Personalization is much more than a simple tactic to drive clicks and conversions. At DoorDash, it's an all-encompassing business strategy that led the eight-year-old company to the third-largest IPO in history. In this session, Gina Igwe, Senior Director of CRM at DoorDash, will walk us through four steps to delivering individualized customer experiences. You’ll learn:

• The teams and tools required to achieve world-class personalization
• What inputs to account for when building your marketing strategy
• Actionable steps to personalize touchpoints across email, push and more
• How to analyze, iterate and socialize your success