Maintain email marketing list hygiene