Resources

In our latest guide, we discuss how to assess your campaigns against common trends to give yourself a marketing makeover for better personalization.

Web push notifications are a useful tool for the modern-day marketer, as the experts at ConsultMyApp demonstrate why and how in this blog.

InboxArmy, headquartered in Texas, is a full-service email marketing agency that works with brands of all sizes to deliver best-in-class quality service, production, and support. Read their guest contribution to…

Here’s a fun fact: the concept and practice of segmentation was introduced way back in the 1950s. As the creator himself, professor Wendell Smith, put it: “[In lieu of mass…

Pre-planning for the holiday shopping season is not new, but this year, so much remains uncertain and it seems like the stakes have never been higher. To achieve your vision…

The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has stopped expected retail operations in its tracks, we do know that brands can expect one…

Personalization is more than a simple tactic to drive clicks and conversions. Personalization is rooted in strategy, crafted in execution and manifested inside customer experience. Buzzwords aside, personalization is a…

When it comes to company culture, our answer is simple: prioritize people. From day one, our founders, Andrew Boni and Justin Zhu, recognized that Iterable’s core purpose revolved around people—to…

One of the most difficult exercises for a business is to figure out how to scale while staying true to its roots. For Tiff’s Treats—a made-to-order cookie delivery service based…

Over the past year, we’ve been unboxing must-have digital marketing campaigns across the customer lifecycle—from activating new user interest and nurturing them through each milestone to upselling them into higher…

Today, we’re excited to introduce you to our Marketing Masters, class of 2020—a community of marketing professionals across leading companies, like Drizly, Policygenius, Care.com, and more. View the full lineup…

A phrase I’ve heard over and over again in my career has been, “The way people shop and buy has fundamentally changed.” That’s never been more true than it is…

In our latest guide, we discuss how to assess your campaigns against common trends to give yourself a marketing makeover for better personalization.

Web push notifications are a useful tool for the modern-day marketer, as the experts at ConsultMyApp demonstrate why and how in this blog.

InboxArmy, headquartered in Texas, is a full-service email marketing agency that works with brands of all sizes to deliver best-in-class quality service, production, and support. Read their guest contribution to…

Here’s a fun fact: the concept and practice of segmentation was introduced way back in the 1950s. As the creator himself, professor Wendell Smith, put it: “[In lieu of mass…

We are excited to introduce to you the personalization Maturity Model, a framework for understanding where your personalizations efforts are strongest.

Pre-planning for the holiday shopping season is not new, but this year, so much remains uncertain and it seems like the stakes have never been higher. To achieve your vision…

The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has stopped expected retail operations in its tracks, we do know that brands can expect one…

Personalization is more than a simple tactic to drive clicks and conversions. Personalization is rooted in strategy, crafted in execution and manifested inside customer experience. Buzzwords aside, personalization is a…

When it comes to company culture, our answer is simple: prioritize people. From day one, our founders, Andrew Boni and Justin Zhu, recognized that Iterable’s core purpose revolved around people—to…

One of the most difficult exercises for a business is to figure out how to scale while staying true to its roots. For Tiff’s Treats—a made-to-order cookie delivery service based…

Over the past year, we’ve been unboxing must-have digital marketing campaigns across the customer lifecycle—from activating new user interest and nurturing them through each milestone to upselling them into higher…

Today, we’re excited to introduce you to our Marketing Masters, class of 2020—a community of marketing professionals across leading companies, like Drizly, Policygenius, Care.com, and more. View the full lineup…

A phrase I’ve heard over and over again in my career has been, “The way people shop and buy has fundamentally changed.” That’s never been more true than it is…

In March, we released a list of what’s keeping us entertained during self-isolation, which featured tons of recommendations of great TV shows, movies, podcasts, books and more that our team…

Den Aviary, headquartered in Chicago, is a leading digital marketing agency with expertise in strategy, data-driven analytics, marketing technology, and a heritage in email marketing and CRM. Read their guest…

The experts at Phiture reveal the three key reasons behind a lack of cohesion between email and mobile channels, and how to integrate them.

Let’s face it, we live on our phones. They’re in our pockets, on our desks, next to our beds and generally with us throughout the day. Case in point, we’re…

We signed up for cross-channel marketing communications from three home improvement brands to see how they have adapted their messaging to life under COVID.

We took a look at how marketers at grocery brands have adapted their messaging under COVID-19 to keep customers safe and at ease.

Who, what, when, where, and why—commonly referred to as the “5 W’s,” are questions whose answers possess the needed information, context and perspective for basic problem-solving. It’s a painlessly simple…