The Authenticity Age: What It Means to Be a Mission-Driven Brand

Boris Savoie Doyer  • Head of CRM at

Guilhaum Ceccaldi  • Head of Growth Marketing at Prose

Building an empathetic, cause-oriented connection is at the heart of mission-driven marketing. Beyond simply pursuing a profit, mission-driven brands seek to have an impact on the world around them. Join B-Corp leaders Guilhaum Ceccaldi, Head of Growth Marketing at Prose, and Boris Savoie-Doyer, Head of CRM at Aspiration, to learn:
  • The role a brand's mission plays when customers consider buying
  • How to balance building a business and making an impact
  • Takeaways to build more authentic connections with your audience