Fall 2026 Product Launch
Customers remember every interaction. Most marketing systems don’t.
Iterable now connects Salesforce records, syncs live product data, and captures customer responses across more mobile channels, giving you more context to create relevant experiences. When customers feel remembered, they’re more likely to come back, driving repeat purchases and higher lifetime value.
How connected context builds lasting intelligence.
Build on what you already know
Connect Salesforce records and live catalog data into one profile, so every campaign starts with the full picture instead of last week’s export.
Make every mobile interaction count
Move from building to directing with out-of-the-box AI agents that handle setup, personalization, QA, and optimization.
Turn customer interactions into intelligence
Identify and engage high-intent visitors before they convert with Unknown User Activation.
INTEGRATIONS HUB & SALESFORCE SYNC
Start with a more complete customer understanding.
Put Salesforce data to work faster without adding more middleware or manual work. Sync accounts, contacts, and opportunities directly into Iterable, use that data the same day, and manage integrations from one place when something needs attention.
RICH COMMUNICATION SERVICES (RCS)
Turn static messages into interactive customer experiences.
Make mobile conversations more engaging while capturing more customer signals along the way. RCS adds branded senders, rich content, quick replies, and read receipts, while saving customer responses to their profile so future messages can build on what they already told you.
MONITORING AGENT & NOVA CONVERSATIONS
Know what changed. See why it happened.
Move from signal to action faster with the information and guidance you need to decide what to do next. Nova Conversations carries replies across channels into future interactions. Monitoring Agent explains why an issue matters, recommends an action, and keeps you in control with review and approval before anything runs.
CATALOG IN SEGMENTATION & JOURNEYS LIVE DATA
Use the context that matters right now.
Keep campaigns accurate as inventory, pricing, and other business data changes. Journeys use live data at send time, while Catalog lets you build audiences from product, account, or location data without duplicating it across customer profiles.
See what’s shipping this fall.
Salesforce sync, RCS, Monitoring Agent, and more.
Learn why we built it
Why connected customer data changes what marketers can do next.
Disclosure: Some capabilities described are in beta and not yet generally available. Availability may vary by region and plan.