Resources

Case Study: Madison Reed

Iterable enables Madison Reed to create highly personalized, cross-channel interactions that help build long-term customer…

How to Determine ESP Function From Fiction

Learn how to strategically evaluate the strengths of ESPs by carefully asking the right questions…

Top U.K. Retailers: Who’s Got the Proper Fit?

For this teardown, we hopped across the pond to check out four leading U.K. retailers.

The Growth Marketing Platform Migration Guide

See how to tidy up your system for a smooth migration.

An Introduction to Modern ESPs: How to Prepare for Growth

Learn how to identify what your team needs for optimal business growth.

Unboxing Welcome Email Campaigns

We give a first-hand look at the welcome messages that wow consumers and provide expert…

Apparel Marketing Showdown: Who's Haute, Who's Not

This teardown analyzes the customer engagement strategies of leading fashion retailers Nordstrom and Fashion Nova. 

The Iterable User Engagement Report: All Things Retail

This report analyzes cross-channel customer engagement from 50 top U.S. retail brands.

Top Home Decor Brands: Who Promotes the Superior Interior?

This teardown analyzes the engagement strategies of the most popular home decor companies.

Case Study: Box

With Iterable, Box enhanced its segmentation and personalization to elevate customer engagement and increase user…

Black Friday and Cyber Monday Showdown: Amazon vs. Walmart

This teardown analyzes the Black Friday and Cyber Monday engagement strategies of Amazon and Walmart.

The Iterable User Engagement Report: Travel Companies

This report analyzes cross-channel customer engagement from 30 top travel companies.

Introducing Iterable Insights

Iterable Insights is designed to help your marketing teams visualize your campaigns, track your performance,…

Iterable Product Tour

Take a quick product tour and learn why leading brands rely on Iterable to power…

Top Car Rental Companies: Who Drives the Most Engagement?

This teardown analyzes the engagement strategies of the most popular car rental companies.

The 2018 Cross-Channel Engagement Benchmark Report

In this debut benchmark report, we present valuable insights about the strategy, cadence and channel usage…

Top U.S. Airlines: Whose Marketing Flies First-Class?

This teardown analyzes the engagement strategies of the biggest domestic airlines.

Email And Cross-Channel Testing—You’re Doin’ It Wrong

Jen Capstraw is joined by special guests Karen Talavera and Victoria Peppiatt for a lively…

Online Travel Agents: Whose Marketing Wins the Booking Battle?

This teardown analyzes the engagement strategies of the biggest names in online travel booking.

Re-Engagement that Rocks! Strategies & Tips from Simple to Sophisticated

We delve into re-engagement campaign strategies that will keep folks interested in your brand and…

How Glo Found Its Growth Marketing Zen With Iterable

Glo (formerly known as YogaGlo) leverages Iterable to increase customer retention by sending personalized class…

Boost the Success of Promotional Campaigns

By engaging your customers early and often with content that coincides with messaging that appeals…

Optimize Your Mobile Marketing for Cross-Channel Engagement

Learn the four steps of designing and implementing an effective mobile messaging strategy. This guide…

How Curology Makes Its Marketing as Personalized as Its Product

Curology leverages Iterable to engage customers and personalize their journey to improve retention.

3 Lessons From Box on Building an Engaging Customer Journey

Learn how Box is building a best-in-class customer experience for over 60% of the Fortune…

Move Fast, Think Big: How Zillow Makes Personalization Easy

Zillow easily creates audience segments and targeted workflows which helps move them towards personalization at…

Driving Revenue Using Omni-Channel Marketing

Covers the fundamental tactics that leading companies are employing to boost sales and cultivate customer…

Keys to Driving Loyalty With Omni-Channel Customer Campaigns

You will come away with a trove of tips and pro advice for executing sophisticated,…

Case Study: Care/of

Iterable enables Care/of to segment customers based on their health goals and deliver elegant and…

Case Study: IMGE

Iterable enables IMGE to innovate in political campaign engagement. Iterable powers sophisticated fundraising workflows that…

Omni-Channel Marketing Challenges and Solutions for Today’s Modern Retailer

We uncover how 300 major North American brands think, act, and prepare for an omni-channel…

How Autolist Drives Personalization at Scale With Workflows

Autolist empowers users in making smarter car buying decisions and they leverage Iterable to drive…

The Growth Marketer's Guide to the Recruiting Industry

Explains how to power cross-channel recruiting experiences that create high levels of engagement leading to…

Case Study: Swish

Swish’s investment in Iterable pays off with a 350% increase in user retention for its…

Case Study: SeatGeek

SeatGeek partners with Iterable to reach more customers through more channels and increases revenue 3X.

Maximize Your Welcome Campaigns in 6 Steps

Explore what it takes to create welcome campaigns that make sparks fly. Learn tips for…

Case Study: 99designs

Iterable enables 99designs to segment customers in a highly granular manner and target them with…

Tips for Mastering Omni-Channel Promotional Campaigns

We cover best practices and tips for delivering compelling promotional campaigns seamlessly across channels.

[Forrester Study] The Total Economic Impact™ of Iterable

Find out Iterable’s financial impact on a marketing organization and the potential return on investment (ROI).

How Leading Companies Drive Sales With Omni-Channel Campaigns

We break down the fundamental tactics that leading companies are employing to truly boost sales…

How CreativeLive Uses Personalization to Engage 2+ Million Students

Learn how the company personalized its content and doubled its click-through rates.

The Growth Marketer's Playbook

Explains how you can engage customers and maximize relevance across email, direct mail, mobile, web…

The Omni-Channel Maturity Assessment

Determines the effectiveness of your omni-channel marketing strategy and offers actionable next steps to set…

The No-Nonsense Guide to Achieving Omni-Channel Relevance

Reveals how to transform your marketing strategy and provides practical advice on creating a personalized…

No-Nonsense Strategy for Achieving Omni-Channel Relevance

We discuss the three major technical roadblocks to achieving omni-channel relevance and provide practical advice…

The Growth Marketer's Guide to Education

Examines the universal problems that all education marketers are facing—maximizing new student enrollment and alumni…

Customer Engagement Insights From the Top 100 Subscription Retailers

Learn industry-wide trends and look at successful examples of welcome, blast, re-engagement and cart abandonment campaigns.

Case Study: Curology

By partnering with Iterable, Curology has increased sales by 10% by incentivizing its customers with…

Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers' Appetites?

This teardown analyzes user engagement strategies of two leading meal kit subscription services.

User Engagement Top 100 Report: Subscription Retailers

This report analyzes the email and mobile messaging strategies of the top 100 subscription retailers.

Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?

In this teardown, we analyze the email and mobile messaging strategies of two travel titans.

Game On: What E-Commerce Can Learn From the Top 100 Mobile Games

Offers three key gamification strategies to boost brand loyalty and energize the shopping experience.

Case Study: CreativeLive

Iterable enables CreativeLive, the world's largest online creative education platform, to deliver personalized email messaging…

Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?

This teardown evaluates user engagement strategies of two leading grocery delivery businesses.

User Engagement Top 100 Report: Mobile Gaming

This report analyzes the push messaging strategies of the top 100 grossing freemium mobile games.

Marriott vs. Airbnb: Who's the Host With the Most?

In this teardown, we analyze the email and mobile marketing of these two lodging leaders.

The Growth Marketer's Guide to Email Metrics

Covers the pivotal metrics used by email marketers, engineers and marketing executives to increase user…

A Guide to Upgrading Your Growth Marketing Platform

Find the right growth marketing automation platform for you and find out how to shepherd…

Case Study: Zillow

With Iterable, Zillow can map highly relevant content to a customer's journey in finding and buying…

AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives 5 Stars?

This teardown compares the user engagement strategies of two leading movie theater chains.

Best Practices for Mobile-First Marketing

We compare Uber and Lyft's marketing efforts and offer recommendations on how similar businesses can…

Case Study: SingleCare

Iterable enables SingleCare to run sophisticated email marketing campaigns to provide better healthcare to its customers.

Optimize Your Marketing Messaging With Smarter Metrics

Provides a framework to unify, message, analyze and optimize campaigns across all channels.

Uber vs. Lyft: Whose Marketing Wins the Race?

This teardown evaluates user engagement strategies of two competing ride-sharing services.

Who Lands the Job? Indeed vs. AngelList

This teardown evaluates user engagement strategies of two leading job search sites.

User Engagement Top 100 Report: Email Marketing in E-Commerce

This report analyzes the email marketing campaigns of the top 100 e-commerce companies in the…

Email Strategies of the Top 100 E-Retailers

We look at welcome, shopping cart abandonment and blast campaigns and show aggregate data as…

Dollar Shave Club's Billion Dollar User Engagement

This teardown analyzes Dollar Shave Club's user engagement. The company was recently acquired for $1B.

How Pinterest Does User Engagement

In this User Engagement Teardown we look at Pinterest's approach to engaging millions of active…

Case Study: Rocksbox

Rocksbox uses Iterable as the single platform for all customer messaging and engagement campaigns, including…

The Growth Marketer's Guide to Shopping Cart Abandonment

Helps you understand SCA. Starts with an overview and then focuses on how to implement…

An Introduction to Growth Marketing

Explains growth marketing and gives a framework for how to execute and build a growth…

Things Are Heating Up: Hillary vs. Trump

With the US presidential race entering the final stretch, things are heating up and we're…

User Engagement Teardown: Which Coffee Is the Cream of the Crop?

We've analyzed email responses to user engagement from 3 weeks of interaction at Peet's Coffee…

User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign to New Users

Learn how Poshmark engages millions of shoppers with cross-channel campaigns featuringing blast and triggered emails and…

User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels

We investigated Wanelo's user engagement strategy by analyzing 21 days worth of email, mobile pushes, and…

User Engagement Teardown: Hillary vs. Trump

This is an analysis of how the Hillary Clinton and Donald Trump presidential campaigns do…

User Engagement Teardown: Vox

We take a look at what Vox doing to engage readers today and offer a…

User Engagement Teardown: Jet.com

We've analyzed the early engagement strategies of Jet.com and share the results in our first feature…