Breaking Down Data Barriers With an Unmatched Mobile Strategy

Alexandra Farrar  • Retention Marketing Manager at

The average consumer spends upwards of 13 hours shopping for their next vehicle, switching between desktop, mobile web, and in-app. Catering to this cross-device buyer journey requires a deep understanding (and consolidation) of consumer behavior. Join Alex Farrar, Retention Marketing Manager at, to hear how to break down device silos to enhance the consumer shopping experience, and turn sessions into conversions.