Tuned In: How Stitcher Reactivates Lost Listeners

Imelda Skinder  • Listener Lifecycle Manager at Stitcher

Modern podcasts are a method of escapism (hello, 2020), as well as information delivery and long-form storytelling. Listeners tune in to everything from the latest binge-worthy true-crime series to a breakdown of current events. For Stitcher, the top-ranked podcast platform with over 50 original shows, like "Office Ladies" and "How Did This Get Made?", helping listeners find and fall in love with new stories means carefully crafting the customer journey. Join Imelda Skinder, Listener Lifecycle Manager, to hear how Stitcher optimized its reactivation strategy to recapture listeners and increase monthly average users.