[{"ID":111273,"post_author":"79","post_date":"2023-06-01 09:02:44","post_date_gmt":"2023-06-01 16:02:44","post_content":"<p>Once you\u2019ve got your <a href=\"https:\/\/iterable.com\/blog\/3-things-you-can-do-with-email-marketing-automation\/\" target=\"_blank\" rel=\"noopener\">email marketing automation<\/a> locked and loaded, often your next best action is to ensure your mobile channels are just as seamless so your brand can achieve a truly holistic, cross-channel customer experience.<\/p>\r\n<p>But what mobile marketing automation use cases will give you the best bang for your buck? Here are three innovative strategies we\u2019re seeing today, all of which are easy to adopt using Iterable\u2019s comprehensive set of tools.<\/p>\r\n<p><em>And for a deeper dive into specific lifecycle campaign examples from welcome to winback, download your copy of Iterable\u2019s <a href=\"https:\/\/iterable.com\/whitepaper\/from-welcome-to-winback-a-mobile-marketing-lookbook-of-lifecycle-campaigns\/\" target=\"_blank\" rel=\"noopener\">mobile marketing lookbook<\/a>.<\/em><\/p>\r\n<h3>1. Make SMS Compliance a Piece of Cake<\/h3>\r\n<p>As <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2023\/top-strategies-for-epic-sms-campaigns\/\" target=\"_blank\" rel=\"noopener\">explained at this year\u2019s Activate<\/a>, SMS is the fastest and most engaging way to adopt, connect, and build loyalty with today\u2019s mobile-first consumer. And the numbers don\u2019t lie:<\/p>\r\n<ul>\r\n\t<li><strong>98% average open rate<\/strong> for SMS campaigns<\/li>\r\n\t<li><strong>90% of text messages are read<\/strong> within the first three minutes of receipt<\/li>\r\n\t<li><strong>75% of U.S. consumers subscribe<\/strong> to SMS marketing<\/li>\r\n\t<li><strong>2-10x higher click-through rate (CTR)<\/strong> than similar channels like email<\/li>\r\n<\/ul>\r\n<p>And yet, SMS is underutilized by marketers because it\u2019s a channel that\u2019s perceived as having complex setup and maintenance. With modern mobile marketing automation, however, compliance doesn\u2019t have to be complicated.<\/p>\r\n<p>When you\u2019re evaluating mobile marketing automation platforms, make sure your solution has the following built in:<\/p>\r\n<ul>\r\n\t<li><strong>SMS smart opt-in<\/strong> that allows users to confirm their written consent in just a click<\/li>\r\n\t<li><strong>Phone verification<\/strong> for enhanced security and list hygiene<\/li>\r\n\t<li><strong>Configurable quiet hours<\/strong> to comply with regulations and retain brand trust<\/li>\r\n\t<li><strong>Verified contact cards<\/strong> that users can add to their contacts for improved deliverability<\/li>\r\n\t<li><strong>Frequency capping<\/strong> to limit the number of texts (and other message types!) a user can receive within a certain duration<\/li>\r\n\t<li><strong>Opt-out attribution<\/strong> for automated tracking for every SMS campaign<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_111305\" align=\"alignnone\" width=\"1886\"]<img class=\"wp-image-111305 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/Screen-Shot-2023-06-01-at-11.59.54-AM.png\" alt=\"A phone screen with a sample SMS on the righthand side and on the left is what the Quiet Hours functionality looks like in the Iterable platform\" width=\"1886\" height=\"1414\" \/> <em>Iterable\u2019s Quiet Hours functionality allows brands to send SMS messages only within the permissible times.<\/em>[\/caption]\r\n\r\n<p>With native features like these, your mobile marketing automation platform should not only follow global laws to a T, but also preserve your brand\u2019s reputation as a welcome presence on your customers\u2019 devices.<\/p>\r\n<h3>2. Improve App Onboarding With Personalized Push<\/h3>\r\n<p>Converting freemium to premium users is a quintessential objective for mobile apps, and <a href=\"https:\/\/iterable.com\/customers\/headway\/\" target=\"_blank\" rel=\"noopener\">Headway<\/a> is no exception. The global edtech startup serves more than 15 million people in 35+ countries, making it a top-ten app in the education category.<\/p>\r\n<p>With Iterable\u2019s advanced segmentation, Headway can build unique onboarding journeys for freemium and premium users according to their app behavior. Freemium users are shown the app\u2019s benefits with enticing offers to subscribe, while premium users are sent messages that emphasize lifelong learning to increase their usage.<\/p>\r\n\r\n[caption id=\"attachment_111280\" align=\"alignnone\" width=\"1600\"]<img class=\"size-full wp-image-111280\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/headway_push.png\" alt=\"Three phone lock screens, with baby pink backgrounds, show three different push notifications from Headway.\" width=\"1600\" height=\"1000\" \/> <em>Headway uses Iterable to personalize push notifications based on app behavior.<\/em>[\/caption]\r\n\r\n<p>Additionally, Headway leverages Iterable\u2019s AI suite within these customer journeys, including <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360050923471-Send-Time-Optimization-\" target=\"_blank\" rel=\"noopener\">Send Time Optimization (STO)<\/a> to automatically select the optimal timing of each push and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360052990191\" target=\"_blank\" rel=\"noopener\">Brand Affinity<sup>TM<\/sup><\/a> to test specific offers to their most engaged freemium users in an effort to convert them.<\/p>\r\n<p>With the combined power of robust segmentation and AI, Headway was able to <strong>nearly double its open rate with push notifications, <\/strong>and its<strong> freemium-to-premium conversion increased 1.3% on average<\/strong>, specifically from opening push notifications. And that doesn\u2019t even include the impressive results they\u2019ve experienced with email and other channels.<\/p>\r\n<h3>3. Deliver Delightful Moments Directly In-App<\/h3>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/the-body-coach\/\" target=\"_blank\" rel=\"noopener\">The Body Coach<\/a> intimately knows how to get personal. Founded by trainer Joe Wicks, who has one of the largest YouTube fitness channels in Europe, The Body Coach app is one of the fastest-growing mobile fitness apps and was selected as Apple\u2019s Editor\u2019s choice and Google\u2019s 2022 Best App of the Year.<\/p>\r\n<p>But how do you maintain your special sauce as you scale to millions of users? The team turned to Iterable\u2019s in-app messaging to launch Voice Notes from Joe. These inspirational recordings bring Joe\u2019s personality into the app and prompt moments of surprise and delight for users.<\/p>\r\n<p>Here\u2019s how it works:<\/p>\r\n<ul>\r\n\t<li>The Body Coach team records personal voice messages from their founder Joe<\/li>\r\n\t<li>That audio file is hosted on their content management system (CMS)<\/li>\r\n\t<li>An Iterable campaign is created for each recording using an in-app template, and the audio file is attached to that template<\/li>\r\n\t<li>Iterable sends push notifications to users to prompt them to listen to Voice Notes from Joe in the app<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_111286\" align=\"alignnone\" width=\"900\"]<img class=\"size-full wp-image-111286\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/The-Body-Coach_CS-Graphics_Phones.png\" alt=\"Two phone screens side by side show different pages of The Body Coach App. On the left is a get started screen, on the right is a screen showing what a Voice Note looks like in the app.\" width=\"900\" height=\"675\" \/> <em>The Body Coach\u2019s Voice Notes from Joe makes virtual fitness feel as intimate as a one-on-one training session.<\/em>[\/caption]\r\n\r\n<p>This entire process takes less than an hour to implement, and the results have paid off big: <strong>60% of users who interacted with a recent Voice Note completed a workout within three days.<\/strong><\/p>\r\n<p>Now The Body Coach can bring the same, effective engagement between Joe and his followers on social media into the platform with every push, email, voice note, and in-app message delivered automatically.<\/p>\r\n<h3>Mobile Marketing Automation That Marvels<\/h3>\r\n<p>Over the years, smartphones have only become smarter\u2014and so have the industry\u2019s leading marketers and brand-builders. Between SMS, push, and in-app messaging, mobile marketing automation continues to advance into never-before-seen territory.<\/p>\r\n<p>And that\u2019s only the start at Iterable. Just this spring we announced <a href=\"https:\/\/iterable.com\/blog\/new-ai-powered-marketing-capabilities-next-gen-in-app-messaging\/\" target=\"_blank\" rel=\"noopener\">two more expansions to our channel offerings<\/a>:<\/p>\r\n<ul>\r\n\t<li><strong>Embedded Messages<\/strong> that give marketers the ability to create customized, native in-app messaging that increases customer engagement through real-time eligibility<\/li>\r\n\t<li><strong>Roku as an OTT<\/strong> channel to build cohesive in-app experiences across mobile, desktop, and Connected TV<\/li>\r\n<\/ul>\r\n<p>Now sending joy directly to your customers is right at your fingertips. We hope these strategies and success stories motivate you to roll up your sleeves and hit send with confidence.<\/p>\r\n<p><em>Want to get your hands on the latest mobile marketing automation technology? Watch our <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2023\/iterable-product-keynote-and-showcase\/\" target=\"_blank\" rel=\"noopener\">Product Showcase from Activate Summit<\/a> to learn about the features above and more.<\/em><\/p>","post_title":"3 Top Mobile Marketing Automation Strategies","post_excerpt":"What mobile marketing automation use cases will give you the best bang for your buck? Here are three innovative strategies we\u2019re seeing today.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"3-top-mobile-marketing-automation-strategies","to_ping":"","pinged":"","post_modified":"2023-06-01 09:02:44","post_modified_gmt":"2023-06-01 16:02:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=111273","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"June 01, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/052523_Mobile-Marketing-Automation_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/052523_Mobile-Marketing-Automation_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/052523_Mobile-Marketing-Automation_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/06\/052523_Mobile-Marketing-Automation_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/3-top-mobile-marketing-automation-strategies\/"},{"ID":111248,"post_author":"79","post_date":"2023-05-30 14:43:07","post_date_gmt":"2023-05-30 21:43:07","post_content":"<p>A martech stack, short for marketing technology stack, is a group of tools that marketers use to execute marketing tasks. This includes technology to manage, execute, and measure marketing operations. The martech stack acts as a central command for marketing efforts. A well-built martech stack allows marketers to work more efficiently and create engaging messaging while reducing manual effort.<\/p>\r\n<p>The tools in a martech stack are varied. They can range from legacy software to cloud-based software as a service (SaaS), and might include digital asset management systems, website analytics, a <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/general\/what-is-a-customer-data-platform-cdp\" target=\"_blank\" rel=\"noopener\">customer data platform<\/a>, and social media tracking systems. As disparate as these tools can be, they\u2019re also used together to accomplish common goals such as optimizing content or making workflows more efficient.<\/p>\r\n<h3>What Should Be Included?<\/h3>\r\n<p>The type of tools in a martech stack is of course partly dependent on your business type and needs. For example, B2B and B2C businesses may require different tools because they sell their products to different audiences.<\/p>\r\n<p>There are some components of a martech stack, though, that are common across many companies. These tools are most powerful when used in combination, and should seamlessly integrate with each other so that you can communicate with customers across multiple channels in a holistic manner.<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-an-email-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><strong>Email marketing<\/strong><\/a>: Email remains a crucial part of any marketing effort. Email can sometimes come paired with a marketing automation software that makes it easy to send out personalized, targeted messages. You might use an email marketing platform that doubles as your automation software or one that can integrate with your CRM and automation software.<\/li>\r\n\t<li><a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/general\/what-is-a-mobile-marketing-platform\" target=\"_blank\" rel=\"noopener\"><strong>Mobile marketing<\/strong><\/a>: Customers engage with brands via their smartphones multiple times a day, so it\u2019s crucial to use technology that helps you engage with them there. Your mobile marketing solution should include the capability to engage with users via push notifications, SMS marketing, and in-app messaging.<\/li>\r\n\t<li><strong>Social media<\/strong>: Technology to monitor your social media channels and track your campaigns. Within this category, you might have analytics, scheduling tools, and tools to help you create visual elements for your social pages.<\/li>\r\n\t<li><strong>Website analytics<\/strong>: Tools that help you track who your marketing content is attracting, how many people it\u2019s attracting, where they\u2019re coming from, and what type of content is performing best.<\/li>\r\n\t<li><strong>Search engine optimization (SEO)<\/strong>: Most marketers use paid and organic methods for customer acquisition. SEO helps your website and content rank higher on search engine results pages (SERPs) for specific keywords. Content that ranks higher translates to more organic traffic and transactions. SEO tools in a martech stack can help with keyword research, backlinking, and to optimize content.<\/li>\r\n<\/ul>\r\n<h3>What are the Benefits of a MarTech Stack?<\/h3>\r\n<p>A well-designed martech stack should make your marketing efforts easier to manage. The tools included in your stack enable you to track your marketing operations through every phase of the customer lifecycle, and help you break down silos. With a well-integrated martech stack, you can get a <a href=\"https:\/\/iterable.com\/articles\/what-is-a-360-degree-customer-view\/\" target=\"_blank\" rel=\"noopener\">360-degree view<\/a> of each customer without exporting data from multiple sources.<\/p>\r\n<p>Efficiency is one major benefit of a martech stack. Automation tools are incredible time-savers for otherwise previously laborious manual tasks such as pulling data and finding assets. That leaves more time for marketers to optimize and innovate.<\/p>\r\n<p>Martech stacks are also a major boon for internal communication. Putting everyone on the same page (i.e. platform) improves project tracking and progress toward goals. They also are beneficial to communication with customers as well. A martech stack houses all the information you need to have informed interactions with your customers such as records of past interactions and subscription information.<\/p>\r\n<p>Finally, customer data and insights are key to creating better performing marketing content. When you can turn data into insights, that can give you a competitive edge.<\/p>\r\n<p>Iterable is a key component of the modern marketer\u2019s tech stack because it can help you centralize your marketing data from the multiple interactions your customers have with your brand. You can gain valuable data from each customer interaction through email, your app, your e-commerce platform, and more. These individual pieces of data become much more valuable when connected through a centralized marketing platform. Iterable gives you that 360-degree view of all your marketing data in context and ensures you can integrate all the individual pieces of your martech stack.<\/p>\r\n<p>Employing the right tool is the key to the modern marketer\u2019s tech stack. A high-quality cross-channel marketing software system like Iterable can pull all of your data from various sources to inform and trigger <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/general\/what-is-real-time-personalization\/\" target=\"_blank\" rel=\"noopener\">real-time personalized<\/a> marketing messages for your visitors and customers. You\u2019ll capture data such as information from your customer relationship management system, e-commerce data, web forms filled out by your visitors, email marketing lists and actions, social media activity, and various website interactions.<\/p>\r\n<p>Iterable also offers the flexibility to reach your customers across all channels, connecting with them on their preferred devices and platforms. You can set automated campaigns to trigger upon specific user behavior, such as sending a welcome campaign immediately when a user signs up for updates \u2013 and you can send it via email, SMS, and push notifications depending on your customer\u2019s previous actions.<\/p>\r\n<p>You might not build the optimal martech stack right off the bat. Crafting one that works best for your business is a process and it should evolve with time to meet technology changes and changes to your business and customer needs. The idea is to start building your stack and then add integrated pieces over time\u2014but incorporating a best-in-class cross-channel marketing solution like Iterable will help you build a strategy that you can scale effortlessly.<\/p>\r\n<p><em>To learn how Iterable can be integrated into your martech stack, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.\u00a0<\/em><\/p>","post_title":"What is a MarTech Stack?","post_excerpt":"A well-built martech stack allows marketers to work more efficiently and create engaging messaging while reducing manual effort.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-is-a-martech-stack","to_ping":"","pinged":"","post_modified":"2023-05-30 15:02:48","post_modified_gmt":"2023-05-30 22:02:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=111248","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 30, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/053023_Martech-Stack_Blog-Header-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Various icons, including a mint green cell phone, a red white and purple pie chart, a red location pin and a white bar chart flowing into a white funnel with a purple inside. The whole graphic sits on top of a bright blue background.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/053023_Martech-Stack_Blog-Header-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/053023_Martech-Stack_Blog-Header-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/053023_Martech-Stack_Blog-Header-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/what-is-a-martech-stack\/"},{"ID":111230,"post_author":"79","post_date":"2023-05-25 11:50:57","post_date_gmt":"2023-05-25 18:50:57","post_content":"<p>It\u2019s not like email marketing automation is a new concept\u2014the first email service providers have been around since the dawn of the world wide web in the early \u201890s.<\/p>\r\n<p>But in that time, a lot has changed, so we thought we\u2019d share what excites us most about email marketing automation and where it\u2019s headed in the future.<\/p>\r\n<p>You already know the importance of deploying a welcome campaign or triggering abandoned cart emails, but here are three modern benefits of email marketing automation you can take advantage of today.<\/p>\r\n<h3>1. Individualize the Welcome Email<\/h3>\r\n<p>Oftentimes, personalization starts long after the initial welcome email. Brands don\u2019t know the customers this early on and, without that history, it\u2019s hard to create individualized campaigns based on customer data. Not all hope is lost, however. By using the data that is available, brands can still send unique welcome emails to each and every user\u2014automatically.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/customers\/ae-networks\/\" target=\"_blank\" rel=\"noopener\">A+E Networks<\/a> has a variety of channels under their brand\u2014each appealing to different audiences. It\u2019s important that marketing messages are relevant and resonate with each individual recipient. But how does A+E Networks know which customer prefers which channels if they\u2019re new users? Well, each channel has a different website where users can opt-in to emails. A+E Networks uses this initial data to create automated welcome emails based on the site they signed up through.<\/p>\r\n\r\n[caption id=\"attachment_111231\" align=\"alignnone\" width=\"2318\"]<img class=\"size-full wp-image-111231\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-11-16-at-4.57.07-PM.png\" alt=\"From left to right: an example of a History Channel welcome email, an example of a Lifetime welcome email, then, in the middle, there's an example of an A&amp;E welcome email. On the far right is a &quot;This Day in History&quot; email example featuring the New York skyline. All emails are on a dark black background. \" width=\"2318\" height=\"1084\" \/> <em>A+E Networks automatically sends welcome emails based on where they signed up.<\/em>[\/caption]\r\n\r\n<p>Not only that, but because A+E Networks can also see where users are signing up from, they can use that information to send automated personalized emails after signup. For example, if a user signs up for the HISTORY\u00ae Channel in New York, they may get a \u201cThis Day in History\u201d email featuring facts about NYC. All of this content is created ahead of time and dynamically populated based on the initial user data.<\/p>\r\n<h3>2. Personalize Magical Moments Based on Brand Love<\/h3>\r\n<p>How much more effective would our marketing be if we knew precisely how a customer felt about us in that very moment?<\/p>\r\n<p>For greeting-card maker <a href=\"https:\/\/iterable.com\/customers\/lovepop\/\" target=\"_blank\" rel=\"noopener\">Lovepop<\/a>, loyalty is at the heart of their mission to create \u201c1 billion magical moments.\u201d With Iterable\u2019s AI-driven <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity<sup>TM<\/sup><\/a>, the Lovepop team can not only individualize messaging based on acquisition source and product interests, but also on customer sentiment (loyal, neutral, negative, etc.).<\/p>\r\n<p>Higher-affinity customers are communicated to more frequently, while lower-affinity customers can be suppressed from certain campaigns, which reduces unsubscribes and maximizes revenue capture. Again, this usability of Iterable\u2019s segmentation and email marketing automation <strong>saves Lovepop at least two hours per week<\/strong>\u2014getting them that much closer to achieving their mission faster.<\/p>\r\n<h3>3. Bring the Browsing Experience to the Inbox<\/h3>\r\n<p>Data feeds are often the common denominator in email marketing automation\u2014meaning the more integrated your tech stack, the more seamless your customer experience will become.<\/p>\r\n<p>Leading, members-only travel site <a href=\"https:\/\/iterable.com\/customers\/secret-escapes\/\" target=\"_blank\" rel=\"noopener\">Secret Escapes<\/a> used to be limited to only showing discounts based on the destination searched, but data points like date parameters (when you\u2019re going) and trip type (why you\u2019re traveling) were just as crucial.<\/p>\r\n<p>With Iterable\u2019s built-in <a href=\"https:\/\/iterable.com\/blog\/personalization-maturity-level-2-data-feeds\/\" target=\"_blank\" rel=\"noopener\">data feeds<\/a>, these criteria are imported into email templates, automatically and in real time, so the messages that members receive match their unique search results.<\/p>\r\n<p>For as dynamic an industry as travel booking, where availability and pricing is constantly in flux, this innovation was a game changer. The Secret Escapes team achieved a <strong>45% open rate<\/strong> and <strong>8.3% click-through rate<\/strong> with their timely, personalized keyword search emails\u2014allowing them to build long-term brand value at a global scale.<\/p>\r\n<h3>Email Marketing Automation Made Easy<\/h3>\r\n<p>Despite its more than thirty-year history, email marketing automation continues to become more technologically advanced and intuitive to customer behavior. And we\u2019re excited to lead the charge into the next generation of automation tools.<\/p>\r\n<p>Just this spring we launched our expanded <a href=\"https:\/\/iterable.com\/blog\/new-ai-powered-marketing-capabilities-next-gen-in-app-messaging\/\" target=\"_blank\" rel=\"noopener\">AI Suite<\/a>, which includes these cutting-edge innovations:<\/p>\r\n<ul>\r\n\t<li><strong>Next Best Action<\/strong> to automatically recommend audience segments and set up campaigns<\/li>\r\n\t<li><strong>Copy Assist<\/strong> to generate copy ideas and iterate on messaging quickly<\/li>\r\n\t<li><strong>Frequency Optimization<\/strong> to optimize communication cadence to each individual user<\/li>\r\n<\/ul>\r\n<p>All of these solutions weren\u2019t available a decade ago, so we are thrilled to see where email marketing automation takes us in the years to come.<\/p>\r\n<p><em>Want to get your hands on the latest email marketing automation technology? Watch our <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2023\/iterable-product-keynote-and-showcase\/\" target=\"_blank\" rel=\"noopener\">Product Showcase from Activate Summit<\/a> to learn about the features above and more.<\/em><\/p>","post_title":"3 Things You Can Do With Email Marketing Automation","post_excerpt":"A lot has changed, so we thought we\u2019d share what excites us most about email marketing automation and where it\u2019s headed in the future.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"3-things-you-can-do-with-email-marketing-automation","to_ping":"","pinged":"","post_modified":"2023-05-25 11:53:04","post_modified_gmt":"2023-05-25 18:53:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=111230","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 25, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/052523_Email-Marketing-Automation_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"On the Iterable red background is a pink circle with white arrows circling the circle. In the middle of the circle is an Iterable red paper airplane to symbolize email.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/052523_Email-Marketing-Automation_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/052523_Email-Marketing-Automation_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/052523_Email-Marketing-Automation_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/3-things-you-can-do-with-email-marketing-automation\/"},{"ID":111061,"post_author":"79","post_date":"2023-05-18 13:07:32","post_date_gmt":"2023-05-18 20:07:32","post_content":"<p>To set expectations: this won\u2019t be a love letter. But, I do have some kind words to say about the March 2023 Google Core Algorithm Update.<\/p>\r\n<p>If you\u2019re like me\u2014on the content side of your marketing team, constantly looking at organic search traffic\u2014you may have noticed some dramatic differences between your March and April metrics. And, those differences may not have been in your favor. Which, again, if you\u2019re like me, may have caused you to frantically Google \u201calgorithm updates 2023.\u201d As it turns out, there was a major core algorithm update in March (specifically March 15th-March 28th).<\/p>\r\n<p>Wait. Don\u2019t panic and go digging into your metrics just yet\u2014it\u2019s really not all that bad. But, before I give my two cents on why, let\u2019s start off with some basics about algorithm updates in general and the March 2023 Google Core Algorithm Update.<\/p>\r\n<h3>What are Core Algorithm Updates?<\/h3>\r\n<p>Since we\u2019re not all SEO experts\u2014speaking from all-too-personal experience\u2014I wanted to quickly touch on what core algorithm updates are to begin with. (Disclaimer: I\u2019m still very much not an SEO expert, but getting there.)<\/p>\r\n<p>Search engines, like Google, have in-depth algorithms that determine which order web pages show up on the search engine results pages (SERPs). The first page (ranking 1-10) is where you want to be and the first result\u2014the top spot\u2014is the most coveted.<\/p>\r\n<p>Many factors go into deciding which pages are displayed and over time, these factors evolve. With that evolution comes updates to the algorithm to ensure that users are finding information that matches what they\u2019re searching for. Google previously considered three factors when ranking web pages: expertise, authoritativeness, and trustworthiness (E-A-T).<\/p>\r\n<p>As of December, however, <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t\" target=\"_blank\" rel=\"noopener\">Google has added a second E<\/a>: experience (E-E-A-T). In addition to content coming from a knowledgeable, reliable source, Google now also considers first-hand experience when ranking information on the web. For example, as Google says, \u201cactual use of a product [or] having actually visited a place or communicating what a person experienced.\u201d<\/p>\r\n<p>With that new wrinkle in mind, let\u2019s dig into the March 2023 Google Core Algorithm Update.<\/p>\r\n<h3>What was the March 2023 Google Core Algorithm Update?<\/h3>\r\n<p>As you might know, the powers that be\u2014*ahem* Google\u2014aren\u2019t super forthcoming with the specific details of their algorithm updates. It makes sense. If they laid out every step on how to rank well, every site would attempt to meet that criteria, burying the valuable content. So while it\u2019s hard to know exactly what changed, based on changes to metrics, experts across the web have picked out some key details.<\/p>\r\n<p>According to <a href=\"https:\/\/www.semrush.com\/blog\/google-march-2023-core-update\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a>, this core algorithm update was incredibly volatile. \u201c<a href=\"https:\/\/www.semrush.com\/blog\/serp-volatility-sensor\/#:~:text=Volatility%20is%20defined%20as%20a,synonymous%20with%20stress%20and%20anxiety.\" target=\"_blank\" rel=\"noopener\">Volatility<\/a> is defined as a liability to change, often unpredictably and for the worse. SERP volatility measures the overall amount of change happening to search engine results.\u201d To sum it up: things went a little bonkers.<\/p>\r\n\r\n[caption id=\"attachment_111062\" align=\"alignnone\" width=\"1458\"]<img class=\"size-full wp-image-111062\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-18-at-3.58.09-PM.png\" alt=\"Line chart from SEMRush depicting SERP volatility from March 1 through March 28 2023. Volatility peaks at 8.2 on March 16,.\" width=\"1458\" height=\"728\" \/> <em>The March algorithm update was more volatile than the September 2022 algorithm update. Source: <a href=\"https:\/\/www.semrush.com\/blog\/google-march-2023-core-update\/\" target=\"_blank\" rel=\"noopener\">SEMRush<\/a>.<\/em>[\/caption]\r\n\r\n<p>One stat in particular that jumped out at me from the same article was, \u201cThe net effect of the March 2023 Core Update was 8.7% of the top 10 URLs being ranked beyond position 20 prior to the update.\u201d Let\u2019s unpack this.<\/p>\r\n<p>Essentially, rounding up, about 10% of the pages ranking 1-10 (so, let\u2019s say roughly one result on the first page) were not on the first page before this algorithm update. Not only that, the new first-page results previously ranked higher than 20, meaning they weren\u2019t even on the second page of results before this. Clearly, Google made a huge change to what content is considered valuable.<\/p>\r\n<p>Lily Ray, Sr. Director of SEO &amp; Head of Organic Search at Amsive Digital (\ud83d\udea8SEO expert alert\ud83d\udea8) published an <a href=\"https:\/\/www.amsivedigital.com\/insights\/seo\/googles-march-2023-core-update-winners-losers-analysis\/\" target=\"_blank\" rel=\"noopener\">article about the algorithm update<\/a> a day after the rollout was completed. She explained that the March 2023 Core Algorithm Update values original and high-quality content. The keyword here being original. As Lily points out, this is \u201can important consideration with the rise of generative AI content tools like ChatGPT.\u201d<\/p>\r\n<p>\u2026see where I\u2019m going?<\/p>\r\n<h3>The March 2023 Core Algorithm Update is a Warning<\/h3>\r\n<p>ChatGPT who? Just kidding. ChatGPT and similar generative AI tools certainly aren\u2019t going anywhere and are incredibly useful, but this algorithm update sheds light on an interesting subject: content originality and value. AI content generators have certainly gained popularity in the past few months. They\u2019re quick, they\u2019re smart\u2014what\u2019s not to like?<\/p>\r\n<p>Here\u2019s the thing: AI is only as good as the information that already exists in the world. In a <a href=\"https:\/\/venturebeat.com\/ai\/deep-dive-how-ai-content-generators-work\/\" target=\"_blank\" rel=\"noopener\">VentureBeat<\/a> article, David Schubmehl, research vice president for conversational AI and intelligent knowledge discovery at IDC, said, \u201cUsing pre-existing data, AI algorithms are used to make sure that the content fits the interests and desires of the person it is being targeted to.\u201d<\/p>\r\n<p>\u201cPre-existing data\u201d is a nice way of saying, \u201cstuff that\u2019s already been done.\u201d AI pulls from a supply of information that already exists. Who\u2019s supplying that information? *Wave* Hi. Us. Content marketers, writers, journalists, etc.<\/p>\r\n<p>This March 2023 Core Algorithm Update is a warning that Google won\u2019t prioritize repetitive regurgitations compiled by AI, no matter how many \u201ccasual + funny\u201d prompts you add to the query. Original, expert-driven content is most likely still going to outrank something churned out by a robot. <\/p>\r\n<h4>Google\u2019s Generative AI Search Functionality<\/h4>\r\n<p>Now, here\u2019s a fun curveball. Google recently (after the majority of this post was already written) rolled out a preview of their <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\" target=\"_blank\" rel=\"noopener\">generative AI search functionality<\/a>. Basically, at the top of search results Google\u2019s own AI will be able to populate a module with answers their users are looking for without them having to leave the SERPs.<\/p>\r\n<p>Before you hit me with an \u201cI told you so,\u201d this AI is no different than the generative AI tools we\u2019ve all come to know and love. I mean, sure, it probably is in some ways\u2014it\u2019s Google, after all\u2014but at the end of the day it\u2019s AI that uses existing data to formulate answers.<\/p>\r\n<p>So, while it still seems like Google isn\u2019t prioritizing others\u2019 AI-generated content, <a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/05\/04\/google-ai-stop-sharing-research\/\" target=\"_blank\" rel=\"noopener\">they\u2019re probably prioritizing their own<\/a>. <\/p>\r\n<h3>No P(AI)n, No Gain<\/h3>\r\n<p>But this, my friends, is why I\u2014a content marketer\u2014don\u2019t hate the March 2023 Core Algorithm Update. I don\u2019t hate it because it continues to push us. We have to keep being creative, we have to keep innovating, we have to be original.<\/p>\r\n<p>And before you start banging down my door with long AI-generated lists of why AI is a good thing, I\u2019m not saying AI is a bad thing. It\u2019s a great jumping off point. It tells us where there may be a gap in information, it helps us ideate, it saves us time, and it cures writer\u2019s block. It forces us, the creatives\u2014the humans\u2014to be better. (Remember when <a href=\"https:\/\/www.youtube.com\/watch?v=iZ6bamP8wZk\" target=\"_blank\" rel=\"noopener\">Dwight out-sold the computer<\/a>?)<\/p>\r\n<p>This core algorithm update is reinforcing the fact that only people can truly connect with people\u2014kind of ironic, huh?<\/p>\r\n<p><em>If you\u2019re looking for ways to incorporate AI into your marketing strategies without pissing off the algorithm, check out <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2023\/how-to-include-ai-as-part-of-your-marketing-team\/\" target=\"_blank\" rel=\"noopener\">Denys Kapush\u2019s session from Activate Summit \u201823<\/a>.<\/em><\/p>","post_title":"Why the March 2023 Google Core Algorithm Update Isn\u2019t All Bad","post_excerpt":"To set expectations: this won\u2019t be a love letter. But, I do have some kind words to say about the March 2023 Google Core Algorithm Update.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-the-march-2023-google-core-algorithm-update-isnt-all-bad","to_ping":"","pinged":"","post_modified":"2023-05-18 13:07:32","post_modified_gmt":"2023-05-18 20:07:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=111061","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 18, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051823_Google-Core-Algorithm-Update_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"On top of a forest green background sits a white magnifying glass with arrows circling it. Off of those arrows are paths on the top and a plug on the bottom.\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051823_Google-Core-Algorithm-Update_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051823_Google-Core-Algorithm-Update_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051823_Google-Core-Algorithm-Update_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-the-march-2023-google-core-algorithm-update-isnt-all-bad\/"},{"ID":3784,"post_author":"7","post_date":"2023-05-15 08:00:38","post_date_gmt":"2023-05-15 15:00:38","post_content":"<p><em>This updated post was originally written for Iterable by Carl Sednaoui, the Director of Marketing for MailCharts, and published May 15, 2018.<\/em><\/p>\r\n<p>Memorial Day comes at a tricky time in the email marketing calendar. It\u2019s squeezed amongst other holidays\u2014Mother\u2019s Day, Father\u2019s Day, Independence Day, etc.\u2014and it\u2019s also not a major spending holiday, according to the <a href=\"https:\/\/nrf.com\/research-insights\/retail-holiday-and-seasonal-trends\" target=\"_blank\" rel=\"noopener\">National Retail Federation\u2019s Holiday Spending Guide<\/a>.<\/p>\r\n<p>In the U.S., Memorial Day is a federal holiday, always celebrated on the last Monday in May. It originated to honor veterans who died while on active military duty, and it evolved from a Southern and Midwestern event called <a href=\"https:\/\/www.military.com\/holidays\/memorial-day\/how-decoration-day-became-memorial-day.html\" target=\"_blank\" rel=\"noopener\">Decoration Day<\/a>.<\/p>\r\n<p>Over time, as the unofficial start of summer, Memorial Day has also become a holiday synonymous with barbecues, beach days, and good deals. So, to kick off the summer season, here are some key stats and examples to heat up your Memorial Day campaigns.<\/p>\r\n<h3>Challenges of Memorial Day Campaigns<\/h3>\r\n<p>As you can see from the chart below, Memorial Day has a narrow window of opportunity.<br \/>\r\nWe see a rapid ramp-up of email volume for Memorial Day, particularly on the Thursday before the holiday.<\/p>\r\n\r\n[caption id=\"attachment_110856\" align=\"alignnone\" width=\"1594\"]<img class=\"size-full wp-image-110856\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-16-at-11.15.48-AM.png\" alt=\"Memorial Day email volume\" width=\"1594\" height=\"514\" \/> <em>Memorial Day email volume during the month of May. Source: MailCharts<\/em>[\/caption]\r\n\r\n<p>Take note: only <strong>21% of Memorial Day emails are sent on the day itself.<\/strong><\/p>\r\n<p>With the heaviest mailing coming five to seven days before the weekend, your biggest challenge will be finding ways to stand out in a crowded inbox.<\/p>\r\n\r\n[caption id=\"attachment_110862\" align=\"alignnone\" width=\"1576\"]<img class=\"wp-image-110862 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-16-at-11.15.59-AM.png\" alt=\"Emails sent around Memorial Day\" width=\"1576\" height=\"354\" \/> <em>Percentage of emails sent for Memorial Day. Source: MailCharts<\/em>[\/caption]\r\n\r\n<p>For creative inspiration, check the email examples below. They give you some alternatives to the \u201csame old, same old\u201d Memorial Day messaging, even when you\u2019re under pressure to churn out yet another email.<\/p>\r\n<p>Even with its challenge, Memorial Day\u2014or, rather, a long weekend\u2014is one that many Americans eagerly await. Your emails can capitalize on that enthusiasm and anticipation to drive incremental sales, offer a diversion from the usual flood of promotions and introduce your summer themes.<\/p>\r\n<h3>3 Memorial Day Email Themes<\/h3>\r\n<p>Back in 2018 the four themes that we covered in this article were \u201cappealing to patriotism,\u201d \u201cfocusing on summer,\u201d \u201cemphasizing friends, family, and partying,\u201d and \u201coffering a discount.\u201d<\/p>\r\n<p>Since 2018, however, email marketing has changed\u2014and so have customers. For example, we\u2019ve experienced a whole pandemic since 2018, so customer priorities look a little different than they did five years ago. Here are some new themes to look out for.<\/p>\r\n<h4>1. Planning Ahead<\/h4>\r\n<p>We\u2019re still very much in the aftershock of a global pandemic. And in the U.S., this is only our second (maybe first\u2026maybe third) Memorial Day since COVID where people may feel totally comfortable gathering to celebrate. So, customers may be a little rusty when it comes to party planning.<\/p>\r\n<p>To help customers plan for their long weekends, brands may focus on shipping to ensure their orders arrive on time. <a href=\"https:\/\/www.eataly.com\/us_en\" target=\"_blank\" rel=\"noopener\">Eataly<\/a>, the Italian dining emporium, highlighted their shipping with the copy \u201cget it in time for the weekend.\u201d<\/p>\r\n\r\n[caption id=\"attachment_110828\" align=\"alignnone\" width=\"800\"]<img class=\"size-full wp-image-110828\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2018\/05\/Eataly-Net-USA-LLC_2022-05-25_1404_wednesday_Fresh-picks-for-Memorial-Day-.png\" alt=\"Memorial Day Email from Eataly\" width=\"800\" height=\"2797\" \/> <em>Eataly educates customers while helping them plan for the long weekend. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/0272e253-19e0-86f7-cbf2-9b47a113cb84?list_id=1380\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>They also highlighted in-season produce in the \u201cSale into Summer\u201d section, which is timely, relevant, and adds some urgency, since the produce won\u2019t be in-season forever.<\/p>\r\n<h4>2. Using Peer-to-Peer Marketing<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/why-peer-to-peer-marketing-works\/\" target=\"_blank\" rel=\"noopener\">Peer-to-peer (P2P) marketing<\/a> is super important\u2014and effective\u2014for today\u2019s customers. According to <a href=\"https:\/\/hbr.org\/2023\/03\/research-the-pros-and-cons-of-soliciting-customer-reviews#:~:text=Online%20reviews%20have%20substantial%20value,affect%20%243.8%20trillion%20revenues%20worldwide.\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a>, \u201cNinety-eight-percent of customers read reviews before they shop, making it one of the most important sources of information about products and services; for 2021, online reviews were predicted to affect $3.8 trillion revenues worldwide.\u201d<\/p>\r\n<p>To take advantage of the power of P2P marketing, <a href=\"https:\/\/www.cotopaxi.com\/\" target=\"_blank\" rel=\"noopener\">Cotopaxi<\/a>, the outdoor apparel brand included their customer favorites in their Memorial Day email. Not only that, but Cotopaxi offered a 60% discount on these customer favorites.<\/p>\r\n\r\n[caption id=\"attachment_110834\" align=\"alignnone\" width=\"800\"]<img class=\"size-full wp-image-110834\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2018\/05\/Cotopaxi_2020-05-21_1412_thursday_Your-Memorial-Day-Favorites-Save-Up.png\" alt=\"Cotopaxi used peer reviews to create emails\" width=\"800\" height=\"2872\" \/> <em>Cotopaxi uses peer-to-peer marketing in their \u201cBest of\u201d Memorial Day sale. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/71edcc16-de4e-388c-8747-2cfa006f68c6?list_id=1380\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>. <\/em>[\/caption]\r\n\r\n<p>Cotopaxi also uses multiple CTAs (six) in the same email to give customers options when scrolling through the email. If the \u201cBest of\u201d doesn\u2019t get their attention, maybe the other product call-outs will.<\/p>\r\n<h4>3. Being Audience-First<\/h4>\r\n<p>In today\u2019s marketing landscape, brands are putting their customers first. It\u2019s not enough to send an email with a broad sale, hoping someone takes the bait. Now brands are thinking about their audiences and how their products can make a difference in their customers\u2019 lives.<\/p>\r\n<p><a href=\"https:\/\/bumpboxes.com\/\" target=\"_blank\" rel=\"noopener\">Bump Boxes<\/a>, the monthly subscription box for expecting moms, chose to highlight sun safety products in their Memorial Day email. The email\u2019s subject line was, \u201cReady to bare your bump this Memorial Day?\u201d and the email featured lotions and creams to help expecting moms protect their baby bumps in the hot summer sun.<\/p>\r\n\r\n[caption id=\"attachment_110840\" align=\"alignnone\" width=\"800\"]<img class=\"size-full wp-image-110840\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2018\/05\/Bump-Boxes_2022-05-30_2308_monday_Ready-to-bare-your-bump-this-Memori.png\" alt=\"Bump Boxes sent a seasonally relevant email during the Summer\" width=\"800\" height=\"2882\" \/> <em>Bump Boxes\u2019 top CTA is \u201cShop Summer Products.\u201d Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/77584ecf-33ec-9c6d-c532-cc55b7a5cf94?list_id=1380\" target=\"_blank\" rel=\"noopener\">MailCharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>Bump Boxes\u2019 marketing team put themselves in their customers' shoes. They asked themselves \u201cwhat would our customers be looking for now?\u201d and they chose to highlight those products (without a discount) in their email.<\/p>\r\n<h3>Holiday Emails are a-Changin\u2019<\/h3>\r\n<p>While there are still a ton of promotional emails being sent around tentpole sales holidays, like Memorial Day, there is a shift in the way brands communicate with their audiences. Now, a focal point for brands is meeting customers\u2019 needs. Memorial Day emails are no longer about sharing a company\u2019s point-of-view or generic discounts, now it\u2019s about thinking from the customers\u2019 perspective.<\/p>\r\n<p>Is there room for improvement? Yes, definitely. Something we still didn\u2019t see in our Memorial Day email research was personalization. The content of these promotional emails is definitely trending in the right direction, but there is room for more dynamic, individualized content, even on Memorial Day.<\/p>\r\n<p><em>To learn more about how to create <a href=\"https:\/\/iterable.com\/solutions\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">templatized, automated, individualized emails<\/a> for your customers, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<div id=\"1684249684.639219\" class=\"c-virtual_list__item c-virtual_list__item--initial-activeitem\" tabindex=\"0\" role=\"listitem\" aria-setsize=\"-1\" data-qa=\"virtual-list-item\" data-item-key=\"1684249684.639219\">\r\n<div class=\"c-message_kit__background p-message_pane_message__message c-message_kit__message\" role=\"presentation\" data-qa=\"message_container\" data-qa-unprocessed=\"false\" data-qa-placeholder=\"false\">\r\n<div class=\"c-message_kit__hover\" role=\"document\" aria-roledescription=\"message\" data-qa-hover=\"true\">\r\n<div class=\"c-message_kit__actions c-message_kit__actions--default\">\r\n<div class=\"c-message_kit__gutter\">\r\n<div class=\"c-message_kit__gutter__right\" role=\"presentation\" data-qa=\"message_content\">\r\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\r\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\r\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\r\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\r\n<div class=\"p-rich_text_block\" dir=\"auto\">\r\n<div class=\"p-rich_text_section\"><i data-stringify-type=\"italic\">*The brands mentioned in this post are not Iterable customers.<\/i><\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>","post_title":"Updated: 3 Ways to Heat Up Your Memorial Day Email Campaigns","post_excerpt":"Memorial Day is a holiday that many Americans eagerly await. Capitalize on that enthusiasm to drive incremental sales with an effective email campaign.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"memorial-day-email-campaigns","to_ping":"","pinged":"","post_modified":"2023-05-16 08:19:10","post_modified_gmt":"2023-05-16 15:19:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=3784","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 15, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2018\/05\/051523_Memorial-Day_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"memorial day emails\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2018\/05\/051523_Memorial-Day_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2018\/05\/051523_Memorial-Day_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2018\/05\/051523_Memorial-Day_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/memorial-day-email-campaigns\/"},{"ID":110744,"post_author":"79","post_date":"2023-05-11 10:02:50","post_date_gmt":"2023-05-11 17:02:50","post_content":"<p>At Iterable, we talk a lot about the digital space\u2014emails, SMS, push, in-app, etc\u2014and how marketers can communicate with their customers digitally to make a joyful experience. We\u2019ve also ventured into the physical space talking about effective use cases for direct mail marketing, but there\u2019s so much more to marketing than just these channels.<\/p>\r\n<p>And there\u2019s so much more we can learn from them.<\/p>\r\n<p>With my background in content and journalism, I find myself fascinated with the ways stories are being told. I came across Variety\u2019s recent cover focusing on the writers strike and it\u2026well, struck me.<\/p>\r\n\r\n[caption id=\"attachment_110745\" align=\"alignnone\" width=\"1005\"]<img class=\"size-full wp-image-110745\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Writers-Strike-Variety-Cover-FOR-WEB-Rule-2.webp\" alt=\"Variety Magazine Cover, blank other than nine words with pencil shavings in the bottom right corner\" width=\"1005\" height=\"1298\" \/> <em>Immediately brings me back to sharpening my pencil in class. <a href=\"https:\/\/variety.com\/2023\/tv\/features\/writers-strike-2023-how-long-1235601720\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/em>[\/caption]\r\n\r\n<p>It would be difficult to have a more minimalistic cover to a magazine, and yet everything you need to know is right here. In nine words we know exactly what the top story of this magazine is. With a small image accent at the bottom we also get the sentiment and emotion of the story: hard work, grinding, and absence.<\/p>\r\n<p>It got me thinking how a magazine cover is the entryway to a publication\u2019s weekly\/monthly\/quarterly issue is similar to an email sent by email marketers, particularly promotions and newsletters.<\/p>\r\n<p>So, with that in mind, let\u2019s take a look at a few things magazine covers do so well that email marketers can keep in mind to tell a story in a small space.<\/p>\r\n<h3>Tips for Better Email Marketing From Magazine Covers<\/h3>\r\n<h4>Know Your Audience<\/h4>\r\n<p>Variety is an entertainment news publication. They know perfectly well their core audience is (1) interested in the latest news in the entertainment industry and (2) already aware of the writers strike. There\u2019s no need for them to say more than nine words to catch their audience\u2019s attention.<\/p>\r\n<p>When you know your audience for who they are and what they want, you can skip the pleasantries. While yes, Variety is a very established brand, it still speaks volumes to the trust they have in their audience to read between the lines\u2014or lack thereof\u2014to know what\u2019s inside the proceeding pages.<\/p>\r\n<p>The above is the most simplistic, straightforward approach, but it is not uncommon to see a busier cover be just as effective. It\u2019s all dependent on the goal of your message. Sometimes your email will have a singular CTA, like Variety\u2019s cover above, and that should be the main attention grabber.<\/p>\r\n<p>On the other hand, you may have a lot to update your audience on so there is more of a need to use the empty space. Let\u2019s look at another entertainment industry publication to see the other side of the spectrum: People.<\/p>\r\n\r\n[caption id=\"attachment_110751\" align=\"alignnone\" width=\"958\"]<img class=\"size-full wp-image-110751\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-12.39.13-PM.png\" alt=\"People Magazine cover featuring Hugh Grant\" width=\"958\" height=\"1276\" \/> <em>People has often put four stories on their cover for years. Source.<\/em>[\/caption]\r\n\r\n<p>This cover highlighting Hugh Jackman follows a similar style People has employed for years: one main story with three feature stories, and significantly more than nine words. But that\u2019s ok, because People knows their audience has varied interests and chooses their magazine for the options.<\/p>\r\n<p>With email marketing, above arguably all else, brands need to understand who is on the other side of that send button. Are the recipients looking for options, or are they best served with a main story?<\/p>\r\n<p>When determining how to fill the content of your email, focus on who your audience is, what they want, and why they come to your brand to get it.<\/p>\r\n<p>Variety knows the answer to these three prompts: Entertainment industry fans, latest industry updates, detailed focused reporting. Nine words again.<\/p>\r\n<h4>Brand Consistency<\/h4>\r\n<p>Our inboxes are similar to a newsstand. Your message is not alone and only has a passing glance to grab attention. When I\u2019m looking at a newsstand full of magazines\u2014probably in the airport\u2014I\u2019m noticing two things: who has the most eye-catching cover and whose brand I recognize immediately.<\/p>\r\n<p>Brand consistency is vital across all channels, but it\u2019s particularly helpful in email marketing when looking to develop a loyal and engaged audience.<\/p>\r\n<p>Look what comes up when Googling \u201cTime magazine cover.\u201d You know immediately it\u2019s Time when you see that red outline and big, all-caps lettering. I could be sprinting past the newsstand about to miss my flight and still be able to identify that they have the latest issue of Time.<\/p>\r\n\r\n[caption id=\"attachment_110757\" align=\"alignnone\" width=\"1702\"]<img class=\"size-full wp-image-110757\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/screencapture-google-search-2023-05-11-12_40_59-edit.png\" alt=\"Google search results for time magazine cover shows similarly branded images\" width=\"1702\" height=\"2726\" \/> <em>Everyone knows that red border. <a href=\"https:\/\/www.google.com\/search?q=time+magazine+cover&amp;tbm=isch&amp;ved=2ahUKEwjF17nkzuv-AhWSMUQIHVN2DnAQ2-cCegQIABAA&amp;oq=time+magazine+cover&amp;gs_lcp=CgNpbWcQAzIKCAAQigUQsQMQQzIFCAAQgAQyBwgAEIoFEEMyBQgAEIAEMgcIABCKBRBDMgcIABCKBRBDMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDoICAAQgAQQsQNQ7wVYrgtgsAxoAHAAeACAAesDiAHMB5IBBTYuNC0xmAEAoAEBqgELZ3dzLXdpei1pbWfAAQE&amp;sclient=img&amp;ei=7wFcZIWkNZLjkPIP0-y5gAc&amp;bih=2056&amp;biw=1920&amp;rlz=1C5GCEM_enUS1053US1054\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/em>[\/caption]\r\n\r\n<p>Same thing for Cosmopolitan. From the font to the poses to the busy cover like People above, you know immediately.<\/p>\r\n\r\n[caption id=\"attachment_110763\" align=\"alignnone\" width=\"1674\"]<img class=\"size-full wp-image-110763\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/screencapture-google-search-2023-05-11-12_43_30-edit.png\" alt=\"Google search of cosmopolitan magazine cover shows consistent colors and model poses\" width=\"1674\" height=\"2418\" \/> <em>Going beyond just the title, the cover image shape to show similar model poses stays consistent. <a href=\"https:\/\/www.google.com\/search?q=cosmo+magazine+cover&amp;&amp;tbm=isch&amp;ved=2ahUKEwiuwrHs0uv-AhWqCEQIHVkjBLIQ2-cCegQIABAA&amp;oq=Cosmo+magazine+cover&amp;gs_lcp=CgNpbWcQARgAMgUIABCABDIFCAAQgAQyBQgAEIAEMgYIABAHEB4yBggAEAcQHjIGCAAQBxAeMgYIABAHEB4yBggAEAcQHjIGCAAQBxAeMgYIABAHEB46CggAEIoFELEDEEM6BwgAEIoFEEM6CAgAEAgQBxAeUOoKWP0RYI0faAFwAHgAgAFZiAGqBJIBATeYAQCgAQGqAQtnd3Mtd2l6LWltZ8ABAQ&amp;sclient=img&amp;ei=MgZcZK7hD6qRkPIP2caQkAs&amp;bih=2056&amp;biw=1920&amp;rlz=1C5GCEM_enUS1053US1054\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/em>[\/caption]\r\n\r\n<p>Your email and magazine still has to provide value in the content, but it\u2019s unlikely your audience will even reach the content if they don\u2019t first recognize the branding. If you back up good, consistent design with value, the brand recognition that comes from that first glance will ensure readers take a pause to see what you have to say.<\/p>\r\n<h4>Color and Contrast<\/h4>\r\n<p>The last piece of advice for email marketing that brands can take from magazine cover designers is something email has been doing for a while, but it\u2019s worth a reminder: don\u2019t forget to use color!<\/p>\r\n<p>Time\u2019s iconic red. Variety\u2019s use of white. Wired\u2019s use of contrasting colors. There are a host of examples in the magazine world that highlight the importance of using proper color complements and contrast to attract attention.<\/p>\r\n<p>As you\u2019d expect\u2026or hope\u2026fashion publications like Vogue often nail these concepts. This cover uses shades of red and blue while using shadow on the model to provide contrast.<\/p>\r\n\r\n[caption id=\"attachment_110769\" align=\"alignnone\" width=\"1090\"]<img class=\"size-full wp-image-110769\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-11-at-12.48.26-PM.png\" alt=\"Cara Delevingne standing center on the cover, against a light blue background with large VOGUE text in red behind her head\" width=\"1090\" height=\"1446\" \/> <em>A lighter background allows for the more contrasted focal point to shine. <a href=\"https:\/\/alltimedesign.com\/magazine-cover-design\/\" target=\"_blank\" rel=\"noopener\">Source<\/a>.<\/em>[\/caption]\r\n\r\n<p>Whether your audience is flipping through the newsstand or quickly scrolling through emails, a striking set of colors will often be cause for pause. We\u2019ve talked about color in our annual design trends posts (email design in <a href=\"https:\/\/iterable.com\/blog\/2023-email-design-trends\/\" target=\"_blank\" rel=\"noopener\">2023<\/a>, <a href=\"https:\/\/iterable.com\/blog\/start-fresh-with-these-2022-email-design-trends\/\" target=\"_blank\" rel=\"noopener\">2022<\/a>, <a href=\"https:\/\/iterable.com\/blog\/8-email-design-trends-2021\/\" target=\"_blank\" rel=\"noopener\">2021<\/a>, and <a href=\"https:\/\/iterable.com\/blog\/email-design-trends-2020\/\" target=\"_blank\" rel=\"noopener\">2020<\/a>) so refer back to those to see how your design efforts stack up to the recent trends across the industry.<\/p>\r\n<h3>Email and Magazines: It\u2019s About the Story<\/h3>\r\n<p>I believe in the power of drawing inspiration from outside your industry\u2019s bubble. While journalism and magazine covers aren\u2019t a drastic departure from digital marketing, it\u2019s still useful to analyze how the different use cases are still working towards a similar goal: grabbing and keeping the attention of an audience.<\/p>\r\n<p>So, next time you\u2019re in an airport, coffee shop, waiting room, or wherever else magazine covers live, take a more discerning look and think if there\u2019s anything about it you might adopt into your digital marketing efforts.<\/p>","post_title":"Email Marketing Learnings From Magazine Covers","post_excerpt":"Let\u2019s take a look at a few things magazine covers do that can be used in email marketing to tell a story in a small space.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"email-marketing-learnings-from-magazine-covers","to_ping":"","pinged":"","post_modified":"2023-05-11 10:32:37","post_modified_gmt":"2023-05-11 17:32:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=110744","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 11, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051123_Magazine-Covers_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Women browsing at a newsstand\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051123_Magazine-Covers_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051123_Magazine-Covers_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/051123_Magazine-Covers_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/email-marketing-learnings-from-magazine-covers\/"},{"ID":110710,"post_author":"79","post_date":"2023-05-10 09:18:58","post_date_gmt":"2023-05-10 16:18:58","post_content":"<p>On one hand, it\u2019s essential for small SaaS companies to capitalize software R&amp;D costs promptly and accurately. On the other hand, we can\u2019t expect engineers or engineering managers to devote too much time to software R&amp;D cost capitalization, as it falls outside the scope of their day-to-day job responsibilities. So, how can engineering teams still accomplish R&amp;D cost capitalization without deprioritizing other work? What makes R&amp;D cost capitalization so time-consuming in the first place?<\/p>\r\n<p><em><strong>For a quick refresher on software R&amp;D cost capitalization read <a href=\"https:\/\/iterable.com\/blog\/7-steps-to-streamline-the-software-rd-cost-capitalization-process\/\" target=\"_blank\" rel=\"noopener\">7 Steps to Streamline the Software R&amp;D Cost Capitalization Process<\/a>.<\/strong><\/em><\/p>\r\n<h3>The Challenges of Software R&amp;D Cost Capitalization<\/h3>\r\n<p>In particular, capitalizing software R&amp;D costs can be challenging due to the difficulty in measuring the costs associated with R&amp;D projects, including the costs of labor, materials, and overhead. These costs are often spread out over an extended period of time and are difficult to allocate to specific projects, which can make it difficult for companies to accurately determine the potential benefits and outcomes of these projects.<\/p>\r\n<p>Let\u2019s take a closer look at some of these challenges.<\/p>\r\n<h4>Difficulty in Measurement<\/h4>\r\n<p>Measuring the costs associated with R&amp;D projects can be a complex and challenging task due to various factors. One of the key factors that contribute to this difficulty is the nature of engineering work, which can be hard to track and allocate costs to. Unlike other business activities, engineering work can be multifaceted and involve a great deal of collaboration and teamwork.<\/p>\r\n<p>Engineers often work on multiple projects simultaneously, making it challenging to keep track of the time and resources they allocate to each project. Moreover, engineering work involves different phases, each with varying costs. For instance, the early stages of an R&amp;D project may require more research and experimentation, which can be time-consuming and costly, while the later stages may require more prototyping and testing, which can require different types of resources.<\/p>\r\n<p>Additionally, it can be difficult to assign costs to specific individuals or projects due to the collaborative nature of engineering work. Engineers may work together on a project, and their contributions may not be easily distinguishable.<\/p>\r\n<h4>Time-Sensitivity<\/h4>\r\n<p>When it comes to capitalizing software R&amp;D costs, companies face a significant challenge\u2014the time-sensitive nature of the process. With the need to finalize financial reporting at the end of a month or quarter, companies have a short window to accurately track and allocate costs associated with R&amp;D projects.<\/p>\r\n<p>This time pressure can lead to errors and inaccuracies in project expenses, resulting in the misallocation of costs that can have <a href=\"https:\/\/www.aprio.com\/its-official-software-development-included-in-tax-definition-of-rd\/\" target=\"_blank\" rel=\"noopener\">serious legal and regulatory consequences<\/a>. Additionally, employees involved in the process may feel rushed and not have enough time to thoroughly review and document project expenses, leading to the use of inaccurate data or assumptions.<\/p>\r\n<p>The time-sensitive nature of software R&amp;D cost capitalization can also create additional pressure on companies to prioritize completing financial reporting over other aspects of project management. This can make it challenging to effectively monitor progress, identify risks, and make necessary adjustments to ensure project success.<\/p>\r\n<p>Overall, it's essential for companies to recognize the time-sensitive nature of software R&amp;D cost capitalization and plan accordingly to avoid errors and inaccuracies. By prioritizing accurate and thorough tracking and allocation of costs, companies can ensure that their financial reporting is reliable and their R&amp;D projects are effectively managed for success.<\/p>\r\n<h4>The Difficulty in Manage Cross-Team Work<\/h4>\r\n<p>When it comes to capitalizing software R&amp;D costs, collaboration is key. R&amp;D projects typically involve multiple teams, including product management, engineering, finance, and auditing, who all need to work together to ensure accurate financial reporting. But this collaborative process can be challenging, especially when teams have different priorities or don't fully understand each other's roles and responsibilities.<\/p>\r\n<ul>\r\n\t<li><strong>Product teams<\/strong> are responsible for creating customer-facing R&amp;D projects and setting goals and timelines.<\/li>\r\n\t<li><strong>Engineering teams<\/strong> carry out the work involved in R&amp;D projects and must accurately track their time and expenses while ensuring that they are allocated to the correct projects and phases.<\/li>\r\n\t<li><strong>Engineering managers<\/strong> oversee their team's work and ensure they are meeting project goals and timelines.<\/li>\r\n\t<li><strong>Finance teams<\/strong> play a critical role in logging and documenting project expenses and ensuring they are accurately recorded in the company's financial statements. They must work closely with engineering teams to track expenses and allocate them correctly, while also validating the accuracy of financial statements with auditing teams.<\/li>\r\n<\/ul>\r\n<p>The need for cross-team collaboration can make it challenging for companies to accurately track and allocate software R&amp;D costs. Miscommunications or misunderstandings can occur, leading to errors or inaccuracies in financial reporting. However, by prioritizing open and transparent communication between teams and ensuring that everyone understands their roles and responsibilities, companies can overcome these challenges.<\/p>\r\n<p>To foster a culture of collaboration, companies must provide teams with the necessary resources and support. This includes tools for accurate tracking and reporting of expenses, as well as training and education to ensure everyone understands the software R&amp;D cost capitalization process. By doing so, companies can successfully track and allocate software R&amp;D costs while ensuring accurate financial reporting.<\/p>\r\n<h3>Why Iterable Uses Jellyfish<\/h3>\r\n<p>Jellyfish is a software tool that can provide many benefits when used for R&amp;D project cost capitalization. With Jellyfish, we automated many of the processes involved in R&amp;D project cost capitalization, access a dedicated customer success team that understands our needs and can provide support as needed, customize the functions and view specific baked on our needs and requirements, improved accuracy, and gain higher-level information that can inform strategic decision-making.<\/p>\r\n<p>Here are some ways in which Jellyfish can be used for R&amp;D project cost capitalization:<\/p>\r\n<ul>\r\n\t<li><strong>Track Project Costs:<\/strong> Jellyfish allows us to track all expenses related to your R&amp;D project, including salaries, equipment, and materials. By doing so, we can determine the total cost of the project.<\/li>\r\n\t<li><strong>Allocate Costs<\/strong>: Jellyfish allows us to allocate costs to specific projects, phases, or tasks. This enables us to track the costs associated with each individual R&amp;D project, by person, by epic etc which is important for capitalization purposes.<\/li>\r\n\t<li><strong>Customized Capitalization Rules<\/strong>: Jellyfish can help us apply capitalization rules to our R&amp;D project costs. For example, by using jellyfish, we can connect our customized jira field to Jellyfish, giving engineers different allowance percentages by level.<\/li>\r\n\t<li><strong>Generate Reports<\/strong>: Jellyfish provides various reporting features that allow us to generate reports on project costs and capitalization. This can help us to ensure compliance with accounting standards and provide stakeholders with accurate information about the financial position of your company.<\/li>\r\n\t<li><strong>Integrate with Other Tools<\/strong>: Jellyfish can integrate with other tools such as Jira and Git, which can provide additional data on project costs and progress. This can help us to make more informed decisions about capitalization and improve your R&amp;D project management overall.<\/li>\r\n<\/ul>\r\n<p>Moreover, they provide exceptional support and service for optimal Jellyfish utilization. I have been extremely satisfied with the reliable and responsive support we have received from the Jellyfish solution team and tech support team. Our dedicated Customer Success Manager (CSM) meets with us weekly to offer guidance, answer questions, and configure our setup for optimal utilization. Their real-time response to address all our concerns has built our confidence in utilizing Jellyfish to its full potential. We truly appreciate the exceptional service and support provided by the Jellyfish team.<\/p>\r\n<h3>R&amp;D Cost Capitalization in the Future<\/h3>\r\n<p>Our small SaaS team was able to achieve improved collaboration by closely working with each other, Jellyfish, and external auditor teams. Our focus on executing all processes correctly while keeping an eye on future scalability has been key to our success. Plus, the transparent and easily traceable data in Jellyfish has given us greater insight into our R&amp;D project progress, enabling us to track deliverables and gain invaluable insights into our development process. We remain confident that by continuing this collaboration and utilizing Jellyfish data, we can achieve our company's future goals with ease.<\/p>","post_title":"How Our Small Engineering Team Improved Collaboration","post_excerpt":"Learn how our small engineering team collaborated to execute our R&D cost capitalization needs\u2014with the help of Jellyfish. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-our-small-engineering-team-improved-collaboration","to_ping":"","pinged":"","post_modified":"2023-05-10 10:04:42","post_modified_gmt":"2023-05-10 17:04:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=110710","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 10, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050923_Lulu-Post-2_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Orange background overlayed on data imagery with the Jellyfish and Iterable logo on top in white\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050923_Lulu-Post-2_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050923_Lulu-Post-2_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050923_Lulu-Post-2_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-our-small-engineering-team-improved-collaboration\/"},{"ID":110522,"post_author":"79","post_date":"2023-05-04 11:35:18","post_date_gmt":"2023-05-04 18:35:18","post_content":"<p>Recently, organizations have struggled to fully utilize their marketing investments and, according to a recent <a href=\"https:\/\/emtemp.gcom.cloud\/ngw\/globalassets\/en\/marketing\/documents\/marketing_research_repackage-martech_survey_final.pdf\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> survey, marketers are only utilizing 42% of platform capabilities\u2014a 16% drop in the last two years. In today\u2019s <a href=\"https:\/\/iterable.com\/whitepaper\/the-essential-guide-to-making-your-marketing-recession-proof\/\" target=\"_blank\" rel=\"noopener\">macroeconomic environment<\/a> it is critical for organizations to realize the benefits in their investments to gain efficiency and enable lean marketing teams to succeed. Here are the steps you can take to maximize your martech investments.<\/p>\r\n<h3>1. Define Goals With a Value Map<\/h3>\r\n<p>Before your marketing team can unlock the full potential of your martech, you need to understand your goals and objectives. Why did you invest in this technology to begin with? One way to do this is by creating a value map.<\/p>\r\n<p>Think of value mapping as a funnel. Start broad and get more specific.<\/p>\r\n<ol>\r\n\t<li><strong>Goals<\/strong>: First, define your overarching business goals. What does the company want to achieve broadly?<\/li>\r\n\t<li><strong>Strategies<\/strong>: Then, decide what strategies the company will pursue to achieve those overarching goals. What strategy does the business need to focus on to achieve the goal?<\/li>\r\n\t<li><strong>Initiatives<\/strong>: From the strategy, look at the initiatives that emerge and the tactics that help your team fulfill those initiatives. What initiatives come out of the strategy? What tactics can make those initiatives happen?<\/li>\r\n\t<li><strong>KPIs<\/strong>: Then, look at the key performance indicators (KPIs) that will define success. How can the business measure success?<\/li>\r\n\t<li><strong>Solutions<\/strong>: Lastly, determine what business capabilities, technical capabilities, and solutions are needed to impact those KPIs. What capabilities (business and tech) and solutions exist to enable the tactics? What solution features are necessary for enabling key capabilities?<\/li>\r\n<\/ol>\r\n<p>Value mapping involves a series of steps that will help you measure the financial impact of your business initiatives as well as the investments you need to make to succeed. This should be a collaborative process across the entire organization.<\/p>\r\n<p><strong>How it Boosts ROI<\/strong>: Value mapping gives you, your team, and your organization an agreed upon north star that keeps everyone going in the same direction, making ROI tracking easier and more tangible.<\/p>\r\n<h3>2. Use Lifecycle Marketing to Keep Customers Engaged<\/h3>\r\n<p>Once you have defined value for your organization you can start to look at how lifecycle marketing delivers joyful experiences. As a refresher, <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/customer-engagement\/what-is-lifecycle-marketing\/\" target=\"_blank\" rel=\"noopener\">lifecycle marketing<\/a> revolves around keeping customers engaged with your brand\u2014even after a purchase. Understanding how your customers interact with your brand throughout their entire lifecycle\u2014and beyond\u2014is essential for creating personalized and targeted messaging that resonates with each customer at every stage of their unique journeys.<\/p>\r\n\r\n[caption id=\"attachment_110526\" align=\"alignnone\" width=\"1200\"]<img class=\"wp-image-110526 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/lifecycle-map.png\" alt=\"Maximize martech investments with lifecycle mapping\" width=\"1200\" height=\"1500\" \/> <em>\u00a0Understanding the customer lifecycle can help your marketing team prioritize.<\/em>[\/caption]\r\n\r\n<p>Your martech tools should be able to create messages for each customer at every touchpoint as they move through the lifecycle. Better yet, by leveraging your martech stack, you can automate and optimize these marketing efforts, resulting in better engagement, conversion rates, and customer loyalty.<\/p>\r\n<p><strong>How it Boosts ROI<\/strong>: By using martech tools to address the pain points in the customer lifecycle that need improving, your brand can keep customers engaged and ultimately move them down the funnel.<\/p>\r\n<h3>3. Channel Plan to Help Prioritize Strategies<\/h3>\r\n<p>Lastly, you can get more from your martech tools by channel planning. Channel planning refers to the process of identifying which channels are most effective for reaching a target audience. It involves analyzing different channels, such as email, SMS, MMS, push, in-app, etc. and selecting the ones that are most effective.<\/p>\r\n<p>The best part? You don\u2019t have to do this manually. By using your martech tools, you can run <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-About-Experiments-\" target=\"_blank\" rel=\"noopener\">experiments<\/a> and <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/sections\/201058999-A-B-Experiments\" target=\"_blank\" rel=\"noopener\">A\/B tests<\/a> and, along with collecting <a href=\"https:\/\/iterable.com\/blog\/zero-party-data-strategies-for-2023\/\" target=\"_blank\" rel=\"noopener\">zero<\/a>- and first-party customer data, use the information gathered to determine which channels are the most effective for each individual user and automate future messaging.<\/p>\r\n<p><strong>How it Boosts ROI<\/strong>: Channel planning can help your team not only understand which channels your martech tools can activate, but on which of those channels your team should be focusing. Time is money\u2014saving your team time can save your team money.<\/p>\r\n<h4>Combining Lifecycle Marketing and Channel Planning<\/h4>\r\n<p>Lifecycle marketing and channel planning can also be combined to increase martech ROI. For example, there are a handful of steps in the customer lifecycle\u2014awareness, consideration, purchase, advocacy and loyalty. Focusing on these stages separately, and channel planning within each stage, can help your team design an effective customer journey to get the most bang for your buck.<\/p>\r\n<p>When thinking about what channels to use in each stage, think about the benefits of each channel. Take awareness, for example. SMS (Short Message Service) and MMS (Multimedia Messaging Service) are two different types of messaging services that can be used in your onboarding strategy. SMS is a text-only format that supports up to 160 characters. It is suitable for sending brief messages, such as reminders, notifications, and alerts. MMS, on the other hand, is a multimedia format that supports text, images, videos, and audio files. MMS messages can be up to 500 KB in size, and they require a data connection to send and receive.<\/p>\r\n\r\n[caption id=\"attachment_110540\" align=\"alignnone\" width=\"1114\"]<img class=\"wp-image-110540 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2023-05-04-at-1.27.42-PM.png\" alt=\"Use channel planning to maximize your martech investment\" width=\"1114\" height=\"1150\" \/> <em>Here\u2019s an example of a cross-channel customer journey.<\/em>[\/caption]\r\n\r\n<p>So, when deciding between SMS and MMS in the awareness stage, consider the content of your message. If you were only sending a brief text message, like a transactional message, you\u2019d use SMS. But, because awareness messages generally contain more information on the brand, like photos or videos, you\u2019d likely use MMS.<\/p>\r\n<p><em>For more information on SMS see our SMS guide <a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/The-Savvy-Marketers-Guide-to-Building-a-Stellar-SMS-Strategy.pdf\" target=\"_blank\" rel=\"noopener\">HERE<\/a>.<\/em><\/p>\r\n<h3>Increasing the Return on Your Martech Investment<\/h3>\r\n<p>By focusing on value mapping, lifecycle marketing, and channel planning, your marketing team can make the most of your martech tools. Understanding all the capabilities of your marketing platform is critical for creating great customer experiences.<\/p>\r\n<p>Value mapping, lifecycle marketing, and channel planning work together to bring to life a successful marketing strategy, and when used together, they can improve the customer experience in several ways including improving the consistency in the experience across channels, providing relevant messaging, and understanding the preferred channel across the customer journey to reach your target audience\u2014ultimately having a positive impact on revenue.<\/p>\r\n<p><em>To learn more about Iterable's capabilities and how it can deliver maximum value, schedule a <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\">demo today<\/a>.<\/em><\/p>","post_title":"Maximize Your Martech Investments With Value Mapping, Lifecycle Marketing, and Channel Planning","post_excerpt":"Looking to get more bang for your buck? Here are the steps you can take to maximize your martech investments.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"maximize-your-martech-investments","to_ping":"","pinged":"","post_modified":"2023-05-04 11:35:18","post_modified_gmt":"2023-05-04 18:35:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=110522","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 04, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050423_Patricia-Martech-Investments_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050423_Patricia-Martech-Investments_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050423_Patricia-Martech-Investments_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050423_Patricia-Martech-Investments_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/maximize-your-martech-investments\/"},{"ID":110337,"post_author":"104","post_date":"2023-05-03 06:45:16","post_date_gmt":"2023-05-03 13:45:16","post_content":"<p>Curious to hear how the team at Headway became the App of the Day in the US four times in a row?<\/p>\r\n<p>Get ready to level up your marketing game in this webinar where Olena Zarubina, Retention Manager and Ilya Lukach, Strategic Partnership Executive, will reveal how they use Iterable to power their marketing strategies and make personalised experiences that their users love.<\/p>\r\n<p>Olena and Ilya will discuss how Iterable AI-driven features create a more individualised experience for its users and how the improved onboarding journey has even lifted their open rates and app purchases to new heights thanks to sophisticated A\/B testing.<\/p>\r\n<p>Don't miss this chance to learn from the masters of fun and easy growth.<\/p>\r\n<p><strong>Walk away from this webinar understanding how to:<\/strong><\/p>\r\n<ul>\r\n\t<li>segment your subscribers based on behavioural and user data<\/li>\r\n\t<li>personalise activation of your new users<\/li>\r\n\t<li>develop your customers into long-term B2B relations<\/li>\r\n<\/ul>","post_title":"Ask a Builder About: How Headway Leveraged Iterable for Fun and Easy Marketing Success","post_excerpt":"The \u201cAsk A Marketer About\u201d webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to their customers using Iterable.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ask-a-builder-about-how-headway-leveraged-iterable-for-fun-and-easy-marketing-success","to_ping":"","pinged":"","post_modified":"2023-05-09 02:55:21","post_modified_gmt":"2023-05-09 09:55:21","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=110337","menu_order":3,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"May 03, 2023","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Ask-a-Marketer_Headway_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Ask-a-Marketer_Headway_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Ask-a-Marketer_Headway_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/Ask-a-Marketer_Headway_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/ask-a-builder-about-how-headway-leveraged-iterable-for-fun-and-easy-marketing-success\/"},{"ID":110443,"post_author":"79","post_date":"2023-05-02 08:59:28","post_date_gmt":"2023-05-02 15:59:28","post_content":"<p>Last week at <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Activate '23<\/a> in San Francisco was such a whirlwind!<\/p>\r\n<p>When I look back on the festivities, it\u2019s overwhelming to imagine how I can possibly distill three days of content and networking with dozens of speakers and hundreds of the industry\u2019s leading brand marketers and customer experience experts.<\/p>\r\n<p>As a <a href=\"http:\/\/alyssajarrett.com\" target=\"_blank\" rel=\"noopener\">marketing consultant<\/a> who previously led Iterable\u2019s brand &amp; content team, I\u2019m intimately familiar with Activate since its founding as the company\u2019s flagship event, but only in the past couple of years have I been able to fully appreciate the outside attendee experience.<\/p>\r\n<p>Here are four reasons why I found Activate \u201823 to be uniquely special.<\/p>\r\n<h4>1. Iterable infused inclusivity from the beginning<\/h4>\r\n<p>I\u2019ve been to enough tech conferences to know that opening with a keynote panel exclusively made up of senior women leaders\u2014on the subject of unpacking AI, no less\u2014is a rare feat.<\/p>\r\n<p>Listening to chief marketing and business officers from Iterable, <a href=\"https:\/\/www.strava.com\/\" target=\"_blank\" rel=\"noopener\">Strava<\/a>, <a href=\"https:\/\/vimeo.com\/\" target=\"_blank\" rel=\"noopener\">Vimeo<\/a>, and <a href=\"https:\/\/about.gitlab.com\/\" target=\"_blank\" rel=\"noopener\">GitLab<\/a> set the mood for the rest of the event and created an atmosphere where everyone deserves a seat at the table when it comes to brand-building and customer engagement.<\/p>\r\n<p>This communal feeling was evident as I mingled between sessions, participated in roundtables, and walked around the buzzing partner hall. I spoke with recent college grads, startup entrepreneurs, and marketers on teams of all sizes. Everywhere I turned, there were folks from around the world, in a variety of industries, all looking to solve similar challenges.<\/p>\r\n<p>We\u2019ve all heard the platitude \u201cwe\u2019re all in this together\u201d (many of us sending pandemic emails with this exact sentiment), but at Activate \u201823, this message felt tangible from start to finish.<\/p>\r\n<h4>2. Marketing innovation was front and center<\/h4>\r\n<p>As someone who splits her time between freelance marketing and fiction writing, I\u2019m simultaneously intrigued by and skeptical of AI technology, especially as it relates to the ethics around content creation.<\/p>\r\n<p>But the sessions dedicated to AI managed to open my perspective to the profound impact it will have on businesses, both now and in the future. In <a href=\"https:\/\/www.linkedin.com\/in\/denys-kapush\" target=\"_blank\" rel=\"noopener\">Denys Kapush\u2019s<\/a> presentation, \u201cHow to Include AI as Part of Your Marketing Team,\u201d he referenced jaw-dropping stats, including that the global market for AI in marketing is expected to grow by 578% by 2028, and more than 80% of businesses will adopt AI for online marketing use cases.<\/p>\r\n<p>AI is clearly here to stay, and all the speakers reiterated how this technology is allowing them to dramatically improve their efficiency, reduce costs, and increase revenue. And rather than resist the inevitable, keynote speaker <a href=\"https:\/\/www.linkedin.com\/in\/ukonwa-kuzi-orizu-ojo-10a651\" target=\"_blank\" rel=\"noopener\">Ukonwa Ojo<\/a> advised the audience to consider AI as a further bifurcation of marketing between automation and humanity. According to her, becoming an expert at either is critical, since average work will be less valuable over time.<\/p>\r\n<p>And speaking of valuable\u2026<\/p>\r\n<h4>3. The real value comes from connecting with others<\/h4>\r\n<p>I jotted down so many valuable statistics and insights in the sessions, but the biggest treasures I gained from Activate were, as the clich\u00e9 goes, the friends I made along the way.<\/p>\r\n<p>On the main day of the conference, I attended two roundtables: the women\u2019s empowerment lunch sponsored by <a href=\"https:\/\/www.shawscott.com\/\" target=\"_blank\" rel=\"noopener\">Shaw\/Scott<\/a> and moderated by <a href=\"https:\/\/www.linkedin.com\/in\/markitajack\/\" target=\"_blank\" rel=\"noopener\">Markita Jack<\/a>, Iterable\u2019s VP of Diversity, Equity, and Inclusion, and \u201cNavigating the Job Search Journey,\u201d hosted by <a href=\"https:\/\/www.linkedin.com\/in\/emily-sung\/\" target=\"_blank\" rel=\"noopener\">Emily Sung<\/a>, Sr. Manager of People Operations at <a href=\"https:\/\/www.glassdoor.com\/index.htm\" target=\"_blank\" rel=\"noopener\">Glassdoor<\/a>.<\/p>\r\n<p>Markita shared her lived experiences as a Black woman working previously in banking and urged roundtable participants to \u201ctake up space\u201d because everyone\u2019s voices deserve to be heard.<\/p>\r\n<p>I took that advice to heart in the next roundtable, where I offered my advice to job candidates as a former hiring manager. The result? Several attendees came up to me afterward to ask follow-up questions or add me to their network.<\/p>\r\n<p>It can be too easy to discount what you have to offer, either as a consumer brand or a human being, but these roundtables served as a wonderful reminder that if you speak up with the intent to help your community, the right people will listen.<\/p>\r\n<h4>4. The biggest \u201ca-ha\u201d moments came from the most unexpected places<\/h4>\r\n<p>I\u2019m already a fan of many Iterable customers, whether it\u2019s searching for a forever home on <a href=\"https:\/\/www.redfin.com\/\" target=\"_blank\" rel=\"noopener\">Redfin<\/a>, maintaining my to-do list in <a href=\"https:\/\/asana.com\/\" target=\"_blank\" rel=\"noopener\">Asana<\/a>, or reading the latest celebrity news in PEOPLE Magazine, a brand of <a href=\"https:\/\/www.dotdashmeredith.com\/\" target=\"_blank\" rel=\"noopener\">Dotdash Meredith<\/a>.<\/p>\r\n<p>But one of the most intriguing sessions was hosted by the marketing team at <a href=\"https:\/\/www.sandboxx.us\/\" target=\"_blank\" rel=\"noopener\">Sandboxx<\/a>, which connects loved ones to military recruits in basic training. How do Sandboxx customers communicate with service members who have limited use of their cell phones?<\/p>\r\n<p>The answer is through Sandboxx Letters, which provide a critical offline touchpoint to the company\u2019s user journey. Depending on whether a loved one\u2019s email or phone number is provided on the recruit\u2019s family address card, Sandboxx sends email or SMS messaging with updates on the recruit\u2019s military career.<\/p>\r\n<p>As marketers, we\u2019re always told to go cross-channel, but Sandboxx is testament to the tangible impact communication plays in our daily lives. As their team asserted, each user interaction is a touchpoint on a path leading to a conversion. Your company can be selling skincare or improving the morale of the military, and the mission is the same: bringing joy to your customers.<\/p>\r\n<h3>What I Plan to Activate Going Forward<\/h3>\r\n<p>There were so many great nuggets of information I wrote down while attending Activate \u201823, from viral TikTok sensation <a href=\"https:\/\/www.corporatenatalie.com\/\" target=\"_blank\" rel=\"noopener\">Corporate Natalie\u2019s<\/a> reminder that \u201cperfect is boring\u201d to Iterable\u2019s customer success team offering tips to get \u201cone-percent better\u201d with each message.<\/p>\r\n<p>But my favorite was Ukonwa\u2019s poignant truth: \u201cYou will never be the best in the world at something you hate.\u201d Life is offensively short, but it\u2019s also the longest thing we do, so we might as well craft our careers so we can focus on what we love most.<\/p>\r\n<p>I\u2019m already thinking of how I can carry the ethos of Activate into my work. I downloaded TikTok (thanks Corporate Natalie!), I\u2019m considering ways to improve my monthly newsletter, and I\u2019m brainstorming how to maximize my future book launches.<\/p>\r\n<p>Now if I can just get my hands on Iterable\u2019s brand-new <a href=\"https:\/\/iterable.com\/whats-new\" target=\"_blank\" rel=\"noopener\">Copy Assist<\/a>, that would be rad.<\/p>\r\n<p><em>Don't forget, all Activate sessions are on demand now. <a href=\"https:\/\/iterable.com\/activate\/summit\/\">Go watch<\/a>!<\/em><\/p>","post_title":"I Attended Activate \u201823\u2014Here are My 4 Takeaways","post_excerpt":"I\u2019m familiar with Activate since its founding as the company\u2019s flagship event. Here are 4 takeaways that made Activate \u201823 special.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"i-attended-activate-23-here-are-my-4-takeaways","to_ping":"","pinged":"","post_modified":"2023-05-02 08:59:28","post_modified_gmt":"2023-05-02 15:59:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=110443","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"May 02, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050223_Activate-Takeaways_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050223_Activate-Takeaways_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050223_Activate-Takeaways_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/05\/050223_Activate-Takeaways_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/i-attended-activate-23-here-are-my-4-takeaways\/"},{"ID":110316,"post_author":"79","post_date":"2023-04-27 10:06:03","post_date_gmt":"2023-04-27 17:06:03","post_content":"<p>Dotdash Meredith itself may not be a household name, but no other media company has brought so many leading titles under one roof. With 42 brands and counting, including PEOPLE Magazine, Better Homes and Gardens, Travel + Leisure, and Investopedia, Dotdash Meredith is America\u2019s largest digital and print publisher.<\/p>\r\n<p><a href=\"https:\/\/www.linkedin.com\/in\/brookenp\/\" target=\"_blank\" rel=\"noopener\">Brooke Phillips<\/a>, VP, Growth Marketing, Audience Relationships, at <a href=\"https:\/\/www.dotdashmeredith.com\/\" target=\"_blank\" rel=\"noopener\">Dotdash Meredith<\/a> knows just how big their audience really is. At Iterable\u2019s <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Activate Summit<\/a> this year, she shared that overall, Dotdash Meredith sends 2 billion emails per month across 200 newsletters and 40 million user profiles.<\/p>\r\n<p>So when your customer communications outgrow the legacy technology used to send them, where do you even start with platform migration?<\/p>\r\n<h3>It\u2019s You, Hi, You\u2019re the Problem, It\u2019s You<\/h3>\r\n<p>Brooke was crystal clear about the source of Dotdash Meredith\u2019s customer engagement issues: it was their previous email service provider (ESP). She explained the ESP was built on outdated technology, primarily cobbled together through large mergers and acquisitions.<\/p>\r\n<p>The lack of seamless integration caused the company\u2019s data to be out of sync, which led to frustrated employees who were responsible for managing the ESP. Contacting the vendor did nothing to assuage their frustration, as the partnership they had was dwindling and the level of support they received was described by Brooke as poor.<\/p>\r\n<p>With the problem explicitly defined and the team united to find a solution, Brooke and her colleagues set out to compare alternative platforms.<\/p>\r\n<h3>Thank You, Next<\/h3>\r\n<p>When evaluating leading customer engagement solutions, the Dotdash Meredith team was aligned on their core goals:<\/p>\r\n<ul>\r\n\t<li><strong>A quick platform<\/strong> that didn\u2019t take hours to send millions of messages<\/li>\r\n\t<li><strong>Modern import and export<\/strong> for data speed and flexibility<\/li>\r\n\t<li><strong>Personalized messaging<\/strong> that\u2019s easy for marketers to build on their own<\/li>\r\n\t<li><strong>A true partnership<\/strong> with high-quality customer success and technical support teams<\/li>\r\n<\/ul>\r\n<p>With such a large company, it can be challenging to meet the expectations of all internal stakeholders\u2014from senior management and finance to the consumer revenue and registration teams. But Dotdash Meredith\u2019s key objectives were shared by the most involved functions:<\/p>\r\n<ul>\r\n\t<li>Marketing prioritized <strong>ease of use<\/strong> and <strong>one-to-one personalization<\/strong><\/li>\r\n\t<li>Operations evaluated <strong>data structure<\/strong> and <strong>integration<\/strong><\/li>\r\n\t<li>Engineering tested for <strong>scalability<\/strong> and <strong>reliability<\/strong><\/li>\r\n<\/ul>\r\n<p>After piloting a sandbox environment in which Iterable sent 1 million messages in 12 minutes\u2014a feat that took over five hours for half the volume with the previous ESP\u2014Dotdash Meredith had found their winner.<\/p>\r\n<h3>Putting Iterable to Work, Work, Work, Work, Work<\/h3>\r\n<p>Not only did Iterable pass the sandbox speed test, but it also achieved the company\u2019s goals and objectives. Specifically, Brooke explained the factors that led her team to Iterable were the platform\u2019s features, functionality, and data efficiencies, as well as the high level of service and strategy provided by its customer service and technical support. The fact that Iterable offered cost-effective pricing was just icing on the customer engagement cake.<\/p>\r\n<p>After the pilot with Iterable, Dotdash Meredith was positioned to support growth through personalized customer experiences, but now the real work was about to begin. And did we mention they only had eight weeks to fully migrate?<\/p>\r\n<p>Once the contract was signed on Halloween, it was off to the races. Dotdash Meredith deployed a rigorous IP warming schedule to send 80 million emails within 40 days. The team coordinated timing for specific brand cadences and monitored their performance metrics after each send.<\/p>\r\n<p>Their dedication and attention to detail paid off. Iterable worked tirelessly over the holidays to ensure their first deployment was completed in December and up-to-speed at full volume in January. By the time February rolled around, Iterable was sending all Dotdash Meredith emails across 40 domains\u2014improving deliverability as a result!<\/p>\r\n<h3>Cue That Large-Scale Migration Victory Song<\/h3>\r\n<p>Dotdash Meredith had their eyes on the prize throughout the entire large-scale migration, owing their success to the organized effort they shared with Iterable\u2019s onboarding team, which joined their planning meetings, daily standups, weekly deliverability calls, and a shared Slack channel for real-time collaboration.<\/p>\r\n<p>Brooke\u2019s team also became platform experts in record time, with 22 members enrolled in Iterable Academy, completing 161 courses. Together they created hundreds of contact lists, automated customer journeys, email snippets, and more key elements for world-class campaigns.<\/p>\r\n<p>Now that such a large-scale migration is complete, Dotdash Meredith is excited to leverage Iterable for even bigger and better things.<\/p>\r\n<p><em>Don\u2019t forget, you can watch <a href=\"https:\/\/activate.iterable.com\/hub\/events\/6f25a22a-dbdf-40bf-b31f-0b1e4cc3425c\/sessions\/f9795ce7-5278-4272-b078-d5b0f981a75a?autoPlay=true\" target=\"_blank\" rel=\"noopener\">Brooke\u2019s full Activate session on-demand<\/a> now. And, to learn how to ensure a smooth transition for your company\u2019s communication strategy, grab a copy of Iterable\u2019s <a href=\"https:\/\/iterable.com\/whitepaper\/the-growth-marketing-platform-migration-guide\/\" target=\"_blank\" rel=\"noopener\">Growth Marketing Platform Migration Guide<\/a> or <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"How Dotdash Meredith Tackled a Large-Scale Migration to Iterable","post_excerpt":"When your customer communications outgrow the legacy technology used to send them, where do you even start with a large-scale migration?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-dotdash-meredith-tackled-a-large-scale-migration-to-iterable","to_ping":"","pinged":"","post_modified":"2023-04-27 10:06:03","post_modified_gmt":"2023-04-27 17:06:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=110316","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 27, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042723_Dotdash-Activate_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Dotdash Meredith large-scale migration to Iterable\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042723_Dotdash-Activate_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042723_Dotdash-Activate_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042723_Dotdash-Activate_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-dotdash-meredith-tackled-a-large-scale-migration-to-iterable\/"},{"ID":110137,"post_author":"79","post_date":"2023-04-25 09:56:32","post_date_gmt":"2023-04-25 16:56:32","post_content":"<p>We\u2019ve been pretty quiet about it, but in case you hadn\u2019t heard: last week was Activate Summit in San Francisco! Three days of marketing insights and relationship building. Much like any three-day event attended by hundreds of people in person and even more online, it can feel a bit like a whirlwind\u2014with a side of social hangover (to all our introverted friends, we see you).\u00a0<\/p>\r\n<p>So, to refresh your memory\u2014or trigger your FOMO reflex\u2014we\u2019ve compiled some of the best #activate23 takeaways from last week.<\/p>\r\n<h3>Activate Summit Takeaways<\/h3>\r\n<p>Keynotes are meant to inspire, inform, and energize. This year\u2019s batch of keynote speakers understood the assignment.\u00a0<\/p>\r\n<h4>Killer Keynotes<\/h4>\r\n<p>Kicking off Tuesday, Iterable\u2019s CEO and Founder Andrew Boni celebrated our <a href=\"https:\/\/iterable.com\/blog\/new-ai-powered-marketing-capabilities-next-gen-in-app-messaging\/\" target=\"_blank\" rel=\"noopener\">decade of delivering joy<\/a> before Iterable CMO Adriana Gil Miner was joined by a few of her Friends (\ud83d\udc4f\ud83d\udc4f\ud83d\udc4f\ud83d\udc4f)\u2014Strava CBO Zipporah Allen, GitLab CMO Ashley Kramer, and Vimeo CMO Lynn Girotto.\u00a0<\/p>\r\n<p>The group broke down the hype of AI and put it in practical terms for marketers how we can adapt to changing technologies for the betterment of the customer experience.\u00a0<\/p>\r\n<p><img class=\"alignnone size-full wp-image-110138\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Iterable-Conference-Chloe-Jackman-Photography-13-scaled.jpg\" alt=\"Adri and her &quot;friends&quot; at Activate '23\" width=\"2560\" height=\"1707\" \/><\/p>\r\n<p>On Wednesday, Founder and CEO of Zaia Ventures, and former Global CMO of Amazon Prime Video &amp; Studios, Ukonwa Ojo took the stage with Iterable CLO Sanam Saaber and left everyone in awe.\u00a0<\/p>\r\n<p><img class=\"alignnone size-full wp-image-110144\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/IMG_8886.jpg\" alt=\"Ukonwa Ojo on the Activate Stage\" width=\"961\" height=\"1457\" \/><\/p>\r\n<p>Ukonwa brought extensive career advice starting from her brief stint in finance all the way through her experience leading Amazon Prime Video &amp; Studios to its most successful period. From building a \u201cgo to hell money\u201d fund to advice on taking risks, Ukonwa\u2019s insight truly inspired the whole audience to change the way they view their career development and growth.\u00a0<\/p>\r\n<p>Adri Gil Miner, Iterable\u2019s CMO, summed up the keynote on <a href=\"https:\/\/www.linkedin.com\/posts\/agilminer_activate-activity-7054597888949059584-zoSD?utm_source=share&amp;utm_medium=member_desktop\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>: \u201cAn amazing wrap to <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable<\/a>\u2019s #Activate with the amazing and inspirational <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAYZFoBibCAZnU6FNBuKVR8zE3Qtu29aqI\" target=\"_blank\" rel=\"noopener\">Ukonwa Kuzi-Orizu Ojo<\/a> \u2014 real, amazing journey and some incredible advice that I am taking to heart. \u2018You can never be the best at something you don\u2019t love and build some see ya money so you can be bold and take risks\u2019\u201d<\/p>\r\n<p style=\"text-align: left;\"><img class=\"alignnone size-full wp-image-110223\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/screencapture-linkedin-posts-agilminer-activate-activity-7054597888949059584-zoSD-2023-04-25-12_26_55-edit-1.png\" alt=\"Sanam, Ukonwa, Jeff, and Adri\" width=\"1104\" height=\"822\" \/><\/p>\r\n<h4>Wonderful Workshops<\/h4>\r\n<p>Speaking of development, our workshops this year were bustling with activity. The advanced workshop, specifically, went to the next level this year. So exciting seeing all of the new advanced Iterable users finding new ways to make the most of the platform.\u00a0<\/p>\r\n<p><img class=\"alignnone size-full wp-image-110150\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Roundtables-scaled.jpeg\" alt=\"Roundtables at Activate '23\" width=\"1920\" height=\"2560\" \/><\/p>\r\n<h4>Sensational Sessions<\/h4>\r\n<p>Our session speakers brought the heat too.\u00a0<\/p>\r\n<p>As we posted on <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7054536677796556801\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>: <br \/>\r\n<br \/>\r\n\"Our Day 2 Speakers are on fire! \ud83d\udd25\ud83d\udd25\ud83d\udd25 Such amazing takeaways from the first few sessions and fireside chats. Here are a few of our favorites:<br \/>\r\n<br \/>\r\n\ud83d\udca1 Kimberly O'Dell from @<a href=\"https:\/\/www.linkedin.com\/company\/european-wax\/\" data-attribute-index=\"0\" data-entity-type=\"MINI_COMPANY\">EUROPEAN WAX<\/a>: Personalize customer experience by using handlebars and custom events to improve messaging and data processing.<br \/>\r\n<br \/>\r\n\ud83d\udca1 Mikko Westberg at\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/strava-inc.\/\" data-attribute-index=\"2\" data-entity-type=\"MINI_COMPANY\">Strava<\/a>: Improved onboarding by introducing zero-party data collection, resulting in an 8% increase in trial starts and improved 2-week retention rates.<br \/>\r\n<br \/>\r\n\ud83d\udca1 Corporate Natalie's fireside chat: Emphasized authenticity and storytelling in brand building.\"<\/p>\r\n<p><img class=\"alignnone size-full wp-image-110231\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/screencapture-linkedin-feed-update-urn-li-activity-7054536677796556801-2023-04-25-10_37_04-edit-1.png\" alt=\"Corporate Natalie and Mikko Westberg\" width=\"1104\" height=\"1090\" \/><\/p>\r\n<p>https:\/\/twitter.com\/Iterable\/status\/1648763485021515777?s=20<\/p>\r\n<p>https:\/\/twitter.com\/Iterable\/status\/1648755900507668480?s=20<\/p>\r\n<p>https:\/\/twitter.com\/Iterable\/status\/1648383437219176459?s=20<\/p>\r\n<p>Activate, above all else, is a place to learn and be inspired by your fellow marketers. This year\u2019s attendees were treated with takeaway-heavy sessions that were thought-provoking and actionable.<\/p>\r\n<p>Just outside the session rooms, though, more conversations were taking place.\u00a0<\/p>\r\n<h4>Riveting Roundtables<\/h4>\r\n<p>Our roundtables this year sparked active conversations that carried their way throughout the entire event. Special shoutout to our friends at Shaw\/Scott and Glassdoor for hosting roundtables on women\u2019s empowerment and networking.\u00a0<\/p>\r\n<p>Both topics were buzzing even beyond their tables.\u00a0<\/p>\r\n<p>We added on <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7054215281581199360\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>:<\/p>\r\n<p>\"Just wrapped up the Women's Empowerment Roundtable, sponsored by <a href=\"https:\/\/www.linkedin.com\/company\/shaw---scott\/\" data-attribute-index=\"0\" data-entity-type=\"MINI_COMPANY\">Shaw\/Scott<\/a>, and the Networking Roundtable, sponsored by\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/glassdoor\/\" data-attribute-index=\"2\" data-entity-type=\"MINI_COMPANY\">Glassdoor<\/a>, both of which made for incredibly inspiring events \ud83e\udd29.<br \/>\r\n<br \/>\r\n\ud83d\udde3\ufe0f Here's what people are saying about them:<br \/>\r\n<br \/>\r\n\"The roundtables have been a fantastic avenue to build connections and foster a sense of community with peers in my industry. The conversations have been so fun and lively!\"<br \/>\r\n<br \/>\r\n\"The job searching roundtable was packed with passionate, curious professionals who asked rapid fire questions from beginning to end. That\u2019s the kind of talent any business would be lucky to bring on board!\"<br \/>\r\n<br \/>\r\nThank you to everyone who participated and made it a success!\"<\/p>\r\n<p><img class=\"alignnone size-full wp-image-110237\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/screencapture-linkedin-feed-update-urn-li-activity-7054215281581199360-2023-04-25-11_44_08-edit-1.png\" alt=\"Roundtables are buzzing!\" width=\"1098\" height=\"1094\" \/><\/p>\r\n<p>As one attendee pointed out: <strong>\u201cThe job searching roundtable was packed with passionate, curious professionals who asked rapid fire questions from beginning to end. That\u2019s the kind of talent any business would be lucky to bring on board!\u201d<\/strong><\/p>\r\n<h4>Exciting Extras<\/h4>\r\n<p>Every once in a while though, we have a little fun, and the Iterator team stepped it up a notch this year.\u00a0<\/p>\r\n<p>Ken Rahn, Senior Enterprise Account Executive at Iterable, kicked off the whole show with an Iterable-themed rendition of Harry Styles\u2019 \u201cAs It Was.\u201d<\/p>\r\n<p><img class=\"alignnone size-full wp-image-110199\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Iterable-Conference-Chloe-Jackman-Photography.jpg\" alt=\"Ken singing on the activate stage\" width=\"8256\" height=\"5504\" \/><\/p>\r\n<p>And last, but certainly not least, Iterable\u2019s own CFO Will Johnson and Neil Smith, Vice President of Technical Support, took us back to the days of Nirvana, Blink-182, and more at the Activate after party.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-110170\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/ActivateSummit23_159.jpg\" alt=\"Will Johnson Shredding at the Activate After Party\" width=\"5760\" height=\"8640\" \/><\/p>\r\n<p>And while we didn\u2019t capture all of the fun memories\u2014probably for the best \ud83d\ude1c\u2014we did capture all the takeaways. <em>Visit the <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Activate website<\/a> to watch all of the great sessions on-demand.\u00a0<\/em><\/p>\r\n<p>And keep an eye out for any future Activate events in your area.\u00a0<\/p>","post_title":"Activate Summit 23: Recap and Takeaways","post_excerpt":"To refresh your memory\u2014or trigger your FOMO reflex\u2014we\u2019ve compiled some of the best activate takeaways from last week.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"activate-summit-23-recap-and-takeaways","to_ping":"","pinged":"","post_modified":"2023-04-25 09:56:32","post_modified_gmt":"2023-04-25 16:56:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=110137","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 25, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042523_Iterable-POV-Activate-Takeaways_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Activate Takeaways\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042523_Iterable-POV-Activate-Takeaways_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042523_Iterable-POV-Activate-Takeaways_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/042523_Iterable-POV-Activate-Takeaways_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/activate-summit-23-recap-and-takeaways\/"},{"ID":109838,"post_author":"79","post_date":"2023-04-18 09:51:13","post_date_gmt":"2023-04-18 16:51:13","post_content":"<p>When we started Iterable a little over 10 years ago, our goal was simple: to help companies unlock growth by transforming the way they communicate with their customers. Our vision was to build a platform that would empower modern marketers to create resonant and joyful experiences at scale, across every device and channel.<\/p>\r\n<p>It is hard to believe how quickly time has flown since we started back in 2013! But as I reflect on the journey we've taken to get here, I feel immense pride in what we have accomplished: over the past decade, we transformed customer communication and have helped over 1,000 of the world's most innovative brands build and scale personalized communications across email, mobile, social, and web channels.<\/p>\r\n<h3>Introducing the Next Generation of Iterable<\/h3>\r\n<p>While I am grateful for the last 10 years, I\u2019m even more excited about what lies ahead. We\u2019re now entering a new era in marketing\u2014personalization in the age of AI\u2014 and Iterable plans to be there, empowering next-gen marketers with the capabilities they need to deliver individualized, harmonized, and dynamic communications that deliver joy.<\/p>\r\n<h4>Augmenting Modern Marketers With Expanded AI Suite<\/h4>\r\n<p>In today\u2019s landscape, marketers are challenged to do more with less\u2014to drive greater impact and revenue with reduced time and resources. Building off the success of our <strong><a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">AI Suite<\/a><\/strong>, which catalyzes growth for marketers through explainability, simplification, and automation, we\u2019ve continued to expand our AI offerings with a few new additions.<\/p>\r\n<p>Our AI-powered <strong>Next Best<\/strong> Action feature automatically recommends audience segments, creates pre-populated copy, and quickly sets up the campaign. With the help of our generative-AI tool, <strong>Copy Assist<\/strong>, marketers can generate copy ideas and iterate messaging quickly, allowing marketers to create highly personalized messages faster than ever before!<\/p>\r\n<p>We are also excited to introduce our <strong>AI-Powered Frequency Optimization feature<\/strong>, which will help marketers optimize the number of messages sent to each individual user, eliminating message fatigue and reducing unsubscribe rates.<\/p>\r\n<blockquote>\r\n<p><em>\u201cAt Redfin, we face the challenge of keeping our millions of users engaged with our platform. Leveraging one of the tools in Iterable\u2019s AI Suite, Predictive Goals, we\u2019re able to deliver hyper-personalized experiences with ease and greater intelligence, driving results for our business and our clients. Predictive Goals has been an absolute game-changer for our team, maximizing our efficiencies and accelerating time to value. We\u2019ve seen the tangible benefits of AI on our business, and look forward to seeing the impact of Iterable\u2019s new AI innovations.\u201d <\/em><\/p>\r\n<p><em>- Lisa Tulloch, Email Marketing Channel Manager at Redfin<\/em><\/p>\r\n<\/blockquote>\r\n<h4>Delivering Harmonized and Personalized Experiences With Next Generation of In-App Messaging<\/h4>\r\n<p>Today's customers demand personalized and consistent interactions with brands across all devices and channels in real-time and at scale, and yet most brands are underutilizing their in-app experience. To help marketers meet these high customer expectations and this untapped opportunity, we\u2019ve launched a new generation of in-app messaging featuring <strong>Embedded Messages<\/strong>.<\/p>\r\n<p><strong>Embedded Messages<\/strong> offers marketers the ability to create customized, native messaging that engages users where they are, while also reducing friction, mitigating unsubscribes, and increasing customer engagement through real-time eligibility.<\/p>\r\n\r\n[caption id=\"attachment_109845\" align=\"alignnone\" width=\"2382\"]<img class=\"wp-image-109845 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2023-04-14-at-2.26.40-PM.png\" alt=\"Iterable embedded messages\" width=\"2382\" height=\"1786\" \/> <em>Deliver non-intrusive, in-line messaging in both apps and websites with Embedded Messages.<\/em>[\/caption]\r\n\r\n<p>And as part of our continued efforts to expand our channel offerings, I\u2019m also excited to share that we\u2019ve added <strong>Roku as an OTT<\/strong> channel, enabling marketers to build cohesive in-app messaging experiences across mobile, desktop, and Connected TV!<\/p>\r\n<h4>Build Faster Campaigns Your Way<\/h4>\r\n<p>Iterable is always about bringing joy to the dreamers, makers, and builders of customer experiences so in this release we made our UX more flexible and easier to use.<\/p>\r\n<ul>\r\n\t<li>Our new <strong>one-page campaign setup<\/strong> allows marketers to configure campaigns in any order they want, making it easy to design, visualize, and launch compelling customer journeys.<\/li>\r\n\t<li>With our redesigned <strong>Audience Selection Tools<\/strong>, marketers can target the right audience faster.<\/li>\r\n\t<li>With quick access to our <strong>Send Time Settings<\/strong>, marketers can deploy campaigns with the confidence that their messages will be delivered at precisely the right time in our new and improved UX.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_109894\" align=\"alignnone\" width=\"2200\"]<img class=\"size-full wp-image-109894\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Campaign-Modernization-Hero-Green.png\" alt=\"Iterable Campaign Modernization\" width=\"2200\" height=\"1200\" \/> <em>With the new one-page process and updated design, creating campaigns is more flexible and efficient than ever. <\/em>[\/caption]\r\n\r\n<h3>Celebrating Our Journey and Looking Forward to the Future<\/h3>\r\n<p>For any business, a 10-year anniversary is an incredible milestone\u2014a sign of resilience, momentum, and the notion that we're solving a massive pain point. And while this is certainly all true for our company, this 10-year anniversary is a sign of what the entire Iterable community\u2014our customers, partners, and team\u2014can achieve when working together!<\/p>\r\n<p>We\u2019ve come a long way since 2013, but we're still in the early chapters\u2014we have so much more to do! The innovations in this release are a signal of what\u2019s to come\u2014another decade of innovation, creativity, collaboration and joy. We have a bright future ahead of us!<\/p>\r\n<p><em>Want to learn more? Check out <a href=\"https:\/\/iterable.com\/whats-new\/\" target=\"_blank\" rel=\"noopener\">what's new<\/a>.<\/em><\/p>","post_title":"Delivering Joy With New AI-Powered Marketing Capabilities & Next-Gen In-App Messaging","post_excerpt":"We\u2019re entering a new era of personalization in the age of AI. Iterable empowers marketers with the capabilities they need to deliver joy.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"new-ai-powered-marketing-capabilities-next-gen-in-app-messaging","to_ping":"","pinged":"","post_modified":"2023-04-18 10:04:53","post_modified_gmt":"2023-04-18 17:04:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=109838","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 18, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/2023-Spring-Release_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"spring release AI\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/2023-Spring-Release_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/2023-Spring-Release_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/2023-Spring-Release_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/new-ai-powered-marketing-capabilities-next-gen-in-app-messaging\/"},{"ID":109240,"post_author":"97","post_date":"2023-04-17 13:43:03","post_date_gmt":"2023-04-17 20:43:03","post_content":"<p><span style=\"font-weight: 400;\">From day one, joy has been the driving force of our business; we connect people with products that bring them joy, and empower marketers with the capabilities to create joyful experiences for their customers. Over the last decade, we\u2019re proud to share that we've enabled over 1000 brands and businesses to deliver joy to millions of people around the world!\u00a0\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">To mark this milestone\u2014a Decade of Delivering Joy\u2014we wanted to celebrate some of our favorite customer success stories across the years. So we put together a special edition Customer Lookbook to showcase how a vast array of businesses have leveraged Iterable to solve major pain points, maximize their marketing investments, and build trust with <\/span><i><span style=\"font-weight: 400;\">their <\/span><\/i><span style=\"font-weight: 400;\">customers.\u00a0<\/span><\/p>","post_title":"Customer Lookbook: Celebrating a Decade of Delivering Joy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"decade-delivering-customer-joy","to_ping":"","pinged":"","post_modified":"2023-04-18 07:16:51","post_modified_gmt":"2023-04-18 14:16:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=109240","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"April 17, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Customer-LB_Promo_Assets_Resources-Pg-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/decade-delivering-customer-joy\/"},{"ID":109811,"post_author":"79","post_date":"2023-04-14 10:28:01","post_date_gmt":"2023-04-14 17:28:01","post_content":"<p>Each year brings new advancements, both in the technologies consumers use and in the laws and regulations imposed on those technologies to protect customer data. 2023, of course, is no exception.<\/p>\r\n<p>However, reporters well-versed in data privacy and security have noted a distinct and profound shift in recent years. While traditionally, privacy protections have been rooted in a <a href=\"https:\/\/www.reuters.com\/legal\/legalindustry\/us-data-privacy-laws-enter-new-era-2023-2023-01-12\/\" target=\"_blank\" rel=\"noopener\">\u201charms-prevention-based\u201d<\/a> approach, today, under the <a href=\"https:\/\/www.reuters.com\/legal\/legalindustry\/us-data-privacy-laws-enter-new-era-2023-2023-01-12\/\" target=\"_blank\" rel=\"noopener\">\u201crights-based\u201d<\/a> approach of the EU\u2019s General Data Protection Regulation (GDPR) and similar regulations, individuals have been empowered as the legal owners of their personal data.<\/p>\r\n<p>This shift to protect an individual\u2019s right to decide how their data can be used, and who has access to it, will only expand in the years to come.<\/p>\r\n<p>In this post, we\u2019ll summarize what consumer brands can expect from data privacy protections in 2023 and beyond, including:<\/p>\r\n<ul>\r\n\t<li>New privacy laws and regulations going into effect this year<\/li>\r\n\t<li>The legal trends we\u2019re seeing for mobile marketing channels<\/li>\r\n\t<li>The growing use of artificial intelligence (AI) and how the world is responding<\/li>\r\n\t<li>Quick takeaways on what these developments mean for your business<\/li>\r\n<\/ul>\r\n<p><em>This article is designed to be a brief overview of 2023 data privacy, security, and compliance updates. For Iterable\u2019s specific privacy and anti-spam policies, please visit our <a href=\"https:\/\/iterable.com\/trust\/\" target=\"_blank\" rel=\"noopener\">Trust Center<\/a>.<\/em><\/p>\r\n<h3>Protection at Home: Updates to U.S. Regulations<\/h3>\r\n<p>Five U.S. states have new statutes going live in 2023:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/cppa.ca.gov\/faq.html\" target=\"_blank\" rel=\"noopener\">The California Privacy Rights Act (CPRA)<\/a>, effective Jan. 1, 2023, amends the California Consumer Privacy Act (CCPA) by creating a new state agency and adding rights to rectification, restriction, and sensitive personally identifiable information (PII). These amendments will protect consumers\u2019 rights to correct inaccurate data and limit the use and disclosure of the PII collected about them.<\/li>\r\n\t<li><a href=\"https:\/\/leg.colorado.gov\/bills\/sb21-190\" target=\"_blank\" rel=\"noopener\">The Colorado Privacy Act (CPA)<\/a>, and <a href=\"https:\/\/portal.ct.gov\/AG\/Sections\/Privacy\/The-Connecticut-Data-Privacy-Act#:~:text=On%20May%2010%2C%202022%2C%20Governor,a%20comprehensive%20consumer%20privacy%20law.\" target=\"_blank\" rel=\"noopener\">The Connecticut Data Privacy Act (CTDPA)<\/a>, both effective July 1, 2023, require controllers to conduct data protection assessments for each of their high-risk processing activities. The controllers these acts apply to include commercial businesses that are intentionally targeted to state residents and that either (1) control or process personal data of at least 100,000 consumers annually or (2) derive revenue from the sale of personal data of at least 25,000 consumers.<\/li>\r\n\t<li><a href=\"https:\/\/pro.bloomberglaw.com\/brief\/what-is-the-vcdpa\/#:~:text=The%20VCDPA%20gives%20consumers%20the,targeted%20advertising%20and%20sales%20purposes.\" target=\"_blank\" rel=\"noopener\">The Virginia Consumer Data Protection Act (VCDPA)<\/a>, effective Jan. 1, 2023, provides similar protections as other states but was amended in April 2022 to include a \u201cright-to-delete\u201d exception for businesses that obtained personal data from a source other than the consumer.<\/li>\r\n\t<li><a href=\"https:\/\/iapp.org\/news\/a\/utah-becomes-fourth-state-to-enact-comprehensive-consumer-privacy-legislation\/\" target=\"_blank\" rel=\"noopener\">The Utah Consumer Privacy Act (UCPA)<\/a>, effective Dec. 31, 2023, has a much narrower scope than other state statutes and favors businesses in its approach to consumer privacy. Controllers subject to the UCPA are not required to conduct risk assessments, recognize universal opt-out signals or grant Utah consumers the right to correct data inaccuracies.<\/li>\r\n<\/ul>\r\n<p><strong>Quick takeaway<\/strong>: With more states enacting consumer privacy protections, we expect the rest to follow suit, sooner or later. U.S. businesses should take a proactive approach to data privacy by aligning their processes to statutes that require the most transparency on behalf of customers.<\/p>\r\n<h3>Protection Abroad: Global Regulation at a Glance<\/h3>\r\n<p>A host of new privacy laws are expected around the world, so while this list is not exhaustive, these are the ones making major headlines:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/iapp.org\/news\/a\/2023-canada-private-sector-privacy-law-reform-keeping-track-of-moving-parts\/\" target=\"_blank\" rel=\"noopener\">Canada\u2019s Digital Charter Implementation Act<\/a>, Bill C-27, expected to become federal law in 2023, creates an enforcement regime and recommends penalties reaching the higher of $10 million CAD or 3 percent of an organization\u2019s previous year's gross global revenue.<\/li>\r\n\t<li><a href=\"https:\/\/iapp.org\/news\/a\/india-proposes-digital-personal-data-protection-act-2022\/\" target=\"_blank\" rel=\"noopener\">India\u2019s Digital Personal Data Protection Bill<\/a> proposes data processors, called data fiduciaries, to obtain consumer consent and provide notice and purpose of data collection. It establishes a board to oversee compliance and impose penalties of up to 5 billion rupees.<\/li>\r\n\t<li><a href=\"https:\/\/www.whitehouse.gov\/briefing-room\/statements-releases\/2022\/10\/07\/fact-sheet-president-biden-signs-executive-order-to-implement-the-european-union-u-s-data-privacy-framework\/\" target=\"_blank\" rel=\"noopener\">The EU-US Data Privacy Framework<\/a> was signed via executive order by President Biden in October 2022 to provide a mechanism for the transfer of data across EU and U.S. borders. A determination is expected by the European Commission this year, and if approved, will become effective immediately.<\/li>\r\n<\/ul>\r\n<p><strong>Quick takeaway<\/strong>: Data moves much more freely than physical products, but its safety is just as important. These new global regulations often come with strict penalties, so it behooves brands to consult appropriate legal counsel regardless of where they\u2019re headquartered.<\/p>\r\n<h3>Protection in Your Pocket: Mobile Data Privacy<\/h3>\r\n<p>While brands take a wait-and-see approach to the potential <a href=\"https:\/\/digiday.com\/marketing\/when-it-comes-to-tiktok-some-marketers-proceed-with-caution\/\" target=\"_blank\" rel=\"noopener\">U.S. ban of TikTok<\/a>, the battle of Big Tech continues as Google and Apple drive the final nails into the coffin of third-party cookies:<\/p>\r\n<ul>\r\n\t<li>Google\u2019s <a href=\"https:\/\/blog.google\/products\/android\/the-privacy-sandbox-beta-is-coming-to-android\/\" target=\"_blank\" rel=\"noopener\">Privacy Sandbox Beta<\/a> is coming to Android early this year, which will provide new APIs that don\u2019t use identifiers that track consumer activity across apps and websites. Users can see the topics Android has estimated they\u2019re interested in and block any that aren\u2019t relevant to them.<\/li>\r\n\t<li>In addition to kneecapping its competition with AppTrackingTransparency (ATT), <a href=\"https:\/\/digiday.com\/media\/apple-is-building-a-demand-side-platform\/\" target=\"_blank\" rel=\"noopener\">Apple is rumored to be building a demand-side platform (DSP)<\/a>. This would further its advertising business and close off Apple\u2019s products and services within its own ecosystem.<\/li>\r\n<\/ul>\r\n<p><strong>Quick takeaway<\/strong>: These technological advancements don\u2019t necessarily mean that consumers\u2019 data is better protected, but it will mean that walled gardens are getting exponentially steeper. To reach their audiences more effectively, brands will need to invest in personalization efforts using <a href=\"https:\/\/iterable.com\/blog\/zero-party-data-strategies-for-2023\/\" target=\"_blank\" rel=\"noopener\">zero-party data<\/a>.<\/p>\r\n<h3>Privacy Moving Forward: Regulatory Response to AI<\/h3>\r\n<p>With the meteoric rise of AI chatbots\u2014like OpenAI\u2019s <a href=\"https:\/\/www.nytimes.com\/2022\/12\/05\/technology\/chatgpt-ai-twitter.html\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a>\u2014comes more legal and regulatory scrutiny of AI technologies. Here are the most significant developments from around the world:<\/p>\r\n<ul>\r\n\t<li><strong>United States<\/strong>: While no federal legislation exists, the Biden Administration introduced the <a href=\"https:\/\/www.weforum.org\/agenda\/2022\/10\/understanding-the-ai-bill-of-rights-protection\/\" target=\"_blank\" rel=\"noopener\">AI Bill of Rights<\/a> in October, which contains five principles around building safe and effective systems, protecting against algorithmic discrimination, safeguarding data privacy, informing the public via notice and explanation, and providing alternative options. Additionally, <a href=\"https:\/\/www.progressivepolicy.org\/blogs\/an-overview-and-of-global-ai-regulation-and-whats-next\/\" target=\"_blank\" rel=\"noopener\">15 U.S. states<\/a> and localities have proposed legislation concerning AI. New York City\u2019s law to prevent AI employment bias became effective in January.<\/li>\r\n\t<li><strong>European Union<\/strong>: In 2021, the EU introduced the <a href=\"https:\/\/www.weforum.org\/agenda\/2023\/03\/the-european-union-s-ai-act-explained\/\" target=\"_blank\" rel=\"noopener\">Artificial Intelligence Act (AIA)<\/a>, which defines four levels of risk an AI technology could pose to a person\u2019s health, safety, or fundamental rights: minimal (like spam filters), limited (like chatbots), high (like autonomous vehicles), and unacceptable (like government social scoring). The higher the risk level of an AI technology, the more rigorous it will be regulated by the AIA.<\/li>\r\n\t<li><strong>China<\/strong>: In 2017, the Chinese government established a goal to become the <a href=\"https:\/\/www.china-briefing.com\/news\/ai-in-china-regulatory-updates-investment-opportunities-and-challenges\/\" target=\"_blank\" rel=\"noopener\">world\u2019s primary AI innovation center by 2030<\/a>, with the core AI industry generating 1 trillion RMB, or approx. $154 billion annually. The country currently regulates how private companies use online algorithms for consumer marketing, and as of Jan. 10, 2023, prohibits the use of <a href=\"https:\/\/arstechnica.com\/information-technology\/2022\/12\/china-bans-ai-generated-media-without-watermarks\/\" target=\"_blank\" rel=\"noopener\">AI-generated media<\/a> without clear identifiers, such as watermarks.<\/li>\r\n<\/ul>\r\n<p><strong>Quick takeaway<\/strong>: Legal and ethical concerns about AI tech exist in every corner of the globe, and time will tell how regulatory response will evolve. AI can be a powerful tool to develop smarter personalization strategies, but brands should seek solutions that provide a transparent, glass-box experience.<\/p>\r\n<h3>Looking Ahead\u00a0<\/h3>\r\n<p>Regardless of what comes to pass in 2023, both your company and your customers deserve to know how AI-driven marketing technologies are deriving deeper insights and powering predictions.<\/p>\r\n<p>If you\u2019re looking to unpack AI beyond the hype, join Iterable\u2019s executive team and CMOs from Strava, Gitlab, and Vimeo at <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Activate<\/a>, both in-person in San Francisco and virtual next week. We\u2019ll discuss what the next generation of the industry will hold for marketing teams and how to use AI to elevate our customer engagement game.<\/p>\r\n<p><em>Excited about the next generation of AI technology? To learn more, register for Iterable\u2019s <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Activate Summit<\/a> and <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> of our <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">AI Optimization Suite<\/a> today.<\/em><\/p>","post_title":"A Look at Consumer Data Privacy Protections in 2023","post_excerpt":"In this post, we\u2019ll summarize what consumer brands can expect from data privacy protections in 2023 and beyond.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"a-look-at-consumer-data-privacy-protections-in-2023","to_ping":"","pinged":"","post_modified":"2023-04-14 10:28:01","post_modified_gmt":"2023-04-14 17:28:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=109811","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 14, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041323_Consumer-Data-Privacy_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Data privacy\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041323_Consumer-Data-Privacy_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041323_Consumer-Data-Privacy_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041323_Consumer-Data-Privacy_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/a-look-at-consumer-data-privacy-protections-in-2023\/"},{"ID":109471,"post_author":"79","post_date":"2023-04-11 12:57:22","post_date_gmt":"2023-04-11 19:57:22","post_content":"<p>Less than one week from today we\u2019ll be kicking off <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">Activate Summit 23<\/a>. From April 17-19, we\u2019ll have two and a half days of events, content, networking, conversations, and some fun that bring thousands of people together to make something they all love better: marketing.<\/p>\r\n<p>In particular, Activate Summit is about making the customer experience better. And in the modern age of marketing with high customer expectations and increasingly personalized experiences, two of the best ways to improve your marketing are through AI tools and cross-channel experiences.<\/p>\r\n<p>So, as you look through our <a href=\"https:\/\/iterable.com\/activate\/summit\/#schedule-2023\" target=\"_blank\" rel=\"noopener\">stacked agenda<\/a>\u2014seriously, we\u2019re so honored to showcase the speakers in this year\u2019s agenda\u2014we thought it might be helpful to give you a sense of what you can expect to learn about these important technologies and the strategic ways you can use them.<\/p>\r\n<h3>AI and Cross-Channel Sessions at Activate Summit<\/h3>\r\n<h4>Mind Meets Technology: Next Wave of AI and the Science Behind Motivation<\/h4>\r\n<p>Activate Summit is a hybrid event with a free virtual option for those unable to make it to San Francisco. As a special treat, we\u2019re kicking the first day of sessions (April 18th) off with a virtual-only session hosted by Europe\u2019s most booked female innovation forecaster, Shivvy Jervis.<\/p>\r\n<p>In a time when AI is still nascent enough that we\u2019re unsure how to meld technology with the human, Shivvy is going to bring findings from her renowned innovation lab to discuss exactly how human-centered AI and advancements in human psychology come together to elevate our marketing. No better way to get your ideas flowing from the start!<\/p>\r\n<h4>Unpacking AI Beyond the Hype<\/h4>\r\n<p>Shortly after Shivvy takes the virtual stage, the first in-person session featuring Iterable CEO and Co-founder, Andrew Boni and special guests from Vimeo, Strava, and GitLab keeps the energy high.<\/p>\r\n<p>Continuing the theme of bringing the technology and human together, Andrew will kick this session off highlighting the advancements made by marketers to get us to this point while Iterable Sr. VP of Product Management, Bela Stepanova closes the opening keynote with a look into where the Iterable platform is going to make AI and cross-channel marketing easier for marketers around the world.<\/p>\r\n<p>In the middle, Iterable CMO Adriana Gil Miner will be hosting a CMO panel highlighting how leading brands are adopting these new technologies and developing strategies around them.\u00a0<\/p>\r\n<p>Who better to cut through the hype than four marketing leaders?<\/p>\r\n<h4>Iterable Product Showcase<\/h4>\r\n<p>For those of you that have been to Activate before, welcome back. We missed you.<\/p>\r\n<p>But also, you know better than most that the Product Showcase is the session to go to if you\u2019re curious about technological advancements. Here, the Iterable Product team takes the stage to give a never-before-seen glimpse into the newest features available to Iterable customers.<\/p>\r\n<p><em>Hint: there\u2019s a reason it\u2019s in this blog post and we\u2019re <strong>very<\/strong> excited about it.<\/em><\/p>\r\n<h4>Mastering Iterable\u2019s AI Optimization Suite<\/h4>\r\n<p>The last year has seen a veritable cornucopia of AI features added to the Iterable platform. You can read about them <a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">here<\/a>, but wouldn\u2019t you rather hear about them straight from the source? With visuals? And the chance to ask us a question directly?<\/p>\r\n<p>That\u2019s what this session is for.<\/p>\r\n<h4>Maximizing Customer Engagement: The Power of Multiple Messaging Channels in Marketing<\/h4>\r\n<p>It\u2019s not all AI all the time though! Our incredible friends at <a href=\"https:\/\/www.sandboxx.us\/\" target=\"_blank\" rel=\"noopener\">Sandboxx<\/a> are taking the stage to walk you through their journey towards cross-channel marketing excellence. From their challenge, to their strategic approach, all the way through how they created a cross-channel experience in Iterable, this session has it all for cross-channel, beginners, intermediates, and experts.<\/p>\r\n<h4>How to Include AI as Part of Your Marketing Team<\/h4>\r\n<p>Last in this blog, closing out the conference, but certainly at the top of the list in our hearts, Denys Kapush from Columbia Business School is joining the Activate speaker family to talk about the different ways he\u2019s seen marketing teams begin using AI.<\/p>\r\n<p>Working across industries, business sizes, and geographies, Denys has seen a variety of ways AI has been brought into marketing and is ready to share the secrets with you.<\/p>\r\n<h3>An Agenda Built for CYOA<\/h3>\r\n<p>We\u2019ve built Activate Summit to make the content a sort of choose your own adventure experience. AI and cross-channel are prevalent\u2014heck, these aren\u2019t even all of the sessions that cover those topics\u2014but we also cover data activation, zero- and first-party data, agile marketing, recession-proof marketing, winback campaigns, and migrations.<\/p>\r\n<p>It\u2019s all there and it\u2019s all happening April 17-19 at Activate Summit. Whether you\u2019re able to be in person in SF to say hi, or watching online, we can\u2019t wait for you to hear from these amazing speakers.<\/p>\r\n<p><em>Seats are filling up quickly, so if you can make it to San Francisco, we\u2019d love to see you! <a href=\"https:\/\/activate.iterable.com\/event\/6f25a22a-dbdf-40bf-b31f-0b1e4cc3425c\/regProcessStep1?rp=f484e0cd-5055-40f9-99aa-a8885a180d84\" target=\"_blank\" rel=\"noopener\">Register here<\/a>. If your home office is more your style, that\u2019s ok too. Virtual registration is <a href=\"https:\/\/activate.iterable.com\/event\/6f25a22a-dbdf-40bf-b31f-0b1e4cc3425c\/regProcessStep1:03c62dba-2f2a-4f82-9b7a-bc6e31c69898?rp=eae7b1aa-5839-4354-9d0b-f9c76bb13966\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/em><\/p>","post_title":"AI and Cross-Channel Marketing at Activate Summit '23","post_excerpt":"With high customer expectations, two of the best ways to improve your marketing are through AI tools and cross-channel experiences.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ai-and-cross-channel-marketing-at-activate-summit-23","to_ping":"","pinged":"","post_modified":"2023-04-11 12:57:22","post_modified_gmt":"2023-04-11 19:57:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=109471","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 11, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041123_AI-at-Activate_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"AI at Activate\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041123_AI-at-Activate_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041123_AI-at-Activate_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/041123_AI-at-Activate_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ai-and-cross-channel-marketing-at-activate-summit-23\/"},{"ID":109105,"post_author":"79","post_date":"2023-04-04 06:49:48","post_date_gmt":"2023-04-04 13:49:48","post_content":"<p>Accurately measuring and tracking the costs associated with engineering research and development (R&amp;D) projects can be challenging for companies due to the complexity of engineering work, the time-sensitive nature of the process, and the need for cross-team collaboration. These factors make it difficult to allocate costs to specific projects, accurately determine potential benefits, and comply with accounting standards and regulations.<\/p>\r\n<p>Thanks to the time-saving benefits and increased accuracy of our automated cost tracking process, my boss has given me a new and exciting challenge: partner with our finance team to create a pain-free process for our engineering team. The aim is to make the process of capitalizing Iterable's software R&amp;D costs as seamless and effortless as possible for our hard working engineers.<\/p>\r\n<p><a href=\"https:\/\/dart.deloitte.com\/USDART\/home\/publications\/deloitte\/accounting-spotlight\/agile-software-development\" target=\"_blank\" rel=\"noopener\">Software R&amp;D cost capitalization<\/a>\u2014a.k.a. \u201ccost cap\u201d\u2014is the accounting practice of treating software R&amp;D costs as investments rather than expenses, allowing SaaS companies to take advantage of expenses incurred during software development as an asset, with significant financial benefits. Accurate software R&amp;D cost capitalization is crucial for SaaS companies to showcase the value of their R&amp;D investments, maintain competitiveness, and promote innovation.<\/p>\r\n<p>In this blog post, I\u2019ll cover the traditional manual process of cost capitalization, the updates that have been made, and some helpful tips and techniques to implement an automated process that will save time and effort.<\/p>\r\n<h3>The Old Way: Manual Procedures and Constraints<\/h3>\r\n<p>The old, manual R&amp;D cost capitalization process had its fair share of challenges, which is why we decided to switch to a more automated approach. In the previous process, the engineering manager manually owned the cost cap project through one spreadsheet, updating their engineers' time spent on each cost cap project quarterly.<\/p>\r\n<p>However, this manual process came with several challenges that restricted our ability to make informed decisions about R&amp;D investments.<\/p>\r\n<ul>\r\n\t<li><strong>Manual and error-prone process:<\/strong> Manual data entry into Excel spreadsheets results in a lack of visibility into cross-team effects and numbers based on best guesses.<\/li>\r\n\t<li><strong>Limited scalability:<\/strong> As the organization grows, the process becomes increasingly inefficient and unscalable due to the significant time required for engineers to update their data, leading to limited reporting frequency.<\/li>\r\n\t<li><strong>Lack of visibility into ROI:<\/strong> Without clear visibility into cross-team results, it's challenging to determine the return on engineering investments and understand how new features or products impact the entire organization.<\/li>\r\n\t<li><strong>Potential for inaccurate cost cap reports:<\/strong> The reliance on best-guessing numbers for each project can result in errors that may harm the financial health of the organization.<\/li>\r\n\t<li><strong>Time-consuming:<\/strong> Engineering managers spend numerous hours updating data that could be better spent on more strategic tasks such as analyzing data to make informed investment decisions.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_109106\" align=\"alignnone\" width=\"1119\"]<img class=\"size-full wp-image-109106\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/Example-manual-cost-cap-spreadsheet.png\" alt=\"Example manual cost-capitalization spreadsheet\" width=\"1119\" height=\"594\" \/> <em>Example manual cost-cap spreadsheet.<\/em>[\/caption]\r\n\r\n<h3>The New Way: Revolutionizing Cost Management in 7 Easy Steps<\/h3>\r\n<p>To address the limitations of the old process, we're thrilled to introduce the new and improved seven-step R&amp;D cost capitalization process! By automating this process, we've addressed the limitations of the old system.<\/p>\r\n<h4>Step 1: Define the Goal<\/h4>\r\n<p>Defining the goal is the critical first step in software R&amp;D cost capitalization. <strong>Our overarching company goal is to create a more efficient and effective way to manage costs.<\/strong><\/p>\r\n<p>As the operations manager, I've seen the struggles of our engineers, engineering managers, and finance team firsthand. That's why I'm personally committed to making their lives easier by streamlining our software R&amp;D cost capitalization process.<\/p>\r\n<h4>Step 2: Determine the Frequency<\/h4>\r\n<p>Determining the frequency of software R&amp;D cost capitalization is crucial to ensure that your company's financial statements accurately reflect your R&amp;D investments. It's important to strike a balance between the frequency of the process and the time and resources required to perform it.<\/p>\r\n<p>At Iterable, we've decided to perform software R&amp;D cost capitalization <strong>on a monthly basis<\/strong> to maintain an accurate and up-to-date record of our investments.<\/p>\r\n<h4>Step 3: Define the Scope<\/h4>\r\n<p>To manage expenses and account for R&amp;D activities accurately, Iterable establishes a clear definition of R&amp;D and capitalizable expenses.<\/p>\r\n<p><strong>Capitalizable Activities in the Application Development Stage:<\/strong><\/p>\r\n<ul>\r\n\t<li>Internal labor costs (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Full-time_equivalent\" target=\"_blank\" rel=\"noopener\">full-time equivalent<\/a> and contractors) for time spent on design, coding, and testing software that is probable of resulting in additional functionality.<br \/>\r\n<ul>\r\n\t<li>Payroll and payroll-related costs (e.g., costs of employee benefits or stock-based compensation) for employees who are directly associated with and who devote time to software development<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>External direct cost of materials and services consumed in developing or obtaining internal-use software.<br \/>\r\n<ul>\r\n\t<li>Example, fees to write program code or purchase third party software. (Tracked by vendor invoices)<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><strong>Non-Capitalizable Activities (Opex):<\/strong><\/p>\r\n<ul>\r\n\t<li>Architecture, planning, meetings and process development<\/li>\r\n\t<li>Support, maintenance, bug fixes and data movement<\/li>\r\n\t<li>Conversion and training<\/li>\r\n\t<li>Internal tools that help us deliver our services more effectively<\/li>\r\n\t<li>UI Adjustment<\/li>\r\n\t<li>Overhead costs including general and administrative<\/li>\r\n\t<li>Expanding user access for existing feature<\/li>\r\n<\/ul>\r\n<h4>Step 4: Identify and Track R&amp;D Projects<\/h4>\r\n<p>The fourth step in implementing the R&amp;D cost capitalization process is to identify the most critical engineering initiatives that drive revenue growth and customer satisfaction. Prioritize these initiatives based on their impact and the resources required to deliver them.<\/p>\r\n<p>As part of the project selection process, we\u2018ve incorporated a brief for each of the proposed projects. The aim is to enable the finance and engineering teams to make more informed decisions regarding which projects should be capitalized prior to their initiation. The brief includes:<\/p>\r\n<ul>\r\n\t<li><strong>Concept Doc<\/strong>: This detailed document outlines the project's purpose, ARR, use case, as well as any changes or new features that will be introduced.<\/li>\r\n\t<li><strong>Type of Work<\/strong>: A dropdown list is provided to define the type of work involved, including product development, maintenance, scalability, security, etc.<\/li>\r\n\t<li><strong>Scope<\/strong>: The size of the project is defined.<\/li>\r\n\t<li><strong>Number of Engineers Involved<\/strong>: This specifies the number of engineers that will be involved in the project.<\/li>\r\n\t<li><strong>Dependency<\/strong>: Any dependencies on other projects or initiatives are identified<\/li>\r\n<\/ul>\r\n<h4>Step 5: Assign Costs to R&amp;D Project<\/h4>\r\n<p>To make the cost cap process more efficient and accurate, we decided to use a software called <a href=\"https:\/\/jellyfish.co\/\" target=\"_blank\" rel=\"noopener\">Jellyfish<\/a> to help us automate this whole process. Jellyfish connects with Jira and Github to automatically collect engineering allowances.<\/p>\r\n<p>We pre-select the cost cap projects every quarter after finalizing the roadmap, and Jellyfish creates a report that we use to track the engineering costs. This report provides real-time visibility into the status of each cost cap project, making it easy to track cross-team effects.<\/p>\r\n<h4>Step 6: Record and Report R&amp;D Expenses<\/h4>\r\n<p>Jellyfish creates a daily report that consists of several tabs, including Summary-Output, Deliverable-Output, Issues-Output, and Person-Output. The report's data is refreshed daily, providing accurate and up-to-date information.<\/p>\r\n<p>Once the report is generated, our Finance team uses the data to create an Iterable version of the report and maintain the data. By doing so, we can ensure that the report is consistently updated with the latest information, enabling our team to make informed decisions based on accurate data.<\/p>\r\n<h4>Step 7: Validation<\/h4>\r\n<p>Validation is crucial to identify potential issues before the end of the month, make necessary changes, and improve our confidence level for the upcoming audit. To achieve this, we send capitalizable projects to the engineering manager at the beginning of each month, who validates the time spent by each engineer. This process ensures that our records are accurate, and expenses are accounted for appropriately.<br \/>\r\nBenefits of the New Cost Cap Process<\/p>\r\n<p>Implementing this new R&amp;D cost capitalization process with the implementation of Jellyfish has had several benefits for our company:<\/p>\r\n<ul>\r\n\t<li><strong>Saved Time<\/strong>: Automating the process of tracking R&amp;D project costs saved us significant amounts of time compared to manual tracking. Two hours turned into five minutes!) Git and Jira can capture data on project activities and expenses automatically, reducing the need for manual data entry and analysis.:<\/li>\r\n\t<li><strong>Improved Accuracy:<\/strong> Automating the process of tracking R&amp;D project costs improves accuracy, as it reduces the risk of human error. This can provide more reliable data for financial reporting and decision-making.<\/li>\r\n\t<li><strong>Better Insights<\/strong>: By analyzing Git and Jira data on R&amp;D project costs, we can gain valuable insights into our R&amp;D activities. For example, the leadership team can identify patterns in spending, assess the effectiveness of different projects and teams, and identify areas where they can improve their R&amp;D processes.<\/li>\r\n<\/ul>\r\n<p>Overall, automating the process of capitalizing R&amp;D project costs using Git and Jira data can provide significant benefits for companies looking to improve their financial reporting, accountability, and decision-making processes.<\/p>","post_title":"7 Steps to Streamline the Software R&D Cost Capitalization Process","post_excerpt":"Here are 7 steps to update your software cost capitalization process plus some helpful tips and techniques to save time and effort.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"7-steps-to-streamline-the-software-rd-cost-capitalization-process","to_ping":"","pinged":"","post_modified":"2023-04-04 06:49:48","post_modified_gmt":"2023-04-04 13:49:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=109105","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"April 04, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/040423_Cost-Capitalization_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Cost Capitalization\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/040423_Cost-Capitalization_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/040423_Cost-Capitalization_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/04\/040423_Cost-Capitalization_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/7-steps-to-streamline-the-software-rd-cost-capitalization-process\/"},{"ID":109058,"post_author":"79","post_date":"2023-03-31 12:35:39","post_date_gmt":"2023-03-31 19:35:39","post_content":"<p>Times are changing. The economic climate isn\u2019t what it used to be. Sure, it\u2019ll bounce back, but with these ebbs and flows, brands need to be flexible and adapt to their environments. To help your brand succeed now and in the future, we\u2019ve compiled a whitepaper full of tips and tricks to make your marketing recession-proof.<\/p>\r\n<p>This whitepaper features four steps for recession-proof marketing:<\/p>\r\n<ol>\r\n\t<li><strong>Consolidating your martech stack.<\/strong> Sure, you have to spend money to make money, but that doesn\u2019t mean you have to buy every tool under the sun.<\/li>\r\n\t<li><strong>Streamlining cross-channel communications.<\/strong> Your marketing channels are invaluable and will only appreciate in value once they are streamlined.<\/li>\r\n\t<li><strong>Activating zero-and first-party data.<\/strong> Zero- and first-party data is crucial for creating personalized experiences and, in the long-run, loyalty. Brands need to create methods for continuously collecting and activating customer data.<\/li>\r\n\t<li><strong>Automating and experimenting.<\/strong> To combat wasting valuable time (after all, time is money), your brand should focus on automating and experimentation to improve efficiency.<\/li>\r\n<\/ol>\r\n<p>For a little sneak peek of this whitepaper, we\u2019re going to dive into the first step, which focuses on tech consolidation.<\/p>\r\n<p><em><strong>To get all of our recession-proof marketing tips, be sure to <a href=\"https:\/\/iterable.com\/whitepaper\/the-essential-guide-to-making-your-marketing-recession-proof\/\" target=\"_blank\" rel=\"noopener\">download the full whitepaper<\/a>.<\/strong><\/em><\/p>\r\n<h3>Consolidate Your Martech Stack<\/h3>\r\n<p>The average enterprise uses <a href=\"https:\/\/www.progress.com\/blogs\/10-data-stats-your-martech-stack#:~:text=According%20to%20chiefmartec.com%2C%20the,technology%2C%20or%20martech%2C%20tools.\" target=\"_blank\" rel=\"noopener\">upwards of 120 marketing tools<\/a>. That\u2019s a lot.<\/p>\r\n<p>Many of these tools are legacy platforms that are limited in capabilities, difficult to use, time-consuming to use, and don\u2019t integrate well with others. Oh, and they\u2019re often expensive. Over time, teams tend to continue identifying needs as they scale, but the speed of growth overwhelms the ability to sit there and sift through the literal <a href=\"https:\/\/napoleoncat.com\/blog\/marketing-automation-statistics\/\" target=\"_blank\" rel=\"noopener\">thousands<\/a> of tools that might help.<\/p>\r\n<p>By the end, we\u2019re often left with a jumbled stack of technologies that require a significant amount of time to manage\u2014from working with different partner ecosystems down to the simple fact that you have to log in to all of them!<\/p>\r\n<p>To consolidate and integrate your stack into something more manageable, you need somewhere to start.<\/p>\r\n<h4>Consolidation for Tech Stack Optimization<\/h4>\r\n<p>When beginning to consolidate your tech stack, it\u2019s important to first determine where you\u2019re spending your money (and time) and if those resources are going to the right things.<\/p>\r\n<p>You can\u2019t make much progress without first identifying your toolset as it stands. But that\u2019s not where the process ends. Here\u2019s what we recommend:<\/p>\r\n<ol>\r\n\t<li><strong>Identify what tools you\u2019re using<\/strong><\/li>\r\n\t<li><strong>Determine what you actually need<\/strong><\/li>\r\n\t<li><strong>Trim the fat<\/strong><\/li>\r\n<\/ol>\r\n<p>In particular, you can bring orchestration (campaign design and execution), targeting (centralizing data for segmentation), and insights (your analytics) into one platform. These pieces can often be spread across a half dozen platforms at least, but that doesn\u2019t need to be the case.<\/p>\r\n<p>The difficulty for campaign execution and overall team efficiency comes when working with limited solution platforms (eg. a different platform each for orchestration, targeting, and insights). It\u2019s more cost efficient and easier to manage when moving everything to one platform for cross-channel campaign orchestration, targeted segmentation, and the analytics to identify strengths and weaknesses.<\/p>\r\n<p>Modern customer communication platforms like Iterable bring all of this into one tool so you can consolidate your stack for easier, more efficient execution.<\/p>\r\n<h3>Why Buy the Cow\u2026<\/h3>\r\n<p>Okay, okay. We can\u2019t give away all of our secrets here\u2014that\u2019s what the whitepaper is for. Believe it or not, in the whitepaper we dive even further into tech consolidation plus we share extensive tips for cross-channel communications, zero- and first-party data, and automation and experimentation.<\/p>\r\n<p>Not only that, we include customer success stories for each step so you can see how these tips have been applied in real-life scenarios. The brands featured include Georgia Aquarium, Joybird, Secret Escapes, and more.<\/p>\r\n<p><strong><em>What are you waiting for? <a href=\"https:\/\/iterable.com\/whitepaper\/the-essential-guide-to-making-your-marketing-recession-proof\/\" target=\"_blank\" rel=\"noopener\">Download the whitepaper today<\/a> to get all of your recession-proof marketing tips.<\/em><\/strong><\/p>","post_title":"The Essential Guide to Making Your Marketing Recession-Proof","post_excerpt":"This is just a little preview! Be sure to download the full whitepaper to get all the tips and tricks for recession-proof marketing. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-essential-guide-to-making-your-marketing-recession-proof","to_ping":"","pinged":"","post_modified":"2023-03-31 12:35:39","post_modified_gmt":"2023-03-31 19:35:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=109058","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 31, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Recession-proof marketing\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-essential-guide-to-making-your-marketing-recession-proof\/"},{"ID":108956,"post_author":"79","post_date":"2023-03-29 10:32:42","post_date_gmt":"2023-03-29 17:32:42","post_content":"<p>Activate is Iterable\u2019s baby\u2014our pride and joy. With Activate Summit around the corner, we\u2019re feeling nostalgic. We\u2019ve been hosting Activate for the past five years and in those five years the conference has evolved drastically. From the content covered to the branding, Activate Summit has come a long way.<\/p>\r\n<p>To give you a sense of everything we\u2019ve accomplished over the years, here are just a few of our favorite moments:<\/p>\r\n<ul>\r\n\t<li>Keynotes from Disney, Netflix, and comedian Nicole Byer<\/li>\r\n\t<li>Sessions from NBC, SeatGeek, Strava, Ritual, Stitcher, and Evernote<\/li>\r\n\t<li>A unique virtual conference on Activate Island<\/li>\r\n\t<li>Taking Activate global with trips to London and recorded sessions from across the globe<\/li>\r\n<\/ul>\r\n<p>But again, this is just a handful of everything we\u2019ve offered at Activate over the years. To convey this entire evolution visually, we\u2019ve compiled the below infographic. So take a walk down memory lane as you scroll through the Activates of yore.<\/p>\r\n<p><em>Oh, and don\u2019t forget to join us at Activate Summit this year to become a part of history. If you\u2019re not already registered, <a href=\"https:\/\/iterable.com\/activate\/summit\/\" target=\"_blank\" rel=\"noopener\">get to it<\/a>!\u00a0<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Activate-History_Infographic.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-108958\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Activate-History_Infographic-1.png\" alt=\"History of Activate\" width=\"1500\" height=\"13000\" \/><\/a><\/p>","post_title":"The History of Activate [Infographic]","post_excerpt":" From the content to the branding, Activate Summit has come a long way. Here's a \"History of Activate\" infographic to show the evolution. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-history-of-activate-infographic","to_ping":"","pinged":"","post_modified":"2023-03-29 11:33:55","post_modified_gmt":"2023-03-29 18:33:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=108956","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 29, 2023","terms":[{"term_id":6915,"name":"Infographic","slug":"infographic","term_group":0,"term_taxonomy_id":6915,"taxonomy":"resource_type","description":"","parent":1696,"count":6,"filter":"raw","term_order":"0"},{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["infographic","blog-post"],"term_names":["Infographic","Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Activate-History_Promo_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Activate-History_Promo_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Activate-History_Promo_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Activate-History_Promo_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-history-of-activate-infographic\/"},{"ID":108903,"post_author":"79","post_date":"2023-03-28 13:05:49","post_date_gmt":"2023-03-28 20:05:49","post_content":"<p>The first quarter of 2023 is ending, but for most mobile marketers, the work of upleveling their campaigns has only just begun. By now you\u2019ve likely determined the <a href=\"https:\/\/iterable.com\/blog\/classic-and-advanced-mobile-marketing-metrics-to-prioritize\/\" target=\"_blank\" rel=\"noopener\">mobile marketing metrics<\/a> you\u2019re prioritizing this year and are in full execution mode to achieve your brand\u2019s goals.<\/p>\r\n<p>In our last post, we provided an introduction to B2C text messaging and explained the <a href=\"https:\/\/iterable.com\/blog\/what-is-the-difference-between-sms-and-mms\/\" target=\"_blank\" rel=\"noopener\">differences between SMS and MMS<\/a>. Now that you\u2019re up to speed on these channels and <a href=\"https:\/\/iterable.com\/blog\/mobile-trends-2023\/\" target=\"_blank\" rel=\"noopener\">the latest mobile trends<\/a>, let\u2019s dive deeper into MMS strategy.<\/p>\r\n<p>We\u2019ll cover key strategic aspects, such as how to:<\/p>\r\n<ul>\r\n\t<li>Find the right use cases for SMS and MMS for your business<\/li>\r\n\t<li>Leverage an SMS and MMS strategy at each stage of the marketing funnel<\/li>\r\n\t<li>Identify what kinds of multimedia to send via MMS and when<\/li>\r\n<\/ul>\r\n<p>Let\u2019s jump in.<\/p>\r\n<h3>Use Cases for SMS and MMS<\/h3>\r\n<p>Whether you\u2019re using simpler, text-based SMS (short message service) or interactive MMS (multimedia messaging service), you\u2019ll need to decide both why and how you\u2019re communicating with your customers via these channels.<\/p>\r\n<p>In last year\u2019s Activate session, \u201c<a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/deep-dive-into-cross-channel-sms\/\" target=\"_blank\" rel=\"noopener\">How to Confidently Leverage SMS as a Marketing Channel<\/a>,\u201d our friends at Telnyx revealed the four major I\u2019s of text message marketing:<\/p>\r\n<ol>\r\n\t<li><strong>Immediate:<\/strong> Sent with urgency and received as an opportunity<\/li>\r\n\t<li><strong>Informative<\/strong> : Valuable and wanted information<\/li>\r\n\t<li><strong>Intimate: <\/strong>Interact in a meaningful way to show you know your customers<\/li>\r\n\t<li><strong>Individual: <\/strong>Personalized and customized engagements that grow loyalty<\/li>\r\n<\/ol>\r\n<p>This is a great framework to justify your brand\u2019s presence in your customers\u2019 text messages and make sure your campaigns are received with smiles instead of eye rolls. So before you hit send on any SMS or MMS, ask yourself if it embodies at least one of the four I\u2019s to start.<\/p>\r\n<p>But before we walk through campaigns by funnel stage, let\u2019s revisit MMS.<\/p>\r\n<h3>MMS: Types of Multimedia Magic<\/h3>\r\n<p>As the acronym implies, the tangible benefit of MMS campaigns is the ability to send rich multimedia. But with all the options at your disposal, how do you know what to send when?<\/p>\r\n<p>Here are some general guidelines that can steer you in the right direction with MMS:<\/p>\r\n<h4>Rich Text<\/h4>\r\n<p>Unlike SMS, which is limited to only 160 characters, with MMS you can send up to 1,600 characters, including a bold subject line of up to 64 characters.<\/p>\r\n<p>Use that formatting to your advantage by using attention-grabbing headlines for timely announcements and promotions. For transactional messages, you also have the space to send detailed order confirmations so customers know exactly what to expect.<\/p>\r\n<h4>Images<\/h4>\r\n<p>You can send either a single image (PNG, JPEG, and GIF files) or a slideshow of multiple images, so the easiest application of this media type is to feature your sale items based on customer preferences and shopping history, as well as jog their memory of products left in their abandoned carts. This is also useful for transactional deliveries of tickets, QR codes, or event invitations.<\/p>\r\n<h4>Audio<\/h4>\r\n<p>Audio is an intimate and underutilized file type, so tread lightly. Media and entertainment companies can send clips of their latest podcast episodes or music releases, and brands can benefit from spicing up their promotions with cheerful sound. Just make sure you obtained licensed use of any copyrighted audio for commercial purposes.<\/p>\r\n<h4>Video<\/h4>\r\n<p>With the ability to send up to 30 seconds of video, MMS is a great channel to share onboarding walkthroughs, new product releases, store and venue tours, and more. They\u2019re valuable at every funnel stage, from activating new subscribers to your products and services, nurturing potential buyers with intriguing content, and celebrating your VIPs with exclusive sneak peeks.<\/p>\r\n<p>Regardless of the type of multimedia you use, MMS messages may be up to 1MB in size, but we recommend keeping the limit of your MMS messages to 900kb, so you have enough data space for <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/211970843-SMS-Overview-#can-i-send-videos-or-other-file-types-in-my-messages\" target=\"_blank\" rel=\"noopener\">messaging encoding<\/a>. This ensures your campaigns are delivered successfully.<\/p>\r\n<h3>SMS and MMS Strategies Across the Marketing Funnel<\/h3>\r\n<h4>Top-of-Funnel<\/h4>\r\n<p>Some marketers refer to the top of the funnel as \u201cAwareness\u201d or \u201cActivation,\u201d but, regardless of the name, its purpose is to build a relationship with consumers that will ultimately drive them to conversion\u2014whether that\u2019s becoming a paid subscriber or making their first purchase.<\/p>\r\n<p>Once consumers have shared their phone numbers and given consent to be communicated via text, you\u2019re already in an advantageous position. But don\u2019t lean too far over your skis quite yet.<\/p>\r\n<p>Start by establishing your brand presence with SMS\u2014which is a more economical option to communicate with pre-conversion consumers. Transactional messaging, such as two-factor authentication (2FA) and password resets, is a great place to start because people are used to receiving these messages, they\u2019re inherently immediate, and they\u2019re easily automated so the lift is lighter on your team.<\/p>\r\n<p>Once that connection is solidified, you can deploy more enticing SMS marketing campaigns to create a greater sense of urgency and drive conversions.<\/p>\r\n<p>These can include:<\/p>\r\n<ul>\r\n\t<li>New product launches<\/li>\r\n\t<li>Flash sales<\/li>\r\n\t<li>Limited-time promotions<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_108904\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-108904\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/File-101.jpg\" alt=\"Resy SMS transactional message\" width=\"1125\" height=\"555\" \/> <em>Reservation app, Resy, uses SMS to send transactional reservation confirmations and reminders. <\/em>[\/caption]\r\n\r\n<h4>Middle-of-Funnel<\/h4>\r\n<p>Now we\u2019re cooking! The middle of the funnel, otherwise called \u201cEvaluation,\u201d \u201cConsideration,\u201d or \u201cNurture,\u201d is the stage when consumers are aware of your brand, are regularly interacting with it, and are actively considering a purchase.<\/p>\r\n<p>Now\u2019s the time to make a more substantial investment into an MMS strategy. The richer, more interactive content of MMS can be that extra oomph you need to overcome any remaining hesitation and seal the deal.<\/p>\r\n<p>Here are just a few ideas to send powerful MMS campaigns that meet all the major I\u2019s:<\/p>\r\n<ul>\r\n\t<li>Outfit of the day (OOTD) suggestions based on local weather<\/li>\r\n\t<li>Invitations to events at their nearest store<\/li>\r\n\t<li>Promotions based on their browsing behavior<\/li>\r\n\t<li>Abandonment reminders with images of what\u2019s in their cart<\/li>\r\n<\/ul>\r\n<h4>Bottom-of-Funnel<\/h4>\r\n<p>At the bottom of the funnel, often referred to as \u201cConversion,\u201d \u201cReactivation,\u201d or \u201cLoyalty,\u201d consumers have finally become paying customers. But you can\u2019t rest on your laurels now, as strengthening that relationship is of the utmost importance.<\/p>\r\n<p>This funnel stage will require a mix of SMS and MMS campaigns to experiment with more personalized messaging and keep engagement fresh.<\/p>\r\n<p>Here\u2019s a shortlist of campaigns you can incorporate into your strategy:<\/p>\r\n<ul>\r\n\t<li>Transactional order, shipping, and delivery confirmations<\/li>\r\n\t<li>Exclusive promo codes and coupons for loyalty members<\/li>\r\n\t<li>NPS surveys and requests for feedback<\/li>\r\n\t<li>Milestone messages to celebrate birthdays and anniversaries<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_108922\" align=\"alignnone\" width=\"684\"]<img class=\"wp-image-108922 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-28-at-2.29.33-PM.png\" alt=\"United Airlines MMS Strategy\" width=\"684\" height=\"838\" \/> <em>United Airlines sends personalized travel-related notifications to inform travelers pre-flight.<\/em>[\/caption]\r\n\r\n<h3>Successful SMS and MMS Strategy With Iterable and Telynx<\/h3>\r\n<p>We\u2019ve already discussed the importance of sending SMS and MMS messaging that is immediate, informative, intimate, and individual, but we recommend one final \u201cI\u201d\u2014interoperability.<\/p>\r\n<p>Mobile messaging has a history of living in a silo\u2014separate from other marketing channels. We want to help brands break down those silos and optimize their SMS and MMS strategy to deliver the richest, most cost-effective experience.<\/p>\r\n<p><em>Iterable\u2019s partnership with Telnyx allows Iterable customers to benefit from Telnyx\u2019s status as a licensed carrier and its multi-cloud IP network to deliver fast, reliable connectivity to over 200 countries. <a href=\"https:\/\/telnyx.com\/resources\/telnyx-iterable-partnership\" target=\"_blank\" rel=\"noopener\">Learn more about our partnership<\/a> and reach out to <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"How to Optimize Your SMS and MMS Strategy at Every Funnel Stage","post_excerpt":"We provided an introduction to text messaging and explained the differences between SMS and MMS. Now, let\u2019s dive deeper into MMS strategy.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-optimize-your-sms-and-mms-strategy","to_ping":"","pinged":"","post_modified":"2023-04-26 09:03:45","post_modified_gmt":"2023-04-26 16:03:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=108903","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 28, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032823_MMS-Strategies_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"MMS strategy\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032823_MMS-Strategies_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032823_MMS-Strategies_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032823_MMS-Strategies_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-to-optimize-your-sms-and-mms-strategy\/"},{"ID":108725,"post_author":"103","post_date":"2023-03-22 16:55:54","post_date_gmt":"2023-03-22 23:55:54","post_content":"<p><br \/>\r\nYou don\u2019t have to be an economic expert to feel apprehensive about market forces. Perhaps you\u2019re feeling the impact of inflation, the cost of groceries, or even the layoffs in the news. In times like these, it\u2019s possible your own marketing team is suffering from workforce reductions, budget cuts, and other cost-cutting measures. Instead of panicking, giving up, or doing the same ol\u2019, same ol\u2019, let\u2019s learn how your team can weather economic storms, and come out of a recession better than ever.<\/p>\r\n<p><strong>In this guide, learn how to make your marketing recession-proof with:<\/strong><\/p>\r\n<ul>\r\n\t<li>Iterable\u2019s four-step game plan<\/li>\r\n\t<li>Immediate actions you can put in place today<\/li>\r\n\t<li>Longer-term goals to optimize your marketing tech stack<\/li>\r\n\t<li>Examples of success stories from other leading brands<\/li>\r\n<\/ul>\r\n<p>While times may be tough, by learning how to take your customer communications to the next level, you can achieve dramatic business growth and fortify your brand for years and years to come.<\/p>","post_title":"The Essential Guide to Making Your Marketing Recession-Proof","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-essential-guide-to-making-your-marketing-recession-proof","to_ping":"","pinged":"","post_modified":"2023-04-04 10:43:47","post_modified_gmt":"2023-04-04 17:43:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=108725","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"March 22, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession-Guide_Promo-Assets_Resource-Thumbnail-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/the-essential-guide-to-making-your-marketing-recession-proof\/"},{"ID":108560,"post_author":"79","post_date":"2023-03-22 14:38:03","post_date_gmt":"2023-03-22 21:38:03","post_content":"<p>Push notifications are <a href=\"https:\/\/m-2-t.com\/push-notifications-how-78-of-companies-engage-their-customers\/\" target=\"_blank\" rel=\"noopener\">gaining momentum<\/a>, and it doesn\u2019t look like they\u2019re slowing down. They\u2019re an incredibly effective way to garner customer engagement\u2014mobile app push notifications can <a href=\"https:\/\/www.invespcro.com\/blog\/push-notifications\/\" target=\"_blank\" rel=\"noopener\">boost app engagement up to 88%<\/a>\u2014and are an <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">integral part<\/a> of any cross-channel marketing strategy.\u00a0<\/p>\r\n<p>What\u2019s interesting, however, is that while the average smartphone user receives <a href=\"https:\/\/www.businessofapps.com\/marketplace\/push-notifications\/research\/push-notifications-statistics\/\" target=\"_blank\" rel=\"noopener\">46 push notifications a day<\/a>, there isn\u2019t a good repository of push notification examples available to easily browse. So, we\u2019ve combined the power of the Iterable team to gather exemplary push notifications for our fellow marketers out there. Take a look at how other brands are doing push notification marketing and get ready to be inspired.\u00a0<\/p>\r\n<h3>Abandoned Cart<\/h3>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/abandoned-browse-vs-abandoned-cart-whats-the-difference\/\" target=\"_blank\" rel=\"noopener\">Abandoned cart<\/a> messages are a powerful way to convert customers who have left items behind. When users have opted-in to receive push notifications from a mobile app, push notifications can be employed to serve the same purpose as a traditional abandoned cart email.<\/p>\r\n<h4>ASOS<\/h4>\r\n\r\n[caption id=\"attachment_108698\" align=\"alignnone\" width=\"1080\"]<img class=\"wp-image-108698 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032223_Example-images_Asos.png\" alt=\"ASOS Abandoned Cart push\" width=\"1080\" height=\"1620\" \/> <em>Clothing brand <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a> reminded app users of the items they saved, hoping to lead them to purchase.<\/em>[\/caption]\r\n\r\n<h3>Curated Content<\/h3>\r\n<p>Creating timely, curated in-app content is also a great opportunity to engage customers through a push notification. What\u2019s more, these push notifications include <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/mobile-marketing-sms\/what-is-deep-linking\/\" target=\"_blank\" rel=\"noopener\">deep links<\/a>, which provide a seamless customer experience by sending users directly to the content mentioned in the notifications.<\/p>\r\n<h4>Drizly<\/h4>\r\n\r\n[caption id=\"attachment_108704\" align=\"alignnone\" width=\"1080\"]<img class=\"wp-image-108704 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032223_Example-images_Drizly.png\" alt=\"Drizly curated content push\" width=\"1080\" height=\"1920\" \/> <em><a href=\"https:\/\/drizly.com\/\" target=\"_blank\" rel=\"noopener\">Drizly<\/a>, the liquor delivery brand, created a women-owned product page and deep linked their push notification to it during Women\u2019s History Month.<\/em>[\/caption]\r\n\r\n<h4>Amazon Prime Video<\/h4>\r\n\r\n[caption id=\"attachment_108676\" align=\"alignnone\" width=\"1122\"]<img class=\"wp-image-108676 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-22-at-5.18.02-PM.png\" alt=\"Amazon curated content for Black History Month\" width=\"1122\" height=\"1378\" \/> <em><a href=\"https:\/\/www.amazon.com\/Prime-Video\/\" target=\"_blank\" rel=\"noopener\">Amazon<\/a> curated a list of programs about Black culture and by Black creators during Black History Month.<\/em>[\/caption]\r\n\r\n<h3>Re-Engagement<\/h3>\r\n<p>Re-engagement push notifications are effective because they\u2019re a direct line to your mobile app. There are certain types of mobile apps that rely on re-engagement campaigns\u2014one of those being gaming apps. We\u2019ve talked about <a href=\"https:\/\/iterable.com\/blog\/score-big-with-these-mobile-gaming-user-retention-tips\/\" target=\"_blank\" rel=\"noopener\">mobile gaming retention<\/a> and push notification marketing is one way to keep app users in the loop.\u00a0\u00a0<\/p>\r\n<h4>Words With Friends<\/h4>\r\n\r\n[caption id=\"attachment_108591\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-108591\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/File-63-1.jpg\" alt=\"Words With Friend Re-Engagement push\" width=\"1125\" height=\"302\" \/> <em>Popular mobile game, <a href=\"https:\/\/wordswithfriends.com\/\" target=\"_blank\" rel=\"noopener\">Words With Friends<\/a>, uses urgency and social proof to try and get users to re-engage with their app via push notifications.<\/em>[\/caption]\r\n\r\n<h4>Duolingo<\/h4>\r\n\r\n[caption id=\"attachment_108597\" align=\"alignnone\" width=\"1170\"]<img class=\"size-full wp-image-108597\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Image-from-iOS-14.jpg\" alt=\"Duolingo \" width=\"1170\" height=\"280\" \/> <em>Language learning app, <a href=\"https:\/\/www.duolingo.com\/\" target=\"_blank\" rel=\"noopener\">Duolingo<\/a>, aims to re-engage users with short lessons, specific to each individual\u2019s selected languages.<\/em>[\/caption]\r\n\r\n<h3>Transactional<\/h3>\r\n<p>Push notification marketing can also serve the purpose of sending transactional messages. With food delivery apps, for example, when an order is placed, updates on that order are crucial for customer satisfaction. Sending multiple transactional push notifications during an active order isn\u2019t viewed as annoying, it\u2019s helpful.<\/p>\r\n<h4>DoorDash\u00a0<\/h4>\r\n\r\n[caption id=\"attachment_108657\" align=\"alignnone\" width=\"694\"]<img class=\"wp-image-108657 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-22-at-5.11.36-PM.png\" alt=\"DoorDash informational push\" width=\"694\" height=\"1100\" \/> <em><a href=\"https:\/\/www.doordash.com\/\" target=\"_blank\" rel=\"noopener\">DoorDash<\/a> updates users on the status of their order with multiple push notifications.<\/em>[\/caption]\r\n\r\n<h3>Promotional<\/h3>\r\n<p>We can\u2019t overlook the importance of promotional push notification marketing either. For retail brands, the goal is to get app users to buy their products. One way to do that is to offer discounts or special deals for those shopping within the app. With deep linking, users can be directed to a deal within the app versus having to search online.<\/p>\r\n<h4>Ulta Beauty<\/h4>\r\n\r\n[caption id=\"attachment_108710\" align=\"alignnone\" width=\"1080\"]<img class=\"wp-image-108710 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032223_Example-images_Ulta.png\" alt=\"Ulta Beauty promotional push notification marketing\" width=\"1080\" height=\"1220\" \/> <em><a href=\"https:\/\/www.ulta.com\/\" target=\"_blank\" rel=\"noopener\">Ulta Beauty<\/a> offered an app-only deal and featured a product photo in the push notification details.<\/em>[\/caption]\r\n\r\n<h4>Beauty Bay<\/h4>\r\n\r\n[caption id=\"attachment_108651\" align=\"alignnone\" width=\"1114\"]<img class=\"wp-image-108651 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-22-at-5.10.20-PM.png\" alt=\"Beauty Bay promotional push notification\" width=\"1114\" height=\"604\" \/> <em><a href=\"https:\/\/www.beautybay.com\/\" target=\"_blank\" rel=\"noopener\">Beauty Bay<\/a> uses push notifications to offer a coupon code and a reminder of the discount tiers.<\/em>[\/caption]\r\n\r\n<h4>ASOS, House of Fraser<\/h4>\r\n\r\n[caption id=\"attachment_108669\" align=\"alignnone\" width=\"1684\"]<img class=\"wp-image-108669 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-22-at-5.14.12-PM.png\" alt=\"Retail brands promotional push notifications\" width=\"1684\" height=\"1322\" \/> <em>Clothing brands <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a> and <a href=\"https:\/\/www.houseoffraser.co.uk\/\" target=\"_blank\" rel=\"noopener\">House of Fraser<\/a> send promotional push notifications to advertise products and sales.<\/em>[\/caption]\r\n\r\n<h3>Informational<\/h3>\r\n<p>Push notifications are also an excellent channel for sharing information, especially timely information. Everyone is glued to their phones these days, so being able to reach users wherever they are is helpful for sharing important information. Think about news headlines\u2014we\u2019ve all gasped when a shocking push notification hits our home screens.\u00a0<\/p>\r\n<h4>Wired<\/h4>\r\n\r\n[caption id=\"attachment_108633\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-108633\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/IMG_2901.jpg\" alt=\"Apple News - Wired\" width=\"1125\" height=\"441\" \/> <em>Apple News shares <a href=\"https:\/\/www.wired.com\/\" target=\"_blank\" rel=\"noopener\">Wired<\/a> magazine's updates midday. This update is particularly relevant with ChatGPT top-of-mind.<\/em>[\/caption]\r\n\r\n<h4>CNN<\/h4>\r\n\r\n[caption id=\"attachment_108639\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-108639\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/IMG_2902.jpg\" alt=\"Apple News - CNN\" width=\"1125\" height=\"519\" \/> <em>Apple News shares updates from <a href=\"https:\/\/www.cnn.com\/\" target=\"_blank\" rel=\"noopener\">CNN<\/a> as well. With the CNN app installed, users would get notifications directly from CNN.<\/em>[\/caption]\r\n\r\n<h4>ESPN<\/h4>\r\n\r\n[caption id=\"attachment_108645\" align=\"alignnone\" width=\"1170\"]<img class=\"size-full wp-image-108645\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Image-from-iOS-15.jpg\" alt=\"ESPN push notification marketing\" width=\"1170\" height=\"632\" \/> <em><a href=\"https:\/\/www.espn.com\/\" target=\"_blank\" rel=\"noopener\">ESPN<\/a> shares sport-related news via push notification marketing.<\/em>[\/caption]\r\n\r\n<h3>More Push Notification Marketing Examples to Come<\/h3>\r\n<p>What\u2019s important to remember is that users have to opt in to receive push notifications. This means that as a brand, you\u2019ll have to strike a balance between providing value and being a nuisance. With too many notifications you run the risk of users opting out, but with too few your brand may be forgotten.\u00a0<\/p>\r\n<p>If you\u2019re not sure what works best for your users, don\u2019t be afraid to test. Try out some options, see what works, and run with the top performer. <a href=\"https:\/\/iterable.com\/customers\/obrio\/\" target=\"_blank\" rel=\"noopener\">OBRIO's astrology app, Nebula,<\/a>\u00a0was able to use A\/B testing to figure out which subscription offer push notifications were most impactful.<\/p>\r\n<p>There are endless possibilities with push notifications and brands are starting to get more creative. We\u2019ll continue to collect examples so our library of push notification marketing examples will only continue to grow.\u00a0<\/p>\r\n<p><em>Have you received push notifications you think are noteworthy? Share them on LinkedIn and tag @Iterable.\u00a0<\/em><\/p>","post_title":"A Collection of Push Notification Marketing Examples","post_excerpt":"Take a look at these examples of how other brands are doing push notification marketing and get ready to be inspired.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"push-notification-marketing-examples","to_ping":"","pinged":"","post_modified":"2023-04-26 13:52:17","post_modified_gmt":"2023-04-26 20:52:17","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=108560","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 22, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032223_Push-Notification-Examples_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"push notification marketing\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032223_Push-Notification-Examples_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032223_Push-Notification-Examples_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/032223_Push-Notification-Examples_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/push-notification-marketing-examples\/"},{"ID":108540,"post_author":"113","post_date":"2023-03-22 13:51:36","post_date_gmt":"2023-03-22 20:51:36","post_content":"<p><span style=\"font-weight: 400;\">When it comes to standing apart from your competition, it\u2019s all about getting your messages in front of consumers in the most engaging ways possible.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A comprehensive mobile marketing strategy, that complements all your channels, enables you to stay ahead of the curve\u2014and keep customers coming back for more.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this guide, we\u2019ll dive deep into how to gain a competitive advantage by putting joy at the center of your cross-channel strategy, while paying attention to the most popular mobile channels.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">In this guide, you\u2019ll learn:\u00a0<\/span><\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More about Welcome, Loyalty, Abandonment, and Re-engagement campaigns\u00a0<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From brand names about how they built their mobile marketing strategy\u00a0<\/span><\/li>\r\n\t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why joyful experiences are what build brand loyalty\u00a0<\/span><\/li>\r\n<\/ul>","post_title":"From Welcome to Winback: A Mobile Marketing Lookbook of Lifecycle Campaigns","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"from-welcome-to-winback-a-mobile-marketing-lookbook-of-lifecycle-campaigns","to_ping":"","pinged":"","post_modified":"2023-03-22 15:46:58","post_modified_gmt":"2023-03-22 22:46:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=108540","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"March 22, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Mobile_LB_Promo-Assets_Resource-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/from-welcome-to-winback-a-mobile-marketing-lookbook-of-lifecycle-campaigns\/"},{"ID":108487,"post_author":"103","post_date":"2023-03-22 06:14:23","post_date_gmt":"2023-03-22 13:14:23","post_content":"<p><span style=\"font-weight: 400;\">We\u2019re all feeling the challenges brought on by the current economic climate, including budget cuts, workforce reductions, and decreased consumer spending. To adapt to these challenges, we must learn to do more with less when it comes to our marketing efforts.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">You\u2019ve come to the right place! We\u2019ve got you covered with this checklist. It will give you all you need to get started on implementing tactics <\/span><i><span style=\"font-weight: 400;\">today<\/span><\/i><span style=\"font-weight: 400;\"> to optimize your marketing strategies and techstack, so you\u2019re better prepared for the challenges ahead.<\/span><\/p>","post_title":"Your Checklist for Recession-Proof Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"your-checklist-for-recession-proof-marketing","to_ping":"","pinged":"","post_modified":"2023-03-22 06:14:23","post_modified_gmt":"2023-03-22 13:14:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=108487","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"March 22, 2023","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/PROMOS_Recession-Guide-Checklist_Resources-Pg-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/your-checklist-for-recession-proof-marketing\/"},{"ID":108313,"post_author":"79","post_date":"2023-03-16 14:03:59","post_date_gmt":"2023-03-16 21:03:59","post_content":"<p>We\u2019re all very accustomed to brands asking for our email addresses in exchange for 10% off when we first visit their website, but as of late, there\u2019s a second step to the onboarding process. What feels like all-of-a-sudden, brands have started also getting users to opt-in to receive marketing text messages, or SMS.<\/p>\r\n<p>But, it\u2019s not surprising. It\u2019s the perfect channel for promotional messaging considering \u201cSMS text marketing has an open rate of <a href=\"https:\/\/textsanity.com\/text-message-marketing\/sms-open-rates\/\" target=\"_blank\" rel=\"noopener\">over 98%<\/a> compared to an open rate of just 20% with emails.\u201d<\/p>\r\n<p>Now that brands are jumping on the SMS bandwagon, there are a lot of examples of promotional text messages out there. Obviously, some promotional SMS messages are more engaging than others, but we want to know why. What are the ingredients that make up an engaging promotional SMS that actually leads to conversions?<\/p>\r\n<h3>1. Urgency<\/h3>\r\n<p>Text messages have an urgency behind them that email doesn\u2019t have. If a friend wants to get your attention, they\u2019re going to shoot you a text message. Unless the sender is your grandma, you\u2019re likely not going to get the hot gossip via email.<\/p>\r\n<p>The same thinking applies to promotional SMS messages. If it\u2019s the last day of your brand\u2019s major sale (let\u2019s be honest, you\u2019re going to extend it anyway), you may want to text subscribers to remind them, versus sending them an email that could get buried in an inbox.<\/p>\r\n<p>Urgency isn\u2019t always easy to convey in written copy. <a href=\"http:\/\/searchenginejournal.com\/create-urgency-conversions-sales\/249643\/#close\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a> recommends the following to create a sense of urgency in marketing messages:<\/p>\r\n<ol>\r\n\t<li>Offer something people want<\/li>\r\n\t<li>Set a deadline<\/li>\r\n\t<li>Create scarcity<\/li>\r\n\t<li>Use the right words (now, hurry, last chance, etc.)<\/li>\r\n\t<li>Offer a bonus incentive<\/li>\r\n\t<li>Use numbers<\/li>\r\n\t<li>Customize offers<\/li>\r\n<\/ol>\r\n<p>Combining the high open rate of marketing SMS messages with urgency gives your brand a better chance of engaging customers and, as a result, converting them.<\/p>\r\n<h3>2. Pictures<\/h3>\r\n<p>Technically, adding images to text messages means <a href=\"https:\/\/iterable.com\/blog\/what-is-the-difference-between-sms-and-mms\/\" target=\"_blank\" rel=\"noopener\">we\u2019re in MMS territory, not SMS<\/a>, but that\u2019s besides the point. Texts are great for conveying important information in a short, concise way. But as more and more brands start to take advantage of promotional SMS messages, there needs to be something that sets your mobile marketing messages apart\u2014like an image.<\/p>\r\n<p>Texts, being so short, are easy to read, but not as easy to interpret as an image. According to <a href=\"https:\/\/csfjournal.com\/volume-1-issue-3\/2019\/5\/23\/a-picture-is-worth-a-million-words-measuring-reading-comprehension-differences-between-plain-text-and-text-with-graphics#:~:text=Research%20has%20shown%20that%20the,more%20of%20the%20story%20elements.\" target=\"_blank\" rel=\"noopener\">CSF Journal<\/a>, \u201cResearch has shown that the brain processes visual data 60,000 times faster than text.[6] This combination of text and images should help the reader recognize more of the story elements.\u201d If you're looking to stand out and tell a story quickly via text, think about adding an image.<\/p>\r\n<h3>3. Discounts<\/h3>\r\n<p>We know, we know, try to control your shock, pick your jaw up off the floor\u2014discounts get higher engagement. You might be thinking \u201cwhat is a promotional SMS without a discount?\u201d Fair point. But not all promotional SMS messages contain discounts. They could be new product announcements, exclusive product drops, store openings\u2014you get it. So, while including a discount may seem obvious, a reminder to do so never hurts.<\/p>\r\n\r\n[caption id=\"attachment_108332\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-108332\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/IMG_2822.jpg\" alt=\"Harper Wilde discount SMS\" width=\"1125\" height=\"1651\" \/> <em>Bra brand, <a href=\"https:\/\/harperwilde.com\/\" target=\"_blank\" rel=\"noopener\">Harper Wilde<\/a>, sent a 25% off discount giving shoppers the option to use a code or click the link to make a purchase.<\/em>[\/caption]\r\n\r\n<p>In a grand slam of promotional SMS messaging, <a href=\"https:\/\/harperwilde.com\/\" target=\"_blank\" rel=\"noopener\">Harper Wilde<\/a> uses all three ingredients: urgency (one day only), pictures, and a discount. Not only that, they tossed in some <a href=\"https:\/\/iterable.com\/blog\/marketing-emojis-%F0%9F%91%8E-or-%F0%9F%91%8D\/\" target=\"_blank\" rel=\"noopener\">emojis<\/a> to add an extra eye-catching element to their text. Plus, as another added bonus, Harper Wilde offers a promo code or a link to activate the discount. This makes it really easy for subscribers to take advantage of this deal across channels, or even share the promo code with friends.<\/p>\r\n<h3>Make the Promotional SMS Worthwhile<\/h3>\r\n<p>When we say make the SMS worthwhile we mean make it worthwhile for both your brand and the customer. While urgency, pictures, and discounts are crucial ingredients for creating effective promotional SMS messages, there\u2019s a final element that should be woven into every single marketing message sent, SMS or otherwise: individualization.<\/p>\r\n<p>We mentioned it briefly in the above list from Search Engine Journal (the last item is customizing offers), but customizing your promotional SMS messages shows a deep understanding of the customer and builds trust. With the right marketing tools in place, and fleshed out customer profiles, your brand has the ability to send highly individualized messages to each and every customer. Your texts should improve the overall experience with your brand, not annoy customers.<\/p>\r\n<p><em>Interested in sending automated, individualized SMS messages to your customers? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule an Iterable demo<\/a>.<\/em><\/p>","post_title":"Mobile Marketing Tips: Perfecting the Promotional SMS","post_excerpt":"There are a lot of examples of promotional text messages out there\u2014some promotional SMS messages are more engaging than others, but why?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"mobile-marketing-tips-promotional-sms","to_ping":"","pinged":"","post_modified":"2023-04-26 08:56:06","post_modified_gmt":"2023-04-26 15:56:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=108313","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 16, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/031623_Promotional-Mobile-Messages_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/031623_Promotional-Mobile-Messages_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/031623_Promotional-Mobile-Messages_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/031623_Promotional-Mobile-Messages_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/mobile-marketing-tips-promotional-sms\/"},{"ID":108164,"post_author":"97","post_date":"2023-03-16 11:49:59","post_date_gmt":"2023-03-16 18:49:59","post_content":"<!-- wp:acf\/itbl-hero {\"id\":\"block_64122ba0ab43e\",\"name\":\"acf\/itbl-hero\",\"data\":{\"itbl_block__hero_headline\":\"\",\"_itbl_block__hero_headline\":\"field_5ed78e5d29fb6\",\"itbl_block__title\":\"The Ultimate Guide to Thriving\\u003cbr\\u003e in a Downturn\",\"_itbl_block__title\":\"field_5deaa4d6ae0e3\",\"itbl_block__hero_subtitle_width\":\"10\",\"_itbl_block__hero_subtitle_width\":\"field_5e46ecd0578a1\",\"itbl_block__hero_subtitle\":\"\\u003cp\\u003eFuture-proof your marketing organization and implement tactics to ensure you not only survive\u2013but thrive in today\u2019s economic climate. 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A 2023 research study by the <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2023\/01\/B2C_2023_Research_Final.pdf\" target=\"_blank\" rel=\"noopener\">Content Marketing Institute<\/a> found that the top challenge B2C marketers face when measuring content performance is the difficulty integrating and correlating data across multiple platforms.<\/p>\r\n<p>This is especially true as marketers expand into mobile channels, like SMS\/MMS, mobile push, and in-app notifications. Adding more channels can make measurement more complex, and the rapidly evolving mobile landscape, in particular, is impacted by ongoing privacy updates and regulations. The loops that get thrown marketers\u2019 ways are enough to dissuade <a href=\"https:\/\/contentmarketinginstitute.com\/wp-content\/uploads\/2023\/01\/B2C_2023_Research_Final.pdf\" target=\"_blank\" rel=\"noopener\">18% from measuring content performance <em>at all<\/em><\/a>.<\/p>\r\n<p>So what\u2019s a new mobile marketer to do? It can be tempting to abandon key performance indicators (KPIs) and rely on gut instinct alone, but with the right mobile marketing metrics and modern technologies making data activation possible, you can learn what\u2019s working and what\u2019s not, and also understand your customers on a much deeper, more meaningful level.<\/p>\r\n<p>Keep reading for classic mobile marketing metrics to get started, as well as more advanced metrics when you\u2019re ready to take your campaign measurement up a notch.<\/p>\r\n<p><em>If you want to become your team\u2019s resident expert on all things mobile, be sure to grab your copy of <a href=\"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/\" target=\"_blank\" rel=\"noopener\">The Savvy Marketer\u2019s Guide to Building a Stellar SMS Strategy<\/a>.<\/em><\/p>\r\n<h3>Welcome and Onboarding<\/h3>\r\n<p><strong>Classic metrics<\/strong>: App downloads, bounce rates, and mobile channel opt-ins<br \/>\r\n<strong>Advanced metrics<\/strong>: Referral sources and completion rates of user profiles and preferences<\/p>\r\n<p>Mobile marketers pay a lot of mind to their <a href=\"https:\/\/iterable.com\/blog\/cross-channel-harmonization-welcome-and-onboarding-campaigns\/\" target=\"_blank\" rel=\"noopener\">welcome and onboarding campaigns<\/a>, and rightfully so: apps lose nearly <a href=\"https:\/\/andrewchen.com\/new-data-shows-why-losing-80-of-your-mobile-users-is-normal-and-that-the-best-apps-do-much-better\/\" target=\"_blank\" rel=\"noopener\">80 percent of their daily active users<\/a> within just three days. There aren\u2019t second chances for bad first impressions.<\/p>\r\n<p>The mobile marketing metrics that are most critical at this initial lifecycle stage involve understanding how many customers are picking up what you\u2019re putting down, so to speak. That means <strong>tracking app downloads, bounce rates, and opt-in rates<\/strong> for each mobile channel to know exactly how many new users are interested in engaging with your brand.<\/p>\r\n<p>That said, nothing ruins a conversation faster than monologuing. Odds are, you don\u2019t know enough about your new mobile users to send highly personalized messages (yet), so it\u2019s essential to collect <a href=\"https:\/\/iterable.com\/blog\/zero-party-data-strategies-for-2023\/\" target=\"_blank\" rel=\"noopener\">zero-party data<\/a> straight from the source by asking customers to share more about themselves. Make sure you\u2019re measuring <strong>completion rates of users\u2019 profiles and preferences, as well as tracking referral sources<\/strong> using \u201cHow did you hear about us?\u201d surveys. SMS is the best mobile channel for two-way conversations with customers.<\/p>\r\n<p><em>To learn more about encouraging opt-ins and optimizing ROI, check out this <a href=\"https:\/\/iterable.com\/blog\/your-go-to-guide-for-sms-marketing\/\" target=\"_blank\" rel=\"noopener\">go-to guide for SMS marketing<\/a>.<\/em><\/p>\r\n\r\n[caption id=\"attachment_108130\" align=\"alignnone\" width=\"1125\"]<img class=\"wp-image-108130 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/File-91-1.jpg\" alt=\"Bravo captures zero-party data - mobile marketing metrics\" width=\"1125\" height=\"2436\" \/> <em>TV network <a href=\"https:\/\/www.bravotv.com\/\" target=\"_blank\" rel=\"noopener\">Bravo<\/a> uses an SMS welcome campaign to learn users\u2019 favorite shows.<\/em>[\/caption]\r\n\r\n<h3>Nurture and Loyalty<\/h3>\r\n<p><strong>Classic metrics<\/strong>: Message engagement rates and mobile-attributed purchase frequency, average order value, or paid subscription conversion rate<br \/>\r\n<strong>Advanced metrics<\/strong>: Referral program enrollment and app review rate<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-a-nurture-campaign\/\" target=\"_blank\" rel=\"noopener\">Nurture campaigns<\/a> encompass any message you send to existing users to foster affinity, and once they become your top fans, <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/customer-engagement\/how-to-build-a-customer-loyalty-program\/\" target=\"_blank\" rel=\"noopener\">loyalty campaigns<\/a> celebrate and cater to them. As two sides of the same coin, they\u2019re both designed to increase your brand\u2019s relevance to the point where checking in becomes a regular habit for customers.<\/p>\r\n<p><strong>Message engagement rates<\/strong> will be the most obvious mobile marketing metrics for these campaigns, as well as your brand\u2019s core revenue-focused KPIs, whether they be <strong>mobile-attributed purchase frequency, average order value, or paid subscription conversion rate<\/strong>.<\/p>\r\n<p>Although it\u2019s important to keep your brand top-of-mind with current customers, don\u2019t forget to use these campaigns to expand your reach to new audiences. After all, your VIPs are most likely to <a href=\"https:\/\/iterable.com\/blog\/why-peer-to-peer-marketing-works\/\" target=\"_blank\" rel=\"noopener\">recruit their social circles<\/a>, so measuring <strong>referral program enrollment, app review rate, and other mobile marketing metrics around influence<\/strong> can create exponential network effects.<\/p>\r\n<p>Few industries know the powers of habit formation and social proof quite like mobile gaming, so consider how <a href=\"https:\/\/iterable.com\/blog\/gamification-loyalty-and-messaging-tips-to-level-up-your-customer-engagement\/\" target=\"_blank\" rel=\"noopener\">gamification strategies<\/a> can level up your customer engagement.<\/p>\r\n<h3>Abandonment<\/h3>\r\n<p><strong>Classic metrics<\/strong>: Cart conversion rates<br \/>\r\n<strong>Advanced metrics<\/strong>: Channel and send time optimization<\/p>\r\n<p>Mobile channels are valuable because they give customers more accessible methods to complete their purchases. But their double-edged sword is that they also offer infinitely more opportunities for distraction: American mobile phone shoppers had the <a href=\"https:\/\/financesonline.com\/statistics-shopping-cart-abandonment-statistics\/\" target=\"_blank\" rel=\"noopener\">highest cart abandonment rate at 80.5%<\/a>, compared to desktop shoppers at 67.8%.<\/p>\r\n<p>You\u2019ll want to measure <strong>conversion rates<\/strong> to determine how well your abandonment campaigns are doing at collecting lost carts. But advanced mobile marketing metrics that can move the needle are <strong>channel and send time optimization<\/strong>, which identify where and when to send reminders to generate the most revenue.<\/p>\r\n<p>One caveat, however, is not to abandon all common sense with your abandonment campaigns. Consumers are savvy, and once they learn a brand sends discounts and other incentives when carts are abandoned, they\u2019ll only continue the practice\u2014and tell all their friends to do the same.<\/p>\r\n<p><em>For more abandonment campaign advice, check out our tips on how to unify carts across channels and <a href=\"https:\/\/iterable.com\/blog\/cross-channel-harmonization-abandonment-campaigns\/\" target=\"_blank\" rel=\"noopener\">orchestrate peak harmonization<\/a>.<\/em><\/p>\r\n\r\n[caption id=\"attachment_108136\" align=\"alignnone\" width=\"1939\"]<img class=\"size-full wp-image-108136\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Asos-1.png\" alt=\"Asos sends abandoned cart push\" width=\"1939\" height=\"1999\" \/> <em>U.K. online retailer <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a> reminds shoppers of abandoned carts via mobile push. <\/em>[\/caption]\r\n\r\n<h3>Re-engagement and Winback<\/h3>\r\n<p><strong>Classic metrics<\/strong>: Unsubscribe rates and customer churn<br \/>\r\n<strong>Advanced metrics<\/strong>: Cross-channel reactivation rates and last activity<\/p>\r\n<p>Even the most beloved brands struggle to retain customers, but you can\u2019t fix a leaky bucket if you don\u2019t know how much you\u2019re losing in the first place. <strong>Unsubscribe rates and customer churn<\/strong> are natural mobile marketing metrics to analyze first, but the best-case scenario would be to prevent opt-outs and signoffs before they happen.<\/p>\r\n<p>The benefit of mobile marketing is the increased likelihood of reactivating users by enlisting the use of multiple channels. If someone unsubscribes from email but still accepts texts or push notifications, not all hope is lost.<\/p>\r\n<p>Make sure you\u2019re measuring <strong>reactivation rates across all channels<\/strong>, as well as <strong>when users were last active<\/strong> to avoid the dreaded breakup message.<\/p>\r\n<p><em>For more ways to get tactical when <a href=\"https:\/\/iterable.com\/blog\/getting-tactical-about-subscriber-churn\/\" target=\"_blank\" rel=\"noopener\">combating subscriber churn<\/a>, we\u2019ve got you covered.<\/em><\/p>\r\n<h3>Measure Mobile Marketing Metrics With Iterable<\/h3>\r\n<p>Whether you\u2019re setting benchmarks for your app launch or looking to uplevel your brand\u2019s effectiveness at reaching audiences wherever they are, the KPIs you prioritize will set the tone for your team and the content they create.<\/p>\r\n<p>And the first step to achieving your goals is to have the right tools at your disposal, ensuring you can track your progress throughout the entire customer lifecycle.<\/p>\r\n<p>As a unified customer engagement platform, Iterable makes it easy to measure mobile marketing metrics across SMS\/MMS, mobile push, in-app and more\u2014all in one place.<\/p>\r\n<p><em>To learn how your brand can measure smarter and message better, <a href=\"http:\/\/iterable.com\/demo\" target=\"_blank\" rel=\"noopener\">request a demo of Iterable today<\/a>.<\/em><\/p>","post_title":"Classic and Advanced Mobile Marketing Metrics to Prioritize","post_excerpt":"Keep reading for classic mobile marketing metrics to get started, plus more advanced metrics to take your campaign measurement up a notch.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"classic-and-advanced-mobile-marketing-metrics-to-prioritize","to_ping":"","pinged":"","post_modified":"2023-04-26 09:00:20","post_modified_gmt":"2023-04-26 16:00:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=108129","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 14, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_Mobile-KPIs-by-Lifecycle_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"mobile marketing metrics\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_Mobile-KPIs-by-Lifecycle_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_Mobile-KPIs-by-Lifecycle_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_Mobile-KPIs-by-Lifecycle_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/classic-and-advanced-mobile-marketing-metrics-to-prioritize\/"},{"ID":108024,"post_author":"79","post_date":"2023-03-09 12:11:46","post_date_gmt":"2023-03-09 20:11:46","post_content":"<p>By now, you\u2019ve likely started seeing more text messages from brands. In 2021, <a href=\"https:\/\/simpletexting.com\/2022-texting-and-sms-marketing-statistics\/#:~:text=In%202021%2C%2042%25%20of%20business,over%2Dgrowth%20in%20SMS%20adoption.\" target=\"_blank\" rel=\"noopener\">42% of business owners<\/a> texted their customers, while in 2022, that number grew to 55%. Brands are using texting more and more as a way to reach customers because, well, it often works. As <a href=\"https:\/\/www.marketingdive.com\/ex\/mobilemarketer\/cms\/opinion\/columns\/4755.html\" target=\"_blank\" rel=\"noopener\">Marketing Dive<\/a> pointed out when looking at the efficacy of mobile advertising, \u201cthe average successfulness of individual SMS\/MMS campaigns was approximately 27 times higher than in the case of Internet banner campaigns.\u201d<\/p>\r\n<p>This brings up a good point. What you might not know immediately is that text messages can actually be broken up into two categories: SMS and MMS. Let\u2019s do a quick introduction into these two messaging types and how you might use them differently.<\/p>\r\n<h3>What is SMS?<\/h3>\r\n<p>SMS, or Short Message Service, is the more commonly known term of the two. These are simple messages coming in at under 160 characters and featuring only text. SMS messages are effective for a few reasons, but marketers love them because they\u2019re affordable and don\u2019t require an internet connection to send or receive\u2014so, as a brand, your chances of reaching the customer are much higher.<\/p>\r\n\r\n[caption id=\"attachment_108025\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-108025\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/File-70-1.jpg\" alt=\"SMS from Grubhub\" width=\"1125\" height=\"826\" \/> <em><a href=\"https:\/\/www.grubhub.com\/\" target=\"_blank\" rel=\"noopener\">Grubhub<\/a>, the food delivery app, allows drivers to send short and sweet transactional SMS messages to inform customers about their orders.<\/em>[\/caption]\r\n\r\n<h3>What is MMS?<\/h3>\r\n<p>MMS, or Multimedia Message Service, are like fancy SMS messages. These are the text messages you receive from brands that include media like links, images, videos, or audio. Also, these are the messages that exceed 160 characters\u2014up to <a href=\"https:\/\/telnyx.com\/resources\/sms-vs-mms\" target=\"_blank\" rel=\"noopener\">1,600<\/a> in fact according to our friends at Telnyx.<\/p>\r\n<p>Unlike SMS, MMS requires internet or a strong cellular service to be sent and received, which makes sense as media files are much bigger than text files. MMS messages also tend to be slightly more expensive than SMS.<\/p>\r\n\r\n[caption id=\"attachment_108031\" align=\"alignnone\" width=\"638\"]<img class=\"size-full wp-image-108031\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-09-at-2.27.39-PM.png\" alt=\"United Airlines MMS\" width=\"638\" height=\"1232\" \/> <em><a href=\"https:\/\/www.united.com\/\" target=\"_blank\" rel=\"noopener\">United Airlines<\/a> sends lengthy, detailed MMS messages to travelers to inform them of flight status.<br \/>\r\n<\/em>[\/caption]\r\n\r\n<h3>Common Use Cases for SMS and MMS<\/h3>\r\n<p>With <a href=\"https:\/\/simpletexting.com\/2022-texting-and-sms-marketing-statistics\/#:~:text=In%202021%2C%2042%25%20of%20business,over%2Dgrowth%20in%20SMS%20adoption.\" target=\"_blank\" rel=\"noopener\">opt-in rates for SMS marketing also increasing<\/a>, it\u2019s valuable to understand the different ways you can incorporate SMS and MMS into your cross-channel marketing strategies.<\/p>\r\n<p>Let\u2019s start with SMS. Due to character limitations, SMS use cases tend to be more transactional in nature (like the Grubhub example).<\/p>\r\n<p>From our customers we\u2019ve seen these to be the most common:<\/p>\r\n<ul>\r\n\t<li>Event reminders (like appointments)<\/li>\r\n\t<li>Order confirmations<\/li>\r\n\t<li>Updates for things like delivery<\/li>\r\n\t<li>Two-factor authentications<\/li>\r\n\t<li>Customer satisfaction surveys<\/li>\r\n<\/ul>\r\n<p>This last one is where we see room for growth from SMS use in the immediate future. As <a href=\"https:\/\/www.epsilon.com\/us\/insights\/trends\/third-party-cookies\" target=\"_blank\" rel=\"noopener\">third-party cookies die out<\/a>, collecting zero-party data like a customer\u2019s satisfaction or preferences will be crucial to enhancing the user experience.<\/p>\r\n<p>Now for MMS. Much like social media algorithms that <a href=\"https:\/\/www.inc.com\/young-entrepreneur-council\/videos-vs-images-what-should-you-be-promoting-on-social-media.html\" target=\"_blank\" rel=\"noopener\">prefer multimedia<\/a>, there seems to be an inherent draw of an image or video that text can\u2019t quite replicate. Consequently, the use cases for MMS tend to move beyond more transactional communications.<\/p>\r\n<p>These include:<\/p>\r\n<ul>\r\n\t<li>New product announcements<\/li>\r\n\t<li>Video walkthroughs<\/li>\r\n\t<li>Customer support screenshots<\/li>\r\n\t<li>Promotions<\/li>\r\n\t<li>Event invites<\/li>\r\n\t<li>Abandoned cart notifications<\/li>\r\n<\/ul>\r\n<p>Or, in some cases, just to amp up excitement. Those fun, gif-laden texts you get from brands? MMS.<\/p>\r\n\r\n[caption id=\"attachment_108045\" align=\"alignnone\" width=\"890\"]<img class=\"wp-image-108045 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-09-at-2.39.26-PM.png\" alt=\"MMS with gif from The Nudge\" width=\"890\" height=\"1382\" \/> <em><a href=\"https:\/\/www.nudgetext.com\/\" target=\"_blank\" rel=\"noopener\">The Nudge<\/a>, a planning app, adds fun gifs and imagery to the MMS messages to start the message on a fun note. <\/em>[\/caption]\r\n\r\n<p>When you look at it plainly, SMS and MMS are very similar and can be used in sometimes interchangeable ways.<\/p>\r\n<h3>SMS vs. MMS for Your Brand<\/h3>\r\n<p>The natural question becomes: \u201cDo I use MMS or SMS for my brand?\u201d<\/p>\r\n<p>Like most general marketing questions, the answer is \u201cit depends.\u201d But there are a few ways you can identify what works for your brand.<\/p>\r\n<p>First is your brand tone and style. Do you keep things light and fun? MMS might be better suited as your main texting option. If your brand is more formal, simple SMS messages might be more your speed.<\/p>\r\n<p>Second is your product and industry. Does your brand sell a product that looks good in images or needs an explainer video? MMS. Are you in an industry that covers more serious topics like mental health? An SMS might be better suited.<\/p>\r\n<p>This is not to say that MMS always has to be fun and playful. MMS messages can be informative and educational as well. It\u2019s all how you use it, but within the parameters of your own brand. We encourage you to experiment with both\u2014if you have the budget\u2014and see if engagement rates change!<\/p>\r\n<p><em>And, when you are curious to learn more, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">reach out<\/a> or <a href=\"https:\/\/iterable.com\/whitepaper\/ungated\/mobile-marketing-outlook\/\" target=\"_blank\" rel=\"noopener\">check out this guide<\/a> to learn more about mobile marketing overall!<\/em><\/p>","post_title":"What is the Difference Between SMS and MMS?","post_excerpt":"Text messages can actually be broken up into two categories: SMS and MMS. Here's a quick intro to these two messaging types.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"what-is-the-difference-between-sms-and-mms","to_ping":"","pinged":"","post_modified":"2023-03-15 17:24:57","post_modified_gmt":"2023-03-16 00:24:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=108024","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 09, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_MMS-vs-SMS.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"SMS and MMS\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_MMS-vs-SMS.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_MMS-vs-SMS-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030923_MMS-vs-SMS-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/what-is-the-difference-between-sms-and-mms\/"},{"ID":107953,"post_author":"79","post_date":"2023-03-06 10:48:52","post_date_gmt":"2023-03-06 18:48:52","post_content":"<p>Every March we recognize Women\u2019s History Month\u2014a month dedicated to acknowledging and celebrating the challenges women have faced and, in spite of those challenges, the achievements they\u2019ve been able to accomplish. According to the <a href=\"https:\/\/nationalwomenshistoryalliance.org\/2023-theme\/\" target=\"_blank\" rel=\"noopener\">National Women\u2019s History Alliance<\/a>, the theme this year for Women\u2019s History Month is \u201cCelebrating Women Who Tell Our Stories.\u201d<\/p>\r\n<p>Because the theme focuses on uplifting women who can speak for the voiceless, this month, brands should strive to put an emphasis on highlighting specific women who belong to underrepresented groups or minorities. This month, especially with this theme, is all about sharing perspectives and experiences to help deepen understanding and acceptance.<\/p>\r\n<p>During Women\u2019s History Month we often see brands strive to embody these goals through their marketing communications. Some succeed, others may fall short, but today, we\u2019re focusing on the positive. Which brands, as of late, have gotten Women\u2019s History Month marketing right? What makes them stand out as good examples? Let\u2019s get into it.<\/p>\r\n<h3>1. M&amp;M\u2019s Flips the Status Quo<\/h3>\r\n<p><a href=\"https:\/\/www.polygon.com\/23567793\/m-and-m-spokescandies-controversy-explained-shoe-change-green-tucker-carlson\" target=\"_blank\" rel=\"noopener\">Spokescandy controversy<\/a> aside (insert eyeroll here), <a href=\"https:\/\/www.mms.com\/en-us\/\" target=\"_blank\" rel=\"noopener\">M&amp;M\u2019s<\/a> is embracing Women\u2019s History Month by creating brand new packaging. For the first time, the brand is debuting a design featuring only their female-identifying spokescandies: green, brown, and purple. In addition, the packaging is upside down to represent women who are \u201cflipping the status quo.\u201d<\/p>\r\n\r\n[caption id=\"attachment_107966\" align=\"alignnone\" width=\"2700\"]<img class=\"size-full wp-image-107966\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/screencapture-mms-en-us-flipthestatusquo-2023-02-27-14_04_35-edit.png\" alt=\"M&amp;Ms Women's History Month website\" width=\"2700\" height=\"3800\" \/> <em>For Women\u2019s History Month, M&amp;M\u2019s all-female spokescandies are flipped upside down to represent flipping the status quo.<\/em>[\/caption]\r\n\r\n<p>Not only are they revamping their packaging, but M&amp;M\u2019s also created an entire section of their website dedicated to \u201c<a href=\"https:\/\/www.mms.com\/en-us\/flipthestatusquo\" target=\"_blank\" rel=\"noopener\">flipping the status quo<\/a>.\u201d And, to align with the theme of the month, this page features a carousel of women who are making a difference, like <a href=\"https:\/\/www.instagram.com\/eyeconicash\/?hl=en\" target=\"_blank\" rel=\"noopener\">Ashlee Muhammed<\/a>, a streetwear designer, and <a href=\"https:\/\/www.instagram.com\/ledania\/?hl=en\" target=\"_blank\" rel=\"noopener\">Ledania<\/a>, a graffiti artist. They also are donating to the <a href=\"https:\/\/seejane.org\/\" target=\"_blank\" rel=\"noopener\">Geena Davis Institute on Gender in Media<\/a> and the <a href=\"https:\/\/femalefoundercollective.com\/\" target=\"_blank\" rel=\"noopener\">Female Founder Collective<\/a>.<\/p>\r\n<h3>2. Apt2b Highlights Women Making a Difference<\/h3>\r\n<p><a href=\"https:\/\/www.apt2b.com\/\" target=\"_blank\" rel=\"noopener\">Apt2b<\/a>, the furniture brand, sent out an email asking subscribers to nominate a woman who inspires them. There are a few noteworthy elements of this campaign to point out. First, the timing of the campaign. Rather than waiting until March, Apt2b got ahead of Women's History Month and launched mid-February, giving the campaign plenty of time to run before and into March.<\/p>\r\n\r\n[caption id=\"attachment_107972\" align=\"alignnone\" width=\"927\"]<img class=\"size-full wp-image-107972\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/screencapture-mail-google-mail-u-0-2023-02-28-11_46_00-edit.png\" alt=\"Apt2b supporting the theme of Women's History Month\" width=\"927\" height=\"3119\" \/> <em>Apt2b offers a sectional or a design consultation to one of the nominees.<\/em>[\/caption]\r\n\r\n<p>Not only is the timing of the campaign noteworthy, but the focus of the campaign is asking subscribers to nominate women who have been an asset to their communities and who have achievements they want to recognize. This directly aligns with the theme of \u201cCelebrating Women Who Tell Our Stories.\u201d Lastly, they are offering a prize to one of the nominees, showing their appreciation for the women who make a difference.<\/p>\r\n<h3>3. Quizlet Offers Women's History Month Study Sets<\/h3>\r\n<p>Learning and studying site, <a href=\"https:\/\/quizlet.com\/\" target=\"_blank\" rel=\"noopener\">Quizlet<\/a>, also sent out communications that aligned with the overarching theme of Women\u2019s History Month. Their email puts a huge emphasis on learning with the top module including a CTA to women\u2019s history study sets. The email continues with a blog post focused on women who challenged the status quo.<\/p>\r\n\r\n[caption id=\"attachment_107978\" align=\"alignnone\" width=\"1544\"]<img class=\"size-full wp-image-107978\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/screencapture-reallygoodemails-emails-celebrating-womens-history-month-2023-02-28-12_43_55-edit.png\" alt=\"Quizlet Provides Women's History Study Sets\" width=\"1544\" height=\"4191\" \/> <em>Quizlet\u2019s Women\u2019s History Month email featured content specifically created for March. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/celebrating-womens-history-month-\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>What\u2019s important to call out about this email is that it closely aligns with Quizlet\u2019s brand. Their mission, as it says on their site, is \u201cwe believe that anyone can learn anything. All it takes is a tenacious spirit, the right guidance, and the tools to see it through.\u201d So, by offering study sets about women\u2019s history, they\u2019re encouraging learning while also supporting the cause.<\/p>\r\n<h3>How Can Your Brand Support Women\u2019s History Month?<\/h3>\r\n<p>As with all months of recognition, your brand shouldn\u2019t speak up just for the sake of being part of the conversation. It\u2019s not enough anymore. Brands have the resources to make a difference and during these months of recognition\u2014Women\u2019s History Month and others\u2014brands need to step up and move the needle to create change.<\/p>\r\n<p>When thinking about marketing messaging to create during Women\u2019s History Month, think about what your brand excels in and how it can offer to support the cause. In the past, we\u2019ve spoken a lot about <a href=\"https:\/\/iterable.com\/blog\/how-to-approach-marketing-during-womens-history-month\/\" target=\"_blank\" rel=\"noopener\">authenticity in marketing<\/a> and aligning with your brand is a great place to start. M&amp;M\u2019s highlighted their female-identifying spokescandies, Apt2b offered prizes of furniture or design consultations, and Quizlet created study sets to help subscribers learn more about women\u2019s history. Tying the cause to the brand helps create a more authentic connection with customers.<\/p>\r\n<p>At Iterable, our Women\u2019s Network affinity group is open and welcome to all Iterators. It\u2019s a community where we can share our experiences, uplift each other, and initiate change at Iterable to continue to support underrepresented groups.<\/p>\r\n<p><em>Follow us on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a> and <a href=\"https:\/\/www.instagram.com\/iterable\/?hl=en\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> throughout this month as we highlight some female marketers who have flipped the status quo and let us know any you know are worth highlighting as well.<\/em><\/p>","post_title":"Brands Getting Women\u2019s History Month Right","post_excerpt":"Which brands, as of late, have gotten Women\u2019s History Month marketing right? What makes them stand out as good examples? Let\u2019s get into it.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"brands-getting-womens-history-month-right","to_ping":"","pinged":"","post_modified":"2023-03-06 10:48:52","post_modified_gmt":"2023-03-06 18:48:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107953","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"March 06, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030223_WHM_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030223_WHM_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030223_WHM_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/030223_WHM_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/brands-getting-womens-history-month-right\/"},{"ID":107880,"post_author":"103","post_date":"2023-03-02 14:02:02","post_date_gmt":"2023-03-02 22:02:02","post_content":"<p>The current economic climate presents a number of challenges for marketers, including budget cuts, workforce reductions, and decreased consumer spending. To adapt to these challenges, we must learn to do more with less. It\u2019s more important than ever to take a strategic approach to marketing that focuses on targeting the right audience at the right time with a seamless tech-stack that allows you to focus on what matters \u2013 the customer experience. By adopting creative strategies, marketers can overcome these challenges and achieve success in a resource-constrained environment.<\/p>\r\n<p>In this webinar, you\u2019ll learn tactics that can help increase marketing program performance while maintaining a positive customer experience. Iterable\u2019s very own Hannah Ogden Borst, Senior Strategy Consultant, and Ryan Brelje, Senior Product Marketing Manager, will discuss practical steps that businesses can take to make their marketing campaigns recession-proof. By the end of the webinar, you\u2019ll have a clear understanding of how to boost marketing efficiency and drive revenue growth in the face of economic uncertainty.<\/p>\r\n<p><strong>You\u2019ll walk away with:<\/strong><\/p>\r\n<ul>\r\n\t<li>Iterable\u2019s four-step game plan<\/li>\r\n\t<li>Immediate actions you can put in place today<\/li>\r\n\t<li>Longer-term goals to optimize your CX tech-stack<\/li>\r\n\t<li>Examples of success stories from other leading brands<\/li>\r\n<\/ul>","post_title":"Thriving Not Just Surviving: Proven Tactics for Recession-Proof Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"thriving-not-just-surviving-proven-tactics-for-recession-proof-marketing","to_ping":"","pinged":"","post_modified":"2023-03-22 10:33:48","post_modified_gmt":"2023-03-22 17:33:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=107880","menu_order":4,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"March 02, 2023","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession_Webinar_Promo-Assets_Resource-Thumbnail-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession_Webinar_Promo-Assets_Resource-Thumbnail-2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession_Webinar_Promo-Assets_Resource-Thumbnail-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/03\/Recession_Webinar_Promo-Assets_Resource-Thumbnail-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/thriving-not-just-surviving-proven-tactics-for-recession-proof-marketing\/"},{"ID":107745,"post_author":"79","post_date":"2023-02-28 10:58:26","post_date_gmt":"2023-02-28 18:58:26","post_content":"<p>It\u2019s no mystery that a \u201ccookieless future\u201d is upon us. Despite some initial delays, <a href=\"https:\/\/www.cookiebot.com\/en\/google-third-party-cookies\/\" target=\"_blank\" rel=\"noopener\">Google plans to eliminate third-party cookies<\/a> in Chrome browsers this year and Apple has already <a href=\"https:\/\/www.forbes.com\/sites\/kateoflahertyuk\/2022\/05\/25\/apple-slams-facebook-and-google-with-bold-new-privacy-ad\/?sh=25fbb9e63287\" target=\"_blank\" rel=\"noopener\">blocked data aggregators<\/a> and social media platforms like Facebook and Instagram from collecting data from iPhones and iPads\u2014which make up about 60% of mobile devices used today\u2014causing companies to lose over half of their third-party data.<\/p>\r\n<p>Nearly <a href=\"https:\/\/www.adrianswinscoe.com\/2022\/08\/nearly-half-of-cmos-are-not-ready-for-a-cookieless-future\/\" target=\"_blank\" rel=\"noopener\">half of CMOs<\/a> agree that their teams are not ready for this transition away from third-party data. And although many brands inherently have a \u201csweet tooth\u201d for zero-party data, they are not confident in their ability to collect and act on that data. In fact, according to a new report from <a href=\"https:\/\/cmocouncil.org\/expert-views\/cmo-blog\/data-moving-at-the-speed-of-disruption\" target=\"_blank\" rel=\"noopener\">The CMO Council<\/a>, while 91% of CMOs say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them.<\/p>\r\n<p>But, without getting on board now and putting a strategic foundation in place\u2014as stricter consumer privacy restrictions pop up\u2014it will only become harder to navigate the future of zero-party data collection. The time to embrace zero-party data collection and application is here. Whether your team is ready or not, it\u2019s time to start putting these strategies in place. We\u2019re hoping we can help make it less daunting.<\/p>\r\n<h3>Shifting to a Zero-Party Mindset<\/h3>\r\n<p>Zero-party data is data that comes directly from the customer. It\u2019s information they provide\u2014think profile settings, birthdays, etc. Collecting zero-party data requires embracing a mindset shift. Marketers of the past were like hoarders\u2014keeping any data they could get their hands on and figuring out what to do with it later. Now, by remodeling data collection practices, and restructuring strategies with consumers in mind, brands can deliver on high consumer expectations and work with\u2014not against \u2014 consumers to do so. <br \/>\r\nBuilding an effective zero-party strategy requires:<\/p>\r\n<ol>\r\n\t<li>Understanding what zero-party data is and why it\u2019s important<\/li>\r\n\t<li>Determining what data to collect and how to get it (without overwhelming or annoying the customer)<\/li>\r\n\t<li>Applying zero-party data to existing campaigns to deliver better results<\/li>\r\n<\/ol>\r\n<p>Your data strategy should be transparent and deliver value. Customers need to know why your brand wants to collect this data, and they need to understand that by divulging this information, they'll see returns in the form of a valuable experience.<\/p>\r\n<h3>Understanding Zero-Party Data<\/h3>\r\n<p>Collecting zero-party data is a chicken-or-egg scenario in the sense that brands need to convince customers of the value of providing that information but, to demonstrate value, they need the data. When customers offer up zero-party data they\u2019re basically saying, \u201cI like you enough as a brand that I'm willing to give you information you don't necessarily need.\u201d<\/p>\r\n<p>But, the zero-party data your brand collects can\u2019t be frivolous\u2014remember, we\u2019re no longer data-hoarders. Each nugget of information you ask customers to provide needs to make their journey more seamless and their experience overall more cohesive.<\/p>\r\n<h3>Collecting Zero-Party Data<\/h3>\r\n<p>So once you\u2019ve decided you need to gather zero-party data, the question then becomes, \u201chow?\u201d From a tactical perspective, when we think about how brands are obtaining this information, there are multiple ways to collect zero-party data. Here are three common collection methods:<\/p>\r\n<h4>1. Account Creation<\/h4>\r\n<p>Brands often ask users to create an account in exchange for some benefit. Account creation, for example, at the bare minimum, requires a user's email address. Brands often offer easier order tracking or membership to a loyalty program in exchange for this information. An easy way to uplevel account creation is to add preference options. Let the user choose right away the types of messages or products they want to hear about. It sets the expectation of value that you can now deliver on.<\/p>\r\n\r\n[caption id=\"attachment_107764\" align=\"alignnone\" width=\"2624\"]<img class=\"wp-image-107764 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-28-at-1.49.22-PM.png\" alt=\"Sephora collects zero-party data by getting users to sign in for free shipping.\" width=\"2624\" height=\"1204\" \/> <em>Sephora offers free standard shipping in exchange for users signing up and in that process, providing their email address.<\/em>[\/caption]\r\n\r\n<h4>2. Post-Purchase Surveys<\/h4>\r\n<p>After a purchase is made, brands often reach out to customers to get their feedback on the product and overall shopping experience. Because the brand already has access to the customers\u2019 email address and other information required for a purchase, this method of zero-party data collection can capture additional preferences to help personalize future communications\u2014like product recommendations. Survey engagement can be tough. Try incentivizing survey completion with a discount or gift of some sort.<\/p>\r\n\r\n[caption id=\"attachment_107752\" align=\"alignnone\" width=\"1125\"]<img class=\"wp-image-107752 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/File-97.jpg\" alt=\"Resy collects post-purchase zero-party data via survey\" width=\"1125\" height=\"1671\" \/> <em>Through post-experience surveys Resy aims to understand the user\u2019s restaurant preferences.<\/em>[\/caption]\r\n\r\n<h4>3. Tracking Website Activities<\/h4>\r\n<p>While browsing and web activity would technically be considered first-party data (it\u2019s collected implicitly), there are opportunities to collect zero-party data as users interact with your website or app. Helpful in-browser or in-app messages, for example, can make the overall experience easier while collecting customer preferences.<\/p>\r\n\r\n[caption id=\"attachment_107770\" align=\"alignnone\" width=\"1456\"]<img class=\"size-full wp-image-107770\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Conversational-Popup-from-Octane-AI-Bariatric-Fusion.gif\" alt=\"conversational pop-ups to collect zero-party data\" width=\"1456\" height=\"821\" \/> <em>According to <a href=\"https:\/\/www.octaneai.com\/blog\/what-is-zero-party-data-and-how-to-collect-it\" target=\"_blank\" rel=\"noopener\">Octane AI,<\/a> conversational pop-ups help drive six times the conversions and twice the opt-ins while also collecting vital zero-party data. Source: <a href=\"https:\/\/www.octaneai.com\/blog\/what-is-zero-party-data-and-how-to-collect-it\" target=\"_blank\" rel=\"noopener\">Octane AI<\/a>.<br \/>\r\n<\/em>[\/caption]\r\n\r\n<p>We recommend brands start collecting this data during the onboarding\/new user registration process. New customers tend to be more amenable to sharing information because they know they\u2019ll receive more relevant product recommendations by stating their needs up front.<\/p>\r\n<h3>Applying Zero-Party Data<\/h3>\r\n<p>Once you\u2019ve collected the data, your brand needs to use it\u2014easier said than done. According to <a href=\"https:\/\/hbr.org\/2020\/02\/small-data-can-play-a-big-role-in-ai\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a>, while businesses have more data than ever, they struggle to put that data to work. The report notes that for every \u201cbig\u201d data set, one that contains at least a billion columns and rows, brands likely have a thousand smaller sets of data going totally unused.<\/p>\r\n<p>In fact, while <a href=\"https:\/\/www.statista.com\/topics\/4481\/personalized-marketing\/\" target=\"_blank\" rel=\"noopener\">90% of U.S. consumers<\/a> find marketing personalization very or somewhat appealing, <a href=\"https:\/\/hbr.org\/sponsored\/2019\/10\/beyond-big-data-why-small-data-integration-is-the-key-to-cxm-success\" target=\"_blank\" rel=\"noopener\">only 15% of marketers<\/a> can integrate data to create a holistic customer view. This gap between data and data usage is what we call <a href=\"https:\/\/iterable.com\/blog\/closing-the-activation-gap-embracing-customer-data\/\" target=\"_blank\" rel=\"noopener\">the activation gap<\/a>.<\/p>\r\n<h4>Zero-Party Data in Practice<\/h4>\r\n<p><a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noopener\">Zillow<\/a>, the real estate site, for example, sends out curated, dynamic, automated emails featuring properties that are relevant to each individual user. To get those curated house listings, customers are prompted with a series of questions about what they like and dislike, where they want to purchase, their price range, their income, what interest rates they\u2019re comfortable with, what kind of loans, etc.<\/p>\r\n<p>They\u2019ve also put zero-party data to work in their re-engagement campaigns. To engage pre-existing users during their home shopping experience, Zillow sends a nurture email campaign with targeted content when someone takes an identified home shopping action on the site\u2014 resulting in <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-zillow-case-study\/\" target=\"_blank\" rel=\"noopener\">a 161% increase in open rates and an 18% increase in click-to-open rates<\/a>.<\/p>\r\n<h3>Embracing This Data Type<\/h3>\r\n<p>While reaching buyers at scale will be more difficult without third-party cookies, challenges force us to grow. The move to a cookieless strategy is part of an overall shift to being more privacy-centric, which consumers want. These changes will also lead to more engagement with brands via email and other marketing channels to ultimately help marketers drive more value for their brands and customers.<\/p>\r\n<p>Marketers should be focusing on building connections with their individual customers, anyways. The shift towards zero-party data is just the nudge we all need. Broad swaths of mass marketed ads might yield short-term conversions, but fall short in delivering long term value. By activating zero-party data, marketers will reach the right people at the right time and deliver better ROI for marketing dollars spent.<\/p>\r\n<p><em>To learn more about how Iterable can help your brand close the activation gap and take advantage of zero-party data, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Zero-Party Data Strategies for 2023","post_excerpt":"It\u2019s time to start putting these zero-party data strategies in place. We\u2019re hoping we can help make it less daunting.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"zero-party-data-strategies-for-2023","to_ping":"","pinged":"","post_modified":"2023-02-28 10:58:26","post_modified_gmt":"2023-02-28 18:58:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107745","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"February 28, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021623_Zero-Party-Data.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Zero-Party Strategies\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021623_Zero-Party-Data.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021623_Zero-Party-Data-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021623_Zero-Party-Data-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/zero-party-data-strategies-for-2023\/"},{"ID":107686,"post_author":"79","post_date":"2023-02-23 08:27:58","post_date_gmt":"2023-02-23 16:27:58","post_content":"<p>There\u2019s nothing that compares to the flutter of your heart when you hear that notorious \u201cbuzz buzz\u201d of your phone. Something exciting is happening on that little digital brick and you have to know\u2014right away\u2014what\u2019s going on. Marketers are fully aware that mobile devices are extensions of their customers and serve as a direct line of communication.<\/p>\r\n<p>Because of this ability to reach customers wherever and whenever, they\u2019re starting to increasingly embrace mobile marketing strategies. But, as mobile capabilities evolve, new trends are starting to emerge\u2014and brands are taking note. Let\u2019s explore some of these latest mobile trends.<\/p>\r\n<h3>Mobile Gaming<\/h3>\r\n<p>Mobile gaming is taking off. According to <a href=\"https:\/\/venturebeat.com\/business\/newzoo-over-3-billion-gamers-by-2023\/\" target=\"_blank\" rel=\"noopener\">VentureBeat<\/a>, the <strong>total global number of gamers will reach three billion this year<\/strong>. That means over a third of the global population plays games. While much of this growth is attributed to shifting demographics\u2014\u201dmost young folks play games\u201d\u2014mobile gaming is also responsible for some of the growth.<\/p>\r\n<p>One reason why mobile gaming, specifically, is contributing to the growth of the gaming industry is because of the free-to-play model. Users can download a mobile gaming app, play for free, and then make in-game purchases. The free-to-play model is so effective that \u201c<a href=\"https:\/\/venturebeat.com\/business\/newzoo-over-3-billion-gamers-by-2023\/\" target=\"_blank\" rel=\"noopener\">98% of all mobile game revenues<\/a> were generated through in-game transactions.\u201d<\/p>\r\n<p>So what\u2019s the connection to mobile marketing? Understanding there\u2019s a large gaming population, and the difficulty of <a href=\"https:\/\/iterable.com\/blog\/score-big-with-these-mobile-gaming-user-retention-tips\/\" target=\"_blank\" rel=\"noopener\">retaining<\/a> and <a href=\"https:\/\/iterable.com\/blog\/5-ways-to-improve-mobile-app-engagement\/\" target=\"_blank\" rel=\"noopener\">engaging<\/a> app users, mobile marketers have started to incorporate aspects of gamification.<\/p>\r\n<h4>Gamification in Non-Gaming Apps<\/h4>\r\n<p>Adding gaming elements to consumer apps can increase retention. Diet app, Noom, for example, sets reading goals within the app. Once the daily reading task is achieved, users are rewarded with coins. Users try to complete readings, collect coins, and level up\u2014similar to a game. This aspect of leveling up and making progress helps retain customers and reduce churn. After all, who wants to start over at level one?<\/p>\r\n\r\n[caption id=\"attachment_107693\" align=\"alignnone\" width=\"1100\"]<img class=\"size-full wp-image-107693\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/MTkwMDM3ODgzNTY5MDU1Mzkw.webp\" alt=\"Noom gamification mobile trend\" width=\"1100\" height=\"615\" \/> <em>Noom offers readings and quizzes to help customers \u201clevel up\u201d as they continue to use the app. Source: <a href=\"https:\/\/www.si.com\/showcase\/health\/noom-weight-loss-app-review\" target=\"_blank\" rel=\"noopener\">Sports Illustrated<\/a>.<\/em>[\/caption]\r\n\r\n<h3>Mobile Video<\/h3>\r\n<p>Video, as a medium, has always held consumers\u2019 attention. But the popularity of mobile video, in particular, is skyrocketing. \u201cIn 2020, 63% of all mobile traffic was video traffic. This number is predicted to grow to <a href=\"https:\/\/www.blog.udonis.co\/mobile-marketing\/mobile-marketing-trends-in-2020\" target=\"_blank\" rel=\"noopener\">76% by 2025<\/a>.\u201d Also of note, \u201cin 2021, the average US user had 9.5 streaming apps on a mobile device. This is an <a href=\"https:\/\/www.blog.udonis.co\/mobile-marketing\/mobile-marketing-trends-in-2020\" target=\"_blank\" rel=\"noopener\">85% increase<\/a> in comparison to 2019.\u201d<\/p>\r\n<p>Understanding how consumers are using different platforms is crucial for video success. If videos interrupt or prolong activities, they\u2019re not going to engage users. Take TikTok, for example. The video-based social network is rapidly gaining popularity (it\u2019s been downloaded <a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/\" target=\"_blank\" rel=\"noopener\">2.6 billion times worldwide<\/a>) and it runs on short, user-generated videos. Plus TikTok\u2019s algorithm gives each individual user a custom experience\u2014delivering only videos the user is most likely to interact with. If your brand\u2019s ad or video is too long, staged, or irrelevant, users are going to scroll.<\/p>\r\n<h4>Video Ads<\/h4>\r\n<p>One marketing example of mobile videos <a href=\"https:\/\/www.blog.udonis.co\/mobile-marketing\/mobile-marketing-trends-in-2020\" target=\"_blank\" rel=\"noopener\">Udonis<\/a> points to is the expansion of mobile video ads. As mentioned above, free-to-play mobile games prove to be beneficial for increased engagement but how can brands make money while they wait for users to make in-app purchases? Ads. But, with a variety of mobile video platforms to choose from, Udonis points out, brands have to be smart about how and where they display their video ads.<\/p>\r\n\r\n[caption id=\"attachment_107699\" align=\"alignnone\" width=\"1024\"]<img class=\"size-full wp-image-107699\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/In-app-video-ad-example-1024x532-1.jpeg\" alt=\"Motioncue example of a video ad within a mobile game\" width=\"1024\" height=\"532\" \/> <em>One place we often see mobile video ads is in free-to-play games. They pop up, advertising other similar games to capture users\u2019 attention. Source: <a href=\"https:\/\/motioncue.com\/mobile-video-advertising\/\" target=\"_blank\" rel=\"noopener\">Motioncue<\/a>.<\/em>[\/caption]\r\n\r\n<h3>Social Commerce as a Mobile Trend<\/h3>\r\n<p>Speaking of social networks, another mobile trend to watch is social commerce. Social commerce, very simply, is selling through social networks. According to McKinsey, \u201cIn 2021, $37 billion in goods and services were purchased through social-commerce channels. By 2025, that figure is expected to swell to nearly $80 billion, or 5 percent of total US e-commerce.\u201d<\/p>\r\n<p>The umbrella of \u201csocial commerce,\u201d however, covers a variety of marketing tactics. One example is brands implementing augmented reality (AR). L\u2019Oreal, the beauty brand, rolled out a <a href=\"https:\/\/techcrunch.com\/2020\/11\/12\/loreal-rolls-out-a-line-of-virtual-makeup\/\" target=\"_blank\" rel=\"noopener\">virtual filter<\/a> that allowed users to \u201cwear\u201d their lipstick colors while on apps like Snapchat.<\/p>\r\n<h4>Influencer Marketing<\/h4>\r\n<p>Influencer marketing is another category of social commerce. People with large social media followings jump on their platforms, post a minute-long video talking about the benefits of certain products, and BAM, the brand behind the product makes a killing.<\/p>\r\n<p>As <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/social-commerce-the-future-of-how-consumers-interact-with-brands\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a> explains, \u201cFor example, rather than watching an ad for a new skin-care formula, your favorite celebrity can invite you behind the scenes into their daily skin-care routine, showing you how they use the branded product and why they love it. Consumers can then buy the product directly within the platform, whether it\u2019s on Instagram or TikTok or through YouTube Shopping.\u201d<\/p>\r\n\r\n[caption id=\"attachment_107711\" align=\"alignnone\" width=\"799\"]<img class=\"size-full wp-image-107711\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/perlen-des-influencer-marketings-19.gif\" alt=\"Influencer marketing falls under the mobile trend of social commerce\" width=\"799\" height=\"602\" \/> <em>Influencers are now required to use \u201c#ad\u201d in their paid posts to make it clear to users that the post is an advertisement. Source: <a href=\"https:\/\/swat.io\/en\/advertise\/top-20-pearls-of-influencer-marketing-examples\/\" target=\"_blank\" rel=\"noopener\">Swat.io<\/a>.<\/em>[\/caption]\r\n\r\n<p>Social commerce connects brands with customers on a more personal level while making the shopping experience easier and more interactive.<\/p>\r\n<h3>Mobile Trends Continue to Evolve, Especially When it Comes to Marketing<\/h3>\r\n<p>Mobile gaming, mobile videos, and social commerce are just a few of the mobile trends that we expect to become more mainstream in the future. With mobile channels providing an open line of communication to every customer, brands are taking advantage and new trends will continue to emerge, especially when it comes to mobile marketing.<\/p>\r\n<p>One huge factor that makes mobile marketing so appealing is the ability to personalize communications. The two-way line of communication not only gives brands the ability to reach customers, but it gives customers the ability to reach brands, providing highly valuable zero party data that can inform hyper-personalized messaging going forward. The more you lean into integrating mobile channels, the more you\u2019ll get out of them.<\/p>\r\n<p><em>To learn more about how Iterable can help you develop and heighten your mobile marketing program, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"The Latest Mobile Trends to Watch in 2023","post_excerpt":"As mobile capabilities evolve, new trends are emerging\u2014and brands are taking note. Let\u2019s explore some of these latest mobile trends.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"mobile-trends-2023","to_ping":"","pinged":"","post_modified":"2023-03-15 17:24:42","post_modified_gmt":"2023-03-16 00:24:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107686","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"February 23, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/011623_Mobile-Trends-2023_768-x-512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Mobile Trends 2023\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/011623_Mobile-Trends-2023_768-x-512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/011623_Mobile-Trends-2023_768-x-512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/011623_Mobile-Trends-2023_768-x-512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/mobile-trends-2023\/"},{"ID":107528,"post_author":"103","post_date":"2023-02-17 06:43:51","post_date_gmt":"2023-02-17 14:43:51","post_content":"<p>Have you hit a creative block? Do all of your marketing campaigns feel the same? It\u2019s time to get outside of the box!<\/p>\r\n<p>Rachel Kamel, Growth Director in the gaming industry, will lead us through how she pushes creative boundaries to capture the attention of her audience, all while staying true to the brand\u2019s voice, look, and feel. Learn how she works efficiently with other teams to brainstorm fresh ideas, test multiple variables, and deliver joy to her customers through aesthetic messages.<\/p>\r\n<p>Deja Darrington, Customer Marketing Manager at Iterable will join Rachel as they chat through pushing past creative roadblocks and thinking outside the box to capture attention and increase revenue.<\/p>\r\n<p><br \/>\r\n<strong>Walk away from this webinar understanding:<\/strong><\/p>\r\n<ul>\r\n\t<li>How to think outside of the box<\/li>\r\n\t<li>Best practices for effectively testing new creative approaches<\/li>\r\n\t<li>Tips for maintaining customer-centric campaigns<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>","post_title":"Ask A Dreamer About: Pushing Creative Boundaries to Boost Engagement","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ask-a-dreamer-about-pushing-creative-boundaries-to-boost-engagement","to_ping":"","pinged":"","post_modified":"2023-03-08 12:33:04","post_modified_gmt":"2023-03-08 20:33:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=107528","menu_order":5,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"February 17, 2023","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Ask-a-Marketer_Pushing-Creative-Boundaries_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Ask-a-Marketer_Pushing-Creative-Boundaries_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Ask-a-Marketer_Pushing-Creative-Boundaries_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Ask-a-Marketer_Pushing-Creative-Boundaries_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/ask-a-dreamer-about-pushing-creative-boundaries-to-boost-engagement\/"},{"ID":107554,"post_author":"35","post_date":"2023-02-16 12:20:21","post_date_gmt":"2023-02-16 20:20:21","post_content":"<p>As soon as the calendar reaches February 1st (and maybe slightly before), brands begin rolling out their marketing campaigns that commemorate and pay homage to Black History Month. But is starting near or around February and abruptly ending come March enough? In the past we\u2019ve written about the <a href=\"https:\/\/iterable.com\/blog\/authentic-marketing-during-black-history-month-2022\/\" target=\"_blank\" rel=\"noopener\">history<\/a> of Black History Month and the importance of creating <a href=\"https:\/\/iterable.com\/blog\/honoring-black-history-month-3-email-strategies\/\" target=\"_blank\" rel=\"noopener\">authentic<\/a> marketing campaigns. To achieve authenticity, customers are calling on brands to focus on inclusive marketing year-round.\u00a0<\/p>\r\n<p>As <a href=\"https:\/\/digiday.com\/marketing\/brands-extend-inclusive-marketing-efforts-beyond-black-history-month\/\" target=\"_blank\" rel=\"noopener\">Digiday<\/a> says, \u201cIn recent years, the one-month approach to Black History Month marketing hasn\u2019t worked for brands as consumers have become skeptic[al] of brand marketing\u2026\u201d As a result of widespread misinformation and undergoing the collective trauma of a pandemic, customers are nervous about the intentions behind brands\u2019 messaging. According to <a href=\"https:\/\/hbr.org\/2022\/06\/3-ways-marketers-can-earn-and-keep-customer-trust\" target=\"_blank\" rel=\"noopener\">HBR<\/a>, \u201cA <a href=\"https:\/\/www.thedrum.com\/news\/2021\/03\/24\/just-over-third-consumers-trust-brands-say-clear-channel-and-jcdecaux\" target=\"_blank\" rel=\"noopener\">2021 survey of 1,000 consumers<\/a> concluded that more than 80% consider trust a deciding factor in their buying decisions, despite the fact that only 34% trust the brands they use.\u201d<\/p>\r\n<p>With customer trust currently in the toilet, brands need to demonstrate that their \u201cinclusive\u201d marketing messages during Black History Month aren\u2019t just to check a box on an editorial calendar. But how?<\/p>\r\n<h3>Black History, Not Just in the Month of February<\/h3>\r\n<p>As consumers, we\u2019re well aware of these \u201ctentpole\u201d holidays that brands are desperate to be a part of. We\u2019ve gotten the one-off rainbow-smattered emails in June and the nods to Rosie the Riveter in March. Unfortunately, Black History Month has also fallen victim to these inbox-stuffers brands insist on sending out.\u00a0<\/p>\r\n<p>As marketers, however, we\u2019re faced with a challenge\u2014a double-edged sword. Don\u2019t send anything and you\u2019ll be criticized; send something vague and you could be criticized even more. It\u2019s not enough to be part of a conversation anymore. Brands need to align their values with their inclusive marketing efforts and their marketing messages should reflect this connection. Plus, to be seen as truly authentic, these inclusive marketing efforts have to extend beyond February. Let\u2019s take a look at some brands that are doing it right.<\/p>\r\n<h4>1. Creating Permanent Pages on a Website<\/h4>\r\n<p><a href=\"https:\/\/digiday.com\/marketing\/brands-extend-inclusive-marketing-efforts-beyond-black-history-month\/\" target=\"_blank\" rel=\"noopener\">Digiday<\/a> pointed out <a href=\"https:\/\/www.jackdaniels.com\/en-us\" target=\"_blank\" rel=\"noopener\">Jack Daniel\u2019s<\/a>, the whiskey maker, as a brand who celebrates the Black community beyond the month of February. Through their \u201c<a href=\"https:\/\/www.jackdaniels.com\/en-us\/BHM\" target=\"_blank\" rel=\"noopener\">Every Legacy Has a Beginning<\/a>\u201d campaign, Jack Daniel\u2019s highlights the importance of having \u201cStraight Up\u201d conversations, featuring Legacy Makers, printable cards to start conversations, and the history of Nathan \u201cNearest\u201d Green, the enslaved man who, in the late 1850s, taught Jack Daniel\u2019s how to make whiskey.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_107587\" align=\"alignnone\" width=\"2460\"]<img class=\"size-full wp-image-107587\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/screencapture-jackdaniels-en-us-BHM-2023-02-12-14_32_27-edit.png\" alt=\"Jack Daniel's permanent Black History Month page\" width=\"2460\" height=\"3960\" \/> <em>Jack Daniel\u2019s hosts a permanent section on their website dedicated to having honest conversations and celebrating the company\u2019s Black community throughout history.<\/em>[\/caption]\r\n\r\n<p>This section of the Jack Daniel\u2019s site is tied directly to Black History Month, but it doesn\u2019t go away at the end of February. While this page is now a permanent fixture on their site, Jack Daniel\u2019s didn\u2019t always acknowledge the role Nathan \u201cNearest\u201d Green played in the company\u2019s history, but once author and real estate investor, <a href=\"https:\/\/www.nytimes.com\/2017\/08\/15\/dining\/jack-daniels-whiskey-slave-nearest-green.html\">Fawn Weaver<\/a>, dug into their past, Jack Daniel\u2019s now recognizes Nathan \u201cNearest\u201d Green as their first master distiller, with Jack Daniel listed second.<\/p>\r\n<h4>2. Donating to a Cause<\/h4>\r\n<p>Another way brands can extend their recognition of Black History Month beyond February is by donating to a cause that supports and uplifts the Black community. <a href=\"https:\/\/www.globalcitizen.org\/en\/\" target=\"_blank\" rel=\"noopener\">Global Citizen<\/a>, an international education and advocacy organization dedicated to ending extreme poverty, issued an Action Alert via email. This Action Alert calls out the need to fight inequality and discrimination every day, not just in February.<\/p>\r\n\r\n[caption id=\"attachment_107593\" align=\"alignnone\" width=\"820\"]<img class=\"size-full wp-image-107593\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/screencapture-mail-google-mail-u-0-2023-02-12-19_30_10-edit.png\" alt=\"Global Citizen BHM Equity Heroes\" width=\"820\" height=\"2498\" \/> <em>Global Citizen recognizes that discrimination is an issue that extends far beyond the bounds of February and asks members to become Equity Heroes.<\/em>[\/caption]\r\n\r\n<p>Taking action on Global Citizen\u2019s site directly contributes to their goal of ending extreme poverty. As they say on their site, \u201cWhen you take action, you\u2019re fighting for a world free from extreme poverty. Global citizens' voices influence world leaders and decision makers, and contribute to shaping our world.\u201d This email, when clicked, takes users to a challenge titled \u201cEquity Hero.\u201d\u00a0<\/p>\r\n<p>To become an equity hero, Global Citizen outlines seven steps:<\/p>\r\n<ol>\r\n\t<li>Equity vs. Equality: What\u2019s the Difference?<\/li>\r\n\t<li>Follow Some Activists!<\/li>\r\n\t<li>Get to Grips with Intersectionality<\/li>\r\n\t<li>Do a Self Assessment<\/li>\r\n\t<li>Educate Yourself<\/li>\r\n\t<li>Start a Conversation<\/li>\r\n\t<li>Choose Equity and Justice Everyday.<\/li>\r\n<\/ol>\r\n<p>A big part of inclusive marketing is the actual inclusion of underrepresented groups, as well as the recipient of messages. Too often is marketing a one-way street of sender to recipient. Global Citizen\u2019s example here shows a good way to empower an email audience to make a difference they might not have know about previously.<\/p>\r\n<h4>3. Building Support Into Your Business<\/h4>\r\n<p>Another way brands can uplift and celebrate the Black community during Black History Month and beyond is by making it easy for their customers to support the community. <a href=\"https:\/\/www.yelp.com\/\" target=\"_blank\" rel=\"noopener\">Yelp<\/a>, the review app, for example, includes a filter on their app making it easy for users to find Black-owned businesses and restaurants in any part of the world. This feature is built into the app and doesn\u2019t disappear come March.<\/p>\r\n\r\n[caption id=\"attachment_107599\" align=\"alignnone\" width=\"922\"]<img class=\"size-full wp-image-107599\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/screencapture-mail-google-mail-u-0-2023-02-12-19_58_11-edit.png\" alt=\"Yelp Black Owned Businesses Filter\" width=\"922\" height=\"2089\" \/> <em>Yelp celebrates Black-owned businesses and makes it easy for users to find and support these businesses.<\/em>[\/caption]\r\n\r\n<p>In their Black History Month email, Yelp highlights the fact that their app allows users to filter by Black-owned businesses. It\u2019s not a new feature or a pop-up, one-time occurrence. Their ones-to-watch CTA leads to a nationwide list of Black-owned businesses in food, beauty, and home decor. Featuring this list further demonstrates Yelp\u2019s awareness of new Black-owned businesses on a national scale as something that happens all the time, not just in February.<\/p>\r\n<h3>The Intersection of Brand Identity and Brand Values<\/h3>\r\n<p>Celebrating Black History Month can be an opportunity for your brand to highlight year-round initiatives that are already underway. Don\u2019t be the brand that, for 28 days, supports a cause or throws up a celebratory LinkedIn banner. Be the brand that continuously makes a difference and contributes to the cause beyond February.\u00a0<\/p>\r\n<p>As Iterable\u2019s DEI Specialist Jasmine Jackson puts it, \u201cThroughout the year, we embed the importance and dignity of Black voices and experiences. In the United States, February serves as an opportunity to illuminate this sentiment by celebrating Black History Month.\u00a0<\/p>\r\n<p>Across history, Black people have made extraordinary contributions throughout the realms of creativity, innovation, and culture. This Black History Month, it is as important as ever to recognize the power of knowledge, celebration, and community.\u00a0<\/p>\r\n<p>Iterable is excited and proud to celebrate this month with our Black @ IT Affinity Group and Iterator community. Whether it\u2019s finding community events, exploring learning resources, or supporting Black-owned businesses, we encourage you to find ways to observe this month!\u201d\u00a0\u00a0<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","post_title":"Supporting the Black Community During Black History Month & Beyond","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"marketing-black-history-month-2023","to_ping":"","pinged":"","post_modified":"2023-02-17 06:37:32","post_modified_gmt":"2023-02-17 14:37:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107554","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"February 16, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021423_BHM_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021423_BHM_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021423_BHM_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/021423_BHM_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/marketing-black-history-month-2023\/"},{"ID":107322,"post_author":"79","post_date":"2023-02-09 11:19:08","post_date_gmt":"2023-02-09 19:19:08","post_content":"<p>February is here and that means shelves are stocked with assorted chocolates, pink and red trinkets, and cards featuring language as flowery as the literal bouquets next to them. Shelves aren\u2019t the only things getting filled with Valentine\u2019s Day cheer\u2014inboxes, whether email, SMS, or otherwise\u2014are too. Without a major tentpole holiday in the early months of the year, brands tend to take advantage of the lovey-dovey holiday and run major promotions.<\/p>\r\n<p>Not all of these promotional messages hit the mark, however. To be the most impactful, brands should aim to align their holiday promotions with what the audience is looking for, what their brand offers, and the channel they\u2019re sent through. In other words, trying to force a connection to Valentine\u2019s Day might come across as disingenuous\u2014not the type of impression you want to make on the holiday of love and affection. It\u2019s not all bad, though. Some brands are playing to their strengths and using Valentine\u2019s Day marketing messaging to make an impact.<\/p>\r\n<h3>1. Aligning With the Audience<\/h3>\r\n<p>What\u2019s something everyone makes on Valentine\u2019s Day? Reservations. <a href=\"https:\/\/resy.com\/\" target=\"_blank\" rel=\"noopener\">Resy<\/a>, the reservation app, is well aware of this and knows some people may wait until the very last minute to secure a table. They sent a Valentine\u2019s Day marketing message giving users the opportunity to add themselves to multiple waiting lists at already-full restaurants in the hopes of getting a seat. `<\/p>\r\n\r\n[caption id=\"attachment_107323\" align=\"alignnone\" width=\"1553\"]<img class=\"size-full wp-image-107323\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/screencapture-reallygoodemails-emails-where-to-spend-valentines-day-2023-01-30-14_32_37-edit.png\" alt=\"Valentine's Day Marketing Email from Resy\" width=\"1553\" height=\"4807\" \/> <em>Resy employs three different email marketing strategies in their Valentine\u2019s Day email. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/where-to-spend-valentines-day\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>But that\u2019s not all. To align with their audience, Resy uses <a href=\"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-email-marketing\/\" target=\"_blank\" rel=\"noopener\">location-based marketing<\/a> to send hyper-individualized content to users. The body copy speaks specifically to Chicago-based customers and it\u2019s likely this copy changes to reflect where each customer is located.<\/p>\r\n<p>On top of that, Resy aims to ensure that the dynamic content displayed in the email is in fact relevant. So, in an attempt to collect <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">zero-party data<\/a>, they ask the user if Chicago is the correct location and, if not, they offer solutions. Brand alignment, location-based dynamic content, and zero-party data collection\u2014we\u2019re in love.<\/p>\r\n<h3>2. Aligning With the Brand<\/h3>\r\n<p>While it\u2019s obviously important to align your messaging with the audience, it\u2019s also important to align messaging with your brand. In the previous example, Resy aligns their brand\u2014a reservation app\u2014with a classic Valentine\u2019s Day scenario: the reservation scramble. <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a>, the stock photo library, aligns their Valentine\u2019s Day marketing emails to their brand as well.<\/p>\r\n\r\n[caption id=\"attachment_107335\" align=\"alignnone\" width=\"1304\"]<img class=\"size-full wp-image-107335\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/screencapture-reallygoodemails-emails-fall-in-love-with-matchs-curated-collection-2023-02-09-14_07_50-edit.png\" alt=\"Unsplash and Match Partner for Valentine's Day\" width=\"1304\" height=\"2734\" \/> <em>Unplash and Match paired up to deliver a curated love-filled photo library. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/fall-in-love-with-matchs-curated-collection-\" target=\"_blank\" rel=\"noopener\">Really Good Emails.<\/a><\/em>[\/caption]\r\n\r\n<p>In a maybe not-so-obvious pairing, Unsplash partnered with <a href=\"https:\/\/www.match.com\/\" target=\"_blank\" rel=\"noopener\">Match<\/a>, the dating site, to create curated Valentine\u2019s Day image libraries. Match is known for creating love connections and Unsplash is known for delivering high-quality stock images, so the two brands are playing to their strengths. They even call out the specific members of Match\u2019s Brand Marketing team that curated the collection. Plus, we know that <a href=\"https:\/\/iterable.com\/blog\/understanding-brand-partnerships-and-second-party-data\/\" target=\"_blank\" rel=\"noopener\">brand partnerships<\/a> are valuable for gathering second-party data, so Match and Unsplash are likely benefitting on the backend from this collaboration.<\/p>\r\n<p>This email also aligns with Unsplash\u2019s audience. Marketers (like us) will probably need Valentine\u2019s Day stock images (for example, the header image of this blog post) to populate their February marketing collateral. This email provides a great resource for presumably a large portion of Unsplash\u2019s audience.<\/p>\r\n<h3>3. Aligning With the Channel<\/h3>\r\n<p>Lastly, we can\u2019t forget about the channel. We wouldn\u2019t be Iterable if we didn\u2019t also touch on mobile. HBO Max, the streaming service, has a mobile app and\u2014assuming users have opted in to receive notifications\u2014can send push notifications right to their phones. With a <a href=\"https:\/\/www.retaildive.com\/ex\/mobilecommercedaily\/how-does-push-compare-to-email\" target=\"_blank\" rel=\"noopener\">21% engagement rate<\/a>, taking advantage of this marketing channel can be incredibly beneficial.<\/p>\r\n\r\n[caption id=\"attachment_107341\" align=\"alignnone\" width=\"1776\"]<img class=\"size-full wp-image-107341\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Screen-Shot-2023-02-09-at-2.11.35-PM.png\" alt=\"HBO Max Valentine's Day Push Notifications\" width=\"1776\" height=\"654\" \/> <em>HBO Max sends push notifications to users reminding them of the best Valentine\u2019s Day movies to stream. Source: <a href=\"https:\/\/www.seodogs.com\/blog\/tips-for-writing-perfect-push-notification-content\/\" target=\"_blank\" rel=\"noopener\">Dallas SEO Dogs<\/a>.<\/em>[\/caption]\r\n\r\n<p>While this information could be (and probably also was) sent via email, this push notification is different because it can appear on a tablet or mobile device, linking users immediate access to the app content on the same device. Sure, you and your betrothed may not want to huddle around an iPhone to watch a romantic movie, but this serves as a good reminder a) about Valentine\u2019s Day in general and b) to choose a movie to watch.<\/p>\r\n<p>It\u2019s important to note the timestamp on the notification as well. It wasn\u2019t sent at eight in the evening or eight in the morning\u2014it was sent before someone may leave for a romantic reservation (thanks, Resy!), giving the recipient plenty of time to plan.<\/p>\r\n<h3>Love is in the <del>Air<\/del> Inbox<\/h3>\r\n<p>While some Valentine\u2019s Day marketing messages can err on the side of cheesy, it is possible to create campaigns that provide value. By aligning with your audience, your brand, and the channels through which you send your messages, you\u2019ll be able to set yourself apart from the generic batch-and-blast, heart-filled campaigns.<\/p>\r\n<p>Remember, rather than aligning with just one of the above examples, the goal is to cover all three\u2014the trifecta\u2014in every message. For example if you align with brand and audience but send a lengthy message via SMS and images don\u2019t populate correctly, the message won\u2019t be well-received (literally and figuratively). Every channel serves a purpose to be sure that while maintaining audience and brand relevance, you\u2019re also playing to the strengths of each marketing channel.<\/p>\r\n<p>While tackling brand, audience, and channel may seem overwhelming, it doesn\u2019t have to be. With the right customer communication platform consolidating your customer data, personalizing journeys, and creating channel-specific content can be a breeze.<\/p>\r\n<p><em>To learn how Iterable can help you create relevant, timely, individualized marketing campaigns with ease, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a>.<\/em><\/p>","post_title":"Valentine\u2019s Day Marketing Messages That Make an Impact","post_excerpt":"Some brands are playing to their strengths and using Valentine\u2019s Day marketing messaging to make an impact.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"valentines-day-marketing-messages-that-make-an-impact","to_ping":"","pinged":"","post_modified":"2023-02-09 11:19:08","post_modified_gmt":"2023-02-09 19:19:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107322","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"February 09, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/020723_Valentines-Day_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Valentine&#039;s Day Marketing Messaging\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/020723_Valentines-Day_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/020723_Valentines-Day_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/020723_Valentines-Day_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/valentines-day-marketing-messages-that-make-an-impact\/"},{"ID":107294,"post_author":"104","post_date":"2023-02-09 10:13:40","post_date_gmt":"2023-02-09 18:13:40","post_content":"<p>In recent years, subscriptions have become more popular and customers are enjoying the convenience they offer.<\/p>\r\n<p>With the rising cost of living, customers have to be selective and choose the ones they want to use and, in the highly competitive fitness industry, building and maintaining customer loyalty is critical for success.<\/p>\r\n<p>In this webinar, Saagar Bains and Alicia Gillard from The Body Coach and Murray Wright from Iterable discuss how the fitness app, whose online workouts during the pandemic reached huge audiences, builds customer loyalty with increased personalisation.<\/p>\r\n<p><strong>You will learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>How The Body Coach enhance customer loyalty and drive long-term growth<\/li>\r\n\t<li>The role of personalisation in fostering customer loyalty<\/li>\r\n\t<li>How The Body Coach is using Martech to create engaging and effective customer experiences<\/li>\r\n<\/ul>","post_title":"Getting Fit with Martech: How Iterable Helps The Body Coach Build Customer Loyalty","post_excerpt":"How The Body Coach, whose online workouts during the pandemic reached huge audiences, builds customer loyalty with increased personalisation.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"getting-fit-with-martech-body-coach","to_ping":"","pinged":"","post_modified":"2023-02-09 11:02:54","post_modified_gmt":"2023-02-09 19:02:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=107294","menu_order":6,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"February 09, 2023","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"431\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-14.34.16-768x431.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-14.34.16-768x431.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-14.34.16-300x168.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-14.34.16-1024x575.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-14.34.16.png 1251w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/getting-fit-with-martech-body-coach\/"},{"ID":107178,"post_author":"79","post_date":"2023-01-30 08:25:53","post_date_gmt":"2023-01-30 16:25:53","post_content":"<p>Customer data powers the ultimate customer experience. Seems obvious, right? We have so much information at our fingertips\u2014birthdays, purchase history, location, etc. How could we, as marketers, not take advantage of this wealth of information? What we\u2019ve learned, however, is that it\u2019s not that brands don\u2019t want to activate their customer data, but they don\u2019t know how.<\/p>\r\n<p>The challenge many brands today face is connecting the available data to the marketing channels being used to reach customers. This gap\u2014the Activation Gap\u2014leads to disjointed, clunky experiences that result in frustration for both the marketer, and the customer. How frustrating is it when you, as a customer, create a cart on your mobile device and, when you log in on a desktop computer, your cart is empty? How annoying is it when you, as a marketer, have duplicate email addresses for the same customer on multiple email lists but can\u2019t sift through your lists cleanly to find the repeats?<\/p>\r\n<p>The Activation Gap is not only frustrating, it\u2019s costly. It can lead to wasted funds, poor customer retention, burned-out teams, and higher churn rates. For example, according to Forrester, marketers <a href=\"https:\/\/www.businesswire.com\/news\/home\/20190905005109\/en\/New-Study-Finds-Marketers-Waste-21-Cents-of-Every-Media-Dollar-From-Poor-Data-Quality\" target=\"_blank\" rel=\"noopener\">spend 32% of their time<\/a> managing data quality.<\/p>\r\n<p>To create a seamless, cross-channel customer experience, brands need to build a bridge between their data and their marketing channels to create a holistic view of each individual customer. Let\u2019s focus on how data can help build better, deeper connections.<\/p>\r\n<h3>Collecting Customer Data<\/h3>\r\n<p>We mentioned the sheer volume of data that brands collect from customer interactions. But how is it collected? With increasing privacy concerns, the way companies collect customer data is evolving. Brands should strive to empower customers to own their own data and how it\u2019s distributed.<\/p>\r\n<p>For example, with the deprecation of third-party cookies, brands are starting to heavily rely on <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">first- and zero-party data<\/a>\u2014data collected from websites customers visit or directly from the customers themselves. First-party data is collected when a customer visits a brand\u2019s site, their activity on the site is implicitly collected (we\u2019re all too familiar with those \u201caccept all cookies\u201d pop-ups). Zero-party data, in contrast, is collected from the customer through surveys, customer service chats, and reviews.<\/p>\r\n<h4>Storing Data<\/h4>\r\n<p>Once the data is collected, it needs to live somewhere that can be easily accessed. Having all customer data in a single location creates a single source of truth for all of the information being used to power product, sales, and marketing platforms. Using a <a href=\"https:\/\/iterable.com\/blog\/how-data-warehouses-help-build-better-customer-experiences\/\" target=\"_blank\" rel=\"noopener\">cloud data warehouse<\/a> is a modern solution for consolidating customer data in a more affordable, more flexible way. By separating the computing from the storing, cloud <a href=\"https:\/\/hightouch.com\/blog\/warehouse-for-marketers\">data warehouses<\/a> make it easier to access data.<\/p>\r\n<h3>Accessing Data<\/h3>\r\n<p>Accessing customer data is where <a href=\"https:\/\/hightouch.com\/blog\/reverse-etl\" target=\"_blank\" rel=\"noopener\">reverse ETL platforms<\/a>, like one of our partners, <a href=\"https:\/\/iterable.com\/partners\/hightouch\/\" target=\"_blank\" rel=\"noopener\">Hightouch<\/a>, come into play. But first, let\u2019s rewind a bit and review ETL platforms. ETL platforms are data-centric platforms\u2014ETL actually stands for \u201c<a href=\"https:\/\/iterable.com\/blog\/ask-an-expert-hightouch-iterable\/\" target=\"_blank\" rel=\"noopener\">extract, transform, and load<\/a>.\u201d According to <a href=\"https:\/\/cloud.google.com\/learn\/what-is-etl\" target=\"_blank\" rel=\"noopener\">Google Cloud<\/a>, ETL platforms are \u201ca traditionally accepted way for organizations to combine data from multiple systems into a single database, data store, data warehouse, or data lake.\u201c<\/p>\r\n<p><a href=\"https:\/\/hightouch.com\/blog\/reverse-etl\" target=\"_blank\" rel=\"noopener\">Reverse ETL<\/a> platforms \u201c[copy] data from your central data warehouse to your operational tools, including but not limited to SaaS tools used for growth, marketing, sales, and support.\u201d So, instead of extracting, transforming, and loading data into the warehouse, the reverse ETL process loads, transforms, and extracts data.<\/p>\r\n<p>This transformation and extraction makes reverse ETL more effective for real-time communications\u2014a key ingredient for activating customer data.<\/p>\r\n<h3>Activating Data<\/h3>\r\n<p>Activating customer data is all about using the data you have stored in your data warehouse to communicate with customers in ways that resonate with them. This is where a customer communication platform, like Iterable, metaphorically \u201centers the chat.\u201d<\/p>\r\n<p>Through a live-sync, the data is constantly updated and extracted from the data warehouse and can then be used to create real-time automated customer journeys and messaging that\u2019s triggered based on customer actions. This is how brands can create individualized customer communications\u2014there\u2019s data attributed to individual user IDs and each user has unique interactions with your brand.<\/p>\r\n<p>For example, if one customer opens your promotional email and makes a purchase, they may be sent an SMS confirming their order. But, if another customer gets the same promotional email and a week passes without them opening it, instead of sending a transactional SMS message, you could send a follow-up email that includes a deeper discount. The interactions\u2014or lack of\u2014are stored as customer data that helps you send more relevant, personalized messages going forward.<\/p>\r\n<h3>Embracing Customer Data to Uplevel the Experience<\/h3>\r\n<p>Every customer interaction is the opportunity to collect information. From every clicked CTA to every abandoned cart, each action provides insight into how that individual customer engages with your brand.<\/p>\r\n<p>That being said, collecting customer data shouldn\u2019t be the end-all-be-all for your brand. Yes, data is gold for marketers but it\u2019s because of the possibilities created by this data. The goal is to take that data that is collected and bridge the activation gap to create unforgettable customer experiences on an individual level. Once you\u2019ve embraced the opportunities\u00a0 data can provide, you can deliver customer joy.<\/p>\r\n<p><em>To learn more about how Iterable can help your brand activate customer data, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Closing the Activation Gap, Embracing Customer Data","post_excerpt":"To create a seamless, cross-channel customer experience, brands need to build a bridge between customer data and their marketing channels","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"closing-the-activation-gap-embracing-customer-data","to_ping":"","pinged":"","post_modified":"2023-02-28 08:49:42","post_modified_gmt":"2023-02-28 16:49:42","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107178","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 30, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/013123_Hightouch-Customer-Data_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Activating Customer Data\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/013123_Hightouch-Customer-Data_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/013123_Hightouch-Customer-Data_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/013123_Hightouch-Customer-Data_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/closing-the-activation-gap-embracing-customer-data\/"},{"ID":107113,"post_author":"79","post_date":"2023-01-26 09:06:22","post_date_gmt":"2023-01-26 17:06:22","post_content":"<p>There has been a lot of chatter about AI recently. Enough that a search for AI leads to almost <a href=\"https:\/\/www.google.com\/search?q=ai&amp;oq=ai&amp;aqs=chrome..69i57j46i131i199i433i465i512l2j0i131i433i512j46i131i199i433i465i512j69i61l2j69i60.1000j0j7&amp;sourceid=chrome&amp;ie=UTF-8\" target=\"_blank\" rel=\"noopener\">9.5 trillion results<\/a> in under half a second. As a content marketer, hearing about AI like ChatGPT creating decent content in a matter of seconds is initially jarring, if not slightly worrying. (I went into full <a href=\"https:\/\/www.youtube.com\/watch?v=ObWrdYQ_6xY\" target=\"_blank\" rel=\"noopener\">fire drill mode<\/a>.)<\/p>\r\n<p>What could take me and my peers 30 minutes\/an hour\/sometimes even longer, now is done instantly with a properly-worded prompt. \u201cWrite me a 1,000 word article on the impact of personalized marketing.\u201d Typing that sentence alone takes as long as <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\" target=\"_blank\" rel=\"noopener\">ChatGPT<\/a> takes to write it.<\/p>\r\n<p>Terrifying.<\/p>\r\n<p>But, as with any progression through the stages of grief, after briefly panicking about my job being replaced by algorithms, I landed at acceptance. To be clear, this isn\u2019t acquiescence. It\u2019s an acceptance that AI\u2019s role in marketing is not really a replacement, but rather an enhancement. It\u2019s a starting point for ideas. An efficiency booster. A time saver. A collaborator.<\/p>\r\n<p>So, I figured rather than trying to swim upstream, I\u2019d see what it\u2019s all about and hear it from the source. I asked ChatGPT what it thinks its role in marketing is and got\u2026surprising results. I\u2019d even go so far as to say the answers are measured and logical. From an algorithm! Who would\u2019ve guessed?<\/p>\r\n<h3>An Interview With ChatGPT<\/h3>\r\n<p><strong>What is AI\u2019s role in marketing?<\/strong><\/p>\r\n<p><em>Artificial intelligence (AI) can play a significant role in marketing by helping companies automate and optimize various tasks, such as personalizing content and offers, identifying patterns in customer data, and predicting future behavior. This can improve the efficiency and effectiveness of marketing campaigns, leading to better engagement and conversion rates. Some specific examples of AI applications in marketing include natural language processing (NLP) for chatbots and voice assistants, computer vision for image and video analysis, and machine learning (ML) for predictive analytics and personalization.<\/em><\/p>\r\n<p>(The focus of \u201cefficiency and effectiveness\u201d here is crucial to understanding how we as marketers should be approaching AI. No rip and replace here [*phew*]. Just force multipliers, to borrow a buzzy term.)<\/p>\r\n<p><strong>How would you recommend marketers use ChatGPT?<\/strong><\/p>\r\n<p><em>There are several ways marketers can use ChatGPT:<\/em><\/p>\r\n<ul>\r\n\t<li><em>Content creation: ChatGPT can be used to generate high-quality, unique content such as blog posts, product descriptions, and social media posts.<\/em><\/li>\r\n\t<li><em>Chatbot development: ChatGPT can be used to build conversational chatbots that can engage with customers and provide them with information or assistance.<\/em><\/li>\r\n\t<li><em>Personalization: ChatGPT can be used to personalize communication with customers by generating tailored responses based on their preferences and behavior.<\/em><\/li>\r\n\t<li><em>Lead generation: ChatGPT can be used to generate leads by engaging with potential customers in a conversational manner.<\/em><\/li>\r\n\t<li><em>Sentiment analysis: ChatGPT can be used to analyze customer feedback and reviews, to identify patterns and sentiments that can be used to improve products or services.<\/em><\/li>\r\n\t<li><em>Product suggestion: ChatGPT can be used to suggest products to customers based on their search and browsing history.<\/em><\/li>\r\n\t<li><em>Email Campaigns: ChatGPT can be used to generate personalized, automated email campaigns that can be triggered by certain actions or conditions.<\/em><\/li>\r\n<\/ul>\r\n<p><em>Marketers should be aware that ChatGPT is a machine learning model and thus will require a certain level of technical know-how and data to be used effectively.<\/em><\/p>\r\n<p>(Like anything, it takes some adoption to really harness the power. But the wide variety of use cases here is encouraging. Remember how bad we all were at Googling things 15-20 years ago? That\u2019s where we\u2019re at with AI right now. It\u2019ll take practice and experimentation.)<\/p>\r\n<p><strong>Where do you see the future of AI in marketing?<\/strong><\/p>\r\n<p><em>I see the future of AI in marketing as being very promising. Here are a few ways AI is likely to impact the field of marketing in the future:<\/em><\/p>\r\n<ul>\r\n\t<li><em>Personalization: AI will enable marketers to personalize communication with customers on an unprecedented level, providing them with highly relevant and targeted content and offers.<\/em><\/li>\r\n\t<li><em>Automation: AI will automate many of the repetitive and time-consuming tasks that marketers currently have to do manually, such as data analysis and email campaigns.<\/em><\/li>\r\n\t<li><em>Optimization: AI will be able to optimize marketing strategies in real-time, using data and machine learning algorithms to identify the most effective tactics and adjust them as needed.<\/em><\/li>\r\n\t<li><em>Predictive analytics: AI will enable marketers to predict customer behavior and preferences, which can help them identify new opportunities and make better decisions.<\/em><\/li>\r\n\t<li><em>Deep learning: AI will enable marketers to harness the power of deep learning algorithms, which can help them to analyze and interpret large volumes of data more effectively.<\/em><\/li>\r\n\t<li><em>Voice assistants and chatbots: AI-powered chatbots and voice assistants will become more sophisticated and will be able to provide customers with more personalized and responsive customer service.<\/em><\/li>\r\n\t<li><em>Influencer marketing: AI will help to identify and target the most effective influencers for a particular campaign, and automate the process of reaching out to them.<\/em><\/li>\r\n\t<li><em>Measurement and attribution: AI will enable marketers to accurately measure the ROI of their campaigns, and allocate budget more efficiently.<\/em><\/li>\r\n<\/ul>\r\n<p><em>Overall, AI is likely to revolutionize the way marketers work by automating many of their tasks and providing them with powerful new tools and insights that will help them to reach and engage with customers more effectively.<\/em><\/p>\r\n<p>(We\u2019re getting a bit repetitive now. Same topics, without personality. At this point, the human element of creativity and tone of voice becomes a question\u2026)<\/p>\r\n<p><strong>Does AI limit creativity?<\/strong><\/p>\r\n<p><em>AI can be a powerful tool to assist and augment human creativity, but it is not without its limitations. There are a few ways in which AI may limit creativity:<\/em><br \/>\r\n<em>Algorithm-based thinking: AI relies on algorithms and data to generate content and ideas, which can lead to a more formulaic and predictable output. This can limit the scope for creative experimentation and originality.<\/em><\/p>\r\n<ul>\r\n\t<li><em>Lack of context: AI may struggle to understand and interpret the cultural, historical, and social context of a creative project, which can limit its ability to generate meaningful and relevant content.<\/em><\/li>\r\n\t<li><em>Lack of emotional intelligence: AI may lack the emotional intelligence to understand and express the human experience, which can limit its ability to generate content that resonates with audiences on an emotional level.<\/em><\/li>\r\n\t<li><em>Dependence on data and training: AI's performance is limited by the quality of the data and training it receives. Therefore, the AI output may be biased or limited in scope due to the data it's been trained on.<\/em><\/li>\r\n\t<li><em>Lack of human touch: AI may lack the human touch and intuition that is often essential for creating truly memorable and impactful creative work.<\/em><\/li>\r\n<\/ul>\r\n<p><em>It's important to note that AI is still in its early stages of development and as the technology advances, we may see AI being able to overcome some of these limitations. Additionally, the best approach to use AI in creative endeavors is to use it as a tool to assist and augment the human creative process, rather than replace it.<\/em><\/p>\r\n<p>(Oh no\u2026it\u2019s already self aware!)<\/p>\r\n<h3>Don\u2019t Fear the (AI) Reaper<\/h3>\r\n<p>Yep. Definitely in the acceptance stage. Couldn\u2019t have said the above any better myself! Although maybe with a bit more personal flair and pizzazz.<\/p>\r\n<p>There\u2019s a lot to unpack above, but the biggest takeaway is that AI is simultaneously versatile beyond measure, but not without its limitations.<\/p>\r\n<p>Human connection in marketing requires humanity, and empathy, and authenticity, and colloquialisms that an AI algorithm can\u2019t quite replicate. It\u2019s why we talk about the Activation Gap at Iterable. You have the data, and you may even have AI tools to help you use it. But to actually engage with customers, you have to understand them as the individuals they are.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s AI Optimization Suite<\/a> helps you close that gap while saving time and resources to focus on that human connection. <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> to learn more. In the meantime, I\u2019m going to go back and ask ChatGPT what\u2019s in store for my future. Wish me luck.<\/em><\/p>\r\n<hr \/>\r\n<p>And, as an added piece of fun, here\u2019s a ChatGPT original blog post:<\/p>\r\n<p><strong>Can you write me a 500-word blog post about how ChatGPT helps marketers?<\/strong><\/p>\r\n<p><em>ChatGPT is a powerful language model developed by OpenAI that has the ability to generate high-quality, unique text. This makes it an incredibly valuable tool for marketers, as it can help them to create content, build chatbots, personalize communication, generate leads, and analyze sentiment.<\/em><\/p>\r\n<p><em>One of the key ways in which ChatGPT helps marketers is by enabling them to generate high-quality, unique content quickly and efficiently. Whether it's blog posts, product descriptions, or social media posts, ChatGPT can help marketers to create compelling and engaging content that resonates with their target audience. This can help to increase brand awareness, drive traffic to a website, and ultimately, boost sales.<\/em><\/p>\r\n<p><em>Another way in which ChatGPT can help marketers is by building chatbots. ChatGPT can be used to create conversational chatbots that can engage with customers and provide them with information or assistance. This can help to improve the customer experience, increase brand loyalty, and ultimately drive sales. ChatGPT-powered chatbots can be used to handle customer inquiries, provide product recommendations, and even handle sales transactions.<\/em><\/p>\r\n<p><em>ChatGPT can also be used to personalize communication with customers. By analyzing customer data and preferences, ChatGPT can generate tailored responses that are highly relevant and targeted to each individual customer. This can help to increase engagement and drive sales, as customers are more likely to respond positively to personalized communication.<\/em><\/p>\r\n<p><em>Another way in which ChatGPT can help marketers is by generating leads. By engaging with potential customers in a conversational manner, ChatGPT can help to identify and nurture leads, increasing the chances of converting them into paying customers.<\/em><\/p>\r\n<p><em>ChatGPT can also be used to analyze customer feedback and reviews, which can help marketers to identify patterns and sentiments that can be used to improve products or services. This can help to increase customer satisfaction and ultimately boost sales.<\/em><\/p>\r\n<p><em>In addition, ChatGPT can be used to suggest products to customers based on their search and browsing history. This can help to increase conversion rates and drive sales, as customers are more likely to be interested in products that are tailored to their individual preferences and interests.<\/em><\/p>\r\n<p><em>Finally, ChatGPT can be used to generate personalized, automated email campaigns that can be triggered by certain actions or conditions. This can help to increase engagement and drive sales, as customers are more likely to respond positively to personalized communication.<\/em><\/p>\r\n<p><em>In conclusion, ChatGPT is a powerful tool that can help marketers to create high-quality, unique content, build chatbots, personalize communication, generate leads, analyze sentiment, suggest products, and generate automated email campaigns. By harnessing the power of ChatGPT, marketers can increase engagement, drive sales, and ultimately, boost their bottom line.<\/em><\/p>","post_title":"AI\u2019s Role in Marketing, According to ChatGPT","post_excerpt":"I asked ChatGPT what it thinks its role in marketing is and got surprising results. From an algorithm! Who would\u2019ve guessed?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ais-role-in-marketing-according-to-chatgpt","to_ping":"","pinged":"","post_modified":"2023-03-15 17:28:35","post_modified_gmt":"2023-03-16 00:28:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107113","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 26, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012623_ChatGBT_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"ChatGPT Blog Writing\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012623_ChatGBT_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012623_ChatGBT_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012623_ChatGBT_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ais-role-in-marketing-according-to-chatgpt\/"},{"ID":107010,"post_author":"79","post_date":"2023-01-24 06:11:44","post_date_gmt":"2023-01-24 14:11:44","post_content":"<p>In September of last year, we announced Iterable\u2019s exciting plans to expand our operations to Australia and New Zealand (ANZ). While we have long been on a path of rapid growth, over the last few years we\u2019ve gained incredible momentum. In fact, a few months before our ANZ announcement, we celebrated surpassing the 1,000 customer milestone with NASDAQ in New York. We also have customers in nearly 50 countries around the world, and opened up our first international office in London nearly three years ago. I suppose you could say that we\u2019re no strangers to business abroad.<\/p>\r\n<p>While we\u2019re certainly proud of our image as a high-speed martech disruptor, our true passion is customer success. We succeed when our customers succeed and we are driven by our commitment to providing unmatched support to our growing customer community. That\u2019s what made our expansion to ANZ so exciting\u2014it not only enabled our expansion in a booming region, but brought us closer to more brands and businesses that need our expertise.<\/p>\r\n<p>Now, almost six months after our expansion was announced, I thought it was high-time I shared more about myself, Iterable\u2019s new ANZ operations, and what makes our team (and this region) so special.<\/p>\r\n<h3>Hi, I\u2019m Jeremy<\/h3>\r\n<p>The first thing I do when I introduce myself to my international colleagues is explain where I work: Australia. People\u2019s reactions never cease to entertain me\u2014there are a lot of smiles, gasps of amazement, and glimmers of jealousy because I work \u201cDown Under\u201d. The following few minutes are filled with questions about Australia, like, \u201cHow is the surfing at your local beach? (Most people assume I surf, which, shockingly, I don\u2019t). It\u2019s only after I\u2019ve been through a few Australian anecdotes that I can give some quick fire facts:<\/p>\r\n<ul>\r\n\t<li>I\u2019ve spent the last 16 years in the SaaS industry in the UK, EMEA, ASIA and now ANZ.<\/li>\r\n\t<li>I love the passion and energy people get from technology and how it not only helps solve business problems, but can be an enabler to do good in the world.<\/li>\r\n\t<li>One of my personal values is \u201ccuriosity.\u201d This has always served me well as our industry is constantly innovating and we, our partners, and our customers are always pushing the status quo. I get excited about how I can help them achieve their goals.<\/li>\r\n\t<li>I\u2019m passionate about the success of others\u2014I want my colleagues, my team, our customers, and our communities to prosper. When I see or hear about their successes it gives me a great sense of pride!<\/li>\r\n<\/ul>\r\n<h3>Why I Chose Iterable<\/h3>\r\n<p><em>\u201cHi Jeremy, looking forward to our catch up this afternoon. Let me know what coffee you would like!\u201d<\/em><\/p>\r\n<p>This was the first message I received from Iterable CEO and co-founder, Andrew Boni. I should have known from that message that our meeting would blow me away. He was incredibly open, inspiring, humble, and kind. I left our meeting feeling excited and was \u201call in\u201d and ready to lead the charge for Iterable in ANZ.<\/p>\r\n<p>Leading Iterable\u2019s founding team in this new region, it was really important for me that our team felt like a natural extension of the company, rather than a satellite organisation. To do so, I knew I really needed to embrace all things Iterable. There is a real sense of connection and humility across the organisation, so reaching out to other Iterators for support has never been hard.<\/p>\r\n<p>Within the first few months, I had the pleasure of meeting so many vibrant and intelligent Iterators, both while I was in San Francisco and virtually. Iterators are renowned for their curiosity, compassion, and conviction and lean into their creative sides and entrepreneurial spirit. Every Iterator I meet reminds me of why this company is such a fantastic workplace and why it\u2019s the right place for me and my team!<\/p>\r\n<p>Iterable\u2019s focus on people comes across everyday\u2014from our focus and continuous investment in everyone's professional development, to the launch of our global mentorship program, Iterable\u2019s efforts have such a positive impact on the success of every individual, which in return has seen the business thrive.<\/p>\r\n<p>The opportunity to learn and grow, work closely with customers, and have an impact on people's careers and lives gets me excited. And, to be able to do all of this with a company that has values that align with my personal values, in an industry and region I know and love, is a dream come true.<\/p>\r\n<h3>Iterable\u2019s Opportunity in the ANZ Market<\/h3>\r\n<p>There\u2019s a quote from Bobby Unser, a famous American automobile racer, that perfectly answers the question of \u201cwhy\u201d when it comes to Iterable expanding to Australia: \u201cSuccess is where preparation and opportunity meet.\"<\/p>\r\n<p>Iterable has been preparing for its expansion since the beginning. When Andrew Boni founded the company in 2013, he knew the platform would help organisations connect with their customers and drive growth by delivering joyful experiences. The company started in San Francisco, expanded to Denver, New York, and London and is bringing the opportunity of joyful experiences to Australia\u2014a region that is ready for relationship-building and ready for Iterable.<\/p>\r\n<p>There are so many reasons why Australia was the perfect market opportunity for Iterable, but my favourite four are, as follows:<\/p>\r\n<ul>\r\n\t<li><strong>Value Alignment<\/strong>: When I became a citizen of Australia, I was introduced to the term 'Mateship\u2019. Mateship is friendship and camaraderie. In business, it\u2019s equality, loyalty, and trust. There is a genuine focus here of looking out for each other and supporting each other\u2019s successes. It\u2019s a value that Australia\u2014and Iterable\u2014is built on.<\/li>\r\n\t<li><strong>Cultural Cohesion<\/strong>: I\u2019d be remiss if I didn\u2019t also touch on ANZ\u2019s business culture, which is incredibly relationship-centric. Customers are the only reason brands exist, so it is important we take time to listen, communicate transparently, operate with the highest level of integrity, and ensure we are there to support our customers when issues arise. Our team focuses on the success of our customers and building long lasting and trusted relationships.<\/li>\r\n\t<li><strong>Modernization<\/strong>: In ANZ, brands are looking to adopt more modern technology that allows them to tap into their customer data. It\u2019s incumbent on Iterable to meet these growing needs, which is why we\u2019re constantly iterating on the product and how we go to market. The market is ready and Iterable, as a modern customer communication platform, is uniquely positioned to help organisations close the Activation Gap by providing brands with access to their data, allowing them to deliver joy to their customers.<\/li>\r\n\t<li><strong>Technological Adoption<\/strong>: Although we are seeing a lot of uncertainty across the world, the tech industry is still very strong and we are seeing both new start ups and legacy brands pivot to adapt to newer technology. This adoption of new technology is fueled by the need for businesses to provide the best customer experience in a very noisy and competitive market.<\/li>\r\n<\/ul>\r\n<p>Iterable is renowned for our focus on our customers. In fact, we were recently named a <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-customers-choice-in-gartners-peer-insights-2022\/\" target=\"_blank\" rel=\"noopener\">\u201cCustomers\u2019 Choice\u201d vendor in the Gartner\u00ae Peer Insights\u2122 Voice of the Customer: Multichannel Marketing Hubs<\/a> report. Not only do we see an opportunity to expand our customer community in ANZ, but we\u2019re leveraging this growth to form deeper connections with our current customers in the region, build roots in the local community, and share knowledge and information with our partners in the region. Part of delivering joy to our customers is being there to iterate and celebrate alongside them..<\/p>\r\n<h3>What\u2019s Next?<\/h3>\r\n<p>A lot has happened in the six months since we launched in Australia\u2014our reception across the region has been fantastic. The community has been friendly, warm, and excited. They want to grow and expand and they\u2019re ready right now.<\/p>\r\n<p>But, as the first team in any region will know, branching out in a new area is not easy. I am so grateful to our customers we have here for being so open and passionate about our journey. We have a huge opportunity ahead of us and it\u2019s critical that while we grow the region we continuously embody our values: Balance, Trust, Humility, and, of course, a Growth Mindset.<\/p>\r\n<p>We have hired an amazing local team of individuals who embrace challenges, are ambitious, are highly motivated to learn, and are connected as one team. I have a deep sense of responsibility for everyone in our team and I know that we can all achieve amazing things together.<\/p>\r\n<p><em><span style=\"font-weight: 400;\">Want to see our incredible team in action? Join Iterable April 17-19 in San Francisco for <a href=\"https:\/\/iterable.com\/activate\/northamerica\/\">Activate Summit North America.<\/a>\u00a0<\/span><\/em><\/p>","post_title":"The Lowdown from Down Under: Thoughts from ANZ VP & Country Manager, Jeremy Smith","post_excerpt":"I thought it was high-time I shared more about myself, Iterable\u2019s new ANZ operations, and what makes our team (and this region) so special.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-lowdown-from-down-under-thoughts-from-anz-vp-country-manager-jeremy-smith","to_ping":"","pinged":"","post_modified":"2023-01-24 06:11:44","post_modified_gmt":"2023-01-24 14:11:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=107010","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 24, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012423_Jeremy-Smith-ANZ_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Jeremy Smith, ANZ\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012423_Jeremy-Smith-ANZ_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012423_Jeremy-Smith-ANZ_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/012423_Jeremy-Smith-ANZ_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-lowdown-from-down-under-thoughts-from-anz-vp-country-manager-jeremy-smith\/"},{"ID":106986,"post_author":"79","post_date":"2023-01-20 12:19:57","post_date_gmt":"2023-01-20 20:19:57","post_content":"<p>Retargeting is a term we, as marketers, have heard tossed around in a variety of different contexts\u2014ad retargeting, web retargeting, social retargeting, etc. \u201cRetargeting\u201d has evolved to serve as a semi-vague umbrella term for a swath of personalized marketing techniques. So, to understand it a bit better, we\u2019re going to focus on just one (kinda): email retargeting.<\/p>\r\n<p>According to <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/email-retargeting-what-it-is-and-how-it-works\/\" target=\"_blank\" rel=\"noopener\">Campaign Monitor<\/a>, \u201cemail retargeting is a marketing tactic that helps [brands] reintroduce a specific product to a particular audience.\u201d While we agree, we also want to expand on this definition. Retargeting doesn\u2019t necessarily need to be product-related but, instead, should focus more on the customer journey.<\/p>\r\n<p>You\u2019re probably already somewhat familiar with retargeting via email, so let's talk about some examples of how you can adapt these to a cross-channel retargeting campaign with your mobile, web, social, and any other channels you have at your disposal.<\/p>\r\n<h3>Email Retargeting in a Cross-Channel Strategy<\/h3>\r\n<p>While email is consistently proven to be a powerful marketing channel, today\u2019s customers expect us to use more than just email. With channels like SMS, push notifications, mobile inbox, and even direct mail available, there are multiple ways to connect customers. The trick, however, is having these channels communicate with one another to create a cohesive experience\u2014regardless of where and how the customer interacts with your brand.<\/p>\r\n<p>As users interact with your brand, retargeting emails can be triggered to send automatically, without a heavy manual lift. But\u2014and here\u2019s where cross-channel marketing comes into play\u2014these interactions can extend beyond just those completed on your website. Users can interact with your different marketing channels\u2014app, mobile site, direct mail, etc.\u2014and, based on those interactions, you can send the same types of automated retargeting emails.<\/p>\r\n<p>Let\u2019s revisit some examples of retargeting emails with the cross-channel marketing lens.<\/p>\r\n<h4>Completing a User Profile<\/h4>\r\n<p>As a user goes through your onboarding process, they may be asked to fill out their preferences as part of a user profile. This step could get skipped as users often want to jump right into using a product. (Think about any streaming service asking you to select shows you like when you first create your account.) But, their online profile is important for your brand because it holds valuable information that could inform future marketing messages.<\/p>\r\n\r\n[caption id=\"attachment_106987\" align=\"alignnone\" width=\"1192\"]<img class=\"size-full wp-image-106987\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/screencapture-reallygoodemails-emails-complete-your-profile-2023-01-17-11_53_26-edit.png\" alt=\"LinkedIn Email Retargeting\" width=\"1192\" height=\"1606\" \/> <em><a href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a> sent this retargeting email asking users to complete their profiles and add job preferences. Source: Really Good Emails.<\/em>[\/caption]\r\n\r\n<p>With centralized data and the ability to track the actions they\u2019ve completed on various marketing channels, you can see that the customer not only hasn\u2019t completed their profile, but they haven\u2019t downloaded your mobile app yet either. After a certain amount of time has passed, you can send a retargeting email encouraging them to download the app and fill out their profile. The email can feature a link to the app store, making it easy to access if the user is on their phone. If they download the app, but still don\u2019t complete their profile, you can send additional emails or mobile inbox messages that link the user directly to the profile setup page within the app.<\/p>\r\n<h4>Abandoned Cart<\/h4>\r\n<p>A more traditional example of email retargeting is the <a href=\"https:\/\/iterable.com\/articles\/what-is-a-cart-abandonment-campaign\/\" target=\"_blank\" rel=\"noopener\">abandoned cart<\/a> email. A user could be shopping on your retail website, add a shirt to their online cart, but then leave the site without purchasing said shirt. As soon as they left your site, a retargeting email could be triggered to send, featuring the shirt they left behind. To sweeten the deal and entice the user to make the purchase, some brands may also offer a discount code or free shipping.<\/p>\r\n\r\n[caption id=\"attachment_106993\" align=\"alignnone\" width=\"1316\"]<img class=\"size-full wp-image-106993\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/screencapture-reallygoodemails-emails-did-you-forget-something-away-2023-01-20-14_55_01-edit.png\" alt=\"Away Abandoned Cart Email\" width=\"1316\" height=\"1368\" \/> <em>Luggage brand, <a href=\"https:\/\/www.awaytravel.com\/\" target=\"_blank\" rel=\"noopener\">Away<\/a>, sends a summary of the entire cart with the item details and quantities. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/did-you-forget-something-away\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>What if the shopper is on your mobile app or mobile site? With a cross-channel strategy in place, your brand can recognize this user, regardless of where or how they interact with your brand, and send communications based on those interactions.<\/p>\r\n<p>For example, if a user adds a product to their cart on your mobile site but doesn\u2019t check out, you can send an abandoned cart retargeting email that includes a deep link to their shopping cart. Then, once they arrive on your site you could send an in-browser message or SMS featuring a limited-time coupon code.<\/p>\r\n<p>From the customer\u2019s perspective, you\u2019ve now created a holistic experience where, regardless of the channel they use, they\u2019re recognized by your brand as the same user with a cohesive recognition of their behavior and messaged as such.<\/p>\r\n<h3>Retargeting is a Tool for Individualization<\/h3>\r\n<p>Recognizing every customer as an individual is critical when designing a cross-channel strategy. Sending the same broad messages across multiple channels to every customer isn\u2019t going to move the needle. But, using every channel to connect with the customer in ways that make sense to them will not only increase the likelihood of engagement, but build trust as well.<\/p>\r\n<p>Email retargeting is a tool that can help develop your brand\u2019s ability to connect with each user as an individual. Like we said earlier, email retargeting shouldn\u2019t be based on products, but where each customer is on their unique journey.<\/p>\r\n<p><em>To learn more about how Iterable\u2019s automation features can help you build out your cross-channel email retargeting strategy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today.<\/a><\/em><\/p>","post_title":"How to Use Email Retargeting in a Cross-Channel Marketing Strategy","post_excerpt":"\u201cRetargeting\u201d is an umbrella term for personalized marketing techniques. To understand it better, we\u2019re going to look at email retargeting.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-use-email-retargeting-in-a-cross-channel-marketing-strategy","to_ping":"","pinged":"","post_modified":"2023-03-15 17:26:27","post_modified_gmt":"2023-03-16 00:26:27","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106986","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 20, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_Email-Retargeting_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_Email-Retargeting_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_Email-Retargeting_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_Email-Retargeting_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-to-use-email-retargeting-in-a-cross-channel-marketing-strategy\/"},{"ID":106950,"post_author":"79","post_date":"2023-01-18 10:30:18","post_date_gmt":"2023-01-18 18:30:18","post_content":"<p><i data-stringify-type=\"italic\">This article was originally published in <a href=\"https:\/\/www.securitymagazine.com\/blogs\/14-security-blog\/post\/98746-5-trust-building-tips-from-a-risk-minded-ciso\" target=\"_blank\" rel=\"noopener\">Security Magazine<\/a>.<\/i><\/p>\r\n<p>The role of the chief information security officer (CISO) has continuously evolved over the past few years. Effective CISOs have transformed into business leaders with a major say (and stake) in business strategy and priorities. CISOs need to be embedded in every department and at every level of the business. They need to be both on the ground and in the boardroom.<\/p>\r\n<p>In theory, being everywhere, all the time, all at once, seems impossible. But, as a CISO with a track record of effectively managing risk in remote, in-person, and hybrid environments, I know that success is actually quite simple. So simple, in fact, that it\u2019s tied to one key factor: trust.<\/p>\r\n<p>Here are five essential trust-building actions CISOs must take to properly secure their organization.<\/p>\r\n<h3>1. Champion a risk management culture<\/h3>\r\n<p>CISOs, like most C-level leaders, have an extremely wide range of influence. We interact with people across the organization and at all levels, from the board of directors and executive team, to business unit leaders and operational staff, with incredible frequency. We also often connect with external entities, such as partners and customers. It\u2019s important that CISOs view our close proximity to such a diverse range of individuals as a unique opportunity to influence the wider culture of an organization.<\/p>\r\n<p>By encouraging your team and your peers to process decisions using a business risk-based approach you will help their chances of impact and success. Building upon that, they can leverage resources on-hand in a balanced way and optimize their contribution to delivering against the larger company vision. With a bit of guidance and conscious investment from yourself, your colleagues will approach their everyday decisions with critical intentionality that they didn\u2019t have before \u2014 helping to prevent them from making critical mistakes and missteps.<\/p>\r\n<p>Leveraging each interaction as an opportunity to educate and champion others, CISOs can build high-trust and high-value relationships across a business. Gradually, these individual investments and trust-building touchpoints will improve the overall security posture of your organization.<\/p>\r\n<h3>2. Communicate with clarity<\/h3>\r\n<p>A good CISO is a subject matter expert in security who understands how security frameworks impact business success and how to implement the processes needed to protect the organization. A great CISO disseminates their expertise, empowering people with a clear understanding of how they can play their part in securing the business against information security threats. But an outstanding CISO? They will bring observability and alignment around security to their colleagues, ensuring everyone is on the same page and in it together.<\/p>\r\n<p>When you break corporate words like \u201cobservability\u201d and \u201calignment\u201d down, you get a simple and straightforward term: clarity. We all work better when we\u2019re given clarity \u2014 clear instructions, reasoning, deadlines, and feedback. With clarity, we can make informed decisions, own our actions, and explain the \u201cwhy\u201d behind our work. Clarity breeds understanding, predictability, and certainty, thereby ensuring that we are operating with aligned expectations. This reduces the likelihood of confusion and conflict, thereby protecting trust.<\/p>\r\n<p>Clarity is the cornerstone of trust and a critical investment for an outstanding CISO. Here\u2019s what the approach to greater clarity looks like for security leaders:<\/p>\r\n<ul>\r\n\t<li>Identify critical processes with colleagues<\/li>\r\n\t<li>Identify their success criteria<\/li>\r\n\t<li>Work together to define key performance metrics that incorporate security<\/li>\r\n\t<li>Align on how these performance metrics play into key risk indicators<\/li>\r\n\t<li>Define clear thresholds for notification and alerting<\/li>\r\n<\/ul>\r\n<p>By empowering your colleagues with the information and direction they need to succeed, your colleagues can work smarter, not harder, to accomplish shared goals. A good leader gives their team the tools they need to succeed before a direction is given. Demands made without direction set both the individual and the organization up for failure.<\/p>\r\n<h3>3. Activate empathy<\/h3>\r\n<p>When it comes to empathy, many leaders get stuck in the theory of it; it\u2019s an oft-lauded leadership skill with direct ties to employee retention and business success. It\u2019s easy to get caught up in talking about empathy\u2019s benefits, and completely forget to act on it. But empathy without action is not a luxury security leaders can afford. Because empathy plays such an enormous role in trust, it\u2019s much more than a theory to security leaders \u2014 it\u2019s a critical variable of our success.<\/p>\r\n<p>For the modern CISO, the key to successfully mitigating risk is to completely embed security throughout the enterprise. But before we can embed a security mindset in another business unit, we need to create connections, generate buy-in, and build trust with key stakeholders. We need to activate empathy.<\/p>\r\n<p>The road to empathy starts with listening. Do you know what your business partner is going through at this exact moment? Maybe they just got reprimanded by a customer. Perhaps their supervisor just came down hard on their last deal size. Maybe they are going through a tough time at home. The point is, you never know what\u2019s going on behind the scenes. That is, of course, unless you ask. It\u2019s important CISOs understand what challenges (personal and professional) your business partner is facing, so we can make an informed decision on how to proceed.<\/p>\r\n<p>Is this the right time for a conversation to happen? Is there another, more effective forum or approach? Catering conversations to the needs of our colleagues is critical to ensuring shared success.<\/p>\r\n<p>Next, make an effort to understand the organizational model of the team you\u2019re trying to engage. Is their organization operating at peak efficiency? Is their team set up to support their own success? Before a department can tackle security projects, it needs to be designed to support its own. Ask yourself: \u201cHow can I invest in my partner organization\u2019s operational maturity to make them fit to handle security requests?\u201d Help them help you.<\/p>\r\n<p>CISOs have significant influence when it comes to business demands and decisions. It\u2019s important we use this power for \u201cgood\u201d \u2014 to leverage this influence to set up our business partners for success before our own. Once we understand a collaborator\u2019s business needs, we can make more informed asks, setting them up for success when they are ready to tackle our challenges.<\/p>\r\n<h3>4. Prioritize growth mindset and agility<\/h3>\r\n<p>This should come as no surprise. We are not always going to get our strategy or actions right. And I know that this is terrifying for a security leader to admit. But we have to afford ourselves the same empathy and understanding we give our colleagues and recognize that learning is all part of the job. Mistakes will be made. And we have to pivot \u2014 quickly \u2014 to assess and neutralize the mistake. And then pivot again \u2014 just as quickly \u2014 to assess when we learned and implement changes to our frameworks accordingly. Agility and a growth mindset demonstrate humility and strong intent for successful outcomes for our business partners, thereby building further trust.<\/p>\r\n<p>It\u2019s helpful to start your growth mindset journey with a simple consideration: what is our job really about? No, it\u2019s not technical prowess. Most CISOs have a good technical understanding of security tools and processes, but at the end of the day, this knowledge is a baseline expectation. What our job comes down to is both holding the view of the massive span of a business (and its surface area) while also consistently bringing the question of \u201cWhat can we do to optimize security today, and how can we do it better tomorrow?\u201d Knowing that agility and evolution is a part of your daily routine makes the reality of constant change easier to swallow. And a lot more fun. Believe me.<\/p>\r\n<h3>5. Arm your team with trust<\/h3>\r\n<p>When we talk about team management, it\u2019s easy to put the burden of trust on your team. We need to trust that our team can execute, so we sometimes fixate on the idea that they need to build and maintain trust with us. But it\u2019s important to remember that trust is a two-way street. And a key to operationalizing an effective security program is arming your team with trust in you: the security leader.<\/p>\r\n<p>To get an accurate measure of trust in your leadership, you should take a look at team dynamics. A high-trust team will have zero hesitation in sharing an unpopular opinion and a high level of comfort in being open and vulnerable in meetings. They will be supportive, engaging, and creative. Meetings will be heavy with discussion and collaboration. Trust feels blameless. When something goes wrong, a team with a culture of trust focuses on what went wrong and how to engage moving forward. Feedback in a trusting environment is focused, collaborative, and safe. A capable team that has trust in you as a leader and trust in each other is well-prepared to manage and mitigate organizational risk.<\/p>\r\n<p>If trust seems like it is trending low in your organization, don\u2019t stress. Trust in your leadership is built over time, and is built on some of the tips I mentioned earlier, like clarity and direction. By establishing a core set of team values, and generating alignment in these values, leaders can build a shared sense of purpose and camaraderie (stepping stones on the road to trust).<\/p>\r\n<h3>A quiet career<\/h3>\r\n<p>The CISO\u2019s capacity to cultivate trust is more than an esoteric discussion in a business-school course \u2014 it\u2019s a critical component of our job. But security, unlike the rest of the C-suite, doesn't have as obvious a tie between trust and business success metrics. While the rest of the C-suite may be able to point to the connection between trust and revenue or customer retention, security teams have to look a little closer at that connection. And that\u2019s because the mark of a job well done for a CISO is not as bombastic (or tangible) as a merger or product launch. It\u2019s silence and persistence. And the subtlety of our success is sometimes hard to see.<\/p>\r\n<p><em>Visit <a href=\"https:\/\/www.securitymagazine.com\/blogs\/14-security-blog\/post\/98746-5-trust-building-tips-from-a-risk-minded-ciso\">securitymagazine.com<\/a> to view the original article.<\/em><\/p>","post_title":"5 trust-building tips from a risk-minded CISO","post_excerpt":"Originally published in Security Magazine. Here are five trust-building actions CISOs must take to secure their organization.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-trust-building-tips-from-a-risk-minded-ciso","to_ping":"","pinged":"","post_modified":"2023-01-18 10:30:18","post_modified_gmt":"2023-01-18 18:30:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106950","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 18, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_CISO_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"CISO\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_CISO_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_CISO_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011823_CISO_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-trust-building-tips-from-a-risk-minded-ciso\/"},{"ID":106930,"post_author":"79","post_date":"2023-01-13 12:30:11","post_date_gmt":"2023-01-13 20:30:11","post_content":"<p>Web3 is emerging as a label for the reinvention of how the internet works. It portrays an evolution of the world wide web and paves a new road for what the internet will look like in the future.<\/p>\r\n<p>For example, in the past year there has been an explosion in the development of abstract concepts like NFTs, crypto, and more. These concepts are run by blockchain technology, which is classified as a \u201cdistributed ledger.\u201d Blockchain allows for data to be stored by a network of servers instead of a single server, which, as <a href=\"https:\/\/hbr.org\/2022\/05\/what-is-web3\">Harvard Business Review<\/a> puts it, \u201coffers users an immutable and transparent way to store information.\u201d<\/p>\r\n<p>Blockchain technology is being introduced in new ways to help distribute and decentralize stored information. And, while this decentralization of data makes up a large portion of Web3, there are a handful of other elements that also contribute to the definition of Web3. So, before we dig into Web3 marketing, let's first fully understand Web3.\u00a0<\/p>\r\n<h3>Additional Elements of Web3<\/h3>\r\n<p>In addition to decentralized data storage via Blockchain, Web3 also includes the semantic web, artificial intelligence and machine learning, and augmented and virtual reality.<\/p>\r\n<h4>Semantic Web<\/h4>\r\n<p>According to <a href=\"https:\/\/www.growthchain.io\/blog\/web3-marketing\" target=\"_blank\" rel=\"noopener\">Growthchain.io<\/a>, \u201cThe semantic web is an umbrella term for implementing and improving online technologies by enabling internet users to create, share, and link material through search and analysis based on the ability to understand the meaning of words rather than keywords, ultimately allowing a search engine and humans to communicate more efficiently.\u201d<\/p>\r\n<p>Boiled down, the semantic web is built on data that can be easily read, understood, and interpreted by machines, allowing the information to be dispelled across a network versus owned in siloes. So again, we see the theme of a decentralization of information with the goal of the semantic web being a <a href=\"https:\/\/www.techopedia.com\/definition\/27961\/semantic-web\" target=\"_blank\" rel=\"noopener\">globally-linked database<\/a>.<\/p>\r\n<h4>Artificial Intelligence &amp; Machine Learning<\/h4>\r\n<p>With the availability of data designed to be interpreted by machines, artificial intelligence (AI) and machine learning (ML) will continue to improve and be a large part of the next iteration of the internet. AI will be smart enough to design products and contribute to the economy. According to <a href=\"https:\/\/www.leewayhertz.com\/ai-in-web3\/\" target=\"_blank\" rel=\"noopener\">LeewayHertz<\/a>, \u201cPWC estimates that AI will contribute $15.7 trillion to the global economy by 2030, resulting in a 14% increase in global GDP.\u201d<\/p>\r\n<h4>Augmented &amp; Virtual Reality<\/h4>\r\n<p>We\u2019ve all heard of the metaverse at this point. Whole worlds exist in alternate, virtual worlds. (There are even metaverse real estate agents selling <a href=\"https:\/\/www.nar.realtor\/magazine\/real-estate-news\/technology\/virtual-property-in-the-metaverse\" target=\"_blank\" rel=\"noopener\">virtual properties<\/a>!) The possibilities are endless in a virtual reality\u2014people from all over the globe can connect in the same \u201croom.\u201d Again, we are seeing the theme of global connection and decentralized information.<\/p>\r\n<p>These aspects of Web3 can expand into a variety of different areas, one being marketing. Web3 marketing is changing the marketing landscape by requiring new ways for brands to connect with customers.<\/p>\r\n<h3>Web3 Marketing<\/h3>\r\n<p>A lot of the elements of Web3 connect directly to marketing. One of the key connections to marketing is the level of transparency that Web3 brings to all communications. With the decentralization of data, customers will gain more in control of their own data. Which, as <a href=\"https:\/\/zenmedia.com\/blog\/web3-marketing\/\" target=\"_blank\" rel=\"noopener\">ZenMedia<\/a> put it, \u201c...will require marketers to focus on building relationships with prospects through direct communication.\u201d<\/p>\r\n<h4>Increasing Importance of First- and Zero-Party Data<\/h4>\r\n<p>With decentralization and protection of data through technology like Blockchain, the power is being transferred back to the customer. Think about the <a href=\"https:\/\/www.searchenginejournal.com\/google-gives-third-party-cookies-another-year\/459412\/\" target=\"_blank\" rel=\"noopener\">deprecation of third-party cookies<\/a>. Data can no longer be collected and stored without customers\u2019 knowledge, which only increases the value of customer data, for marketers.<\/p>\r\n<p>The importance of privacy and transparency with customer data extends into the metaverse. Like <a href=\"https:\/\/venturebeat.com\/datadecisionmakers\/who-owns-your-data-re-imagining-data-management-for-web3\/\" target=\"_blank\" rel=\"noopener\">VentureBeat<\/a> says, \u201cwhen forming their metaverse strategy, brand marketers must consider the privacy implications of reaching audiences through ads as we move <a href=\"https:\/\/venturebeat.com\/2022\/07\/27\/who-owns-your-data-re-imagining-data-management-for-web3\/\" target=\"_blank\" rel=\"noopener\">beyond third-party cookies<\/a> into Web3\u201d<\/p>\r\n<p>As a result, brands will need to figure out new ways to collect customer data while <a href=\"https:\/\/dmexco.com\/stories\/web3-marketing-what-marketers-need-to-know\/\" target=\"_blank\" rel=\"noopener\">maintaining transparency and building trust<\/a>. First- and zero-party data\u2014data collected implicitly from sites the customer visits (think: \u201caccept cookies) and data collected by asking the customer directly\u2014will continue to gain popularity in the cookieless, transparent world of Web3 marketing.<\/p>\r\n<h4>Artificial Intelligence in Web3 Marketing<\/h4>\r\n<p>With data becoming more secure and the simultaneous need for brands to become more transparent, AI will continue to be beneficial for marketers\u2014if not increasingly so. AI can help in recognizing patterns in user behavior. As customers connect and engage with brands, AI tools can observe these real-time behaviors and predict future behaviors.<\/p>\r\n<p>This ability to predict future behavior or preferences is crucial, especially when developing a cross-channel marketing strategy. With a variety of channels\u2014SMS, email, push notifications, etc.\u2014it\u2019s difficult to know which channel will be the most effective with each individual customer.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/iterable-unveils-cutting-edge-mobile-and-cross-channel-capabilities\/\" target=\"_blank\" rel=\"noopener\">Advanced AI tools<\/a> can automatically recognize trends like which channels each customer is more receptive to and even at what times to send those messages to improve engagement. Plus, AI automation can then go one step further and actually send messages triggered by those behavioral preferences or send times.<\/p>\r\n<p>Serving as a marketing automation tool, AI can deliver personalized marketing messages to every individual customer without a manual lift from a brand\u2019s marketing team.<\/p>\r\n<h3>Web3 Marketing is Creating a Customer-Centric Future<\/h3>\r\n<p>There\u2019s a theme emerging from these aspects of Web3 marketing: customer-centricity. Customer needs, wants, and preferences are at the heart of all of these new technologies and capabilities. Data decentralization helps protect customer data and artificial intelligence improves the overall customer experience by analyzing behaviors and delivering content based on those behaviors.<\/p>\r\n<p>As marketers, we should always aim to think from the customer\u2019s perspective. With each new campaign that\u2019s created, consider how relevant each message is to the individual customer and how you can build a one-to-one relationship with every single one.<\/p>\r\n<p><em>To learn more about Iterable\u2019s new <a href=\"https:\/\/iterable.com\/blog\/iterable-unveils-cutting-edge-mobile-and-cross-channel-capabilities\/\" target=\"_blank\" rel=\"noopener\">AI Optimization Suite<\/a>, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"An Introduction to Web3 Marketing","post_excerpt":"Web3 is all about transparency and efficiency. As a result, the central theme emerging in Web3 marketing is customer-centricity. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"an-introduction-to-web3-marketing","to_ping":"","pinged":"","post_modified":"2023-01-13 12:30:11","post_modified_gmt":"2023-01-13 20:30:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106930","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 13, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Blog-Header-768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Web3 Marketing\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Blog-Header-768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Blog-Header-768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Blog-Header-768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/an-introduction-to-web3-marketing\/"},{"ID":106773,"post_author":"79","post_date":"2023-01-11 06:44:52","post_date_gmt":"2023-01-11 14:44:52","post_content":"<p>A new year is a fresh start. With this fresh start we expect some new trends to emerge in the world of graphic design\u2014particularly in emails. Every year we like to forecast what we believe will be the design trends for the coming year. In <a href=\"https:\/\/iterable.com\/blog\/start-fresh-with-these-2022-email-design-trends\/\" target=\"_blank\" rel=\"noopener\">2022<\/a>, for example, we predicted bright colors, overlapping elements, and combining photography and illustration\u2014amongst others. This year, as one of Iterable\u2019s resident brand designers, I was asked to give my perspective on the email design trends for 2023.<\/p>\r\n<h3>Doing the Most in 2023<\/h3>\r\n<p>As I put together this list of design trends, I started to notice a pattern. All of these trends are loud, bold, and playful. We saw a hint of this in 2022, but, as of late, we\u2019re seeing exciting design everywhere\u2014<a href=\"https:\/\/www.thespruce.com\/what-is-maximalist-style-4685629\" target=\"_blank\" rel=\"noopener\">interior design<\/a>, <a href=\"https:\/\/www.jumpstartmag.com\/fashion-trend-where-did-it-come-from-and-where-is-it-going\/\" target=\"_blank\" rel=\"noopener\">fashion<\/a>, etc. Even the <a href=\"https:\/\/www.pantone.com\/color-of-the-year\/2023\" target=\"_blank\" rel=\"noopener\">Pantone Color of the Year for 2023<\/a> is Viva Magenta, an extremely bright color. This year, expect to see the \u201cmaximalist\u201d mindset shine through in the following graphic design trends.<\/p>\r\n<h4>1. Retro Inspiration<\/h4>\r\n<p>Being bold isn\u2019t new. (Remember the neons and patterns of the \u201880s and \u201890s?) In 2023 you can expect a lot of brands to take inspiration from the past and create retro- or vintage-style designs. Take a look at this example from Australian brand <a href=\"https:\/\/sometimesalways.com.au\/\" target=\"_blank\" rel=\"noopener\">Sometimes Always<\/a>, an online wine boutique.<\/p>\r\n\r\n[caption id=\"attachment_106787\" align=\"alignnone\" width=\"1514\"]<img class=\"size-full wp-image-106787\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/screencapture-reallygoodemails-emails-last-chance-bottles-sale-take-15-off-2023-01-09-11_29_08-edit.png\" alt=\"Bold, retro colors and fonts featured\" width=\"1514\" height=\"3389\" \/> <em>Sometimes Always uses \u201870s colors and fonts to create a feeling of nostalgia. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/last-chance-bottles-sale-take-15-off\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Right off the bat, Sometimes Always plays with bright color by using a vintage yellow background. But, in addition to color, Sometimes Always features fonts and imagery that bring a \u201870s feel. One feature, in particular, that screams \u201cretro\u201d is the rounded edges of the header image\u2014it almost feels like an old bar coaster or a photo in an album at your grandma\u2019s house.<\/p>\r\n<h4>2. Monochromatic Color Schemes<\/h4>\r\n<p>Including loud color in design doesn\u2019t necessarily mean more than one color. A 2023 email design trend you can expect to see is monochromatic color schemes. This means taking one color and using different shades or hues of that color to create depth and contrast. This example from Notorious Nooch, a plant-based seasoning brand, showcases a blue monochromatic color palette.<\/p>\r\n\r\n[caption id=\"attachment_106793\" align=\"alignnone\" width=\"1512\"]<img class=\"size-full wp-image-106793\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/screencapture-reallygoodemails-emails-new-prouct-launch-today-2023-01-09-11_58_10-edit.png\" alt=\"Monochromatic Email Design\" width=\"1512\" height=\"7270\" \/> <em>To promote the launch of their B12 Super Nooch seasoning, <a href=\"https:\/\/notoriousnooch.co\/\" target=\"_blank\" rel=\"noopener\">Notorious Nooch<\/a> used the color of the product to make a bold statement. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/new-prouct-launch-today\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>The monochromatic design may be simple, but it\u2019s effective. Notorious Nooch is using it to specifically promote a new product that has this same color blue packaging. It\u2019s a smart choice to introduce a new product in an email that makes the color impossible to forget. Plus, this electric blue will certainly stand out in inboxes.<\/p>\r\n<h4>3. Highlighted Text and Images<\/h4>\r\n<p>Aligning with the bold and playful use of color, we\u2019re going to also be seeing a lot of highlighting certain words or images to draw attention to them. Rather than changing the color of the text itself, highlighting creates contrast and offers an opportunity to add even more color. This example from <a href=\"https:\/\/venmo.com\/\" target=\"_blank\" rel=\"noopener\">Venmo<\/a>, the money transfer app, shows some traditional highlighter colors\u2014greens, pinks, oranges\u2014that brighten the email and call out some key words and phrases.<\/p>\r\n\r\n[caption id=\"attachment_106799\" align=\"alignnone\" width=\"1320\"]<img class=\"size-full wp-image-106799\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/screencapture-reallygoodemails-emails-just-in-time-add-venmo-to-amazon-for-all-your-holiday-shopping-2023-01-09-16_33_08-edit.png\" alt=\"Highlighting text email example\" width=\"1320\" height=\"3382\" \/> <em>Venmo highlighted their name and Amazon\u2019s name, along with holiday-related words, to showcase a holiday partnership. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/just-in-time-add-venmo-to-amazon-for-all-your-holiday-shopping\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Highlighting helps draw the eye to the most important pieces of information in the email. The first thing someone sees when they open and skim this Venmo email is \u201cAmazon\u201d and \u201cVenmo.\u201d The last thing they see is \u201choliday shopping.\u201d This could prompt the customer to want to learn more and continue to read and engage with the email.<\/p>\r\n<h4>4. Outlined Text<\/h4>\r\n<p>Another big and bold email design trend we\u2019ll see in 2023 is outlined text. This is another device for drawing attention to the key information in the email while adding negative space, depth, and dimension. This example from <a href=\"https:\/\/www.alltrails.com\/\" target=\"_blank\" rel=\"noopener\">AllTrails<\/a>, an app featuring a database of outdoor trails, features the promotion, 20% off, in huge outlined text.<\/p>\r\n\r\n[caption id=\"attachment_106805\" align=\"alignnone\" width=\"1393\"]<img class=\"size-full wp-image-106805\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/screencapture-reallygoodemails-emails-our-first-ever-sale-on-alltrails-gear-is-happening-now-2023-01-10-09_19_27-edit.png\" alt=\"AllTrails text outline example\" width=\"1393\" height=\"2034\" \/> <em>This email from AllTrails features a large outlined promotion, layered within a photograph. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/our-first-ever-sale-on-alltrails-gear-is-happening-now\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>AllTrails was clever in their usage of outlined text because you can still see the background image. Their whole brand focuses on the outdoors, so keeping the landscape visible\u2014while still showcasing a promotion in a large text size\u2014aligns with their brand. They also layered the image and words in a way that creates a foreground, middle ground, and background, which adds interest.<\/p>\r\n<h4>5. Hints of Illustration<\/h4>\r\n<p>We\u2019re also going to see a lot of illustration popping up in emails. But, it will be combined with photography. The illustrations act as an accent to the photography and inject the brand\u2019s colors and style to enhance the look and feel of the email. This example from Austin East Ciders, an Austin-based cider brand, features their new sangria cider flanked by illustrated fruits.<\/p>\r\n\r\n[caption id=\"attachment_106811\" align=\"alignnone\" width=\"1303\"]<img class=\"size-full wp-image-106811\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/screencapture-reallygoodemails-emails-our-newest-flavor-of-cider-is-here-2023-01-10-10_00_22-edit-1.png\" alt=\"Illustration design trends\" width=\"1303\" height=\"4173\" \/> <em>Austin East Ciders uses illustrated fruit to showcase their new sangria cider. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/our-newest-flavor-of-cider-is-here\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>What\u2019s particularly clever about this email is the illustrated fruit at the top is then mirrored by a photo of fruit at the bottom. The two elements are similar, which creates consistency, but in the header image the can of cider is the star against the illustrated fruit. (Also, is that a nod to Viva Magenta we\u2019re seeing in the bottom photo?)<\/p>\r\n<h3>Making a Statement in 2023<\/h3>\r\n<p>These 2023 email design trends are all about making a statement\u2014they\u2019re loud, they\u2019re bold, they\u2019re playful. Adding color, outlines, highlights, and illustrations can help emails catch customers\u2019 attention.<\/p>\r\n<p>But, if all emails start to be visually bold, your brand will have to be strategically bold to set yourself apart. Design can help open the door to engaging customers, but the content of the emails, including personalization, can keep them engaged. Being bold goes beyond design in 2023.<\/p>\r\n<p><em>To learn more about Iterable and how it can take your email marketing strategy to the next level, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a>.<\/em><\/p>","post_title":"2023 Email Design Trends","post_excerpt":"This year, Nick Jarrett, one of Iterable\u2019s resident brand designers, was asked to give his perspective on the email design trends for 2023.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"2023-email-design-trends","to_ping":"","pinged":"","post_modified":"2023-01-11 06:44:52","post_modified_gmt":"2023-01-11 14:44:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106773","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 11, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011123_2023-Design-Trends_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"2023 Email Design Trends\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011123_2023-Design-Trends_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011123_2023-Design-Trends_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/011123_2023-Design-Trends_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/2023-email-design-trends\/"},{"ID":106763,"post_author":"103","post_date":"2023-01-11 05:31:24","post_date_gmt":"2023-01-11 13:31:24","post_content":"<p>Do you believe \u201cif you build it, they will come?\u201d In episode three of this series, hear how TaskHuman found that to not always be true!<\/p>\r\n<p>What <em>does<\/em> work? TaskHuman discovered that a robust user journey strategy was the key to increasing user engagement and retention. During this webinar, Head of Growth Marketing at TaskHuman, Emma Lehman, will share how her team uses Iterable to personalize journeys across the lifecycle\u2014from welcome to onboarding, and beyond.<\/p>\r\n<p>Iterable\u2019s Senior Director of Customer &amp; Partner Marketing, Katie Pope, will join Emma as she demonstrates how TaskHuman\u2019s onboarding journey\u2014a sequential step-by-step user experience\u2014increased user adoption, participation, and KPIs across the board.<\/p>\r\n<p><strong>Walk away from this webinar understanding:<\/strong><\/p>\r\n<ul>\r\n\t<li>How to increase user engagement and adoption through user journeys<\/li>\r\n\t<li>How to build robust journeys throughout the customer lifecycle<\/li>\r\n\t<li>New ideas to personalize messages and earn loyalty<\/li>\r\n\t<li>Best practices for executing multi-channel messages<\/li>\r\n<\/ul>","post_title":"Ask a Builder About: How TaskHuman Improves Program Engagement From Personalized Journeys","post_excerpt":"The \u201cAsk A Marketer About\u201d webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to their customers using Iterable.","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ask-a-builder-about-taskhuman-improves-program-engagement-from-personalized-journeys","to_ping":"","pinged":"","post_modified":"2023-02-15 12:42:54","post_modified_gmt":"2023-02-15 20:42:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=106763","menu_order":8,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"January 11, 2023","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Ask-a-Marketer_TaskHuman_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Ask-a-Marketer_TaskHuman_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Ask-a-Marketer_TaskHuman_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/Ask-a-Marketer_TaskHuman_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/ask-a-builder-about-taskhuman-improves-program-engagement-from-personalized-journeys\/"},{"ID":106721,"post_author":"79","post_date":"2023-01-05 06:11:03","post_date_gmt":"2023-01-05 14:11:03","post_content":"<p>In the first part of this series, we touched upon <a href=\"https:\/\/iterable.com\/blog\/level-up-your-mobile-gaming-user-acquisition-tactics\/\" target=\"_blank\" rel=\"noopener\">mobile gaming user acquisition<\/a>. In a highly saturated mobile app market\u2014the App Store and Google Play Store have <a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/\" target=\"_blank\" rel=\"noopener\">more than five million apps available<\/a>\u2014brands have to make sure their apps are not only discoverable, but also align with the needs and wants of their intended audiences. But, once your brand has overcome the acquisition hurdles, how do you keep them engaged?<\/p>\r\n<p>In this installment of our mobile gaming series, we\u2019ll be covering mobile gaming user retention strategies to ensure that once your game is installed on a user\u2019s phone, it stays there.<\/p>\r\n<h3>The Challenges of Mobile Gaming User Retention<\/h3>\r\n<p>Once a user downloads your app, it\u2019s pretty easy for them to remove it from their phones. In fact, <a href=\"https:\/\/clearbridgemobile.com\/stats-for-mobile-app-growth-and-success\/\" target=\"_blank\" rel=\"noopener\">25% of users<\/a> open an app only once. But, if they decide to uninstall, you lose an engaged, active user plus access to multiple marketing channels (push notifications, in-app messages, etc.), which is why retention\u2014and timing\u2014is crucial.<\/p>\r\n<p>The actions taken in the first \u201cN\u201d days\u2014from initial install\u2014are often used to define retention success in the mobile gaming industry.<\/p>\r\n<h4>The First \u201cN\u201d Days<\/h4>\r\n<p>To determine retention success, mobile gaming brands generally track user behavior within the first N days\u2014a predetermined time frame. Some common defaults are one day, seven days, or 30 days.<\/p>\r\n<p>Keep in mind that, depending on your specific app, this timeframe can be <a href=\"https:\/\/amplitude.com\/blog\/n-day-retention-for-mobile-games\" target=\"_blank\" rel=\"noopener\">shortened or extended<\/a>\u2014this is just a common default. In fact, <a href=\"https:\/\/www.deconstructoroffun.com\/blog\/2020\/4\/7\/long-term-retention-why-d180-is-the-new-d30\" target=\"_blank\" rel=\"noopener\">Deconstructor of Fun<\/a> suggests an even longer-term\u2014180 days\u2014measurement. Once the timeframe is set, brands can determine expectations within those timeframes and challenges users have when executing those expectations.<\/p>\r\n<h4>Consistent Engagement<\/h4>\r\n<p>A challenge mobile gaming brands face is consistent interaction with their users in a set number of days. It\u2019s proven that <a href=\"https:\/\/clearbridgemobile.com\/stats-for-mobile-app-growth-and-success\/\" target=\"_blank\" rel=\"noopener\">90% of mobile users<\/a> who regularly engage with an app (even once a week) are more likely to continue using it. So, how can brands stay engaged with users both in the short term and long term?<\/p>\r\n<p>It\u2019s all about delivering the right value at the right time. Brands need to find the right balance between connecting with the user and overwhelming them with notifications and messaging. Plus, brands have to understand which milestones or achievements help retain users and make the game worth playing. Remember, there are five million other apps to choose from, so getting users to continue to choose yours is a huge hurdle.<\/p>\r\n<h4>Gaming Fatigue<\/h4>\r\n<p>Another challenge mobile gaming apps face in the first N days, for example, is gaming fatigue. So, even if you do create ways to engage the users, they could get bored or even overwhelmed. <a href=\"https:\/\/www.thegamer.com\/gaming-fatigue-how-to-prevent\/\" target=\"_blank\" rel=\"noopener\">The Gamer<\/a> equates gaming fatigue to burnout. \u201cFor [gaming] hobbyists, the time they spend working can drain their mental stamina, and trying to accomplish tasks in a video game just taxes them more. Sometimes, the game itself can be a stressor\u2026\u201d With all of this stress and exhaustion, gamers can <a href=\"https:\/\/esportshealthcare.com\/gaming-fatigue\/\" target=\"_blank\" rel=\"noopener\">lose interest in the game itself<\/a>.<\/p>\r\n<p>Mobile gaming brands need to get creative when it comes to overcoming engagement and fatigue challenges.<\/p>\r\n<h3>Overcoming the Challenges<\/h3>\r\n<p>To overcome the challenges of mobile gaming user retention, it helps to put yourself in the gamers\u2019 shoes. With a world of other entertainment options to compete with (not just other apps, but all media), brands have to find the right engagement tactics to ensure longer interactions.<\/p>\r\n<p>Think from their perspective. What do users need to first get introduced to your game? What are they expecting as they continue to interact with your game? When answering these questions, it\u2019s crucial to remember that each user is an individual, with unique stories and experiences, and should be treated as such.<\/p>\r\n<h4>Clear, Concise Onboarding<\/h4>\r\n<p>If a user is trying your game for the first time, but finds the interface confusing and can\u2019t determine the goal of the game, they\u2019re going to give up. <a href=\"https:\/\/iterable.com\/whitepaper\/unboxing-must-have-marketing-campaigns-onboarding-series\/\" target=\"_blank\" rel=\"noopener\">Onboarding<\/a> is a crucial part of the mobile gaming customer journey because it can really make or break a relationship. As <a href=\"https:\/\/www.appcues.com\/blog\/3-fundamental-user-onboarding-lessons-from-classic-nintendo-games\" target=\"_blank\" rel=\"noopener\">Appcues<\/a> puts it, \u201cIn many cases, an effective user onboarding strategy meant the difference between a beloved classic and a forgotten flop.\u201d<\/p>\r\n<p>They also mention that early retention rates can result in compounding engagement rates over time. \u201cA <a href=\"https:\/\/www.appcues.com\/blog\/reduce-customer-churn\" target=\"_blank\" rel=\"noopener\">15% improvement in user retention<\/a> in the first week can compound into nearly twice the number of retained users after 10 weeks.\u201d But, each user is different and will need the right messaging during onboarding\u2014and beyond\u2014to create a long-lasting relationship with your game.<\/p>\r\n<h4>Real-Time Personalization<\/h4>\r\n<p>Each user is unique in how they interact with your game; mobile gaming retention strategies need to be highly personalized to be the most impactful. For example, you could send triggered, individualized communications based on the actions a user has taken. The messaging would be different for a user who has only logged in once compared to a user that logs in every day.<\/p>\r\n<p>What\u2019s more, personalization isn\u2019t widely adopted by gaming apps\u2026yet. According to <a href=\"https:\/\/www.blog.udonis.co\/mobile-marketing\/mobile-apps\/mobile-app-personalization\" target=\"_blank\" rel=\"noopener\">Udonis<\/a>, \u201cOnly 28% of all apps are personalized.\u201d So brands should strike while the iron is hot and make sure their real-time personalization strategies are in place to increase engagement and mobile gaming user retention.<\/p>\r\n<h4>Predictive Analytics<\/h4>\r\n<p>Another tool to overcome mobile gaming user retention challenges is predictive analytics. Based on how users have interacted with your app in the past, predictive analytics uses AI to recognize patterns and determine where along their journey an individual user is likely to drop off. This is highly beneficial for brands because measures can be taken before users drop off, to keep them engaged.<\/p>\r\n<p>For instance, if, according to your predictive analytics, users tend to stop playing after level 10, maybe at level nine, you can offer incentives. Give users extra lives, exclusive content, new challenges, etc. to keep them playing through level 10 and long after. New tools and technology can help improve and automate mobile gaming user retention.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/features\/ai\/\" target=\"_blank\" rel=\"noopener\">Advanced predictive analytics tools<\/a> can also shed light on the data behind the predictions. They not only provide a \u201cwhat\u201d but a \u201cwhy\u201d and \u201chow\u201d as well. If a gamer is at risk of churning, these advanced tools can show what data indicates a predicted churn, allowing your marketing team to adjust strategies to prevent that from happening.<\/p>\r\n<h3>From Retention to Conversion<\/h3>\r\n<p>Now we\u2019ve covered acquisition and retention, but the last and final step in the journey is conversion. We\u2019re all familiar with in-app purchases, but how do you get users\u2014once they\u2019ve discovered your app, downloaded it, and use it regularly\u2014to make in-app purchases. Stay tuned for the next installment of this mobile gaming series.<\/p>\r\n<p><em>To learn how Iterable can improve your mobile gaming user retention strategies (and beyond) through onboarding, real-time personalization, and predictive AI, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Score Big With These Mobile Gaming User Retention Tips","post_excerpt":"We\u2019ll be covering mobile gaming user retention strategies to ensure that once your game is installed on a user\u2019s phone, it stays there.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"score-big-with-these-mobile-gaming-user-retention-tips","to_ping":"","pinged":"","post_modified":"2023-01-05 06:11:03","post_modified_gmt":"2023-01-05 14:11:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106721","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 05, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/122222_GamingEntertainment-Retention_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"mobile gaming retention\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/122222_GamingEntertainment-Retention_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/122222_GamingEntertainment-Retention_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/122222_GamingEntertainment-Retention_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/score-big-with-these-mobile-gaming-user-retention-tips\/"},{"ID":106646,"post_author":"79","post_date":"2023-01-04 06:13:12","post_date_gmt":"2023-01-04 14:13:12","post_content":"<h3>Iterable Named a Customers\u2019 Choice in the December 2022 Gartner<sup>\u00ae<\/sup> Peer Insights\u2122 \u201cVoice of the Customer\u201d: Multichannel Marketing Hubs<\/h3>\r\n<p>We\u2019re honored to be recognized as a Customers\u2019 Choice in the <a href=\"https:\/\/www.gartner.com\/doc\/reprints?id=1-2C2V0OV4&amp;ct=221223&amp;st=sb\" target=\"_blank\" rel=\"noopener\">December 2022 Gartner Peer Insights \u201cVoice of the Customer\u201d: Multichannel Marketing Hubs<\/a>. We wouldn\u2019t have received this recognition without our customers, so, first and foremost, to our customers: thank you. We aim to lead by example and create world-class customer experiences that bring joy not only to our customers\u2019 customers, but our direct customers\u2014the brands that use Iterable\u2014as well. We\u2019re honored to have been given the distinction of Customers' Choice. We\u2019re proud of everything our team has accomplished and the relationships we\u2019ve built with our customers.<\/p>\r\n<p>And, as if the distinction of Customers' Choice and these outstanding customer reviews (we\u2019re not crying, you\u2019re crying) wasn\u2019t enough already, <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener\">G2<\/a>, a peer-to-peer review site, has named Iterable a Marketing Automation Leader in their <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-winter-2023\" target=\"_blank\" rel=\"noopener\">Winter 2023 Momentum Grid\u00ae Report<\/a>.<\/p>\r\n<p>But don\u2019t just take our word for it\u2014let\u2019s hear from the customers themselves!<\/p>\r\n<h3>Customers Choose Iterable as a Superior Product<\/h3>\r\n<h4>\u201cIterable Changed the Game for Us.\u201d<\/h4>\r\n<blockquote>\r\n<p>\u201cI fell in love with Iterable as soon as I found it. We were struggling with having our communications spread out across all different tools and Iterable has allowed us to bring everything into one place.\u201d<\/p>\r\n<p><br \/>\r\n<em>- Director of Growth, Travel and Hospitality (<a href=\"https:\/\/www.gartner.com\/reviews\/market\/multichannel-marketing-hubs\/vendor\/iterable\/product\/iterable\/review\/view\/4442894\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cThe Single Best Multichannel Platform in 2022\u201d<\/h4>\r\n<blockquote>\r\n<p>\"Iterable is the best in class when it comes to ESP's, from the technological side, the ease of integration and quality of API, the power to insert data to personalize customer experience to the incredible support from the success team.\u201d<\/p>\r\n<p><br \/>\r\n<em>- Head of CRM, Banking (<a href=\"https:\/\/www.gartner.com\/reviews\/market\/multichannel-marketing-hubs\/vendor\/iterable\/product\/iterable\/review\/view\/4210912\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cMy Experience with Iterable Has Been Amazing\u201d<\/h4>\r\n<blockquote>\r\n<p>\u201cThe UI is easy to get down and their documentation is exceptional. It's been easy to learn new features and build my skill set over the years with their journeys, ability to personalize templates with logic, and more.\u201d<\/p>\r\n<p><br \/>\r\n<em>- Senior CRM Manager, Retail &amp; Ecommerce (<a href=\"https:\/\/www.gartner.com\/reviews\/market\/multichannel-marketing-hubs\/vendor\/iterable\/product\/iterable\/review\/view\/4154428\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cGreat Platform for Marketing Automation\u201d<\/h4>\r\n<blockquote>\r\n<p>\"Live chat support is usually fantastic - you get an answer within 30 minutes. Workflows work consistently well, and are clear to sort out and start new workflows. Scheduling and building lists are speedy and painless. Iterable seems to deal with large amounts of data with ease.\"<\/p>\r\n<p><br \/>\r\n<em>- Phil S., Email Marketing Specialist, Media &amp; Entertainment (<a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-7174890\" target=\"_blank\" rel=\"noopener\">G2<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h3>Customers Choose Iterable Because it\u2019s Easy to Use &amp; Flexible<\/h3>\r\n<h4>\u201cGreat Modern, Flexible ESP\u201d<\/h4>\r\n<blockquote>\r\n<p>\"Had a great experience switching over to Iterable. Very intuitive, flexible, easy for our business users to create workflows and customer segments without Dev, and our Creative team loved the drag and drop UI. Made our email operations much more streamlined.\"<\/p>\r\n<p><br \/>\r\n<em>- VP Ecommerce, Consumer Goods (<a href=\"https:\/\/www.gartner.com\/reviews\/market\/email-marketing\/vendor\/iterable\/product\/iterable\/review\/view\/4123770\" target=\"_blank\" rel=\"noopener\">Gartner<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cIterable allows for personalization and complexity without sacrificing user-friendliness\u201d<\/h4>\r\n<blockquote>\r\n<p>\u201cI love Iterable for its powerful segmentation and automation capabilities. We can leverage all kinds of user data, from basic info to complex behavioral insights, to create highly personalized, timely campaigns. Its customer support is the best I\u2019ve ever received for a marketing product.\u201d<\/p>\r\n<p><br \/>\r\n<em>- Verified User, Real Estate (<a href=\"https:\/\/www.g2.com\/survey_responses\/iterable-review-7088465\" target=\"_blank\" rel=\"noopener\">G2<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cFast pivoting platform that is easy to use!\u201d<\/h4>\r\n<blockquote>\r\n<p>\"Iterable is constantly adapting to new trends, which is huge. The UI is relatively easy to use, and the product team is always receptive to suggestions from our team.\"<\/p>\r\n<p><br \/>\r\n<em>- Delano W., Marketing Manager, Apps &amp; Services (<a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-7165711\" target=\"_blank\" rel=\"noopener\">G2<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cModular platform that scales to meet your CRM needs\u201d<\/h4>\r\n<blockquote>\r\n<p>\"The best feature of Iterable is by far the modular nature of the core structure of customer data. There really is no limit when it comes to the data you can store about your customer, and what this unlocks is a host of industry-leading tools that allow you to build multi-channel campaigns and automations to target these customers. This, coupled with a simple to use journeys tool and powerful campaigns builder is a great combination to help you better understand, segment and effectively target your customers on a truly personal level.\"<\/p>\r\n<p><br \/>\r\n<em>- Ethan B., CRM Manager, Consumer Apps &amp; Services (<a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-6985320\" target=\"_blank\" rel=\"noopener\">G2<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h3>Customers Choose Iterable Because of Stellar Support<\/h3>\r\n<h4>\u201cI have loved working with Iterable! Their customer service is fast, attentive, and amazing!\u201d<\/h4>\r\n<blockquote>\r\n<p>\u201cIterable has amazing training videos, modules, and live training courses you can take to stay updated on features and updates. So thankful for their resources!\u201d<\/p>\r\n<p><br \/>\r\n<em>- Marissa N., Email Analyst (<a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-7312790\" target=\"_blank\" rel=\"noopener\">G2<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cA great partner to help deliver amazing communications\u201d<\/h4>\r\n<blockquote>\r\n<p>\u201cThe team at Iterable are an extension of our own teams, they seek to understand your problems and opportunities and have the people available to help you quickly and effectively deliver value. The tool itself is simple but powerful and the onboarding process has been seamless.\u201d<\/p>\r\n<p><br \/>\r\n<em>- Verified User, Hospitality (<a href=\"https:\/\/www.g2.com\/survey_responses\/iterable-review-6928144\" target=\"_blank\" rel=\"noopener\">G2<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<h4>\u201cGreat platform for email and push notifications and the onboarding support is great!\u201d<\/h4>\r\n<blockquote>\r\n<p>\"Easy to use platform. Creating Journeys (Workflows) is easy for both push notifications and email. The onboarding support is excellent and help us ensure we reached all the technical implementation and began to execute.\"<\/p>\r\n<p><br \/>\r\n<em>- Peter V., Head of Marketing, Fintech &amp; Insurance (<a href=\"https:\/\/www.g2.com\/products\/iterable\/reviews\/iterable-review-7329691\" target=\"_blank\" rel=\"noopener\">G2<\/a>)<\/em><\/p>\r\n<\/blockquote>\r\n<p>For us, customer centricity means building a platform that makes the lives of our customers\u2019 easier. Both the Iterable platform and the Iterable team were established with the understanding that our customers\u2019 success is of the utmost importance.<\/p>\r\n<h3>Continuing to Be Unabashedly Bold<\/h3>\r\n<p>None of these recognitions would be possible without our customers, so again, we want to say a huge thank you. We\u2019re so grateful we\u2019re able to deliver a best-in-class experience, and the kind words of our customers give us the motivation to continue innovating and connecting people with products and services that bring them joy.<\/p>\r\n<p>We\u2019re constantly iterating and looking for new ways to make our customers\u2019 jobs not only easier, but more effective and efficient at the same time. (Want to learn more? <a href=\"https:\/\/iterable.com\/blog\/iterable-unveils-cutting-edge-mobile-and-cross-channel-capabilities\/\" target=\"_blank\" rel=\"noopener\">Check out our latest product release<\/a>.)<\/p>\r\n<p>We love hearing from our customers and opening up all communication channels. If you want to join the conversation, <a href=\"https:\/\/iterable.com\/activate\/northamerica\/\" target=\"_blank\" rel=\"noopener\">register for Activate Summit North America<\/a>, happening April 17-19 in San Francisco. We\u2019ll see you there!<\/p>\r\n<p style=\"font-size: 9px;\"><span style=\"font-weight: 400;\">GARTNER\u00a0 is a\u00a0<\/span><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">registered trademark<\/span><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">and service mark, and\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">PEER INSIGHTS is a\u00a0 registered trademark<\/span>\u00a0<\/span><span style=\"font-weight: 400;\">, of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/span><\/p>\r\n<p style=\"font-size: 9px;\"><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.<\/span><\/span><\/p>","post_title":"Customers are Choosing Iterable, Here\u2019s Why","post_excerpt":"Iterable Named a Customers\u2019 Choice in the December 2022 Gartner\u00ae Peer Insights\u2122 \u201cVoice of the Customer\u201d: Multichannel Marketing Hubs.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"customers-are-choosing-iterable-heres-why","to_ping":"","pinged":"","post_modified":"2023-03-15 17:28:23","post_modified_gmt":"2023-03-16 00:28:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106646","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 04, 2023","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/DRAFT-1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Blog-768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"December 2022 Gartner\u00ae Peer Insights\u2122 \u201cVoice of the Customer\u201d: Multichannel Marketing Hubs\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/DRAFT-1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Blog-768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/DRAFT-1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Blog-768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2023\/01\/DRAFT-1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Blog-768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/customers-are-choosing-iterable-heres-why\/"},{"ID":106506,"post_author":"79","post_date":"2022-12-19 11:07:07","post_date_gmt":"2022-12-19 19:07:07","post_content":"<p>The past few years have felt like a marathon. But unlike a marathon, it\u2019s been impossible to preview the journey, prepare for all possible scenarios, and rest, stretch, and recover when things get tough. The world has been changing at such a fast pace that, sometimes, it felt like all we could do was try to keep up.<\/p>\r\n<p>Running this marathon has not been easy. But we did it. We survived a pandemic, a great resignation, supply chain disruptions, heightened consumer expectations, and so much more. In overcoming these challenges, we\u2019ve learned that we are strong, capable, resourceful, and resilient. Our confidence helped us stand tall, embrace uncertainty, and take calculated risks. And it\u2019s because of our boldness that, when looking back on the year, we have so much to celebrate.<\/p>\r\n<h3>2022 in Review<\/h3>\r\n<p>It\u2019s thanks to our talented team, and their commitment to delivering joyful experiences for every organization around the world, that we have so much to celebrate.<\/p>\r\n<p>Over the past 12 months, we:<\/p>\r\n<ul>\r\n\t<li>Were recognized for our incredible company culture by <a href=\"https:\/\/www.forbes.com\/lists\/americas-best-startup-employers\/?sh=5299edbc2ad7\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>, <a href=\"https:\/\/www.inc.com\/profile\/iterable\" target=\"_blank\" rel=\"noopener\">Inc.<\/a>, and the SF Business Times<\/li>\r\n\t<li>Launched our <a href=\"https:\/\/venturebeat.com\/business\/iterable-optimizes-ai-to-hyper-personalize-marketing-and-predict-future-purchases\/\" target=\"_blank\" rel=\"noopener\">new AI Optimization Suite<\/a>, enabling brands to deliver outcome-based marketing strategies that drive stronger, individualized customer experiences<\/li>\r\n\t<li>Surpassed <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/06\/23\/2468065\/0\/en\/Iterable-Surpasses-1-000-Customers-Using-Its-Platform-Around-the-World.html\" target=\"_blank\" rel=\"noopener\">1000 customers<\/a> using our platform around the world<\/li>\r\n\t<li>Were ranked #6 on the #GirlsClub list of <a href=\"https:\/\/wearegirlsclub.com\/2021-top-25-companies-where-women-want-to-work\/\" target=\"_blank\" rel=\"noopener\">Top 25 Companies Where Women Want to Work<\/a><\/li>\r\n\t<li>Expanded our operations to <a href=\"https:\/\/www.globenewswire.com\/news-release\/2022\/09\/28\/2524457\/0\/en\/Iterable-Expands-Global-Presence-in-Australia-and-New-Zealand.html\" target=\"_blank\" rel=\"noopener\">Australia and New Zealand<\/a><\/li>\r\n\t<li>Released cutting-edge <a href=\"https:\/\/venturebeat.com\/automation\/not-phoning-it-in-iterables-new-tools-help-marketers-harness-the-power-of-sms\/\" target=\"_blank\" rel=\"noopener\">new cross-channel capabilities<\/a><\/li>\r\n\t<li>Brought Activate Summit back in-person to London and San Francisco (<a href=\"https:\/\/iterable.com\/activate\/northamerica\/\" target=\"_blank\" rel=\"noopener\">register<\/a> for the next Activate Summit, happening in April)<\/li>\r\n\t<li>Hosted our first-ever Activate Tour, stopping in <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6996985477828399104\" target=\"_blank\" rel=\"noopener\">NY<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6991576804150968320\" target=\"_blank\" rel=\"noopener\">Seattle<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6996985477828399104\" target=\"_blank\" rel=\"noopener\">Boston<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6998947927595368448\" target=\"_blank\" rel=\"noopener\">London<\/a>, LA, and Miami<\/li>\r\n\t<li>Welcomed some amazing <a href=\"https:\/\/www.globenewswire.com\/en\/news-release\/2022\/10\/04\/2528014\/0\/en\/Iterable-Strengthens-Executive-Team-with-New-Chief-Revenue-Officer-Chief-People-Officer-and-Chief-Information-Security-Officer.html\" target=\"_blank\" rel=\"noopener\">new leaders<\/a> to our executive team<\/li>\r\n\t<li>And so much more\u2026<\/li>\r\n<\/ul>\r\n<p>We\u2019ll always face new challenges. But if we\u2019ve learned anything over the past few years, it\u2019s that, if we shift our perspective, and view these obstacles as opportunities, we can overcome anything that comes our way\u2014and we\u2019ll continue to do so going forward.<\/p>\r\n<h3>Being Bold in 2023<\/h3>\r\n<p>Next year, we\u2019re going to continue to dream big, take chances, embrace change, and work together. We will continue to dream big about the future of marketing. We will continue to build the tools and capabilities that enable today\u2019s most innovative brands and businesses to win. And we will continue to deliver joyful experiences to every organization in the world.<\/p>\r\n<p>Fortune favors the bold. And in 2023, that\u2019s what we\u2019re going to be.<\/p>\r\n<h3>Bold Advice from Iterable\u2019s Newest Executives<\/h3>\r\n<p>But what does being bold really mean? How does that trickle down to your business and team? We asked the newest members of our executive team to help, by sharing their advice on how to be bold.<\/p>\r\n<h4>Vasu Kohli, Chief Information Security Officer<\/h4>\r\n<blockquote>\r\n<p>\u201cDon\u2019t be afraid of risks and needed changes; instead, partner with those around you to help gain a deeper understanding of them. Lead with curiosity and humility and be confident that together you can navigate change. Coming to work every day expecting change as the status quo will not yield the transformation that any company deserves and needs to grow and meet its full potential.<\/p>\r\n<p>It\u2019s also important that leaders are good listeners and instill trust and confidence in their team, to not only go through the motions every day, but also share opportunities for improvement along the way. This empowers and encourages them to lean into a growth mindset and turn those opportunities into a string of successes. With these principles my team has been successfully growing and meeting our fast-paced environment.\u201d<\/p>\r\n<\/blockquote>\r\n<h4>Sejal Patel Daswani, Chief People Officer<\/h4>\r\n<blockquote>\r\n<p>\u201cAs the pace of innovation and technology in the workplace continues to accelerate, it gives us an opportunity to innovate and rethink how we support our employees and managers. As a people leader, my job is to empower Iterators to achieve their human potential and career aspirations and execute so that we can continue to grow our business.<\/p>\r\n<p>It\u2019s more important now than ever before to let go of hesitation, forget legacy mindsets, and embrace an iterative and experimental mindset\u2014be agile! You don\u2019t have to be 100% ready to move forward on a People team initiative but start with listening to employees and managers, define the problem statement and then design solutions and pilot. Get your ideas out there, test them, pilot, listen closely to feedback, and move quickly to make improvements and iterate. As any product requires, we begin with pilots and then iterate on versions...1.0, 2.0 and beyond.<\/p>\r\n<p>We bring the product development cycle into our work as People leaders and have a mindset to integrate feedback and user inputs and create experiences that delight our employees and solve critical pain points. Our Iterable People Team mission is to empower and elevate all of Iterable to grow to their full potential and drive business growth with a mindset of being agile, innovative, and attune to feedback, we can do it.\u201d<\/p>\r\n<\/blockquote>\r\n<h4>Bobby Jaffari, Chief Revenue Officer<\/h4>\r\n<blockquote>\r\n<p>\u201cI was once told that you couldn\u2019t sell something you don\u2019t believe in. So I think boldness for me is a function of belief and conviction. I focus on instilling a sense of confidence in my sales team\u2014confidence in Iterable\u2019s product and confidence in our story, and, of course, confidence in themselves.<\/p>\r\n<p>Luckily, with Iterable, believing in our product and story is our strong suit. We all know that we have the most powerful customer communication platform out there. We know how our product has helped our customers do great things for their users. And we know that our company story is powerful because it is values-driven. When we can communicate these convictions with confidence, it\u2019s magic.\u201d<\/p>\r\n<\/blockquote>\r\n<h4>Sanam Saaber, Chief Legal Officer<\/h4>\r\n<blockquote>\r\n<p>\u201cIt doesn\u2019t matter what level you are at a company, or where you are at in your education or career: risks, big or small, are terrifying. That\u2019s why I\u2019m a huge fan of small acts of courage\u2014taking micro steps and small, calculated risks. Over time, these seemingly minor acts of courage have incremental impacts that can build up.<\/p>\r\n<p>While it\u2019s true that growth happens outside of your comfort zone, the perception that you have to feel like you\u2019re jumping off a cliff to develop is misguided. You\u2019ll see much more profound returns by pushing yourself outside your comfort zone a little every day. The biggest risk is not taking any risk\u2014if you don't go out on the branch, you're never going to get the best fruit.\u201d<\/p>\r\n<\/blockquote>\r\n<h3>Iterable in the New Year<\/h3>\r\n<p>Our company name, Iterable, means we\u2019re not afraid to iterate, test, and try again. What sets us apart as a business, and what makes us a best place to work, is the pace at which we innovate. We build products and create capabilities that ensure our customers succeed in this competitive and challenging environment.<\/p>\r\n<p>The fact of the matter is that the world moves fast. Look around you! The pace of our society and technology is only picking up speed. And in today\u2019s world, where innovation is currency, companies can\u2019t afford to slow their pace.<\/p>\r\n<p>There\u2019s no time for hesitation in the new year. There\u2019s no time to stick to the status quo. If you\u2019re brave and bold, you will win.<\/p>\r\n<p><em>Marketing wins begin at <a href=\"https:\/\/iterable.com\/activate\/northamerica\/\" target=\"_blank\" rel=\"noopener\">Activate Summit North America<\/a>. Register now to join the world\u2019s boldest marketers in San Francisco April 17-19!<\/em><\/p>","post_title":"How Iterable Plans to Be Bold in 2023","post_excerpt":"Thanks to our team, and their commitment to delivering joyful experiences, we have a lot to look forward to for the future of Iterable.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-iterable-plans-to-be-bold-in-2023","to_ping":"","pinged":"","post_modified":"2022-12-19 11:07:07","post_modified_gmt":"2022-12-19 19:07:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106506","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 19, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121922_Exec-Roundup_Blog_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"being bold in 2023\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121922_Exec-Roundup_Blog_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121922_Exec-Roundup_Blog_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121922_Exec-Roundup_Blog_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-iterable-plans-to-be-bold-in-2023\/"},{"ID":106434,"post_author":"79","post_date":"2022-12-15 13:12:10","post_date_gmt":"2022-12-15 21:12:10","post_content":"<p>Smartphones have become akin to digital Swiss Army knives\u2014they have so many different functions and are compact and pocket-sized. But, unlike the foldable blade or ejectable toothpick of a Swiss Army knife, users are able to (mostly) choose which functions they want to fill their phone with via downloaded apps.<\/p>\r\n<p>There are apps for everything. Remember the <a href=\"https:\/\/www.wired.com\/2010\/10\/app-for-that\/\" target=\"_blank\" rel=\"noopener\">2009 Apple commercial<\/a> that touted \u201cThere\u2019s an app for that?\u201d That was true then, and it\u2019s even truer now, as the number of apps available has only increased since. In fact, as of November 2022, the Google Play Store and Apple\u2019s App Store (the two largest app stores) offer over <a href=\"https:\/\/www.statista.com\/statistics\/276623\/number-of-apps-available-in-leading-app-stores\/\" target=\"_blank\" rel=\"noopener\">five million apps combined<\/a>. (Seriously, there\u2019s even a \u201ctherapeutic\u201d <a href=\"https:\/\/apps.apple.com\/us\/app\/pimple-popper\/id312383694\" target=\"_blank\" rel=\"noopener\">virtual pimple-popping app<\/a>, if you\u2019re into that kind of thing.)<\/p>\r\n<p>With such a variety of apps to choose from, mobile marketers need to ensure their apps are discoverable within these highly saturated app stores. This is where app store optimization (ASO) can help.<\/p>\r\n<h3>What is App Store Optimization (ASO)?<\/h3>\r\n<p>App stores are a lot like web browsers. Users visit, search for what they want, and the most relevant results appear towards the top. And, like how search engine optimization (SEO) can help brands get their content to land in those coveted top spots, app store optimization (ASO) helps apps rank better\u2014with the goal of increasing visibility and likelihood of user engagement.<\/p>\r\n<p>Think about all of the information that\u2019s available for one app in an app store. There are titles, descriptions, reviews, and so on. Knowing how to populate this information can help improve your app\u2019s rankings.<\/p>\r\n<h3>Tips for Impactful ASO<\/h3>\r\n<p>While some strategies for ASO are similar to SEO, there are also some key differences when it comes to improving discoverability and ranking in an app store versus a web browser. Understanding these differences\u2014and similarities\u2014can elevate your app presence.<\/p>\r\n<h4>1. Pick Your Title and Stick With it<\/h4>\r\n<p>The app title and app name are different. The app name can be your brand name, but the app title\u2014the first line that appears in your app description in the app store\u2014should be carefully constructed.<\/p>\r\n\r\n[caption id=\"attachment_106435\" align=\"alignnone\" width=\"664\"]<img class=\"size-full wp-image-106435\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-13-at-1.18.17-PM.png\" alt=\"LinkedIn title in app store\" width=\"664\" height=\"758\" \/> <em>LinkedIn\u2019s app title has the keywords \u201cnetwork\u201d and \u201cjob finder\u201d which are two main functions of the app. Source: <a href=\"https:\/\/apps.apple.com\/us\/app\/linkedin-network-job-finder\/id288429040\" target=\"_blank\" rel=\"noopener\">Apple App Store<\/a>.<\/em>[\/caption]\r\n\r\n<p>The keywords you include in your app\u2019s title can vastly impact app store optimization because the name needs to align with your app\u2019s function. This is where keywords come into play. You should research keywords with high search volume that strongly relate to your app\u2019s purpose\u2014we\u2019d recommend choosing keywords that match intent over those with high search volume if it comes down to choosing between the two\u2014and include the top keywords in your app title.<\/p>\r\n<p>The key, however, is that your title should be set for the long haul. As <a href=\"https:\/\/neilpatel.com\/blog\/app-store-optimization\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a> says, \u201c...changing your title too often can be detrimental. As your app begins to rank higher and gain more reviews, your app\u2019s news will begin to spread by word of mouth. Changing the title can make it difficult for word to spread about your app.\u201d<\/p>\r\n<p>But remember, in both the Google Play Store and the Apple App Store, titles can only have a maximum of 30 characters.<\/p>\r\n<h4>2. Write a Detailed Description<\/h4>\r\n<p>If you couldn\u2019t fit all of your top keywords in your app title, the app description is the perfect place to include some more keywords amidst a detailed explanation of what your app does. The description is really where you get to connect to your audience\u2019s needs and wants by describing the functionality of your app.<\/p>\r\n\r\n[caption id=\"attachment_106441\" align=\"alignnone\" width=\"642\"]<img class=\"size-full wp-image-106441\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Screen-Shot-2022-12-14-at-9.53.18-AM.png\" alt=\"LinkedIn's app description for app store optimization\" width=\"642\" height=\"964\" \/> <em>LinkedIn\u2019s app description explains exactly what LinkedIn is for and the various functions of the app. Source: <a href=\"https:\/\/apps.apple.com\/us\/app\/linkedin-network-job-finder\/id288429040\" target=\"_blank\" rel=\"noopener\">Apple App Store<\/a>.<\/em>[\/caption]\r\n\r\n<p>Your app description should include keywords that audiences would search for but, more importantly, it should include information about your app. What are users who find your app going to want to know? App descriptions are only 252 characters, so while keywords are important, answering audience questions should take priority.<\/p>\r\n<p>Unlike your app title, the app description can change. It\u2019s not immediately on display when the app is searched for, so it can evolve depending on what resonates with your audience. As <a href=\"https:\/\/neilpatel.com\/blog\/app-store-optimization\/\" target=\"_blank\" rel=\"noopener\">Neil Patel<\/a> says, \u201cThere\u2019s no room for fluff, and you may need to A\/B test several iterations to find what works best.\u201d<\/p>\r\n<h4>3. Gather Customer Reviews<\/h4>\r\n<p>Lastly, getting customer reviews is incredibly important for app store optimization. We know that the reviews and opinions of like-minded users (<a href=\"https:\/\/iterable.com\/blog\/why-peer-to-peer-marketing-works\/\" target=\"_blank\" rel=\"noopener\">peer-to-peer marketing<\/a>) can influence a purchase, and that holds true for app downloads as well. According to <a href=\"https:\/\/www.mobileappdaily.com\/importance-of-mobile-app-reviews\" target=\"_blank\" rel=\"noopener\">Mobile App Daily<\/a>, \u201c90% of users go through reviews and ratings before installing an app.\u201d<\/p>\r\n\r\n[caption id=\"attachment_106447\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-106447\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/File-61.jpg\" alt=\"Top rated apps get higher rankings in app stores\" width=\"1125\" height=\"2231\" \/> <em>The App Store allows users to filter reviews by \u201cMost Helpful,\u201d \u201cMost Favorable,\u201d \u201cMost Critical,\u201d and \u201cMost Recent.\u201d Source: <a href=\"https:\/\/apps.apple.com\/us\/app\/linkedin-network-job-finder\/id288429040\" target=\"_blank\" rel=\"noopener\">Apple App Store<\/a>.<\/em>[\/caption]\r\n\r\n<p>Reviews are important because users value the feedback from those similar to themselves, but not only that, app stores also value quality. Simply put, \u201cApps with higher ratings also <a href=\"https:\/\/neilpatel.com\/blog\/app-store-optimization\/\" target=\"_blank\" rel=\"noopener\">ranked higher<\/a>.\u201d So, while brands should strive to get more app reviews, they also should aim to get positive reviews: a tough balance to strike.<\/p>\r\n<p>Be sure your brand is soliciting reviews both within your app and via other marketing channels. You can request app reviews via email, on your website, etc. If negative reviews do come in, use those as an opportunity to change and grow. Like with SEO, with a focus on app store optimization, there\u2019s always room to improve your ranking.<\/p>\r\n<h3>App Store Optimization from the Users' Perspective<\/h3>\r\n<p>The common thread throughout all of these tips is understanding your audience and their perspective. Put yourself in their shoes and imagine they\u2019re searching the app store. What will they type in? What additional information could they want? Does your app have reviews? If so, what reviews are they seeing?<\/p>\r\n<p>When you have this full understanding of your user base you\u2019ll be able to match their search intent and improve your app store ranking.<\/p>\r\n<p><em>To learn more about how Iterable can improve your mobile marketing strategy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"3 Tips for App Store Optimization (ASO)","post_excerpt":"With such a saturated market, mobile marketers need to ensure users can find their apps. This is where app store optimization (ASO) can help.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"3-tips-for-app-store-optimization-aso","to_ping":"","pinged":"","post_modified":"2023-03-15 17:26:51","post_modified_gmt":"2023-03-16 00:26:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106434","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 15, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121522_ASO_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121522_ASO_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121522_ASO_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/121522_ASO_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/3-tips-for-app-store-optimization-aso\/"},{"ID":106223,"post_author":"103","post_date":"2022-12-12 07:44:26","post_date_gmt":"2022-12-12 15:44:26","post_content":"<p>Kicking off a new year provides the perfect opportunity to reflect on the past and plan for the future. And as the market continues to evolve, you can't keep doing the same thing and just expect for success to follow.\u00a0<\/p>\r\n<p>In this webinar, we will be talking through 5 trendsetting resolutions to help B2B companies break out of the mold and engage users on a deeper, more meaningful level, including:<\/p>\r\n<ul>\r\n\t<li>Orchestrate journeys that accelerate product growth and maturity<\/li>\r\n\t<li>Engage individual users and turn them into lifelong champions<\/li>\r\n\t<li>Increase team efficiencies, and let reps do what they do best...SELL!<\/li>\r\n<\/ul>\r\n<p>Register now to learn how to make 2023 your best year yet!<\/p>","post_title":"Bringing Sexy Back: 5 Trendsetting Resolutions for B2B Marketers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bringing-sexy-back-5-trendsetting-resolutions-for-b2b-marketers","to_ping":"","pinged":"","post_modified":"2023-03-02 22:46:11","post_modified_gmt":"2023-03-03 06:46:11","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=106223","menu_order":9,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"December 12, 2022","terms":[{"term_id":8547,"name":"Webinar","slug":"webinar-de","term_group":0,"term_taxonomy_id":8547,"taxonomy":"resource_type","description":"","parent":0,"count":12,"filter":"raw","term_order":"0"}],"term_slugs":["webinar-de"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/B2B-Marketers_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"B2B Webinar\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/B2B-Marketers_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/B2B-Marketers_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/B2B-Marketers_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/bringing-sexy-back-5-trendsetting-resolutions-for-b2b-marketers\/"},{"ID":106271,"post_author":"97","post_date":"2022-12-09 13:20:04","post_date_gmt":"2022-12-09 21:20:04","post_content":"<p><img class=\"aligncenter wp-image-106667\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/gartner-grid-266x300.png\" alt=\"\" width=\"450\" height=\"507\" \/><\/p>\r\n<p>Iterable is honored to be named a \u201cCustomers' Choice\u201d vendor in the Gartner\u00ae Peer Insights\u2122 Voice of the Customer: Multichannel Marketing Hubs, report.\u00a0<\/p>\r\n<p>Here\u2019s a sneak peek at what Iterable customers told Gartner in their latest \u201cVoice of the Customer\u201d report:\u00a0<\/p>\r\n<ul>\r\n\t<li aria-level=\"1\"><b>100% <\/b>of our customers would recommend using Iterable<\/li>\r\n\t<li aria-level=\"1\">Iterable recognized in the<b> \u201cCustomers' Choice\u201d<\/b> category, exceeding the market average for both overall experience and user interest and adoption<\/li>\r\n<\/ul>\r\n<p>Iterable Customers are saying:<\/p>\r\n<p style=\"padding-left: 40px;\"><b>\u201cIterable Changed the Game for Us.\u201d<\/b><\/p>\r\n<p style=\"padding-left: 40px;\">\u201cI fell in love with Iterable as soon as I found it. We were struggling with having our communications spread out across all different tools and Iterable has allowed us to bring everything into one place.\u201d\u00a0<\/p>\r\n<p style=\"padding-left: 40px;\"><b><i>- Director of Growth, Travel and Hospitality (<\/i><\/b><a href=\"https:\/\/www.gartner.com\/reviews\/market\/multichannel-marketing-hubs\/vendor\/iterable\/product\/iterable\/review\/view\/4442894\"><b><i>Gartner<\/i><\/b><\/a><b><i>)<\/i><\/b><\/p>\r\n<p style=\"padding-left: 40px;\"><b>\u201cThe Single Best Multichannel Platform in 2022\u201d<\/b>\u00a0<\/p>\r\n<p style=\"padding-left: 40px;\">\u201cIterable is the best in class when it comes to ESP's, from the technological side, the ease of integration and quality of API, the power to insert data to personalize customer experience to the incredible support from the success team.\u201d<\/p>\r\n<p style=\"padding-left: 40px;\"><b><i>- Head of CRM, Banking (<\/i><\/b><a href=\"https:\/\/www.gartner.com\/reviews\/market\/multichannel-marketing-hubs\/vendor\/iterable\/product\/iterable\/review\/view\/4210912\"><b><i>Gartner<\/i><\/b><\/a><b><i>)<\/i><\/b><\/p>\r\n<p style=\"padding-left: 40px;\">Source: Gartner Peer Insights \u2018Voice of the Customer\u2019: Multichannel Marketing Hubs, December 2022<\/p>\r\n<p>Want to see the full report? Download your complimentary copy at the top of this page.\u00a0<\/p>\r\n<p style=\"text-align: left;\">\u00a0<\/p>\r\n<p style=\"text-align: left;\"><em><span style=\"font-size: 11px;\">Gartner Disclaimer<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">GARTNER is a registered trademark and service mark, and PEER INSIGHTS is a registered trademark, and Gartner Peer Insights Customers' Choice badge is a trademark of Gartner, Inc. and\/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Iterable <a href=\"https:\/\/www.gartner.com\/doc\/reprints?id=1-2C2V0OV4&amp;ct=221223&amp;st=sb\">here<\/a>.<\/span><\/em><\/p>\r\n<p><em><span style=\"font-size: 11px;\">Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.<\/span><\/em><\/p>\r\n<div style=\"width: 25%; padding: 0 10px 0 0; float: right;\">\r\n<p style=\"text-align: right;\"><img class=\"size-full wp-image-106348\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Logo_Gartner_on_white.png\" alt=\"\" width=\"99\" height=\"23\" \/><\/p>\r\n<\/div>","post_title":"2022 Gartner Peer Insights \"Voice of the Customer\": Multichannel Marketing Hubs","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"iterable-named-customers-choice-in-gartners-peer-insights-2022","to_ping":"","pinged":"","post_modified":"2023-02-22 08:58:19","post_modified_gmt":"2023-02-22 16:58:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=106271","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"December 09, 2022","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1-3-23_Gartner-Peer-Insights-2022_Design-Assets_Resource-Pg-Thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/iterable-named-customers-choice-in-gartners-peer-insights-2022\/"},{"ID":106176,"post_author":"79","post_date":"2022-12-07 10:27:36","post_date_gmt":"2022-12-07 18:27:36","post_content":"<p>The gaming and entertainment industry has erupted over the last decade. In 2022, the mobile gaming industry alone garnered $103.5 billion, which, as <a href=\"https:\/\/www.statista.com\/statistics\/292751\/mobile-gaming-revenue-worldwide-device\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a> says, \u201caccount[ed] for 53 percent of the <a href=\"https:\/\/www.statista.com\/statistics\/278181\/global-gaming-market-revenue-device\/\" target=\"_blank\" rel=\"noopener\">global gaming market<\/a> during the measured period.\u201d Throughout this success, the way users interact with mobile games has evolved as well.<\/p>\r\n<p>Step into a time machine and think back to the very first mobile game, <a href=\"https:\/\/www.itsnicethat.com\/features\/taneli-armanto-the-history-of-snake-design-legacies-230221\" target=\"_blank\" rel=\"noopener\">Snake<\/a>. Yep, that game where you collected blocks on a continuously growing string of blocks circling the screen on your old Nokia phone. That game first entered the zeitgeist in 1997 and, as <a href=\"https:\/\/venturebeat.com\/games\/how-mobile-gaming-has-changed-in-the-last-10-years\/\" target=\"_blank\" rel=\"noopener\">VentureBeat<\/a> pointed out, Snake came pre-downloaded on the phone. \u201cToday, getting your hands on a mobile game requires searching, or browsing by categories, sometimes spending money, and then downloading it on your mobile device.\u201d<\/p>\r\n<p>For a mobile gaming or entertainment brand, the question becomes: how do you get people to not only find, but also download and use your gaming app?<\/p>\r\n<h3>The Challenges of Mobile Gaming User Acquisition<\/h3>\r\n<p>When you get a new phone today it does come with some pre-installed applications. You\u2019ll have a calendar, a calculator, messaging, etc. Apps made for productivity and communication, not gaming. Users have to go out and actively search for, discover, and download mobile gaming apps. So, for brands to get users to install their apps, they need to not only be easy to find, but resonate with the users that find them. No small feat.<\/p>\r\n<p>Mobile gaming user acquisition is also <a href=\"https:\/\/mobilegrowthassociation.com\/a-look-at-rising-customer-acquisition-costs-in-2021\/\" target=\"_blank\" rel=\"noopener\">more expensive than ever<\/a>. Because downloading a game isn\u2019t a passive choice, like in the good ol\u2019 days of Snake, but an active decision, gaming apps need to put in effort to reach the end users. But, with over <a href=\"https:\/\/playtoday.co\/blog\/stats\/mobile-game-statistics\/\" target=\"_blank\" rel=\"noopener\">900K mobile games<\/a> available in the App Store, the market has become highly saturated, making it that much more difficult for gaming apps to set themselves apart.<\/p>\r\n<h3>Overcoming the Challenges<\/h3>\r\n<p>As a gaming brand, the onus is on you to appeal to the customer. Because of the swath of gaming apps that exist, if a customer can\u2019t find yours, they have plenty of other options. To set your app apart you need to:<\/p>\r\n<ul>\r\n\t<li>Understand your target audience<\/li>\r\n\t<li>Make sure your target audience can find you<\/li>\r\n\t<li>Define what success looks like to be able to adjust your strategy, if needed<\/li>\r\n<\/ul>\r\n<h4>Understanding Your Target Audience<\/h4>\r\n<p>Understanding your target audience is more than the simple demographic stats. You can create personas until the cows come home, but in addition to just who you think will use your app, you have to think about why and how.<\/p>\r\n<p>As <a href=\"https:\/\/www.contentstack.com\/blog\/all-about-headless\/7-strategies-to-increase-game-app-revenue\/\" target=\"_blank\" rel=\"noopener\">ContentStack<\/a> puts it, \u201cThe rise of mobile gaming has created an entirely new type of gamer. Today, the market is the mom waiting in the school pick up line, the corporate employee waiting for a meeting to start, and regular folks looking to unwind after a long day at work.\u201d<\/p>\r\n<p>Consider the motivation behind your app download. According to Facebook\u2019s <a href=\"https:\/\/scontent-bos5-1.xx.fbcdn.net\/v\/t39.8562-6\/292494306_761788118350023_7680366284169070900_n.pdf\/Big-Catch-for-Gaming.pdf?_nc_cat=106&amp;ccb=1-7&amp;_nc_sid=ad8a9d&amp;_nc_ohc=9ySSuOjBmM8AX-jVrIB&amp;_nc_ht=scontent-bos5-1.xx&amp;oh=00_AfDmcPBVVHcBDg-2ErKiZjoETqlgvsZcINxVgNgZi0jBOg&amp;oe=638D555A\" target=\"_blank\" rel=\"noopener\">Big Catch for Gaming<\/a>, the top five reasons people play games are: relieving stress, passing time, feeling accomplished, defeating others, and being dazzled. Your audience could have multiple motivations, but including motivation in your audience analysis gives you the ability to segment your larger audience and create content specifically for these different groups.<\/p>\r\n<h4>Reaching Your Target Audience<\/h4>\r\n<p>Once you\u2019ve established the who, what, and why of your audience, how do they find your app? Put simply, there are two ways to go about mobile gaming user acquisition: paid methods, and organic ones.<\/p>\r\n<h5>Paid Methods<\/h5>\r\n<p>When we say paid methods, we\u2019re mostly talking about advertisements. Think about all the times you\u2019ve seen an ad for an app as you\u2019re scrolling through Instagram or TikTok\u2014boom. Acquisition tactic. According to <a href=\"https:\/\/www.blog.udonis.co\/mobile-marketing\/mobile-games\/user-acquisition-strategy-mobile-games\" target=\"_blank\" rel=\"noopener\">Udonis<\/a>, \u201cmobile gaming accounts for 50% of user acquisition ad spending.\u201d<\/p>\r\n<p>Another form of paid acquisition is referrals. Getting existing users to invite their friends is a powerful method for not only gaining new users, but retaining them by building a community. It\u2019s considered a paid method, while indirect, because the existing users are often rewarded for referring friends. (Think: credits, free features, extra lives, etc.)<\/p>\r\n<h5>Organic Methods<\/h5>\r\n<p>As for organic methods for acquiring new users, this is all about making your app easy to find. Whether it be on search engine result pages (SERPs) or <a href=\"https:\/\/iterable.com\/blog\/watch-listen-yodel-mobile-advice-for-app-growth\/\" target=\"_blank\" rel=\"noopener\">in the app store<\/a>\u2014via App Store Optimization (ASO)\u2014you want your app to appear at the top of the list.<\/p>\r\n<p>ASO, also known as App Store Marketing or Mobile App SEO, is similar to good old-fashioned SEO, but instead of search engines, the arena is app stores. Like <a href=\"https:\/\/www.searchenginejournal.com\/app-store-optimization-how-to-guide\/241967\/#close\" target=\"_blank\" rel=\"noopener\">Search Engine Journal<\/a> says, \u201cYou may be surprised to discover that lots of the traditional search engine optimization tactics that work for search engine performance, such as Google and Bing, can also be directly applied to ASO.\u201d<\/p>\r\n<p>Paid and organic methods aren\u2019t mutually exclusive. In fact, we recommend a hybrid approach using both paid and organic to reach your target audience. Just be sure you know how to determine what works and what doesn\u2019t.<\/p>\r\n<h4>Defining Success<\/h4>\r\n<p>Once you narrow down your audience and develop paid and organic marketing strategies, you have to determine what success looks like for your brand. Your segmentation strategy and marketing channels aren\u2019t set in stone, but if you don\u2019t know if they\u2019re working or not, you won\u2019t be able to adjust accordingly.<\/p>\r\n<p>Let\u2019s say you\u2019re planning to launch a campaign. What are you expecting to happen in the first 30, 60, 90 days of this campaign? In the early stages, you\u2019ll want to consider the obvious key performance indicators (KPIs), like number of app downloads. But in the later stages, look at the actual app usage. What are these users doing in the app? How often are they opening the app? Have they made any in-app purchases? Have they upgraded their subscription?<\/p>\r\n<p>All of these metrics can help quantify the value of the users you\u2019re acquiring. If they are downloading the app and not using it, or, worse, deleting it, maybe you need to adjust your audience or discovery tactics. Everything can be fixed, you just need metrics to know what needs to be fixed.<\/p>\r\n<h3>Acquisition is Just the Beginning\u2026<\/h3>\r\n<p>If only it was as easy as just getting users to download the app. All that work and we\u2019re just getting started because, unfortunately, apps can be deleted as easily as they can be downloaded.<\/p>\r\n<p>Mobile gaming user acquisition\u2014as we\u2019ve just covered\u2014is no small undertaking, which is why retaining customers is incredibly important and valuable. Stay tuned for the next part of this series where we\u2019ll cover mobile gaming app retention strategies.<\/p>\r\n<p><em>For more information on how Iterable can play a role in your mobile gaming app marketing strategy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"Level Up Your Mobile Gaming User Acquisition Tactics","post_excerpt":"Mobile gaming user acquisition is also more expensive than ever. How do you get new users to find, download, and use your gaming app?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"level-up-your-mobile-gaming-user-acquisition-tactics","to_ping":"","pinged":"","post_modified":"2023-03-15 17:26:39","post_modified_gmt":"2023-03-16 00:26:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106176","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 07, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120622_Gaming-Entertainment-Aquisition_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"mobile gaming user acquisition\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120622_Gaming-Entertainment-Aquisition_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120622_Gaming-Entertainment-Aquisition_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120622_Gaming-Entertainment-Aquisition_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/level-up-your-mobile-gaming-user-acquisition-tactics\/"},{"ID":105764,"post_author":"71","post_date":"2022-12-06 09:59:45","post_date_gmt":"2022-12-06 17:59:45","post_content":"<p>SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands\u2014but only if it\u2019s done well.<\/p>\r\n<p>Text messaging comes with a lot of nuance and complexity, so marketers\u2019 foray into SMS\/MMS must be intentional, focused, and well-planned. In this webinar, we\u2019ll provide step-by-step guidance for building an effective SMS program to delight customers and supercharge acquisition, loyalty, and revenue.<\/p>\r\n<p><strong>You\u2019ll come away with:<\/strong><\/p>\r\n<ul>\r\n\t<li>Best practices for launching, managing, and optimizing an SMS program that\u2019s catered to your organization\u2019s\u2014and your customers\u2019\u2014specific needs<\/li>\r\n\t<li>Tactical guidance on navigating setup, deliverability &amp; compliance, growing your user base, setting KPIs, and proving the overall ROI of the channel<\/li>\r\n\t<li>Deep perspective on how to incorporate SMS into your cross-channel strategy<\/li>\r\n<\/ul>\r\n<p>Featuring our partner:\u00a0<\/p>\r\n<p><img class=\"alignnone size-medium wp-image-100675\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/05\/Telnyx-Logo-300x59.png\" alt=\"\" width=\"300\" height=\"59\" \/><\/p>","post_title":"Don't Get Left On Read: SMS Strategies for the Savvy Marketer","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sms-strategies-for-the-savvy-marketer","to_ping":"","pinged":"","post_modified":"2023-03-02 22:51:31","post_modified_gmt":"2023-03-03 06:51:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=105764","menu_order":11,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"December 06, 2022","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":67,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/SMS-Strategies-Webinar_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/SMS-Strategies-Webinar_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/SMS-Strategies-Webinar_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/SMS-Strategies-Webinar_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/sms-strategies-for-the-savvy-marketer\/"},{"ID":106070,"post_author":"103","post_date":"2022-12-06 08:52:32","post_date_gmt":"2022-12-06 16:52:32","post_content":"<p>In part two of this series, we\u2019ll explore how to efficiently automate complex journeys. With so many opportunities to personalize messages throughout the customer lifecycle, it can feel overwhelming, and we\u2019re here to help unpack it together.<\/p>\r\n<p>During this webinar, you\u2019ll learn all about how Ryan Glanzer, Senior Manager of Lifecycle Marketing at ConsumerAffairs, leverages Iterable to send automated, relevant, and personalized messages to users depending on where they fall in their unique journey.<\/p>\r\n<p>Hosted by Iterable\u2019s Senior Customer Marketing Manager, Sarah Lubecki, Ryan will share how his team uses profile field attributes to bucket users and send them through their individualized journeys via split nodes. Learn from a true Maker about how he approaches making the user experience personalized and unique, all while saving about 170 hours of work.<\/p>\r\n<p><strong>Walk away from this webinar understanding:<\/strong><\/p>\r\n<ul>\r\n\t<li>How to consolidate and automate journeys for better efficiency<\/li>\r\n\t<li>New ways to use profile fields to send unique messages<\/li>\r\n\t<li>Tricks on how to save time and resources while maintaining a high level of personalized journeys<\/li>\r\n<\/ul>","post_title":"Ask a Maker About: How ConsumerAffairs Automates Complex Customer Journeys","post_excerpt":"The \u201cAsk A Marketer About\u201d webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to their customers. ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ask-a-maker-about-how-consumeraffairs-automates-complex-customer-journeys","to_ping":"","pinged":"","post_modified":"2023-01-11 09:58:49","post_modified_gmt":"2023-01-11 17:58:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=106070","menu_order":10,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"December 06, 2022","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":67,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Ask-a-Marketer_ConsumerAffairs_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"AMA January\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Ask-a-Marketer_ConsumerAffairs_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Ask-a-Marketer_ConsumerAffairs_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/Ask-a-Marketer_ConsumerAffairs_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/ask-a-maker-about-how-consumeraffairs-automates-complex-customer-journeys\/"},{"ID":106084,"post_author":"79","post_date":"2022-12-05 08:02:26","post_date_gmt":"2022-12-05 16:02:26","post_content":"<p>Our engineering team at Iterable strives to enable marketers to deliver high quality customer experiences at scale. Releasing updates and new features without any failures (such as service impairment or outage) is an essential part in accomplishing this goal, and the Change Failure Rate of the DORA metrics helps us measure this.<\/p>\r\n<p><a href=\"https:\/\/cloud.google.com\/blog\/products\/devops-sre\/dora-2022-accelerate-state-of-devops-report-now-out\" target=\"_blank\" rel=\"noopener\">DevOps Research and Assessment (DORA)<\/a> metrics refer to the four key metrics that DevOps teams use to measure performance of delivery practice of an organization. They are deployment frequency (DF), lead time for changes (LT), mean time to recovery (MTTR), and change failure rate (CFR).<\/p>\r\n<h3>Why We Integrated Jellyfish<\/h3>\r\n<p>Change Failure Rate is the percentage of deployments that result in degraded services in production. Calculating this metric is simple\u2014take the number of failures and divide them by the total number of deployments. What is not so simple, though, is getting the total number of deployments\u2014or the Deployment Frequency of the DORA.<\/p>\r\n<p>This data is usually available in your organization\u2019s pipeline tool, but oftentimes the tool does not come with an out-of-the-box solution for you to automatically retrieve them. <a href=\"https:\/\/harness.io\/\" target=\"_blank\" rel=\"noopener\">Harness<\/a>, the CI\/CD pipeline tool used at Iterable, was no exception. We had this data in Harness, but the only way to pull them was to create a custom dashboard and perform a manual check every month. This was not scalable, nor did we have a centralized place to record the number and analyze the trends.<\/p>\r\n<p>That\u2019s why we decided to integrate Harness with <a href=\"https:\/\/jellyfish.co\/platform\/devops-metrics\/\" target=\"_blank\" rel=\"noopener\">Jellyfish<\/a>. Jellyfish provides a way to collect and organize the Deployment Frequency data via a simple POST API endpoint that can be added to each pipeline. The challenge here was that there was no article available that shows us how to implement this step by step. So with the help of our site reliability team and their expertise, we decided to put together one ourselves. In this article we will walk you through the steps we took to integrate Harness with Jellyfish to automatically collect deployment frequency.<\/p>\r\n<h3>How We Integrated Jellyfish<\/h3>\r\n<p>This integration was done in three main steps. First, we built a shell script, then, we configured Harness, and, lastly, we tested and launched.<\/p>\r\n<h4>Building a Shell Script<\/h4>\r\n<p>The core part of the integration was pretty simple: writing a shell script that calls Jellyfish\u2019s deployment POST endpoint. There were a few pieces of information to gather before writing the actual script.<\/p>\r\n<h4>Understanding Jellyfish Requirements<\/h4>\r\n<p>To send data from Harness to Jellyfish, we first needed to store the API key of Jellyfish in Harness. This was done via <a href=\"https:\/\/docs.harness.io\/article\/ygyvp998mu-use-encrypted-text-secrets\" target=\"_blank\" rel=\"noopener\">Secrets Management<\/a> in Harness UI. (Note: only the users with admin permissions are able to add secrets.) After adding the secret, you can reference the key using the following expression: <code>${secrets.getValue(\"secret_name\")}<\/code><\/p>\r\n<p>After storing the API key, we took a look at the fields required by the endpoint. Jellyfish lists the minimum API specifications for Deployment POST Endpoint <a href=\"https:\/\/help.jellyfish.co\/hc\/en-us\/articles\/9281148741901-Sending-deployment-data-via-the-API-s-Deployment-POST-Endpoint\" target=\"_blank\" rel=\"noopener\">here<\/a>, namely:<\/p>\r\n<ul>\r\n\t<li>reference_id (string)<\/li>\r\n\t<li>deployed_at in ISO 8601 datetime string (YYYY-MM-DDThh:mm:ss, in UTC)\u00a0<\/li>\r\n\t<li>repo_name (string)<\/li>\r\n\t<li>commit_sha or prs (array)<\/li>\r\n<\/ul>\r\n<p>Optional (but useful) fields we decided to use:<\/p>\r\n<ul>\r\n\t<li>name<\/li>\r\n\t<li>labels<\/li>\r\n\t<li>is_successful<\/li>\r\n\t<li>source_url<\/li>\r\n<\/ul>\r\n<h4>Understanding Built-In Harness Variables<\/h4>\r\n<p>To pass those minimum requirements to Jellyfish, we used the built-in Harness variables as much as possible. The following list is what we ended up using. (You can find the full list of built-in variables <a href=\"https:\/\/docs.harness.io\/article\/aza65y4af6-built-in-variables-list\" target=\"_blank\" rel=\"noopener\">here<\/a>.)<\/p>\r\n<ul>\r\n\t<li>workflow.variables.githash (Used for commit_sha)<\/li>\r\n\t<li>workflow.startTs (Used for generating unique reference_id for each deploy, combined with commit sha)<\/li>\r\n\t<li>service.name (Passed as labels)<\/li>\r\n\t<li>deploymentUrl (Passed as source_url. It provides a direct link to the deploy in the Harness Deployments page)<\/li>\r\n<\/ul>\r\n<h4>The Shell Script<\/h4>\r\n<p>After we safely secured the Jellyfish API key, nailed down the requirements, and took Harness variables into account, we had to write the script. Here\u2019s what we landed on, after going through many different variations along the way:<\/p>\r\n\r\n[caption id=\"attachment_106085\" align=\"alignnone\" width=\"692\"]<img class=\"size-full wp-image-106085\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/12.png\" alt=\"The final shell script\" width=\"692\" height=\"532\" \/> <em>Final shell script. <\/em>[\/caption]\r\n\r\n<p>To write this script, we took the <a href=\"https:\/\/help.jellyfish.co\/hc\/en-us\/articles\/9281148741901-Sending-deployment-data-via-the-API-s-deployment-POST-endpoint#heading-2\" target=\"_blank\" rel=\"noopener\">sample curl request<\/a> from Jellyfish and built on it. Since we\u2019re passing more metadata than the sample, we separated out the request payload in its own <code>generate_post_data()<\/code> definition for easier reading. In addition, we found it easier to declare variables for certain fields like <code>apiKey<\/code> and <code>sha<\/code> before passing them into the payload. Doing this also proved to be a better way to simplify the syntax\u2014otherwise the script would be harder to maintain.<\/p>\r\n<h4>Additional Metadata Explained<\/h4>\r\n<p>Although the <code>name<\/code> field is not required, this field is visible in the Jellyfish\u2019s Deployment table (screenshot in the Results section). We wanted this field to be unique enough to identify each deploy and also human readable, hence combined <code>service.name<\/code> and the <code>deployed_at<\/code> timestamp.<\/p>\r\n<p><code>is_successful<\/code> and <code>X-jf-api-backfill-commits<\/code><\/p>\r\n<p><code>is_successful<\/code> tag was added in to indicate whether a deploy was successful or not (more on this in the Configuring Harness section below). <code>X-jf-api-backfill-commits<\/code> tag was added to enable Jellyfish\u2019s <a href=\"https:\/\/help.jellyfish.co\/hc\/en-us\/articles\/9281148741901-Sending-deployment-data-via-the-API-s-Deployment-POST-Endpoint#heading-1\" target=\"_blank\" rel=\"noopener\">Commit \u201cbackfilling\u201d feature<\/a> that calculates lead time for changes more accurately. This essentially finds and sends in all the commits associated with each deployment, along with the HEAD commit being deployed. <code>is_successful<\/code> and <code>X-jf-api-backfill-commits<\/code> tags are recent additions, and are optional.<\/p>\r\n<h3>Configuring Harness<\/h3>\r\n<p>Once we had a final version of the shell script, we applied it to workflows in Harness. In doing so, we made sure to experiment with our changes on a test workflow\u2014a simplified version of the most frequently used workflow.<\/p>\r\n<h4>Adding the Script in the Right Place<\/h4>\r\n<p>Finding the correct workflow step for the script to run within took some trial and error. At first, we placed the script at the Post-Deployment step. This was most logical at the time, as we only wanted to track and send the deploy data only when the deployment is fully complete, and the Post-Deployment step is the concluding step of the workflow.<\/p>\r\n\r\n[caption id=\"attachment_106097\" align=\"alignnone\" width=\"584\"]<img class=\"size-full wp-image-106097\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/11.png\" alt=\"Post-deployment at the end of a workflow\" width=\"584\" height=\"256\" \/> <em>The Post-Deployment step is the concluding step of the workflow.<\/em>[\/caption] [caption id=\"attachment_106091\" align=\"alignnone\" width=\"530\"]<img class=\"size-full wp-image-106091\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/10.png\" alt=\"error message\" width=\"530\" height=\"70\" \/> <em>The shell script failed in an error, when placed at the Post-Deployment step<br \/>\r\n<\/em>[\/caption]\r\n\r\n<p>But, that didn\u2019t work quite as expected. It resulted in \u201ca bad substitution\u201d error at pulling in <code>${service.name}<\/code> as shown above. As it turns out, at this step of the workflow, <code>${service.name}<\/code> variable was no longer in scope to be referenced. This made us move the script to take place earlier in the workflow where the variable is still in scope, right before it reaches the Post-Deployment phase.<\/p>\r\n\r\n[caption id=\"attachment_106103\" align=\"alignnone\" width=\"812\"]<img class=\"size-full wp-image-106103\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/9.png\" alt=\"Script moved earlier in the workflow\" width=\"812\" height=\"390\" \/> <em>Moved the script step to take place before the Post-Deployment.<\/em>[\/caption]\r\n\r\n<p>And voila! That change resolved the bad substitution error.<\/p>\r\n<h4>Adding an Execution Condition<\/h4>\r\n<p>After we added the script, we wanted to ensure only the production deploy is sent to Jellyfish, and staging deploys aren\u2019t. We did this by setting an execution condition on the script using the <code>${env.name}<\/code> variable. If the deployment is for a staging environment, it will skip the script execution.<\/p>\r\n\r\n[caption id=\"attachment_106109\" align=\"alignnone\" width=\"818\"]<img class=\"size-full wp-image-106109\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/8.png\" alt=\"Skip conditions modal\" width=\"818\" height=\"142\" \/> <em>Detailed view of the skip conditions modal.<\/em>[\/caption]\r\n\r\n<p>The Deployment to Jellyfish tile with the skip logic (yellow icon):<\/p>\r\n\r\n[caption id=\"attachment_106115\" align=\"alignnone\" width=\"819\"]<img class=\"size-full wp-image-106115\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/7.png\" alt=\"skip logic\" width=\"819\" height=\"379\" \/> <em>Execution skip logic is indicated with yellow icon.<\/em>[\/caption]\r\n\r\n<h4>Adding Failure Strategy<\/h4>\r\n<p>One final remaining configuration was Failure Strategy. It was critical for the script step to not interfere with the ongoing deployment in any way, even if it errors out. This was achieved by specifying which type of script failures can be ignored in the workflow.<\/p>\r\n\r\n[caption id=\"attachment_106121\" align=\"alignnone\" width=\"589\"]<img class=\"size-full wp-image-106121\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/6.png\" alt=\"failure strategy\" width=\"589\" height=\"293\" \/> <em>Detailed view of the failure strategy modal.<\/em>[\/caption]\r\n\r\n<h4>Repeat for Failed Deployment Scenario<\/h4>\r\n<p>Once the failure strategy was added, we were all set to send successful deployments to Jellyfish. Since we wanted to capture failed deployments as well, we followed the same process above one more time, with a couple of changes.<\/p>\r\n<p>First, we cloned the script (call it a \u201cfailed\u201d version) and replaced <code>is_successful=true<\/code> with <code>is_successful=false<\/code>. Jellyfish can filter between successful versus failed deployments based on this tag.<\/p>\r\n<p>Then, we had to look for the best step for this failed version of the script to run. It wouldn\u2019t make sense to place the script at the same step as successful deploy. Failed deploy takes a rollback route in a workflow, successful deploy doesn\u2019t. This made us choose to place the script at the end of the rollback step.<\/p>\r\n\r\n[caption id=\"attachment_106127\" align=\"alignnone\" width=\"832\"]<img class=\"size-full wp-image-106127\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/5.png\" alt=\"workflow showing failed version at the end of rollback step\" width=\"832\" height=\"390\" \/> <em>The failed version of the script was placed at the end of the rollback step.<\/em>[\/caption]\r\n\r\n<p>Lastly, the same set of execution conditions and failure strategy was applied. The workflow\u2019s main deploy tile looked something like this at the end:<\/p>\r\n<p>View of the main deploy tile at the end:<\/p>\r\n\r\n[caption id=\"attachment_106133\" align=\"alignnone\" width=\"1600\"]<img class=\"size-full wp-image-106133\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/4.png\" alt=\"Main deploy tile\" width=\"1600\" height=\"891\" \/> <em>View of the main deploy tile at the end.<\/em>[\/caption]\r\n\r\n<h3><br \/>\r\nTest and Launch<\/h3>\r\n<p>Testing is our third step in this article, but by no means should you skip testing until later in the project. <strong>We recommend running a test deploy with a simplified version of a workflow in each step of the project<\/strong>, making sure to use a non-production environment, dummy service, and build. We were able to catch most errors and mistakes (syntax error, data type mismatch, etc) early on by testing frequently.<\/p>\r\n<p>Some of the errors we were able to handle include:<\/p>\r\n<ul>\r\n\t<li>400 Bad request<\/li>\r\n\t<li>403 Unauthorized<\/li>\r\n\t<li>Bad substitution<\/li>\r\n\t<li>Failed to parse request data as JSON<\/li>\r\n\t<li>Syntax error<\/li>\r\n<\/ul>\r\n<p>After we verified that our test deploy runs to Jellyfish consistently returned success status, we felt confident and expanded the same script and configuration to all live workflows in Harness.<\/p>\r\n<h3>The Results<\/h3>\r\n<p>We did it! We successfully launched this integration for 11 workflows in total. Below is a sneak peek of our deployments in November 2022 in Jellyfish.<\/p>\r\n\r\n[caption id=\"attachment_106139\" align=\"alignnone\" width=\"1600\"]<img class=\"size-full wp-image-106139\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/3.png\" alt=\"successful launch\" width=\"1600\" height=\"565\" \/> <em>From left to right: Deployment = name, Deployed At = deployed_at, Successful = is_successful, Teams (lists of teams contributed to the deploy - not covered in this blog), Source = source_url.<\/em>[\/caption]\r\n\r\n<p>We can also review our deployment rate breakdown by day, week and month, and gauge where we stand according to the delivery performance metric from the <a href=\"https:\/\/cloud.google.com\/blog\/products\/devops-sre\/using-the-four-keys-to-measure-your-devops-performance\" target=\"_blank\" rel=\"noopener\">DORA report<\/a>:<\/p>\r\n\r\n[caption id=\"attachment_106145\" align=\"alignnone\" width=\"1600\"]<img class=\"size-full wp-image-106145\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/2.png\" alt=\"Jellyfish deployment rate\" width=\"1600\" height=\"484\" \/> <em>Daily view of Deployment Rate In November 2022 in Jellyfish.<\/em>[\/caption] [caption id=\"attachment_106151\" align=\"alignnone\" width=\"1009\"]<img class=\"size-full wp-image-106151\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/1.png\" alt=\"delivery performance metric\" width=\"1009\" height=\"176\" \/> <em>Delivery performance metric from the DORA report.<\/em>[\/caption]\r\n\r\n<p>By integrating Harness with Jellyfish to automate Deployment Frequency reporting, we no longer need to perform any manual checks to count how many deployments we had in a month. Having more accurate data on both types of deployments (successes versus. failures) also gave us a better insight into deployment trends and efficiency. This Deployment Frequency data will serve as a basis to measuring Change Failure Rate \u2014the main objective that started this project\u2014to improve the overall quality of product delivery of our engineering org in the long run. Jellyfish helped us streamline and visualize the process, and, at Iterable, we plan to continue utilizing it for the rest of the DORA metrics.<\/p>\r\n<p><em>To learn more about Iterable's capabilities,<a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\"> schedule a demo<\/a> today.<\/em><\/p>","post_title":"Deployment Frequency Tracking With Harness-Jellyfish Integration","post_excerpt":"Our Jellyfish integration allows us to organize Deployment Frequency data via a simple POST API endpoint that can be added to each pipeline.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"deployment-frequency-tracking-with-harness-jellyfish-integration","to_ping":"","pinged":"","post_modified":"2022-12-05 08:02:26","post_modified_gmt":"2022-12-05 16:02:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=106084","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 05, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120122_harness-jellyfish_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120122_harness-jellyfish_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120122_harness-jellyfish_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/12\/120122_harness-jellyfish_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/deployment-frequency-tracking-with-harness-jellyfish-integration\/"},{"ID":105771,"post_author":"79","post_date":"2022-11-30 13:24:30","post_date_gmt":"2022-11-30 21:24:30","post_content":"<p>There\u2019s a wide variety of marketing channels brands can use to communicate with their customers\u2014email, SMS, push notifications, etc. But, cross-channel marketing doesn\u2019t just mean using multiple channels, it means using those channels in a cohesive way to create a seamless experience for customers. On average, a customer interacts with <a href=\"https:\/\/www.outbrain.com\/blog\/best-practices-for-competitive-omnichannel-b2c-marketing\/\" target=\"_blank\" rel=\"noopener\">six-to-eight touchpoints<\/a> before making a purchase. Each interaction shouldn\u2019t require the customer to start from scratch\u2014they should build on one-another, creating an overarching journey that leads the customer to purchase.<\/p>\r\n<p>The challenge with building a cohesive cross-channel strategy, however, is being able to prove the return on investment (ROI). With channels ending up in silos, trying to measure the return can often result in individual channel ROI versus an overall ROI. To help overcome those hurdles, we\u2019re offering five tips for measuring cross-channel marketing ROI.<\/p>\r\n<h3>1. Know Your Channels<\/h3>\r\n<p>When designing a cross-channel marketing strategy, with ROI in mind, it\u2019s crucial to identify the channels your brand will be using to reach customers. You don\u2019t have to use every single channel, but use the channels that make sense for your brand, customers, and product.<\/p>\r\n<p>Understanding which channels you\u2019ll be using and the strengths of each channel will help you determine the impact each channel has on the customer journey. SMS for example, is the perfect channel for urgent communications. If a deal is about to expire, send customers an SMS to let them know. An email, however, is less urgent but better for fitting more information. Decide which channels will be a part of your journey and play to their strengths.<\/p>\r\n<h4>Envision the Journey<\/h4>\r\n<p>Speaking of the customer journey, when aiming to understand cross-channel marketing ROI, marketing teams need to consider what the whole cross-channel journey will look like for each customer. What is the first touchpoint? What comes next? What if they take an unexpected path? Do you have a plan?<\/p>\r\n<p>Without a journey designed to take advantage of each channel, it\u2019s hard to measure how effective the overall cross-channel strategy is. You\u2019ll end up re-siloing the channels when looking at ROI because collectively they can\u2019t communicate with one another like they should be.<\/p>\r\n<h3>2. Set Goals<\/h3>\r\n<p>To determine if your cross-channel strategy is delivering a high ROI, you have to first set goals you want to accomplish. What are you hoping to achieve by implementing a cross-channel strategy? Without setting goals, it will be hard to suss out what impact your cross channel strategy is having on your bottom line.<\/p>\r\n<p>For example, maybe one goal is to increase app downloads. Your team can design a path to download through multiple marketing channels. First, maybe you send subscribers an email with a deep link to the app store. If users don\u2019t open it, maybe then you send an SMS. By setting app download as the goal, you can determine right away which channel\u2014or, more likely, channel combination\u2014is more successful in achieving that goal.<\/p>\r\n<h3>3. Test, Test, and Test Again<\/h3>\r\n<p>When achieving goals, if at first you don\u2019t succeed, try and try again. The way to accomplish the goals you\u2019ve set is to test out different scenarios to see which is the most impactful. If you give up after the first failed attempt, you\u2019ll end up unfairly skewing your marketing ROI\u2014if a desired goal isn\u2019t met, you\u2019ve sunk costs. But, if you can adapt and test all possible scenarios, you can improve your return by running the most impactful campaigns.<\/p>\r\n<p>What\u2019s better than testing? Automated testing. With Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/iterable-unveils-cutting-edge-mobile-and-cross-channel-capabilities\/\" target=\"_blank\" rel=\"noopener\">channel optimization<\/a>, you can automatically run tests to design a customer journey that garners the highest engagement. Not only is this process automated, but it\u2019s on an individual level. Iterable\u2019s AI-powered optimization suite can, based on historical data, determine the channel with which each user is more likely to engage.<\/p>\r\n<h3>4. Define Key Performance Indicators<\/h3>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/marketing-kpis-to-focus-on-in-2022\/\" target=\"_blank\" rel=\"noopener\">Key performance indicators (KPIs)<\/a> can determine whether or not your cross-channel campaigns are having a positive impact on your bottom line. Without setting KPIs it\u2019ll be difficult to determine what tests are successful and which aren\u2019t. KPIs help your team both define goals and determine if they\u2019ve been accomplished.<\/p>\r\n<p>It\u2019s important to note that there are both channel-specific and overall KPIs\u2014both of which you should keep track of when trying to measure cross-channel ROI.<\/p>\r\n<p><strong>Overall KPIs:<\/strong><\/p>\r\n<ul>\r\n\t<li>Customer Acquisition Cost (CAC)<\/li>\r\n\t<li>Customer Lifetime Value (LTV)<\/li>\r\n<\/ul>\r\n<p><strong>Channel-Specific KPIs:<\/strong><\/p>\r\n<ul>\r\n\t<li>Email deliverability<\/li>\r\n\t<li>App user growth<\/li>\r\n<\/ul>\r\n<h3>5. Let Your Tools Do the Work<\/h3>\r\n<p>The right martech tools can take your marketing efforts to the next level. With technology providing capabilities\u2014like automation\u2014measuring marketing ROI should be a breeze. You\u2019ll be able to understand exactly how each channel is performing not only alone, but as part of a broader cross-channel strategy.<\/p>\r\n<p>With Iterable\u2019s <a href=\"https:\/\/iterable.com\/features\/studio\/\" target=\"_blank\" rel=\"noopener\">Studio<\/a>, as an example, your marketing team will be able to evaluate each step of the customer journey with detailed analytics. These analytics allow you to adjust message-level resonance, calibrate Journey progression, measure campaign proficiency, and assess lifecycle efficacy holistically. Like we said, measuring cross-channel marketing ROI will be a breeze.<\/p>\r\n<h3>Understanding Cross-Channel Marketing ROI<\/h3>\r\n<p>Cross-channel ROI is the return on investment of the entire cross-channel strategy\u2014each step in the overall journey working together in unison. To measure this ROI you need to understand how each channel interacts with one another to lead customers to a purchasing decision. When layering marketing channels on top of one another they become more powerful, so your marketing team can\u2019t just look at the performance of each individual channel\u2014they\u2019ll end up selling themselves short.<\/p>\r\n<p>By knowing your channels, envisioning the journey, setting goals, testing, and implementing the right martech tools, you\u2019ll be able to measure the cross-channel ROI. Not only that, you\u2019ll be able to develop a successful cross-channel marketing strategy.<\/p>\r\n<p><em>To learn more about how Iterable\u2019s capabilities can help your team measure cross-channel marketing ROI, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"5 Tactics to Deliver Cross-Channel Marketing ROI","post_excerpt":"Trying to measure return can often result in individual channel ROI, so we\u2019re offering five tips for measuring cross-channel marketing ROI.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-tactics-to-deliver-cross-channel-marketing-roi","to_ping":"","pinged":"","post_modified":"2022-11-30 13:24:30","post_modified_gmt":"2022-11-30 21:24:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105771","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 30, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112922_Measuring-Cross-Channel-ROI_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"cross-channel marketing ROI\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112922_Measuring-Cross-Channel-ROI_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112922_Measuring-Cross-Channel-ROI_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112922_Measuring-Cross-Channel-ROI_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-tactics-to-deliver-cross-channel-marketing-roi\/"},{"ID":105661,"post_author":"79","post_date":"2022-11-23 06:24:54","post_date_gmt":"2022-11-23 14:24:54","post_content":"<p>The holidays are a time when we see brands\u2019 ingenuity really shine. At the end of the year, there\u2019s one last push to make sales and gain new customers so brands can start the next year off right. Come November, marketing teams flex their creative muscles to create eye-catching Thanksgiving-themed campaigns.<\/p>\r\n<p>We found and compiled some of the best Turkey Day emails that demonstrate both individualization and innovation.<\/p>\r\n<h3>Subtle Geo-Location<\/h3>\r\n<p>As you know, we\u2019re fans of <a href=\"https:\/\/iterable.com\/blog\/4-steps-to-make-individualization-seem-like-magic\/\" target=\"_blank\" rel=\"noopener\">individualization<\/a>, especially individualization that takes advantage of dynamic content or segmentation. <a href=\"https:\/\/resy.com\/\" target=\"_blank\" rel=\"noopener\">Resy<\/a>, the reservation app, used the most subtle form of geo-location in their Thanksgiving campaign. It\u2019s so subtle you may even miss it. The second paragraph ends with \u201c...where you can find the latest special offerings in Chicago\u2014for Thanksgiving, or any time.\u201d<\/p>\r\n\r\n[caption id=\"attachment_105662\" align=\"alignnone\" width=\"1342\"]<img class=\"size-full wp-image-105662\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/screencapture-reallygoodemails-emails-resys-tips-for-thanksgiving-2022-11-17-10_03_33-edit.png\" alt=\"Resy uses geo-location in their thanksgiving campaign\" width=\"1342\" height=\"7138\" \/> <em>Resy uses subtle geo-location to individualize their Thanksgiving emails. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/resys-tips-for-thanksgiving\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>The way this location is incorporated into the email makes us think a smart segmentation strategy is behind it. By knowing where users live, Resy can easily segment their email lists to send location-specific content to each zip code. Because only the intro copy is customized, this could have also been done with dynamic content, where the whole top content block is automatically pulled in based on individual user data.<\/p>\r\n<h3>A Go-To Guide<\/h3>\r\n<p>Sending emails packed with helpful advice is a good way to ensure your emails are not only opened, but saved in customers\u2019 inboxes. <a href=\"https:\/\/www.aenetworks.com\/ventures\/panna\" target=\"_blank\" rel=\"noopener\">Panna<\/a>, the subscription-based digital cooking magazine from A+E Networks, sent a Thanksgiving email bursting with advice. The email starts by offering new twists on Thanksgiving classics, then has tips and tricks for a juicy turkey, and ends with Asian-inspired recipes. There\u2019s so much Panna offers in this one email.<\/p>\r\n\r\n[caption id=\"attachment_105668\" align=\"alignnone\" width=\"1337\"]<img class=\"size-full wp-image-105668\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/screencapture-reallygoodemails-emails-so-many-sides-bacon-leek-stuffing-luscious-gravy-mashed-potatoes-more-2022-11-21-12_45_24-edit-1.png\" alt=\"Panna offers helpful content for their Thanksgiving campaign\" width=\"1337\" height=\"4371\" \/> <em>Panna sent a roundup of helpful Thanksgiving information to their subscribers. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/so-many-sides-bacon-leek-stuffing-luscious-gravy-mashed-potatoes-more\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>What\u2019s interesting about this email is that it\u2019s almost a standalone piece of content sent directly to inboxes. Yes, you still have to click links and get taken to the Panna site, but this email reads like a content roundup. Instead of bookmarking a go-to guide in their browser, subscribers can just save the email in their inbox, knowing they can come back to it if they need.<\/p>\r\n<h3>Sharing Recipes<\/h3>\r\n<p>Majority of emails are designed to bring traffic to websites or mobile apps, but the way in which they do so can vary greatly. In the previous two examples we saw multiple CTAs with a variety of content made available to subscribers. What <a href=\"https:\/\/www.vitamix.com\/us\/en_us\" target=\"_blank\" rel=\"noopener\">Vitamix<\/a>\u2014the appliance brand\u2014did, however, was provide just one piece of information: a recipe.<\/p>\r\n\r\n[caption id=\"attachment_105674\" align=\"alignnone\" width=\"1597\"]<img class=\"size-full wp-image-105674\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/screencapture-reallygoodemails-emails-recipe-of-the-week-easy-pumpkin-risotto-whole-for-the-holidays-2022-11-17-10_57_33-edit.png\" alt=\"Vitamix shared a partial recipe\" width=\"1597\" height=\"3972\" \/> <em>Vitamix offers the ingredients of a recipe, with a CTA to the rest of the instructions. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/recipe-of-the-week-easy-pumpkin-risotto-whole-for-the-holidays\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>What\u2019s clever about this email is that Vitamix shared just the ingredient list, not the full recipe. Subscribers can see the ingredients, determine whether or not they want to try making the pumpkin risotto, and continue onto the site. This is another example of an email that could get saved in an inbox as a resource or one that could get forwarded to someone else who wants to make it.<\/p>\r\n<h3>Just Desserts<\/h3>\r\n<p>Rather than sharing tips for cooking at home, <a href=\"https:\/\/postmates.com\/\" target=\"_blank\" rel=\"noopener\">Postmates<\/a>\u2014the food delivery app\u2014plays to their strengths. Assuming Thanksgiving and post-Thanksgiving isn\u2019t a high-traffic time for food delivery (leftovers, anyone?) Postmates pivoted to focus on two aspects of Thanksgiving: awkward family encounters and dessert.<\/p>\r\n\r\n[caption id=\"attachment_105680\" align=\"alignnone\" width=\"1405\"]<img class=\"size-full wp-image-105680\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/screencapture-reallygoodemails-emails-reminder-25-delivery-fee-credit-2022-11-17-11_45_00-edit.png\" alt=\"Postmates reduces friction by automatically applying coupon\" width=\"1405\" height=\"3545\" \/> <em>Postmates targeted Gen Z and MIllennial customers by offering an easy escape from awkward dinners. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/reminder-25-delivery-fee-credit\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Postmates gives users a $25 delivery fee credit, telling them they can skip out on dessert at their relative\u2019s house and order dessert at home. It\u2019s a different approach to Thanksgiving dinner that seems like it was aimed at Gen Z and Millennials. What\u2019s more, Postmates reduced the friction in the path-to-purchase by not requiring a code and automatically applying the discount at purchase.<\/p>\r\n<h3>Recipe for Success<\/h3>\r\n<p>These Thanksgiving campaigns all have different ingredients that contribute to successful emails. Whether offering location-specific content or a friction-free coupon, these emails are all authentic, individualized, and helpful.<\/p>\r\n<h4>Authentic<\/h4>\r\n<p>It\u2019s no surprise that all of these Thanksgiving emails are food-related. After all, that\u2019s a big\u2014if not the biggest\u2014part of Thanksgiving. What\u2019s important to note, however, is that these brands are also all related to food in some way. Brands that stay in their realm of expertise will present themselves more authentically than brands stretching to be part of the conversation.<\/p>\r\n<h4>Individualized<\/h4>\r\n<p>The best example of individualization is the email from Resy. By adding geolocation, while subtle, they are creating a one-to-one connection with their customers. Individualization isn\u2019t going above and beyond anymore. <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">Customers are expecting it<\/a>. Individualization creates a deeper connection with your subscribers, building trust and loyalty.<\/p>\r\n<h4>Helpful<\/h4>\r\n<p>Lastly, these emails all provide something. They are either providing location-based recommendations, recipes, or discounts. Offering timely information is also highly valuable. These were all sent around Thanksgiving, making them relevant to the recipient. This, in turn, increases the likelihood of engagement.<\/p>\r\n<h3>Send Emails Customers are Thankful for<\/h3>\r\n<p>When designing Thanksgiving (or any) campaigns, put yourself in the customers\u2019 shoes. How would you feel if you received one of these emails in your inbox? How do the emails your brand sends compare? Adding authenticity, creating individualization, and offering help results in campaigns that stand out from the rest. Use the holiday email flurry to gather inbox inspiration and think about what your brand could do to improve on your holiday emails going forward.<\/p>\r\n<p><em>If you\u2019re looking to further uplevel your email marketing capabilities, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Thanksgiving Campaigns Stuffed with Creativity","post_excerpt":"We found and compiled some of the best Thanksgiving campaigns that demonstrate both individualization and innovation.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"thanksgiving-campaigns-stuffed-with-creativity","to_ping":"","pinged":"","post_modified":"2022-11-23 06:24:54","post_modified_gmt":"2022-11-23 14:24:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105661","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 23, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112322_Thanksgiving-Campaigns_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112322_Thanksgiving-Campaigns_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112322_Thanksgiving-Campaigns_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/112322_Thanksgiving-Campaigns_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/thanksgiving-campaigns-stuffed-with-creativity\/"},{"ID":105631,"post_author":"79","post_date":"2022-11-21 06:35:24","post_date_gmt":"2022-11-21 14:35:24","post_content":"<p>Last year, Iterable users sent 2.3 billion emails over Black Friday\/Cyber Monday weekend\u2014doubling volumes seen in 2020. Since Iterable users are not the only brands sending marketing communications, just imagine the huge increase in overall email send volume.<\/p>\r\n<p>Beyond brands, think too about the increase in emails your customers are about to receive. Are they wanting (or even expecting) all of those emails?<\/p>\r\n<p>If you want to make sure you don't land on mailbox providers' (and your customers\u2019) naughty lists, follow our deliverability suggestions to make this season a joyful one.<\/p>\r\n<h3>Ensuring Consent-Based Sending<\/h3>\r\n<p>Many brands feel the pressure to contact all of their subscribers\u2014hoping it will maximize potential sales opportunities\u2014without realizing the long-term impact it can have on deliverability.<\/p>\r\n<p>A mailbox provider\u2019s role is to protect their ecosystem and keep their users safe by ensuring users want the emails they receive. Here are just some of the ways providers (Gmail, Yahoo, Hotmail, Apple, amongst many others) evaluate a brand\u2019s reputation:<\/p>\r\n<ul>\r\n\t<li>Measuring how much mail is marked as spam<\/li>\r\n\t<li>Keeping tabs on how many unknown users you send to<\/li>\r\n\t<li>Sending messages to <a href=\"https:\/\/sendgrid.com\/blog\/spam-traps-what-they-are-and-why-you-should-pay-attention-to-them\/\" target=\"_blank\" rel=\"noopener\">spam trap<\/a> networks<\/li>\r\n\t<li>Paying attention to whether your mail is read or just deleted<\/li>\r\n<\/ul>\r\n<p>When a brand exceeds certain thresholds, such as spam complaint rates, this is a clear signal to mailbox providers that the user doesn\u2019t want to receive these communications, which results in more of the brand\u2019s emails being sent to the spam folder.<\/p>\r\n<p>It may sound obvious, but make sure your brand is only sending marketing emails to people who have made it clear that <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\">they want your email<\/a>\u2014whether through a recent opt-in or positive engagement.<\/p>\r\n<h3>Weathering a Flurry of Emails<\/h3>\r\n<p>Mailbox providers want their users to receive legitimate mail. However, with a surge in holiday volume, <a href=\"https:\/\/dataconomy.com\/2022\/07\/what-are-bad-actors-called-in-cybersecurity\/#:~:text=systems%20or%20data.-,Bad%20actor's%20cybersecurity%20definition%20(Bad%20actors%20meaning),malicious%20actor%20or%20bad%20actor.\" target=\"_blank\" rel=\"noopener\">bad actors<\/a> try to hide amongst all the noise. This results in stricter filtering from mailbox providers being applied to inbound messages.<\/p>\r\n<p>It is important to note that some mailbox providers\u2019 infrastructures aren't capable of handling the increase in email volume. What does this mean for marketers?<\/p>\r\n<ul>\r\n\t<li>Delayed delivery times<\/li>\r\n\t<li>Increased in spam placement<\/li>\r\n\t<li>Increased bounces<\/li>\r\n<\/ul>\r\n<p>While these are not guaranteed to happen to your brand, it\u2019s worth keeping an eye out for these changes during heavy send periods like the holidays.<\/p>\r\n<p><em><strong>Tip: Shifting your campaign send times to avoid the top of the hour is known to help avoid rate-limiting delays and, ultimately, blocking. This shift can be five, 10, 15 etc. minutes after the start of the hour.<\/strong><\/em><\/p>\r\n<h3>Tips and Tools to Make the \u201cNice\u201d List<\/h3>\r\n<p>Knowing how to segment your customer base is important. What times of the day have been proven to drive a lot of engagement? What campaigns have shown the most success? What learnings were gained from those that we can use for the holiday season?<\/p>\r\n<h4>Sending to Engaged Users<\/h4>\r\n<p>From a deliverability reputation standpoint, you want to make sure that the segmentation gives you a better chance of sending to engaged (as defined by you) customers, to protect your reputation with ISPs.<\/p>\r\n<p>Re-sending emails to customers who haven\u2019t opened emails in the past can be effective sometimes, but remember that these recipients are typically less likely to engage and might start to shift your deliverability down. Consider past purchase behavior and perhaps \u201cclicked but not convert\u201d as an engagement metric.<\/p>\r\n<p>On the other hand, If a user is clicking, you can assume the content was relevant for them and maybe a slight tweak to the content can get them to convert.<\/p>\r\n<h4>Fine-Tune the Volume<\/h4>\r\n<p>If you do have a large shift in volume from your normal sending, you\u2019re better off breaking it up into smaller blocks that are more similar to your usual sending patterns, even if it means spreading them across multiple days.<\/p>\r\n<p><em><strong>Tip: Try to avoid large volume spikes. If you usually send to 50k recipients, don\u2019t change from that too drastically and suddenly decide to send to 150k. Mailbox providers frown upon sudden spikes like that and will immediately defer or block the mail as a result.<\/strong><\/em><\/p>\r\n<h4>Tools That Can Help<\/h4>\r\n<p>You\u2019re not alone when it comes to making email deliverability easier this holiday season. There are tools in and out of Iterable that can help.<\/p>\r\n<p><strong>Segment Analysis<\/strong><\/p>\r\n<p>Within Iterable, if you click to see an individual campaign performance, you can see more granularity at the recipient domain level through a Segment Analysis. Here, you can see your metrics in gmail.com (Gmail), yahoo.com (Yahoo) or hotmail.com (Microsoft), for example. Some metrics might be declining overall (Opens rates), but when it\u2019s through one mailbox provider, it typically means that your reputation with this mailbox provider has diminished.<\/p>\r\n<p>If old users, never-engaged users, or users hitting the \u201cspam\u201d button are being targeted in large numbers, you will see your successful delivery rate go down exponentially.<\/p>\r\n<p><strong>Brand Affinity<\/strong><\/p>\r\n<p>If you are not sure how to segment your list, try leveraging the Brand Affinity feature within the Iterable platform to help identify who wants your email.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a> uses advanced AI to automatically calculate customer engagement and sentiment based on cross-channel behavior. Brand Affinity then dynamically converts these signals into user profile affinity labels for use in smarter segmentation and more meaningful customer experiences.<\/p>\r\n<p><strong>Third-Party Tools<\/strong><\/p>\r\n<p>Outside of Iterable, getting feedback directly from two major mailbox providers can also provide valuable insight into sending behavior. Take advantage of two free reputation systems you can sign up for to monitor your IP\/Domain reputation: <a href=\"https:\/\/www.gmail.com\/postmaster\/\" target=\"_blank\" rel=\"noopener\">Google Postmaster Tools<\/a> and <a href=\"https:\/\/sendersupport.olc.protection.outlook.com\/snds\/\" target=\"_blank\" rel=\"noopener\">Microsoft SNDS<\/a> (if sending on dedicated IPs).<\/p>\r\n<h3>Avoid a Lump of Coal<\/h3>\r\n<p>Mailbox Providers have to decide which brands are \u201cgood\u201d and \u201cbad\u201d quickly, so making sure you continue to implement trustworthy behavior will allow you to maximize your inbox during the holidays. The potential short term revenue gains from sending high volumes are not worth the negative long-term impact on your email campaigns.<\/p>\r\n<p><em>Take the time. Check your lists\u2026twice. And utilize the tools at your disposal. If you need or want help, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today to chat with the Iterable deliverability team to uplevel your email deliverability success.<\/em><\/p>","post_title":"Holiday Email Deliverability: Make This Season a Joyful One","post_excerpt":"","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"holiday-email-deliverability-make-this-season-a-joyful-one","to_ping":"","pinged":"","post_modified":"2022-11-21 06:35:24","post_modified_gmt":"2022-11-21 14:35:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105631","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 21, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Email icon with holiday bow to demonstrate deliverability\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/111822_Holiday-Email-Deliverability_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/holiday-email-deliverability-make-this-season-a-joyful-one\/"},{"ID":105537,"post_author":"79","post_date":"2022-11-17 07:06:32","post_date_gmt":"2022-11-17 15:06:32","post_content":"<p>We\u2019re simultaneously still reeling from the excitement of the last <a href=\"https:\/\/iterable.com\/activate\/northamerica\/\">Activate Summit North America<\/a> while also gearing up for the next one. Each session shared at Activate in September gave attendees invaluable marketing insights for a variety of industries and channels.<\/p>\r\n<p>In this limited series we\u2019re covering a handful of the most loved sessions in-depth, providing skimmable, sharable tidbits. How is our memory that good, you ask? It\u2019s not! All of the <a href=\"https:\/\/iterable.com\/activate\/noam\/2022-recordings\/\" target=\"_blank\" rel=\"noopener\">session recordings<\/a> are available on-demand right now. We know not everyone has 30 minutes to watch a recording, so we\u2019re providing a written breakdown of some of these sessions (but we do strongly recommend listening to the speakers tell it themselves. They do much better than we ever could).<\/p>\r\n<h3>How to Confidently Leverage SMS as a Marketing Channel<\/h3>\r\n<p><a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/deep-dive-into-cross-channel-sms\/\" target=\"_blank\" rel=\"noopener\"><em>How to Confidently Leverage SMS as a Marketing Channel<\/em><\/a> was presented by Brad Blanken, VP of Strategic Alliances at <a href=\"https:\/\/telnyx.com\/\" target=\"_blank\" rel=\"noopener\">Telnyx<\/a>. Telnyx, an <a href=\"https:\/\/iterable.com\/partners\/telnyx\/\" target=\"_blank\" rel=\"noopener\">Iterable partner<\/a>, is a global connectivity platform that provides carrier-grade services on a private, cloud-agnostic IP network. Its Voice, Messaging, Numbering, Video, Wireless, Fax, and Security solutions are accessible through RESTful APIs and its award-winning Mission Control Portal.<\/p>\r\n<p>At Telnyx, Brad\u2019s role, as he put it, is to \u201chelp carriers, vendors, and industry players make texting work better.\u201d But Brad has been working in the messaging space since its inception in the mid-\u201990s. He played a strong role in short-code messaging (he uses American Idol voting or texting to donate as an example), amber alerts, and more. He\u2019s the go-to guy for SMS.<\/p>\r\n<p><em><strong>If you\u2019re looking for a go-to guide for SMS marketing, check out <a href=\"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/\" target=\"_blank\" rel=\"noopener\">The Savvy Marketer\u2019s Guide to Building a Stellar SMS Strategy<\/a>.<\/strong> <\/em><\/p>\r\n<h3>SMS Appeal<\/h3>\r\n<p>Speaking of <a href=\"https:\/\/iterable.com\/features\/sms\/\" target=\"_blank\" rel=\"noopener\">SMS<\/a>, Brad began by talking about SMS relevancy. Does it even matter anymore? Is it a dying form of communication, or is it thriving? Turns out, it\u2019s thriving. As Brad said, \u201cpeople don\u2019t answer the phone anymore, so texting becomes even more important.\u201d<\/p>\r\n<p>He went on to talk about the trends, metrics, and challenges of SMS marketing.<\/p>\r\n<p><strong>Trends<\/strong><\/p>\r\n<ul>\r\n\t<li>Owned channel for direct customer communication<\/li>\r\n\t<li>Consumer consent<\/li>\r\n\t<li>Creating intimate relationships<\/li>\r\n\t<li>Sense of immediacy<\/li>\r\n<\/ul>\r\n<p><strong>Metrics<\/strong><\/p>\r\n<ul>\r\n\t<li>Often used for basic interactions (password resets, two-factor authentication, etc.)<\/li>\r\n\t<li>Metrics include delivery rate, opt-in rate, unsubscribe rate, click-through rate, conversion, acquisitions, list growth, and more<\/li>\r\n\t<li>Time of day, CTAs, and campaign types can determine efficacy<\/li>\r\n<\/ul>\r\n<p><strong>Challenges<\/strong><\/p>\r\n<ul>\r\n\t<li>Perceived as expensive<\/li>\r\n\t<li>Reliant on performance<\/li>\r\n\t<li>Organizations need to be metrics-driven<\/li>\r\n\t<li>ROI, acquisition costs, and long-term value need to be able to support an SMS program<\/li>\r\n<\/ul>\r\n<p>Once he covered why SMS marketing is appealing to brands\u2014and addressed some challenges\u2014he talked about how brands can leverage SMS.<\/p>\r\n<h3>How to Leverage SMS<\/h3>\r\n<p>When considering an SMS marketing program for your brand, you should consider the regulations and carrier compliance. Phone calls are highly and consistently regulated. No matter where or how you get a phone call, they need to feel the same. With SMS messaging, there are an array of regulations brands need to follow that can differ depending on a variety of different variables. For example, there are federal, international, and private (carrier) SMS regulations.<\/p>\r\n<p>The fun twist is that if you follow federal regulations you may still not be compliant with carrier regulations and if you\u2019re only following carrier regulations, your messaging may not be legal. It can be complicated so <strong>Brad advises brands to 1) pick a messaging partner that can guarantee both legal and carrier compliance and 2) consult with internal counsel.<\/strong><\/p>\r\n<p>Once brands have set themselves up for success from a regulatory standpoint, they can move onto some of the following use cases\u2014the five \u201cI\u201ds.<\/p>\r\n<h4>The Five \u201cI\u201ds of SMS Marketing<\/h4>\r\n<p><strong>Immediate<\/strong><\/p>\r\n<p>These messages are sent with urgency and are often received as an opportunity. Examples include flash sales or two-factor authentication.<\/p>\r\n<p><strong>Informative<\/strong><\/p>\r\n<p>These messages have valuable and needed information. Examples include news alerts, sports scores, delivery notifications, etc.<\/p>\r\n<p><strong>Intimate<\/strong><\/p>\r\n<p>These messages show customers that your brand really knows and understands them. Examples include political messages, milestone messages, or targeted messages.<\/p>\r\n<p><strong>Individual<\/strong><\/p>\r\n<p>These messages encourage personalized and customized engagements that grow loyalty. Examples include appointment reminders, requests for feedback, the customers\u2019 name in text, abandoned carts, and behavior-based coupons.<\/p>\r\n<p><strong>Interoperable<\/strong><\/p>\r\n<p>While not a type of message, interoperability speaks to how messaging can work globally to connect your brand to your customers. Working with a partner can help you navigate these complexities to ensure you're delivering the most bang for your buck.<\/p>\r\n<h3>How Iterable + Telnyx Can Help<\/h3>\r\n<p>To round-out the presentation, Iterable\u2019s Senior Solutions Consultant, Alyssa Roe, walked through a quick demo of some of the features within Iterable that enable brands to create captivating SMS marketing campaigns.<\/p>\r\n<h4>SMS Journeys<\/h4>\r\n<p>Through Iterable\u2019s <a href=\"https:\/\/iterable.com\/features\/studio\/\" target=\"_blank\" rel=\"noopener\">Studio<\/a>, you can easily design a drag-and-drop journey that incorporates SMS. By pulling in specific lists, Alyssa demonstrates how the example brand \u201cChoco Drop\u201d can automatically send a text message to subscribers who have made a purchase in the last six months.<\/p>\r\n\r\n[caption id=\"attachment_105544\" align=\"alignnone\" width=\"1802\"]<img class=\"size-full wp-image-105544\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-14-at-3.54.21-PM.png\" alt=\"Drag and Drop Journeys in Studio\" width=\"1802\" height=\"1106\" \/> <em>The drag-and-drop functionality in Iterable Studio makes it easy to design SMS journeys.<\/em>[\/caption]\r\n\r\n<h4>Personalized Messaging<\/h4>\r\n<p>Not only is the journey personalized to send only to those customers who have made a purchase recently, but the messaging itself can be tailored to each individual customer. With <a href=\"https:\/\/iterable.com\/features\/catalog\/\" target=\"_blank\" rel=\"noopener\">dynamic content<\/a>, the SMS message featured in the demo pulled each users\u2019 favorite chocolate into the text.<\/p>\r\n\r\n[caption id=\"attachment_105550\" align=\"alignnone\" width=\"1804\"]<img class=\"size-full wp-image-105550\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-14-at-4.00.02-PM.png\" alt=\"Dynamic content to personalize SMS messages\" width=\"1804\" height=\"1108\" \/> <em>Dynamic content can be used to customize message content to each individual\u2019s preferences.<\/em>[\/caption]\r\n\r\n<h4>Link Shortener and Click Tracking<\/h4>\r\n<p>Because SMS ROI can sometimes be difficult to measure, we introduced the link shortener and click tracking. The link shortener lets you include your domain\u2019s links with tracking parameters without going over the character limit per message.<\/p>\r\n<p>The click tracking adds a click event to a user\u2019s profile once they\u2019ve clicked a link. From there, you can look at sophisticated attribution models, incorporate deep linking, or include dynamic URLs for each user.<\/p>\r\n<h3>But That\u2019s Not All<\/h3>\r\n<p>Brad and Alyssa showed both the importance of SMS messaging as part of an overall strategy and how Iterable can help brands <a href=\"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/\" target=\"_blank\" rel=\"noopener\">create an effective SMS strategy<\/a>. With our latest product release, which includes <a href=\"https:\/\/iterable.com\/features\/sms\/\" target=\"_blank\" rel=\"noopener\">Iterable SMS<\/a>, brands can take their mobile messaging to the next level. Be sure to join us for our <a href=\"https:\/\/iterable.com\/webinars\/fall-22-product-release\/\" target=\"_blank\" rel=\"noopener\">Product Showcase<\/a> to learn more.<\/p>\r\n<p><em>If you\u2019re interested in coming to the next Activate North America, registration is open! What are you waiting for? <a href=\"https:\/\/iterable.com\/activate\/northamerica\/#agenda\" target=\"_blank\" rel=\"noopener\">Get your tickets today<\/a>.<\/em><\/p>","post_title":"Activate Summit NA Deep Dive: Telnyx","post_excerpt":"Brad Blanken, VP of Strategic Alliances at Telnyx, talks about why SMS marketing is appealing to brands and how they can leverage it.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"activate-summit-na-deep-dive-telnyx","to_ping":"","pinged":"","post_modified":"2022-11-17 07:06:32","post_modified_gmt":"2022-11-17 15:06:32","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105537","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 17, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/092922_Activate-NA-Deep-Dive_Telnyx_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Telnyx on SMS Marketing\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/092922_Activate-NA-Deep-Dive_Telnyx_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/092922_Activate-NA-Deep-Dive_Telnyx_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/092922_Activate-NA-Deep-Dive_Telnyx_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/activate-summit-na-deep-dive-telnyx\/"},{"ID":105006,"post_author":"79","post_date":"2022-11-15 10:40:29","post_date_gmt":"2022-11-15 18:40:29","post_content":"<p>Creating an engaging customer experience all starts with ensuring you\u2019re connecting with the right audience. If you\u2019re not reaching the right people, your messaging could go to waste. But, understanding your audience isn\u2019t something that happens overnight. Through zero- and first-party data collection, A\/B testing, and a slew of other marketing tactics, you can learn about your customers and better understand how and where your audience interacts with your brand.<\/p>\r\n<p>Once you have your audience established, how do you cast a wider net and capture new users who fit into that category? This is where Custom Audiences can help.<\/p>\r\n<h3>What are Custom Audiences?<\/h3>\r\n<p>Custom Audiences are an ad targeting product that helps you find your existing audiences among users on Meta technologies.To create your Custom Audiences, you can use sources like customer lists, website or app traffic, or engagement on Facebook, building lists of people who already know your business.<\/p>\r\n<p>When you're ready to expand beyond existing audiences, you can use your Custom Audience to create a lookalike audience to reach new and potential customers. Lookalike audiences are lists of people to target with advertising who are similar to the people currently engaging with your business.<\/p>\r\n<p>Let\u2019s rewind, though. Where do you get your customer lists? How do you know which audiences are engaging? That\u2019s where Iterable can help.<\/p>\r\n<h3>How Iterable and Meta Custom Audiences Work Together<\/h3>\r\n<p>Iterable provides a centralized hub for all of your customer data, providing an understanding of each user on an individual level\u2014including how and where they engage and interact with your brand. With this understanding, you can then create a cross-channel experience that delivers the right messaging at the right time. Think of Meta as another channel to add to your marketing arsenal.<\/p>\r\n<p>Through the Custom Audiences and Iterable integration, you can unite your entire marketing funnel by leveraging insights from your engagement campaigns to use in your retargeting and new user acquisition efforts.<\/p>\r\n<h4>Syncing User Lists<\/h4>\r\n<p>In Iterable you know which users are driving value for your business. You can then leverage these users as the blueprint for finding new, similar users on Facebook to continue accelerating your growth. As a more static option, you can build a list in Iterable and export it to Custom Audiences to incorporate these audiences into your Ads account. Then, you can retarget current customers or build lookalike audiences of your most valuable users.<\/p>\r\n<h4>Reaching Audiences in Real-Time<\/h4>\r\n<p>Using the power of Iterable\u2019s real-time journeys\u2014built in <a href=\"https:\/\/iterable.com\/features\/studio\/\" target=\"_blank\" rel=\"noopener\">Studio<\/a>\u2014you can add Meta Custom Audiences as a node within your journey and, as users engage with certain parts in your Iterable journey, they\u2019ll get sent to Meta Custom Audiences. This ensures retargeting ads are sent to your audience when they\u2019re most relevant, to help drive conversions. So, you can retarget individual users with timely ads, specific to where they are within their journey.<\/p>\r\n<h4>Saving Time and Money<\/h4>\r\n<p>Nobody wants to waste their time. If you have disengaged audiences in Iterable, you can use that information to avoid retargeting this audience. By creating suppression lists and importing that data into Custom Audiences, you can maximize your efficiency and ensure you\u2019re strategic with your ad budget. No need to send ads to users who recently converted or aren\u2019t ready to convert.<\/p>\r\n<h3>All About Efficiency<\/h3>\r\n<p>The Iterable platform is designed to improve efficiency and automate processes to free up your marketing team and allow them to think about the bigger picture. With the Iterable and Meta Custom Audiences integration, your team can easily export valuable audience information to reach similar, new audiences on Facebook. We\u2019re all about working smarter, not harder.<\/p>\r\n<p><em>Check out our <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/115005019663-Facebook-Custom-Audience\" target=\"_blank\" rel=\"noopener\">integration documentation<\/a> to learn more about the Iterable + Meta <a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/IterableCustom_Audiences_One-Pager.pdf\" target=\"_blank\" rel=\"noopener\">Custom Audiences<\/a> integration. And, if you\u2019re not an Iterable customer yet, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"How Iterable + Meta Custom Audiences Can Attract New Users","post_excerpt":"Through the Custom Audiences and Iterable integration, you can unite your marketing funnel with insights from your engagement campaigns.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-iterable-meta-custom-audiences-can-attract-new-users","to_ping":"","pinged":"","post_modified":"2022-11-15 10:40:29","post_modified_gmt":"2022-11-15 18:40:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105006","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 15, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Facebook-Audiencest_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Meta logo and Iterable logo\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Facebook-Audiencest_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Facebook-Audiencest_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Facebook-Audiencest_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-iterable-meta-custom-audiences-can-attract-new-users\/"},{"ID":105348,"post_author":"79","post_date":"2022-11-11 06:11:43","post_date_gmt":"2022-11-11 14:11:43","post_content":"<p>It\u2019s no secret we\u2019re proponents of cross-channel marketing. Let\u2019s be real\u2014we\u2019ve all but <a href=\"https:\/\/iterable.com\/features\/sms\/\" target=\"_blank\" rel=\"noopener\">shouted it from the rooftops<\/a> at this point. Our definition of cross-channel marketing has always included non-digital channels\u2014like direct mail, for example\u2014but a new term is trending that highlights non-digital marketing channels as much as digital ones.<\/p>\r\n<p>Phygital marketing, plainly put, is the combination of physical and digital marketing. But, more than just a portmanteau, phygital marketing speaks to marketing that bridges the gap and blurs the line between online and offline to create a holistic experience. But where did this term come from? And why is it important in today\u2019s marketing landscape?<\/p>\r\n<h3>Phygital Marketing Isn\u2019t New<\/h3>\r\n<p>When researching this term, we were surprised to learn that it actually first appeared all the way back in 2007. According to <a href=\"https:\/\/onlinelibrary.wiley.com\/pb-assets\/assets\/14679310\/R&amp;DM%20-%20CFP%20Phygital%20Transformation.pdf\" target=\"_blank\" rel=\"noopener\">R&amp;D Management<\/a>, \u201cChris Weil, currently Chairman-CEO at Momentum Worldwide, [used it] to describe the inseparable connections between the physical and the digital worlds.\u201d<\/p>\r\n<h4>The Experience Economy<\/h4>\r\n<p>In terms of marketing, the idea of a physical and digital overlap has been around even longer. <a href=\"https:\/\/www.businessprocessincubator.com\/content\/why-top-brands-are-obsessed-with-phygital-marketing\/\" target=\"_blank\" rel=\"noopener\">Business Process Incubator<\/a> likens phygital marketing to experiential marketing. They reference the experience of seeing electricity at the Chicago World\u2019s Fair in 1893. Fair-goers would get popcorn and treats while at the fair, but seeing the lights turn on was really the main attraction. They went for the experience, not something they could take home with them.<\/p>\r\n\r\n[caption id=\"attachment_105350\" align=\"alignnone\" width=\"1024\"]<img class=\"size-full wp-image-105350\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Why-Top-Brands-Are-Obsessed-With-Phygital-Marketing-05.png\" alt=\"The Experience Economy\" width=\"1024\" height=\"713\" \/> <em>The Experience Economy is the sweet spot between absorption, immersion, passive, and active. Source: <a href=\"https:\/\/www.businessprocessincubator.com\/content\/why-top-brands-are-obsessed-with-phygital-marketing\/\" target=\"_blank\" rel=\"noopener\">Business Process Incubator<\/a>.<\/em>[\/caption]\r\n\r\n<p>Business Process Incubator refers to this as \u201cThe Experience Economy.\u201d<\/p>\r\n<p>\u201cWhile modern examples of viral marketing and pop-up events may not possess the same awe-inspiring effect as a (small) city being lit by electricity for the very first time, they do utilize the same technique: memorability, connectivity, and emotion.\u201d<\/p>\r\n<p>To put this in modern context, think about if you, as a customer, walk into a store and get a text from that brand with a coupon for a product you had left in your online shopping cart. How convenient is that? This brand is creating an experience by combining physical and digital marketing channels. It\u2019s memorable, built on connectivity, and likely brings you, the customer, joy.<\/p>\r\n<p>If this kind of marketing\u2014marketing that creates an experience\u2014has been around for over 100 years, why is phygital marketing trending today?<\/p>\r\n<h3>Why is Phygital Marketing Trending Now?<\/h3>\r\n<p>Blending of the physical and digital also means incorporating digital experiences where there were previously none\u2014injecting digital into the physical. So, an obvious catalyst for the uptick in interest in phygital marketing is the pandemic.<\/p>\r\n\r\n[caption id=\"attachment_105356\" align=\"alignnone\" width=\"2312\"]<img class=\"wp-image-105356 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-08-at-10.14.57-AM.png\" alt=\"Phygital as a trend according to Google\" width=\"2312\" height=\"790\" \/> <em>The term \u201cphygital\u201d started to gain more traction in early 2020 and continues through today. Source: <a href=\"https:\/\/trends.google.com\/trends\/explore?q=%2Fg%2F11h718r_06&amp;date=2015-01-01%202022-11-08\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>.<\/em>[\/caption]\r\n\r\n<p>During COVID-19, consumers were avoiding in-store interactions and executing whatever tasks they could online. As a result, brands were forced to speed up their timelines to incorporate digital channels. In a 2020 report from <a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>, they stated, \u201cDigital adoption has taken a quantum leap at both the organizational and industry levels.\u201d<\/p>\r\n<p>In the aftermath of the pandemic, brands aren\u2019t flipping a switch and reverting back to the way things were in 2019. As <a href=\"https:\/\/www.forbes.com\/sites\/hankprybylski\/2022\/05\/04\/two-years-into-the-pandemic-digital-transformation-is-moving-forward-heres-how\/?sh=7df3933f4773\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> puts it, \u201c2020 became 2025 on the digital acceleration timeline.\u201d A lot of capabilities were realized as a result of the forced digital transformation and brands are now\u2014since the majority of covid restrictions have been lifted\u2014reintegrating the physical back into the digital.<\/p>\r\n<h3>Examples of Phygital Marketing<\/h3>\r\n<p>Phygital marketing is about exploring the relationship between the physical and digital. Historically, these two avenues may have been viewed as competing with one-another\u2014you either have an online experience or an in-store experience\u2014but, they\u2019re actually <a href=\"https:\/\/awabot.com\/en\/in-a-phygital-world\/\" target=\"_blank\" rel=\"noopener\">complementary<\/a>.<\/p>\r\n<h4>QR Codes<\/h4>\r\n<p>One of the most common examples of a phygital experience is the <a href=\"https:\/\/iterable.com\/blog\/qr-codes-privacy-and-cx\/\" target=\"_blank\" rel=\"noopener\">QR code<\/a>. Once restaurants started to reopen post-pandemic, QR codes re-gained popularity because they allowed restaurants to provide a touch-free menu. Users scan the code with their phone cameras and the restaurant\u2019s website pops up.<\/p>\r\n\r\n[caption id=\"attachment_105387\" align=\"alignnone\" width=\"1092\"]<img class=\"wp-image-105387 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-10-at-5.15.32-PM.png\" alt=\"Target Uses QR Codes for Phygital Marketing\" width=\"1092\" height=\"1094\" \/> <em>Target uses QR codes to open up another marketing channel, their app. Source: <a href=\"https:\/\/www.fixturescloseup.com\/2020\/10\/12\/get-the-coupon-in-app-qr-code\/\" target=\"_blank\" rel=\"noopener\">Fixtures Close Up<\/a>.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Target<\/a> uses their QR codes to 1) offer coupons 2) increase sales and 3) encourage app downloads. This QR code is displayed in front of Pepsi products and the code will give those who scan a $5 Target gift card if they spend $20 or more on Pepsi products.<\/p>\r\n<h4>Augmented Reality<\/h4>\r\n<p>Another bridge between the physical and digital is augmented reality. Specifically, instances where digital \u201cproducts\u201d are displayed in the physical world. Eyewear brand, <a href=\"https:\/\/www.warbyparker.com\/\" target=\"_blank\" rel=\"noopener\">Warby Parker<\/a>, offers a \u201cvirtual try-on\u201d that\u2019s the perfect example of augmented reality phygital marketing.<\/p>\r\n\r\n[caption id=\"attachment_105368\" align=\"alignnone\" width=\"2044\"]<img class=\"size-full wp-image-105368\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Screen-Shot-2022-11-08-at-11.27.29-AM.png\" alt=\"Warby Parker allows for virtual try-on as a phygital marketing strategy\" width=\"2044\" height=\"1110\" \/> <em>Warby Parker offers a virtual try on through their mobile app. Source: <a href=\"https:\/\/www.warbyparker.com\/app\" target=\"_blank\" rel=\"noopener\">Warby Parker<\/a>.<\/em>[\/caption]\r\n\r\n<p>Through their app, Warby Parker gives users the ability to see what they look like in different frames. Then, users can order the actual frames, try the real products on, and send back what they don\u2019t want to keep. The initial step of a virtual try-on takes out a lot of the guesswork and makes it more likely the customer will like the products they physically try on.<\/p>\r\n<h4>Geolocation<\/h4>\r\n<p>The fact that the majority of the planet has a mobile phone, equipped with location services, makes geolocation the perfect bridge between the physical and digital. Brands can, with permission, use their customers\u2019 physical location to send targeted, hyper-relevant digital marketing messages.<\/p>\r\n\r\n[caption id=\"attachment_105374\" align=\"alignnone\" width=\"2560\"]<img class=\"size-full wp-image-105374\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/SPG_Keyless_Entry-scaled.jpeg\" alt=\"Starwood Hotels sends keys directly to guests' phones.\" width=\"2560\" height=\"1685\" \/> <em>Starwood Hotels &amp; Resorts sends keys to user\u2019s phones, helping to speed up the check-in\/check-out process. Source: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20160628005607\/en\/Unlock-a-New-Way-to-Stay-with-Starwood-Preferred-Guest%E2%80%99s-Next-Generation-of-SPG-Keyless\" target=\"_blank\" rel=\"noopener\">Business Wire<\/a>.<\/em>[\/caption]\r\n\r\n<p>In a previous article on <a href=\"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">location-based mobile marketing<\/a>, we mention the example of Starwood Hotels &amp; Resorts using beacon marketing. \u201cWhen hotel guests walk into a Starwood Hotels &amp; Resorts location they would receive a digital room key sent directly to their mobile device via a beacon.\u201d The experience is seamless, touchless, and simple.<\/p>\r\n<h3>Creating a Joyful Experience<\/h3>\r\n<p>Phygital marketing is all about the complete experience. Brands can no longer get away with an excellent in-store experience but a terrible online experience, or vice versa. The two worlds are becoming more and more intertwined, meaning brands should aim to reduce the friction between them.<\/p>\r\n<p>Don\u2019t worry, creating a seamless experience across physical and digital channels doesn\u2019t need to be overly complicated. It all boils down to the tools you have in your marketing arsenal and how you use them. Building a joyful customer experience is a click away.<\/p>\r\n<p><em>To learn more about how Iterable can help you power a phygital marketing experience, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a>.<\/em><\/p>","post_title":"Let\u2019s Get Phygital: A Look at Phygital Marketing","post_excerpt":"Phygital marketing speaks to marketing that bridges the gap and blurs the line between online and offline to create a holistic experience.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"lets-get-phygital-a-look-at-phygital-marketing","to_ping":"","pinged":"","post_modified":"2022-11-11 06:11:43","post_modified_gmt":"2022-11-11 14:11:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105348","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 11, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/110922_Phygital-Marketing_2_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/110922_Phygital-Marketing_2_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/110922_Phygital-Marketing_2_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/110922_Phygital-Marketing_2_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/lets-get-phygital-a-look-at-phygital-marketing\/"},{"ID":105102,"post_author":"71","post_date":"2022-11-09 11:13:21","post_date_gmt":"2022-11-09 19:13:21","post_content":"<p>Mobile has completely changed the consumer experience. In all likelihood you probably checked your phone at least a dozen times before getting on this page, and with 71% of consumers expecting flawless device-agnostic experiences, as a business you simply can\u2019t afford to not be there.<\/p>\r\n<p>Iterable helps marketers harmonize mobile-first campaigns across SMS, apps, and browsers with sophisticated targeting, smart opt-in, and AI-Driven Optimization. In our Fall Release, we cover how new features such as Iterable SMS, In-Browser Messaging and Channel Optimization can help you powerfully deliver your message across mobile.<\/p>\r\n<p><strong>In this webinar, see an overview and demonstration of the latest product capabilities and partnerships to help you:<\/strong><\/p>\r\n<ul>\r\n\t<li>Drive loyalty and revenue with dynamic, deeply personalized, SMS\/MMS campaigns<\/li>\r\n\t<li>Drive more individualized experiences with AI-driven channel optimization<\/li>\r\n\t<li>Increase website conversion with personalized in-browser messaging<\/li>\r\n\t<li>Drive operational efficiency, with more privacy controls at scale.<\/li>\r\n<\/ul>","post_title":"Fall Product Showcase: New Mobile Capabilities to Drive Loyalty and Revenue","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fall-22-product-release","to_ping":"","pinged":"","post_modified":"2023-03-02 22:51:05","post_modified_gmt":"2023-03-03 06:51:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=105102","menu_order":13,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"November 09, 2022","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":67,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Featured-Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Featured-Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Featured-Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Featured-Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/fall-22-product-release\/"},{"ID":105042,"post_author":"79","post_date":"2022-11-09 01:10:38","post_date_gmt":"2022-11-09 09:10:38","post_content":"<p>The majority of the planet has a phone. According to Bank My Cell, <a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world#:~:text=How%20Many%20People%20Have%20Mobile%20Phones%20In%20The%20World%3F&amp;text=In%202022%2C%20including%20both%20smart,the%20world%20cell%20phone%20owners.\" target=\"_blank\" rel=\"noopener\">91% of the total global population<\/a> are mobile phone owners. That\u2019s roughly 7.26 billion people interconnected through a network of mobile communications. There\u2019s quite literally the whole world at our fingertips.<\/p>\r\n<p>But, we\u2019ve noticed a chasm between all of the available customer data and the channels through which customers interact with brands. We call this the activation gap and, historically, it\u2019s been a difficult gap for brands to close. Every marketing channel contributes to shrinking the activation gap\u2014especially mobile marketing.<\/p>\r\n<p>We\u2019ve seen brands that agree on the importance of mobile marketing but then, when attempting to dive headfirst into a mobile strategy, only to run into common obstacles. These obstacles include lack of resources and budget for an SMS program, uncertainty around which marketing channel is right for each user, and avoidance altogether due to complex pricing models.<\/p>\r\n<p>So, we decided to do something about it.<\/p>\r\n<h3>New Mobile Capabilities to Drive Revenue and Loyalty<\/h3>\r\n<p>With this latest release, we\u2019re providing solutions to these exact mobile marketing problems (and more) with a whole slew of new features being added to Iterable\u2019s capabilities. If you\u2019re looking for a rundown of each feature, you\u2019ve come to the right place.<\/p>\r\n<h4>Get the Message Across With SMS<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/\" target=\"_blank\" rel=\"noopener\">Short Message Service (SMS)<\/a>, more commonly referred to as \u201ctexting,\u201d is an incredibly valuable mobile marketing channel. It\u2019s highly responsive (SMS messages have an <a href=\"https:\/\/www.gartner.com\/en\/digital-markets\/insights\/the-future-of-sales-follow-ups-text-messages\" target=\"_blank\" rel=\"noopener\">average open rate of 98%<\/a>), but under-used by brands. In fact, of the brands <a href=\"https:\/\/iterable.com\/whitepaper\/user-engagement-report-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">we analyzed in 2020<\/a>, only 20% sent SMS messages as part of their marketing strategy.<\/p>\r\n<p>Why is a channel that\u2019s easy to personalize, can target individual customers, and has such high engagement rates not being utilized by more brands? Because SMS data has historically wound up in its own silo, not connecting to the customer data being received from other marketing channels.<\/p>\r\n<p>With <a href=\"https:\/\/iterable.com\/features\/sms\" target=\"_blank\" rel=\"noopener\">Iterable SMS<\/a>, brands can close the activation gap by connecting real-time customer data, experience design, channel orchestration, and market-leading SMS functionality.<\/p>\r\n<p><strong>Iterable SMS features include:<\/strong><\/p>\r\n<ul>\r\n\t<li>Combining SMS with email, web, and other mobile channels with a simple drag and drop journey orchestration interface in Iterable Studio<\/li>\r\n\t<li>Triggering SMS campaigns based on customers\u2019 actions, behaviors, and preferences across all brand touchpoints.<\/li>\r\n\t<li>Sending via Journeys, API calls, or as one-time or recurring blast campaigns<\/li>\r\n\t<li>In-flight testing to easily add A\/B testing to standalone or multichannel SMS campaigns to optimize business outcomes without pausing the live campaign<\/li>\r\n\t<li>Observing compliance and privacy requirements like TCPA compliant opt-ins and quiet hours, CTIA compliant program details, and CAN-SPAM compliant opt-outs<\/li>\r\n\t<li>A powerful native shortlink builder, allowing you to attribute revenue to SMS campaigns<\/li>\r\n\t<li>Support and services to assist in building your brand\u2019s SMS playbook<\/li>\r\n<\/ul>\r\n<blockquote>\r\n<p><em>\u201cThe power of providing an SMS channel for our guests is immense. It allows us to engage the guests when and how they would like to receive information, while providing a seamless experience for them to enjoy the aquarium without having to navigate through multiple channels.\u201d<\/em><\/p>\r\n<p><em>- Josh Cherfoli, Senior Director of Marketing and Digital Engagement @ <a href=\"https:\/\/www.georgiaaquarium.org\/\" target=\"_blank\" rel=\"noopener\">Georgia Aquarium<\/a><\/em><\/p>\r\n<\/blockquote>\r\n<h4>AI-Powered Channel Optimization<\/h4>\r\n<p>Adding SMS to your mobile marketing mix may seem overwhelming. It can be difficult to know how the channels interact, which channels your customers prefer, and therefore, which channel to use for future communications. Consumer channel preferences and behaviors can change over time making it challenging to optimize the right delivery channel for each message.<\/p>\r\n<p>While there are manual ways of analyzing performance through reports and analytics, Iterable\u2019s Channel Optimization can automate this process for marketers and allow you to reach your customers on the channel they are most likely to engage on.<\/p>\r\n<p><strong>Channel Optimization is part of our AI Optimization Suite. Features include:<\/strong><\/p>\r\n<ul>\r\n\t<li>Leveraging historical data to determine which channel to send the message based on each user\u2019s likelihood to engage with the message<\/li>\r\n\t<li>Optimizing across email, push, and SMS<\/li>\r\n\t<li>Integrating with Iterable Studio<\/li>\r\n\t<li>Increasing personalization and satisfaction, resulting in more authentic interactions<\/li>\r\n<\/ul>\r\n<h4>In-Browser Messaging<\/h4>\r\n<p>In-browser messages are another highly valuable communication channel that falls under the mobile marketing umbrella. Did you know that <a href=\"https:\/\/explodingtopics.com\/blog\/mobile-internet-traffic\" target=\"_blank\" rel=\"noopener\">over 60%<\/a> of web visitors are on a mobile device? Mobile In-browser messaging gives brands the ability to send personalized, targeted communications to these mobile users and ultimately drive business outcomes. Plus, these messages can be part of a larger mobile communication strategy and work cohesively with other mobile marketing messages.<\/p>\r\n<p>For example, Because no opt-in is required for in-browser messaging, this channel is the perfect avenue for encouraging SMS opt-in. While users are on your mobile site, they may be more inclined to sign up for an exclusive coupon only available through SMS. They\u2019re already on their phone, so an in-browser message offering a coupon with SMS opt-in can be the gentle nudge customers need.<\/p>\r\n<p><strong>In-browser messaging can lead to:<\/strong><\/p>\r\n<ul>\r\n\t<li>Higher website conversion rates. No more dead-ends.<\/li>\r\n\t<li>Increase in goal conversions<\/li>\r\n\t<li>Increased customer satisfaction by helping direct them to the information they want\/need instead of leaving them to fend for themselves<\/li>\r\n\t<li>Increased reach of programs and campaigns with ability to capture web and web\/app audiences<\/li>\r\n\t<li>Increased in-browser engagement<\/li>\r\n<\/ul>\r\n<h4>A Simplified Pricing Model<\/h4>\r\n<p>This all sounds great, but we\u2019re guessing you\u2019re probably worried about the cost\u2014we don\u2019t blame you. SMS pricing can quickly become complex. With multiple message types, phone numbers, and carriers, budget constraints can often override marketing priorities.<\/p>\r\n<p>Iterable\u2019s pricing model allows marketers to send messages that best fit their customer needs, without worrying about the budget. You can eliminate duplicate data storage fees with our integrated platform fees that include all channels.<\/p>\r\n<h3>Bring Mobile Into the Fold<\/h3>\r\n<p>With a handful of hurdles posing challenges for marketers, we wanted to be able to provide solutions that not only make marketers\u2019 jobs easier, but deliver results. With the new capabilities in Iterable\u2019s Fall Product Showcase and SMS launch, marketers, like you, will be able to confidently add mobile channels to their marketing mix.<\/p>\r\n<p><em>Curious to learn more about our fall release? Join us for the <a href=\"https:\/\/iterable.com\/webinars\/fall-22-product-release\/\" target=\"_blank\" rel=\"noopener\">Product Showcase<\/a> where we\u2019ll dive deep into the above and so much more.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/whats-new\/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-105251\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Sigstr-01.png\" alt=\"\" width=\"768\" height=\"192\" \/><\/a><\/p>","post_title":"Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities","post_excerpt":"With this latest release, we\u2019re providing solutions to common mobile marketing problems (and more) with a slew of new mobile capabilities.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-unveils-cutting-edge-mobile-and-cross-channel-capabilities","to_ping":"","pinged":"","post_modified":"2022-11-10 11:09:31","post_modified_gmt":"2022-11-10 19:09:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105042","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 09, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/11\/Fall-SMS_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-unveils-cutting-edge-mobile-and-cross-channel-capabilities\/"},{"ID":105017,"post_author":"79","post_date":"2022-11-01 06:28:05","post_date_gmt":"2022-11-01 13:28:05","post_content":"<p>It\u2019s officially November and, as the leaves change and we turn our clocks back, it\u2019s important to reflect upon, pay respect to, and raise awareness of Indigenous communities. During Native American Heritage Month we want to share some inclusive marketing tips that focus on using the right language and terminology as well as how we can pay homage to the land we live on. Let\u2019s start at the beginning.<\/p>\r\n<h3>The History of Native American Heritage Month<\/h3>\r\n<p>November has been nationally recognized as Native American Heritage Month for <a href=\"https:\/\/nativeamericanheritagemonth.gov\/about\/\" target=\"_blank\" rel=\"noopener\">almost 30 years<\/a>. Native American Heritage Month first appeared on calendars back in 1915. Before 1915, Director of the Museum of Arts and Science in Rochester, New York, Dr. Arthur C. Parker, a Seneca Indian, asked the Boy Scouts of America to dedicate one day a year to the \u201cFirst Americans.\u201d<\/p>\r\n<p>Then, in 1915 the Congress of the American Indian Association directed its president, Rev. Sherman Coolidge, an Arapahoe, to do the same. Coolidge then issued a proclamation that said the second Saturday of each May would be American Indian Day and also \u201ccontained the first formal appeal for recognition of Indians as citizens.\u201d<\/p>\r\n<p>While some states have observed American Indian day since the early 1900s, it wasn\u2019t formally recognized as a national holiday. But, in 1990 George H. W. Bush approved a joint resolution, making November Native American Indian Heritage Month. Plus, \u201csimilar proclamations, under variants on the name (including \u2018Native American Heritage Month\u2019 and \u2018National American Indian and Alaska Native Heritage Month\u2019) have <a href=\"https:\/\/nativeamericanheritagemonth.gov\/\" target=\"_blank\" rel=\"noopener\">been issued each year since 1994<\/a>.\u201d<\/p>\r\n<p>With this month being about paying respect to the Indigenous American people, we wanted to explore ways to do just that.<\/p>\r\n<h3>Using the Right Language<\/h3>\r\n<p>Marketers, especially content marketers (hi!), know the importance of using the right language to get a certain message across. When writing about heritage months or months dedicated to certain groups of people or cultures, it\u2019s critical that we use respectful language.<\/p>\r\n<h4>As a Broader Group<\/h4>\r\n<p>Firstly, is <em>Native American<\/em> even the preferred language? According to the <a href=\"https:\/\/americanindian.si.edu\/nk360\/faq\/did-you-know#:~:text=What%20is%20the%20correct%20terminology,by%20their%20specific%20tribal%20name.\" target=\"_blank\" rel=\"noopener\">National Museum of the American Indian<\/a>, \u201cWhen possible, Native people prefer to be called by their specific tribal name.\" However, when not possible, American Indian, Indian, Native American, Indigenous, or Native are all accepted.<\/p>\r\n<p><em>Native American<\/em>, however, is becoming a less popular choice. As the National Museum of the American Indian says, \u201c<em>Native American<\/em> has been widely used but is falling out of favor with some groups, and the terms American Indian or Indigenous American are preferred by many Native people. Native peoples often have individual preferences on how they would like to be addressed.\u201c<\/p>\r\n<h4>By Tribe<\/h4>\r\n<p>The <a href=\"https:\/\/www.nps.gov\/lecl\/getinvolved\/november-2022-native-american-heritage-month.htm#:~:text=During%20National%20Native%20American%20Heritage,Service%20collaborates%20with%20Indigenous%20communities.\" target=\"_blank\" rel=\"noopener\">National Park Service<\/a> also published an informational page about Native American Heritage Month that specifically mentions the importance of word choice and how to refer to the Indigenous American people. They mention that those referring to the Indigenous American people need to be cognizant of distinctions between tribes. \u201cThere are distinctions among various tribes resulting from geographic location, language, and cultural practices. For example, within the Lakota Nation (aka Sioux), there are seven bands and within one band there are three: Hidasta, Arikara, and Mandan.\u201d<\/p>\r\n<h3>Territorial Acknowledgements<\/h3>\r\n<p>The National Park Service brings up the point of tribal distinctions due to many factors, one of which is geographic location. As the <a href=\"https:\/\/www.acf.hhs.gov\/ana\/fact-sheet\/american-indians-and-alaska-natives-numbers#:~:text=While%20there%20are%20currently%20566,Oklahoma%20tribal%20statistical%20areas%2C%20tribal\" target=\"_blank\" rel=\"noopener\">Administration for Native Americans<\/a> highlights, \u201c[today] there are 325 American Indian reservations and a total of 618 legal and statistical areas for which the Census Bureau provides statistics, including reservations, off-reservation trust lands, Oklahoma tribal statistical areas, tribal designated statistical areas, state American Indian reservations, and state designated American Indian statistical areas.\u201d<\/p>\r\n<p>With so many reservations, legal areas, and statistical areas in the United States, we need to be aware of the land we are using and offer territorial acknowledgements, when applicable.<\/p>\r\n<h4>What is a Territorial Acknowledgment?<\/h4>\r\n<p>Really, a territorial acknowledgement is just what it sounds like\u2014acknowledging the territory you are in and the tribes that currently reside there or have resided there in the past. As <a href=\"https:\/\/native-land.ca\/resources\/territory-acknowledgement\/\" target=\"_blank\" rel=\"noopener\">native-land.ca<\/a> says, \u201cThis is often done at the beginning of ceremonies, lectures, or any public event. It can be a subtle way to recognize the history of colonialism and a need for change in settler colonial societies.\u201d<\/p>\r\n<p>The site also points out that a territorial acknowledgement can often be thrown in as a token rather than as a way to fully respect the indigenous cultures that came before. When giving a territorial acknowledgement\u2014whether as an individual, institution, or even as a brand\u2014you also need to recognize the history and legacy of colonialism.<\/p>\r\n<p>Some questions to ask yourself (as provided by <a href=\"https:\/\/native-land.ca\/resources\/territory-acknowledgement\/\" target=\"_blank\" rel=\"noopener\">native-land.ca<\/a>):<\/p>\r\n<ul>\r\n\t<li>What are some of the privileges settlers enjoy today because of colonialism?<\/li>\r\n\t<li>How can individuals develop relationships with peoples whose territory they are living on in the contemporary geopolitical landscape?<\/li>\r\n\t<li>What are you, or your organization, doing beyond acknowledging the territory where you live, work, or hold your events?<\/li>\r\n\t<li>What might you be doing that perpetuates settler colonial futurity rather than considering alternative ways forward?<\/li>\r\n\t<li>Do you have an understanding of the on-going violence and the trauma that is part of the structure of colonialism?<\/li>\r\n<\/ul>\r\n<p><strong>If you\u2019re curious about the tribes around you, on <a href=\"https:\/\/native-land.ca\/\" target=\"_blank\" rel=\"noopener\">native-land.ca<\/a> you can search your address to learn more about the tribes in your area.<\/strong><\/p>\r\n<h3>Words Are Impactful<\/h3>\r\n<p>We need to make conscious efforts to choose respectful language when referring to any cultural, racial, or ethnic group. This should also be the case year-round, and not just within the groups\u2019 respective heritage months.<\/p>\r\n<p>During Native American Heritage Month we can pledge to learn something new about the Indigenous American people and use that new knowledge to inform how we move about the world every day.<\/p>","post_title":"Inclusive Marketing Tips During Native American Heritage Month","post_excerpt":"It's Native American Heritage Month\u2014here are inclusive marketing tips for using language that pays homage to the Native people and land.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"inclusive-marketing-tips-during-native-american-heritage-month","to_ping":"","pinged":"","post_modified":"2022-11-17 11:43:08","post_modified_gmt":"2022-11-17 19:43:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=105017","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 01, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/110122_Native-American-Heritage-Month_Blog_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Native American Heritage Month\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/110122_Native-American-Heritage-Month_Blog_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/110122_Native-American-Heritage-Month_Blog_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/110122_Native-American-Heritage-Month_Blog_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/inclusive-marketing-tips-during-native-american-heritage-month\/"},{"ID":104874,"post_author":"79","post_date":"2022-10-18 07:06:47","post_date_gmt":"2022-10-18 14:06:47","post_content":"<p>SMS marketing is becoming a necessity for brands. Being able to reach customers where they are\u2014with a highly relevant message\u2014is key to creating a fully harmonized, individualized customer experience.<\/p>\r\n<p>As a result of becoming a highly coveted channel, there\u2019s a lot of information available about SMS marketing. Rather than scouring the web, we thought it would be easier to just give you the best of the best SMS marketing resources in one list. Feel free to bookmark and save for later.<\/p>\r\n<p><strong>That said, if you\u2019re curious to learn more about SMS marketing, subscribe using the button in the nav bar, and if you\u2019re curious about SMS with Iterable, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">a demo<\/a> is a great start.<\/strong><\/p>\r\n<h4>1. <a href=\"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/\" target=\"_blank\" rel=\"noopener\">The Savvy Marketer\u2019s Guide to Building a Stellar SMS Strategy<\/a><\/h4>\r\n<p>We partnered with Telnyx to create a guide that\u2019s meant to help brands determine what they need to create a winning SMS strategy. This whitepaper focuses not only on what your brand needs to be successful, but what customers are expecting and how to do it with Iterable and Telnyx. Remember, your SMS strategy is only as good as your customers think it is.<\/p>\r\n<p><strong>Great for:<\/strong> Helping you get started with an SMS marketing strategy.<\/p>\r\n<h4>2. <a href=\"https:\/\/iterable.com\/whitepaper\/ungated\/mobile-marketing-outlook\/\" target=\"_blank\" rel=\"noopener\">The Current State of Mobile Marketing<\/a><\/h4>\r\n<p>SMS marketing is part of the broader mobile marketing landscape. This interactive whitepaper will give you a high-level overview of the importance of mobile marketing, where it\u2019s been, and where it\u2019s going. You\u2019ll get a sense of the overarching mobile ecosystem as well as steps to help you determine your fit in the mobile marketing world. (Pssst: if that\u2019s not enough, we also have <a href=\"https:\/\/iterable.com\/webinars\/the-state-of-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">a webinar titled \u201cThe State of Mobile Marketing!<\/a>\u201d)<\/p>\r\n<p><strong>Great for:<\/strong> Getting a broader sense of where mobile marketing\u2014as a whole\u2014stands today and where it\u2019s going tomorrow.<\/p>\r\n<h4>3. <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/mobile-marketing-sms\/what-is-sms-marketing\" target=\"_blank\" rel=\"noopener\">What is SMS Marketing?<\/a><\/h4>\r\n<p>No better place to start than from the beginning. This quick article gives a definition of SMS marketing and some stats. It also helps explain when brands should use SMS marketing and how it can be part of a broader cross-channel marketing strategy.<\/p>\r\n<p>Great for: Going back to basics and getting a no-frills definition of SMS marketing.<\/p>\r\n<h4>4.<a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\"> Plus One: How Adding SMS Benefits Your Marketing<\/a><\/h4>\r\n<p>If your brand already has an established marketing strategy but SMS isn\u2019t part of it, this article dives into how adding SMS can be beneficial. \u201cSMS marketing is about tapping into one of the currently most used communication methods. It\u2019s a direct line to your users where they are spending a significant\u2014sometimes the majority\u2014amount of their time.\u201d<\/p>\r\n<p><strong>Great for<\/strong>: Understanding the benefits of adding SMS marketing to your existing marketing strategy.<\/p>\r\n<h4>5. <a href=\"https:\/\/iterable.com\/blog\/how-to-personalize-sms-messages\/\" target=\"_blank\" rel=\"noopener\">How to Personalize SMS Messages<\/a><\/h4>\r\n<p>After getting a crash course in SMS marketing and understanding the benefits of adding it to your strategy, this article will give you tips on how to personalize the messages. Sending texts to customers is one thing, but having them align with what each individual wants and needs is something completely different. Don\u2019t miss out on an opportunity to connect with your customers because your SMS messages aren\u2019t personalized.<\/p>\r\n<p><strong>Great for:<\/strong> Getting tips on individualizing SMS marketing messages and understanding why personalization is so important for this marketing channel.<\/p>\r\n<h4>6. <a href=\"https:\/\/iterable.com\/blog\/tag\/sms-marketing-series\/\" target=\"_blank\" rel=\"noopener\">SMS Marketing Series<\/a><\/h4>\r\n<h5 style=\"padding-left: 40px;\">a. <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-i-opting-in-and-out\/\" target=\"_blank\" rel=\"noopener\">Part I: Opting In and Out<\/a><\/h5>\r\n<p style=\"padding-left: 40px;\">The first step in sending personalized SMS messages to customers is getting them to opt in. Without an opt-in it\u2019s actually illegal to send customers SMS marketing messages. On the flipside, you also have to give customers a way out once they\u2019ve opted-in.<\/p>\r\n<h5 style=\"padding-left: 40px;\">b. <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-ii-sms-keywords\/\" target=\"_blank\" rel=\"noopener\">Part II: SMS Keywords<\/a><\/h5>\r\n<p style=\"padding-left: 40px;\">Using SMS keywords can help brands personalize their customers\u2019 SMS experience. By allowing customers to send short keywords as a response, you can tailor future content while collecting vital preference data.<\/p>\r\n<h5 style=\"padding-left: 40px;\">c. <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-iii-optimizing-sms-roi\/\" target=\"_blank\" rel=\"noopener\">Part III: Optimizing SMS ROI<\/a><\/h5>\r\n<p style=\"padding-left: 40px;\">It\u2019s hard to get buy-in from other team members without being able to deliver ROI. This article will help brands determine which metrics to look at to determine their SMS marketing return.<\/p>\r\n<h5 style=\"padding-left: 40px;\">d. <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-iv-sms-preferences-by-generation\/\" target=\"_blank\" rel=\"noopener\">Part IV: SMS Preferences by Generation<\/a><\/h5>\r\n<p style=\"padding-left: 40px;\">Each generation has different preferences when it comes to the SMS marketing messages they want to receive. This article takes a look at each generation, what they prefer, and why.<\/p>\r\n<p><strong>Great for<\/strong>: A deep dive into multiple aspects of SMS Marketing, from opt-in to generational trends.<\/p>\r\n<h4>7. <a href=\"https:\/\/iterable.com\/blog\/4-focus-areas-of-sms-marketing-compliance\/\" target=\"_blank\" rel=\"noopener\">4 Focus Areas of SMS Marketing Compliance<\/a><\/h4>\r\n<p>A huge part of incorporating SMS marketing into your marketing strategy is understanding the rules and regulations that surround the channel. This article covers the why behind opt-ins and opt-outs as well as why brands need to set expectations for SMS marketing programs and why brands need to respect \u201cquiet hours.\u201d If you\u2019re looking to better understand SMS regulations, this is the article for you.<\/p>\r\n<p><strong>Great for:<\/strong> A look at the laws and regulations around SMS marketing if you want to be sure your brand is abiding by the rules.<\/p>\r\n<h4>8. <a href=\"https:\/\/iterable.com\/webinars\/5-tips-for-black-friday-cyber-monday\/\" target=\"_blank\" rel=\"noopener\">5 Last-Minute Email and SMS Marketing Tips for Black Friday and Cyber Monday<\/a><\/h4>\r\n<p>What would an October article be without a nod to the holidays. While not as evergreen as the rest of the resources in the roundup, this webinar is helpful for the end of the year. Here we spoke with experts from Tinuiti and Yotpo to explore how brands should build out a promotional calendar and take the heavy lift off of marketing teams by automating messaging\u2014all while maintaining relevant, personalized messaging.<\/p>\r\n<p><strong>Great for<\/strong>: Preparing for the holidays. This webinar can help your brand plan for the upcoming season and plan your promotional calendar.<\/p>\r\n<h3>So Much SMS Marketing<\/h3>\r\n<p>There\u2019s a lot here. But imagine scouring the web for all of this versus having it in this neat, compact roundup? Basically, what we\u2019re trying to say is\u2026you\u2019re welcome. All the SMS marketing content you could ever need is right here, in one spot. We\u2019ll definitely be coming up with some more SMS marketing content in the future, so be sure to check back in for updates.<\/p>\r\n<p><em>If you\u2019re interested in seeing how Iterable can help incorporate mobile channels into your marketing strategy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Your Go-To Guide for SMS Marketing","post_excerpt":"It's easier to just give you the best of the best SMS marketing resources in one list. Feel free to bookmark and save for later.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"your-go-to-guide-for-sms-marketing","to_ping":"","pinged":"","post_modified":"2023-03-15 17:29:47","post_modified_gmt":"2023-03-16 00:29:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104874","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 18, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101422_SMS-Content-Round-Up_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"SMS Marketing Round Up\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101422_SMS-Content-Round-Up_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101422_SMS-Content-Round-Up_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101422_SMS-Content-Round-Up_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/your-go-to-guide-for-sms-marketing\/"},{"ID":104851,"post_author":"79","post_date":"2022-10-13 11:48:03","post_date_gmt":"2022-10-13 18:48:03","post_content":"<p><a href=\"https:\/\/iterable.com\/activate-events\/\" target=\"_blank\" rel=\"noopener\">Activate<\/a>, Iterable\u2019s annual conference series focused on marketing strategies and execution, is returning in April. While we can design the theme and tracks, fill swag bags with fun goodies, and host ancillary networking events, the speakers are what really bring Activate to life. With about six months until Activate \u201823, we are looking for speakers like you to bring your knowledge and know-how to the Activate stage.<\/p>\r\n<h3>Top 5 Reasons to Speak at Activate<\/h3>\r\n<p>What\u2019s in it for you? We\u2019re glad you asked. We\u2019re going to share the top five reasons why you should <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdvmGuKS2l13rObxYT-O8_1m4-fy8ta5aLnnW1t2Y8t12XPBA\/viewform\" target=\"_blank\" rel=\"noopener\">enter a submission to speak at Activate<\/a>.<\/p>\r\n<h4>1. Get Your Name Out There<\/h4>\r\n<p>We don\u2019t stuff our schedule with huge headliners and celebrities. Sure, we have stellar keynotes, but we want the majority of our sessions to be presented by marketing superstars who are in the trenches every day.<\/p>\r\n<p>Activate provides a platform for you to have your voice heard. Get your name out to thousands of fellow marketers while sharing your knowledge and unique experiences. Plus, to promote your session at Activate, we\u2019ll put your name in lights. Well, all over our website and social networks, but it\u2019s just as effective as a name in lights. We\u2019ll tag you and provide opportunities to share posts, so you can bump up your followers on social accounts while letting them know you\u2019ll be at Activate.<\/p>\r\n<h4>2. Develop Soft Skills<\/h4>\r\n<p>Public speaking can feel daunting and terrifying, but we\u2019re hoping Activate\u2014and the preparation process\u2014can be a safe space for you to hone your craft. Our content and customer marketing teams have been working events for years and know from attendee feedback what works and what doesn\u2019t. Before Activate, our teams work with you to develop presentations and practice dry-runs to ensure every session makes an impact and even the newest speakers are comfortable while presenting.<\/p>\r\n<p>Trust us, we know it can be scary, but because we want to elevate all voices, we\u2019re here to help every step of the way.<\/p>\r\n<blockquote>\r\n<p><em>\u201cIterable communicates the timelines quite well and provides extensive templating and feedback on your presentation, so <strong>you can feel confident that you'll be putting the best presentation of your work out there<\/strong>.\u201d<\/em><\/p>\r\n<p><em>- Nate Casimiro, Sr. Marketing Operations Specialist @ StreetEasy<\/em><\/p>\r\n<\/blockquote>\r\n<h4>3. Make Meaningful Connections<\/h4>\r\n<p>Participating as a speaker at Activate not only gives you exposure, but it gives you the opportunity to connect with people in your field. Once you step off the stage, you have the chance to mingle with other like-minded marketers and hear their experiences. They\u2019ll get to ask questions about your session, but you\u2019ll also get to understand other perspectives.<\/p>\r\n<p>Plus, you\u2019ll get to connect with people from near and far. So, while you may bump into San Francisco locals, you could also network with people from across the globe. In fact, many speakers share their contact information or LinkedIn profiles in their presentations to keep the dialogue going well after Activate has ended.<\/p>\r\n<h4>4. Build Brand Presence<\/h4>\r\n<p>As a speaker at Activate you not only represent yourself, but you're representing the company you work for. Dazzle your coworkers (they\u2019ll want to see you speak!) and audience members alike by sharing examples of the work the team has done and why it sets your brand apart.<\/p>\r\n<p>People come to Activate to learn, so don\u2019t be shy about showing your brand\u2019s success (or missteps) and what your team was able to take away from it.<\/p>\r\n<blockquote>\r\n<p><em>\u201cI joked about taking credit for my teammate's work on stage during my session, but at the end of the day <strong>it was a true delight for the team to see their work highlighted in front of an audience who understands and appreciates the creative strategies<\/strong> we employ to millions of consumers.\u201d<\/em><\/p>\r\n<p><em>- Nate Casimiro, Sr. Marketing Operations Specialist @ StreetEasy<\/em><\/p>\r\n<\/blockquote>\r\n<h4>5. Have Some Good, Clean Fun<\/h4>\r\n<p>We can sometimes forget that we\u2019re people and not just \u201cmarketers.\u201d We like to have fun with the best of them and Activate certainly delivers in the fun department. We don\u2019t need presentations to be buttoned up and stiff. We welcome outside-the-box thinking, jokes, and even the occasional pun. By removing presentation guardrails, our goal is for all sessions at Activate to be insightful and entertaining.<br \/>\r\n<br \/>\r\nPlus, like we mentioned before, we do always aim to have killer keynote speakers that shed a different light on the broader Activate theme and help us gain new perspectives outside of the marketing bubble. You won\u2019t want to miss them.<\/p>\r\n<h3>Show Us What You\u2019ve Got<\/h3>\r\n<p>We design Activate so Dreamers, Builders, and Makers can showcase their individualized experiences and help others succeed while learning from fellow marketers. It\u2019s an environment created to spark innovation and collaboration and we\u2019d love for you to be a part of it. Bring your story to the Activate stage and make your name known.<\/p>\r\n<p><em>The call for speakers is now open, so if you\u2019re interested in bringing your expertise to Activate, please <a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSdvmGuKS2l13rObxYT-O8_1m4-fy8ta5aLnnW1t2Y8t12XPBA\/viewform\" target=\"_blank\" rel=\"noopener\">send over your submission<\/a>!<\/em><\/p>","post_title":"5 Reasons Why You Should Speak at Activate","post_excerpt":"With about six months until Activate \u201823, we are looking for speakers like you to bring your knowledge and know-how to the Activate stage.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-reasons-why-you-should-speak-at-activate","to_ping":"","pinged":"","post_modified":"2022-10-13 11:48:03","post_modified_gmt":"2022-10-13 18:48:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104851","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 13, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101322_5-Reasons-Speaker-Activate_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"5 Reasons to Speak at Activate\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101322_5-Reasons-Speaker-Activate_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101322_5-Reasons-Speaker-Activate_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/101322_5-Reasons-Speaker-Activate_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-reasons-why-you-should-speak-at-activate\/"},{"ID":104720,"post_author":"87","post_date":"2022-10-05 15:36:07","post_date_gmt":"2022-10-05 22:36:07","post_content":"<p>In part 1 of this series, we\u2019ll dive deep into data. In today\u2019s world, it can feel like we are swimming in data\u2013but with no idea how to use it.<\/p>\r\n<p>Learn from Chelsea McClure, Director of Customer Growth &amp; Lifecycle at Ritual, about how she approaches data, infusing it with personality and enabling her team to deliver unique, meaningful experiences to customers.<\/p>\r\n<p>Joined by Iterable\u2019s Senior Customer Marketing Manager, Jessica Hooper, Chelsea details how Ritual approaches personalization, from top to bottom, and how they are building this in Iterable today. Get into the mind of a Dreamer and hear how they approach a campaign, from the initial idea to the end result.<\/p>\r\n<p><strong>Walk away from this webinar understanding:<\/strong><\/p>\r\n<ul>\r\n\t<li><span style=\"font-weight: 400;\">New tactics and techniques to personalize your customer journey<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\">How to use data dynamically to send unique messages<\/span><\/li>\r\n\t<li><span style=\"font-weight: 400;\">The impact sending individual, 1:1 messages can have for a business<\/span><\/li>\r\n<\/ul>","post_title":"Ask a Dreamer About: How Ritual Uses Data to Humanize the Customer Experience","post_excerpt":"The \u201cAsk A Marketer About\u201d webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to their customers. ","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ask-a-dreamer-about-how-ritual-uses-data-to-humanize-the-customer-experience","to_ping":"","pinged":"","post_modified":"2022-11-09 10:05:35","post_modified_gmt":"2022-11-09 18:05:35","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=104720","menu_order":14,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"October 05, 2022","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":67,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/Ask-a-Marketer_Ritual_Resources.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/Ask-a-Marketer_Ritual_Resources.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/Ask-a-Marketer_Ritual_Resources-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/Ask-a-Marketer_Ritual_Resources-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/ask-a-dreamer-about-how-ritual-uses-data-to-humanize-the-customer-experience\/"},{"ID":104785,"post_author":"79","post_date":"2022-10-05 11:41:53","post_date_gmt":"2022-10-05 18:41:53","post_content":"<p>There\u2019s another Activate to look forward to on the horizon. But, to whet your appetite during this Activate in-between, we want to keep the incredible speakers at Activate Summit North America, and the inspirational sessions they presented, top of mind.<\/p>\r\n<p>In this limited series (see the first installment <a href=\"https:\/\/iterable.com\/blog\/activate-summit-na-deep-dive-streeteasy\/\" target=\"_blank\" rel=\"noopener\">here<\/a>) we\u2019ll be covering a handful of the most loved sessions in-depth, providing skimmable, sharable tidbits. All of the <a href=\"https:\/\/iterable.com\/activate\/noam\/2022-recordings\/\" target=\"_blank\" rel=\"noopener\">session recordings<\/a> are available on-demand right now. We\u2019re providing a written breakdown of some of these sessions but we do strongly recommend listening to the speakers tell it themselves.<\/p>\r\n<h3>Creating Process Out of CRM Chaos<\/h3>\r\n<p><a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/how-to-create-process-out-of-crm-chaos\/\" target=\"_blank\" rel=\"noopener\"><em>Creating Process Out of CRM Chaos<\/em><\/a> was presented by <a href=\"https:\/\/www.google.com\/aclk?sa=l&amp;ai=DChcSEwjS7Zm45cb6AhUKi8gKHf1fCCYYABABGgJxdQ&amp;sig=AOD64_1mzlK3A8utLmjVBgp_ZgOHjb5UqQ&amp;q&amp;adurl&amp;ved=2ahUKEwivz5C45cb6AhXtFVkFHe-hByoQ0Qx6BAgJEAE\" target=\"_blank\" rel=\"noopener\">DoorDash<\/a>\u2019s Associate Manager of Retention Marketing, Phil Hill. Phil took to the stage to discuss the importance of creating processes. Specifically, he touched upon the importance of processes in customer relationship management (CRM).<\/p>\r\n<p>When starting his presentation, Phil actually focused on one of his hobbies: plants. Initially, he didn\u2019t have a green thumb, but now, thanks to creating a process for gardening, he is recognized for his plant savviness. By creating a spreadsheet with plant types in one column, and all of their care needs throughout other columns, he was able to improve his gardening skills\u2014all by developing a process.<\/p>\r\n<h4>Benefits of Process<\/h4>\r\n<p>Phil pointed out three key benefits of creating a process. You can 1) save yourself, 2) save your time, and 3) save your mind.<\/p>\r\n<p><strong>Save Yourself<\/strong><\/p>\r\n<p>Phil describes processes as \u201csaving yourself\u201d because they can multiply your capabilities. Rather than sitting in a meeting or explaining how stuff works to a coworker, a process can take your place.<\/p>\r\n<ul>\r\n\t<li>Your process is an extension of you<\/li>\r\n\t<li>Allow your team to work without you<\/li>\r\n<\/ul>\r\n<p><strong>Save Your Time<\/strong><\/p>\r\n<p>Processes can save time because you can do multiple steps at once. When you are designing processes, you\u2019re looking at every detail, but when the process is running you can layer steps, knowing everything is planned meticulously.<\/p>\r\n<ul>\r\n\t<li>Be as efficient as possible with time<\/li>\r\n\t<li>Skip figuring how and what to do each time<\/li>\r\n<\/ul>\r\n<p><strong>Save Your Mind<\/strong><\/p>\r\n<p>\u201cLet the process take care of those mundane tasks.\u201d If there\u2019s a process in place, you don\u2019t have to continuously think about the small tasks you need to accomplish\u2014they\u2019re built into the process.<\/p>\r\n<ul>\r\n\t<li>Stop forgetting to do routine tasks<\/li>\r\n\t<li>Stop double-, triple-checking that you did everything<\/li>\r\n<\/ul>\r\n<h4>Need of Process<\/h4>\r\n<p>After discussing the benefits of processes, Phil went into how your team can determine if you need a process. He highlighted some questions that are red flags, letting your team know when a process is needed. For example, \u201cWhy does it take so long to just send one email?\u201d<\/p>\r\n<p>The biggest takeaway from this section is to stop. Stop what you\u2019re doing if these red flag questions come up. While, as Phil pointed out, stopping is the opposite of what CRM marketers and email marketers want to do\u2014send more emails, etc.\u2014stopping is going to save you time in the long run.<\/p>\r\n<h4>Love of Process<\/h4>\r\n<p>Once the process is established, who will it benefit? Designing an efficient, effective process can help you, your team, and your partners. Phil likened processes for your team to rules for your kids. It\u2019s helpful to have guardrails and guidelines in place to set your team up for success.<\/p>\r\n<p><strong>You<\/strong><\/p>\r\n<p>When processes are injected into your work you\u2019ll be able to press \u201csend\u201d on that email because you\u2019ll be confident your processes will allow you to do so.<\/p>\r\n<ul>\r\n\t<li>You\u2019re going to have peace of mind<\/li>\r\n\t<li>You\u2019ll be more confident in your work<\/li>\r\n<\/ul>\r\n<p><strong>Your Team<\/strong><\/p>\r\n<p>Your team will be able to move quickly knowing that there\u2019s a process in place to help reduce risk in executing tasks.<\/p>\r\n<ul>\r\n\t<li>Your team will see your value<\/li>\r\n\t<li>Your team will be able to do more<\/li>\r\n<\/ul>\r\n<p><strong>Your Partners<\/strong><\/p>\r\n<p>Expectations will be set because you\u2019ll be able to share service level agreements (SLAs) with them. Partners will no longer have to ask \u201cwhy does it take so long to send one email?\u201d<\/p>\r\n<ul>\r\n\t<li>Your partners will have realistic expectations<\/li>\r\n\t<li>Your partners will know exactly how to support you on your projects<\/li>\r\n<\/ul>\r\n<h4>Create a Process<\/h4>\r\n<p>Phil also covered how to build a process, including six key steps: gather stakeholders, identify tasks, assign roles, recruit champions, document process, and rollout and monitor.<\/p>\r\n<p><strong>Gather Stakeholders<\/strong><\/p>\r\n<p>Most times you have other people you\u2019re working with. The first step is getting everyone in a room or into a Slack channel.<\/p>\r\n<p><strong>Identify Tasks<\/strong><\/p>\r\n<p>Phil recommends being very specific and detailed about the tasks created in this step. \u201cIf it seems like you could look over it, put it in as a task.\u201d<\/p>\r\n<p><strong>Assign Roles<\/strong><\/p>\r\n<p>Once tasks are established, you need to assign roles to all of those tasks. Whose job is it to complete the task? Phil said he likes to use the RACI format here, but it\u2019s not always necessary. Also be sure to lean on cross-functional partners and respect their roles and responsibilities too.<\/p>\r\n<p><strong>Recruit Champions<\/strong><\/p>\r\n<p>\u201cYou're always going to be the largest champion of your process.\u201d Try to get a top-down adoption of your process. Phil recommends getting director-level buy-in and having that director get other director buy-in as well.<\/p>\r\n<p><strong>Document Process<\/strong><\/p>\r\n<p>This is the most important step. \u201cIf you don\u2019t document your process, you don\u2019t have a process.\u201d Documenting is important so everyone can learn the process and, if you were to leave the company, someone else could come in and hit the ground running.<\/p>\r\n<p><strong>Rollout &amp; Monitor<\/strong><\/p>\r\n<p>Lastly, it\u2019s important when you roll out your process to ask for feedback and get input from those people who use your process. Then, be sure to monitor how impactful or effective the process is.<\/p>\r\n<h3>You\u2019ll Thank the Past Version of Yourself<\/h3>\r\n<p>When you create a process, you get rid of the sense of dread that can accompany burdensome tasks. Monthly metrics become two clicks in saved reports, creating emails is as easy as using a pre-built template, the list goes on. Rather than starting from scratch every time you initiate a new project, design something that\u2019s repetitive and effective to help save time and resources.<\/p>\r\n<p>In his session, Phil gives examples of processes that fit this framework, so be sure to check out the <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/how-to-create-process-out-of-crm-chaos\/\" target=\"_blank\" rel=\"noopener\">full session<\/a>.<\/p>\r\n<p><em>Each Activate session was jam-packed with helpful information, so be sure to check out some of the <a href=\"https:\/\/iterable.com\/activate\/noam\/2022-recordings\/\" target=\"_blank\" rel=\"noopener\">other sessions<\/a>. Plus, don\u2019t miss the chance to see next year\u2019s Activate in-person! <a href=\"https:\/\/iterable.com\/activate\/northamerica-2023\/\" target=\"_blank\" rel=\"noopener\">Save the date for Activate \u201823<\/a>.<\/em><\/p>","post_title":"Activate Summit NA Deep Dive: DoorDash","post_excerpt":"At Activate Summit NA DoorDash\u2019s Associate Manager of Retention Marketing, Phil HIll, discussed the importance of creating processes.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"activate-summit-na-deep-dive-doordash","to_ping":"","pinged":"","post_modified":"2023-03-15 17:30:16","post_modified_gmt":"2023-03-16 00:30:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104785","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 05, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Activate-NA-Deep-Dive_CRM-Chaos_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Activate Summit NA Deep Dive\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Activate-NA-Deep-Dive_CRM-Chaos_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Activate-NA-Deep-Dive_CRM-Chaos_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/10\/100522_Activate-NA-Deep-Dive_CRM-Chaos_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/activate-summit-na-deep-dive-doordash\/"},{"ID":104555,"post_author":"79","post_date":"2022-09-29 12:19:15","post_date_gmt":"2022-09-29 19:19:15","post_content":"<p>Activate just ended\u2026miss us yet? If you\u2019re itching for more Activate content, have no fear, there\u2019s another Activate to look forward to on the horizon. But, to whet your appetite during this Activate in-between, we want to keep the incredible speakers at Activate Summit North America, and the inspirational sessions they presented, top of mind.<\/p>\r\n<p>In this limited series we\u2019ll be covering a handful of the most loved sessions in-depth, providing skimmable, sharable tidbits. How is our memory that good, you ask? It\u2019s not! All of the session recordings are available on-demand right now. We know not everyone has 30 minutes to watch a recording, so we\u2019re providing a written breakdown of some of these sessions (but we do strongly recommend listening to the speakers tell it themselves. They do much better than we ever could).<\/p>\r\n<h3>Connect &amp; Collect: Propelling Customer Journeys With the Power of Automation<\/h3>\r\n<p><a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/connect-and-collect-propelling-customer-journeys-with-the-power-of-automation\/\" target=\"_blank\" rel=\"noopener\"><em>Connect &amp; Collect: Propelling Customer Journeys With the Power of Automation<\/em> <\/a>was presented by Nate Casimiro, StreetEasy\u2019s Senior Marketing Operations Specialist. <a href=\"https:\/\/streeteasy.com\/\" target=\"_blank\" rel=\"noopener\">StreetEasy<\/a> is Zillow\u2019s New York-specific real estate app, tailored to the complex boroughs and neighborhoods of NYC.<\/p>\r\n<p>To give a sense of the scale StreetEasy operates within, Nate highlighted that StreetEasy sends over 80 million messages a month using over 150 journeys and triggered campaigns (most of which use <a href=\"https:\/\/iterable.com\/features\/catalog\/\" target=\"_blank\" rel=\"noopener\">Catalog<\/a> or data feeds).<\/p>\r\n<p>In his session, Nate covered five ways StreetEasy uses Iterable features to automate once-manual marketing processes: content and applications, confirmations and alerts, listing cards and recommendations, announcements and reports, and blog updates and rollups.<\/p>\r\n<h4>Gated Content &amp; Applications<\/h4>\r\n<p>To automate gated content creation and applications for data collection, Nate mentioned how his team employs third party applications and webhooks. While it may have been a bold choice to kick off the session with third party applications, Nate made a good point. He said, \u201cLet\u2019s face it. Everyone here has a super hyper complex, convoluted marketing tech stack, so you probably have some platform you have to make work.\u201d<\/p>\r\n<p>Four requirements for third party applications and webhook journeys:<\/p>\r\n<ul>\r\n\t<li><strong>Web forms:<\/strong> I want a message triggered when a user fills out a form on our website.<\/li>\r\n\t<li><strong>Gated content<\/strong>: I want to deliver content that is not easily accessible by others to specific people.<\/li>\r\n\t<li><strong>Update other platforms<\/strong>: I want to update another platform when an action is taken in a communication sent via Iterable.<\/li>\r\n\t<li><strong>Real-time triggers<\/strong>: I want my communications to fire as soon as an action is taken.<\/li>\r\n<\/ul>\r\n<h4>Confirmations &amp; Alerts<\/h4>\r\n<p>When automating confirmations and alerts, Nate\u2019s team uses custom events and journeys. Nate used resetting a password as a perfect example of a custom event because you have to pass through a token to reset it, but you also want the email to expire in 24 hours.<\/p>\r\n<p>Four requirements for custom events and journeys:<\/p>\r\n<ul>\r\n\t<li><strong>Real time triggers<\/strong>: I want my communications to fire as soon as an action is taken.<\/li>\r\n\t<li><strong>Filter by field<\/strong>: Once an event is triggered, I want to filter which users receive communications based on event or user profile data.<\/li>\r\n\t<li><strong>Product data<\/strong>: I want to populate data from my product within a communication.<\/li>\r\n\t<li><strong>Timelines &amp; schedules<\/strong>: I want to trigger a communication in real time but hold a send until specific days of the week or time of day.<\/li>\r\n<\/ul>\r\n<h4>Listing Cards &amp; Recommendations<\/h4>\r\n<p>Nate\u2019s team uses catalogs, collections, and snippets to create listing cards and recommendations. StreetEasy uses more than 12 catalogs with tens of thousands of values in each catalog. Nate says his team uses Catalog when they want to automatically sync with data in their product, store and compile it in Iterable, and pull it into emails, as needed. (Think: Zillow\u2019s listing recommendation emails.)<\/p>\r\n<p>Four requirements for catalogs, collections, and snippets:<\/p>\r\n<ul>\r\n\t<li><strong>Dynamic content<\/strong>: I want to populate specific property details based on a single key value using a minimal amount of code.<\/li>\r\n\t<li><strong>Code collections<\/strong>: I want to easily reproduce this result across a number of templates with minor adjustments.<\/li>\r\n\t<li><strong>Minimize engineering<\/strong>: I want to iterate versions of this content while minimizing the amount of engineering effort.<\/li>\r\n\t<li><strong>Personalized data<\/strong>: I want to display pieces of data and content within a message that is personal to a user.<\/li>\r\n<\/ul>\r\n<h4>Announcements &amp; Reports<\/h4>\r\n<p>To create announcements and reports, one of Nate\u2019s \u201cfavorite things to talk about,\u201d the StreetEasy team uses both Catalog and Google sheets to automate the process. In the example provided, Nate explains how the emails his team sends to agents are half populated by Catalog, and half populated by a Google sheet, making it extremely easy to edit without breaking the email template.<\/p>\r\n<p>Four requirements for catalogs and Google sheets:<\/p>\r\n<ul>\r\n\t<li><strong>Self service<\/strong>: I want copywriters or other team members to edit the copy of a campaign, at will, without me.<\/li>\r\n\t<li><strong>Safety first<\/strong>: I don\u2019t want the copywriters to have the ability to change any code and break my template.<\/li>\r\n\t<li><strong>Time after time<\/strong>: I want to reuse this process every week, month, etc.<\/li>\r\n\t<li><strong>Style savant<\/strong>: I want copywriters with fundamental HTML skills to be able to change colors, text styles, etc.<\/li>\r\n<\/ul>\r\n<h4>Blog Updates &amp; Rollups<\/h4>\r\n<p>To send blog updates and rollup emails, Nate\u2019s team uses data feeds. Nate points out that one of the main reasons to use data feeds is because it\u2019s real-time. Data feeds automatically pull in information that already exists elsewhere and doesn\u2019t need to be created from scratch, like in the emails sent to agents.<\/p>\r\n<p>Four requirements for data feeds:<\/p>\r\n<ul>\r\n\t<li><strong>Blog content<\/strong>: I want to populate content I\u2019ve created in another platform, such as Wordpress.<\/li>\r\n\t<li><strong>One and done<\/strong>: my copywriters don\u2019t want to rewrite copy for email that they\u2019ve already summarized on web.<\/li>\r\n\t<li><strong>Time after time<\/strong>: I want to reuse this process every week, month, etc.<\/li>\r\n\t<li><strong>Safety first<\/strong>: I don\u2019t want the copywriters to have the ability to change any code and break my template.<\/li>\r\n<\/ul>\r\n<h3>Data Feeds Versus Catalog<\/h3>\r\n<p>To close out the presentation, Nate presented an analogy to help clarify the difference between Catalog and data feeds. He said, \u201cif you have a guest over at your house, and they\u2019re thirsty and they want some water, you would go into your fridge and you could get them a bottle of water\u2014maybe you have ten bottles of water. That\u2019s kind of a catalog. It\u2019s convenient, you can hand it to them, they can take it somewhere else.<\/p>\r\n<p>But, if you want a data feed, that\u2019s like handing them just a glass and they walk up to your fridge\u2014the water dispenser\u2014and they fill the glass with water. You\u2019re never going to run out of water.\u201d<\/p>\r\n<p>We had to include this analogy because it is an extremely helpful visual to clarify in which scenarios you\u2019d want to employ Catalog versus data feeds. Nate also shares StreetEasy examples to help clarify further, so be sure to check out <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/connect-and-collect-propelling-customer-journeys-with-the-power-of-automation\/https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/connect-and-collect-propelling-customer-journeys-with-the-power-of-automation\/\" target=\"_blank\" rel=\"noopener\">the full recording<\/a> if you have the time.<\/p>\r\n<p><em>Each Activate session was jam-packed with helpful information, so be sure to check out some of the <a href=\"https:\/\/iterable.com\/activate\/noam\/2022-recordings\/\" target=\"_blank\" rel=\"noopener\">other sessions<\/a>. Plus, don\u2019t miss the chance to see next year\u2019s Activate in-person! <a href=\"https:\/\/iterable.com\/activate\/northamerica-2023\/https:\/\/iterable.com\/activate\/northamerica-2023\/\" target=\"_blank\" rel=\"noopener\">Save the date for Activate \u201823<\/a>.<\/em><\/p>","post_title":"Activate Summit NA Deep Dive: StreetEasy","post_excerpt":"In this series we\u2019ll be covering a handful of the most loved Activate Summit NA sessions in-depth, providing skimmable, sharable tidbits.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"activate-summit-na-deep-dive-streeteasy","to_ping":"","pinged":"","post_modified":"2023-03-15 17:30:51","post_modified_gmt":"2023-03-16 00:30:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104555","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 29, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092922_Activate-NA-Deep-Dive_Streeteasy_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"StreetEasy Activate Deep Dive\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092922_Activate-NA-Deep-Dive_Streeteasy_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092922_Activate-NA-Deep-Dive_Streeteasy_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092922_Activate-NA-Deep-Dive_Streeteasy_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/activate-summit-na-deep-dive-streeteasy\/"},{"ID":104452,"post_author":"79","post_date":"2022-09-27 12:11:06","post_date_gmt":"2022-09-27 19:11:06","post_content":"<p>We live in a world where increasingly, the end user holds the buying power. This means that for many business-to-business (B2B) brands to be successful, they need to turn individual users into product champions.<\/p>\r\n<p>Many of today\u2019s leading B2B brands outpace the market by \u201cconsumerizing\u201d their marketing strategy\u2014placing an extra focus on every end user, rather than a single buyer or handful of buyers. B2B brands need to find modern solutions that can improve engagement and product familiarity, more effectively push users toward organic upsell and cross-sell opportunities, and ultimately create lifelong champions\u2014often within a product-led growth (PLG) model.<\/p>\r\n<p>Understanding this is one thing, executing is another.<\/p>\r\n<h3>Consumerization of B2B Practices<\/h3>\r\n<p>The B2B brands that have been most successful at this are those applying what have historically been business-to-consumer (B2C) strategies, which are inherently designed for 1:1 communications with customers.<\/p>\r\n<p>One simple example we\u2019re all familiar with: two consumers who purchased different items from a retail store should anticipate very different personalized marketing. So let\u2019s look at four B2C strategies that are helping guide the \u201cconsumerization\u201d of B2B marketing and transforming B2B marketing in a PLG\/user-driven world.<\/p>\r\n<h4>1. Focus on the Individual User<\/h4>\r\n<p>To cultivate true 1:1 relationships, B2B brands have to make the switch from account-level to individualized user-level messaging. While easy for B2C brands, this poses a challenge for B2B brands because historically, B2B marketing has been oriented toward reaching an account or a group of stakeholders, not an individual product consumer.<\/p>\r\n<p>Even so, this shift is critical: in today\u2019s market, one-size-fits-all messaging that aims to cast a wide net doesn\u2019t cut it, regardless of business model. Whether in a B2B or a B2C environment, there is an individual human on the receiving end of your marketing communications, reading your messaging and using your product or service.<\/p>\r\n<p>Every user\u2019s journey is different\u2014the actions they take (or don\u2019t take), the amount of time they spend in the product, their maturity as a user, etc. But, the end goal for each individual is the same\u2014you want them to use, love, and champion your product. To get them there, support them at an individual level and create value for the end user so they feel more likely to advocate for implementing it on a larger, enterprise scale.<\/p>\r\n<p><a href=\"https:\/\/evernote.com\/\" target=\"_blank\" rel=\"noopener\">Evernote<\/a>, the note-taking and task management app, has a goal of signing enterprise-level agreements. To get closer to this goal, they send out monthly \"review\" emails specific to each individual user. The email not only shows that individual\u2019s personal product usage (active days, longest daily streak, tasks completed, notes created, notes shared, etc.), but it recommends what to do next to \"keep the momentum going.\"<\/p>\r\n<p>Evernote gives <a href=\"https:\/\/iterable.com\/activate\/schedule\/noam\/2022\/building-long-term-value-to-keep-customers-engaged\/\" target=\"_blank\" rel=\"noopener\">personalized recommendations<\/a> for the next action to take to become proficient and effective at using the product, making it more likely a user gets value from Evernote\u2019s features. The more users who find your product valuable, the more likely they are to become brand advocates within a business.<\/p>\r\n<p><strong>Takeaway: Make your data work for you by using it to deliver individualized experiences that deliver value and accelerate users\u2019 journeys.<\/strong><\/p>\r\n<h4>2. Use Real-Time Behavioral Data<\/h4>\r\n<p>Understanding how people (and businesses) use your product is pivotal to increasing education and adoption. For example, if you offer project management software, having the ability to send users relevant messaging based on knowing whether they\u2019ve uploaded a file, created a project, or added collaborators could be the difference between a user becoming a cheerleader or churning.<\/p>\r\n<p>Communications need to be timely to be relevant. That\u2019s why using real-time behavioral and product usage data\u2014like when a user or collaborator is added, a file is uploaded, a dashboard is shared, a widget is used, etc.\u2014improves engagement and accelerates product growth and adoption.<\/p>\r\n<p><a href=\"https:\/\/www.box.com\/\" target=\"_blank\" rel=\"noopener\">Box<\/a>, the cloud-based content management company, developed a more effective user onboarding experience to increase and accelerate adoption rates. They found that once a user uploads a file, the adoption rate of the product increases exponentially. So, they built a messaging strategy focused on getting new users to upload a file early in their journey, when they\u2019re more likely to adopt the product. By adding real-time triggered campaigns, encouraging users to upload a file, and sharing the best next steps once a user does, Box increased their adoption rate by over 10%.<\/p>\r\n<p><strong>Takeaway: Using real-time behavioral and product usage data improves engagement and accelerates product growth and adoption.<\/strong><\/p>\r\n<h4>3. Activate Users With Intent in Mind<\/h4>\r\n<p>Speaking of journeys, to accelerate and deepen product growth and adoption from individual users, you need to activate them with a specific intent. This means understanding what journey your users should be taking and how you can get them to key milestones faster.<\/p>\r\n<p>For B2C brands, each user experience takes place in a silo. Their relationship with your brand is their own. But, for B2B brands, intent can be influenced by the broader organization the user falls within. How a user intends to use your product depends on how others in their company use the product as well.<\/p>\r\n<p>The first step is identifying what actions a user can take. Can they download an app? Create a report? Share a dashboard? Then, using funnel analytics\u2014supported by integrations with some of our partners like <a href=\"https:\/\/iterable.com\/partners\/heap\/\" target=\"_blank\" rel=\"noopener\">Heap<\/a>, <a href=\"https:\/\/iterable.com\/partners\/amplitude\/\" target=\"_blank\" rel=\"noopener\">Amplitude<\/a>, and <a href=\"https:\/\/iterable.com\/partners\/mixpanel-3\/\" target=\"_blank\" rel=\"noopener\">Mixpanel<\/a>\u2014find acceleration points based on how the user is progressing, and build a user-specific journey to get each user to those milestones faster.<\/p>\r\n<p>For <a href=\"https:\/\/www.airtable.com\/\" target=\"_blank\" rel=\"noopener\">Airtable<\/a>, the cloud collaboration service, success isn\u2019t linked to the number of features used or how frequently the software is used, it\u2019s linked to <a href=\"https:\/\/iterable.com\/activate\/schedule\/virtual\/2022\/how-to-craft-a-dynamic-customer-journey\/\" target=\"_blank\" rel=\"noopener\"><em>how<\/em> features are used<\/a> and what skills are built. If a user develops proficiency in an area, that predicts the user\u2019s success\u2014making \u201ccreator sophistication\u201d their north star.<\/p>\r\n<p>To build successful users, Airtable had to:<\/p>\r\n<ul>\r\n\t<li>Identify all actions a user can take, assigning them to a proficiency area, and scoring them from 1 to 5 (5 being most complex)<\/li>\r\n\t<li>Map their Learning Path\u2014i.e. the fastest way to get from 1 to 5 in each proficiency area<\/li>\r\n\t<li>Find acceleration points based on how the creator is maturing<\/li>\r\n\t<li>Visually represent this to inform the marketing strategy<\/li>\r\n<\/ul>\r\n<p>Going through this process, Airtable has been able to gain huge operational and financial efficiencies.<\/p>\r\n<p><strong>Takeaway: To align with the consumerization of B2B practices, B2B brands need to consider the intent of the larger enterprise while still customizing and personalizing messages at the user level.<\/strong><\/p>\r\n<h4>4. Take Advantage of AI Advancements<\/h4>\r\n<p>Artificial Intelligence (AI) is defined as a (partially or fully) automated computing system that can take in external information and perform a task. To bring about dramatic change, AI doesn\u2019t need to be the stuff of science fiction or offer tremendous complexity.<\/p>\r\n<p>Although there are a few systems out there designed to solve multiple tasks with more flexible definitions, most modern B2B AI systems today are used to score behaviors of new leads. B2C AI systems score behaviors of customers who already use the product, and this is the direction B2B AI is headed in. Understanding the sentiments of users who are already interacting and engaging with your brand versus new \u201caccounts\u201d gives B2B brands more insight into how their product is being used and, as a result, B2B brands can determine the best next steps for these existing users.<\/p>\r\n<p>Advancements in AI are contributing to the consumerization of B2B by helping companies bridge the gap between insights and action, using valuable first-party data from customers to identify and predict the likelihood they achieve a specific goal such as likelihood to move from a free to paid user or upgrade the next paid tier.<\/p>\r\n<p>In the B2B marketing context, AI can be used in a variety of ways:<\/p>\r\n<ul>\r\n\t<li>Driving incremental revenue by predicting and targeting users that will move from free to paid<\/li>\r\n\t<li>Understanding how people are using the product and taking actions to improve it<\/li>\r\n\t<li>Identifying what attributes contribute to a high propensity to convert or upgrade<\/li>\r\n<\/ul>\r\n<p>AI is leading the way for B2B companies to better understand and market to their users and accelerate their product knowledge and expertise.<\/p>\r\n<p><strong>Takeaway: B2B brands are shifting using AI to not score new lead sentiment, as they\u2019ve done in the past, but existing user sentiment, as B2C brands have done.<\/strong><\/p>\r\n<h3>B2B Marketing Can Be Individualized<\/h3>\r\n<p>With the consumerization of B2B practices, B2B companies need to focus on the end users, not the accounts. Users are a brand\u2019s best advocates and most efficient path to growth. B2B brands need to speak to them individually, in a way that\u2019s specific to their needs and product comfort level.<\/p>\r\n<p>Traditional \u201caccount-based\u201d B2B marketing won\u2019t cut it. But, by applying best practices learned from B2C, B2B brands can reach new heights and succeed now and well into the future.<\/p>\r\n<p><em>To learn more about how Iterable can help your <a href=\"https:\/\/iterable.com\/b2b\/\" target=\"_blank\" rel=\"noopener\">B2B marketing<\/a> needs, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"4 Ways the Consumerization of B2B Practices Helps Individualize Marketing","post_excerpt":"The consumerization of B2B practices is the shifting B2B brands turning individual users into product champions, just like B2C brands.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-ways-the-consumerization-of-b2b-practices-helps-individualize-marketing","to_ping":"","pinged":"","post_modified":"2023-03-15 17:31:58","post_modified_gmt":"2023-03-16 00:31:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104452","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 27, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092722_B2C_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Consumerization of B2B Practices\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092722_B2C_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092722_B2C_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092722_B2C_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/4-ways-the-consumerization-of-b2b-practices-helps-individualize-marketing\/"},{"ID":104393,"post_author":"79","post_date":"2022-09-22 10:32:26","post_date_gmt":"2022-09-22 17:32:26","post_content":"<p>Since 1988 Hispanic Heritage Month, which runs from September 15 through October 15, has celebrated \u201c<a href=\"https:\/\/www.hispanicheritagemonth.gov\/about\/\" target=\"_blank\" rel=\"noopener\">histories, cultures and contributions<\/a> of American citizens whose ancestors came from Spain, Mexico, the Caribbean and Central and South America.\u201d<\/p>\r\n<p>You may have noticed that, unlike other observance months, Hispanic Heritage month runs from the half-month to the next half-month. It\u2019s not without reason. September 15 marks independence day for Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico celebrates independence day on September 16, and Chile celebrates on September 18.<\/p>\r\n<p>Also, Columbus Day, now more commonly known as Indigenous Peoples\u2019 Day or, in hispanic culture, as D\u00eda de la Raza, falls on October 12. D\u00eda de la Raza or \u201cDay of the Races\u201d symbolizes the blending of indigenous American heritage and Spanish heritage. Having Hispanic Heritage Month span from mid-September to mid-October allows for the inclusion of all of these important days.<\/p>\r\n<p>As with all months that pay homage to cultures and communities, many brands strive to incorporate Hispanic Heritage Month into their marketing communications. Let\u2019s take a look at <a href=\"https:\/\/www.entrepreneur.com\/science-technology\/5-ways-brands-can-celebrate-hispanic-heritage-month-using\/434828\" target=\"_blank\" rel=\"noopener\">how brands can do this<\/a> successfully.<\/p>\r\n<h3>Represent All Cultures<\/h3>\r\n<p>There are over <a href=\"https:\/\/www.nbcnewyork.com\/news\/national-international\/things-to-know-about-hispanic-heritage-month\/1991285\/#:~:text=Hispanic%20countries%20are%3A%20Argentina%2C%20Bolivia,Spain%2C%20Uruguay%2C%20and%20Venezuela.\" target=\"_blank\" rel=\"noopener\">20 countries<\/a> that identify as Hispanic, each with different cultures and traditions. To fully represent what Hispanic Heritage Month is trying to encapsulate, brands need to be aware of these differences and the vast landscape of Hispanic culture.<\/p>\r\n<p>The <a href=\"https:\/\/www.miamidolphins.com\/\" target=\"_blank\" rel=\"noopener\">Miami Dolphins<\/a> football team tweeted highlighting their hispanic fans. The tweet features a gif with Hispanic fans holding up their countries\u2019 flags.<\/p>\r\n\r\n[caption id=\"attachment_104408\" align=\"alignnone\" width=\"948\"]<img class=\"size-full wp-image-104408\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Screen-Shot-2022-09-19-at-9.41.36-AM.png\" alt=\"Miami Dolphins celebrate Hispanic diversity\" width=\"948\" height=\"1262\" \/> <em>The Miami Dolphins showcase their fans\u2019 diversity by featuring a gif of multiple countries\u2019 flags. Source: <a href=\"https:\/\/twitter.com\/miamidolphins\/status\/1316144181140688896\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>.<\/em>[\/caption]\r\n\r\n<p>It\u2019s not a huge campaign with flashy billboards and TV spots, but it gets the message across. And because the team represents Miami, a city where <a href=\"https:\/\/www.nbcnews.com\/news\/latino\/not-just-cubans-many-latinos-now-call-miami-home-n37241\" target=\"_blank\" rel=\"noopener\">70% of the population<\/a> is Hispanic, this tweet aligns with the team\u2019s overall brand and values.<\/p>\r\n<h3>Highlight Hispanic Creators<\/h3>\r\n<p>Brands that offer multiple products can highlight the products offered by Hispanic creators. Think Target, for example. Highlighting the Hispanic-owned brands and products can bring Hispanic culture to the forefront.<\/p>\r\n<p><a href=\"https:\/\/www.target.com\/c\/mas-que\/-\/N-639c7\" target=\"_blank\" rel=\"noopener\">Target<\/a>, in fact, did just that. They currently have a separate page on their site titled \u201cM\u00e1s Que a Month.\u201d The page features Hispanic-owned brands and the stories behind those brands. There is also a way for shoppers to add products from Hispanic-owned brands directly to their carts.<\/p>\r\n\r\n[caption id=\"attachment_104402\" align=\"alignnone\" width=\"2203\"]<img class=\"size-full wp-image-104402\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/screencapture-target-c-mas-que-N-639c7-2022-09-19-10_12_43-edit.png\" alt=\"Target's M\u00e1s Que a Month page\" width=\"2203\" height=\"6961\" \/> <em>Target\u2019s M\u00e1s Que a Month page features Hispanic-owned brands and products. Source: <a href=\"https:\/\/www.target.com\/c\/mas-que\/-\/N-639c7\" target=\"_blank\" rel=\"noopener\">Target<\/a>.<\/em>[\/caption]\r\n\r\n<p>Having an entire page dedicated to Hispanic Heritage Month not only makes it easier to find Hispanic-owned brands, but it demonstrates Target\u2019s support and recognition of the month.<\/p>\r\n<h3>Hear From Your Brand\u2019s Hispanic Community<\/h3>\r\n<p>If you\u2019re not a large retailer that carries multiple Hispanic-owned brands, that\u2019s okay! To respect Hispanic Heritage Month, brands can always look inwards, identify, and celebrate the members of their teams who identify as part of the Hispanic community.<\/p>\r\n<p><a href=\"https:\/\/www.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a> published a <a href=\"https:\/\/inculture.microsoft.com\/our-voz\/?ocid=FY21_soc_omc_br_tw_HMM&amp;ranMID=24542&amp;ranEAID=TnL5HPStwNw&amp;ranSiteID=TnL5HPStwNw-be2aig95bC3lUv1mNJvk8Q&amp;epi=TnL5HPStwNw-be2aig95bC3lUv1mNJvk8Q&amp;irgwc=1&amp;OCID=AID2200057_aff_7593_1243925&amp;tduid=%28ir__mqctnn3ivckf61lvkyllmqhwjn2xqjovphw16agq00%29%287593%29%281243925%29%28TnL5HPStwNw-be2aig95bC3lUv1mNJvk8Q%29%28%29&amp;irclickid=_mqctnn3ivckf61lvkyllmqhwjn2xqjovphw16agq00\" target=\"_blank\" rel=\"noopener\">blog post<\/a> featuring employees that are part of the Hispanic community. When clicked, each employee has their own blog post where they tell their stories about growing up in the Hispanic community and how they came to work at Microsoft.<\/p>\r\n\r\n[caption id=\"attachment_104414\" align=\"alignnone\" width=\"2556\"]<img class=\"size-full wp-image-104414\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/screencapture-inculture-microsoft-our-voz-2022-09-19-11_26_35-edit.png\" alt=\"Microsoft shares stories during Hispanic Heritage Month\" width=\"2556\" height=\"9406\" \/> <em>Microsoft amplifies the voices of Hispanic employees by sharing their stories. Source: <a href=\"https:\/\/inculture.microsoft.com\/our-voz\/?ocid=FY21_soc_omc_br_tw_HMM&amp;ranMID=24542&amp;ranEAID=TnL5HPStwNw&amp;ranSiteID=TnL5HPStwNw-OtWJ7CIed2Qv_k4pKVqq9Q&amp;epi=TnL5HPStwNw-OtWJ7CIed2Qv_k4pKVqq9Q&amp;irgwc=1&amp;OCID=AID2200057_aff_7593_1243925&amp;tduid=%28ir__mqctnn3ivckf61lvkyllmqhwjn2xqjoqw6w16agq00%29%287593%29%281243925%29%28TnL5HPStwNw-OtWJ7CIed2Qv_k4pKVqq9Q%29%28%29&amp;irclickid=_mqctnn3ivckf61lvkyllmqhwjn2xqjoqw6w16agq00\" target=\"_blank\" rel=\"noopener\">Microsoft<\/a>.<\/em>[\/caption]\r\n\r\n<p>Rather than self-promoting products and trying to make sales, brands can step out of the spotlight to allow the voices of the Hispanic community to be heard. Sharing the stories and perspectives of members of the Hispanic community at your company can demonstrate authenticity in your brand\u2019s support during Hispanic Heritage Month.<\/p>\r\n<h3>Iterable\u2019s Hispanic Community<\/h3>\r\n<p>We aim to uplift all communities in a number of ways. In addition to a variety of other employee-led Affinity Groups, we have a Latinx Affinity Group, which aims to foster a sense of belonging for the Hispanic and Latin American community of Iterable. <a href=\"https:\/\/iterable.com\/blog\/ask-an-iterator-sebastian-cabrera-launches-the-latinx-affinity-group\/\" target=\"_blank\" rel=\"noopener\">Launched last year<\/a>, The Latinx Affinity Group elevates the voices of Latinx Iterators and promotes their contributions to the growth of Iterable.<\/p>\r\n<blockquote>\r\n<p><em>\u201cI feel pride for the prior and current contributions of Hispanic and Hispanic ancestors that made\/make for the betterment of society. From practical and impressive scientific and technological inventions like the Aztec calendar and <a href=\"https:\/\/www.thearchaeologist.org\/blog\/chinampas-the-ancient-aztec-floating-gardens-that-hold-promise-for-future-urban-agriculture\" target=\"_blank\" rel=\"noopener\">chinampas<\/a> to the development\/cultivation of food and cuisine like chocolate and maize.<\/em><\/p>\r\n<p><em>Today, Hispanics in the U.S. make up a large proportion of a class of workers that are paradoxically under-appreciated and compensated yet essential.\u201d<\/em><\/p>\r\n<p><em>- Arthur Gonzalez, Senior Data Scientist, People @ Iterable<\/em><\/p>\r\n<p><em>\u201cI love Hispanic Heritage Month because it allows us to highlight and showcase our Hispanic Culture. Being first-generation American, I have so much respect and am appreciative of the sacrifices my parents made to come here for college and establish their lives here for a better future for their children. It is also a way to learn more and honor the cultural richness and diversity of the community around us.<\/em><\/p>\r\n<p><em>We celebrate and take pride in our hispanic heritage year round in my house. You will always hear Vallenato, Merengue, or Cumbia playing and mom or dad making arepas or patacones at least once a week! One thing is to appreciate your culture and another is to take pride in it.\u201d<\/em><\/p>\r\n<p><em>- Andrea Gonzalez, Customer Success Manager @ Iterable<\/em><\/p>\r\n<\/blockquote>\r\n<p>The Latinx Affinity group has hosted, and will continue to host, multiple events during Hispanic Heritage Month. This includes:<\/p>\r\n<ul>\r\n\t<li>Trivia in collaboration with our Mixed Identities Affinity Group, where all the questions are based on Hispanic history and leaders<\/li>\r\n\t<li>An Inclusive Leadership Certification, which provides a space to remove cultural barriers, cultural preconceptions, and stereotypes to succeed by equipping leaders with the skills they need to reach higher-level positions<\/li>\r\n\t<li>And coming soon, a \u201cHow to Beat Imposter Syndrome\" workshop.<\/li>\r\n<\/ul>\r\n\r\n[caption id=\"attachment_104394\" align=\"alignnone\" width=\"695\"]<img class=\"size-full wp-image-104394\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Pastel-Green-Trivia-Night-Flyer-Made-with-PosterMyWall-2.jpg\" alt=\"Hispanic Heritage Month Trivia\" width=\"695\" height=\"900\" \/> <em>The Latinx Affinity Group shared this flyer before the Trivia event last week!<\/em>[\/caption]\r\n\r\n<p>Much like the companies highlighted above, we strive to continue finding new ways to highlight and celebrate the Hispanic community and culture in and out of Iterable. These are just a few ways Iterable will be celebrating this month. Please find us on social (<a href=\"https:\/\/www.linkedin.com\/company\/iterable\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/Iterable\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/Iterable\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/iterable\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>) to learn more and share the ways you\u2019re celebrating!<\/p>\r\n<p><em>If you or someone you know is interested in joining the Iterable team, check out our <a href=\"https:\/\/iterable.com\/careers\/\" target=\"_blank\" rel=\"noopener\">open roles<\/a>.<\/em><\/p>","post_title":"Marketing During Hispanic Heritage Month","post_excerpt":"Let\u2019s take a look at how brands can successfully incorporate Hispanic Heritage Month into their marketing strategies.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"marketing-during-hispanic-heritage-month","to_ping":"","pinged":"","post_modified":"2022-09-22 10:32:26","post_modified_gmt":"2022-09-22 17:32:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104393","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 22, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/HHM_Design-Assets_Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/HHM_Design-Assets_Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/HHM_Design-Assets_Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/HHM_Design-Assets_Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/marketing-during-hispanic-heritage-month\/"},{"ID":104356,"post_author":"71","post_date":"2022-09-21 08:20:41","post_date_gmt":"2022-09-21 15:20:41","post_content":"<p>{first name} and {birth date} are just not cutting it anymore. We\u2019re more than our {first name} and {birth date}... right?! Email personalization has become imperative for winning brands\u2019 success.<\/p>\r\n<p>So, with the flood of emails incoming daily to your customers\u2019 inboxes, understanding how to connect on an individualized level with them is crucial to building loyalty and deepening your relationships. Harness the power of data to individualize the email experience and increase customer engagement.<\/p>\r\n<p><strong>In this session, Kelly Schaefer-Flake, Iterable\u2019s Senior Manager of Solutions Consulting walks you through:<\/strong><\/p>\r\n<ul>\r\n\t<li>Why personalization matters now more than ever for your customers<\/li>\r\n\t<li>How award-winning brands are breaking through the noise and winning customer loyalty<\/li>\r\n\t<li>Strategies you can implement right away to up-level your email individualization<\/li>\r\n<\/ul>","post_title":"Email Personalization 101: Captivating Customer Attention with the Power of Data","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-camp-2022-email-personalization","to_ping":"","pinged":"","post_modified":"2022-09-21 08:20:41","post_modified_gmt":"2022-09-21 15:20:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=104356","menu_order":15,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"September 21, 2022","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":67,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"432\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/EN-Road-Trip-2022-Marketing-02-768x432.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/EN-Road-Trip-2022-Marketing-02-768x432.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/EN-Road-Trip-2022-Marketing-02-300x169.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/EN-Road-Trip-2022-Marketing-02-1024x576.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/EN-Road-Trip-2022-Marketing-02-1536x864.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/EN-Road-Trip-2022-Marketing-02.png 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/email-camp-2022-email-personalization\/"},{"ID":104363,"post_author":"79","post_date":"2022-09-21 07:09:43","post_date_gmt":"2022-09-21 14:09:43","post_content":"<p>Did you know that the term \u201cDrag and Drop\u201d was originally called \u201c<a href=\"https:\/\/web.stanford.edu\/dept\/SUL\/sites\/mac\/primary\/interviews\/raskin\/mouse.html\" target=\"_blank\" rel=\"noopener\">Click and Drag<\/a>?\u201d Click and Drag is said to be an invention of human-computer interface expert, Jef Raskin, best known for starting the Macintosh project at Apple in the \u201870s.<\/p>\r\n<p>Drag and drop\u2014as it\u2019s known today\u2014was introduced in 1984 by Raskin. We\u2019ve all dragged items from the desktop into the trash. Yep, we\u2019ve been dragging and dropping for a long long time.<\/p>\r\n<p>Nowadays, when we think of drag and drop, we think \u201ceditor\u201d or \u201csoftware.\u201d For example, you might use drag and drop to create your new website, complex automations in Iterable, social media graphics, <a href=\"https:\/\/www.dyspatch.io\/platform\/email-builder\/\" target=\"_blank\" rel=\"noopener\">beautiful emails in Dyspatch<\/a>, and more!<\/p>\r\n<p>But why has drag and drop become so prolific in everyday technology? What benefits can it provide? Let\u2019s take a look at the top five reasons drag and drop editors are beneficial to marketers!<\/p>\r\n<h3>1. Drag and Drop Means No Code<\/h3>\r\n<p>To me, software developers are magicians who create complex tools\u2014or games\u2014by writing lines of code. Drag and drop editors like those available in Iterable and Dyspatch take those lines of code and break them down into digestible modules. The code is still there\u2014code that has been written to enable people like myself to build beautiful, engaging, and highly converting marketing campaigns\u2014but it\u2019s packaged in an easily movable and manipulatable block of content.<\/p>\r\n<p>Without drag and drop editors, we\u2019d be designing and creating everything from scratch, using code\u2014no easy feat. In fact, prior to drag and drop editors, marketers would either need to have a decent understanding of code themselves, or they would often need to hire developers to join the marketing team. Drag and drop editors have not only removed the developer bottleneck from marketing operations, but it has also freed up developers to work on more inspiring projects (which usually doesn\u2019t involve coding emails!)<\/p>\r\n<h3>2. Instant Feedback With Visual Editing<\/h3>\r\n<p>When I say that drag and drop editors are \u2018no code,\u2019 what we\u2019re silently also saying is that they are all visual.<\/p>\r\n<p>Code looks like an alien language to most of us\u2014it doesn\u2019t look or function in any way like the program you\u2019re creating, which means, until you test the whole program, there\u2019s no immediate feedback.<\/p>\r\n<p>Getting immediate feedback by seeing your product as you build it can help mitigate your chances of making a mistake. Rather than sifting through 10,000 lines of code to find the one missing bracket that\u2019s breaking your entire project, you can see if it works or not as you piece it together.<\/p>\r\n<h3>3. It's Simple, Yet Sophisticated<\/h3>\r\n<p>If your five-year-old kid knows how to open a garbage can, throw away their trash, and then close the garbage can again, then they know how to operate drag and drop.<\/p>\r\n<p>When Jef Raskin developed the concept of drag and drop, he was very deliberate in his effort to digitally emulate the way humans interact with objects in the real world. Dropping items in the trash can on your Macbook, and dropping items in the trash can in your kitchen are very similar\u2026 you hold, drag to where you want it to go, and drop.<\/p>\r\n<p>Rather than teaching the entire marketing workforce to write code, developers had the bright idea to enable us to do some of what they do by writing the code for us. And they did it in a way that anybody could understand. No fancy engineering degree required.<\/p>\r\n<p>In a world where everything seems complicated, intuitive drag and drop makes sophisticated work so simple.<\/p>\r\n<h3>4. Resources Saved are Astronomical<\/h3>\r\n<p>Earlier, I discussed how drag and drop editors allow marketers to essentially be software developers without having to learn to code. What I didn\u2019t talk about is how much time it takes to actually write code, test it, deploy it, make changes, merge those changes, test again, and so on and so forth.<\/p>\r\n<p>I work at Dyspatch, where our platform allows you to build beautiful email templates using a drag and drop block editor. We put together a little <a href=\"https:\/\/www.dyspatch.io\/roi-calculator\/\" target=\"_blank\" rel=\"noopener\">email ROI calculator<\/a> that measures the amount of time you\u2019d save by building your emails in Dyspatch compared to coding them from scratch. Based on that calculator, if you created two email templates per month from scratch, and sent four emails using those templates it would take approximately 80 hours of developer time to design, create, and test those emails and templates.<\/p>\r\n<p>In comparison, if you built it all in Dyspatch\u2019s drag and drop editor, it would take eight hours of a marketer\u2019s time to do the same. A savings of 72 developer hours per month\u2014more than a work week!<\/p>\r\n<p>Aside from saving well over $2,000 a month on developer labor, you\u2019re also freeing up your developers\u2019 time to work on things that a marketer can not.<\/p>\r\n<p>And we\u2019re just talking about emails! Imagine executing the tasks that Iterable does across channels, testing, and more, but by writing code instead. You\u2019d need dozens of full-time developers to run your marketing system\u2014and very deep pockets.<\/p>\r\n<h3>5. Drag and Drop Platforms Want to Deliver You Value<\/h3>\r\n<p>Consider this: every drag and drop editor out there is a part of a\u2014if not an entire\u2014business.<\/p>\r\n<p>What this means for you, the end user: platforms like Iterable and Dyspatch are trying to provide a service that makes your life easier.<\/p>\r\n<p>Modern drag and drop editors are chock full of features that exist to ensure you have to do the bare minimum to get maximum return. We need to stay sharp, stay competitive, and keep delivering everything you need to get the most out of your marketing\u2014or we might lose you!<\/p>\r\n<p>Rest assured, we\u2019re working extra hard so that you don\u2019t have to.<\/p>\r\n<h3>More Than a Buzzword<\/h3>\r\n<p>Drag and drop is more than a buzzword. It\u2019s a powerful, UX-enhancing tool that saves you time, effort, and money, and makes your work easier. Thousands, maybe millions of lines of code were written for every drag and drop platform we use. All so that we can drag and drop our way to the marketing promiseland!<\/p>\r\n<p>Like <a href=\"https:\/\/iterable.com\" target=\"_blank\" rel=\"noopener\">Iterable<\/a> and <a href=\"https:\/\/dyspatch.io\" target=\"_blank\" rel=\"noopener\">Dyspatch<\/a> are your best buds in the realm of email marketing, drag and drop is your best bud in the realm of MarTech.<\/p>\r\n<p><em>To learn more about the <a href=\"https:\/\/iterable.com\/partners\/dyspatch\/\" target=\"_blank\" rel=\"noopener\">Dyspatch and Iterable partnership<\/a>, schedule an <a href=\"https:\/\/web.stanford.edu\/dept\/SUL\/sites\/mac\/primary\/interviews\/raskin\/mouse.html\" target=\"_blank\" rel=\"noopener\">Iterable demo<\/a> today.<\/em><\/p>","post_title":"5 Reasons Drag and Drop Editors Are Magic for Marketers","post_excerpt":"Let\u2019s take a look at the top five reasons drag and drop editors are beneficial to marketers!","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-reasons-drag-and-drop-editors-are-magic-for-marketers","to_ping":"","pinged":"","post_modified":"2022-09-21 07:09:55","post_modified_gmt":"2022-09-21 14:09:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104363","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 21, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092022_Dyspatch-Drag-Drop_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Drag and Drop Editors\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092022_Dyspatch-Drag-Drop_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092022_Dyspatch-Drag-Drop_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/092022_Dyspatch-Drag-Drop_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-reasons-drag-and-drop-editors-are-magic-for-marketers\/"},{"ID":104340,"post_author":"79","post_date":"2022-09-19 11:06:58","post_date_gmt":"2022-09-19 18:06:58","post_content":"<p>SMS messaging\u2014we all know it, we all use it, we all love it. To clarify, Short Message Service (SMS) is the data service that powers our thumbs\u2019 favorite hobby: texting. While we know texting is massively popular (<a href=\"https:\/\/www.slicktext.com\/blog\/2018\/11\/44-mind-blowing-sms-marketing-and-texting-statistics\/\" target=\"_blank\" rel=\"noopener\">65% of the world\u2019s population<\/a> sends and receives text messages), texting isn\u2019t just being used for communication between friends and family. Because SMS messaging creates an open line of communication with the recipient, brands are now jumping on the SMS bandwagon as well.<\/p>\r\n<p>Here\u2019s the thing though: brands have strict rules they need to follow when implementing SMS marketing. As consumers, we\u2019ve all experienced SPAM in some capacity or another. Whether it\u2019s an irrelevant email or a door-to-door salesman, no one likes receiving unsolicited messages. Same applies for texting. Therefore, brands need to follow strict SMS marketing compliance guidelines or they risk getting charged hefty fines or\u2014even worse\u2014losing customers.<\/p>\r\n<h3>4 Focus Areas of SMS Marketing Compliance<\/h3>\r\n<p>To make SMS marketing compliance even more complicated, there isn\u2019t just one item to check off to make sure your program is compliant\u2014there are many. Okay, maybe not many\u2026but at least four. That\u2019s still a lot of items to check off your compliance to-do list, so let\u2019s review the four buckets of SMS marketing compliance.<\/p>\r\n<h4>1. Get Explicit Opt-Ins<\/h4>\r\n<p>Like we said before, no one likes receiving unsolicited messages. When it comes to SMS marketing compliance, brands are required by law to ensure their customers have explicitly said they want to receive future marketing messages via SMS.<\/p>\r\n<p><a href=\"https:\/\/www.fcc.gov\/sites\/default\/files\/tcpa-rules.pdf\" target=\"_blank\" rel=\"noopener\">The Telephone Consumer Protection Act (TCPA)<\/a> states:<\/p>\r\n<p><em>\u201cIt shall be unlawful for any person within the United States, or any person outside the United States if the recipient is within the United States to use any telephone facsimile machine, computer, or other device to send, to a telephone facsimile machine, an unsolicited advertisement to a telephone facsimile machine.\u201d<\/em><\/p>\r\n<p>In this very long-winded, old-timey phrasing, the law continues by saying businesses can\u2019t send unsolicited texts to recipients in the US unless \u201cthe sender obtained the number of the telephone facsimile machine through the voluntary communication of such number, within the context of such established business relationship, from the recipient of the unsolicited advertisement.\u201d<\/p>\r\n<p>What\u2019s important to note is that brands <a href=\"https:\/\/telnyx.com\/resources\/sms-opt-in\" target=\"_blank\" rel=\"noopener\">can\u2019t text customers<\/a> to get the initial opt-in\u2014the first SMS opt-in has to come before the brand sends their first text message or the first message has to be sent by the recipient to the brand.<\/p>\r\n<h4>2. Set Text-pectations<\/h4>\r\n<p>Customers need to know what they are getting themselves into. Once recipients have opted in, the second requirement for SMS marketing compliance is informing recipients of the program details. These voluntary principles, recommended by the <a href=\"https:\/\/www.ctia.org\/the-wireless-industry\/industry-commitments\/messaging-interoperability-sms-mms\" target=\"_blank\" rel=\"noopener\">Cellular Telecommunications Industry Association (CTIA)<\/a>, \u201care intended to reflect the wireless industry\u2019s efforts to preserve the trust in and utility of Wireless Providers\u2019 messaging services.\u201d<\/p>\r\n<p><a href=\"https:\/\/api.ctia.org\/wp-content\/uploads\/2019\/07\/190719-CTIA-Messaging-Principles-and-Best-Practices-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">The CTIA recommends<\/a> that businesses confirm recipients have opted in to receive promotional messaging. (This can be sent via text since the consumer has already opted in.) They suggest the confirmation message contains the following:<\/p>\r\n<ol>\r\n\t<li>The program name or product description<\/li>\r\n\t<li>Customer care contact information (e.g., a toll-free number, 10-digit telephone number, or HELP command instructions)<\/li>\r\n\t<li>How to opt-out<\/li>\r\n\t<li>A disclosure that the messages are recurring and the frequency of the messaging (if texts frequency is more than stated in the disclosure, it\u2019s a TCPA violation)<\/li>\r\n\t<li>Clear and conspicuous language about any associated fees or charges and how those charges will be billed.<\/li>\r\n<\/ol>\r\n<p>It may seem like a lot to get customers to opt-in and then confirm they want to receive the types of messages your brand plans to send, but setting expectations can not only build trust, but ensure customers aren\u2019t immediately opting out.<\/p>\r\n<h4>3. Respect Opt-Outs<\/h4>\r\n<p>Speaking of opting out, not only do brands need to provide an easy way for customers to opt out of SMS messages, but to truly follow SMS marketing compliance regulations, brands need to fully respect the opt-out and end communications via that channel once the opt-out has been initiated.<\/p>\r\n<p>Think about when you unsubscribe from a brand\u2019s marketing emails, they confirm you\u2019ve unsubscribed but then send you a follow-up email asking why you unsubscribed\u2026frustrating right? That\u2019s exactly what the CAN-SPAM Act is trying to prevent.<\/p>\r\n<p>According to the <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noopener\">CAN-SPAM Act<\/a>:<\/p>\r\n<p><em>\u201cAny opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient\u2019s opt-out request within 10 business days. You can\u2019t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request.\u201d<\/em><\/p>\r\n<p>While it\u2019s hard to see customers opt-out, they\u2019re doing so for a reason. If nothing else, treat opt-outs as a learning experience to see what your brand could improve on to retain customers in the future.<\/p>\r\n<h4>4. Pay Attention to Quiet Hours<\/h4>\r\n<p>Shhh! We\u2019re going to cover quiet hours so as you read this section, bring the voice in your head down to a whisper. Quiet hours are certain windows of time when businesses cannot send marketing messages to customers.<\/p>\r\n<p>The <a href=\"https:\/\/www.ftc.gov\/legal-library\/browse\/statutes\/telemarketing-consumer-fraud-abuse-prevention-act\" target=\"_blank\" rel=\"noopener\">TCPA<\/a> restricts businesses from sending marketing text messages before 8:00AM and after 9:00PM, in the recipient\u2019s local time zone. But some states have even stricter laws. New York, for example, <a href=\"https:\/\/www.jdsupra.com\/legalnews\/new-york-adds-text-messages-to-9272496\/\" target=\"_blank\" rel=\"noopener\">applied the same do not call (DNC) restrictions<\/a> they have for telemarketing phone calls to marketing text messages.<\/p>\r\n<p>While it may be tempting to be the first brand to send a promotional message during a holiday, it\u2019s best you don\u2019t run the risk of both breaking the law, racking up expensive fines (up to $1,500 per message, per recipient!) and losing customers\u2019 trust.<\/p>\r\n<h3>That\u2019s a Lot to Remember<\/h3>\r\n<p>There\u2019s a lot to keep track of to make sure you\u2019re following SMS marketing compliance regulations. On top of the four focus areas above, SMS messages from your brand should also include:<\/p>\r\n<ul>\r\n\t<li>Details of your privacy policy<\/li>\r\n\t<li>How to opt-out (a process that should be easy)<\/li>\r\n\t<li>How to get help<\/li>\r\n\t<li>Disclose possible carrier costs and fees<\/li>\r\n\t<li>A coupon or value proposition<\/li>\r\n\t<li>Mention your company name<\/li>\r\n<\/ul>\r\n<p>Luckily, you don\u2019t need to manually apply all of these guidelines. With the right marketing tools in place, you can easily ensure you\u2019re adhering to all of the regulations while still creating an individualized, cross-channel customer experience.<\/p>\r\n<p>With functionality like automated opt-in requests, triggered compliant messages, fast opt-out processing, and the ability to suspend SMS messages based on individual customers\u2019 time zones, modern marketing communication platforms do the heavy lifting for you. Take advantage of the technology that\u2019s out there\u2014your brand could be the <em>text<\/em> best thing.<\/p>\r\n<p><em>For more information on how Iterable\u2019s Smart Compliance functionality can benefit your SMS marketing program, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"4 Focus Areas of SMS Marketing Compliance","post_excerpt":"Brands need to follow strict SMS marketing compliance guidelines or they risk getting charged hefty fines or\u2014even worse\u2014losing customers.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-focus-areas-of-sms-marketing-compliance","to_ping":"","pinged":"","post_modified":"2022-09-19 11:06:58","post_modified_gmt":"2022-09-19 18:06:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104340","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 19, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091922_Smart-Compliance_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"sms marketing compliance\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091922_Smart-Compliance_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091922_Smart-Compliance_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091922_Smart-Compliance_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/4-focus-areas-of-sms-marketing-compliance\/"},{"ID":104308,"post_author":"79","post_date":"2022-09-15 14:53:57","post_date_gmt":"2022-09-15 21:53:57","post_content":"<p>Remember the days when people would sit down for dinner, say what they were grateful for, and then literally trample each other to get the best deals at their local big box store? Ah, Black Friday. Now that we\u2019re hopefully past the days of pushing and shoving to get the lowest price, customers are expecting brands to treat them as more than just a face in a stampeding crowd.<\/p>\r\n<p>A feral herd is the polar opposite of individualized marketing. If customers are banging down your door, you may know that they want to shop at your store and find the best deal, but do you really know what product they want to buy? Do you know why they want to buy that product? The entire experience is pretty vague.<\/p>\r\n<h3>Strategies for Individualizing Black Friday Promotions<\/h3>\r\n<p>Today, brands are equipped with data and tools that allow them to understand every customer, on an individual level. And, with that knowledge comes the ability to individualize marketing campaigns\u2013even during Black Friday. To prepare for the upcoming holiday season, let\u2019s take a look at how some brands have been individualizing Black Friday promotions.<\/p>\r\n<h4>Aligning Values With Social Causes<\/h4>\r\n<p>Brands can combine their values with their promotions and contribute to causes that align with their beliefs. In doing so, these brands are appealing to those individuals who want to shop with brands that make a difference\u2014we\u2019re looking at you, <a href=\"https:\/\/iterable.com\/blog\/marketing-by-generation-personalizing-for-each-age-group\/\" target=\"_blank\" rel=\"noopener\">Gen Z<\/a>.<\/p>\r\n<p>Last year, <a href=\"https:\/\/www.everlane.com\/\" target=\"_blank\" rel=\"noopener\">Everlane<\/a>, a clothing brand known for ethically-made apparel, partnered with the <a href=\"https:\/\/rodaleinstitute.org\/\" target=\"_blank\" rel=\"noopener\">Rodale Institute<\/a> for their Black Friday campaign. The Rodale Institute is a non-profit organization leading the way in organic agriculture. Proceeds from every Everlane order, starting November 24th, were donated to the Rodale institute until the $200k goal was reached.<\/p>\r\n\r\n[caption id=\"attachment_104309\" align=\"alignnone\" width=\"1436\"]<img class=\"size-full wp-image-104309\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/screencapture-reallygoodemails-emails-this-wednesday-black-friday-fund-is-back-2022-09-13-09_44_09-edit.png\" alt=\"Everlane Individualizing Black Friday Promotions\" width=\"1436\" height=\"8558\" \/> <em>Everlane partnered with the Rodale Institute, a non-profit that aligns with Everlane\u2019s core values. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/this-wednesday-black-friday-fund-is-back\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Last year wasn\u2019t the only time Everlane partnered with a non-profit during Black Friday. Everlane actually has a \u201cBlack Friday Fund\u201d that has been active since 2014. They\u2019ve raised over $1M for non-profits that align with their brand\u2019s core values and beliefs. While it\u2019s not necessarily granular individualization, contributing to the greater good can speak to a specific segment of Everlane\u2019s audience.<\/p>\r\n<h4>Combining Dynamic Content and Discounts<\/h4>\r\n<p>With modern marketing tools, brands can track customer activity on their websites or mobile apps. Brands can then use that information to send <a href=\"https:\/\/iterable.com\/blog\/abandoned-browse-vs-abandoned-cart-whats-the-difference\/\" target=\"_blank\" rel=\"noopener\">abandoned cart or abandoned browse emails<\/a>, featuring the product that was left behind. Because this data is at the user level, including specific product information in promotional emails creates a highly individualized customer experience.<\/p>\r\n<p>In 2019 <a href=\"https:\/\/www.columbia.com\/\" target=\"_blank\" rel=\"noopener\">Columbia<\/a>, the outerwear brand, did just that. They sent abandoned browse emails to their customers and combined it with their Black Friday promotion. Not only is the specific item still available, but it\u2019s now at a lower price.<\/p>\r\n\r\n[caption id=\"attachment_104315\" align=\"alignnone\" width=\"1352\"]<img class=\"size-full wp-image-104315\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/screencapture-reallygoodemails-emails-price-drop-on-your-favorites-2022-09-13-10_14_40-edit.png\" alt=\"Columbia Used Dynamic Content \" width=\"1352\" height=\"2720\" \/> <em>Columbia used dynamic content combined with a Black Friday promotion to create hyper-individualized campaigns. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/price-drop-on-your-favorites\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>The best part about this campaign is that it was likely completely automated. The Black Friday banner was probably static across all emails sent during a certain timeframe, but the rest was dynamic. The browse information is stored at the user level and, when there is a price drop, the abandoned browse campaign is triggered to send, featuring that product. Because the price drop is a result of the Black Friday promotion, this campaign triggered at the right moment, featuring the Black Friday banner. Keep in mind this was done three years ago\u2014this level of individualization isn\u2019t new!<\/p>\r\n<h4>Meeting Customers Where They Are, Literally<\/h4>\r\n<p>Another tool brands can take advantage of to individualize their campaigns is <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/mobile-marketing-sms\/what-is-geofencing\/\" target=\"_blank\" rel=\"noopener\">geolocation<\/a>. Whether customers are on a mobile device or desktop, they provide a digital thumbprint (think: GPS or IP address) that shows brands where they\u2019re logging in from. Brands can use this information to send tailored content to customers (while being careful to not be creepy).<\/p>\r\n<p>In their 2019 Black Friday campaign, <a href=\"https:\/\/www.rei.com\/\" target=\"_blank\" rel=\"noopener\">REI<\/a>, the camping company, used geolocation perfectly. Famously, REI closes their doors on Black Friday to better align the holiday with their brand values\u2014they want customers to spend the day enjoying the great outdoors, rather than shopping indoors. To help get their customers ready for their outdoor adventures, REI used geolocation to show customers their local weather and local hiking trails.<\/p>\r\n\r\n[caption id=\"attachment_104321\" align=\"alignnone\" width=\"1434\"]<img class=\"size-full wp-image-104321\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/screencapture-reallygoodemails-emails-switch-things-up-on-black-friday-and-optoutside-2022-09-13-10_32_42-edit.png\" alt=\"REI individualizing Black Friday promotions with geolocation\" width=\"1434\" height=\"5829\" \/> <em>REI used geolocation to show customers local weather and hiking trails to help them #optoutside. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/switch-things-up-on-black-friday-and-optoutside\" target=\"_blank\" rel=\"noopener\">Really Good Emails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Providing the local weather and hiking trails creates a highly tailored experience for customers, but so does the overall campaign. People who shop at REI likely enjoy outdoor activities, and REI is well aware of that. By sending this email, REI demonstrated that they really know their customers and are thinking about what they need and want from each campaign they create.<\/p>\r\n<h3>It\u2019s No Longer About the Lowest Price<\/h3>\r\n<p>Finding the lowest price during Black Friday has become irrelevant. With price match and extended online shopping deals, every brand can offer a good discount. Customers are looking for the best experience, and that\u2019s not something every brand can offer.<\/p>\r\n<p>When we say customers are looking for the best experience, we\u2019re not saying that in general terms. We\u2019re saying that each individual customer is looking for the best experience for them. This means that your brand has to be able to create unique experiences that align with every individual customer\u2019s wants and needs.<\/p>\r\n<p>It\u2019s not impossible. The examples we just shared show how brands are connecting with customers on an individual level without a huge manual lift. With the right marketing communication platform, your brand can start individualizing Black Friday promotions and provide the elevated experiences your customers are looking for.<\/p>\r\n<p><em>Black Friday is around the corner. To learn how Iterable can help your brand automate and individualize your Black Friday campaigns, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"Individualizing Black Friday Promotions","post_excerpt":"To prepare for the upcoming holiday season, let\u2019s take a look at how some brands have been individualizing Black Friday promotions.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"individualizing-black-friday-promotions","to_ping":"","pinged":"","post_modified":"2023-03-15 17:31:40","post_modified_gmt":"2023-03-16 00:31:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104308","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 15, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091522_Black-Friday2_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091522_Black-Friday2_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091522_Black-Friday2_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091522_Black-Friday2_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/individualizing-black-friday-promotions\/"},{"ID":104274,"post_author":"79","post_date":"2022-09-12 09:46:43","post_date_gmt":"2022-09-12 16:46:43","post_content":"<p>Last week we blew the proverbial conch shell and called all marketers\u2014from near and far\u2014to gather at Activate Summit North America in San Francisco. Established on our Dreamers, Builders, and Makers foundation, Activate featured three tracks geared towards strategy, execution, and professional development.<\/p>\r\n<p>In addition to the three tracks, there were keynotes, roundtables, and networking opportunities galore!\u00a0<\/p>\r\n<p>If you weren\u2019t able to attend, we\u2019ve got you covered. While we can\u2019t give you a play-by-play of everything that happened, we\u2019re going to recap some of the sessions and events to give you a sample of the takeaways shared at Activate. (But be sure to register for the next Activate so you don\u2019t miss out!)<\/p>\r\n<h3>The Keynotes<\/h3>\r\n<p>We had three keynote sessions at Activate Summit: the Morning Keynote, with appearances from Iterable\u2019s CEO, CMO, and COO, the Product Keynote and Showcase, lead by Iterable\u2019s Senior VP of Product Management, Bela Stepanova, and the Celebrity Keynote delivered by the one-and-only Nicole Byer. Let\u2019s look at the key points.<\/p>\r\n<h4>The Morning Keynote<\/h4>\r\n<p>We started much in the same way Iterable began: by focusing on the people. Iterable co-founder and CEO Andrew Boni kicked us off by highlighting the amazing work of marketers in our community\u2014and in the room at Activate! He announced our slate of <a href=\"https:\/\/iterable.com\/blog\/here-are-the-winners-of-the-2022-iterable-expie-awards\/\" target=\"_blank\" rel=\"noopener\">2022 Expie Award Winners<\/a> and showed examples of how everyone can make a difference in their customers\u2019 lives.\u00a0<\/p>\r\n<p>Following Andrew, Iterable\u2019s CMO Adriana Gil Miner spoke about how the way we market has changed, but the goal is still the same: bring joy to our customers. She addressed the \u201cforever problems\u201d that marketers face and how to fix them.<\/p>\r\n<p>And to close out, Iterable\u2019s COO Jeff Samuels was joined by two Iterable customers\u2014Merryfield, PBC and A+E Networks\u2014to talk through how to make it all happen in practice.<\/p>\r\n<h4>The Product Keynote and Showcase<\/h4>\r\n<p>Featuring Bela and members of Iterable\u2019s Solutions Consulting and Product Management teams, the Product Keynote was an absolute delight. Here, we unveiled a variety of new features and demonstrated live on stage how they impact your business in meaningful ways. From our <a href=\"https:\/\/iterable.com\/blog\/the-iterable-summer-showcase-our-new-ai-optimization-suite-and-more\/\" target=\"_blank\" rel=\"noopener\">AI Optimization Suite<\/a> to features improving efficiency, the showcase highlighted the future of marketing.<\/p>\r\n<h4>The Celebrity Keynote: Bringing Joy Through Laughter<\/h4>\r\n<p>We began the final day of Activate the way any good day should begin: with lots of laughs. Comedian, television host, and podcaster Nicole Byer took the stage with Iterable\u2019s VP of DEI Markita Jack to chat about her career, the importance of joy in our lives, connecting with an audience, and generally to just have a ton of fun!<\/p>\r\n<h3>A Few Sessions<\/h3>\r\n<p>With strategy, execution, and professional development tracks available to all attendees, the sessions provided a wide array of thought leadership, tactical takeaways, and advice on how to build soft skills. We\u2019ve highlighted a few sessions below.<\/p>\r\n<h4>Studio and Segmentation: Building Complex, Reusable Audiences for Dynamic Content<\/h4>\r\n<p>Sr. Manager of Digital Communications at Cinemark, Anna Bayacal, took to the stage to share how complex segmentation needs and multiple focal areas posed challenges for her team. By using Iterable to build lists and create automated journeys, Anna\u2019s team was able to improve efficiency and save over five hours a week.<\/p>\r\n<h4>Connect and Collect: Propelling Customer Journeys With the Power of Automation<\/h4>\r\n<p>StreetEasy\u2019s Sr. Marketing Operations Specialist, Nate Casimiro, walked through five different scenarios in which Iterable helps to increase efficiency: gated content and applications, confirmations and alerts, listing cards and recommendations, announcements and reports, and blog updates and rollups. With features like Data Feeds, Catalog, and Snippets, Nate\u2019s team was able to automate previously challenging processes.<\/p>\r\n<h4>Get in the Game: Level Up Your Player Experiences With Personalized Customer Journeys<\/h4>\r\n<p>Rachel Kamel, Director of Growth at NCSoft, highlighted her team\u2019s quest: creating more fun for users. To get players into the game faster, the NCSoft team developed a welcome journey consisting of five emails, each sent at specific times with specific goals. As a result, the NCSoft team saw a 48% increase in incremental sales.<\/p>\r\n<h3>A Couple Roundtables<\/h3>\r\n<h4>Intersectionality Roundtable<\/h4>\r\n<p>Folks gathered at the Intersectionality roundtable to share their own unique experiences of discrimination and oppression, and discuss how businesses can acknowledge all sides of marginalization in company culture and marketing. Some discussion questions include \u201cDoes the makeup of our team actively represent a diverse set of identities and experiences?\u201d and \u201cHow can you evolve your language or messaging to reflect the experiences of people of a singular identity?\u201d<\/p>\r\n<h4>Insurance &amp; FinTech Roundtable<\/h4>\r\n<p>In an industry-centric roundtable, members of the Insurance and FinTech industries got together to chat about the personal aspects of marketing. After all, marketers in the FinTech and Insurance industries have to ensure customer communication is handled with a level of sensitivity to build\u2014and maintain\u2014customer trust. Discussion questions included \u201cWhat unique approach does your business take to communicating about finances with your customers?\u201d and \u201cHow do you project sentiment will shift in the next year?\u201d<\/p>\r\n<h3>Networking Nights<\/h3>\r\n<p>In addition to the breakout sessions and roundtable discussions, attendees had the opportunity to chat at the Iterable-hosted happy hour and then gathered at <a href=\"https:\/\/www.cityviewmetreon.com\/\" target=\"_blank\" rel=\"noopener\">City View at Metreon<\/a> for a bumpin\u2019 after party. Drinks, snacks, and marketing tips were shared as the crowd looked out over the glowing San Francisco skyline.\u00a0\u00a0<\/p>\r\n<h3>Get Ready to Do It All Again<\/h3>\r\n<p>We may have just finished Activate \u201822, but Activate \u201823 is already around the corner. While we were able to share a few takeaways from this year, there will be even more actionable insights to gain next year. <a href=\"https:\/\/iterable.com\/activate\/northamerica\/\" target=\"_blank\" rel=\"noopener\">Join us again<\/a> April 17-19, to get the full scoop.\u00a0\u00a0\u00a0<\/p>","post_title":"Takeaways from Activate Summit North America\u00a0","post_excerpt":"We\u2019re going to recap some of the sessions and events to give you a sample of the takeaways shared at Activate.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"takeaways-from-activate-summit-north-america","to_ping":"","pinged":"","post_modified":"2022-09-12 09:46:43","post_modified_gmt":"2022-09-12 16:46:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104274","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 12, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091222_Activate-NA-Takeaways_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Activate Takeaways\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091222_Activate-NA-Takeaways_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091222_Activate-NA-Takeaways_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/091222_Activate-NA-Takeaways_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/takeaways-from-activate-summit-north-america\/"},{"ID":104015,"post_author":"79","post_date":"2022-09-08 08:29:57","post_date_gmt":"2022-09-08 15:29:57","post_content":"<p>When we announced the <a href=\"https:\/\/iterable.com\/blog\/announcing-the-2022-iterable-expie-awards-finalists\/\" target=\"_blank\" rel=\"noopener\">finalists<\/a> of this year\u2019s Expie Awards, we likened marketers to the fuel behind the fire. Sales teams bring the heat, but marketers are the energy sources, supplying sales with everything they need to close deals.\u00a0<\/p>\r\n<p>At Activate today, we revealed the winners of the 2022 Expie Awards and, without a doubt, these winners are the powerhouses behind the scenes. They think innovatively, bring new ideas to the forefront, and iterate on those ideas until they deliver results.\u00a0<\/p>\r\n<p>Without further ado, the 2022 Iterable Expie Award Winners.<\/p>\r\n<h3>Expie Award Winners by Category<\/h3>\r\n<h4>Marketing Dream Team of the Year, Enterprise: Cinemark<\/h4>\r\n<p>Headquartered in Plano, TX, <a href=\"https:\/\/www.cinemark.com\/\">Cinemark<\/a> is a leader in the motion picture exhibition industry with 521 theatres and 5,849 screens in the U.S. and Latin America. The marketing team at Cinemark was recognized as Marketing Dream Team of the Year, Enterprise by the Expie Awards for their work delivering engaging experiences for their customers on and off the screen.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104174\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/TOY-ENT-Blog-Photo.png\" alt=\"\" width=\"4267\" height=\"2235\" \/><\/p>\r\n<p>\u201cOur customers come to Cinemark to make big-screen memories, and we work hard to ensure that their entire customer journey is frictionless\u2014from ticket purchase to the end credits,\u201d\u00a0 said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. \u201cPartnering with Iterable for our customer communication makes it easy to deliver valuable, relevant messages that are catered to the needs and preferences of each moviegoer. This attention to detail in our communication helps us build trust and loyalty with our audience, driving our business forward.\u201d<\/p>\r\n<h4>Marketing Dream Team of the Year, SMB: WeTransfer<\/h4>\r\n<p>Founded in 2009 as the simplest way to send big files around the world, <a href=\"https:\/\/wetransfer.com\/\">WeTransfer<\/a> has since grown into an ecosystem of creative productivity tools. The company\u2019s suite of tools is specifically designed for creative professionals, enabling collaboration, co-creation, and client management across their workflow process. WeTransfer is a certified B Corporation\u2122 and donates 30% of its advertising real estate to artists and social causes. The WeTransfer team was awarded the Expie Award in the Marketing Dream Team of the Year, SMB category for their commitment to developing compelling and creative customer-first communications.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104180\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/TOY-SMB-Blog-Photo-1.png\" alt=\"\" width=\"4267\" height=\"2234\" \/><\/p>\r\n<p>\u201cCreativity is at the heart of everything we do at WeTransfer. We believe that, while not every idea will change the world, every world-changing idea has to start somewhere,\u201d shared Darren Kunar, Director of Email at WeTransfer. \u201cWe support the creative process by taking care of our customers, and Iterable has been an instrumental partner in our customer-first communications.\u201d\u00a0<\/p>\r\n<p>\u201cOur team is now able to deliver real-time lifecycle communication, and cater to the unique needs and preferences of our customers, enriching their relationship with WeTransfer. With Iterable, our team can spend less time managing customer data and communications, and more time doing what they do best: designing compelling and creative customer experiences.\u201d<\/p>\r\n<h4>Most Inspiring Switch to Iterable: Secret Escapes<\/h4>\r\n<p><a href=\"https:\/\/www.secretescapes.com\/\">Secret Escapes<\/a> is a members-only travel company selling discounted luxury hotel stays and trips through its website and mobile app. The luxury travel company thinks booking a holiday should be an exciting, enjoyable, and stress-free experience, which is why their team of travel experts hand-pick the best hotels and holidays and curate exclusive offers available only to our members. Secret Escapes has been awarded the Expie Award in the category of Most Inspiring Switch to Iterable for the immediate and meaningful impact the switch to Iterable has had on their business.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104186\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Switch-Blog-Photo.png\" alt=\"\" width=\"4267\" height=\"2235\" \/><\/p>\r\n<p>\u201cAs a brand in the travel and hospitality industry, we\u2019re inundated with an extensive amount of first- and zero-party customer data, like location, language, and holiday preferences, which can help us design personalized experiences and create valuable communications for our customers.\u201d\u00a0<\/p>\r\n<p>\u201cDespite all of this information, we were missing two crucial components of our customers\u2019 profile\u2014impressions and real-time search results\u2014that would help our team optimize the customer experience. When we made the switch to Iterable, we not only solved these pain points, but accelerated our search results delivery and augmented our impressions data, which is now more scalable, powerful, and accurate than ever! Importantly, the switch has empowered our team with the tools and time they need to send hyper-personalized messaging and build the 1-to-1 experiences with our customers that they deserve.\u201d<\/p>\r\n<h4>Most Valuable Marketer: Matthew Jung, Clair<\/h4>\r\n<p>Matt Jung is a Product Marketing Manager, Lifecycle at <a href=\"https:\/\/getclair.com\/\">Clair<\/a>\u2014a New York-based mission-driven digital banking app rewiring the way America\u2019s workforce gets paid\u2014in a manner that is instant, on-demand, and in their control. Matt was awarded the Expie Award for Most Valuable Marketer for his dedication and leadership. In his time at Clair, Matt has transformed the lifecycle marketing team; he has had a direct impact on his team\u2019s efficiency, quality of work, and Clair\u2019s growth.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104192\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/MVM-Blog-Photo.png\" alt=\"\" width=\"4267\" height=\"2234\" \/><\/p>\r\n<p>\u201cIn just six short months, Matt has collaborated across every business unit to support our company growth goals. Thanks to his technical skills, cross-collaboration, and passion for all things Clair, we now work together more efficiently and cohesively,\u201d shared Kira Walter, Director of Marketing at Clair. \u201cLeveraging Iterable to help launch new products and build personalized experiences, Matt has helped our team deliver joyful experiences to customers that keep them coming back. Since he joined, our user base has multiplied tenfold! We have a bright future ahead with Matt at the helm of our lifecycle marketing.\u201d<\/p>\r\n<h4>Marketing Moment of the Year: Jersey Mike\u2019s<\/h4>\r\n<p><a href=\"https:\/\/www.jerseymikes.com\/\">Jersey Mike\u2019s Subs<\/a>, a fast-casual sub sandwich franchise with more than 2,200 locations nationwide, believes that making a sub sandwich and making a difference can be one and the same.\u00a0 Jersey Mike\u2019s offers a Sub Above, serving authentic fresh sliced\/fresh grilled subs on freshly baked bread\u2014the same recipe it started with in 1956.\u201cGiving\u2026making a difference in someone\u2019s life\u201d has always been a guiding principle at Jersey Mike\u2019s. A great example is Jersey Mike\u2019s annual \u201cMonth of Giving\u201d fundraising campaign, which has raised more than $67 million for hundreds of charities since 2011.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104198\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/MMOY-Blog-Photo.png\" alt=\"\" width=\"4267\" height=\"2234\" \/><\/p>\r\n<p>Generating \u201cbuzz\u201d around its giving campaign, and sustaining interest, requires in-the-moment messaging\u2014email, push notifications to the mobile app, and SMS\u2014and a personalized touch. To do just that, Jersey Mike\u2019s partnered with Iterable to build specific, personalized, and localized campaigns to drive interest and engagement.\u00a0<\/p>\r\n<p>The results of this year\u2019s fundraising campaign demonstrates the value of effective messaging:\u00a0 Jersey Mike's franchisees, team members, and its customers raised a record-breaking $20 million for the 2022 Special Olympics USA Games!<\/p>\r\n<h4>Best in Data Activation: Evernote<\/h4>\r\n<p><a href=\"https:\/\/evernote.com\/\">Evernote<\/a>, an independent, privately-held global organization headquartered in Redwood City, California, was founded to address a growing problem that technology helped to create: how to succeed in a world where the volume and velocity of information are constantly increasing. The company launched the digital personal productivity movement, and has been growing ever since; today, more than 225 million people around the world have discovered Evernote. The Evernote team was awarded the Expie Award for Best in Data Activation for their work leveraging Iterable to collect, organize, and activate their data and deliver joyful and valuable experiences for their users.\u00a0<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104204\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Data-Blog-Photo.png\" alt=\"\" width=\"4267\" height=\"2234\" \/><\/p>\r\n<p>\u201cIterable's platform, integrations, and fantastic customer support team have allowed us to deliver messages to our customers that contain the valuable information they need, exactly when they need it,\u201d shared Sterling Bailey, Sr. Director of Marketing Infrastructure at Evernote. \u201cWhat's more, Iterable has allowed us to build a more meaningful relationship with our customers, making them feel a connection to Evernote\u2014as more of a partner in their organizational process, rather than just another tool.\u201d<\/p>\r\n<h4>Most Harmonized Customer Experience: Georgia Aquarium<\/h4>\r\n<p><a href=\"https:\/\/www.georgiaaquarium.org\/\">Georgia Aquarium<\/a> is a public aquarium and non-profit committed to inspiring awareness and preservation of our ocean and aquatic animals worldwide. By combining field research with the study of on-site animals in a controlled environment, the Aquarium is contributing to the advancement of human knowledge in the area of animal science. Georgia Aquarium has been recognized by the Expie Awards in the category Most Harmonized Customer Experience for their work designing engaging experiences that will develop long-term relationships with their visitors.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104210\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/CX-Blog-Photo-1.png\" alt=\"\" width=\"4268\" height=\"2235\" \/><\/p>\r\n<p>\u201cOver 2.2 million visitors each year come to Georgia Aquarium to get inspired, educated, and immersed in our award-winning natural and artificial habitats. But while the experience at our Aquarium is filled with delight and wonder, the experience with our email and app was filled with friction and frustration,\u201d shared Josh Cherfoli, Senior Director of Marketing and Digital Engagement at Georgia Aquarium.\u00a0<\/p>\r\n<p>\u201cWe were missing an opportunity to truly connect with our guests and build relationships beyond ticket transactions and delivery. Leveraging Iterable, we tackled priority issues (delayed ticket delivery, inconsistent messaging, email design) and built a broader strategy for streamlined customer communications. Our investment in customer connection and harmonized experiences yielded a 238% increase in revenue. Importantly, this experience has given our team much-needed confidence in having a creative and flexible solution for future campaigns.\u201d<\/p>\r\n<h4>Agency Partner of the Year: Shaw\/Scott<\/h4>\r\n<p><a href=\"https:\/\/www.shawscott.com\/\">Shaw\/Scott<\/a> a boutique agency and consultancy that empowers B2C brands to elevate their retention and loyalty. They are owned-channel experts, providing clients with a full suite of services in email and digital marketing, from creative and strategy to development, analytics, and tech stack implementation. They\u2019re a women\/LGBT founded company designed for the modern world where diversity, flexibility, partnership, and innovation thrive. Shaw\/Scott are recognized by the Expies as Agency Partner of the Year for success in collaborating with Iterable to provide clients top-notch customer engagement capabilities.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104217\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Agency-POY-v1-1-1.png\" alt=\"\" width=\"4267\" height=\"2234\" \/><\/p>\r\n<p>\u201cWe\u2019ve worked closely with Iterable for many years to support our joint clients with the technical and professional support they need to evolve and execute improved retention and growth marketing strategies,\u201d said Melissa Shaw, CEO of Shaw\/Scott.\u00a0<\/p>\r\n<p>\u201cTogether, we\u2019re unstoppable; our partnership drives incredible value for clients who are looking for a partner to help them create, implement, and deploy top-notch customer communications. Bringing highly impactful strategies and flawless execution to our clients, Iterable has been a critical partner in increasing our retention rate. We\u2019re a dream team with a track record of success and extraordinary potential moving forward.\u201d<\/p>\r\n<h4>Technology Partner of the Year: mParticle<\/h4>\r\n<p><a href=\"https:\/\/www.mparticle.com\/\">mParticle<\/a> makes it easy to holistically manage customer data along the entire product and customer lifecycle. The mParticle team was awarded the Expie Award for Technology Partner of the Year for their work delivering joint customer value with Iterable.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-104223\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/TechPOY-Blog-Photo.png\" alt=\"\" width=\"4268\" height=\"2234\" \/><\/p>\r\n<p>\u201cOver the last year, we\u2019ve had the opportunity to collaborate closely with Iterable on events, content, customer dinners, and more. The opportunity to get \u201cin front\u201d of Iterable customers has had a positive impact on the business and helped to drive revenue for mParticle,\u201d shared Michael Katz, CEO of mParticle.\u00a0<\/p>\r\n<p>\u201cSuffice it to say, the referral street goes both ways, and we\u2019ve been able to refer some incredible customers to Iterable as well. Importantly, by working together, we can provide joint customers the ability to harness the full power of their customer data to create incredible customer experiences.\u201d<\/p>\r\n<h3>Until Next Year<\/h3>\r\n<p>That\u2019s a wrap on the 2022 Iterable Expie Awards! Congratulations to our winners and our <a href=\"https:\/\/iterable.com\/blog\/announcing-the-2022-iterable-expie-awards-finalists\/\" target=\"_blank\" rel=\"noopener\">finalists!<\/a>\u00a0If you think your team has what it takes to win an Expie next year, keep your eyes peeled for the chance to nominate your peers.\u00a0<\/p>\r\n<p>&nbsp;<\/p>","post_title":"Here are the Winners of the 2022 Iterable Expie Awards","post_excerpt":"At Activate, we revealed the winners of the 2022 Expie Awards and, without a doubt, these winners are the powerhouses behind the scenes.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"here-are-the-winners-of-the-2022-iterable-expie-awards","to_ping":"","pinged":"","post_modified":"2022-09-08 14:10:29","post_modified_gmt":"2022-09-08 21:10:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104015","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"September 08, 2022","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":13,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Expie-Assets-2022_Winners-Blog-768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Expie-Assets-2022_Winners-Blog-768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Expie-Assets-2022_Winners-Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Expie-Assets-2022_Winners-Blog-1024x683.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Expie-Assets-2022_Winners-Blog-1536x1024.png 1536w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Expie-Assets-2022_Winners-Blog-2048x1365.png 2048w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Expie-Assets-2022_Winners-Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/here-are-the-winners-of-the-2022-iterable-expie-awards\/"},{"ID":104103,"post_author":"79","post_date":"2022-09-07 11:11:50","post_date_gmt":"2022-09-07 18:11:50","post_content":"<p>We know personalized marketing works. In fact, customers not only want brands to personalize their experiences, they expect it from all brands. According to <a href=\"https:\/\/www.mckinsey.com\/business-functions\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a>, \u201cSeventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn\u2019t happen.\u201d<\/p>\r\n<p>But why? Why is personalization the tipping point when it comes to brand satisfaction? Well, as it turns out, there are scientific, psychological reasons that support personalizing your brand\u2019s customer experience.<\/p>\r\n<h3>What is Personalized Marketing?<\/h3>\r\n<p>Before we explore the psychology of personalized marketing, let\u2019s do a quick refresh on personalized marketing. \u201cPersonalized marketing is <a href=\"https:\/\/onlinelibrary.wiley.com\/doi\/full\/10.1002\/mar.21670\" target=\"_blank\" rel=\"noopener\">defined<\/a> as designing and delivering tailor-made products and services to individual customers. In other words, personalized marketing involves differentiated offerings for individual customers, and thus, it has often been described as one-to-one marketing and customerization.\u201d<\/p>\r\n<p>There are <a href=\"https:\/\/iterable.com\/blog\/3-keys-to-unlocking-personalization\/\" target=\"_blank\" rel=\"noopener\">three keys<\/a> to unlocking personalization: the right person, the right message, and the right marketing channel.<\/p>\r\n<h4>The Right Person<\/h4>\r\n<p>Through historical data and collecting new <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">zero- and first-party data<\/a>, your brand has the ability to identify customers on an individual level. For example, you can tell if a customer made a purchase, when they made a purchase, and if they left a review. Each customer is unique and how they prefer to be communicated with is unique as well.<\/p>\r\n<h4>The Right Message<\/h4>\r\n<p>That brings us to the right message. Now that you have your customer data and understand how they interact with your brand, it\u2019s time to think about what marketing messages they may find helpful. If they just purchased an item, maybe you send a followup email with instructions on how to use the product. But, you have to consider how you send the message as well.<\/p>\r\n<h4>The Right Channel<\/h4>\r\n<p>Determining which marketing channels to use is a crucial part of a personalized customer experience. You know who you\u2019re trying to reach and what you want to say, but where you send the message could make or break your campaign. If your customer has never opened an email from you, don\u2019t waste your time sending yet another email\u2014try a push notification or an SMS message. See what works for that individual and stick to it.<\/p>\r\n<p>Now that we\u2019ve done a quick refresh on what personalization is, let\u2019s get into why it works.<\/p>\r\n<h3>Psychology of Personalized Marketing<\/h3>\r\n<p>As a consumer, we know when a brand gets personalization right. There\u2019s an unmistakable warm, fuzzy feeling that comes over us when we get a message that was seemingly written just for us\u2014but why? It may, on the surface, seem obvious, but we\u2019re curious why people are drawn to more personalized content.<\/p>\r\n<h4>The Cocktail Party Effect<\/h4>\r\n<p>Close your eyes. Okay wait, no. Can\u2019t read an article with your eyes closed. Just imagine you\u2019re at a cocktail party. There are small groups of people scattered around, each having their own conversations. Somehow, you manage to hear one group\u2019s conversation and make your way over.<\/p>\r\n<p>The <a href=\"https:\/\/en.wikipedia.org\/wiki\/Cocktail_party_effect\" target=\"_blank\" rel=\"noopener\">Cocktail Party Effect<\/a> is \u201cthe phenomenon of the brain's ability to focus one's auditory attention on a particular stimulus while filtering out a range of other stimuli, such as when a partygoer can focus on a single conversation in a noisy room.\u201d Essentially, our brains have the ability to determine what is relevant to us and what isn\u2019t, and can swing our attention towards what\u2019s relevant.<\/p>\r\n<p>To tie this to personalized marketing, an <a href=\"https:\/\/medium.com\/choice-hacking\/the-psychology-of-personalized-marketing-and-why-its-like-catnip-for-customers-26550c258a3c\" target=\"_blank\" rel=\"noopener\">article<\/a> by Behavior Change Strategist, Jennifer Clinehens, cites a study in the <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4469089\/\" target=\"_blank\" rel=\"noopener\">National Library of Medicine<\/a>. This study says that when determining relevance in a conversation, hearing one\u2019s own name can quickly pull focus.<\/p>\r\n<p>So, if you send a marketing email and your message lands in an inbox full of other marketing messages from various brands, simply adding the customer\u2019s name in the subject line can capture the customer\u2019s attention better than those without it.<\/p>\r\n<h4>The Dopamine Effect<\/h4>\r\n<p>Dopamine is a neurotransmitter that the brain releases as a result of experiencing something pleasurable. Like <a href=\"https:\/\/techcrunch.com\/2022\/02\/03\/11-ways-to-make-personalized-shopping-more-effective-and-profitable\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a> says, \u201cWhen we do these things, we get a chemical reward that connects the activity with a positive feeling.\u201d<\/p>\r\n<p>By creating unique, individualized experiences, brands can trigger a dopamine release for customers. Personalization often creates efficiency, so the experience with personalization is seen as more rewarding than those experiences without.<\/p>\r\n<p><a href=\"https:\/\/techcrunch.com\/2022\/02\/03\/11-ways-to-make-personalized-shopping-more-effective-and-profitable\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a> uses the examples of Walmart, Spotify, Netflix, and Amazon. \u201cYou can create a unique account, answer quick and easy questions about your tastes, and immediately get exciting recommendations. They continue to refine your profile by learning your browsing habits and matching you to new things that pique your interest. You might not like every pick, but you get that jolt of excitement that comes with something new and interesting to you.\u201d<\/p>\r\n<p>By creating a customized, real-time, personalized customer experience, brands can harness the power of dopamine to create a reward cycle\u2014keeping your customers engaged.<\/p>\r\n<h3>Personalization is Hard\u2026Psych!<\/h3>\r\n<p>It\u2019s really not. With the right marketing tools your team should be able to easily collect and consolidate customer data, which can then be used to create individualized campaigns.<\/p>\r\n<p>We should clarify, when we say \u201cpersonalization\u201d we don\u2019t just mean personalized by large segments. Yes, segmenting by a general commonality\u2014say, for example, location\u2014is a good initial first step, but it\u2019s too broad. Just because you live in the same area as someone, doesn\u2019t mean you want the exact same experience when shopping. When we say \u201cpersonalization\u201d we really mean <a href=\"https:\/\/iterable.com\/whitepaper\/4-steps-to-make-individualization-seem-like-magic\/\" target=\"_blank\" rel=\"noopener\">individualization<\/a>.<\/p>\r\n<p>Still not hard, however. By constantly collecting user data and implementing <a href=\"https:\/\/iterable.com\/blog\/the-iterable-summer-showcase-our-new-ai-optimization-suite-and-more\/\" target=\"_blank\" rel=\"noopener\">AI<\/a> to better understand customer sentiment, you can individualize your campaigns, capture customers\u2019 attention, and deliver a dose of dopamine.<\/p>\r\n<p><em>To learn more about Iterable and how it can help you individualize your marketing campaigns, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>","post_title":"The Psychology of Personalized Marketing","post_excerpt":"Why is personalization the tipping point when it comes to brand satisfaction? This article explores the psychology of personalized marketing.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-psychology-of-personalized-marketing","to_ping":"","pinged":"","post_modified":"2022-09-07 11:11:50","post_modified_gmt":"2022-09-07 18:11:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104103","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 07, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/090622_Psychology-of-Personlized-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/090622_Psychology-of-Personlized-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/090622_Psychology-of-Personlized-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/090622_Psychology-of-Personlized-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-psychology-of-personalized-marketing\/"},{"ID":104102,"post_author":"87","post_date":"2022-09-06 10:03:13","post_date_gmt":"2022-09-06 17:03:13","post_content":"<p><img class=\"size-medium wp-image-104127\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/Lockup_Logos-300x74.png\" alt=\"Presented by Iterable &amp; Telnyx\" width=\"300\" height=\"74\" \/><\/p>\r\n<p>SMS enables near real-time connection and engagement at scale, making it a truly invaluable medium for brands to deliver joyful and harmonized customer experiences across the lifecycle. But it\u2019s also a channel with a lot of nuance, intricacies, and backend workflow components<\/p>\r\n<p>In this guide, we\u2019ll demystify the challenges around SMS and we\u2019ll provide step-by-step guidance for building an SMS program catered to your organization\u2019s\u2014and your customers\u2019\u2014specific needs.<\/p>\r\n<p>You\u2019ll come away with:<\/p>\r\n<ul>\r\n\t<li>Best practices for launching, managing, and optimizing SMS for your specific marketing and transactional use cases<\/li>\r\n\t<li>Tactical guidance around number registration, deliverability and compliance, building \u2014 and testing against \u2014 KPIs, and troubleshooting<\/li>\r\n\t<li>Deep perspective and recommendations on how to incorporate SMS into your cross-channel strategy<\/li>\r\n<\/ul>","post_title":"The Savvy Marketer\u2019s Guide to Building a Stellar SMS Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-savvy-marketers-guide-to-building-a-stellar-sms-strategy","to_ping":"","pinged":"","post_modified":"2023-03-15 18:13:52","post_modified_gmt":"2023-03-16 01:13:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=104102","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"September 06, 2022","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/09\/SMS-WP_Feature-Img_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/the-savvy-marketers-guide-to-building-a-stellar-sms-strategy\/"},{"ID":104027,"post_author":"79","post_date":"2022-09-01 06:12:59","post_date_gmt":"2022-09-01 13:12:59","post_content":"<p>From TikToks to Crocs, Gen Z has become an easily identifiable generation. With a multitude of generation-specific characteristics, it\u2019s easy to spot a \u201cZoomer\u201d a mile away. Gen Z isn\u2019t the only generation with recognizable preferences, however\u2014especially when it comes to SMS preferences.<\/p>\r\n<p>Each generation uses SMS differently, and has different expectations when interacting with brands. It\u2019s important for marketers to understand these differences to be able to better tailor their customer experiences to each individual user\u2014no matter which generation they belong to.<\/p>\r\n<p>In this fourth installation of the <a href=\"https:\/\/iterable.com\/blog\/tag\/sms-marketing-series\/\" target=\"_blank\" rel=\"noopener\">SMS marketing series<\/a>, we\u2019re going to explore each generation and how they prefer brands to use SMS marketing.<\/p>\r\n<h3>A Quick Generational Overview<\/h3>\r\n<p>Before we get into SMS, specifically, let\u2019s take a quick look at each generation to re-familiarize ourselves with some <a href=\"https:\/\/iterable.com\/blog\/marketing-by-generation-personalizing-for-each-age-group\/\" target=\"_blank\" rel=\"noopener\">overarching trends and themes<\/a>.<\/p>\r\n<h4>Baby Boomers<\/h4>\r\n<p>We\u2019ve referred to Baby Boomers (<a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/01\/17\/where-millennials-end-and-generation-z-begins\/\" target=\"_blank\" rel=\"noopener\">born 1946-1964<\/a>) as the \u201ccustomer service generation.\u201d Baby Boomers are all about loyalty. They have their favorite brands and they stand by them. If they are going to switch brands, they need <a href=\"https:\/\/www.bigcommerce.com\/blog\/baby-boomer-marketing\/#10-tips-when-marketing-to-boomers\" target=\"_blank\" rel=\"noopener\">all of the information up front<\/a>, to be able to make an informed decision.<\/p>\r\n<h4>Gen X<\/h4>\r\n<p>In contrast to Baby Boomers, Gen X (<a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/01\/17\/where-millennials-end-and-generation-z-begins\/\" target=\"_blank\" rel=\"noopener\">born 1965-1980<\/a>), is all about the best deal. Because Gen X is focused on saving, they\u2019re always on the hunt for a discount. Like <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/generational-marketing-tactics\" target=\"_blank\" rel=\"noopener\">Wordstream<\/a> says \u201cGen Xers are saving up for college, home ownership, starting a business, and retirement\u2014which leads me to\u2026COUPONS.\u201c This doesn\u2019t just mean physical coupons, either.<\/p>\r\n<h4>Millennials<\/h4>\r\n<p>Ah, millennials\u2014<a href=\"https:\/\/www.vogue.com.au\/beauty\/wellbeing\/why-millennials-are-the-most-anxious-generation-in-history\/news-story\/755e7b197bdb20c42b1c11d7f48525cd\" target=\"_blank\" rel=\"noopener\">the most anxious generation<\/a>. <a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/01\/17\/where-millennials-end-and-generation-z-begins\/\" target=\"_blank\" rel=\"noopener\">Born 1981-1996<\/a>, Millennials are known as the \u201c<a href=\"https:\/\/iterable.com\/blog\/marketing-by-generation-personalizing-for-each-age-group\/\" target=\"_blank\" rel=\"noopener\">review generation<\/a>\u201d and rely heavily on peer-to-peer marketing. They highly value the reviews left by like-minded shoppers, friends, and families and trust online reviews as much as personal recommendations. As <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/generational-marketing-tactics\" target=\"_blank\" rel=\"noopener\">Wordstream<\/a> says \u201cA great way to market to this generation indirectly is to make sure your online reviews and customer experiences are up to par!\u201d<\/p>\r\n<h4>Gen Z<\/h4>\r\n<p>Last, but not least, is Gen Z (<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/generational-marketing-tactics\" target=\"_blank\" rel=\"noopener\">born 1997- 2012<\/a>). Gen Z is looking for brands that tell it like it is. They are swayed by brands that live their values and support the greater good while doing so. According to <a href=\"https:\/\/www.marketingdive.com\/news\/gen-z-wants-brands-to-be-fun-authentic-and-good-study-says\/581191\/#:~:text=Gen%20Zers%20prefer%20brands%20that,that%20contributes%20to%20social%20causes.\" target=\"_blank\" rel=\"noopener\">Marketing Dive<\/a>, \u201cGen Zers prefer brands that are authentic, with 82% saying they trust a company more if it uses images of real customers in its advertising, while 72% said they\u2019re more likely to buy from a company that contributes to social causes.\u201c<\/p>\r\n<p>Now that we\u2019ve reviewed these broader generation trends, let\u2019s take a closer look at each generation\u2019s SMS preferences.<\/p>\r\n<h3>SMS Preferences of Each Generation<\/h3>\r\n<p>With a better understanding of some overarching generational trends, we can start to dig a little deeper to focus on just SMS marketing. There\u2019s no question as to whether or not you should add SMS to your marketing mix\u2014we\u2019ve already established SMS as a <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-iii-optimizing-sms-roi\/\" target=\"_blank\" rel=\"noopener\">highly valuable marketing channel<\/a>. But how each generation prefers to receive SMS marketing messages can vastly impact your overall strategy.<\/p>\r\n<h4>Keep It Simple for Baby Boomers<\/h4>\r\n<p>Baby Boomers want all of the information they can get before they make a purchase. They need to be equipped with knowledge before they can click \u201cbuy.\u201d So, when sending SMS marketing messages to Boomers, consider a more helpful, informative approach.<\/p>\r\n\r\n[caption id=\"attachment_104028\" align=\"alignnone\" width=\"1125\"]<img class=\"wp-image-104028 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/File-57.jpg\" alt=\"SMS preferences for Baby Boomers\" width=\"1125\" height=\"826\" \/> <em>Food delivery app, <a href=\"https:\/\/www.grubhub.com\/\" target=\"_blank\" rel=\"noopener\">Grubhub<\/a>, keeps things simple by sending a purely informational text regarding a delivery.<\/em>[\/caption]\r\n\r\n<p>For example, maybe instead of sending promotional offers with links that open apps or new windows, use SMS for transactional messages. If a Boomer places an order with your brand, maybe you send a purchase confirmation via SMS. Keep the content of the message purely informational and simple, but provide the key purchase updates they may be looking for.<\/p>\r\n<h4>Send Coupon Codes to Gen X<\/h4>\r\n<p>Gen X is always looking for a deal. While email marketing may still be a favorite for Gen X, SMS can be a highly effective channel as well. For one, coupon codes can be easily distributed via text. We\u2019re seeing an uptick in coupon codes being rewarded for opting-in to SMS marketing messages\u2014a perfect way to connect with a Gen X audience.<\/p>\r\n<p>With mobile marketing, there\u2019s also the ability to use location-based messaging to make the offers even more appealing. So if a Gen X customer is physically near your brand\u2019s brick-and-mortar location, you could send a text with a coupon, enticing them to make a purchase in the moment.<\/p>\r\n<h4>Start Conversations With Millennials<\/h4>\r\n<p>The digital divide lies between Gen X and Millennials. Millennials grew up with SMS\u2014it\u2019s nothing new for them. They\u2019ll talk to their friends and family via text, but will also communicate with your brand via text. In fact, according to OpenMarket, \u201c83% of millennials would rather text message your business than call a customer service helpline.\u201d<\/p>\r\n\r\n[caption id=\"attachment_104040\" align=\"alignnone\" width=\"898\"]<img class=\"size-full wp-image-104040\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/nudge.png\" alt=\"Millennials want to start a conversation\" width=\"898\" height=\"1250\" \/> <em><a href=\"https:\/\/www.nudgetext.com\/\" target=\"_blank\" rel=\"noopener\">The Nudge<\/a>, a planning app, uses SMS keywords to prompt users to identify their favorite cuisines.<\/em>[\/caption]\r\n\r\n<p>When trying to connect with your millennial audience through SMS marketing, try starting a conversation. Because SMS allows for direct, one-to-one communication, you have the opportunity to engage millennials while also gaining valuable customer data. By using SMS keywords or easy-to-answer prompts, Millennials can tell you exactly what content they\u2019re looking for from your SMS marketing messages.<\/p>\r\n<h4>Give SMS Realness to Gen Z<\/h4>\r\n<p>Gen Z was born and bred in the digital age. \u201cWe\u2019ve been saying mobile-first for years, but when it comes to Gen Z, it\u2019s mobile-only.\u201d When sending marketing text messages to Gen Z, they have to cut through the noise of standard promotional messaging\u2014which may work for Gen X, but Gen Z won\u2019t take kindly to it. Gen Z is looking for immediate gratification and content that serves a purpose.<\/p>\r\n\r\n[caption id=\"attachment_104046\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-104046\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/Image-from-iOS-9.jpg\" alt=\"Gen Z wants functionality in SMS\" width=\"1125\" height=\"1185\" \/> <em><a href=\"https:\/\/www.opentable.com\/\" target=\"_blank\" rel=\"noopener\">OpenTable<\/a>, the reservation app, asks users to reply to confirm reservations.<\/em>[\/caption]\r\n\r\n<p>Think about adding a function to your SMS messages. Instead of just informing, offering coupons, or collecting data, messages to Gen Z should solve a problem. Think about reservation confirmations. We\u2019ve all received those texts asking us to \u201creply with 1 to confirm.\u201d That\u2019s the perfect example of a quick, efficient way to confirm a reservation. After all, a Gen Z consumer isn\u2019t going to answer the phone if your restaurant calls to confirm.<\/p>\r\n<h3>Generations Only Segment So Much<\/h3>\r\n<p>Generational trends and tendencies are helpful when building your SMS strategy, but only as a first layer of individualization. These broad trends can help you get started, but the trends will not always apply to every audience member. If you paint with a broad brush and assume each individual wants to be treated the same way, you risk damaging your authenticity as a brand.<\/p>\r\n<p>These generational SMS preferences are a great starting point when testing what messaging resonates with each customer. Then, by using SMS as part of a larger cross-channel marketing strategy, you\u2019ll gain additional insights from other touchpoints in the customer journey, allowing you to customize your entire experience for each individual. SMS is a crucial piece of the puzzle.<\/p>\r\n<p><em>To learn more about how to incorporate SMS preferences into your cross-channel marketing strategy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today.<\/em><\/p>\r\n<p><em>Already an Iterable customer? Our Strategic Services team provides bespoke SMS recommendations, ensuring SMS fits into your cross-channel marketing strategy. Reach out to your CSM to learn more.<\/em><\/p>","post_title":"SMS Marketing Part IV: SMS Preferences by Generation","post_excerpt":"In this fourth installation of the SMS marketing series, we\u2019re going to explore the SMS preferences of each generation.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"sms-marketing-part-iv-sms-preferences-by-generation","to_ping":"","pinged":"","post_modified":"2023-04-26 09:06:59","post_modified_gmt":"2023-04-26 16:06:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104027","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 01, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/090122_SMS-Marketing-Pt4_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"SMS Preferences\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/090122_SMS-Marketing-Pt4_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/090122_SMS-Marketing-Pt4_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/090122_SMS-Marketing-Pt4_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/sms-marketing-part-iv-sms-preferences-by-generation\/"},{"ID":104001,"post_author":"79","post_date":"2022-08-30 06:38:04","post_date_gmt":"2022-08-30 13:38:04","post_content":"<p>Email list hygiene\u2026what is it? We hear hygiene and we think of showers, soap, etc. Without email list hygiene we\u2019re not saying your email lists have b.o., but they could <em>figuratively<\/em> stink.<\/p>\r\n<p>Let\u2019s break it down before we dig in. Back to basics: what are email lists? We know, we know, this is very basic. But not everyone\u2019s as skilled a marketer as you are\u2026but, we digress. Email lists, simply put, are lists of email addresses your brand has collected.<\/p>\r\n<p>As an added layer, brands can have one large email list, made up of every subscriber a brand can contact, or they can have many, segmented based on various criteria. Different customers may require different communications, and a good way to start initial individualization efforts is to segment your lists to ensure customers get relevant information.<\/p>\r\n<p>But, once you have your lists, you have to keep \u2018em clean. Let\u2019s explore what that means and why it matters.<\/p>\r\n<h3>Why Email List Hygiene Matters<\/h3>\r\n<p>Keeping a clean email list can have a huge impact on the effectiveness of your email strategy. It can impact deliverability, data, metrics, and the overall customer experience.<\/p>\r\n<h4>Improved Deliverability<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/iterable-community-ask-me-anything-deliverability\/\" target=\"_blank\" rel=\"noopener\">Deliverability<\/a> is a critical aspect to any email marketing strategy. It\u2019s essentially whether or not your emails can get to their intended audiences. If your emails aren\u2019t being delivered, there\u2019s no point in developing an email strategy.<\/p>\r\n<p>Cleaning your email lists can help improve deliverability. Say you have emails on your subscriber lists that no longer exist. The emails you send to those subscribers will bounce. This could then cause email providers to recognize your domain as spam and send all of your emails\u2014even those sent to emails that are still active\u2014to the users\u2019 spam folders.<\/p>\r\n<p>By cleaning your list\u2014removing those inactive emails\u2014you can improve deliverability and, as a result, improve the authority and reputation of your domain.<\/p>\r\n<h4>Accurate Data<\/h4>\r\n<p>If your lists aren\u2019t organized, your emails are being sent to spam, or not being delivered at all, you risk getting inaccurate, unhelpful data in return.<\/p>\r\n<p>Say, for example, you\u2019re seeing low click-through rates on your store opening emails. Ok, yes, it\u2019s possible people aren\u2019t interested in learning about your new store location, but it's also possible there are people on that specific list that live nowhere near your new store. The information isn\u2019t relevant to those users\u2014of course they\u2019re not going to click through.<\/p>\r\n<p>By cleaning your lists, you can ensure that not only are your subscribers\u2019 email addresses correct, but that the messages they are receiving are relevant. This can impact\u2014and improve\u2014 your email engagement data and allow your team to focus on strategy, rather than figuring out why numbers aren\u2019t where they should be.<\/p>\r\n<h4>Happy Customers<\/h4>\r\n<p>Keeping clean email lists can also help improve the overall customer experience. Think about unsubscribing. Yes, brands are required\u2014<a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/is-it-illegal-to-not-have-an-unsubscribe-link\/#:~:text=This%20law%2C%20enforced%20by%20the,receiving%20future%20email%20from%20you.\" target=\"_blank\" rel=\"noopener\">by law<\/a>\u2014to provide easy methods for unsubscribing to marketing emails, but does the unsubscribe button really work?<\/p>\r\n<p>We all know a brand that continues to send emails long after we\u2019ve opted out of further communications. While it\u2019s hard to see users remove themselves from your email lists, you can always create a strategy for <a href=\"https:\/\/iterable.com\/whitepaper\/building-an-effective-winback-campaign\/\" target=\"_blank\" rel=\"noopener\">winning them back<\/a>. But, if their trust in your brand has completely eroded, the chances of getting them back only decrease.<\/p>\r\n<p>Ensuring that unsubscribed users are actually removed is only one way that cleaning email lists can lead to happy customers.<\/p>\r\n<h3>How Do You Scrub a List Clean?<\/h3>\r\n<p>Now that we\u2019ve covered <em>why<\/em> email list hygiene is important, let\u2019s cover <em>how<\/em> to clean a list. It requires no elbow grease so put down the sponge, step away from the soap.<\/p>\r\n<p>The first step to cleaning your lists is validating email addresses. Like we mentioned earlier, some addresses on your lists could be inactive. To find them, run an <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/email-list-cleaning-best-practices\/\" target=\"_blank\" rel=\"noopener\">email list validation<\/a> to separate valid from invalid addresses.<\/p>\r\n<p>You\u2019ll also want to remove duplicate addresses. Multiple email addresses mean there\u2019s the possibility that the same user receives messages more than once, or ends up on multiple lists.<\/p>\r\n<p>Lastly, consider removing the unengaged subscribers. If someone hasn\u2019t opened an email from you in years, you can likely take them off your list. This timeframe depends on your products and services and overall lifecycle, but don\u2019t worry\u2014if they want to receive your emails, they\u2019ll sign back up. By removing their email they may even become eligible for new customer discounts, which could re-engage them.<\/p>\r\n<p>Email list hygiene is about making your life easier, as a marketer, and improving your brand\u2019s customer experience. With the right audience on your list you can more easily segment and create individualized campaigns that deliver joy to your end users.<\/p>\r\n<h3>Lather, Rinse, Repeat<\/h3>\r\n<p>Email list hygiene isn\u2019t a one-and-done task. It\u2019s ongoing. In fact, <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/email-list-cleaning-best-practices\/\" target=\"_blank\" rel=\"noopener\">Email on Acid<\/a> recommends cleaning your email lists once per quarter\u2014sort of like spring cleaning.<\/p>\r\n<p>Go ahead and set that calendar reminder now. We\u2019ll wait.<\/p>\r\n<p>Email lists should be all about quality, not quantity. Clear the cobwebs and get your lists whittled down to those customers who are hungry for your content. Your LTV will thank you.<\/p>\r\n<p>Once you\u2019ve done your quarterly (or bi-annually, or monthly, etc.) deep clean, the work\u2019s just begun. Now you have to ensure the content you deliver aligns with what your customers\u2014yes, each of them individually\u2014want. Think of a clean email list as a blank canvas. With that squeaky clean list you can start to segment your audience and design journeys that are unique to each customer.<\/p>\r\n<p><em>To learn more about email marketing and how you can design unique customer experiences, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Keep It Clean With Email List Hygiene","post_excerpt":"Email list hygiene\u2026what is it? Without email list hygiene we\u2019re not saying your email lists have b.o., but they could figuratively stink.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"keep-it-clean-with-email-list-hygiene","to_ping":"","pinged":"","post_modified":"2022-08-30 06:38:04","post_modified_gmt":"2022-08-30 13:38:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=104001","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 30, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/083022_Email-List-Hygiene_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Email list hygiene\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/083022_Email-List-Hygiene_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/083022_Email-List-Hygiene_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/083022_Email-List-Hygiene_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/keep-it-clean-with-email-list-hygiene\/"},{"ID":103914,"post_author":"79","post_date":"2022-08-25 07:39:56","post_date_gmt":"2022-08-25 14:39:56","post_content":"<p>Big buzzwords can be tossed around willy-nilly in the marketing world. This happens so often, in fact, that they can lose all meaning. Sometimes they can turn into phrases where you aren\u2019t entirely sure what is being said. One of these phrases is \u201cmarketing channel strategy.\u201d We\u2019ve all probably heard it or even said it ourselves, but has anyone really dissected it to better understand what it means?<\/p>\r\n<p>The sparkly, flashy term \u201cmarketing channel strategy\u201d can mean different things to different people. So to clarify, we want to do an in-depth analysis of what a marketing channel strategy is, what it looks like, and why it matters for your brand. Let\u2019s get right into it.<\/p>\r\n<h3>Things to Consider for Your Marketing Channel Strategy<\/h3>\r\n<p>Put simply, your marketing channel strategy is how you go about optimizing the use of different marketing channels for your business. Maybe you use email, SMS, and push. Your channel strategy is making the most of each of these individually and together.\u00a0<\/p>\r\n<p>But that\u2019s not as simple as it might sound. Here are some things to consider as you get started.\u00a0<\/p>\r\n<ul>\r\n\t<li><strong>What channels does your business use?<\/strong> Think: SMS, email, push notifications, web in-app, etc.<\/li>\r\n\t<li><strong>What content fits each channel\u2019s use?<\/strong> Not all content works across channels.Some require shorter messages. Others might excel in certain types of content\u2014see: SMS for <a href=\"https:\/\/iterable.com\/blog\/4-ways-to-make-transactional-messaging-less-boring\/\" target=\"_blank\" rel=\"noopener\">transactional messaging<\/a>.<\/li>\r\n\t<li><strong>What <a href=\"https:\/\/iterable.com\/blog\/why-contextualized-messages-matter-for-customer-loyalty\/\" target=\"_blank\" rel=\"noopener\">context<\/a> fits each channel?<\/strong> The situations in which you send an SMS versus when you send an email can differ greatly. So, a marketing channel strategy goes beyond just determining the messages that are sent, but also takes into consideration the context in which you send them.<\/li>\r\n\t<li><strong>How often do you send messages per channel?<\/strong> With context comes cadence. Consider how many messages you\u2019re going to send per channel to improve the overall experience.<\/li>\r\n\t<li><strong>Where do your customers engage?<\/strong> Based on how customers interact with your messages, you can collect engagement info and alter your journeys (in real-time).<\/li>\r\n<\/ul>\r\n<p>Each of these considerations plays a role in determining your optimal marketing channel strategy. This isn't even considering the fact that all of this should be individualized.\u00a0<\/p>\r\n<p>You know good marketing when you see it. So let\u2019s take a look at some examples.<\/p>\r\n<h3>How Marketing Channels are Used<\/h3>\r\n<p>When the message type matches how the channel is used, so that it feels natural and non-disruptive to the customer, you\u2019ve likely implemented a successful marketing channel strategy. Here\u2019s how some brands are making the most of their channel strategies.<\/p>\r\n<h4>Optimized SMS<\/h4>\r\n<p>Take SMS for example. SMS messages are often used for urgent communications. So, if you\u2019re looking to update customers on an order or a recent transaction (and they\u2019ve <a href=\"https:\/\/iterable.com\/blog\/sms-marketing-part-i-opting-in-and-out\/\" target=\"_blank\" rel=\"noopener\">opted in<\/a> to receive text messages), you may want to send a text.\u00a0<\/p>\r\n<p><a href=\"https:\/\/www.grubhub.com\/\" target=\"_blank\" rel=\"noopener\">Grubhub<\/a>, the food delivery service, uses SMS to send messages relevant to ongoing orders. The delivery drivers can communicate with customers to provide real-time updates, ensuring that the customer gets the information they need, as soon as possible.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_103915\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-103915\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/File-54.jpg\" alt=\"Grubhub uses SMS for immediate updates\" width=\"1125\" height=\"615\" \/> <em>Grubhub drivers use SMS to keep customers informed while their orders are in the works.<\/em>[\/caption]\r\n\r\n<p>When a delivery is on the way, it\u2019s important that customers get up-to-date information in real time. Yes, an email saying the order was confirmed, etc., is helpful too, but for immediate information sharing, SMS makes the most sense. Using marketing channels how they are natively, intuitively used in daily life can help reduce friction for the customer.\u00a0<\/p>\r\n<h4>Optimized Email<\/h4>\r\n<p>Like we mentioned in the Grubhub example, email can be really helpful for long-term order information or promotional content. For one, email is easily searchable. SMS is searchable to an extent, but it\u2019s much easier to search through emails. Customers can quickly scan their inboxes for order information, coupons, etc.\u00a0<\/p>\r\n<p>Luggage company, <a href=\"https:\/\/beistravel.com\/\" target=\"_blank\" rel=\"noopener\">B\u00e9is<\/a>, sends a transactional email after a purchase is made. The email has the order information and a link to view the order. This type of message is perfect for email because it helps the customer keep tabs on their order. Now, if they want to view their order, they can search \u201cBeis\u201d in their inbox and find what they\u2019re looking for.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_103921\" align=\"alignnone\" width=\"751\"]<img class=\"size-full wp-image-103921\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/Beis.png\" alt=\"Marketing channel optimization: email example\" width=\"751\" height=\"1809\" \/> <em>B\u00e9is chooses to use email as the channel through which to send transactional messages.\u00a0<\/em>[\/caption]\r\n\r\n<p>Beis does use SMS as a marketing channel, but chooses to use email as the channel for sending transactional messages. Like we mentioned, SMS isn\u2019t as easy to search and, if the brand\u2019s contact information isn\u2019t saved in the user\u2019s phone, it could be nearly impossible to find the message again. But, B\u00e9is could opt to use both channels, cohesively, to ensure the user has their order info.<\/p>\r\n<h4>Optimized Push Notifications<\/h4>\r\n<p>Push notifications can be a great channel to guide customers back to your mobile app. Because push notifications are tied to applications, plus customers have to opt-in to receive push notifications, you can almost guarantee that the customer is, on some level, actively engaging with your brand.\u00a0<\/p>\r\n<p><a href=\"https:\/\/www.wayfair.com\/\" target=\"_blank\" rel=\"noopener\">Wayfair<\/a>, the online furniture retailer, uses rich push notifications and deep linking in an abandoned cart campaign. First, they send a push notification featuring the item left behind. Not only does the push notification have the item, it has the customer\u2019s name as well. Then, when pushed, the notification expands to show the full image. Lastly, when clicked, the notification takes the customer directly to their cart within the mobile app.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_103927\" align=\"alignnone\" width=\"885\"]<img class=\"size-full wp-image-103927\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/Wayfair_Img1.png\" alt=\"Marketing Channel Strategy: push notifications\" width=\"885\" height=\"991\" \/> <em>Wayfair uses personalization and push notification features to get customers back into the buying process.<\/em>[\/caption]\r\n\r\n<p>This is an example of an optimized push notification action because it makes the customer experience extremely easy. On top of the eye-catching individualization, the deep linking removes any hurdles the customer may have as they go to purchase the item. To take this customer experience even further, other channels can be added to the mix.<\/p>\r\n<h4>Cross-Channel Marketing Strategies<\/h4>\r\n<p>Adding multiple channels that interact with one another and recognize the customer, regardless of which path they choose, creates a fully optimized cross-channel experience. Let\u2019s take another look at Wayfair\u2019s abandoned cart campaign.\u00a0<\/p>\r\n<p>Wayfair actually goes above and beyond when it comes to these campaigns. Not only do they use push notifications to lead customers to their mobile cart, but they use email as well. Here\u2019s the kicker: when customers click on the abandoned cart email on their phone, they\u2019re taken to the mobile app. When they click on the same email from their desktop, they\u2019re taken to the website.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_103933\" align=\"alignnone\" width=\"819\"]<img class=\"size-full wp-image-103933\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/Wayfair_Img2.png\" alt=\"Wayfair dekstop site example\" width=\"819\" height=\"1056\" \/> <em>Wayfair takes into consideration which channel the customer is using to view their cart.<\/em>[\/caption]\r\n\r\n<p>These seemingly small changes can create consistency and cohesiveness in the customer experience. Imagine if the customer clicked on the mobile email and it opened a mobile browser. It could be slightly disorienting and frustrating to the customer, considering they had just been using the mobile app.\u00a0<\/p>\r\n<p>A marketing channel strategy can apply to more than just transactional messages. Channel strategies can be optimized across a variety of different content types\u2014promotions, newsletters, educational content, etc. Consider the type of content and how it works with the channels you\u2019re using. For example, maybe a newsletter is sent via email instead of SMS, but order confirmations are sent via SMS. It\u2019s all about what makes sense for the customer journey.<\/p>\r\n<p>The devil is in the details and, when creating marketing channel strategies\u2014both individually and cross-channel\u2014these small details make a huge difference.<\/p>\r\n<p><em>To learn more about how Iterable can help with your cross-channel marketing strategy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.\u00a0<\/em><\/p>","post_title":"How to Optimize Your Marketing Channel Strategy","post_excerpt":"We're doing an in-depth analysis of what a marketing channel strategy is, what it looks like, and why it matters for your brand. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-optimize-your-marketing-channel-strategy","to_ping":"","pinged":"","post_modified":"2022-08-25 07:39:56","post_modified_gmt":"2022-08-25 14:39:56","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=103914","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"August 25, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":345,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/082422_Channel-Optimization_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"marketing channel strategy\" decoding=\"async\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/082422_Channel-Optimization_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/082422_Channel-Optimization_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/08\/082422_Channel-Optimization_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-to-optimize-your-marketing-channel-strategy\/"},{"ID":103825,"post_author":"79","post_date":"2022-08-22 09:42:18","post_date_gmt":"2022-08-22 16:42:18","post_content":"<p><a href=\"https:\/\/iterable.com\/activate\/northamerica\/\" target=\"_blank\" rel=\"noopener\">Activate Summit North America<\/a> is quickly approaching. We\u2019re just over two weeks away\u2014hard to believe. From September 7-9, Activate Summit North America will take place in San Francisco.<\/p>\r\n<p>To give you an idea of what to expect, we\u2019re providing a sneak peek at some of the sessions (can\u2019t spill all the secrets! Come <a href=\"https:\/\/iterable.com\/activate\/northamerica\/\" target=\"_blank\" rel=\"noopener\">see them in person<\/a>.) each track will include.<\/p>\r\n<p>This year, we\u2019ve added an additional track that focuses on professional development. Not only will you hear from marketing wizards and gather takeaways in the <a href=\"https:\/\/iterable.com\/blog\/activate-north-america-strategy-track-sneak-peek\/\" target=\"_blank\" rel=\"noopener\">strategy<\/a> and <a href=\"https:\/\/iterable.com\/blog\/activate-north-america-execution-track-sneak-peek\/\" target=\"_blank\" rel=\"noopener\">execution<\/a> tracks, but now you can also work on improving your skills with the help of experts and coaches by attending sessions in the professional development track.<\/p>\r\n<p><em>Not registered yet? There\u2019s still time. <a href=\"https:\/\/iterable.com\/activate\/northamerica\/#register\" target=\"_blank\" rel=\"noopener\">Register now<\/a> to join us in San Francisco at Activate Summit North America.<\/em><\/p>\r\n<h3>The Professional Development Track: Digging Into Development<\/h3>\r\n<p>The sessions in the professional development track cover more of the soft skills marketers need to be successful. We\u2019ve named this track \u201cDigging Into Development \u201d because these sessions are deep dives into marketing-specific skills. Professionals from a variety of industries and brands will walk attendees through exercises and activities that not only improve skills, but build networks as well. In our Dreamers, Builders, and Makers framework, this strategy track aligns best with the Makers. Those looking for a hands-on approach should attend these sessions.<\/p>\r\n<h4>Women Language + Power and Standard Communication<\/h4>\r\n<p>Susannah Baldwin, PhD, is a leadership and communications coach. In this session, geared towards women, Susannah will discuss issues of gender, power, and the extraordinary role language plays in inhibiting or unleashing women\u2019s potential to be effective and powerful in the business world. This session focuses on how women can make new language choices that connect them to their power, themselves, and their goals.<\/p>\r\n<p><strong>Great if you\u2019re interested in<\/strong>: understanding how communication can impact success.<\/p>\r\n<h4>Creativity Under Stress: 3 Ways to Unlock Ingenuity<\/h4>\r\n<p>Solunis Nicole Bay, Somatic Coach, will walk you through ways to not only survive, but how to thrive in times of high stress. Neuroscience studies have shown that somatic practices unlock our ability to be creative and resilient even in high-stress environments. During this interactive session, you will learn how to meet your goals in high-pressure moments, find new solutions to old problems, and have ease with your team during periods of upheaval and change.<\/p>\r\n<p><strong>Great if you\u2019re interested in<\/strong>: learning ways to motivate and innovate during periods of change or high stress.<\/p>\r\n<h4>Leveraging Zero-Party and First-Party Data to Get Results<\/h4>\r\n<p>Mike Nelson, Co-Founder of ReallyGoodEmails, this session will explore how brands can use data with the impending depreciation of third-party cookies. Data can vastly improve the quality and relevance of customer communications when it is used correctly, but too much information can make implementation cumbersome. Birthdays? Transactions? Search history? What kind of data should you capture and use? Mike will help narrow down when to use data and what kind of data matters.<\/p>\r\n<p><strong>Great if you\u2019re interested in<\/strong>: using zero- and first-party data to create individualized customer experiences.<\/p>\r\n<h3>10+ Roundtables<\/h3>\r\n<p>You thought that was all? Of course not. Throughout the entire day at Activate we\u2019ll have more than ten opportunities for attendees to connect with peers and chat about specific issues or themes at roundtables. We\u2019ll have some discussion questions to get you started, but we want these roundtables to be spaces for open communication, networking, and problem solving. Let\u2019s take a look at some of the roundtables we\u2019ll have available.<\/p>\r\n<h4>Travel &amp; Hospitality Roundtable<\/h4>\r\n<p>There\u2019s no better time to connect with colleagues in the travel and hospitality space to learn what challenges they\u2019ve faced and how they\u2019ve pivoted to overcome hurdles. Maybe you have a success story you think others would find helpful. If that\u2019s the case, come join this roundtable session!<\/p>\r\n<p><strong>Great if you\u2019re interested in<\/strong>: hearing how others in the travel and hospitality industry are succeeding in a post-pandemic world.<\/p>\r\n<h4>In-App &amp; Push Notification Deep Dive Roundtable<\/h4>\r\n<p>These channels tie directly to your mobile app but are part of a larger cross-channel strategy. Talk with peers about the challenges and successes your team has faced with implementing these channels and the different types of messages that resonate with audiences. You\u2019ll take away next steps, new tests to try, and innovative ideas for using in-app messaging and push notifications.<\/p>\r\n<p><strong>Great if you\u2019re interested in<\/strong>: mobile marketing and cross-channel marketing strategies.<\/p>\r\n<h4>Product Meet &amp; Greet Roundtable<\/h4>\r\n<p>Join Iterable Product Managers for an open dialogue on \u201cWhat\u2019s Next\u201d for Iterable. Whether you\u2019re a power-user, just getting started or considering Iterable, here\u2019s your chance to connect with our product team and ask questions in this free form setting. We\u2019d love to hear your feedback and ideas.<\/p>\r\n<p><strong>Great if you\u2019re interested in<\/strong>: learning more about the Iterable platform and how it can help solve your marketing problems.<\/p>\r\n<h3>There\u2019s So Much More<\/h3>\r\n<p>Like we said before, this is just a sneak peek at all of the content in the professional development track and roundtables. We have even more sessions in this track, plus additional roundtables. Stay tuned to learn more about Activate North America!<\/p>\r\n