Escape the batch-and-blast cult.
You ditched the campaign. Now build what comes next with our 5 steps to personalized, real-time customer engagement.
Your 5-step Playbook for Moments-Based Marketing
From batch to bespoke. This five-part webinar series gives you a practical roadmap for implementing moments-based marketing.
Step 1: Build Your Data Foundation for Intelligent Marketing
Oct 16thTo make real-time, personalized marketing possible, your data can’t just sit in storage—it needs to move. In this session, you’ll learn how to design a data strategy that’s flexible, future-ready, and AI-optimized. We’ll cover how to define your single source of truth, why composability is essential for adaptability, where a CDP fits into your architecture, what it takes to achieve real-time data readiness, and how to get your data optimized for agentic intelligence so insights fuel action instantly.
In partnership with:
Andrew Hagen
Director, Solutions Marketing
Iterable
Nate Wardwell
Product Evangelist
Hightouch
Aoife O'Driscoll
AVP, Lifecycle Marketing
WHOOP
Step 2: Redesign Your Journeys for Real-Time Relevance
Nov 6thToday’s consumers expect experiences that match their moment. That means marketers need to move beyond rigid automations and static audience lists, shifting toward responsive journeys that evolve in real-time. In this session, you’ll see how ATG Entertainment is evolving its CRM and lifecycle strategy to deliver connected, multi-channel engagement across email, push, and WhatsApp. Alongside agency partner Ragnarok, you’ll learn how leading brands are breaking free from static workflows and creating systems that adapt dynamically using clean data, event-based triggers, and AI-powered personalization.
In partnership with:
Steven Aldrich
SVP of Marketing Services
Ragnarok
Mara Cohen
CRM Manager
ATG Entertainment
Jeanette Woodburn
Senior Marketing Operations Manager
Iterable
Step 3: Scale Contextual Personalization with Modular Content
Dec 4thGreat journeys need great content—but building from scratch every time isn’t scalable. In this session, learn how to amplify real-time personalization with dynamic Iterable features like Catalog, Snippets, and Templates as well as Movable Ink Studio for one send and infinite creative. You’ll leave with a blueprint for building a content system that evolves with your customer—powered by experimentation, automation, and tools that lighten the load, not add to it.
In partnership with:
Andrew Hagen
Director, Solutions Marketing
Iterable
Betty Rangel
Senior Product Marketing Manager
Movable Ink
Step 4: Put AI to Work with Human-Led Expertise
Jan 14thMarketers don’t need more dashboards—they need more hours. In this session, learn how to use AI to streamline decisions, reduce manual work, and act faster on what matters. We’ll explore how Iterable’s AI suite helps detect micro-moments, suggest the next best action, and optimize send time and channel—all while keeping humans in control of strategy and storytelling. You’ll leave knowing where to lean on AI, where to lean in creatively, and how to do more with less.
In partnership with:
Andrew Hagen
Director, Solutions Marketing
Iterable
Erin Kelsh
VP, Messaging Solutions and Innovation
Merkle
Step 5: Turn Strategy into Revenue-Critical Action
Jan 28thYou’ve built the foundation—now it’s time to move. In this session, learn how to operationalize your moments-based strategy across the entire lifecycle, from onboarding to winback. We’ll show how tools like Predictive Goals and performance alerts keep your programs aligned to business outcomes rather than vanity metrics, and how Iterable’s platform, services, and partners help you activate faster. You’ll leave with a clear path to turn strategy into impact, before the moment passes.
In partnership with:
Andrew Hagen
Director, Solutions Marketing
Iterable
Sana Cordeaux
Head of Global Partnerships & Ecosystem GTM
Amplitude
Register for the webinar series
Moments-based marketing isn't a mindless ritual.
It's a real-time opportunity.
96%
lower revenue per send for batch-and-blast campaigns relative to 1:1 triggered campaigns.
Make moments-based marketing a reality.
Learn how to create real-time, cross-channel engagement that makes every customer feel like they're your only customer.
The New Era of Moments-Based Marketing
Our comprehensive guide on how to evolve with agentic intelligence that powers one-to-one engagement tailored to your unique business goals.
5 Steps to Moments-Based Marketing
Don't let batch-and-blast hold you back. Discover 5 steps to shift from outdated campaigns to AI-powered, real-time customer moments.
Alana Clarianes
Digital Marketing Analyst, Melbourne Football Club
The Death of Cumbersome Technology.
"Outdated technology held us back. With Iterable's segmentation, reporting, and journey tools, we now deliver personalized experiences that truly connect with our fans."
Ivory Razor
Director, Transactional Comms, CustomInk, Angi
Powerful Features Without the Campaign Complexity.
"Balancing ease of use with advanced capabilities is tough—Iterable gets it right with a simple interface and powerful features."
Rose Goldschmidt
CRM Marketing Specialist, SpotHero
Right Moment. Right Channel. Maximum Impact.
"Iterable's Send Time & Channel Optimization ensures every message hits the right channel at the perfect moment, maximizing impact and engagement."
Erika Olsen
Sr. Manager, Audience Operations, Morning Brew Inc.
AI That Doesn't Just Predict—It Performs.
"With Iterable's AI, we've unlocked deeper audience insights, accelerated activations, and streamlined workflows—driving efficiency and bigger results."
Steve Mastrocola
Sr. Director, Audience Marketing, SeatGeek
Ditch Campaigns, Create Experiences.
"At SeatGeek, we transform rich customer data into tailored experiences, matching fans with the events they love."
Navin Ramathevan
CRM Product Manager, Tractive
Where Mass Marketing Fails, Smart Activation Wins.
"By personalizing our activation flow, we've boosted activation rates by at least 10%."
Fahad Zahid
Head of Head of Brand & Digital Marketing, the PGA of America
Good Marketing Feels Effortless—Because It Is.
"Iterable has revolutionized the PGA of America's audience engagement—automating data ingestion, user segmentation, and personalized journeys with ease."
Deanna Stevenson
Customer Communication Analyst, Extra Space Storage
RIP the Old Way—Personalized Journeys Lead the Future.
"We go beyond single campaigns, tailoring every message with personalized data—staffing hours, locations, and type of storage—to create customized, relevant experiences."
Get ready for Iterable Nova
*Coming soon*
The AI agent to power moments-based marketing
Iterable Nova is the next evolution of Iterable’s platform. Designed to be prescriptive, conversational, and goal-based, Nova is purpose-built for the modern marketer.