Marketers are always talking about the benefits of testing and experimenting in the customer lifecycle. Sure, experiments can offer a lot of insights into what works and what doesn’t but for some, there’s still uncertainty about what comes next. What do you do with the results of the experiment? How do you implement these results to make tangible changes for your customers and their journeys? Join Julia Allen, Senior Growth Marketing Manager of Lifecycle at Hipcamp, to explore the benefits of experimentation and how the insights gleaned from experiments can help move the needle. In addition, Julia will cover how insights are researched, how experiments are built, and interpreting the results of your experiments. Don’t miss it.