With so many ways to personalize your marketing, it can be daunting to figure out what makes the most sense for each user. In this session, Ellen Rockdale, Senior Manager of CRM and Lifecycle Marketing at Care.com, and Michael Rao, Principal Solutions Consultant at Iterable, will give you a live walkthrough on how to build a customer journey worth remembering, how to personalize the experience, and what it means to activate your data through customer experiences.