[{"ID":97157,"post_author":"35","post_date":"2022-01-20 13:03:26","post_date_gmt":"2022-01-20 21:03:26","post_content":"<p><em>At Iterable, we like celebrating the <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems, and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>For today's episode we spoke with <a href=\"https:\/\/www.sparkpost.com\/\" target=\"_blank\" rel=\"noopener\">email sending and deliverability platform<\/a>, SparkPost, a MessageBird company, to get their expert opinion on all things email. From what has changed during the pandemic to what aspects of those changes will stick around, our chat covers everything you wanted to know about email but were too afraid to ask!\u00a0<\/p>\r\n<h3>Meet Elliot From SparkPost<\/h3>\r\n<p>In chatting with Elliot Ross, Technology Evangelist at SparkPost, we discovered the different areas of email sending and deliverability that marketers should focus on in the coming year. With <a href=\"https:\/\/iterable.com\/blog\/what-apples-ios-15-privacy-updates-mean-for-marketers\/\" target=\"_blank\" rel=\"noopener\">iOS 15 and MPP<\/a> taking hold this year, Elliot brought up how marketers should approach the changes to open rate monitoring and some ways marketers should adjust their approach to email marketing and analytics.\u00a0<\/p>\r\n<p>Give it a watch or listen to learn more from Elliot right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/youtu.be\/JgxaZg8pbBg[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/embed\/JgxaZg8pbBg\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on Iterable's social channels in case you miss any episodes.\u00a0<\/p>\r\n<p><em><a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/em><\/p>","post_title":"Watch and Listen: SparkPost Talks About the Future of Email","post_excerpt":"For today's episode we spoke with email sending and deliverability platform, SparkPost, to get their expert opinion on all things email.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"watch-and-listen-sparkpost-talks-the-future-of-email","to_ping":"","pinged":"","post_modified":"2022-01-20 13:13:13","post_modified_gmt":"2022-01-20 21:13:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=97157","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"January 20, 2022","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":22,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_DBM-Video-Series_12_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"DBM SparkPost\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_DBM-Video-Series_12_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_DBM-Video-Series_12_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_DBM-Video-Series_12_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/watch-and-listen-sparkpost-talks-the-future-of-email\/"},{"ID":96891,"post_author":"79","post_date":"2022-01-19 05:32:08","post_date_gmt":"2022-01-19 13:32:08","post_content":"<p>For Iterable, 2021 was a year of progress, change, and celebration; progress in advancing the Iterable platform to meet the evolving needs of our customer, change in our way of work and collaboration, and celebration in the growth of our company and the successes of our customers.<\/p>\r\n<p>Platforms like Zoom, Slack, Miro, Workboard, and more have enabled our continued collaboration, keeping us close while remote. And for our <a href=\"https:\/\/iterable.com\/customers\/\" target=\"_blank\" rel=\"noopener\">customers<\/a>\u2014the brands and businesses leading the charge on customer connection\u2014our platform made the transition from in-person to online not only feasible, but profitable.<\/p>\r\n<p>As we close the door on 2021, many are wondering what the new year will hold. While we don\u2019t know what apps or acronyms will dominate the industry this year, what we do know is that we\u2019re ready for whatever comes our way. Here to help the Iterable Community take advantage of the opportunities that 2022 presents is a new member of the Iterable team: Adriana Gil Miner, Chief Marketing Officer (CMO).<\/p>\r\n<p>A marketing executive with over 20+ years of industry leadership experience, Adriana (\u201cAdri\u201d) has made a career in communicating and connecting. There\u2019s no one better suited to tell us more about Adri\u2019s journey to Iterable, and her plans for our team and our Community, than the Chief Storyteller herself.<\/p>\r\n<p>Read on to learn more about Iterable\u2019s new CMO:<\/p>\r\n<h3>Tell us about yourself!<\/h3>\r\n<p>I am from Venezuela and came to the United States in \u201899 pursuing a dream to become a global citizen. New York was the perfect melting pot to meet the world in one place.<\/p>\r\n<p>I am the daughter of an Argentinian immigrant and grew up in an Argentinian culture bubble inside Venezuela so I always felt a little bit of an outsider, even in my own country. That feeling gave me the ability to be an observer of human culture and behavior and it attracted me to writing and storytelling from an early age.<\/p>\r\n<p>I also had the good fortune to grow up in a very \u2018techie\u2019 family\u2014both my parents were engineers. My mother was a CIO so I had exposure to a lot of advanced technology in my household. I remember when email was starting out and my parents had access to it because they had been university professors. The first time I saw the internet (text based then) I felt the world would completely change because of it and I wanted to be part of it.<\/p>\r\n<p>Little did I know that combining my love for technology and storytelling were going to be the defining skill of my professional career. I started out doing data analysis (aka copy and pasting numbers into a spreadsheet and creating reports) and I realized that data was a proxy for human behavior. There were stories hiding in that data that I could make shine and base strategies from them. That took me to working in one of the world\u2019s best brands, American Express, where I learned the power of a truly customer service oriented organization.<\/p>\r\n<p>Then, I jumped into PR at Weber Shandwick, one of the best firms in the world, where I got started with Tableau as a client. They were a tiny startup then but from the get-go, I knew Tableau would change the world so I joined them and experienced an amazing growth ride with them. So here I am, still doing the same thing I started out with: data and stories.<\/p>\r\n<h3>How has the marketing landscape evolved since you started your career?<\/h3>\r\n<p>Over the past few decades, community and storytelling have found their footing in marketing. Businesses that are successful in building connections yield higher LTV and higher revenue than their peers and competitors. The value of community and connection has been especially explicit during the COVID-19 pandemic, as digital communities and online conversations were, for some, the only form of human interaction.<\/p>\r\n<p>At the same time, consumer values evolved, and their expectations shifted; consumers prefer to shop with brands they feel <a href=\"https:\/\/iterable.com\/blog\/consumer-psychology-takeaways-to-improve-your-cx\/\" target=\"_blank\" rel=\"noopener\">emotionally connected<\/a> with, bringing the power of storytelling to the forefront of brand marketing mantras. What draws people (or brands and consumers) together better than a shared experience and a great story?<\/p>\r\n<p>Suffice it to say, marketplace power dynamics have completely shifted, technology is an equalizer among brands. With technology, the entire supply chain has been disrupted and you have thousands of direct-to-consumer brands that are able to build deep connections with their customers and rival the big established brands. A string of factors\u2014like consumers\u2019 growing willingness to try new products and services, <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a>, and fresh consumer demands on experience and privacy\u2014have prompted the shift in scales. Control traditionally held by companies and corporations has started to transition to the hands of the very people those organizations serve. This is the age of the customer.<\/p>\r\n<p>And I\u2019m loving it. It\u2019s what led me to Iterable.<\/p>\r\n<h3>Why Iterable?<\/h3>\r\n<p>Iterable was founded on a single vision: to help brands\u2014no matter their size, or the circumstance\u2014connect customers with experiences that bring them joy. They deliver on this vision every day by equipping some of the most innovative companies around the globe with the tools they need to establish deep, meaningful, and profitable connections. Iterable levels the playing field for brands and marketers by empowering teams and companies of all sizes with the tools they need to power conversations and connections.<\/p>\r\n<p>When I was first introduced to Iterable, I reached out initially to its customers. Why? Because I, like our friends at <a href=\"https:\/\/www.forrester.com\/blogs\/how-and-why-to-bother-with-customer-obsession\/\" target=\"_blank\" rel=\"noopener\">Forrester<\/a>, believe that companies should serve customers at a level that borders on obsession. This obsession isn't an option. It\u2019s a non-negotiable. I learned this reality quickly in the B2B space, where customer satisfaction underpins survival. As a marketer, I wanted to see how Iterable partners for growth\u2014how they tangibly help their customer community.<\/p>\r\n<p>My first Iterable customer conversation was with the marketing lead at <a href=\"https:\/\/www.pacaso.com\/\" target=\"_blank\" rel=\"noopener\">Pacaso<\/a>, a platform that makes it easier to buy, own and sell a shared second home in high-end vacation markets. Pacaso (launched in 2020) was looking for a partner that would help their company scale with speed and efficacy. Enter, Iterable, which helped support Pacaso\u2019s incredible growth across more than 30 top second-home destinations around the world.<\/p>\r\n<p>Another impactful discussion was with one of Iterable\u2019s sustainable retail customers. The brand, interested in ramping up their cross-selling strategy, was initially searching for a platform that would provide access to critical customer insights. With Iterable, they gained access to so much more: access to customer intelligence as well as insights, the ability to intelligently segment and target key audiences, and, importantly, a partner to guide their strategic growth.<\/p>\r\n<p>It became clear through these discussions that Iterable is not just enabling growth with its technology. We are partners in growth. We are in the trenches with our customers\u2014sleeves rolled up and ready to help our community connect with their customers: consumers. Customer-obsession is a shared trait with this company.<\/p>\r\n<p>That\u2019s what makes Iterable unique. That\u2019s what makes Iterable extraordinary.<\/p>\r\n<h3>What\u2019s your vision for Iterable?<\/h3>\r\n<p>Having recently announced our surpassing the <a href=\"https:\/\/iterable.com\/blog\/a-memorable-milestone-celebrating-100m-arr\/\" target=\"_blank\" rel=\"noopener\">$100M Annual Recurring Revenue Milestone<\/a>, and on the heels of a <a href=\"https:\/\/iterable.com\/blog\/our-next-chapter-series-e-funding-announcement\/\" target=\"_blank\" rel=\"noopener\">Series E funding<\/a> celebration, our success is a proof-point of our continued disruption of the marketing technology industry. But what\u2019s behind the revenue milestones is what matters most.<\/p>\r\n<p>In the last six months alone, Iterable has been recognized as the <a href=\"https:\/\/iterable.com\/blog\/iterable-named-best-saas-company-to-work-for\/\" target=\"_blank\" rel=\"noopener\">Best SaaS Company to Work<\/a> For and <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a> was named <a href=\"https:\/\/iterable.com\/blog\/brand-affinity-product-of-the-year-sales-and-marketing-technology-awards\/\" target=\"_blank\" rel=\"noopener\">Product of the Year<\/a> by the Sammys. We\u2019ve been ranked as a <a href=\"https:\/\/wearegirlsclub.com\/top-25-companies-where-women-want-to-work\/\" target=\"_blank\" rel=\"noopener\">Top Company Where Women Want to Work<\/a>, and recognized as the <a href=\"https:\/\/iterable.com\/blog\/iterable-wins-app-engagement-platform-award-from-app-growth-awards\/\" target=\"_blank\" rel=\"noopener\">Best App Engagement Platform<\/a>. Why bring up these awards and accolades? Because Iterable isn\u2019t just leading the marketing technology industry, we\u2019re leading the marketing industry and dominating the tech industry.<\/p>\r\n<p>Our product and performance is excelling because we build an unparalleled culture of work\u2014one that invests in inclusivity, celebrates diversity, and champions our workforce. Iterable is successful because our people are our priority. Profit and innovation? Byproducts of a thriving workforce.<\/p>\r\n<p>Iterable wins in our space because we are innovative. We try new things. We fail fast. And, more than anything, we help our customers grow. As CMO, I have a chance to lead a team that is dedicated to creative problem-solving and customer success. I have the opportunity to serve and work with marketers, to help them navigate this new era of customer engagement catalyzed by the pandemic. We\u2019ll work together to build deep customer connections that will sustain growth for their organizations in the short and long term.<\/p>\r\n<h3>How will you help Iterable get there?<\/h3>\r\n<p>When done correctly, marketing can be an accelerator for business growth, fueling holistic collaboration, creativity, and connection between teams, partners, customers, and competitors. My job\u2014Chief Marketing Officer\u2014is to fuel this acceleration by guiding our growth.<\/p>\r\n<p>My first task? To break down all silos. They can\u2019t exist. Not in your data. Not in your thinking. Not in your business knowledge. Not in your organization. Not in your marketing.<\/p>\r\n<p>One of the most important skills to develop as a marketer is your ability to provide connected experiences. With COVID complicating things, it\u2019s more crucial now than ever before. A connected experience for customers is a seamless experience. A great experience. And great experiences drive loyalty, retention, and revenue.<\/p>\r\n<p>Much like the marketing channels need to be connected, so does your organization. You should actively be building relationships and rapport with actors in different departments\u2014Operations, Strategic Services, Sales, and Finance. Understand what they do, and how it relates to your role. You can leverage this knowledge and familiarity to create connected experiences for all types of consumers, and more clearly define how your role contributes to the business as a whole.<\/p>\r\n<p>Brand perception is everything in this economy. And it's the CMO\u2019s job\u2014my job\u2014to ensure that the perception is positive and unwavering.<\/p>\r\n<h3>New Year, New CMO<\/h3>\r\n<p>From customer expectations and brand-customer interactions, to the way we work and employee priorities\u2014a lot has changed in the last year. Some of these changes will accelerate in 2022, presenting a challenge for brands and businesses to ramp up their investments to meet growing consumer expectations.The brands that succeed in this environment will be the ones that invest in the intangible\u2014partnership.<\/p>\r\n<p>We\u2019re excited to add a CMO like Adri to our growing team. Adri will play a pivotal role in establishing a sense of unity and collaboration for the entire Iterable ecosystem. Her partnership will help power the growth of our customers, ensuring a successful new year and beyond.<\/p>\r\n<p><em>Join Adri at <a href=\"https:\/\/iterable.com\/activate\/virtual\/\" target=\"_blank\" rel=\"noopener\">Activate Virtual<\/a> on Wednesday, April 6, where you\u2019ll hear from industry leaders and expert marketers to see how your marketing moments can build a lasting impact!<\/em><\/p>","post_title":"Introducing Adri Gil Miner, Iterable's Chief Marketing Officer","post_excerpt":"Introducing a new member of the Iterable team: Adriana Gil Miner, Chief Marketing Officer (CMO). Read on to learn more.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"introducing-adri-gil-miner-iterables-chief-marketing-officer","to_ping":"","pinged":"","post_modified":"2022-01-19 05:37:50","post_modified_gmt":"2022-01-19 13:37:50","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96891","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 19, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/CMO-Announcement-Rev_Blog-Hdr-2.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable CMO\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/CMO-Announcement-Rev_Blog-Hdr-2.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/CMO-Announcement-Rev_Blog-Hdr-2-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/CMO-Announcement-Rev_Blog-Hdr-2-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/introducing-adri-gil-miner-iterables-chief-marketing-officer\/"},{"ID":97078,"post_author":"79","post_date":"2022-01-18 14:12:12","post_date_gmt":"2022-01-18 22:12:12","post_content":"<p>You know <a href=\"https:\/\/www.mentalfloss.com\/article\/71855\/why-does-word-sometimes-lose-all-meaning\">semantic satiation<\/a>\u2014the phenomenon that occurs when you say a word too much and it starts to sound weird and loses all meaning? That\u2019s where we\u2019re at with the term \u201cKPIs.\u201d KPIs\u2014short for key performance indicators\u2014has become an umbrella term that can overshadow its individual pieces. When really, the sum is only as great as its parts.<\/p>\r\n<p>When dissected, KPIs are a collection of metrics that help determine what success looks like for your business segment\u2014they indicate how your team is performing. As new technologies, trends, and business goals take shape, KPIs will evolve. As a result of <a href=\"https:\/\/iterable.com\/blog\/what-apples-ios-15-privacy-updates-mean-for-marketers\/\" target=\"_blank\" rel=\"noopener\">Apple\u2019s iOS 15 updates<\/a> and Mail Privacy Protection (MPP), for example, email <a href=\"https:\/\/iterable.com\/blog\/rethinking-email-open-rates-and-clickthrough-rates\/\" target=\"_blank\" rel=\"noopener\">clickthrough rates are starting to outweigh open rates<\/a>\u2014a once-revered KPI.<\/p>\r\n<p>To help clarify and solidify the definition of key performance indicators, this article will explore which marketing KPIs to focus on 2022. But first, let\u2019s make sure we know the difference between overall and channel-specific KPIs.<\/p>\r\n<h3>Overall vs. Channel-Specific KPIs<\/h3>\r\n<p>Measuring performance can mean something different when looking at the overall performance of your marketing initiatives versus how well an individual channel is performing. Total number of sales, for example, is an overall KPI. But, how you improved the total number of sales can be attributed to channel performance. Channel KPIs, for example, could be the total number of social media followers or app downloads.<\/p>\r\n<p>Both types of marketing KPIs are important to keep track of\u2014they complement each other. Now that we know the difference, let\u2019s look at some examples of each.<\/p>\r\n<h3>Overall Marketing KPIs<\/h3>\r\n<h4>1. Customer Acquisition Cost (CAC)<\/h4>\r\n<p>Customer Acquisition Cost, also known as CAC, is the amount of money it costs to acquire a new customer by converting leads. The key to calculating your CAC is to select a timeframe. Then, take <a href=\"https:\/\/compose.ly\/strategy\/marketing-kpis\/\" target=\"_blank\" rel=\"noopener\">the sum of your marketing and sales costs<\/a>, and divide that sum by how many customers were acquired in the determined timeframe. So, if your timeframe is six months, and you spent $10,000 on marketing and sales and acquired 1,000 customers within those six months, your CAC is $10\/customer.<\/p>\r\n<p>Why is CAC important? It tells your marketing team if they\u2019ve been efficiently spending their time. If your CAC is well above your <a href=\"https:\/\/www.demandjump.com\/blog\/customer-acquisition-cost-by-industry\" target=\"_blank\" rel=\"noopener\">industry average<\/a>, for example, your team may want to examine where the dollars are being spent and if there\u2019s a way to reduce the cost or shift where the money is spent to lower the CAC.<\/p>\r\n<h4>2. Customer Lifetime Value (LTV)<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/\" target=\"_blank\" rel=\"noopener\">Customer Lifetime Value (LTV)<\/a> is the total amount of money a single customer is expected to spend during their entire relationship with your brand. If you look at the average amount a customer spends per purchase, multiply that by an assumed number of visits in a set time frame, you can <a href=\"https:\/\/compose.ly\/strategy\/marketing-kpis\/\" target=\"_blank\" rel=\"noopener\">establish an estimated LTV<\/a>. Say your customer usually spends an average of $65 per purchase. Based on historical data, it looks like they make a purchase three times a year. So, they spend $195 per year. You predict they\u2019ll continue to purchase for another five years. Therefore, this customer\u2019s LTV is $975.<\/p>\r\n<p>Going hand-in-hand with CAC, this marketing KPI is important for understanding 1) how long it takes to recover any initial acquisition costs for this customer and 2) the value of retaining this customer. Say it cost $1000 to acquire the customer in the above example\u2014that\u2019s $25 more than their LTV. In this case, you may try to find ways to increase their average order value to ensure their LTV is higher than their CAC.<\/p>\r\n<h3>Channel-Specific Marketing KPIs<\/h3>\r\n<h4>1. Email Deliverability<\/h4>\r\n<p>Email deliverability is everything. Email marketing has an impressively high ROI\u2014<a href=\"https:\/\/blogs.constantcontact.com\/email-marketing-statistics\/#:~:text=Email%20marketing%20has%20a%20return,of%20marketing%20%E2%80%94%20digital%20or%20otherwise.\" target=\"_blank\" rel=\"noopener\">$36 for every $1 spent<\/a>\u2014but if your emails aren\u2019t getting delivered, you\u2019re not going to see that return. When developing an email marketing strategy, you\u2019re relying on an <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-an-email-service-provider-esp\/\" target=\"_blank\" rel=\"noopener\">email service provider (ESP)<\/a> to send your marketing emails to a specific list of leads or customers.<\/p>\r\n<p>Deliverability is measured by the percentage of emails that successfully land in a customer\u2019s inbox versus landing in spam or bouncing altogether. There are various <a href=\"https:\/\/folderly.com\/blog\/spam-fix\/spam-tester-monitoring-and-tracking-how-to-measure-your-email-deliverability\" target=\"_blank\" rel=\"noopener\">factors<\/a> that can keep these emails from reaching their intended audiences. <a href=\"https:\/\/iterable.com\/resources\/articles\/cross-channel-marketing\/email-marketing\/what-is-ip-warming\/\" target=\"_blank\" rel=\"noopener\">IP warming<\/a>, for example, can highly impact email deliverability. Immediately sending a large amount of emails from a new account may stand out as a red flag for Internet Service Providers (ISPs). As a result, they may label your emails as spam and block your account from sending more marketing messages.<\/p>\r\n<h4>2. App User Growth<\/h4>\r\n<p>Mobile channels, apps specifically, are rapidly gaining traction. As of 2021 there were <a href=\"https:\/\/www.statista.com\/statistics\/268251\/number-of-apps-in-the-itunes-app-store-since-2008\/\" target=\"_blank\" rel=\"noopener\">more than 4 million apps<\/a> available in the Apple App Store. For brands, app user growth is important for understanding if your app is fulfilling customers\u2019 needs. App downloads are a foundation for mobile app success, but app usage\u2014a.k.a. longevity\u2014is key.<\/p>\r\n<p>To <a href=\"https:\/\/uxcam.com\/blog\/top-50-mobile-app-kpis\/\" target=\"_blank\" rel=\"noopener\">measure app user growth<\/a>, first decide on a timeframe. For this example, let\u2019s say 2021 versus 2020. Look at the current number of users at the end of 2021 and subtract the number of users at the end of 2020. Then divide this number by the users at the end of 2020 and multiply by 100 to get the percentage of growth year-over-year. Apps can be downloaded and deleted, but understanding who downloads, keeps, and uses your app will help <a href=\"https:\/\/www.youtube.com\/watch?v=P9dw1xAtVW4\" target=\"_blank\" rel=\"noopener\">determine what works and what doesn\u2019t<\/a>.<\/p>\r\n<h3>Marketing KPIs Measure <em>Your<\/em> Success<\/h3>\r\n<p>Marketing KPIs are not a one-size-fits-all solution. If you\u2019re a mobile-only brand, maybe you only focus on mobile KPIs. If you\u2019re a non-profit, maybe CAC and LTV don\u2019t necessarily work for measuring your marketing success, but instead, you focus on channel-specific KPIs.<\/p>\r\n<p>These KPIs are suggestions. It\u2019s always important to reflect on what success looks like specifically for your brand. These performance indicators may not be applicable for your marketing team or business as a whole, so feel free to mix and match until you reach the right definition of success for your brand.<\/p>\r\n<p><em>To learn how Iterable can help you achieve your marketing goals in 2022, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"Marketing KPIs to Focus on in 2022","post_excerpt":"To help clarify and solidify the definition of key performance indicators, this article will explore which marketing KPIs to focus on 2022.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"marketing-kpis-to-focus-on-in-2022","to_ping":"","pinged":"","post_modified":"2022-01-18 14:12:12","post_modified_gmt":"2022-01-18 22:12:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=97078","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 18, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011822_Marketing-KPIs_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"2022 Marketing KPIs\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011822_Marketing-KPIs_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011822_Marketing-KPIs_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011822_Marketing-KPIs_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/marketing-kpis-to-focus-on-in-2022\/"},{"ID":96988,"post_author":"79","post_date":"2022-01-12 11:48:24","post_date_gmt":"2022-01-12 19:48:24","post_content":"<p>Thank you for choosing the Iterable blog. Please scroll to receive the requested information.<\/p>\r\n<p>K, that\u2019s super boring, right? Unfortunately, language like that is common in transactional messaging.<\/p>\r\n<p>Transactional messaging refers to the triggered communication a brand sends after the customer has made a transaction. This transaction could be a purchase, a newsletter signup, a product return, etc. Any transaction between a customer and your brand is likely followed by some form of transactional messaging.<\/p>\r\n<p>Because transactional messages usually deal with sensitive information (think: order number, tracking number, shipping address, etc.), they tend to take on a more serious tone, especially when compared to promotional messages.<\/p>\r\n<p>A more serious tone isn\u2019t always a bad approach when it comes to transactional messages because of the sensitive information but it\u2019s not a requirement. So, unless your brand tone is more formal, why stray from your brand identity? There are other ways to implement transactional messaging without sacrificing the brand tone and voice you\u2019ve worked so hard to establish.<\/p>\r\n<p>Below are some ways to implement a fun tone without detracting from the customer experience.<\/p>\r\n<h3>1. But First, The Important Stuff<\/h3>\r\n<p>A must-have in transactional messages is putting the important information front and center. But, when delivering what the customer is looking for in a very direct way, you create space to play around with the tone more. In an order update, customers don\u2019t want to dig for the important information. But, pair the need to comb through an email with a playful tone and it\u2019s going to come off as if your brand doesn\u2019t value the customers\u2019 time.<\/p>\r\n\r\n[caption id=\"attachment_97004\" align=\"alignnone\" width=\"1126\"]<img class=\"size-full wp-image-97004\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Ritual-Transactional.png\" alt=\"Ritual Transactional Message\" width=\"1126\" height=\"2001\" \/> <em>The process date and delivery date are above the fold, immediately giving the customer the info they\u2019re looking for. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/youve-successfully-changed-your-delivery-date\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/ritual.com\/\" target=\"_blank\" rel=\"noopener\">Ritual<\/a>, an online vitamin and supplement brand, sent this order update showing an expected delivery date. There\u2019s a quick header that uses the brand's direct, but fun tone, and then, very clearly, shows the date the order was processed and the date the order will be delivered. The email also features a CTA that allows the customer to change the delivery date. Something they may not have seen had this info been hidden at the bottom.<\/p>\r\n<h3>2. Customize Dynamic Content Fields<\/h3>\r\n<p>Plain text HTML emails should not be prioritized over stylized emails. End of story. Transactional emails tend to be the ones that are stripped of their CSS and design in exchange for a look that aligns with a somber tone.<\/p>\r\n<p>Transactional emails often have <a href=\"https:\/\/iterable.com\/blog\/using-dynamic-content-to-personalize-promotional-emails\/\" target=\"_blank\" rel=\"noopener\">dynamic content<\/a> fields that pull info from a recent customer action\u2014say, for example, a purchase. With the customer\u2019s information, the transactional message could also include data on the item itself and the dynamic content field can pull in the purchased product image and recommended products that complement that product.<\/p>\r\n\r\n[caption id=\"attachment_97010\" align=\"alignnone\" width=\"1278\"]<img class=\"size-full wp-image-97010\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Postmates-Transactional.png\" alt=\"Postmates Dynamic Content\" width=\"1278\" height=\"2274\" \/> <em>When stylizing dynamic content fields, the email feels cohesive, so it\u2019s hard to pinpoint which sections are dynamic. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/thank-you-for-ordering-from-cream-june-15-2018\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmail<\/a>.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/postmates.com\/\" target=\"_blank\" rel=\"noopener\">Postmates<\/a>, a food delivery app, included stylized dynamic content in this order confirmation email. First, the image at the top is specific to the restaurant from which the customer ordered. Then, the customer\u2019s name, total price, credit card number, and addresses are all stylized using Postmates\u2019 brand guidelines. It\u2019s not obvious the fields are dynamic and the email isn\u2019t stripped of any branding to compensate for including the customer\u2019s information.<\/p>\r\n<h3>3. Use All of Your Marketing Channels<\/h3>\r\n<p>No one said transactional messages have to be delivered via email. With <a href=\"https:\/\/iterable.com\/solutions\/multi-channel-marketing\/\" target=\"_blank\" rel=\"noopener\">cross-channel marketing<\/a> becoming a staple for a modern customer experience, brands should think about which channels make the most sense for their transactional messages.<\/p>\r\n<p>Cross-channel marketing is about meeting the customer where they are. So, if a customer purchases something through your app, a <a href=\"https:\/\/iterable.com\/form\/demo\/transactional-push-notifications\/\" target=\"_blank\" rel=\"noopener\">transactional push notification<\/a> may make the most sense. You know they\u2019re on their phone already, so, if they have notifications enabled, they\u2019ll get an immediate order confirmation. A good alternative to push notifications while still staying on the phone is using the <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-in-app-and-mobile-inbox-messaging-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">mobile inbox<\/a>, which keeps an evergreen message accessible in your app itself.<\/p>\r\n<p>We\u2019re not saying you can\u2019t also send a transactional email (in fact, you should, since push notifications can be removed permanently), but the push notification meets the customer where they already are.<\/p>\r\n\r\n[caption id=\"attachment_96998\" align=\"alignnone\" width=\"1124\"]<img class=\"size-full wp-image-96998\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Image-from-iOS-2.jpg\" alt=\"Transactional Push Notification\" width=\"1124\" height=\"308\" \/> <em>SHEIN uses transactional push notifications for orders completed within their mobile app.<\/em>[\/caption]\r\n\r\n<p>Online clothing retailer, <a href=\"https:\/\/us.shein.com\/\" target=\"_blank\" rel=\"noopener\">SHEIN<\/a>, sent the above transactional push notification after a purchase was made within their app. Once clicked, the notification opens a deep link to the most recent order details\u2014including order number, estimated delivery date, total cost, shipping address, and a list of the ordered products. The instantaneous notification provides an extra layer of reassurance and builds trust with the customer.<\/p>\r\n<h3>4. Create an Open Line of Communication<\/h3>\r\n<p>The sensitive nature of transactional messages goes hand-in-hand with customer service. As soon as a transactional message is received, you should suspect the customer to have some questions. Think about it, maybe a customer orders something with an expected delivery date in mind. After receiving the order confirmation with the expected delivery date, which is past the date they need the item by, they will want to reach out to customer service.<\/p>\r\n\r\n[caption id=\"attachment_97016\" align=\"alignnone\" width=\"1264\"]<img class=\"size-full wp-image-97016\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Peak-Design-Transactional.png\" alt=\"Peak Design Customer Support\" width=\"1264\" height=\"1992\" \/> <em>Allowing customers to reply to transactional messages reassures users that there is a person on the other end reading their inquiries. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/peak-design-return-confirmation\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.peakdesign.com\/\" target=\"_blank\" rel=\"noopener\">Peak Design<\/a>, a camera accessory brand, made reaching out to support intuitive and easy. At the bottom of their return confirmation email, they included a line reading \u201cIf you have any questions, reply to this email or contact us at info@peakdesign.com.\u201d Instead of a dead-end, \u201cdo not reply to this email\u201d transactional message, Peak Design realized this customer may have some questions and, since this is a transactional email they should be able to just click \u201creply\u201d to reach out. Simple.<\/p>\r\n<h3>Go Beyond Just a Transactional Message<\/h3>\r\n<p>Today\u2019s customer experience is about more than just an amorphous, one-way message from a brand to a customer\u2014it\u2019s about building a relationship. Transactional messages shouldn\u2019t be swept under the rug and ignored, they should be part of a cohesive, cross-channel marketing strategy. In fact, transactional messages are crucial for <a href=\"https:\/\/www.nngroup.com\/articles\/transactional-and-confirmation-email\/\" target=\"_blank\" rel=\"noopener\">establishing trust<\/a> with your audience.<\/p>\r\n<p>So, to earn and maintain customer trust, the next time you\u2019re developing your triggered transactional messages, be sure they put the important information upfront, follow your brand guidelines, span other marketing channels, and open a line of communication.<\/p>\r\n<p><em>To see how Iterable can help you build eye catching, automated transactional messages, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"4 Ways to Make Transactional Messaging Less Boring","post_excerpt":"Transactional messaging refers to the triggered communication a brand sends after the customer has made a transaction.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-ways-to-make-transactional-messaging-less-boring","to_ping":"","pinged":"","post_modified":"2022-01-12 11:48:24","post_modified_gmt":"2022-01-12 19:48:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96988","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 12, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011222_Make-Transactional-Messaging-Less-Boring_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Transactional Messaging\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011222_Make-Transactional-Messaging-Less-Boring_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011222_Make-Transactional-Messaging-Less-Boring_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011222_Make-Transactional-Messaging-Less-Boring_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/4-ways-to-make-transactional-messaging-less-boring\/"},{"ID":96928,"post_author":"79","post_date":"2022-01-11 13:47:03","post_date_gmt":"2022-01-11 21:47:03","post_content":"<p>Think back to web pages from the \u201890s and even early 2000s\u2014woof. From flashing gifs to thick outlines and color combinations that gave you a headache, graphic design of yesteryear is best left in the past. Graphic design and email design trends, however, continue to evolve. One of the most notable transformations, which happened about ten years ago, is the <a href=\"https:\/\/www.nngroup.com\/articles\/flat-design\/\" target=\"_blank\" rel=\"noopener\">switch from skeuomorphic to flat design<\/a>.<\/p>\r\n\r\n[caption id=\"attachment_96978\" align=\"alignnone\" width=\"1240\"]<img class=\"wp-image-96978 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2022-01-11-at-1.51.50-PM.png\" alt=\"Email Design Trends Skeuomorphic vs. Flat\" width=\"1240\" height=\"930\" \/> <em>Reducing shadows, highlights, and textures transformed Apple\u2019s interface from skeuomorphic to flat. Source: <a href=\"https:\/\/glasscanopy.com\/flat-design-vs-skeuomorphism-pros-cons\/\" target=\"_blank\" rel=\"noopener\">glassCanopy<\/a>.<\/em>[\/caption]\r\n\r\n<p>While skeuomorphic design embraces three-dimensional shapes to mimic real-life objects, <a href=\"https:\/\/www.interaction-design.org\/literature\/topics\/flat-design\" target=\"_blank\" rel=\"noopener\">flat design is characterized by its simplistic two-dimensional design<\/a>\u2014perfect for responsive websites.<\/p>\r\n<p>Flat design has translated to all marketing channels, including email. And, while flat design remains the overarching norm for email marketing, we wanted to explore some newer email design trends that have started to surface within flat design. Last year, we covered <a href=\"https:\/\/iterable.com\/blog\/8-email-design-trends-2021\/\" target=\"_blank\" rel=\"noopener\">design trends that gained popularity in 2021<\/a>. As we look at what 2022 has in store, keep in mind that these aren\u2019t necessarily new trends, but trends we may have seen creep up in the past few years that we think will take off in the coming years.<\/p>\r\n<h3>1. Thinking Outside the [Header] Box<\/h3>\r\n<p>Static rectangles are so 2021. Back in the day, marketing emails were often stuck in rigid templates. A big header block at the top, content block that follows, and a footer block at the bottom. Now, however, email templates are becoming more fluid and flexible, giving designers the ability to extend beyond rigid right angles and explore more eye-catching shapes and layers. Rather than a straight edge, for example, an ovular or more organic shape can create an arrow-like effect, pointing to the content below.<\/p>\r\n<blockquote>\r\n<p><em>\"When using an email template to build from, you may feel limited in what you can design. You may think you're locked into a rectangle header, but with the use of transparent backgrounds, you can create new shapes to accent your marketing message\" <\/em><\/p>\r\n<p><em>- Nick Jarrett, Iterable Senior Brand Designer<\/em><\/p>\r\n<\/blockquote>\r\n\r\n[caption id=\"attachment_96935\" align=\"alignnone\" width=\"1183\"]<img class=\"size-full wp-image-96935\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Piecework.png\" alt=\"Piecework email design trends\" width=\"1183\" height=\"2967\" \/> <em>The header in Piecework\u2019s email guides the eye to the rest of the content. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/piecework-kids-an-origin-story\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>This example, from <a href=\"https:\/\/pieceworkpuzzles.com\/\" target=\"_blank\" rel=\"noopener\">Piecework<\/a>, a Puzzle company, shows a rounded header that guides the users\u2019 eyes down the email. These days, everyone can do a rectangular template. But why be one of the many? Break out of the traditional template constraints and make the template work for your design\u2014not the other way around.<\/p>\r\n<h3>2. Combining Photography and Illustration<\/h3>\r\n<p>Promotional emails and photography aren\u2019t strangers. In 2022, however, expect to see more photography paired with illustrations to elevate the imagery. Illustrations can be used to help explain a complicated product, or add brand voice, tone, and personality to an otherwise generic image. \u201cBeing visually concise, <a href=\"https:\/\/medium.muz.li\/how-to-use-illustration-in-design-as-a-marketing-tool-eb543f4ce3c7\" target=\"_blank\" rel=\"noopener\">illustrations provide immediate recognition<\/a>, make complex things easier to understand, build trust, and are effortlessly memorable.\u201d<\/p>\r\n\r\n[caption id=\"attachment_96941\" align=\"alignnone\" width=\"1258\"]<img class=\"wp-image-96941 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Love-and-Cocoa.png\" alt=\"Love Cocoa Illustrations\" width=\"1258\" height=\"2201\" \/> <em>Love Cocoa used a combination of photography and illustration to expand beyond a stock photo. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/we-re-now-on-amazon-co-uk\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>UK-based <a href=\"https:\/\/lovecocoa.com\/\" target=\"_blank\" rel=\"noopener\">Love Cocoa<\/a>, a chocolate brand, layered illustration over an image to create a level of customization that the image alone couldn't deliver. The eye-catching small, illustrated lines bring the focus to the products, atop the box, and the Amazon logo. Even without the copy, it\u2019s clear the purpose of the email is to announce that Love Cocoa\u2019s products are being sold on Amazon.<\/p>\r\n<h3>3. The Re-Introduction of 3D<\/h3>\r\n<p>3D elements are a large part of skeuomorphic design. But, as of late, we\u2019ve been seeing the re-addition of smaller 3D elements being added to email. We\u2019re not expecting designers to revert back to full skeuomorphic concepts, but certain shapes within flat design are starting to adopt the long lost shadows and highlights of yore. Even in the above Piecework email, for example, the shadows create depth beyond a simple flat design.<\/p>\r\n\r\n[caption id=\"attachment_96947\" align=\"alignnone\" width=\"1264\"]<img class=\"size-full wp-image-96947\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Nike.png\" alt=\"Nike 3D Email Design Trends\" width=\"1264\" height=\"2443\" \/> <em>Nike harkens back to email design trends of the past by adding texture to 3D elements. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/des-cadeaux-quils-vont-adorer\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>In this email from <a href=\"https:\/\/www.nike.com\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, we\u2019re seeing gradients, shadows, highlights, depth, and more. It does, however, still look different from OG skeuomorphic illustration. These elements really feel 3D\u2014they have texture. In the past, 3D design has resulted in every element looking and feeling the same, but this new spin on three-dimensional design creates depth by adding a variety of textures and patterns to some\u2014not all\u2014of the components.<\/p>\r\n<h3>4. Overlapping Elements<\/h3>\r\n<p>Another email design trend we can expect to see more of in 2022 is overlapping email elements. Further blurring the transition between sections like non-rectangular headers, overlapping elements help break up the straight lines and edges and, as a result, can more seamlessly draw the users\u2019 eyes into the next section of the email.<\/p>\r\n\r\n[caption id=\"attachment_96953\" align=\"alignnone\" width=\"1278\"]<img class=\"size-full wp-image-96953\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Otherland.png\" alt=\"Otherland Overlapping Elements\" width=\"1278\" height=\"2536\" \/> <em>Otherland layers text over the top of their header image to draw the readers\u2019 eyes down the email and create depth. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/greetings-from-otherland\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>In this email, <a href=\"https:\/\/www.otherland.com\/\" target=\"_blank\" rel=\"noopener\">Otherland<\/a>, a candle company, ever-so-slightly overlapped the header copy and the header image. Immediately the layering in this email differentiates it from others in the user\u2019s inbox that either have just text, just an image, or an image centered over text as the header. This small overlap nudges readers to look at the image, and continue reading the email as their eyes have been led downward.<\/p>\r\n<h3>5. Bold, In-Your-Face Colors<\/h3>\r\n<p>While neutrals have been front-and-center recently in everything from fashion to interior design, <a href=\"https:\/\/www.thespruce.com\/2022-color-trends-according-to-experts-5209969\" target=\"_blank\" rel=\"noopener\">bold, bright colors are making a comeback<\/a>\u2014especially in your inbox. Don\u2019t believe us? Take a look at the <a href=\"https:\/\/www.pantone.com\/color-of-the-year-2022?gclid=CjwKCAiAz--OBhBIEiwAG1rIOgjAb02cQ6pSloA5jTWNOgO_Aea1Vp9gYfwmBYHc7CMN2lG5uxkgQhoCBKMQAvD_BwE\" target=\"_blank\" rel=\"noopener\">Pantone Color of the Year for 2022<\/a>. Spoiler alert: it\u2019s an insanely bright periwinkle. Seems pretty intuitive\u2014bright colors are attention-grabbing and marketers want to capture the attention of their audience.<\/p>\r\n\r\n[caption id=\"attachment_96959\" align=\"alignnone\" width=\"1335\"]<img class=\"size-full wp-image-96959\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/Baboon-to-the-Moon.png\" alt=\"Baboon to the Moon Bright Colors\" width=\"1335\" height=\"3255\" \/> <em>By using bold, contrasting colors, Baboon to the Moon added a wow-factor to their welcome email. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/welcome-to-the-moon\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>An exceptional example of the email design trend is the welcome email from bag brand, <a href=\"https:\/\/baboontothemoon.com\/\" target=\"_blank\" rel=\"noopener\">Baboon to the Moon<\/a>. Not only are these colors wildly bright, but they\u2019re <a href=\"https:\/\/www.invisionapp.com\/inside-design\/understanding-color-theory-the-color-wheel-and-finding-complementary-colors\/\" target=\"_blank\" rel=\"noopener\">complementary<\/a>. They\u2019re on opposite sides of the color wheel and, as a result, create high contrast. If a new customer is thumbing through their inbox, they\u2019re not going to miss this.<\/p>\r\n<h3>Email Design Trends Shouldn\u2019t Dictate Your Brand<\/h3>\r\n<p>Escaping boundaries, creating depth, combining styles, and using bold colors are going to be common themes popping up as we get farther into the year. But, these email design trends come with a caveat: remember that marketing teams should avoid adopting trends that don\u2019t align with their brand. If Baboon to the Moon normally used neutrals and soft pinks, then sent a welcome email with electric blue and neon orange, it\u2019s going to confuse customers and dilute brand trust. Trends are helpful to guide your marketing strategy and design, but don\u2019t lose your identity in the process.<\/p>\r\n<p>What matters most is the customer experience. So, if changing up your email design to stay on-trend confuses and frustrates your customers, it\u2019s not doing you any good. Think about how adopting these trends can elevate your brand to enhance the customer experience, and if they do, be sure to have fun with it!<\/p>\r\n<p><em>To learn more about how email marketing can impact the customer experience, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a>.<\/em><\/p>","post_title":"Start Fresh With These 2022 Email Design Trends","post_excerpt":"These email design trends have started to creep up in the past few years and we think they'll take off in 2022.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"start-fresh-with-these-2022-email-design-trends","to_ping":"","pinged":"","post_modified":"2022-01-11 13:54:14","post_modified_gmt":"2022-01-11 21:54:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96928","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 11, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011122_2022-Email-Design-Trends_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011122_2022-Email-Design-Trends_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011122_2022-Email-Design-Trends_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/011122_2022-Email-Design-Trends_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/start-fresh-with-these-2022-email-design-trends\/"},{"ID":96868,"post_author":"79","post_date":"2022-01-05 09:56:24","post_date_gmt":"2022-01-05 17:56:24","post_content":"<p>Take a deep breath. Seriously, go for it. We made it\u2014it\u2019s a new year. January is a time to start fresh, rethink old ways, and look towards the future. So, when planning your marketing strategy for 2022, make an effort to stop doing things the same way \u201cbecause that\u2019s the way it\u2019s always been done.\u201d Get ready to shift the focus of your marketing strategies\u2014especially in 2022.<\/p>\r\n<p>We say \u201cshift the focus\u201d because these strategies may not be new, but they should take priority in 2022\u2014the year of customer engagement\u2014and beyond. Think about how brands capture, and maintain, a customer\u2019s attention. As <a href=\"https:\/\/www.entrepreneur.com\/article\/394483\" target=\"_blank\" rel=\"noopener\">Entrepreneur.com<\/a> says, \u201cMarketing in 2022 is going to require business owners who are willing to take risks, invest in their branding, <strong>listen more intently than ever before when engaging with customers online<\/strong> or face failure as competition continues to grow at unprecedented rates.\u201d<\/p>\r\n<p>To help start this year off on the right foot, we\u2019re offering up some ways you can keep customers engaged with refocused marketing strategies.<\/p>\r\n<h3>1. Walk in the Customers\u2019 Shoes<\/h3>\r\n<p>Rather than looking internally and thinking about how your product or service is perceived, think externally about what the customer is seeing and if what you\u2019re offering meets their needs. In other words, shift your perspective to that of the customer.<\/p>\r\n<p>Understanding why a customer is interested in your brand can help you refocus your marketing efforts to align with audience expectations, versus what you, as marketers, think your brand should look like. \u201cThe future of marketing is about <a href=\"https:\/\/www.entrepreneur.com\/article\/394483\" target=\"_blank\" rel=\"noopener\">focusing on customer needs<\/a>, not selling.\u201d<\/p>\r\n<p>For example, if there are multiple product options for a customer but they\u2019re looking for the lowest price point, offer them a coupon in promotional content. While you may be proud of all of your product features, sharing content that showcases your capabilities to a value-seeking audience may not resonate. Think about your messaging from the customers\u2019 points of view.<\/p>\r\n<h3>2. Don\u2019t Be Afraid to Go Deep<\/h3>\r\n<p>The past couple of years have elicited new emotions and experiences in virtually everyone on the planet. Now isn\u2019t the time for brands to shy away from those feelings. At the end of the day, we\u2019re not just brands and customers, we\u2019re people.<\/p>\r\n<p>According to Brand Keys,\u201c[In 2022] consumer foundations for brand engagement, product and service purchase, and brand loyalty will be <a href=\"https:\/\/www.destinationcrm.com\/Articles\/CRM-News\/CRM-Featured-Articles\/Brand-Keys-Identifies-4-Trends-for-Marketing-in-2022-150611.aspx\" target=\"_blank\" rel=\"noopener\">80 percent emotional and 20 percent rational<\/a>.\u201d So, in addition to planning marketing strategies around what your product can provide, consider how your product or service makes your audience feel. What is an emotion they may be experiencing before using your product? What is an emotion they should feel after adopting your product? When looking at <a href=\"https:\/\/iterable.com\/blog\/lifecycle-mapping-customer-journey\/\" target=\"_blank\" rel=\"noopener\">customers\u2019 buying journeys<\/a>, think about their emotional journey too.<\/p>\r\n<h3>3. Explore Other Channels<\/h3>\r\n<p>Cross-channel marketing nestles neatly under the umbrella of personalization\u2014which ties to empathy. As an extension of walking in the customers\u2019 shoes, taking advantage of additional marketing channels gives brands the chance to interact with customers how they prefer to be engaged with.<\/p>\r\n<p>Not only should your brand explore other channels, but you should consider the mix of channels that best appeals to each individual customer. (Hence, personalization.) If Linda from Florida always looks at <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">SMS messages<\/a> and opens emails, those channels probably work best for her. But Tom from London only responds to <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a>, since he has your mobile app downloaded, so texts and emails will go unnoticed. Understanding your customers\u2019 channel preferences improves the overall customer experience and increases the likelihood of establishing customer loyalty. You\u2019re paying attention to their needs and it shows.<\/p>\r\n<h3>4. Analyze Everything<\/h3>\r\n<p>Ok, maybe not everything, but looking at data is crucial for pivoting your plan when need be. Remember, whatever marketing strategy you implement isn\u2019t written in stone. You can, and should, change directions if you see something isn\u2019t working. That\u2019s the beauty of <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-A-B-experiments-overview-\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a>. But, without the data to support whether or not your test is successful, there\u2019s no point to running the test in the first place.<\/p>\r\n<p>In addition to determining test results, data helps ensure your team is running efficiently, which can impact the bottom line. \u201cCompanies are spending less money, so <a href=\"https:\/\/www.entrepreneur.com\/article\/394483\" target=\"_blank\" rel=\"noopener\">showing return on investment (ROI) will become increasingly important<\/a> when it comes to justifying budgets and purchases.\u201d Before you implement a new marketing tactic, be sure you have a way to define and measure its success.<\/p>\r\n<p>Remember, this list shouldn\u2019t be viewed as an \u00e1 la carte offering. These four tips aren\u2019t mutually exclusive and can be layered on top of one another to deliver an optimized customer experience. But, on the flipside, don\u2019t feel like you need to execute all of these at the same time. Choose a starting point and go from there.<\/p>\r\n<h3>Refocusing 2022 Marketing Strategies<\/h3>\r\n<p>This year is all about empathy. By taking the customers\u2019 perspectives, connecting with your audience on an emotional level, using all available marketing channels, and supporting your strategy with data, your marketing team will have a solid foundation for creating a personalized, empathetic customer experience.<\/p>\r\n<p>We\u2019ve all been through hard times the past couple of years. Every. Single. One of us. So keep that in mind when developing your marketing strategies. Let\u2019s be more caring and understanding as we begin this new year and carry that same kindness into your marketing messaging. When all is said and done, we\u2019re humans talking to humans.<\/p>\r\n<p><em>To learn more about how your brand can implement these strategies in 2022, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today.<\/em><\/p>","post_title":"New Year, New Focus for Marketing Strategies","post_excerpt":"Get ready to shift the focus of your marketing strategies, especially in 2022. Think about how brands maintain a customer\u2019s attention.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"new-year-new-focus-for-marketing-strategies","to_ping":"","pinged":"","post_modified":"2022-01-05 09:56:24","post_modified_gmt":"2022-01-05 17:56:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96868","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"January 05, 2022","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/010522_New-Year-New-Focus_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"2022 Marketing Strategies\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/010522_New-Year-New-Focus_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/010522_New-Year-New-Focus_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/010522_New-Year-New-Focus_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/new-year-new-focus-for-marketing-strategies\/"},{"ID":96877,"post_author":"71","post_date":"2022-01-04 15:30:06","post_date_gmt":"2022-01-04 23:30:06","post_content":"<p>In a world where customers hyper-adopt (and hyper-abandon) brands at the drop of a hat, the key to successfully acquiring and retaining customers today is obsessing about experiences along the customer\u2019s path to purchase. <br \/>\r\n<br \/>\r\nWhat\u2019s the catch? <br \/>\r\n<br \/>\r\nWith innumerable areas for digital transformation but limited resources, making the right investments in initiatives that will move the needle (and avoiding those that won\u2019t) can mean the difference between success and failure. <br \/>\r\n<br \/>\r\nIn this session, guest speaker and Forrester VP\/Principal Analyst, Brendan Witcher will reveal what the 2022 imperatives must be for every marketing and digital professional as well as:<\/p>\r\n<ul>\r\n\t<li>What really drives customers to choose the brands they do business with today (and what keeps them loyal)<\/li>\r\n\t<li>Which marketing-related initiatives are leading companies investing in for the coming year and why<\/li>\r\n\t<li>How data, personalisation, and cross-channel capabilities align with expectations of digitally-savvy, channel-agnostic consumers<\/li>\r\n\t<li>Which companies are already doing what all companies must do to successfully compete in today\u2019s markets<\/li>\r\n\t<li>Why a prerequisite in 2022 for becoming customer-obsessed requires changes to culture, organisational barriers, and metrics for success<\/li>\r\n<\/ul>","post_title":"Hot or Not: The 2022 Imperatives For Winning The Loyalties Of Today\u2019s Consumers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hot-or-not-the-2022-imperatives-for-winning-the-loyalties-of-todays-consumers-emea","to_ping":"","pinged":"","post_modified":"2022-01-22 08:58:37","post_modified_gmt":"2022-01-22 16:58:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=96877","menu_order":3,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"January 04, 2022","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/hot-or-not-the-2022-imperatives-for-winning-the-loyalties-of-todays-consumers-emea\/"},{"ID":96833,"post_author":"71","post_date":"2022-01-04 14:54:00","post_date_gmt":"2022-01-04 22:54:00","post_content":"<p>In a world where customers hyper-adopt (and hyper-abandon) brands at the drop of a hat, the key to successfully acquiring and retaining customers today is obsessing about experiences along the customer\u2019s path to purchase. <br \/>\r\n<br \/>\r\nWhat\u2019s the catch? <br \/>\r\n<br \/>\r\nWith innumerable areas for digital transformation but limited resources, making the right investments in initiatives that will move the needle (and avoiding those that won\u2019t) can mean the difference between success and failure. <br \/>\r\n<br \/>\r\nIn this session, guest speaker and Forrester VP\/Principal Analyst, Brendan Witcher will reveal what the 2022 imperatives must be for every marketing and digital professional as well as:<\/p>\r\n<ul>\r\n\t<li>What really drives customers to choose the brands they do business with today (and what keeps them loyal)<\/li>\r\n\t<li>Which marketing-related initiatives are leading companies investing in for the coming year and why<\/li>\r\n\t<li>How data, personalization, and cross-channel capabilities align with expectations of digitally-savvy, channel-agnostic consumers<\/li>\r\n\t<li>Which companies are already doing what all companies must do to successfully compete in today\u2019s markets<\/li>\r\n<\/ul>","post_title":"Hot or Not: The 2022 Imperatives For Winning The Loyalties Of Today\u2019s Consumers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hot-or-not-the-2022-imperatives-for-winning-the-loyalties-of-todays-consumers-na","to_ping":"","pinged":"","post_modified":"2022-01-22 08:58:47","post_modified_gmt":"2022-01-22 16:58:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=96833","menu_order":4,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"January 04, 2022","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2022\/01\/ITE_Forrester-Hot-Not-Webinar_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/hot-or-not-the-2022-imperatives-for-winning-the-loyalties-of-todays-consumers-na\/"},{"ID":96740,"post_author":"79","post_date":"2021-12-22 11:15:13","post_date_gmt":"2021-12-22 19:15:13","post_content":"<p>Somehow, 2021 simultaneously dragged on and whizzed by. But, before we officially bid farewell to this year, we wanted to reflect on some of our team accomplishments here at Iterable. There\u2019s a lot we\u2019re proud of and, for posterity, we want to make sure we document it as we head into 2022.<\/p>\r\n<p>Let\u2019s take a look back at some of our proudest achievements.<\/p>\r\n<h3>Surpassed $100M ARR<\/h3>\r\n<p>There\u2019s no way this wasn\u2019t making the list. With Annual Recurring Revenue (ARR) demonstrating tangible growth, <a href=\"https:\/\/iterable.com\/blog\/a-memorable-milestone-celebrating-100m-arr\/\" target=\"_blank\" rel=\"noopener\">reaching $100M ARR<\/a> is a huge milestone for Iterable, our <a href=\"https:\/\/iterable.com\/customers\/\" target=\"_blank\" rel=\"noopener\">customers<\/a>, <a href=\"https:\/\/iterable.com\/partners\/\" target=\"_blank\" rel=\"noopener\">partners<\/a>, and stakeholders. We couldn\u2019t have achieved this without dedication to our culture, technology, and global impact. Our Iterators are at the heart of the business and being able to show the impact of their hard work, in such a big way, is something to be proud of.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-96790\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/100M-ARR.jpeg\" alt=\"EOY Recap 2021 - 100M ARR\" width=\"2560\" height=\"1710\" \/><\/p>\r\n<blockquote>\r\n<p><em>\u201cThis is a tremendous milestone for Iterable, and an incredible moment for our team, customers, partners, and investors. It\u2019s a true testament to the hard work and dedication of our team, and a key indicator of being at the forefront of a rapidly evolving market.\u201d <\/em><\/p>\r\n<p><em>- <\/em>Andrew Boni, CEO and Co-Founder of Iterable<\/p>\r\n<\/blockquote>\r\n<h3>Activate Live 2021<\/h3>\r\n<p>With the world on lockdown during COVID, we still wanted to bring our community of world-class marketers together. <a href=\"https:\/\/iterable.com\/activate\/recordings-2021\/\" target=\"_blank\" rel=\"noopener\">Activate Live<\/a> brought everyone together\u2014virtually\u2026and on an island! Thousands of conference-goers built their own avatars and explored the virtual space as if it were an in-person conference. Attendees could network, shoot hoops, or even cruise around in a speed boat. All between sessions, of course. But, the pi\u00e8ce de r\u00e9sistance was our content, with speakers from brands like DoorDash, Stitcher, and our keynote speaker, <a href=\"https:\/\/iterable.com\/blog\/bozoma-saint-john-cmo-netflix-activate-live\/\" target=\"_blank\" rel=\"noopener\">Bozoma Saint John, CMO of Netflix<\/a>.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-96796\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Activate-2021.png\" alt=\"EOY Recap 2021 - Activate\" width=\"1326\" height=\"1170\" \/><\/p>\r\n<p><em>Want to join in on the fun? Be sure to <a href=\"https:\/\/iterable.com\/activate-events\/\" target=\"_blank\" rel=\"noopener\">register for Activate 2022<\/a>!<\/em><\/p>\r\n<h3>Stephanie Buscemi Joined Our Board of Directors<\/h3>\r\n<p>In 2021, we also added a new member to our board of directors: <a href=\"https:\/\/iterable.com\/blog\/our-new-board-member-qa-with-stephanie-buscemi\/\" target=\"_blank\" rel=\"noopener\">Stephanie Buscemi<\/a>, former CMO of Salesforce. With 25 years of enterprise software experience under her belt, Stephanie is the perfect fit to join the Iterable board. Not only does she have knowledge of legacy platforms, but she also understands modern martech stacks and what customers need and want to run successful marketing programs. Iterable is on the cutting edge of digital marketing technology, and we\u2019re glad to have Stephanie along for the ride.<\/p>\r\n<blockquote>\r\n<p><em>\u201cIterable is at the forefront of this marketing transformation. They are guiding some of the world\u2019s most advanced marketers in industries, like consumer packaged goods and retail, on how to orchestrate rich customer experiences at scale, striking the right balance between privacy and personalization.\u201d <\/em><\/p>\r\n<p><em>- <\/em>Stephanie Buscemi, Iterable Board Member<\/p>\r\n<\/blockquote>\r\n<h3>Welcomed Our Head of DE&amp;I, Markita Jack<\/h3>\r\n<p>With Trust as one of our <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">four core values<\/a>, to help support our Iterators, we made it our mission this year to bring diversity, equity, and inclusion to the forefront. So, in August of this year, we hired our Head of DE&amp;I, Markita Jack. <a href=\"https:\/\/iterable.com\/blog\/leading-in-the-future-of-dei-qa-with-markita-jack\/\" target=\"_blank\" rel=\"noopener\">We recently sat down with Markita<\/a> to hear her thoughts on why she chose Iterable and what she envisions for Iterable in the future.<\/p>\r\n<blockquote>\r\n<p><em>\u201cMy goal is to continue to empower Iterators to do the best work of their careers, building on the success of DE&amp;I <a href=\"https:\/\/blog.galvanize.com\/galvanize-and-iterable-announce-three-scholarships-for-underrepresented-individuals\/\" target=\"_blank\" rel=\"noopener\">programs<\/a>, <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6792542050723213312\/?UTM_Source=Social&amp;UTM_Medium=Bambu\" target=\"_blank\" rel=\"noopener\">campaigns<\/a>, and <a href=\"https:\/\/iterable.com\/blog\/impact-at-iterable-empowering-progress-through-people\/\" target=\"_blank\" rel=\"noopener\">initiatives<\/a> already launched by the Iterable team.\u201d <\/em><\/p>\r\n<p><em>- <\/em>Markita Jack, Head of DE&amp;I at Iterable<\/p>\r\n<\/blockquote>\r\n<h3>The Iterable Expies<\/h3>\r\n<p>In the past we have had an awards program but this year we completely rebranded and reinvigorated it. Now known as the <a href=\"https:\/\/iterable.com\/customer-awards\/\" target=\"_blank\" rel=\"noopener\">Iterable Expies<\/a>, these awards aim to recognize our customers who have elevated their customers\u2019 experience. The Expies have multiple categories, including \u201cMarketing Dream Team of the Year\u201d and \u201cBest Use of Data,\u201d with the goal of highlighting the best of the best in personalized marketing.<\/p>\r\n<p>Some of the winners included UNiDAYS, Calm, and Zoopla. <a href=\"https:\/\/iterable.com\/blog\/announcing-the-winners-of-the-iterable-expie-awards\/\" target=\"_blank\" rel=\"noopener\">Check out the rest of this year\u2019s winners<\/a> to see what it takes for your team to win next year!<\/p>\r\n<h3>Iterable Wins App Engagement Platform Award<\/h3>\r\n<p>One of our more recent accomplishments was winning an <a href=\"https:\/\/iterable.com\/blog\/iterable-wins-app-engagement-platform-award-from-app-growth-awards\/\" target=\"_blank\" rel=\"noopener\">App Engagement Platform Award from App Growth Awards<\/a>. We wanted to highlight this award because it focuses on mobile marketing. Because Iterable is designed to help our customers create seamless cross-channel experiences, which includes channels outside of email, we were thrilled to be recognized for our mobile marketing capabilities.<\/p>\r\n<blockquote>\r\n<p><em>\u201cConsumers are constantly attached to their phones, and brands want to be constantly attached to consumers, so it should come as no surprise that the app economy has seen such enormous growth.\u201d <\/em><\/p>\r\n<p><em>- <\/em>Hannah Ogden, Senior Strategy Consultant at Iterable<\/p>\r\n<\/blockquote>\r\n<h3>Excited for What the Future Has in Store<\/h3>\r\n<p>Clearly, 2021 has been a busy year for Iterable, but we\u2019re even more excited to see what we can accomplish in 2022 with our team and community of expert marketers.\u00a0<\/p>\r\n<p>Thank you all for joining us this past year. We hope everyone has a happy and healthy New Year. Onwards!<\/p>","post_title":"Recapping 2021 with Team Iterable","post_excerpt":"We're recapping 2021 with some of our team accomplishments here at Iterable. There\u2019s a lot we\u2019re proud of as we head into 2022!","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"recapping-2021-with-team-iterable","to_ping":"","pinged":"","post_modified":"2021-12-22 11:15:13","post_modified_gmt":"2021-12-22 19:15:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96740","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 22, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122221_2021-Recap_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122221_2021-Recap_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122221_2021-Recap_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122221_2021-Recap_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/recapping-2021-with-team-iterable\/"},{"ID":96781,"post_author":"79","post_date":"2021-12-21 11:19:01","post_date_gmt":"2021-12-21 19:19:01","post_content":"<p>In 2021, we learned to survive (and thrive) in the midst of a pandemic. In the last 12 months, we\u2019ve added vaccine cards to our Apple Wallets, taught our grandparents how to FaceTime, and embraced e-commerce. Technology made connection and commerce feasible in isolation.<\/p>\r\n<p>It has been fascinating to see the acceleration of <a href=\"https:\/\/iterable.com\/blog\/introducing-the-digital-transformation-infographic\/\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a> and the proliferation of new digital business models in the last 18 months. For the Iterable team, platforms like Zoom, Slack, Miro, Workboard, and more have enabled our continued collaboration, keeping us close while remote. And for our <a href=\"https:\/\/iterable.com\/customers\/\" target=\"_blank\" rel=\"noopener\">customers<\/a>\u2014the brands and businesses all around you\u2014our platform made the transition from in-person to online not only feasible, but profitable.<\/p>\r\n<p>We've made <a href=\"https:\/\/iterable.com\/blog\/business-benefits-of-iterables-partnership-with-snowflake\/\" target=\"_blank\" rel=\"noopener\">a lot of<\/a> <a href=\"https:\/\/iterable.com\/blog\/iterable-strengthens-relationship-with-shopify-joins-app-store\/\" target=\"_blank\" rel=\"noopener\">progress<\/a> <a href=\"https:\/\/iterable.com\/blog\/iterable-aurora-ux-enhancements-overview-pages-folders\/\" target=\"_blank\" rel=\"noopener\">this year<\/a> in advancing the Iterable platform to meet the needs of our customers. It has been so rewarding to watch our customers grow and to see their customer experiences change the way consumers interact with the brands they love. That's why, throughout the year,\u00a0 we were also so pleased to receive recognition in the form of multiple tech industry awards that spanned from platform-specific wins, to celebrating our executives, to showcasing our highly-valued culture.<\/p>\r\n<h3>Tech Industry Awards and Recognition<\/h3>\r\n<p>With an ever-increasing number of companies entering the martech space, we're proud and <em>extremely <\/em>grateful to be recognized by the below organizations. We've said it before and will say it again, thank you to everyone in the Iterable community for everything you've done this past year. Our customers, <a href=\"https:\/\/iterable.com\/partners\/\" target=\"_blank\" rel=\"noopener\">partners<\/a>, stakeholders, and supporters have had an impact in helping us get to where we are now. Most importantly, every Iterable employee plays a part in making Iterable what it is today. Our culture and platform are representative of how talented our workforce is in moving technology and the future of work forward.\u00a0<\/p>\r\n<p>Our 2021 awards and recognitions confirm our commitment to improving the customer experience for everyone, from back to front.\u00a0<\/p>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/5TgGmMxeR54\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\r\n<h3>Moving Forward, Together<\/h3>\r\n<p>We\u2019re honored to receive industry recognition, and are proud of our team for doing work that is worth celebrating. From product to workplace, these awards showcase what we do, who we are, and where we're going. They are a reminder that doing good and doing good work go hand in hand. Guided by our <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">values<\/a>, and powered by our people, we\u2019re honored to be in a position where we can lead in a more equitable and exciting future in tech. Together.<\/p>\r\n<p><em>Interested in learning more about Iterable\u2019s award-winning team and products? <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo today<\/a>!<\/em><\/p>","post_title":"Iterable\u2019s 2021 Tech Industry Awards and Recognition Roundup","post_excerpt":"Our 2021 tech industry awards and recognitions confirm our commitment to our customers: connect people to the products that bring them joy.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterables-2021-tech-industry-awards-and-recognition-roundup","to_ping":"","pinged":"","post_modified":"2021-12-21 11:19:01","post_modified_gmt":"2021-12-21 19:19:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96781","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 21, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122121_2021-Awards-Round-Up_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"tech industry awards 2021\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122121_2021-Awards-Round-Up_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122121_2021-Awards-Round-Up_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122121_2021-Awards-Round-Up_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterables-2021-tech-industry-awards-and-recognition-roundup\/"},{"ID":96037,"post_author":"79","post_date":"2021-12-17 15:30:34","post_date_gmt":"2021-12-17 23:30:34","post_content":"<p>As one of the <a href=\"https:\/\/blogs.constantcontact.com\/what-is-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">most impactful marketing channels<\/a>, email deserves some time in the spotlight. In the past year, there have been some heavy-hitters in terms of effective email campaigns and we wanted to give credit where credit is due by highlighting some of the best emails from 2021. However, we want to call out that, for us, \u201cbest\u201d doesn\u2019t always mean the flashiest gifs or the funniest copy (although, that doesn\u2019t hurt).<\/p>\r\n<p>We\u2019re thinking about \u201cbest\u201d in terms of the customer experience. The emails we selected aim to improve the recipients\u2019 interactions with the brands who sent them. Whether a welcome campaign or an abandoned cart campaign, the following examples know how to guide customers through their journeys in a personalized way.<\/p>\r\n<p>Let\u2019s see who made the cut.<\/p>\r\n<h3>1. Tuft &amp; Needle<\/h3>\r\n<p>Starting off the best emails from 2021 is this <a href=\"https:\/\/iterable.com\/blog\/abandoned-browse-vs-abandoned-cart-whats-the-difference\/\" target=\"_blank\" rel=\"noopener\">abandoned cart email.<\/a>\u00a0Mattress brand <a href=\"https:\/\/www.tuftandneedle.com\/\" target=\"_blank\" rel=\"noopener\">Tuft &amp; Needle<\/a> thought about their messaging from the customers\u2019 points-of-view. Mattresses tend to have a high price point, making it hard for customers to click \u201cbuy\u201d online. Rather than trying to persuade customers to make a purchase by offering discounts, Tuft &amp; Needle chose to educate the consumer, via an abandoned cart series, with the goal of making them more comfortable with the buying process.<\/p>\r\n\r\n[caption id=\"attachment_96702\" align=\"alignnone\" width=\"632\"]<img class=\"size-full wp-image-96702\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Tuft-_-Needle-Abandoned-Cart-Email-1.png\" alt=\"Best Emails of 2021\" width=\"632\" height=\"1315\" \/> <em>As part one of a three-part campaign, Tuft &amp; Needle avoided salesy messaging in exchange for educational content. Source: <a href=\"https:\/\/sleeknote.com\/blog\/best-email-marketing-examples\" target=\"_blank\" rel=\"noopener\">Sleeknote<\/a>.<\/em>[\/caption]\r\n\r\n<p>Not only is this email incredibly helpful for a customer who is debating whether or not to purchase, but it\u2019s also personalized. The copy has the customer\u2019s name, immediately communicating that Tuft &amp; Needle is paying attention to, and values, each individual user.<\/p>\r\n<h3>2. Le Tote<\/h3>\r\n<p>In another non-salesly abandoned cart email, <a href=\"https:\/\/letote.com\/\" target=\"_blank\" rel=\"noopener\">Le Tote<\/a>, an online women's clothing rental business, highlighted their number one value proposition up front. Le Tote recognized that when deciding to make an online purchase with traditional clothing retailers, shoppers may experience \u201cbuyer\u2019s remorse,\u201d or regret their purchase. But, because customers can rent clothes from Le Tote and return whatever they\u2019re not planning to keep, they don\u2019t have to worry about buyer\u2019s remorse. Renter\u2019s remorse isn\u2019t a thing.<\/p>\r\n\r\n[caption id=\"attachment_96708\" align=\"alignnone\" width=\"800\"]<img class=\"size-full wp-image-96708\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Le-Tote_2021-04-02_0846_friday_Still-thinking-it-over-2.png\" alt=\"Le Tote - Best Emails\" width=\"800\" height=\"1425\" \/> <em>Le Tote features their differentiating quality right off the bat. Nervous about purchasing? Just rent. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/f128601c-252f-6f97-858f-ab8b83d7dff8?list_id=671\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>Then, the following copy and the CTA both draw more attention to the fact that the customer will rent the items in their cart, not purchase.<\/p>\r\n<h3>3. FabFitFun<\/h3>\r\n<p>Moving away from abandoned cart emails, we\u2019re shifting focus to <a href=\"https:\/\/fabfitfun.com\/\" target=\"_blank\" rel=\"noopener\">FabFitFun<\/a>, a subscription box service, and their <a href=\"https:\/\/iterable.com\/blog\/3-popular-welcome-campaign-trends\/\" target=\"_blank\" rel=\"noopener\">welcome email<\/a>. The goal of this email is to get new members to purchase their first box and customize it to ensure they\u2019ll like the products they receive. Right away, the copy makes it clear that this is a welcome email. But then, as an added bonus, FabFitFun offers a coupon plus a free gift\u2014all above the fold.<\/p>\r\n\r\n[caption id=\"attachment_96714\" align=\"alignnone\" width=\"800\"]<img class=\"wp-image-96714 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/FabFitFun_2021-04-06_0230_tuesday_Yay-you-did-it-.png\" alt=\"FabFitFun Welcome\" width=\"800\" height=\"2927\" \/> <em>To welcome new customers, FabFitFun includes a coupon and an explanation of how the service works. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/40f22a81-3b63-0eec-cdaf-4ae5c80ec9a5?list_id=684\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>As customers scroll down the email, they\u2019re guided through the FabFitFun process. When offering a service that\u2019s not a traditional retail exchange\u2014like a subscription box\u2014it\u2019s beneficial to include:<\/p>\r\n<ul>\r\n\t<li>A breakdown of how the business model works. Step-by-step directions with photos can assuage customer concerns when approaching a process they\u2019re not familiar with<\/li>\r\n\t<li>A non-committal CTA. The CTA in this email is \u201ccustomize now.\u201d Instead of leading the customer directly to purchase, it\u2019s guiding the customer to look at the available options.<\/li>\r\n<\/ul>\r\n<p>This welcome email isn\u2019t a push to purchase, but a gentle, yet helpful, nudge.<\/p>\r\n<h3>4. Blue Bottle<\/h3>\r\n<p>With <a href=\"https:\/\/iterable.com\/blog\/supply-chain-woes-dont-wait-communicate\/\" target=\"_blank\" rel=\"noopener\">supply chain<\/a> issues plaguing holiday shopping, <a href=\"https:\/\/bluebottlecoffee.com\/\" target=\"_blank\" rel=\"noopener\">Blue Bottle<\/a>, a coffee roaster and retailer, wanted to get ahead of the panic. With this promotional email, Blue Bottle set clear expectations for customers. With a banner at the top, header copy, and body copy all clarifying the December 15th deadline, Blue Bottle wanted to ensure customers had the opportunity to get what they needed in time for the holidays.<\/p>\r\n\r\n[caption id=\"attachment_96720\" align=\"alignnone\" width=\"800\"]<img class=\"size-full wp-image-96720\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Blue-Bottle-Coffee_2021-12-12_1200_sunday_Only-3-Days-Left-to-Order-for-On-Ti.png\" alt=\"Blue Bottle Best Emails\" width=\"800\" height=\"1613\" \/> <em>Blue Bottle wanted to make sure customers ordered products on time for the holidays. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/b0d03f5d-7547-2d68-17a0-53372516f2db?company_id=59\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>What we particularly like about this email is the lack of fluff. It\u2019s a straightforward message, with pertinent information clearly stated. If a customer wasn\u2019t placing an order because they weren\u2019t sure if it would arrive by the holidays, they\u2019ll place their order now.<\/p>\r\n<h3>5. Bokksu<\/h3>\r\n<p>Last but not least, we have <a href=\"https:\/\/www.bokksu.com\/\" target=\"_blank\" rel=\"noopener\">Bokksu<\/a>. Bokksu, a Japanese snack subscription box company, nailed their <a href=\"https:\/\/iterable.com\/whitepaper\/building-an-effective-winback-campaign\/\" target=\"_blank\" rel=\"noopener\">winback<\/a> email. By incorporating FOMO (fear of missing out), Bokksu set out to show churned customers what they\u2019ve been missing.<\/p>\r\n<p>At the very top, there is a CTA to resubscribe. Bokksu wanted to give customers quick access to rejoining. Then, as customers scroll they can view some specific box themes. Each theme has its own CTA, so customers can examine each one more closely.<\/p>\r\n\r\n[caption id=\"attachment_96726\" align=\"alignnone\" width=\"800\"]<img class=\"wp-image-96726 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Bokksu_2021-02-18_1559_thursday_You-ve-missed-over-30-different-sna.png\" alt=\"Bokksu Winback\" width=\"800\" height=\"2949\" \/> <em>Bokksu included four different CTAs in their winback email. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/dae79fcd-c810-c91a-8432-d23fa4564c7b?list_id=9\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>At the very bottom there is a CTA guiding users to see what the next box would be. We love this email because it combines value added for current customers with multiple ways to get churned customers back to the site. Offering a variety of paths not only increases the chances the customer will visit, but it also gives Bokksu additional customer data, based on which CTA they choose.<\/p>\r\n<h3>The Best Emails from 2021 Focus on the Customer Experience<\/h3>\r\n<p>The best emails from 2021 put the customers first. When designing effective email campaigns, it\u2019s important to think about what a customer may need at each point in their journey. Why are they getting stuck at this stage? Do they need to do more research about a large purchase? Are they not sure if they\u2019ll get an order in time?<\/p>\r\n<p>Thinking about what additional information a customer needs at their individual bottleneck in the customer journey will help make your emails more impactful. Who knows, next year your emails could land on this list.<\/p>\r\n<p><em>To learn more about how to improve your email marketing in 2022 and beyond, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"A Look Back at the Best Emails from 2021","post_excerpt":"There have been some heavy-hitters in terms of effective email campaigns and we wanted highlight some of the best emails from 2021","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"a-look-back-at-the-best-emails-from-2021","to_ping":"","pinged":"","post_modified":"2021-12-17 15:30:34","post_modified_gmt":"2021-12-17 23:30:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96037","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 17, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122021_Best-Emails-of-2021_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Best Emails of 2021\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122021_Best-Emails-of-2021_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122021_Best-Emails-of-2021_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/122021_Best-Emails-of-2021_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/a-look-back-at-the-best-emails-from-2021\/"},{"ID":96032,"post_author":"79","post_date":"2021-12-16 20:26:45","post_date_gmt":"2021-12-17 04:26:45","post_content":"<p>Cross-channel marketing is our bread and butter. It\u2019s kind of our thing. We know that to create a quality customer experience, customers should be able to bounce from channel to channel while continuing to receive seamless, personalized marketing messaging.<\/p>\r\n<p>As the year draws to a close we decided to embrace the nostalgia and take a look back at some of our customer stories that best embody cross-channel marketing. Who really hit the nail on the head and created a one-of-a-kind customer experience?<\/p>\r\n<p>Let\u2019s stroll down memory lane together as we explore our customers\u2019 stories and revisit the successes they saw after implementing a fully cross-channel experience.<\/p>\r\n<h3>1. Jersey Mike\u2019s<\/h3>\r\n<p>Talk about a cross-channel hero. (Get it? They\u2019re a sandwich chain.) We\u2019re spotlighting Jersey Mike\u2019s because they\u2019re not a digitally-native brand. Born in 1956, <a href=\"https:\/\/www.jerseymikes.com\/\" target=\"_blank\" rel=\"noopener\">Jersey Mike\u2019s<\/a> had to completely rethink their marketing strategy to keep up with the constantly evolving landscape. One way they <a href=\"https:\/\/iterable.com\/blog\/brick-and-mortar-gone-modern-jersey-mikes-in-app-cx\/\" target=\"_blank\" rel=\"noopener\">modernized their marketing<\/a> was by updating their mobile app and guiding users there, instead of the mobile site.<\/p>\r\n<p>By collecting cross-channel data with the goal of re-engaging loyalty program members, Jersey Mike\u2019s was able to see which customers hadn\u2019t made an in-app purchase in the past three months and then sent those customers an email reminding them to check out the app. Cross-channel marketing is all about meeting the customer where they are, ultimately to creating an experience that builds customer trust.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/customers\/jersey-mikes\/\" target=\"_blank\" rel=\"noopener\">Learn more about Jersey Mike\u2019s digital transformation.<\/a><\/em><\/p>\r\n<h3>2. Care.com<\/h3>\r\n<p><a href=\"https:\/\/www.care.com\/\" target=\"_blank\" rel=\"noopener\">Care.com<\/a>, an online marketplace for childcare, senior care, special needs care, tutoring, pet care, and housekeeping, had a variety of marketing tools at their disposal, each dedicated to a different channel or different type of marketing message. Not only was it difficult to maintain each individual platform, but getting a complete picture of an individual customer, who may have interacted with multiple channels, was proving to be an unnecessarily heavy lift for the marketing team. So, Care.com set out to <a href=\"https:\/\/iterable.com\/blog\/how-and-why-care-modernized-tech-stack\/\" target=\"_blank\" rel=\"noopener\">update their martech stack<\/a>.<\/p>\r\n<p>By consolidating their martech stack into one platform, and taking advantage of <a href=\"https:\/\/iterable.com\/blog\/5-ways-we-partnered-to-make-martech-stack-moves\/\" target=\"_blank\" rel=\"noopener\">technology partners<\/a>, Care.com was able to create an information loop that broke down the silos that had previously existed between their marketing tools. Now, Care.com can create cross-channel campaigns, like abandoned cart campaigns, and get a full picture of how their customers are interacting with each channel.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/customers\/care-com\/\" target=\"_blank\" rel=\"noopener\">Learn more about Care.com\u2019s cross-channel successes.<\/a><\/em><\/p>\r\n<h3>3. Honeybook<\/h3>\r\n<p><a href=\"https:\/\/www.honeybook.com\/\" target=\"_blank\" rel=\"noopener\">Honeybook<\/a>, a brand dedicated to helping small businesses run efficiently, was looking to create a complete lifecycle strategy for customers. They wanted to be able to connect with their customers at each step of their individual journeys, ensure they were getting the best possible experience, and, ultimately, attract and retain subscribers. To do this, Honeybook needed to understand how each customer used their marketing channels and, because of <a href=\"https:\/\/iterable.com\/blog\/honeybook-solopreneurs-sustained-growth-dream-it-build-it-make-it\/\" target=\"_blank\" rel=\"noopener\">rapid growth<\/a>, they needed to do it quickly.<\/p>\r\n<p>With a 15-day migration to Iterable, Honeybook was able to hit the ground running and introduce segmentation that helped them better understand how, where, and and when customers were interacting with their product. As a result, they were able to create campaigns that align with every stage of the customer lifecycle.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/customers\/honeybook\/\" target=\"_blank\" rel=\"noopener\">Learn more about Honeybook\u2019s migration to Iterable.<\/a><\/em><\/p>\r\n<h3>4. SeatGeek<\/h3>\r\n<p><a href=\"https:\/\/seatgeek.com\/\" target=\"_blank\" rel=\"noopener\">SeatGeek<\/a> found themselves in a unique position. Because they\u2019re a ticket marketplace for a wide variety of events, their customers didn\u2019t really fit into one category. So, they had to figure out how to best market their services to an incredibly diverse audience. While in the past, email and <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> had proven to be the most effective, they were struggling to deliver seamless experiences because their push notification provider and email service provider were on two separate platforms.<\/p>\r\n<p>To build a truly cross-channel experience, SeatGeek consolidated their marketing tools onto one platform, Iterable, and were able to implement triggered messages, automated newsletters with dynamic content, and a welcome workflow. With the architecture in place to support both mobile and email marketing capabilities, Iterable gave SeatGeek the power to <a href=\"https:\/\/iterable.com\/blog\/seatgeek-customer-engagement\/\" target=\"_blank\" rel=\"noopener\">improve their customer experience<\/a>.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/customers\/seatgeek\/\" target=\"_blank\" rel=\"noopener\">Learn more about SeatGeek\u2019s mobile and email consolidation.<\/a><\/em><\/p>\r\n<h3>5. Madison Reed<\/h3>\r\n<p>Cross-channel marketing doesn\u2019t always apply strictly to digital marketing channels. Realizing that responding to exactly what customers need, when they need it, is crucial for maintaining strong relationships, <a href=\"https:\/\/www.madison-reed.com\/\" target=\"_blank\" rel=\"noopener\">Madison Reed<\/a>, a hair care brand, set out to connect their customers\u2019 offline and online experiences, seamlessly.<\/p>\r\n<p>By integrating web, email, SMS, direct mail, and other marketing channels, Madison Reed was able to automatically create campaigns that <a href=\"https:\/\/iterable.com\/blog\/madison-reed-increases-subscription-rate\/\" target=\"_blank\" rel=\"noopener\">kept customers connected<\/a>. Their reactivation workflows, for example, kept track of when customers were predicted to reorder hair care products and, if they didn\u2019t, they would be automatically entered into a reactivation workflow that reminded them to stock up.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/customers\/madison-reed\/\" target=\"_blank\" rel=\"noopener\">Learn more about Madison Reed\u2019s reactivation campaign, among others.<\/a><\/em><\/p>\r\n<h3>Cross-Channel Marketing Champions<\/h3>\r\n<p>These are just a handful of <a href=\"https:\/\/iterable.com\/customers\/\" target=\"_blank\" rel=\"noopener\">customer stories<\/a> we could highlight that demonstrate the importance and value of creating a true cross-channel customer experience. Customers today are expecting brands to know who they are as an individual and, with that, customers expect marketing communications to be tailored to their unique needs. To get a holistic picture of each of your customers, without burning out your marketing team, your data needs to be consolidated and your marketing efforts need to be automated. As we head into 2022, cross-channel marketing is no longer optional.<\/p>\r\n<p><em>To learn more about Iterable\u2019s cross-channel capabilities, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"5 Ways Our Customers Crushed Cross-Channel Marketing","post_excerpt":"Cross-channel marketing is kind of our thing. A quality customer experience allows customers to bounce between channels with ease.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-ways-our-customer-crushed-cross-channel-marketing","to_ping":"","pinged":"","post_modified":"2021-12-16 20:26:45","post_modified_gmt":"2021-12-17 04:26:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96032","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 16, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121721_5-Ways-Customers-Cross-Channel_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Cross-channel marketing champions\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121721_5-Ways-Customers-Cross-Channel_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121721_5-Ways-Customers-Cross-Channel_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121721_5-Ways-Customers-Cross-Channel_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-ways-our-customer-crushed-cross-channel-marketing\/"},{"ID":95959,"post_author":"71","post_date":"2021-12-16 14:29:47","post_date_gmt":"2021-12-16 22:29:47","post_content":"<p>Over the last year, we have seen an incremental surge in new apps entering the market. The question is - should your business have an app and if so - how can you build a best-in-class app engagement strategy?<\/p>\r\n<p>We recently moderated a panel at The App Promotion Summit where we chatted with leaders from Taxifx, Wolt, and Blacklane to discuss top tips and strategies for building a successful app product.<\/p>\r\n<p><strong>Join us and learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>How to develop an engaging app strategy<\/li>\r\n\t<li>Customer retention strategies<\/li>\r\n\t<li>How to create a unified customer experience<\/li>\r\n<\/ul>","post_title":"Developing a Great App Engagement Strategy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"developing-a-great-app-engagement-strategy","to_ping":"","pinged":"","post_modified":"2021-12-16 14:51:34","post_modified_gmt":"2021-12-16 22:51:34","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=95959","menu_order":7,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"December 16, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/APS-BERLIN_RESOURCE-THUMB.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/APS-BERLIN_RESOURCE-THUMB.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/APS-BERLIN_RESOURCE-THUMB-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/APS-BERLIN_RESOURCE-THUMB-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/developing-a-great-app-engagement-strategy\/"},{"ID":96648,"post_author":"79","post_date":"2021-12-16 11:51:38","post_date_gmt":"2021-12-16 19:51:38","post_content":"<p>Nothing says the holidays like a little bit of stress. But unlike too many seasonal sweets, anxiety isn\u2019t something you can walk off.<\/p>\r\n<p>The holidays are meant to be a time to take a breath, recharge, and reflect on the past 12 months. Even before COVID-19, <a href=\"https:\/\/www.studyfinds.org\/jingle-bell-crock-88-of-americans-feel-the-holiday-season-is-most-stressful-time-of-year\/#:~:text=In%20all%2C%2077%25%20of%20respondents,and%20worn%20down%20than%20ever.&amp;text=More%20over%2C%20for%20many%2C%20excessive,usually%20peaks%20in%20late%20November.\" target=\"_blank\" rel=\"noopener\">77% of American consumers<\/a> reported that they had a very hard time relaxing during the holidays, and felt more stressed and worn down than before.<\/p>\r\n<p>For the last 18 months, 24 days, and 16 hours or so (who\u2019s counting), companies have learned to succeed as businesses in a COVID-centric environment. We\u2019ve experimented with workflows, remote working collaboration tools (Thanks, Zoom!), and socially-distanced company celebrations.<\/p>\r\n<p>But, how can companies step up to the plate this season to improve employee mental health and help us succeed as people? We reached out to Iterable\u2019s Zenit community group\u2014our company\u2019s safe space for mindfulness, meditation, and now, meaningful advice.<\/p>\r\n<h3>\u2018Tis the Season for Companies to Step Up<\/h3>\r\n<h4>1. Normalize the Normative<\/h4>\r\n<p>At work, back-to-back meetings leave little room for conversation or transparent discussion. Packed schedules propagate office speak and surface-level conversations. To improve employee mental health, instead of limiting time for employees to connect and build relationships with their colleagues, workplaces should focus their time and attention on ensuring employees have environments where honest discussion can take place.<\/p>\r\n<p>\u201cAs a remote employee, I\u2019m prone to booking back-to-back Zoom meetings. On paper, a packed schedule is great for productivity, but in reality it leaves little time for frivolity and transparency. I find myself repeating the same commentary, without getting anywhere authentic or real with my colleagues.\u201d shares Lauren Benner, Social Media and Communications Manager at Iterable. \u201dIn reality, Mondays are NOT a cause for celebration. Heck, Monday is the start of a work week! And on Friday nights, many of us have no plans at all. Business leaders can support team-building and boost morale by giving employees space to keep it real at work.\u201d<\/p>\r\n<p>Iterable\u2019s Affinity Groups and Community Groups provide opportunities to facilitate open and honest conversations, and remote Happy Hours and team syncs allow time for people to chat about what\u2019s really going on.<\/p>\r\n<h4>2. Work to Live, Don\u2019t Live to Work<\/h4>\r\n<p>The fact of the matter is that people have been in a pressure-cooker of stress for the past 20 months. This stress has taken a toll, and raised awareness on the impact overworking and over-stressing can have on holistic health and wellbeing. This new \u201cenlightened\u201d workforce is demanding more from workplaces; more flexibility, more vacation, and more care.<\/p>\r\n<p>When the \u201cnine-to-five\u201d narrative no longer resonates, what can business leaders do? Move away from the classic retention questions of \u201chow can we keep employees at the company,\u201d and toward a more mission-driven inquiry like \u201chow can we create opportunities for people to feel fulfilled.\u201d And during the holidays, that means family takes precedence over the fiscal year.<\/p>\r\n<p>\u201cThere are times and seasons during the year where family takes precedence over work. This is especially true during the holiday season, when employees are juggling Nutcracker recitals and busy preparing for incoming in-laws,\u201d shares Brian Fisher, Manager of Demo Solutions at Iterable. \u201cNo one understands an employee's work better than the employee themselves. You can mitigate their stress by allowing for flexibility in their workday during the holiday season. Businesses can trust that your workforce can hit their targets, without micromanaging.\u201d<\/p>\r\n<p>With a focus on employee mental health, Iterable\u2019s people-first priorities allow for flexibility when it comes to workspace, work mode, and work hours. We\u2019re also hosting a meeting-free week in the last week of the year, to remove the stress of Zoom and provide more time for zen.<\/p>\r\n<h4>3. Variety is the Spice of Life<\/h4>\r\n<p>We all know about <a href=\"https:\/\/www.fastcompany.com\/90696814\/4-signs-youre-experiencing-burnout-according-to-a-cognitive-scientist\" target=\"_blank\" rel=\"noopener\">burnout<\/a> and why it\u2019s bad. But fewer of us have heard about \u2018boreout\u2019\u2014a related phenomenon that sounds eerily familiar to Sasha Baron Cohen\u2019s famous film, and is, arguably, as detrimental.<\/p>\r\n<p><a href=\"https:\/\/www.entrepreneur.com\/article\/378934\" target=\"_blank\" rel=\"noopener\">Boreout<\/a> happens when we are bored to the point where life feels meaningless. It\u2019s a symptom of repetition that makes us feel pointless, and our work devoid of value. It doesn\u2019t get as much attention, but it can cause just as many problems as its cousin, burnout. Boreout is top-of-mind because travel and lockdown restrictions, caused by COVID-19, have propagated a cyclical lifestyle of \u201cwake, work, sleep, repeat.\u201d The weekends? Not much different than the day-to-day.<\/p>\r\n<p>For companies, recognizing the issues inherent in boreout is a good first step to improving employee mental health. Step two? Doing something about it.<\/p>\r\n<p>\u201cThe inherent beauty of remote work is that you can work from anywhere. Employees should take advantage of this reality, and businesses should support their \u2018wanderlust\u2019 proclivities,\u201d shares Peter Doro, Senior Solutions Consultant at Iterable. \u201c Adjust budgets to allow for employees to work from B&amp;Bs. Provide incentives for remote employees who want to work in a new setting, or learn from a new community. Allow flexible time off, which will empower employees to take time to travel safely from their home to their destination!\u201d<\/p>\r\n<h4>4. Humanize the OOO<\/h4>\r\n<p>We\u2019d wager that, at one point or another, you\u2019ve called in sick when you <del>wanted<\/del> needed a vacation day. Maybe you\u2019ve felt the dual pressure of process and parenting, and have been forced to use up vacation days to take your child to their tap-dance performances. Perhaps you\u2019re guilty of submitting vacation requests with the standard \u201cOOO\u201d label, feeling like visiting \u201cEpcot\u201d wasn\u2019t a worthy reason to avoid working.<\/p>\r\n<p>Whatever your reality, be assured that you are not alone.<\/p>\r\n<p>\u201cAn impactful, and simple, action that leaders can take to promote a healthy work-life culture is to vocalize how they practice balance at work. There\u2019s nothing wrong with blocking off your lunch to walk your dogs, taking a half-day to have a daddy-daughter date, or not scheduling meetings one day because you\u2019re working from a beauty salon. So, personalize that out of office (at least internally). The only way employees will feel comfortable enough to be truthful and transparent about their schedules is if leadership takes the\u2026lead.\u201d shares Aliyah Powell, DE&amp;I Manager at Iterable. \u201cWe\u2019re really drilling down on this messaging at Iterable, and empowering leaders with the tools they need to propagate this messaging and model these behaviors.\u201d<\/p>\r\n<p>Business leaders can support the trickle down effect by acting on the call for OOO transparency, and businesses can help change the narrative by providing dedicated spaces for mindfulness and reality checks.<\/p>\r\n<h3>Communities to Improve Employee Mental Health<\/h3>\r\n<p>Stress is normal. But that doesn\u2019t mean it's necessary. The holiday seasons are a particularly painful time of year for some employees, and as a result, businesses should drill into their people-first programming in December and January. But this shouldn\u2019t be the only time of the year that People teams activate their amity.<\/p>\r\n<p>Advice from a team who was recognized at <a href=\"https:\/\/digiday.com\/media\/the-2021-digiday-awards-shortlist\/\" target=\"_blank\" rel=\"noopener\">Digiday\u2019s Best Work Life Culture Awards<\/a> (hint hint, that\u2019s us)? A healthy workplace is a thriving workplace and businesses who want to succeed need to ensure they are supporting the mental health of their workforce year-round.<\/p>\r\n<p><em>Iterable is growing, and we\u2019re looking for like-minded leaders to join our team! Explore open roles on our <a href=\"https:\/\/iterable.com\/careers\/\" target=\"_blank\" rel=\"noopener\">careers<\/a> page.<\/em><\/p>","post_title":"4 Ways to Improve Employee Mental Health During the Holidays","post_excerpt":"How can companies step up to the plate this season to improve employee mental health and help us succeed as people?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"4-ways-to-improve-employee-mental-health-during-the-holidays","to_ping":"","pinged":"","post_modified":"2021-12-16 11:51:38","post_modified_gmt":"2021-12-16 19:51:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96648","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 16, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121621_Mental-Health-During-Holidays_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Improving Employee Mental Health\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121621_Mental-Health-During-Holidays_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121621_Mental-Health-During-Holidays_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121621_Mental-Health-During-Holidays_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/4-ways-to-improve-employee-mental-health-during-the-holidays\/"},{"ID":96616,"post_author":"79","post_date":"2021-12-15 09:57:12","post_date_gmt":"2021-12-15 17:57:12","post_content":"<p>So far, in our Customer Experience (CX) Analysis series, we\u2019ve done a deep dive into the customer experiences of <a href=\"https:\/\/iterable.com\/blog\/unfolding-the-bed-bath-beyond-customer-experience\/\" target=\"_blank\" rel=\"noopener\">Bed Bath &amp; Beyond<\/a>, <a href=\"https:\/\/iterable.com\/blog\/nikes-customer-experience-puts-their-best-foot-forward\/\" target=\"_blank\" rel=\"noopener\">Nike<\/a>, and a <a href=\"https:\/\/iterable.com\/resources\/?term=teardown&amp;t=Teardowns\" target=\"_blank\" rel=\"noopener\">variety of other retail brands<\/a>. Now, however, we want to pivot away from retail to focus on how non-retail brands\u2014specifically, non-profits\u2014approach the customer experience and non-profit marketing.<\/p>\r\n<p>Why non-profits? They need to develop quality marketing strategies as well\u2014perhaps even more than for-profits. Plus, we wanted to shine some light on what non-profit marketing entails and how non-profit brands are currently raising awareness for their causes.<\/p>\r\n<p>Over the three weeks of our first-hand research, we aimed to determine if the difference between \u201cget\u201d (retail) and \u201cgive\u201d (non-profit) impacts marketing channel usage, message types, message cadence, and other marketing factors. And, if it does, what are some steps non-profits can take to ensure they don\u2019t get overshadowed by promotional marketing?<\/p>\r\n<p>To get a glimpse of what non-profit marketing looks like, we zoomed in on one brand. We knew a donation would be a part of our research and, because we believe in their mission to advocate and promote social leadership, community activism, and citizenship, we decided to research <a href=\"https:\/\/www.dosomething.org\/us\\\" target=\"_blank\" rel=\"noopener\">DoSomething.org<\/a>.<\/p>\r\n<h3>Our DoSomething.org Customer Experience<\/h3>\r\n<p>In the attached analysis we illustrate the research process in a timeline to demonstrate when and how DoSomething.org shares their non-profit marketing messages.<\/p>\r\n<p>Over the three weeks we received:<\/p>\r\n<ul>\r\n\t<li>12 messages total<\/li>\r\n\t<li>9 emails (1 welcome, 1 transactional, 7 promotional)<\/li>\r\n\t<li>3 SMS messages<\/li>\r\n<\/ul>\r\n<p>Not only were we keeping an eye on how many messages we received, but what the content of those messages looked like.<\/p>\r\n<p>Right off the bat, we received a warm welcome email from Anthony, DoSomething.org\u2019s Digital Engagement Manager. This email had a high level of personalization, including our name in the subject line and body copy. We were also sent a welcome SMS with clear opt-out instructions.<\/p>\r\n<p>Another win? During sign-up, we had selected causes that we cared about, one of which was animal welfare. Within the first week we received an email with an animal-related cause (which you can learn more about <a href=\"https:\/\/www.dosomething.org\/us\/campaigns\/elephant-tusk-force\" target=\"_blank\" rel=\"noopener\">here<\/a>), clearly tailored to our user profile.<\/p>\r\n<p>As time went on, however, we started to notice a dwindling level of personalization. We had signed up for multiple newsletters including \u201cThe Breakdown\u201d and \u201cWhat You\u2019re Doing, \u201c both of which were sent on a weekly basis. While the newsletters were well constructed and aligned to an overarching weekly campaign, we were missing the personalization we had seen in the welcome and campaign-specific emails.<\/p>\r\n<p>The personalization skeleton is there, but there is the opportunity for DoSomething.org to further flesh out their strategy to deliver a seamless, individualized cross-channel experience for their users. See more in the analysis below to learn how non-profit marketing can create a great experience for their customers and the causes they care about.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/ITE_CX-Analysis_DoSomething.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-96617\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/ITE_CX-Analysis_DoSomething_Banner.png\" alt=\"DoSomething.org CX Analysis\" width=\"660\" height=\"240\" \/><\/a><\/p>","post_title":"How CX Plays a Role in Non-Profit Marketing","post_excerpt":"We're shining some light on what non-profit marketing entails and how non-profit brands are currently raising awareness for their causes.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-cx-plays-a-role-in-non-profit-marketing","to_ping":"","pinged":"","post_modified":"2021-12-15 09:57:12","post_modified_gmt":"2021-12-15 17:57:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96616","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Teardown","pretty_date":"December 15, 2021","terms":[{"term_id":21,"name":"Teardown","slug":"teardown","term_group":0,"term_taxonomy_id":21,"taxonomy":"resource_type","description":"","parent":1696,"count":34,"filter":"raw","term_order":"3"}],"term_slugs":["teardown"],"term_names":["Teardown"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121521_CX-Analysis-DoSomething_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121521_CX-Analysis-DoSomething_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121521_CX-Analysis-DoSomething_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121521_CX-Analysis-DoSomething_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-cx-plays-a-role-in-non-profit-marketing\/"},{"ID":96595,"post_author":"79","post_date":"2021-12-13 15:02:36","post_date_gmt":"2021-12-13 23:02:36","post_content":"<p>We\u2019re thrilled to announce that Iterable has won the 2021 App Growth Award for <a href=\"https:\/\/apppromotionsummit.com\/app-growth-awards\/\" target=\"_blank\" rel=\"noopener\">App Engagement Platform<\/a>. Winners of the App Growth Awards were first announced at Hotel Adlon in Berlin, at an awards ceremony held during the first day of the App Promotion Summit.<\/p>\r\n<p>Launched in 2017, <a href=\"https:\/\/apppromotionsummit.com\/app-growth-awards\/\" target=\"_blank\" rel=\"noopener\">The App Growth Awards<\/a>, are the annual barometer for the global app growth and marketing ecosystem. The awards recognize the companies and individuals that are moving the app industry forward. Winners are celebrated for powering the app marketing, advertising, and monetization market forward through smart, bold, and innovative ideas.<\/p>\r\n<p>The 2021 App Growth Awards received hundreds of submissions from countries around the world, which were reviewed by a panel of 17 independent judges. We\u2019re proud to be recognized amongst the individuals, brands, and businesses\u2014like AppLovin, Adjust, Phiture, and Reface\u2014leading a more exciting future in app technology.<\/p>\r\n<h3>App Engagement Platform of The Year<\/h3>\r\n<p>The App Engagement Platform category focused on technology platforms and services that support mobile app engagement including <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a>, <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-in-app-and-mobile-inbox-messaging-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">in-app messaging<\/a>, marketing automation, and chatbots. <a href=\"https:\/\/www.businessofapps.com\/news\/the-2021-app-growth-awards-finalists-announced\/\" target=\"_blank\" rel=\"noopener\">Finalists<\/a> in this category this year included Kumulos, Storyly, and Remerge.<\/p>\r\n<p>We\u2019re proud to be recognized for excellence in a category with such prominence and relevance. The app economy has skyrocketed in the past few years\u2014accelerated by the COVID-19 pandemic that forced consumers to work from home, shop online, virtually connect with friends, and stream more entertainment content, amid other behavioral shifts. With the app market expected to reach <a href=\"https:\/\/techcrunch.com\/2017\/06\/27\/app-economy-to-grow-to-6-3-trillion-in-2021-user-base-to-nearly-double-to-6-3-billion\/\" target=\"_blank\" rel=\"noopener\">$6.3 trillion by the end of 2021<\/a>, it doesn\u2019t seem to be slowing down.<\/p>\r\n<p>\u201cMobile devices are now being used for much more than just communicating with friends and family. When there\u2019s something you need to Google, a service you need to reschedule, or an item you want to purchase, your smartphone is the first thing you reach for. Consumers are constantly attached to their phones, and brands want to be constantly attached to consumers, so it should come as no surprise that the app economy has seen such enormous growth,\u201d shares Hannah Ogden, Senior Strategy Consultant at Iterable.<\/p>\r\n<blockquote>\r\n<p><em>\"It's incumbent on marketers to ensure their brand\u2019s app experience stands out in the fray.\"<\/em><\/p>\r\n<\/blockquote>\r\n<p>\u201cOf course, now that consumers are faced with a multitude of options when it comes to apps, it's incumbent on marketers to ensure their brand\u2019s app experience stands out in the fray. Orchestrating a top notch-customer experience through personalized messaging and seamless cross-channel campaigns is a necessity.\u201d<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/app-vs-mobile-site-when-to-focus-on-each\/\" target=\"_blank\" rel=\"noopener\">Mobile apps<\/a> play a key part in creating the connected and intimate cross-channel experiences that consumers crave. As consumer demands continue to escalate, there\u2019s no doubt that the mobile app economy will accelerate in tandem.<\/p>\r\n<h3>App Engagement at the App Promotion Summit<\/h3>\r\n<p>Of course, just because <a href=\"https:\/\/iterable.com\/blog\/recapping-the-state-of-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">mobile phones<\/a> are always in consumer pockets doesn\u2019t mean brands have the right to be there. Marketers have to earn their consumer face-time. Earlier this month, Senior Director of Customer Success at Iterable, Eloise Shuttleworth, joined marketing leaders at <a href=\"https:\/\/apppromotionsummit.com\/berlin\/speakers\/\" target=\"_blank\" rel=\"noopener\">App Promotion Summit Berlin<\/a> to discuss the enormous impact that mobile app engagement can have on a brand\u2019s bottom line, when done correctly.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-96596\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/App-Promotion-Summit.png\" alt=\"app promotion summit berlin\" width=\"1280\" height=\"720\" \/><\/p>\r\n<p>Guiding the panel\u2019s conversation were two priority questions: 1) Should businesses have a mobile app and, if so, 2) How can businesses develop a best in class mobile app? The group also discussed how mobile app engagement can lead to greater customer retention, the role that mobile app engagement plays in creating a unified customer experience, and how businesses can operationalize and integrate mobile app engagement into their larger mobile marketing strategy.<\/p>\r\n<h3>The Future of Mobile App Engagement<\/h3>\r\n<p>With mobile app engagement, marketers have more opportunities to contact and connect with customers. And with <a href=\"https:\/\/www.newsday.com\/business\/coronavirus\/shoppers-business-iterable-survey-empathy-1.50070880\" target=\"_blank\" rel=\"noopener\">83% of consumers<\/a> preferring to shop with brands they have an emotional connection with, an opportunity to make contact can easily evolve into an opportunity to capitalize.<\/p>\r\n<p>Mobile app engagement is having a moment and, with consumers leaning into mobile as a primary channel of communication, this \u201cmoment\u201d will extend not only into the new year, but for years to come. Why put off the inevitable?<\/p>\r\n<p><em>Looking to develop a great mobile app engagement strategy? Learn more about <a href=\"https:\/\/iterable.com\/solutions\/mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s mobile marketing solutions<\/a>.<\/em><\/p>","post_title":"Iterable Wins App Engagement Platform Award from App Growth Awards","post_excerpt":"The App Engagement Platform category focused on technology platforms and services that support mobile app engagement.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-wins-app-engagement-platform-award-from-app-growth-awards","to_ping":"","pinged":"","post_modified":"2021-12-13 15:02:36","post_modified_gmt":"2021-12-13 23:02:36","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96595","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 13, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121321_App-Growth-Awards_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"mobile app engagement platform of the year\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121321_App-Growth-Awards_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121321_App-Growth-Awards_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/121321_App-Growth-Awards_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-wins-app-engagement-platform-award-from-app-growth-awards\/"},{"ID":96539,"post_author":"79","post_date":"2021-12-10 13:15:54","post_date_gmt":"2021-12-10 21:15:54","post_content":"<p>For today\u2019s brands and businesses, being mission-driven is mission-critical for success. Another way to say it? Purpose is profitable. Today\u2019s consumers care about brands\u2019 philanthropy and purpose.<\/p>\r\n<p>Why now? Consumers are fed up with corporate carelessness. If Greta Thunberg can sail across the Atlantic to protest climate change, companies can take accountability for their actions. Today, brands that are exposed for abhorrent or inauthentic activity are boycotted and exposed on social media, leaving a legacy of lechery behind.<\/p>\r\n<h3>Purpose by Numbers<\/h3>\r\n<p>\u201cThe brands that will thrive in the coming years are the ones that have a purpose beyond profit,\u201d <a href=\"https:\/\/www.thedrum.com\/news\/2014\/02\/26\/brands-will-thrive-coming-years-are-ones-have-purpose-beyond-profit-says-richard#:~:text=%E2%80%9CThe%20brands%20that%20will%20thrive,says%20Richard%20Branson%20%7C%20The%20Drum\" target=\"_blank\" rel=\"noopener\">shared Richard Branson<\/a>. And he\u2019s completely right.<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/www.conecomm.com\/research-blog\/2018-purpose-study\" target=\"_blank\" rel=\"noopener\">80% of consumers<\/a> say when they buy a product from a purpose-driven company, they feel they are doing some part in making a positive impact.<\/li>\r\n\t<li><a href=\"https:\/\/www.agilitypr.com\/pr-news\/public-relations\/the-new-loyalty-americans-build-deeper-connections-with-purpose-driven-brands\/\" target=\"_blank\" rel=\"noopener\">66% of Americans<\/a> would even switch from a product they typically buy, to a new product from a purpose-driven company.<\/li>\r\n<\/ul>\r\n<p>Want customers on your side?<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/www.agilitypr.com\/pr-news\/public-relations\/the-new-loyalty-americans-build-deeper-connections-with-purpose-driven-brands\/\" target=\"_blank\" rel=\"noopener\">79% of Americans<\/a> say they would be more loyal to a purpose-driven company<\/li>\r\n\t<li>73% would be likely to <a href=\"https:\/\/www.agilitypr.com\/pr-news\/public-relations\/the-new-loyalty-americans-build-deeper-connections-with-purpose-driven-brands\/\" target=\"_blank\" rel=\"noopener\">defend a purpose-driven company<\/a> if people spoke badly of it.<\/li>\r\n<\/ul>\r\n<p>By weaving purpose into your value proposition, brands can ensure business today and in the years to come (we love a good LTV boost).<\/p>\r\n<h3>New Year, New Mission<\/h3>\r\n<p>New Year's resolutions\u2014you either love them, or you hate them. And if you hate them, it\u2019s likely that you set goals that you break in the first few days (take it from us, limiting sugar intake starting January 1 is setting yourself up to fail). But, we digress. New Years is an opportunity for reinvention and it\u2019s the perfect opportunity for a business to launch a new mission.<\/p>\r\n<p>While you\u2019re sipping mulled wine and roasting chestnuts during the holiday season, take a moment to think about goodness, growth, and purpose.<\/p>\r\n<p>Here\u2019s how to build a mission-driven brand for the new year.<\/p>\r\n<h4>1. Think Big.<\/h4>\r\n<p>There\u2019s a reason no one is bragging about summiting The Crown or K6. Why not? Because Everest and K2 exist. Sensationalism sells. Not trepidation or consideration.<\/p>\r\n<p>Brands should build missions with the same high-impact mindset. Why feed a man a fish when you can teach a man to fish, sustainably? <a href=\"https:\/\/www.patagonia.com\/home\/\" target=\"_blank\" rel=\"noopener\">Patagonia<\/a> wrote the rule book on high-impact purposes. Heck, their mission statement is \u201cwe\u2019re in business to save our home planet.\u201d Try to think of a more epic purpose statement, we\u2019ll wait.<\/p>\r\n<p>The global good outdoor clothing retailer reached $10 million in sales during its recent Black Friday event\u2014a <a href=\"https:\/\/www.patagonia.com\/stories\/record-breaking-black-friday-sales-to-benefit-the-planet\/story-31140.html#:~:text=We're%20humbled%20to%20report,breaking%20%2410%20million%20in%20sales.\" target=\"_blank\" rel=\"noopener\">\u201crecord-breaking\u201d<\/a> figure five times greater than what the company had initially predicted.<\/p>\r\n<p>Following its record sales, Patagonia put its money where its mouth is by <a href=\"https:\/\/twitter.com\/patagonia\/status\/800723594179411968\" target=\"_blank\" rel=\"noopener\">announcing on Twitter<\/a> that it would donate every penny made to \u201chundreds of local environmental organisations working around the world\u201d.<\/p>\r\n\r\n[caption id=\"attachment_96566\" align=\"alignnone\" width=\"1001\"]<img class=\"wp-image-96566 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/patagonia-1.jpeg\" alt=\"Purpose-Driven brand Patagonia\" width=\"1001\" height=\"567\" \/> <em>Patagonia is the poster-child for purpose and profit, with a continued annual sales of US $1B.<\/em>[\/caption]\r\n\r\n<p>While many companies are jumping on the greenwashing bandwagon, in a move to prove their eco-credentials and convince customers they really are driven by a purpose greater than just profits, Patagonia has been giving back since day one.<\/p>\r\n<h4>2. Think Smart.<\/h4>\r\n<p>Would you buy fresh seafood from The Home Depot?<\/p>\r\n<p>Some services just don\u2019t go together. The same goes for purpose and philanthropy. Brands and businesses should be smart when building a purpose or mission statement.<\/p>\r\n<p>Wouldn\u2019t it make sense for McDonald\u2019s to tackle issues directly caused by their supply chain, like reducing emissions? Or for Chewy to tackle animal abuse? To make the greatest impact, brands and businesses should stay in their proverbial lanes.<\/p>\r\n<p>Think about the fashion industry which, over the past 40 years, has created a vast, complex supply chain. What consumers see in-store is only the surface of the $1.3 trillion industry's impact. Behind the scenes, brands work with factories and mills, farmers, designers, shipping, boxing, and transportation.<\/p>\r\n<p>The fashion industry is reckoning with its devastating environmental footprint. And rather than wait idly by as the world is decimated, brands are tackling this impact head-on. How? By investing in regenerative agriculture, which, without getting into the details (because we don\u2019t know the details), is designed to reverse damage done to the environment.<\/p>\r\n<p><a href=\"https:\/\/www.timberland.com\/homepage.html\" target=\"_blank\" rel=\"noopener\">Timberland<\/a> is building a regenerative rubber supply chain in Thailand, which will grow various tree species to mimic a natural forest ecosystem. <a href=\"https:\/\/www.allbirds.com\/\" target=\"_blank\" rel=\"noopener\">Allbirds<\/a> announced that all of its wool will come from regenerative sources by 2025. <a href=\"https:\/\/www.kering.com\/en\/\" target=\"_blank\" rel=\"noopener\">Kering<\/a>, which owns <a href=\"https:\/\/www.gucci.com\/us\/en\/\" target=\"_blank\" rel=\"noopener\">Gucci<\/a>, has launched a regenerative fund together with <a href=\"https:\/\/www.conservation.org\/\" target=\"_blank\" rel=\"noopener\">Conservation International<\/a>.<\/p>\r\n\r\n[caption id=\"attachment_96572\" align=\"alignnone\" width=\"1601\"]<img class=\"wp-image-96572 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/VegNews.Allbirds2.jpg\" alt=\"Purpose-Driven brand Allbirds\" width=\"1601\" height=\"946\" \/> <em>Allbirds promises to only use wool from regenerative sources by 2025.<\/em>[\/caption]\r\n\r\n<p>These brands aren\u2019t just interested in doing less harm. They\u2019re focused on reversing it in a smart way for them, their industry, and the world around us.<\/p>\r\n<h4>3. It Takes Two.<\/h4>\r\n<p>A <a href=\"https:\/\/hbr.org\/2013\/03\/purpose-is-good-shared-purpose\" target=\"_blank\" rel=\"noopener\">Harvard Business Review article<\/a>, published in the 2013, explained that customers prefer to share purpose with companies, not sit on the sidelines. They want to feel like they are part of something bigger than themselves. They want to be a part of a community that helps the community.<\/p>\r\n<p>Brands can bolster the impact of their philanthropy efforts by putting customers in the driver's seat; empowering them to guide charitable impact.<\/p>\r\n<p>Retailers and brands, like Crabtree &amp; Evelyn and Sephora, allow customers to turn their loyalty and rewards points into donations. Rare Beauty allows customers to donate or round up to the brand\u2019s Rare Impact Fund (which aims to reduce mental health stigmas) during checkout. \u201cCheckout charity initiatives\u201d aren\u2019t new, but their impact is widely known. <a href=\"https:\/\/engageforgood.com\/ccc-2019\/\" target=\"_blank\" rel=\"noopener\">In 2018<\/a>, point-of-sale fundraising campaigns alone raised over $486 million.<\/p>\r\n<p>But brands don\u2019t have to stop at checkout campaigns. As the conversation around transparency continues to underwrite brand-customer relationships, more concrete methods of demonstrating impact are preferred. Philanthropy can be more meaningful\u2014to the community and to the customer\u2014when integrated with the customer journey.<\/p>\r\n<p>Take retailer <a href=\"https:\/\/www.thereformation.com\/\" target=\"_blank\" rel=\"noopener\">Reformation<\/a> as an example. Their mission: to bring sustainable fashion to everyone. With fast fashion negatively impacting our environment, Reformation stands out as a 100% carbon-neutral company, committed to holding themselves and others to a high standard of impact.<\/p>\r\n<p>With Reformation, shopping really can make a difference.<\/p>\r\n\r\n[caption id=\"attachment_96578\" align=\"alignnone\" width=\"468\"]<img class=\"wp-image-96578 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-10-at-1.57.26-PM.png\" alt=\"Reformation\" width=\"468\" height=\"1194\" \/> <em>Reformation tracks exactly what impact your purchases have on the environment in terms of water, carbon dioxide, and waste, when compared to industry standards.<\/em>[\/caption]\r\n\r\n<p>Here, Reformation informs customers of exactly how their purchases\u2014and choice in brand\u2014are having a positive impact on the world. It creates a partnership in the joint mission to live sustainably. By bringing customers into the fold for your brand\u2019s mission, you\u2019re creating long-term, loyal partners.<\/p>\r\n<h3>Shared Purpose<\/h3>\r\n<p>For today\u2019s workplaces, being aligned at every level of the business is a critical differentiator between companies primed for success and those poised for struggle. Developing a product and strategy is only a small part of the battle. Having a cohesive team that works together well, and effectively executes, is another essential ingredient..<\/p>\r\n<p>But the ingredient that truly ignites growth and execution? Shared purpose. A hardworking team with a shared mission in mind is almost unstoppable.<\/p>\r\n<p>Prioritize purpose and you not only have the power to make a difference, but you have the potential to increase customer lifetime value. Happy New Year, indeed.<\/p>","post_title":"New Year, New Purpose: How to Build a Purpose Driven Brand","post_excerpt":"For today\u2019s brands and businesses, being a purpose-driven brand is mission-critical for success. Purpose is profitable.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"new-year-new-purpose-how-to-build-a-purpose-driven-brand","to_ping":"","pinged":"","post_modified":"2021-12-10 13:15:54","post_modified_gmt":"2021-12-10 21:15:54","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96539","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 10, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120821_Mission-Driven-Brand_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"purpo\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120821_Mission-Driven-Brand_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120821_Mission-Driven-Brand_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120821_Mission-Driven-Brand_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/new-year-new-purpose-how-to-build-a-purpose-driven-brand\/"},{"ID":96030,"post_author":"79","post_date":"2021-12-09 13:10:06","post_date_gmt":"2021-12-09 21:10:06","post_content":"<p>If you thought we\u2019d conclude 2021 without an ode to the martech stack, you\u2019d be mistaken. You\u2019ve heard us talk about <a href=\"https:\/\/iterable.com\/blog\/digital-transformation-going-from-paper-to-paperless\/\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a> all year and, now that January is around the corner, we wanted to highlight some of our partnerships that helped fuel our customers\u2019 digital transformations via a robust martech stack.<\/p>\r\n<p>First, we should take a step back and review the elements of a martech stack. A martech stack is the collection of marketing tools your brand uses to execute your marketing strategy. Whether the tools in your arsenal are for data management, analytics, personalization, or more, the key is having these various tools communicate with one-another to create automated processes using a consistent data set.<\/p>\r\n<p>Our <a href=\"https:\/\/iterable.com\/partners\/\" target=\"_blank\" rel=\"noopener\">partner ecosystem<\/a> ensures that we\u2019re giving our customers access to a fully fleshed out martech stack that inspires digital transformation. Let\u2019s take a look at five partnerships that are elevating our customers\u2019 experiences.<\/p>\r\n<h3>1. Demystified Data Management<\/h3>\r\n<p>In October of this year, Iterable <a href=\"https:\/\/iterable.com\/blog\/snowflake-and-iterable-partner-for-data-sharing-integration\/\" target=\"_blank\" rel=\"noopener\">announced<\/a> our partnership with <a href=\"https:\/\/www.snowflake.com\/\" target=\"_blank\" rel=\"noopener\">Snowflake<\/a> to enhance our data management capabilities. With Snowflake\u2019s Secure Data Sharing capabilities, data isn\u2019t copied or transferred between user accounts. Iterable customers on the Snowflake Data Cloud are able to access their first-party user data directly from their Snowflake account, <a href=\"https:\/\/iterable.com\/blog\/business-benefits-of-iterables-partnership-with-snowflake\/\" target=\"_blank\" rel=\"noopener\">democratizing data<\/a> while still keeping it secure.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/partners\/snowflake\/\" target=\"_blank\" rel=\"noopener\">Learn more about the Snowflake + Iterable integration<\/a><\/em><\/p>\r\n<h3>2. Amped Up Analytics<\/h3>\r\n<p>We partner with <a href=\"https:\/\/mixpanel.com\/\" target=\"_blank\" rel=\"noopener\">Mixpanel<\/a>, a product analytics company, to combine their ability to quickly analyze and measure customer data with Iterable\u2019s capabilities. Now, customers can automate their lifecycle marketing campaigns and then, by collecting and analyzing data on these automated campaigns, customers can quickly iterate on their existing strategies to improve the customer experience. Plus, with the <a href=\"https:\/\/mixpanel.com\/blog\/what-is-cohort-analytics\/\" target=\"_blank\" rel=\"noopener\">cohorts<\/a> feature, brands can see how their best customers are converting and weave that information back into existing campaigns. Automated processes combined with fast analyses takes the burden of manual testing off your marketing team and allows them to focus on an <a href=\"https:\/\/iterable.com\/webinars\/5-steps-to-an-effective-growth-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">agile growth marketing strategy<\/a>.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/partners\/mixpanel-3\/\" target=\"_blank\" rel=\"noopener\">Learn more about the Mixpanel + Iterable integration<\/a><\/em><\/p>\r\n<h3>3. Enhanced Ecommerce<\/h3>\r\n<p><a href=\"https:\/\/www.friendbuy.com\/\" target=\"_blank\" rel=\"noopener\">Friendbuy<\/a>, a referral marketing platform, allows our customers to increase acquisition and retention by understanding the relationship between users and your brand. Whether Advocates or Friends, the Friendbuy integration captures email addresses and phone numbers through the referral program and this information can automatically get added into Iterable\u2019s specific workflows and campaigns. We know <a href=\"https:\/\/iterable.com\/blog\/why-peer-to-peer-marketing-works\/\" target=\"_blank\" rel=\"noopener\">peer-to-peer marketing<\/a> is highly effective, but historically it hasn\u2019t been easy to track how word-of-mouth marketing is spread throughout your audience. With Friendbuy and Iterable you can identify your best customers and create a customer experience tailored to them.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/partners\/friendbuy\/\" target=\"_blank\" rel=\"noopener\">Learn more about the Friendbuy + Iterable integration<\/a><\/em><\/p>\r\n<h3>4. Mastered Location on Mobile<\/h3>\r\n<p>When adding mobile tools to your martech stack, <a href=\"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">location-based mobile marketing<\/a> is probably one of the first features you\u2019d look for. Us too. That\u2019s why we partner with <a href=\"https:\/\/radar.io\/\" target=\"_blank\" rel=\"noopener\">Radar<\/a>. With Radar\u2019s geofencing capabilities, Iterable customers can now implement real-time location-based marketing messaging by adding just a few lines of code. Localization is key when delivering relevant, consistent messaging to your customers.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/partners\/radar\/\" target=\"_blank\" rel=\"noopener\">Learn more about the Radar + Iterable integration<\/a><\/em><\/p>\r\n<h3>5. Celebrated Cross-Channel Marketing<\/h3>\r\n<p>Wouldn\u2019t it be nice to easily understand where users were coming from and identify valuable media sources? Yeah, we thought so too. <a href=\"https:\/\/www.appsflyer.com\/\" target=\"_blank\" rel=\"noopener\">AppsFlyer<\/a>, <a href=\"https:\/\/iterable.com\/blog\/iterable-appsflyer-complete-attribution-solution\/\" target=\"_blank\" rel=\"noopener\">the marketing measurement platform<\/a>, can process billions of mobile actions (every day!) to clearly attribute every install to the right media source and give your marketing team a complete view on CPI, ad spend, ROI, and the end-to-end user LTV.<\/p>\r\n<p>Based on accurate attribution data and rich in-app events performed by users, you can create automated workflows in Iterable that are triggered when certain in-app events are completed. Customers can bounce from channel to channel and your marketing team will have full visibility to create a seamless cross-channel experience by using deep linking to drive conversions and LTV.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/partners\/appsflyer\/\" target=\"_blank\" rel=\"noopener\">Learn more about the AppsFlyer + Iterable integration<\/a><\/em><\/p>\r\n<h3>Make Martech Stack Moves<\/h3>\r\n<p>These five partnerships, along with a wealth of others, create a holistic view of each customer. With centralized data pulled from your data management, analytics, personalization, mobile, and email applications, your martech stack becomes a well-rounded powerhouse that takes the manual work out of understanding your customers. And this is just the beginning.<\/p>\r\n<p>We\u2019re excited to see what customer experience trends emerge as we head into 2022. With new trends come new martech requirements and we\u2019re always thinking one step ahead.<\/p>\r\n<p><em>To see how Iterable can consolidate your martech stack, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"5 Ways We Partnered to Make Martech Stack Moves","post_excerpt":"We wanted to highlight some of our partnerships that helped fuel our customers\u2019 digital transformations via a robust martech stack.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"5-ways-we-partnered-to-make-martech-stack-moves","to_ping":"","pinged":"","post_modified":"2021-12-09 13:10:22","post_modified_gmt":"2021-12-09 21:10:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96030","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 09, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_5-Ways-Partner-Martech-Stack_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Martech Stack Partners\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_5-Ways-Partner-Martech-Stack_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_5-Ways-Partner-Martech-Stack_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_5-Ways-Partner-Martech-Stack_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/5-ways-we-partnered-to-make-martech-stack-moves\/"},{"ID":96506,"post_author":"35","post_date":"2021-12-09 11:42:39","post_date_gmt":"2021-12-09 19:42:39","post_content":"<p>Spotify needs no introduction, the world\u2019s <a href=\"https:\/\/www.counterpointresearch.com\/music-subscriptions-394-million-q1-2020\/\" target=\"_blank\" rel=\"noopener\">most popular audio streaming subscription service<\/a> has been around for years now, and this past week took social media by storm. On December 1st, Spotify released their annual \u201c<a href=\"https:\/\/www.spotify.com\/us\/wrapped\/\" target=\"_blank\" rel=\"noopener\">Spotify Wrapped<\/a>\u201d campaign\u2014a year in review campaign personalized to a user\u2019s account.\u00a0<\/p>\r\n<p>Featuring everything from your top five artists to most listened to podcasts and songs, the campaign highlights a customer\u2019s data in a fun, engaging, and, most importantly, individualized way.<\/p>\r\n<p>The results of such a personalized campaign speak for themselves. Users flocked to social media to share their findings and Spotify has seen a <a href=\"http:\/\/apptopia.com\" target=\"_blank\" rel=\"noopener\">31% jump in app downloads<\/a>.\u00a0<\/p>\r\n<p>Spotify is the latest company that is prospering from great data collection and leveraging that data to create individualized user experiences. Some of this personalized experience is not new for Spotify\u2014they have been using this data, combined with AI, to create curated playlists and offer song recommendations for years. But it's the success of their year in review campaign that has marketers taking notice.\u00a0<\/p>\r\n<p>With so much success coming from the Wrapped campaigns\u2014<a href=\"https:\/\/thehustle.co\/12062021-spotify-wrapped\/\" target=\"_blank\" rel=\"noopener\">over 90 million people engaged with Spotify Wrapped in 2020<\/a>\u2014Spotify has built campaigns that replicate this unique, personalized experience on a <a href=\"https:\/\/newsroom.spotify.com\/2021-06-02\/celebrate-your-unique-listening-style-with-spotifys-only-you-in-app-experience\/\" target=\"_blank\" rel=\"noopener\">more frequent basis<\/a>.\u00a0<\/p>\r\n<p>Spotify hit a sweet spot. By being transparent with data collection and using it to create an individualized campaign, Spotify got existing customers to engage with their app and new customers to download it. But, how can this success translate to other brands? What can marketing teams learn from this data collection dynamo?<\/p>\r\n<h3>5 Takeaways from Spotify Wrapped<\/h3>\r\n<p>As marketers, there's a lot we can learn from Spotify\u2019s campaigns, aside from our favorite music. The most important learnings are:\u00a0<\/p>\r\n<ol>\r\n\t<li>Consumers crave a personalized and differentiated experience<\/li>\r\n\t<li>Sometimes the best data comes <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">directly from the user<\/a><\/li>\r\n\t<li>Consumers are happy to share their data if they know value will come from it<\/li>\r\n\t<li>Personalization that highlights behavior builds a connection and increases engagement<\/li>\r\n\t<li>Interactivity brings consumers into their own experience, leading to extended loyalty<\/li>\r\n<\/ol>\r\n<p>Personalization isn\u2019t a nice-to-have, it\u2019s a <a href=\"https:\/\/iterable.com\/blog\/3-keys-to-unlocking-personalization\/\" target=\"_blank\" rel=\"noopener\">requirement for modern marketers<\/a> to connect with users. Consumers expect an individualized experience\u201491% are <a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\" target=\"_blank\" rel=\"noopener\">more likely to shop with brands<\/a> that provide offers or recommendations that are relevant to them. And, if you\u2019re worried about data collection, it\u2019s important to look at whether you\u2019re adding value with the data you collect\u201490% of consumers are <a href=\"https:\/\/smarterhq.com\/privacy-report\" target=\"_blank\" rel=\"noopener\">willing to share personal behavioral data<\/a> with companies for a cheaper and easier experience.<\/p>\r\n<h3>Leveraging Zero-Party Data for Personalization<\/h3>\r\n<p>While Spotify may have the spotlight right now, all brands\u2014no matter the industry\u2014can benefit from leveraging data in a similar way to create personalized experiences.<\/p>\r\n<p><a href=\"https:\/\/mint.intuit.com\/\" target=\"_blank\" rel=\"noopener\">Mint<\/a>, a <a href=\"https:\/\/iterable.com\/blog\/top-finserv-marketing-tips-for-2022\/\" target=\"_blank\" rel=\"noopener\">FinServ company<\/a>, launched their year-in-review campaign analyzing and sharing how users managed their finances over the year. And <a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noopener\">Zillow<\/a>, a <a href=\"https:\/\/iterable.com\/blog\/zillow-makes-personalization-easy\/\" target=\"_blank\" rel=\"noopener\">real estate marketplace<\/a>, has both a month- and year-in -review campaign\u2014all enabled by smart data collection and leveraging that data in their communications.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_96507\" align=\"alignnone\" width=\"1130\"]<img class=\"size-full wp-image-96507\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Screen-Shot-2021-12-09-at-11.18.20-AM.png\" alt=\"Zillow Zero-Party Data\" width=\"1130\" height=\"1532\" \/> Zillow\u2019s month- and year-in-review messages keep users involved in their experience.[\/caption]\r\n\r\n<p><br \/>\r\nZillow\u2019s month and year in review messages keep users involved in their experience.\u00a0<\/p>\r\n<p>While these personalized campaigns can be some of the most engaging, they can also be some of the most challenging to create, especially without the right tech stack to support these. To get to this level of personalization, it\u2019s important to make sure you have the technological foundation set. When assessing your martech stack\u2019s ability to provide the visibility needed to personalize the customer experience, keep this in mind:<\/p>\r\n<ul>\r\n\t<li>Do we have a data warehouse or CDP that keeps all of our data in one centralized location?<\/li>\r\n\t<li>Is our marketing automation platform able to integrate with our data management tools to give our marketers a <a href=\"https:\/\/iterable.com\/resources\/articles\/customer-experience\/general\/what-is-a-360-degree-customer-view\/\" target=\"_blank\" rel=\"noopener\">360-degree view<\/a> of the customer profile?<\/li>\r\n\t<li>Is our data updated in real-time to prevent any irrelevant messaging reaching our customers?\u00a0<\/li>\r\n<\/ul>\r\n<p>A few years ago, Zillow was using a legacy marketing automation platform so when it came to leveraging the zero-party data they collected to build out and send a year-in-review campaign, the process took an entire year of cross-functional work.\u00a0\u00a0<\/p>\r\n<p>After re-evaluating their processes and tech stack, Zillow switched from their legacy provider to Iterable so they could easily leverage data and speed up the execution of campaigns without losing time using unnecessary resources.\u00a0<\/p>\r\n<p>Upon switching, they started a month-in-review campaign as they now had the bandwidth. The new campaigns took four days for one email marketer to complete and at a monthly frequency allowed for exponentially more engaging touchpoints.<\/p>\r\n<p>With the right tech stack in place, yes, you gain visibility into a customer\u2019s complete behavioral data profile, but you also make immense gains in ease of use for your team to perform at their highest level while building a closer connection with your customers.<\/p>\r\n<h3>Give the People What They Want<\/h3>\r\n<p>Spotify\u2019s Wrapped has shown us how consumers crave a personalized experience, and are willing to share their data for valuable experiences\u2014a theme becoming increasingly important as we approach a cookie-less world. While Spotify is the latest company to see dividends from their personalization efforts, all brands have the ability to benefit from creating a 1:1 relationship with customers.\u00a0<\/p>\r\n<p>Take Spotify Wrapped as an opportunity to be inspired. Analyze the zero-party data you currently collect and look for chances to get users involved in their journey with your brand. Your LTV will thank you.\u00a0<\/p>\r\n<p><em>For more about how to level up your personalization, check out our Personalization Playbook series highlighting the core pillars of personalization: <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-playbook-user-segmentation\/\" target=\"_blank\" rel=\"noopener\">User Segmentation<\/a>, <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-playbook-lifecycle-mapping\/\" target=\"_blank\" rel=\"noopener\">Lifecycle Mapping<\/a>, <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-playbook-workflow-building\/\" target=\"_blank\" rel=\"noopener\">Workflow Building<\/a>, and <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-playbook-dynamic-content\/\" target=\"_blank\" rel=\"noopener\">Dynamic Content<\/a>.\u00a0<\/em><\/p>","post_title":"How Spotify Wrapped Used Zero-Party Data for Good","post_excerpt":"Spotify Wrapped is a masterclass in personalization using zero-party data. Here we dive into how they did it, and how others can too.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-spotify-wrapped-used-zero-party-data-for-good","to_ping":"","pinged":"","post_modified":"2021-12-09 11:42:39","post_modified_gmt":"2021-12-09 19:42:39","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96506","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"December 09, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":10,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_Spotify-Wrapped-Zero-Party-Data.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_Spotify-Wrapped-Zero-Party-Data.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_Spotify-Wrapped-Zero-Party-Data-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120921_Spotify-Wrapped-Zero-Party-Data-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-spotify-wrapped-used-zero-party-data-for-good\/"},{"ID":96355,"post_author":"79","post_date":"2021-12-09 09:32:44","post_date_gmt":"2021-12-09 17:32:44","post_content":"<p>It\u2019s safe to say one of the <a href=\"https:\/\/www.spglobal.com\/marketintelligence\/en\/news-insights\/blog\/industries-most-and-least-impacted-by-covid19-from-a-probability-of-default-perspective-september-2020-update\" target=\"_blank\" rel=\"noopener\">industries most impacted by the onset of COVID-19<\/a> is the travel and hospitality industry. The pandemic served as a proverbial record-scratch for everyone\u2019s travel plans\u2014cruise ships were docked, planes were grounded, and <a href=\"https:\/\/www.cnbc.com\/2020\/04\/07\/empty-hotels-convert-into-coronavirus-quarantines-emergency-housing-to-keep-the-lights-on.html\" target=\"_blank\" rel=\"noopener\">hotels served as quarantine locations<\/a> versus luxurious getaways. And now, as we close out 2021, new variants (OMG, Omicron) have travel and hospitality brands once again contemplating the possible impact on their industry.<\/p>\r\n<p>But, this doesn\u2019t mean it\u2019s back to square one. Where travel and hospitality brands are today is vastly different from where they were in 2020. Yes, the bounce-back to pre-pandemic numbers has yet to happen (demand and travel trends are <a href=\"https:\/\/www.hospitalitynet.org\/opinion\/4106911.html\" target=\"_blank\" rel=\"noopener\">~20\u201325% below 2019<\/a>), but that doesn\u2019t mean brands haven\u2019t learned plenty along the journey thus far.<\/p>\r\n<p>For example, in 2020 many highly-anticipated trips were flat-out canceled. So, instead of getting their hopes up and rebooking the same trip in 2021, travelers opted to stay closer to home but further from crowds. <a href=\"https:\/\/www.npr.org\/2021\/10\/09\/1036555480\/pandemic-travel-industry-tourism-vacations\" target=\"_blank\" rel=\"noopener\">Choosing staycations over international trips<\/a> showed the travel and hospitality industry that the definition of a \u201cvacation\u201d is subjective. Beauty is in the eye of the beholder.<\/p>\r\n<p>Attitudes towards travel are constantly changing. So, what can travel and hospitality brands do to stay on top of the emerging trends in 2022? We\u2019ve got you covered.<\/p>\r\n<h3>4 Marketing Tips for Travel &amp; Hospitality Success in 2022<\/h3>\r\n<h4>1. Go Real-Time, Real Quick<\/h4>\r\n<p>The ever-changing travel landscape has made it difficult for brands to predict the next trend. Some sources are predicting <a href=\"https:\/\/www.forbes.com\/sites\/angelinavillaclarke\/2021\/11\/16\/the-travel-trend-report-2022-the-experts-have-their-say-pt1\/?sh=6ce2cc261142\" target=\"_blank\" rel=\"noopener\">higher spend and larger groups<\/a>, to make the value of the trip outweigh the risk. Some are saying with the <a href=\"https:\/\/www.travelagewest.com\/Industry-Insight\/Business-Features\/2022-Travel-Trends\" target=\"_blank\" rel=\"noopener\">labor shortage<\/a>, flights may never take off and hotel doors may never open. But, it\u2019s not about knowing what\u2019s coming, but more about being prepared to pivot. Staying flexible is crucial in an uncertain environment.<\/p>\r\n<p>For your marketing efforts, however, this translates to real-time marketing messaging. With everything from government restrictions to price fluctuations, it\u2019s important to keep your customers privy to any changes, as they\u2019re happening. While crucial for most industries, this is especially important for the travel and hospitality industry due to the high price points and numerous variables that could impact a customer\u2019s experience.<\/p>\r\n<p>It probably seems daunting to inform each individual customer of real-time changes to their unique travel itineraries, but it doesn\u2019t have to be a huge lift. With the right martech stack in place, marketing automation can perform real-time segmentation of your audiences, grouping them into similar categories.This allows you to feed information to larger segments, while still delivering relevant messages to each individual customer.<\/p>\r\n<p>Real-time messaging is just a piece of the personalization puzzle. There are a variety of ways to appeal to unique customers via your marketing messages, but it can be a fine line between personal and pushy.<\/p>\r\n<h4>2. Get Personal, But Not Pushy<\/h4>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">Marketing personalization<\/a> isn\u2019t a new concept. We know most customers (<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">71%, to be exact<\/a>) expect a certain level of customization when it comes to the marketing communications they receive. But personalization within the travel and hospitality industry, especially during these times, becomes a bit more nuanced.<\/p>\r\n<p>Because many <a href=\"https:\/\/www.cnn.com\/travel\/article\/new-us-travel-rules-omicron-what-to-know\/index.html\" target=\"_blank\" rel=\"noopener\">regulations and restrictions<\/a> are handed down by the powers that be, travel and hospitality brands need to tread a little lighter when it comes to marketing to their customers. Unlike challenges of a traditional retailer where the customer may ask for a refund or the product is sold out, outside influences like government regulations may be responsible for the challenges that arise in the travel industry.<\/p>\r\n<p>Brands need to establish trust with their customers and build a relationship early in the process to account for times when external factors get in the way. Something as simple as including the customer\u2019s name in messages could establish that you, the brand, are paying attention to their needs. To go a step further, you could tap into their historical data, understand what they do and don\u2019t like when it comes to vacation, and deliver dynamic content that changes along with their interactions with your brand.<\/p>\r\n<p>This, of course, should be the case regardless of where your customer is located.<\/p>\r\n<h4>3. Meet them Where They Are, Literally<\/h4>\r\n<p>For travel and hospitality, real-time messaging and personalization can only go so far without understanding where in the world the customer physically is located. Advertising low prices on a trip to Spain while the customer is currently in Spain won\u2019t garner a lot of engagement. For an industry that hinges on various destinations, geo-targeting is key.<\/p>\r\n<p>With a smartphone in the pocket of <a href=\"https:\/\/www.pewresearch.org\/internet\/fact-sheet\/mobile\/\" target=\"_blank\" rel=\"noopener\">85% of Americans<\/a>, knowing where each customer is, assuming they\u2019ve enabled location services, is a piece of cake. But, it\u2019s what you, as a travel brand, do with that information that will set you apart.<\/p>\r\n<p>Imagine you\u2019re an airline and your customer booked a flight, with a layover, through your app. Based on their location and time-of-day, you could make the assumption that they have missed their connecting flight. Instead of leaving your customer to panic, your marketing technology could automatically send a push notification that leads to flights from their current location to their desired final destination.<\/p>\r\n<p>But, it\u2019s hard to make an assumption like that based on location alone. Instead, brands should strive to understand the customer, as a whole. This requires un-siloed data.<\/p>\r\n<h4>4. Un-Silo Customer Data<\/h4>\r\n<p>Earlier, we mentioned the <a href=\"https:\/\/iterable.com\/blog\/upgrading-your-martech-stack-5-must-know-truths-kahoot\/\" target=\"_blank\" rel=\"noopener\">martech stack<\/a>. This refers to all of the various marketing applications you can access to execute your marketing strategy. And, while having an assortment of marketing tools available is meant to make the lives of your marketers easier, having them siloed, unable to communicate with one another, really doesn\u2019t help all that much.<\/p>\r\n<p>You\u2019re an airline again. You send your customer an email reminder to check in for their flight the following day. Whether they complete their check-in on desktop or mobile can guide your next marketing move. For example, say their flight is delayed. Do you let them know with a push notification or stick with email? If they checked in via the mobile app, we\u2019d recommend sending a push notification informing them of the delay. They\u2019re more likely to engage with the push notification since they\u2019re comfortable using your app. If they don\u2019t interact with the message, you can always follow up via a different channel.<\/p>\r\n<p>This is why a <a href=\"https:\/\/iterable.com\/features\/centralized-data\/\" target=\"_blank\" rel=\"noopener\">centralized data<\/a> location is vital for personalized marketing. Not only does it take the guesswork out of your marketing efforts, but it helps create a 360-degree view of each customer profile. Why does this matter for 2022? On top of personalization, it allows for automation, data analysis, and rapid testing. With data from multiple sources consolidated into one centralized location, your marketing team can feel empowered to focus on the bigger picture.<\/p>\r\n<h3>A Look to the Future\u2026and Today<\/h3>\r\n<p>The travel and hospitality industry in 2022 is still pretty up-in-the-air (pun intended). It\u2019s hard to predict numbers at a time where new curveballs are being thrown from every direction. But that\u2019s really what brands need to focus on: being flexible. Instead of focusing on what the numbers will be, focus on the right now. You have the time now to understand your customers better than ever before and establish relationships as the uncertainty continues.<\/p>\r\n<p><em>Instead of focusing on what could be, take a look at <a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Travel_1Pager.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000000;\">where the travel and hospitality industry stands today<\/span><\/a> and how Iterable can help your brand today, tomorrow, and in the future.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Travel_1Pager.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-96487\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Travel-1p-assets_CSA-Banner-1.png\" alt=\"\" width=\"769\" height=\"192\" \/><\/a><\/p>","post_title":"Top Travel and Hospitality Marketing Tips for 2022","post_excerpt":"As we close out 2021, new variants have travel and hospitality brands once again contemplating the possible impact on their industry.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"top-travel-and-hospitality-marketing-tips-for-2022","to_ping":"","pinged":"","post_modified":"2021-12-09 09:32:44","post_modified_gmt":"2021-12-09 17:32:44","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96355","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 09, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Travel-1p-assets_Blog-Hdr.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"travel and hospitality tips 2022\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Travel-1p-assets_Blog-Hdr.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Travel-1p-assets_Blog-Hdr-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/Travel-1p-assets_Blog-Hdr-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/top-travel-and-hospitality-marketing-tips-for-2022\/"},{"ID":96294,"post_author":"79","post_date":"2021-12-08 09:03:40","post_date_gmt":"2021-12-08 17:03:40","post_content":"<p>Giving back is on the rise. Last year, U.S. Businesses and Americans donated a <a href=\"https:\/\/apnews.com\/article\/philanthropy-health-coronavirus-pandemic-business-94cac51d5caf18f48a7827de04e017c0\" target=\"_blank\" rel=\"noopener\">record<\/a> of more than $471 billion dollars to charitable organizations. Even more impressive than the nine zeros behind that dollar amount? The fact that this giving happened during COVID-19, when people may have been feeling more grinchy than giving. If that doesn\u2019t reignite your hope in the human spirit, we don\u2019t know what will!<\/p>\r\n<p>Despite what you may see on the news, people care about the community: <a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/\" target=\"_blank\" rel=\"noopener\">77% of Americans<\/a> believe charity can make a difference. And the focus on values and integrity is at an all-time high with <a href=\"https:\/\/iterable.com\/blog\/6-insights-from-iterables-2021-consumer-psychology-poll\/\" target=\"_blank\" rel=\"noopener\">87% percent of consumers<\/a> saying they\u2019re more receptive to a brand\u2019s messages if they know the company\u2019s beliefs and values.<\/p>\r\n<p>It seems that we have finally reached a point where profit and philanthropy are inextricably tied. When times are tough for businesses, it\u2019s smart to bolster the most profitable arm of your business. And today, that\u2019s via business philanthropy.<\/p>\r\n<h3>Aliyah Powell on Business Philanthropy<\/h3>\r\n<p>We know that giving does good. But does it do the greatest good\u2014for both the community and for the company? This week, we asked Aliyah Powell, Diversity, Equity, and Inclusion (DE&amp;I) Program Manager here at Iterable, for guidance.<\/p>\r\n<h4>Q&amp;A with Aliyah Powell:<\/h4>\r\n<p><strong>1. Tell us a little bit about yourself!<\/strong><\/p>\r\n<p>There\u2019s a great quote by Rev. Dr. Martin Luther King, Jr. which reads, \u201cEverybody can be great...because anybody can serve. You don't have to have a college degree to serve. You don't have to make your subject and verb agree to serve. You only need a heart full of grace. A soul generated by love.\u201d He\u2019s describing servant leadership, which means considering impact above all else and asking the right questions\u2014not from your lens but from the lens of those who stand to benefit from your service. Corporate Social Responsibility (CSR) is all about servant leadership.I\u2019ve made it my career to advise and inspire businesses to approach CSR efforts with clear unbiased empathy and a receiver-centric mindset. There will always be something to learn but this work begins with an open mind and humility (which also happens to be one of <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s core values<\/a>).<\/p>\r\n<p>From nonprofit to for-profit, individual to group, everyone and anyone is capable of making a difference. All they need is an empowering agent. That\u2019s where I fit in!<\/p>\r\n<p><strong>2. What advice do you have for businesses interested in Corporate Social Responsibility (CSR)?<\/strong><\/p>\r\n<p>Set a strong foundation before you begin. Start your journey with CSR by honing in on which values intrinsically compel your organization to be socially responsible and socially conscious. Once those values are identified, they must be emphatically lived at all levels of the business.<\/p>\r\n<p>In Iterable\u2019s case, giving and inclusion are embedded in the way that we do business. We make it our mission to support our teammates through difficult times, <a href=\"https:\/\/iterable.com\/blog\/impact-at-iterable-empowering-progress-through-people\/\" target=\"_blank\" rel=\"noopener\">we match employee giving<\/a>, we support small and minority-owned businesses and we volunteer our time to better our communities. We do this as a company, within our business units, and through our clubs and <a href=\"https:\/\/iterable.com\/culture\/#:~:text=Affinity%20Groups%20are%20employee%2Dcreated,their%20community%20and%20professional%20growth.\" target=\"_blank\" rel=\"noopener\">affinity groups<\/a>.<\/p>\r\n<p><strong>3. Where does business philanthropy fit in?<\/strong><\/p>\r\n<p>Businesses talk about measurable inputs and outputs all the time. Think: KPIs (Key Performance Indicator) and OKRs (Objectives and Key Results). Philanthropy is a measurable and meaningful way to engage and encourage output. In other words, we put our money where our mouth is. We don\u2019t just set goals arbitrarily and aspirationally, we intentionally and purposefully pursue impact. We appreciate donating monetary resources as a means to help essential organizations operate but we strive to take that a step further by putting a face or a name to the giving.<\/p>\r\n<p><strong>4. How should brands approach business philanthropy?<\/strong><\/p>\r\n<p>With authenticity and impact in mind. Authenticity is the fuel behind philanthropy. You wouldn\u2019t see McDonald\u2019s launching a new toothbrush line, right? Or Apple investing in athleisure! The point is that the venture should provide meaningful value to the organization\u2019s brand, customers, and employees. The same thinking goes for philanthropy. Organizations should seek alignment between their corporate mission and their philanthropic mission. It\u2019s important that philanthropy is authentic and sustainable to maximize impact.<\/p>\r\n<p>Does donating directly to a <a href=\"https:\/\/www.501c3.org\/what-is-a-501c3\/\" target=\"_blank\" rel=\"noopener\">501(c)3<\/a> make an impact? Sure. The donation certainly helps with operating costs. But to have the most impact, the investment needs to be high-touch and intentional, which is why it is important to do your research. Community based organizations that are run by the communities they represent are always in need of additional support. Do the necessary work to ensure that your contribution is going directly to where it is needed most. Don\u2019t assume that just because an organization is the largest in a field that it is the best suited to your goals. And, finally (but perhaps most importantly), have open dialogue. Come from a place of humility and ask questions to ensure that your gift is culturally relevant, inclusive, and accessible. Don\u2019t make assumptions. Always ask how you can help and respond accordingly. Remember, \u201ceverybody can be great because anyone can serve.\u201d<\/p>\r\n<p><strong>5. How can brands orchestrate the greatest impact with their business philanthropy?<\/strong><\/p>\r\n<p>One of the best ways businesses can orchestrate major impact is by using their influence to create a ripple effect. This is not limited to philanthropy, it\u2019s also inclusive of diversity, equity and inclusion and sustainability. Advocacy for intentional giving and thought leadership encourage others to step up. By modeling inclusive and intentional behaviors, we multiply our impact and set a new standard.<\/p>\r\n<p>A great example of this orchestration in action is how we choose to make an impact at Iterable. We focus on giving to causes that are core to our community, and we lean on our Affinity Groups (internal advocacy groups) to guide and gut-check. For example, we have a large Veterans community at Iterable, and, for <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6864594571267989506\" target=\"_blank\" rel=\"noopener\">Veterans Day<\/a>, we closed the fundraising gap for three Veterans families requesting help through the organization <a href=\"https:\/\/operationhomefront.org\/\" target=\"_blank\" rel=\"noopener\">Operation Homefront<\/a>. Our Mixed Identities Affinity Group guided our advocacy efforts during <a href=\"https:\/\/iterable.com\/blog\/celebrating-native-american-heritage-month-through-local-leadership\/\" target=\"_blank\" rel=\"noopener\">Native American Heritage Month<\/a>. We\u2019re actively using our social channels to <a href=\"https:\/\/www.linkedin.com\/pulse\/honor-celebrate-native-american-heritage-month-iterable\/?trackingId=tGw2GqSIyErQTxWdomnFvQ%3D%3D\" target=\"_blank\" rel=\"noopener\">advocate<\/a> and educate as well. The point is, there are many ways to give. The important thing is to make sure it has meaning.<\/p>\r\n<h3>Fine-Tuning Philanthropy<\/h3>\r\n<p>Giving gifts, or money, is the most obvious philanthropic language. But today, Aliyah challenges us to develop more unique approaches that go beyond money and materialism to make an impact. Business leaders: follow her advice and do business for good this holiday season.<\/p>\r\n<p><em>This holiday, we\u2019re focusing on celebrating the season, sustainability! Join us to reduce our collective carbon footprint and <a href=\"https:\/\/onetreeplanted.org\/blogs\/stories\/celebrate-sustainable-holidays?utm_source=google-search&amp;utm_medium=pdmr&amp;utm_campaign={campaign}&amp;utm_term=&amp;gclid=CjwKCAiAhreNBhAYEiwAFGGKPOseJ_esSfbvfsJRPfheMkP4nqc-rslZAcYJT7pJ9TuPFormfekElBoC5IMQAvD_BwE\" target=\"_blank\" rel=\"noopener\">plant trees<\/a> where they are needed most.<\/em><\/p>","post_title":"Aliyah Powell on Fine-Tuning Business Philanthropy","post_excerpt":"When times are tough, it\u2019s smart to bolster the most profitable arm of your business. And today, that\u2019s via business philanthropy.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"aliyah-powell-on-fine-tuning-business-philanthropy","to_ping":"","pinged":"","post_modified":"2021-12-08 09:03:40","post_modified_gmt":"2021-12-08 17:03:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96294","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 08, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120721_Aliyah-Powell-QA_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Aliyah Powell on Business Philanthropy\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120721_Aliyah-Powell-QA_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120721_Aliyah-Powell-QA_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/120721_Aliyah-Powell-QA_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/aliyah-powell-on-fine-tuning-business-philanthropy\/"},{"ID":96180,"post_author":"88","post_date":"2021-12-08 08:33:10","post_date_gmt":"2021-12-08 16:33:10","post_content":"<p>Leverage data in a new way to provide customized content at an individual level. Consistently build 1:1 content\u00a0experiences that cultivate engagement and win customer trust across an entire audience base.<\/p>","post_title":"Go Put a Spell on Them: How Email Personalization Grows Customer Engagement and Value","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"go-put-a-spell-on-them-how-email-personalization-grows-customer-engagement-and-value","to_ping":"","pinged":"","post_modified":"2021-12-08 08:36:57","post_modified_gmt":"2021-12-08 16:36:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=96180","menu_order":5,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"December 08, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/2021-10-pathwire-email-camp-thumbnail.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/2021-10-pathwire-email-camp-thumbnail.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/2021-10-pathwire-email-camp-thumbnail-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/12\/2021-10-pathwire-email-camp-thumbnail-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/go-put-a-spell-on-them-how-email-personalization-grows-customer-engagement-and-value\/"},{"ID":96044,"post_author":"79","post_date":"2021-12-01 10:25:52","post_date_gmt":"2021-12-01 18:25:52","post_content":"<p>In the days following Black Friday and Cyber Monday, your inbox is likely jam-packed with promotional emails from every brand you\u2019ve ever given your email address to. Remember ten years ago when you signed up for whitewater rafting because your ex thought it would be fun? Bam. Today you can get 15% off your next raft adventure. Ah, memories.<\/p>\r\n<p>But, we digress. Let\u2019s get back into it.<\/p>\r\n<p>Promotional emails are usually generic, site-wide offers\u2014a \u201c20% Off\u201d here and a \u201cBOGO\u201d there. Given the sheer volume of promotional emails that inundate audiences\u2019 inboxes year-round, how can you stand out and capture the customers\u2019 attention?<\/p>\r\n<p>While a lot of the time, especially during this time of the year, the promotional offers are applicable to every item on your website, personalization can still play a pivotal role. We\u2019ll explain. But first, we\u2019re going to start at the beginning.<\/p>\r\n<h3>The History of Promotional Emails<\/h3>\r\n<p>We can all thank the \u201cFather of Spam,\u201d <a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/email-marketing-evolution\/\" target=\"_blank\" rel=\"noopener\">Gary Thuerk<\/a>, for gifting us with promotional emails. In 1978, Thuerk sent the first email blast to 400 customers, advertising a computer. The email generated $13 million in sales (over $78 million today) and a few complaints, but it\u2019s safe to say promotional emails became a roaring success.<\/p>\r\n<p>Nowadays, however, often referred to as \u201cbatch and blast\u201d emails, promotional emails are losing their efficacy. Sending the same email to every customer may seem smart, but it\u2019s a pure quantity play, without considering quality. In fact, <a href=\"https:\/\/medium.com\/wunderkind\/3-triggered-email-stats-all-marketers-should-know-ea0016aae07e\" target=\"_blank\" rel=\"noopener\">batch-and-blast emails only generate an average revenue of $0.04 per email sent<\/a>. Compare this to the average ROI for email marketing in general\u2014<a href=\"https:\/\/blogs.constantcontact.com\/what-is-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">$36 for every dollar spent<\/a>\u2014and it\u2019s clear that batch-and-blast emails don\u2019t deliver the same oomph.<\/p>\r\n<p>Why? Customers have become <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/personalizing-the-customer-experience-driving-differentiation-in-retail\" target=\"_blank\" rel=\"noopener\">accustomed to personalization in marketing<\/a>.<\/p>\r\n<h3>Why Does Promotional Email Personalization Matter?<\/h3>\r\n<p>Because promotional emails, especially for Black Friday and Cyber Monday, feature sitewide sales, brands may find it easier to send the exact same message to every customer on their mailing list. However, the message may not resonate the same way with each person.<\/p>\r\n<p>For example, say you\u2019re a home improvement store and you have a sale on hammers\u201410% off all hammers\u2014and decide to send a batch and blast promo to all of your customers highlighting the deal. Lisa, a long time customer, just bought a hammer via your website last week. John, on the other hand, has never purchased from you but subscribes to your newsletter. When receiving the promotional email, Lisa may be aggravated since she just recently paid full price for her hammer, while John may be elated and add a hammer to his shopping cart.<\/p>\r\n<p>While both Lisa and John interact and are familiar with your brand, they have had very different experiences. This is why personalization is vital. Instead of alienating an existing customer to satisfy a new one, brands can create an email marketing campaign that pleases everyone.<\/p>\r\n<h4>The Role of Triggered Emails<\/h4>\r\n<p>With the right marketing automation technology and a fully fleshed out <a href=\"https:\/\/iterable.com\/blog\/upgrading-your-martech-stack-5-must-know-truths-kahoot\/\" target=\"_blank\" rel=\"noopener\">martech stack<\/a>, brands can send emails (among other marketing communications) based on customers\u2019 past actions. <a href=\"https:\/\/iterable.com\/blog\/8-must-have-marketing-workflows-for-every-team\/\" target=\"_blank\" rel=\"noopener\">Marketing workflows<\/a> can be designed such that different experiences result in different messaging. Using refined segmentation, you can be more targeted in your promotions.\u00a0<\/p>\r\n<p>Customers who have made a purchase previously, like Lisa, could be sent a promotional email with a coupon for items that pair well with their last purchase. For example, maybe Lisa forgot to purchase nails with her hammer. After her hammer is purchased, an email with a coupon for 10% off nails could be triggered to send automatically.<\/p>\r\n<p>Customers who have never made a purchase, like John, could be served a site-wide coupon, to promote browsing and a first purchase. Or, maybe John is subscribed to your gardening newsletter but hasn\u2019t made a purchase. When he signs up for your newsletter, your workflow could trigger a promotional email that highlights gardening tools.<\/p>\r\n<p>While triggered emails are important for automating once-manual processes, there\u2019s more brands can do to further personalize emails.<\/p>\r\n<h4>Dynamic Content<\/h4>\r\n<p>Building marketing workflows to send triggered emails is a good first step to developing segments and personalizing promotional emails, but we can do better. To enhance your triggered emails even more, you can take advantage of <a href=\"https:\/\/iterable.com\/blog\/dynamic-content-data-before-design\/\" target=\"_blank\" rel=\"noopener\">dynamic content<\/a> fields. These fields can pull information from your <a href=\"https:\/\/iterable.com\/features\/catalog\/\" target=\"_blank\" rel=\"noopener\">catalog<\/a> or customer profiles to adjust for each recipient.<\/p>\r\n<p>In Lisa\u2019s email, for example, you could include a photo of the hammer she just purchased above the new recommended items, to remind her of her past purchase and show that your brand is providing customized product recommendations.<\/p>\r\n<p>With John, you could include his name in the subject line and then include a working countdown that shows when the coupon expires. If John revisits the email later, the countdown should still be accurate to the time he revisits.<\/p>\r\n<p>There are multiple ways to personalize promotional emails for each individual customer. It may sound like a heavy lift for your marketing team, but it doesn\u2019t have to be.<\/p>\r\n<h3>Work Smarter, Not Harder<\/h3>\r\n<p>Personalized promotional emails for each of your customers doesn\u2019t mean crafting hundreds of thousands of emails and sending them out individually. Start by taking the time to <a href=\"https:\/\/iterable.com\/blog\/segmentation-practices-you-needed-to-implement-yesterday\/\" target=\"_blank\" rel=\"noopener\">segment your customers<\/a> into specific groups with similar traits, based on <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">zero-party<\/a> and behavioral data. With this segmentation alone you can set a base level of email personalization.<\/p>\r\n<p>Once you have your segments you can create niche marketing workflows that guide members of each segment through the marketing funnel. Then, the pi\u00e8ce de r\u00e9sistance is incorporating dynamic content. By utilizing your data feeds to enhance your email templates, you can auto-populate emails with content specific to each user profile. In doing so, you\u2019ll create a highly personalized experience for each individual customer. They\u2019ll feel like they\u2019re the only one on your mailing list.<\/p>\r\n<p>Impersonal batch and blast is a thing of the past. Create personalized promotional emails to stand out in your customers\u2019 inboxes.<\/p>\r\n<p><em>To learn more about Iterable\u2019s <a href=\"https:\/\/iterable.com\/features\/email\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a> capabilities, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> today.<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","post_title":"Using Dynamic Content to Personalize Promotional Emails","post_excerpt":"Given the sheer volume of promotional emails that inundate audiences\u2019 inboxes, how can you stand out and capture the customers\u2019 attention?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"using-dynamic-content-to-personalize-promotional-emails","to_ping":"","pinged":"","post_modified":"2021-12-01 10:25:52","post_modified_gmt":"2021-12-01 18:25:52","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=96044","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"December 01, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/120121_Dynamic-Content-Promo-Emails_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"promotional emails\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/120121_Dynamic-Content-Promo-Emails_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/120121_Dynamic-Content-Promo-Emails_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/120121_Dynamic-Content-Promo-Emails_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/using-dynamic-content-to-personalize-promotional-emails\/"},{"ID":95989,"post_author":"79","post_date":"2021-11-29 14:07:02","post_date_gmt":"2021-11-29 22:07:02","post_content":"<p>We hear it all the time: the word <em>authenticity<\/em>.<\/p>\r\n<p>It means being real. It means being genuine. It means not being fake. Sounds easy enough, right?<\/p>\r\n<p>But if being authentic is simple, why are so many people, brands, and businesses accused of inauthenticity?<\/p>\r\n<p>For one, consumers care more about authenticity and are noticing when it is and isn\u2019t present. They want to shop with brands that know and share their values, paying extra for a side of impact and empathy. But what consumers giveth, they taketh away. They are connected, discerning, and vocal. And, they know when businesses aren\u2019t following through on their promises. Consumers invest in brands that make a difference, but deceiving a caring consumer dooms a brand to failure.<\/p>\r\n<p>We are all learning how to be better global citizens by making a greater impact (and a smaller footprint). And, this month, when we didn\u2019t quite know how best to support and celebrate, we looked internally for help.<\/p>\r\n<h3>Mixed Identities Affinity Group<\/h3>\r\n<p>Here at Iterable we have <a href=\"https:\/\/iterable.com\/blog\/5-steps-building-amazing-company-culture\/\" target=\"_blank\" rel=\"noopener\">Affinity Groups<\/a>\u2014groups created and run by employees who share a common community or identity. Our Affinity Groups play a vital role in ensuring an inclusive environment where all are valued and empowered to succeed. They challenge us to take action, and use our platform of prominence and power in the marketing technology industry for good.<\/p>\r\n<p>This month\u2014<a href=\"https:\/\/nativeamericanheritagemonth.gov\/\" target=\"_blank\" rel=\"noopener\">Native American Heritage Month<\/a>\u2014we partnered with our Mixed Identities Affinity Group to take action. The Mixed Identities Affinity group, led internally by <a href=\"https:\/\/iterable.com\/blog\/ask-an-iterator-jeremy-moffett-on-sms-marketing\/\" target=\"_blank\" rel=\"noopener\">Jeremy Moffett<\/a>, Manager of Customer Success, and Ryan Glavor, Sales Development Representative, creates space for reflection and learning for Iterators within multiple identities and communities.<\/p>\r\n<p>\u201cCelebrating Indigenous culture and traditions through businesses, authors, artists, and food is something we can and should do all year long. We have the power to make change by taking direct action to support Indigenous rights and culture,\u201d shares Ryan Glavor. \u201cBut a good way to start a celebration is through education\u2014learn about the history of the land you\u2019re standing on and practice Indigenous land acknowledgment. The information is incredibly accessible and this can be the catalyst of truly experiencing, honoring, and appreciating Native American cultural practices. Food and shopping can be a great place to start.\u201d<\/p>\r\n<h3>This Land is [Not] Our Land<\/h3>\r\n<p>Remote by design, Iterators work in 38 states around the U.S.<\/p>\r\n<p>But this is not discovered land. This is not our land. This is colonized land. We have a clear awareness that colonization, genocide, and slavery have had devastating effects on Indigenous people. And with that awareness comes the power to make a difference. So, guided by our Affinity Group leaders, we took a tour across our offices in the U.S. to recognize the Indigenous populations who called this land home before we called it a country.<\/p>\r\n<h4>First Stop: San Francisco<\/h4>\r\n<p>Iterable headquarters is in San Francisco. But this is not our land. Before the Spanish arrived to colonize the Presidio, the San Francisco Peninsula was predominantly occupied by a people known as Ohlone or Costanoan. Archeological evidence indicates an Ohlone\/Costanoan presence at the site of the Presidio by about 740 A.D.<\/p>\r\n<p>How did we learn this? The internet.<\/p>\r\n<p>How can you celebrate, support, and learn more?<\/p>\r\n<p>Visit <a href=\"https:\/\/wahpepahskitchen.com\/about-us\" target=\"_blank\" rel=\"noopener\">Wahpepah\u2019s Kitchen<\/a>, a new woman-owned Native American restaurant serving a modern take on Indigenous cuisine. Wahpepah\u2019s Kitchen is based in Oakland, and owned by <a href=\"https:\/\/abc7news.com\/chef-crystal-wahpepah-open-kitchen-native-american-cuisine-indigenous-food\/11230086\/\" target=\"_blank\" rel=\"noopener\">Crystal Wahpepah<\/a>\u2014an enrolled member of the Kickapoo nation of Oklahoma. Crystal was born and raised as a Kickapoo Native surrounded by a multi-tribal, tight-knit, urban Native community. Importantly, she\u2019s also an African American from East Oakland. She\u2019s a trailblazer, and an inspiration for other young, Indigenous entrepreneurs.<\/p>\r\n\r\n[caption id=\"attachment_95991\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-95991\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Wahpehpahs-Kitchen.png\" alt=\"Wahpepah's Kitchen\" width=\"512\" height=\"410\" \/> <em>Jeremy visited Wahpepah\u2019s kitchen in Oakland, and shares \u201cDelicious! Highlight recommend checking it out for anyone who is in the Bay Area!\u201d<\/em>[\/caption]\r\n\r\n<p>Wahpehpah\u2019s Kitchen is not only a destination for foodies around the Bay Area (explore their <a href=\"https:\/\/wahpepahskitchen.com\/menu\" target=\"_blank\" rel=\"noopener\">menu<\/a>!), but it's also a cultural exchange, where people unfamiliar with native cuisine can get a good meal and a good lesson. Watch closely for what\u2019s next for Wahpepah\u2019s Kitchen, and follow their journey on <a href=\"https:\/\/www.instagram.com\/wahpepahskitchen\/?hl=en\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>.<\/p>\r\n<h4>Next Stop: Denver<\/h4>\r\n<p>We expanded our operations to Denver in 2016. But this is not our land. By the time Europeans entered Colorado, several historic tribes had moved into and inhabited the Denver area. This includes the Apaches, Utes, Osage, Cheyennes, Comanches, and Arapahoes.<\/p>\r\n<p>As Europeans settled in new territories, they displaced existing native tribes forcing them to move farther westward. These Natives then displaced existing native tribes. Essentially, the westward settlement of Europeans caused a chain reaction in the displacement of Indigenous native tribes.<\/p>\r\n<p>We\u2019re excited to highlight <a href=\"https:\/\/www.tocabe.com\/\" target=\"_blank\" rel=\"noopener\">Tocabe<\/a>, the only American Indian restaurant in the Denver metro area and one of only a handful throughout the United States. Specializing in contemporary American Indian cuisine, the menu combines traditional Osage family recipes with elements of modern American Indian fare. Their vision? \u201cTo embrace the traditions of American Indian Cuisine and ingredients by building community through food.\u201d<\/p>\r\n<p>While the pandemic proved challenging for Tocabe, it pushed them to innovate. The result? The <a href=\"https:\/\/www.5280.com\/2021\/06\/tocabe-is-launching-an-online-marketplace-for-native-and-indigenous-foods\/\" target=\"_blank\" rel=\"noopener\">expansion<\/a> of their \u201cnative first, local second\u201d philosophy of sourcing ingredients and produce from Native American purveyors around the United States. The new <a href=\"https:\/\/shoptocabe.com\/\" target=\"_blank\" rel=\"noopener\">Tocabe Indigenous Market<\/a>\u2014which launched in mid-June\u2014features nine Native suppliers across the country and some 40 pantry staples and ingredients.<\/p>\r\n\r\n[caption id=\"attachment_95998\" align=\"alignnone\" width=\"454\"]<img class=\"size-full wp-image-95998\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Indigenous-Market.png\" alt=\"Tocabe's Indigenous Market\" width=\"454\" height=\"512\" \/> <em>Customers can go to Tocabe\u2019s online marketplace at its website to shop products like wild rice from Red Lakes Nation; pinto beans, juniper ash, and Navajo blue cornmeal from Navajo Pride Foods.<\/em>[\/caption]\r\n\r\n<p>In the Denver metro area? Consider Tocabe for your next night out. Elsewhere in the US? Tocabe offers nationwide shipping for its online marketplace.<\/p>\r\n<h4>Final Stop: New York<\/h4>\r\n<p>Our New York office, which opened in 2017, is located between the Flatiron and Empire State buildings. But this is not our land. When the Dutch arrived in the 17th century in what\u2019s now New York City, their encounters with the Indigenous peoples, known as the Lenape were, initially, amicable. They shared the land and traded guns, beads, and wool for beaver furs. But everything changed when the Dutch \u201cpurchased\u201d Manhattan island from the Lenape in 1626. The transaction marked the very beginning of the Lenape\u2019s forced mass migration out of their homeland.<\/p>\r\n<p>In New York\u2014the fashion capital of the world\u2014the concept of taking something that isn't yours, pops up all of the time.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_96004\" align=\"alignnone\" width=\"512\"]<img class=\"wp-image-96004 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Indigenous-Designers-and-Brands.png\" alt=\"Indigenous Brands and Designers\" width=\"512\" height=\"288\" \/> <em>This month consider learning more about your clothing purchases, and consider supporting <a href=\"https:\/\/www.cosmopolitan.com\/style-beauty\/fashion\/g33825337\/native-american-clothing-brands\/\" target=\"_blank\" rel=\"noopener\">Indigenous designers and brands<\/a> that are rich in tradition and culture.<\/em>[\/caption]\r\n\r\n<p>Shop consciously through this eponymous line by Anishinaabe designer Lesley Hampton (far left in the image above). For patterns, look at this fashion line by artist and designer <a href=\"https:\/\/laurengoodday.com\/\" target=\"_blank\" rel=\"noopener\">Lauren Good Day<\/a>, an enrolled member of the Three Affiliated Tribes (Mandan, Hidatsa, Arikara Nation) of the Ft. Berthold Reservation in North Dakota, USA and also a registered Treaty Indian with the Sweet Grass Cree First Nation in Saskatchewan, Canada (middle). Or, shop sustainable clothing and accessories from <a href=\"https:\/\/www.shenative.com\/\" target=\"_blank\" rel=\"noopener\">SheNative<\/a>, an Indigenous women-led brand founded by Devon Fiddler which <a href=\"https:\/\/www.shenative.com\/pages\/about-us\" target=\"_blank\" rel=\"noopener\">commits 2%<\/a> of each purchase to causes that support native women (far right).<\/p>\r\n<h3>Celebrating Native American Heritage Month<\/h3>\r\n<p>This month, we\u2019re celebrating Native American History by learning more, eating at new places, being more proactive in our purchases, and informing others. We can\u2019t erase the past, but we can acknowledge it. This is not our land. This is Indigenous land. And we\u2019re humbled and honored to experience it.<\/p>","post_title":"Celebrating Native American Heritage Month Through Local Leadership","post_excerpt":"Celebrate Native American Heritage Month by learning more, eating at new places, being proactive in our purchases, and informing others.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"celebrating-native-american-heritage-month-through-local-leadership","to_ping":"","pinged":"","post_modified":"2021-11-29 14:07:02","post_modified_gmt":"2021-11-29 22:07:02","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95989","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 29, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112921_Native-American-Heritage-Month_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Native American Heritage Month\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112921_Native-American-Heritage-Month_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112921_Native-American-Heritage-Month_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112921_Native-American-Heritage-Month_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/celebrating-native-american-heritage-month-through-local-leadership\/"},{"ID":95931,"post_author":"79","post_date":"2021-11-23 08:59:10","post_date_gmt":"2021-11-23 16:59:10","post_content":"<p>\u201cMoney makes the world go round.\u201d \u201cCash rules everything around me.\u201d With <a href=\"https:\/\/www.apa.org\/news\/press\/releases\/stress\/2020\/sia-mental-health-crisis.pdf\" target=\"_blank\" rel=\"noopener\">64% of adults<\/a> saying that money is a significant stressor in their lives, it\u2019s safe to say that most people have money on their mind. That\u2019s where financial service (\u201cfinserv\u201d) companies come in.<\/p>\r\n<p>The finserv industry has skyrocketed in recent years. By 2022, this industry is expected to <a href=\"https:\/\/balancingeverything.com\/fintech-statistics\/\" target=\"_blank\" rel=\"noopener\">reach $310 billion<\/a> and continue growing past the 25,000+ startups already in the global market. Financial literacy and wealth management startups have popped up across the globe to help the average consumer take control of their monetary futures.<\/p>\r\n<p>The modern finserv industry brings something previously deemed for the elite\u2014money management\u2014to the masses. Finserv brands now face a swathe of new use cases and personas, and consumers, who are presented with countless options, have heightened expectations.<\/p>\r\n<p>Moving into 2022 and beyond, finserv brands are faced with the challenge of acquiring new customers, creating a differentiated experience, standing out amongst the crowd, and doing all of this while staying secure and trustworthy.<\/p>\r\n<p>A lofty task, but that\u2019s why we have four key tips for finserv marketers to focus on in 2022 to make sure their customer experience lets consumers rule the cash around them, not the other way around.<\/p>\r\n<h3>4 Marketing Tips for FinServ Success in 2022<\/h3>\r\n<h4>1. Build Out\u2014and Share\u2014Your Content Portfolio<\/h4>\r\n<p>Perhaps the biggest issue plaguing finserv today is the financial literacy of the customer base. If only one-third of adults <a href=\"https:\/\/gflec.org\/wp-content\/uploads\/2015\/11\/3313-Finlit_Report_FINAL-5.11.16.pdf?x37611\" target=\"_blank\" rel=\"noopener\">understand basic financial concepts<\/a>, it can be hard to market the full capabilities and advantages of using your products and services.<\/p>\r\n<p>Here is where your content marketing team can shine. Educational resources. Videos. Guides. Blogs. Podcasts. Cheat sheets. These are all excellent options to help educate your audience on (1) the different ways to use your products and services and, more importantly, (2) on the foundational concepts of your industry.<\/p>\r\n<p>Whether you\u2019re in credit, insurance, banking, investments, etc., there\u2019s going to be a portion of your audience that needs help in understanding just what the heck is going on. Dealing with money is stressful enough. By giving them the resources they need\u2014in an honest, largely product-agnostic way\u2014you\u2019ll make their lives easier, build their trust, and keep them coming back to learn more from you.<\/p>\r\n<p>Lastly, share this content out through your marketing channels! Don\u2019t sit back and wait for your audience to stumble across one blog post, think it\u2019s great, and hope they keep exploring your library. Share it out and do so across all of your channels...<\/p>\r\n<h4>2. Create a Frictionless Cross-Channel Experience<\/h4>\r\n<p>Speaking of cross-channel marketing! Almost half of consumers (46% to be exact) <a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/financial-services\/library\/digital-banking-consumer-survey.html\"><em>only use<\/em> digital channels<\/a> for banking. And, as of 2019, almost $2 billion was <a href=\"https:\/\/www.gsma.com\/sotir\/wp-content\/uploads\/2020\/03\/GSMA-State-of-the-Industry-Report-on-Mobile-Money-2019-Full-Report.pdf\" target=\"_blank\" rel=\"noopener\">processed <em>daily<\/em> via mobile devices<\/a>. The future of finserv is mobile. Sorry, the <em>present<\/em> of finserv is mobile.<\/p>\r\n<p>But, that doesn\u2019t mean your other channels are moot. Email and direct mail are still crucial. Our friends at insurance agency, <a href=\"https:\/\/www.policygenius.com\/\" target=\"_blank\" rel=\"noopener\">Policygenius<\/a>, recently told us about the <a href=\"https:\/\/youtu.be\/NOB0RCPolNk\" target=\"_blank\" rel=\"noopener\">impact direct mail had on their customer journey<\/a>.<\/p>\r\n<p>This will probably be said at least one more time, but anything to do with money is stressful for the majority of your customers. When mapping out your customer journey, consider the different ways they interact with your brand and how consistent the transitions between channels are.<\/p>\r\n<p>For example, many of you reading this have an app and a mobile site. There are b<a href=\"https:\/\/iterable.com\/blog\/app-vs-mobile-site-when-to-focus-on-each\/\" target=\"_blank\" rel=\"noopener\">enefits to both<\/a>, but the important point is that using one or the other shouldn\u2019t feel like the user has found themselves engaging with a completely different brand.<\/p>\r\n<p>The same goes for your marketing channels. Email and SMS. Push notifications and in-app. All of these channels should maintain a similar tone of voice, branding, and relative cadence that individualizes the experience.<\/p>\r\n<p>If you\u2019re unsure what this could look like, check out our eight <a href=\"https:\/\/iterable.com\/blog\/8-must-have-marketing-workflows-for-every-team\/\" target=\"_blank\" rel=\"noopener\">must-have marketing workflows<\/a>. Incorporating an automated workflow into your customer experience keeps the user engaged without adding extra work or complexity for either side of the marketer-consumer equation.<\/p>\r\n<h4>3. Personalization Through Data and Automation<\/h4>\r\n<p>For marketers, data rules everything around us. Data is on our minds. For finserv marketers, data is abundant and useful for successful marketing campaigns.<\/p>\r\n<p>Does it look like a user is saving up for a house? Have they changed their insurance policy selection after years of staying the same? Are they applying for new credit cards?<\/p>\r\n<p>Whatever the trigger point is in your subcategory of finserv, you likely have the data to be able to identify life changes based on your users\u2019 behavior. What you need now, is a martech stack capable of centralizing this data in a single spot for easier viewing and action.<\/p>\r\n<p>After that, automation comes in. Iterable\u2019s workflows are mentioned above as one option for automating the customer experience, but the goal for marketers should always be to automate, analyze, and iterate.<\/p>\r\n<p>Finserv is under high scrutiny for secure data collection and storage. Your brand has done the due diligence. Now it\u2019s time to give back by personalizing the experience, which can be done in any number of ways.<\/p>\r\n<p>Local regulations can complicate matters for consumers, but not if you incorporate their <a href=\"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">location into your marketing<\/a>. Let users know you\u2019re paying attention and do so by using data they have provided. The kicker, though, is that to avoid the creepy factor, you have to add value. Here\u2019s where further interpretation of their behavioral data\u2014and savvy sharing of content\u2014makes you a trusted partner more than a service provider.<\/p>\r\n<h4>4. Get Your Users Talking<\/h4>\r\n<p>If you follow the above three tips, you\u2019ll have a marketing experience worth talking about, and boy oh boy do consumers love sharing their experiences with brands.<\/p>\r\n<p>They also love hearing others\u2019 experiences: 92% of consumers trust referrals <a href=\"https:\/\/www.buyapowa.com\/blog\/92-of-consumers-trust-word-of-mouth\/\" target=\"_blank\" rel=\"noopener\">from people they know<\/a>.<\/p>\r\n<p>Referrals are a huge part of finserv. Think about when you first started out saving or buying insurance or applying for credit cards. Sure, there was a research component to it, but you likely asked your friends and family for their advice and experiences.<\/p>\r\n<p>Credibility and trust take time to develop in finserv, and with this comes a longer investment in acquiring customers. By tapping into your most loyal, active customers, you\u2019re fostering brand advocates, which is invaluable moving forward.<\/p>\r\n<p>I\u2019ll reiterate: a good marketing experience is worth talking about. Sharing trustworthy, educational content, with a smooth, frictionless experience, using data to personalize said experience\u2014that creates a good customer experience.<\/p>\r\n<p>If you can\u2019t get referrals quite as much, the next best thing is a good review. Consumers nowadays are seeking reviews before potentially even finding referrals. How many times have you been looking for something, found a few highly-rated reviews, and then asked around if anyone has a personal experience with that brand?<\/p>\r\n<p>For finserv marketers in 2022, give your users a chance to speak up. Send surveys. Ask for feedback. Incentivize honest reviews with discount codes. Send referral codes. Any and every way you can build a brand advocate from a loyal customer will help with your LTV and CAC in the long run.<\/p>\r\n<h3>A Look to the Future...And Today<\/h3>\r\n<p>Finserv in 2022 is a crowded field that is only going to increase in competitiveness. Getting the foundations set early in your marketing strategy can be the edge you need to stand out and earn loyal brand advocates for customers.<\/p>\r\n<p>Above, we looked at the finserv of tomorrow\u2014well, a month and some change from now. Below, we have a look at the finserv of today, and how you can take the next step to enact the change you want to see in your marketing. Check out this quick look at <a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable_FinServ_1Pager.pdf\" target=\"_blank\" rel=\"noopener\">where the finserv industry stands today<\/a>, and how Iterable can help your marketing team achieve more in 2022 and beyond.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable_FinServ_1Pager.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-95938\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable_FinServ_1Pager_768x192.png\" alt=\"Finserv today\" width=\"768\" height=\"192\" \/><\/a><\/p>","post_title":"Top FinServ Marketing Tips for 2022","post_excerpt":"By 2022, the finserv industry is expected to reach $310 billion and continue to grow. Here are four tips for keeping up.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"top-finserv-marketing-tips-for-2022","to_ping":"","pinged":"","post_modified":"2021-11-23 08:59:10","post_modified_gmt":"2021-11-23 16:59:10","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95931","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 23, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112321_FinServ-Marketing-Tips_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Finserv in 2022\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112321_FinServ-Marketing-Tips_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112321_FinServ-Marketing-Tips_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/112321_FinServ-Marketing-Tips_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/top-finserv-marketing-tips-for-2022\/"},{"ID":95909,"post_author":"79","post_date":"2021-11-22 13:21:03","post_date_gmt":"2021-11-22 21:21:03","post_content":"<p>When a customer signs up for your newsletter, you send them an email immediately after, right? This is essentially a mini workflow campaign. The best part? It\u2019s automated. The email is sent\u2014based on a triggered event\u2014without any additional lift from your marketing team.<\/p>\r\n<p>Now, take that concept and flip it on its head. Instead of starting with the customer action, start with a goal and work backwards to create a personalized, automated workflow that guides customers to the finish line. The more specific your goal, the more elements you can add into your workflow.<\/p>\r\n<p>Automated workflows guide users to a specific endpoint and, as an added bonus, they can provide your marketing team with helpful insights. For example, if you\u2019re A\/\/B testing an email subject line and notice a clear winner, you can, in real-time, edit the workflow to only serve that subject line to future customers who enter the workflow.\u00a0<\/p>\r\n<p>In addition to a webinar that focuses on <a href=\"https:\/\/iterable.com\/webinars\/the-3-must-have-campaign-workflows-for-every-marketing-team-us\/\" target=\"_blank\" rel=\"noopener\">how to build workflows<\/a> and three industry-specific must-have workflows, we\u2019ve also created a workflow lookbook that highlights eight workflow campaigns every brand should have under their belt.<\/p>\r\n<h3>Building a Well-Designed Marketing Workflow<\/h3>\r\n<p>In the webinar, Tasmin Singh and Amalia Beckmann, two of Iterable\u2019s Enterprise Customer Success Managers, demonstrate how workflows can have a wide variety of uses. Whether it\u2019s the initial interaction with a customer or a re-engagement campaign meant to solidify loyalty and trust, workflows can be designed to fit a variety of marketing needs.\u00a0<\/p>\r\n<p>However, to build an effective workflow, Tasmin and Amalia highlight four key requirements:<\/p>\r\n<ul>\r\n\t<li>A starting place<\/li>\r\n\t<li>Defined steps<\/li>\r\n\t<li>An end goal<\/li>\r\n\t<li>Monitoring and optimization<\/li>\r\n<\/ul>\r\n<p>While these four requirements set the foundation for building a workflow, you\u2019ll also need to consider the workflow frequency, suppression, and exit strategy.\u00a0<\/p>\r\n<p>First, how many messages are you going to send each customer in a given workflow? Then, when are you going to avoid sending customers specific messages, based on previous actions? And, lastly, where users are sent after they\u2019ve completed the workflow?\u00a0<\/p>\r\n<p>Lastly, in addition to industry-specific workflows and what they may typically look like, this webinar features welcome\/onboarding examples from <a href=\"https:\/\/www.calm.com\/\" target=\"_blank\" rel=\"noopener\">Calm<\/a> and <a href=\"https:\/\/www.underarmour.com\/en-us\/\" target=\"_blank\" rel=\"noopener\">Under Armour<\/a>, an abandonment example from <a href=\"https:\/\/www.chewy.com\/\" target=\"_blank\" rel=\"noopener\">Chewy<\/a>, and a conversion example from <a href=\"https:\/\/www.meetup.com\/\" target=\"_blank\" rel=\"noopener\">Meetup<\/a>.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/webinars\/the-3-must-have-campaign-workflows-for-every-marketing-team-us\/\" target=\"_blank\" rel=\"noopener\">Watch the full webinar<\/a> for some industry-specific workflow campaign examples.<\/em><\/p>\r\n<h3>A Sneak Peek at the Workflow Lookbook<\/h3>\r\n<p>Like we mentioned, the more specific you can get with your goals, the more detailed your workflows will be. You can absolutely use the industry-specific webinar examples for inspiration as you create your own detailed workflows, but, if you\u2019re in the market for even more examples, our new workflow lookbook contains frequently-used, must-have workflow campaigns across <em>all<\/em> industries.<\/p>\r\n<p>These campaigns include:<\/p>\r\n<ul>\r\n\t<li>Welcome\/Onboarding<\/li>\r\n\t<li>Promotional<\/li>\r\n\t<li>Nurture<\/li>\r\n\t<li>Abandoned Cart<\/li>\r\n\t<li>Re-engagement<\/li>\r\n<\/ul>\r\n<p>Because there are various marketing channels you can take advantage of as a customer interacts with your brand, there could be multiple workflows per campaign\u2014each dedicated to a different channel.\u00a0<\/p>\r\n<p>For the welcome\/onboarding campaign, for example, we feature both an email onboarding workflow as well as a mobile app onboarding workflow. For the email onboarding workflow, the goal is to have the user click through the email and then have them set their user preferences. For the app download workflow, the goal is to get the user to download the app and then convert through the app. Different situations call for different workflows, and customers today not only appreciate it, they expect a unique, personalized experience that aligns with their individual journey.\u00a0<\/p>\r\n<p><em>To view each of the campaigns and their corresponding workflows, <a href=\"http:\/\/iterable.com\/whitepaper\/8-must-have-workflows-for-every-marketing-team\" target=\"_blank\" rel=\"noopener\">view the full lookbook<\/a>.<\/em><\/p>\r\n<p><a href=\"http:\/\/iterable.com\/whitepaper\/8-must-have-workflows-for-every-marketing-team\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-95910\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x192.png\" alt=\"workflow lookbook\" width=\"768\" height=\"192\" \/><\/a><\/p>","post_title":"8 Must-Have Marketing Workflows for Every Team","post_excerpt":"Learn how you can design experiences that lead customers to a specific goal completion by creating detailed, automated marketing workflows.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"8-must-have-marketing-workflows-for-every-team","to_ping":"","pinged":"","post_modified":"2021-11-22 13:21:03","post_modified_gmt":"2021-11-22 21:21:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95909","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 22, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/8-must-have-marketing-workflows-for-every-team\/"},{"ID":95870,"post_author":"87","post_date":"2021-11-19 09:11:37","post_date_gmt":"2021-11-19 17:11:37","post_content":"<p>Creating a seamless experience requires always having a next step\u2014the right next step\u2014for your customers as they engage with your brand. Designing workflow campaigns allows your marketing team to automate this process, taking them out of the nitty-gritty and giving them time to focus on the overall strategy.<\/p>\r\n<p>Ready to see how it\u2019s done? In this lookbook we\u2019ve put together some must-have workflows to showcase how these campaigns are always a step ahead in the customer journey.<\/p>\r\n<p><strong>In this lookbook you\u2019ll get:<\/strong><\/p>\r\n<ul>\r\n\t<li>Inspiration from eight built-out, illustrative workflows\u00a0<\/li>\r\n\t<li>Tips for getting customer journeys started<\/li>\r\n\t<li>A description and goal for each workflow<\/li>\r\n<\/ul>","post_title":"8 Must-Have Workflows for Every Marketing Team","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"8-must-have-workflows-for-every-marketing-team","to_ping":"","pinged":"","post_modified":"2021-11-19 10:46:26","post_modified_gmt":"2021-11-19 18:46:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=95870","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"November 19, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Iterable-Workflow-Lookbook_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/8-must-have-workflows-for-every-marketing-team\/"},{"ID":95878,"post_author":"35","post_date":"2021-11-18 11:24:25","post_date_gmt":"2021-11-18 19:24:25","post_content":"<p><em>At Iterable, we like celebrating the <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems, and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>For today's episode we took a look how <a href=\"https:\/\/www.forhers.com\/\" target=\"_blank\" rel=\"noopener\">telehealth company<\/a> hims &amp; hers communicates with a diverse set of personas about typically stigmatized health issues. I sat down with Shilpa Rajgopal, Associate Director of Marketing at hims &amp; hers, to get her insight on how the company markets to their customers base, builds a comprehensive lifecycle map, and incorporates honesty and comfort into their messaging.\u00a0<\/p>\r\n<h3>Meet Shilpa From hims &amp; hers<\/h3>\r\n<p>Mental health, hair loss, skincare, and sexual health. All of these are common areas of concern for people across backgrounds and age groups. And yet, these all come with their own stigmas that make it harder for people to feel comfortable seeking help. In our chat, Shilpa walks through how hims &amp; hers speaks directly to customers with empathy and honesty build a comfortable space to address their concerns. By changing the narrative around these stigmas to lessen their impact, Shilpa and her team are hoping to create a deeper connection with customers to help them along their telehealth journey.\u00a0<\/p>\r\n<p>Give it a watch or listen to learn more from Shilpa right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/0s6H4SH9Qsk[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on Iterable's social channels in case you miss any episodes.\u00a0<\/p>\r\n<p><em><a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>, <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">Twitter<\/a><\/em><\/p>","post_title":"Watch and Listen: hims & hers Empowers Diverse Personas With Honesty","post_excerpt":"For today's episode we see how hims & hers communicates with a diverse set of personas about typically stigmatized health issues.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"watch-hims-hers-empowers-diverse-personas-with-honesty","to_ping":"","pinged":"","post_modified":"2021-11-18 11:24:25","post_modified_gmt":"2021-11-18 19:24:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95878","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"November 18, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":22,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_11_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"hims &amp; hers DBM\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_11_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_11_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_11_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/watch-hims-hers-empowers-diverse-personas-with-honesty\/"},{"ID":95832,"post_author":"79","post_date":"2021-11-17 09:35:47","post_date_gmt":"2021-11-17 17:35:47","post_content":"<p>With over <a href=\"https:\/\/review42.com\/resources\/smartphone-statistics\/\" target=\"_blank\" rel=\"noopener\">five billion unique mobile users worldwide as of 2019<\/a>, we know mobile is an extremely relevant and fast-growing marketing channel. But, when users are on their phones and click through an email or notification, they\u2019re usually sent to one of two places\u2014your mobile site or your mobile app.\u00a0<\/p>\r\n<p>We wanted to better understand if there\u2019s a situation in which sending users to a mobile site is better than an app, or vice versa. Why do some brands pick one over the other? Why do some brands have both?\u00a0<\/p>\r\n<p>It's important you look at both mediums as potential engagement tools, see when each is applicable to your brand, and understand how you can optimize each to create a seamless customer experience.<\/p>\r\n<h3>How Do Users Access an App vs. Mobile Site?<\/h3>\r\n<p>One of the biggest differences in an app vs. mobile site is how users are accessing each.\u00a0<\/p>\r\n<p>Mobile sites are accessed using a web browser (Chrome, Safari, etc.) on a mobile device. These sites are (hopefully) built using <a href=\"https:\/\/www.studiopress.com\/beginners-guide-responsive-design\/\" target=\"_blank\" rel=\"noopener\">responsive design<\/a>\u2014a web page layout that is formatted to adjust to a variety of screen sizes. So, if the user were to switch from desktop to tablet to smartphone, the site may show a different amount of information, depending on the screen size.\u00a0<\/p>\r\n<p>Mobile apps, on the other hand, are built specifically for mobile devices. Users download them from \u201capp stores'' and the applications are then installed on their smartphones, tablets, etc. Responsive design isn\u2019t required because the applications are built specifically for certain screen sizes with the intention that they\u2019ll be accessed from one location.<\/p>\r\n\r\n[caption id=\"attachment_95833\" align=\"alignnone\" width=\"660\"]<img class=\"size-full wp-image-95833\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Target-App-vs.-Mobile-Site.png\" alt=\"App vs. Mobile Site: Target\" width=\"660\" height=\"1080\" \/> <em>This image shows Target\u2019s 1) app, 2) mobile site, and 3) desktop site. Source: <a href=\"https:\/\/iterable.com\/blog\/5-ways-to-improve-mobile-app-engagement\/\" target=\"_blank\" rel=\"noopener\">5\u00a0Ways to Improve Mobile App Engagement<\/a>.<\/em>[\/caption]\r\n\r\n<p>In the example above, from <a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noopener\">Target<\/a>, you can see the information on all three locations is the same, but how users access each version of this information is different.<\/p>\r\n<h3>Why Apps Are Effective<\/h3>\r\n<p>Apps are killing it. In 2020 alone there were <a href=\"https:\/\/www.appannie.com\/en\/insights\/market-data\/mobile-2021-new-records-beckon\/\" target=\"_blank\" rel=\"noopener\">218 billion mobile app downloads<\/a>, a 7% increase from 2019. As the industry continues to grow, more and more brands have turned towards mobile apps to engage their audiences. Plus having your logo living on customers\u2019 homes screens <a href=\"https:\/\/iterable.com\/blog\/app-development-takeaways-from-aps-london\/\" target=\"_blank\" rel=\"noopener\">creates stickiness<\/a> and familiarity with new or existing users.<\/p>\r\n<p>Through an app, users can create an account, select their communication preferences, and, if it\u2019s an ecommerce app, choose their shopping preferences. Then, because the application lives on their device, users can access their accounts without having to repeatedly sign in, removing friction for the user.<\/p>\r\n<p>Plus, brands can use this account data, combined with app engagement metrics, to serve their audience unique, custom content. Apps improve customer engagement by allowing brands to easily collect data to segment users and deliver unique content and experiences based on those segments.<\/p>\r\n<p>Not only is access to customer data made easier via a mobile app, but it widens the array of capabilities your brand has access to. When a user has a mobile app (and opts-in to notifications), you can send personalized <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notifications<\/a> and <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-in-app-and-mobile-inbox-messaging-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">in-app messaging<\/a>, which you wouldn\u2019t be able to do if users were only accessing a mobile site. Plus, mobile apps open the door to the integration of native mobile functions like cameras, microphones, and GPS.<\/p>\r\n<p>In addition to data collection and hardware integration, another reason apps are becoming increasingly popular is the difference in functionality, outside of what a mobile site can do. Wishlists, for example, are saved and revisited by users within an app and therefore lead to an average of <a href=\"https:\/\/s3.amazonaws.com\/files.appannie.com\/reports\/202109_AppAnnie_Mobile_Shopping_Report_EN.pdf\" target=\"_blank\" rel=\"noopener\">27.7 sessions <em>per user<\/em><\/a>. When combined with an additional feature, <a href=\"https:\/\/www.digitaltrends.com\/social-media\/stories-takeover-social-media-apps\/\" target=\"_blank\" rel=\"noopener\">stories<\/a> (short form, real-time videos that combine user-generated content and brand content), this increases to 32.4 sessions per user.<\/p>\r\n<p>Mobile apps seem to take care of the needs of both the brand and the customer, so when should a brand use a mobile site?<\/p>\r\n<h3>When to Use Mobile Sites<\/h3>\r\n<p>Yes, mobile apps are becoming more popular, but mobile sites are far from dead. Remember, to use a mobile app, a user has to actively find the app in an app store and install it, while a mobile site can be accessed through a browser that\u2019s likely already installed on a user\u2019s device. There\u2019s less friction when it comes to accessing a brand\u2019s content through a mobile site, but more friction when it comes to checking out because of unsaved data.\u00a0<\/p>\r\n<p>So, it boils down to how users will be using your content once they access it. If your goal isn\u2019t ecommerce, a mobile site could suffice. For example, if you\u2019re only looking to share content, you probably wouldn\u2019t need a mobile app. In fact, because in-app content isn\u2019t easily crawlable by browsers, it wouldn\u2019t show up in search results. This a big deal considering <a href=\"https:\/\/review42.com\/resources\/google-statistics-and-facts\/\" target=\"_blank\" rel=\"noopener\">mobile devices account for 63% of all Google searches<\/a>.\u00a0<\/p>\r\n<p>In addition to ease of access and SEO, mobile site maintenance and <a href=\"https:\/\/www.business2community.com\/mobile-apps\/mobile-app-vs-mobile-website-which-is-the-better-option-02048068#:~:text=Depending%20on%20complexity%2C%20a%20responsive,on%20more%20than%20one%20platform.\" target=\"_blank\" rel=\"noopener\">budgetary factors are considerably lighter<\/a> than those of an app, requiring less time and resources of your development and marketing teams.<\/p>\r\n<p>There are different use-cases for mobile apps vs. mobile sites. The combination, however, could prove to be the most beneficial.<\/p>\r\n<h3>The Best of Both Worlds<\/h3>\r\n<p>Marketing is grounded in the ability to make sense of customer behavior, so your marketing team should take a flexible approach when it comes to mobile engagement. We\u2019ve established that with a wider reach across a variety of platforms, mobile sites can generate more traffic at a lower cost. We\u2019ve also noted that ecommerce brands looking to convert mobile users may want to use a mobile app to collect customer data.\u00a0<\/p>\r\n<p>Ultimately, however, the two can work together to create a cross-channel experience that drives both growth and engagement at scale in meaningful ways for your brand. Mobile sites are great for distributing top-of-funnel traffic. This could be users Googling your brand for the first time or conducting initial research. Apps, on the other hand, are for mid- and bottom-of-the-funnel content. <a href=\"https:\/\/jmango360.com\/mobile-app-vs-mobile-website-statistics\/\" target=\"_blank\" rel=\"noopener\">Users are more likely to convert through a mobile app<\/a> vs. mobile site because of the data that\u2019s saved within the app.\u00a0<\/p>\r\n<p>At the end of the day, the focus shifts from mobile app vs. mobile site to how users are engaging with your brand. Once customer needs are established, the choice between a mobile channel, or launching both a mobile site and mobile app, should become more clear.\u00a0<\/p>\r\n<p><em>To learn more about how to create a cross-channel mobile experience using both a mobile app and a mobile site, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today.<\/em><\/p>","post_title":"App vs. Mobile Site: When to Focus on Each","post_excerpt":"One of the biggest differences in an app vs. mobile site is how users are accessing each.\u00a0Read on to learn when your brand should use each.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"app-vs-mobile-site-when-to-focus-on-each","to_ping":"","pinged":"","post_modified":"2021-11-17 09:35:47","post_modified_gmt":"2021-11-17 17:35:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95832","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 17, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111721_App-vs-Mobile-Site_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111721_App-vs-Mobile-Site_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111721_App-vs-Mobile-Site_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111721_App-vs-Mobile-Site_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/app-vs-mobile-site-when-to-focus-on-each\/"},{"ID":95847,"post_author":"79","post_date":"2021-11-16 11:28:07","post_date_gmt":"2021-11-16 19:28:07","post_content":"<p>Flipping our calendars from October to November seems to switch off our self-control gland. For example, who wants boring coffee when you can order whipped cream with a side of Pumpkin Spice? A second helping of dessert? Both are completely valid when you can blame your wintertime sweet tooth on evolution and instinct. (Thanks, <a href=\"https:\/\/www.amazon.com\/Sapiens-Humankind-Yuval-Noah-Harari\/dp\/0062316095\" target=\"_blank\" rel=\"noopener\">Sapiens<\/a>!) What\u2019s not to love between the presents, the people, the liquor, and the laughs?<\/p>\r\n<p>And let\u2019s not forget about the lines, right? Lines to shop, lines to return. We\u2019re here for it. Don\u2019t good things come to those who wait?<\/p>\r\n<p>Not always.<\/p>\r\n<h3>C\u2019mon, Get a Q(l)ueue<\/h3>\r\n<p>Last week, we talked about <a href=\"https:\/\/iterable.com\/blog\/supply-chain-woes-dont-wait-communicate\/\" target=\"_blank\" rel=\"noopener\">waiting rooms<\/a>. We discussed why people hate waiting for things, and recommended ways that brands can offer consumers relief from the holiday purchase purgatory. The supply chain is broken and is not going to be fixed anytime soon.<\/p>\r\n<p>Lucky for you, we\u2019re here to talk about waiting again. More specifically, about not waiting. Same, same. But different.<\/p>\r\n<p>The reality now is that consumers are starting to get a clue about what\u2019s going on with the supply chain. Not surprising, because everyone is talking about it. Even my mom, who still thinks Kourtney Kardashian and Scott Disick are dating (they\u2019re not), has already purchased, wrapped, and \u201chidden\u201d our holiday presents in the supply closet. As news of shortages starts to spread, panic will likely set in.<\/p>\r\n<h3>Panic! At the Check-Out<\/h3>\r\n<p>And what do people do when panic sets in? Do you remember what Costco shelves looked like at the beginning of the pandemic? Bleak. Not a square of TP in sight.<\/p>\r\n<p>This year, the panic for goods will peak on Black Friday and Cyber Monday.<\/p>\r\n<p>How do we know? In October, we conducted a <a href=\"https:\/\/iterable.com\/blog\/2021-e-commerce-holiday-shopping-trends-in-the-u-s-and-uk\/\" target=\"_blank\" rel=\"noopener\">poll of 2,000 consumers in the U.S. and UK<\/a> to find out how they were thinking about this holiday season. 54% of respondents reported they would spend more this year than in previous years. When asked what they were waiting for, a whopping majority said sales and promotions. Finally, we asked when they would be shopping this season. The top response? Black Friday and Cyber Monday.<\/p>\r\n<p>In years past, Black Friday signaled the start of the holiday shopping season. But this year, low stock and supply chain hold-ups will condense the shopping window.<\/p>\r\n<p>Like so many things in life, traditions are meant to evolve. Marketers can spread cheer this season by changing the Black Friday narrative, and give consumers the opportunity to shop sales ahead of schedule. Give back the gift of more shopping time, and we guarantee you\u2019ll make it onto Santa\u2019s \u201cPreferred Vendors\u201d list.<\/p>\r\n<h3>We\u2019re Back to Black Friday<\/h3>\r\n<p>Black Friday was created by brands to drive revenue. It\u2019s transformed from a sales tactic to a central part of American <del>capitalism<\/del> culture. And it's gone global. Would you believe that <a href=\"https:\/\/www.junglescout.com\/blog\/black-friday-around-the-world\/\" target=\"_blank\" rel=\"noopener\">195 countries across the world<\/a> celebrate Black Friday sales, in one form or another?<\/p>\r\n<p>This year, consumers have given brands a fairly simple task: deliver on expectations. They\u2019ve told us when they are going to shop (during sales) and where they are going to shop (mostly <a href=\"https:\/\/iterable.com\/blog\/2021-e-commerce-holiday-shopping-trends-in-the-u-s-and-uk\/\" target=\"_blank\" rel=\"noopener\">online<\/a>). They even let us know that they will shop with brands they have an <a href=\"https:\/\/iterable.com\/blog\/2021-ecommerce-holiday-shopping-trends\/\" target=\"_blank\" rel=\"noopener\">emotional connection<\/a> with, for goodness\u2019 sake!<\/p>\r\n<p>With pressures on the supply chain, businesses and brands need to change the narrative and timing of Black Friday. Sticking sales to a single day will exacerbate an already strained system, and (worse?) exasperate shoppers.<\/p>\r\n<p>To capture hearts, minds, and market share this season, here are some tips:<\/p>\r\n<h4>1. Timing is EVERYTHING<\/h4>\r\n<p>We encourage you to extend the runway of Black Friday to give consumers a little wiggle room to do their shopping. Consumers don\u2019t need a countdown clock yelling \u201cYOUR ITEMS WILL ONLY BE HELD FOR 6 MORE MINUTES\u201d to incentivize a checkout. They\u2019ll appreciate the respect and space you give them to shop.<\/p>\r\n<p>But on the other side of the coin, don\u2019t make every day Black Friday. There\u2019s still something special about exclusivity. Everyday sales might work in the short run, but will decrease the value of your logo over time.<\/p>\r\n<h4>2. Trickle-Down Effect<\/h4>\r\n<p>Sephora <a href=\"https:\/\/www.sephora.com\/profile\/BeautyInsider\" target=\"_blank\" rel=\"noopener\">loyalty<\/a> members have seen for years how well the cosmetics brand understands their consumer psychology. Their week-long sales events categorized by product line\u2014Monday sales on skincare, Tuesday promotions on perfumes \u2014 result in high engagement and repeat purchases. There\u2019s nothing stopping 7 days of online ordering when shipping is free (for Sephora\u2019s <a href=\"https:\/\/www.sephora.com\/profile\/BeautyInsider\" target=\"_blank\" rel=\"noopener\">Beauty Insiders<\/a>).<\/p>\r\n<p>A trickle-down approach to sales removes the stressful rush of having only one day to purchase an item (which, in Sephora\u2019s case, would likely result in an uptick in anti-aging skincare purchases). It also, perhaps more crucially, builds excitement, interest, and engagement in your brand for an extended period where you can learn more and more about your customers.<\/p>\r\n<h4>3. Take care<\/h4>\r\n<p>At this point, it\u2019s industry knowledge that <a href=\"https:\/\/iterable.com\/blog\/driving-growth-marketing-empathy\/\" target=\"_blank\" rel=\"noopener\">empathy<\/a> was all the rage during the pandemic. Brands that cared about customers made connections and stayed competitive. With the holiday season this year riddled with uncertainty, consumers still need a helping hand.<\/p>\r\n<p>Ask how consumers are doing, see how your brand can make a stressful season less so, and make it known that your sales are equitable across the board. Consumers will appreciate that you're leveraging your channels to spread good vibes over quick conversions. Empathy builds relationships with consumers, which, in turn, lead to extended lifetime value and long-term revenue.<\/p>\r\n<h4>4. Abandonment Issues?<\/h4>\r\n<p>Have you ever abandoned a cart in-store? We have. Why? Because the lines were long. This is a classic case of abandonment\u2014<a href=\"https:\/\/iterable.com\/blog\/abandoned-browse-vs-abandoned-cart-whats-the-difference\/\" target=\"_blank\" rel=\"noopener\">cart abandonment<\/a>\u2014 and it hurts the brand and the buyer.<\/p>\r\n<p>Online, brands are still at risk of customers exiting the shopping process early\u2014either after browsing (browse abandonment) or after adding an item to a cart (cart abandonment). Price, process, and peer reviews can impact a shopper\u2019s final decision, but abandoned browse or abandoned cart messaging can help get shoppers to convert.<\/p>\r\n<p>By understanding when a customer left the buying cycle, brands can take advantage of the holiday season and send shoppers marketing messages featuring deep discounts on the items they may have researched or added to their carts in the past. Because customers will be in a shopping mindset during the holidays, double-down and send this messaging when they're most likely to engage\u2014when they're on your site or in your app.<\/p>\r\n<h3>Celebration Over Competition this Black Friday<\/h3>\r\n<p>A lot has changed in the last two years and, while change is hard, it can be good. Especially if you can guide and lead the evolution.<\/p>\r\n<p>This season, brands have a chance to change the narrative of Black Friday. The holidays are a time for celebration, not competition and queuing. Take Black Friday back\u2014for the people.<\/p>\r\n<p><em>Learn more about how to capture more market share by <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">scheduling a demo<\/a> with one of our experts.<\/em><\/p>","post_title":"Why Brands are Choosing Extended Black Friday Deals","post_excerpt":"With pressures on the supply chain, businesses need to change the narrative and timing of Black Friday. How can brands alleviate the stress?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-brands-are-choosing-extended-black-friday-deals","to_ping":"","pinged":"","post_modified":"2021-11-16 11:28:07","post_modified_gmt":"2021-11-16 19:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95847","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 16, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111621_Black-Friday-Holiday-Season_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Black Friday Advice\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111621_Black-Friday-Holiday-Season_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111621_Black-Friday-Holiday-Season_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111621_Black-Friday-Holiday-Season_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-brands-are-choosing-extended-black-friday-deals\/"},{"ID":95789,"post_author":"79","post_date":"2021-11-11 09:43:28","post_date_gmt":"2021-11-11 17:43:28","post_content":"<p>We\u2019ve already covered <a href=\"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">location-based mobile marketing<\/a>\u2014marketing that takes advantage of users\u2019 exact locations in real-time to send relevant mobile messaging. Today, we\u2019re going to shift gears and focus on location-based email marketing.<\/p>\r\n<p>What\u2019s the difference? Well, location-based mobile marketing pinpoints where users (their phones, really) are at any point in time. With GPS features built into phones and customers constantly coveting their cells, it\u2019s pretty easy for brands to keep track of real-time locations\u2014when given permission, of course.<\/p>\r\n<p>But, email marketing is less tuned into real-time location and focuses more on broad whereabouts. For example, a recurring customer has likely entered their zip code when checking out\u2014your brand now has locale information for this customer. This information may be broader than mobile marketing\u2019s GPS capabilities, but that also means this location is more consistent.<\/p>\r\n<p>Location-based email marketing hinges on places that are more frequent players in a customer\u2019s daily life. While customers could be moving from store to store, getting personalized push notifications, they\u2019ll still return home at the end of the day, where they could have a location-based email waiting in their inbox.<\/p>\r\n<h3>Why Use Location-Based Email Marketing?<\/h3>\r\n<p>Globally, as of 2019, there were <a href=\"https:\/\/www.oberlo.com\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener\">3.9 billion email users<\/a>. And, that number is projected to grow to 4.3 billion in 2023. Plus, for every dollar spent on email marketing, you can <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noopener\">expect $42 back<\/a>. Email is both wide-reaching and successful, making it a perfect marketing tool to take advantage of. Plus, users can still read email on their mobile devices, even if it\u2019s not considered to be \u201cmobile marketing.\u201d In fact, as of August of this year, <a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\" target=\"_blank\" rel=\"noopener\">mobile users account for 41.6% of email opens<\/a>, making mobile the device with the highest email open rate.<\/p>\r\n<p>In addition to the efficacy of email marketing alone, location-based email marketing relies on more static information. Think: city, state, country, zip code, phone number area code, etc. These details aren\u2019t going to change that frequently, and, if they do, it\u2019s easy to update with zero-party data directly from the customer.<\/p>\r\n<p>So, while this customer data doesn\u2019t fluctuate minute-to-minute, like a users\u2019 mobile location could, location-based email marketing is still highly personalized for each individual customer.<\/p>\r\n<h3>Types of Location-Based Email Marketing<\/h3>\r\n<p>Rather than different methods, like geofencing or geoconquesting via location-based mobile marketing, location-based email marketing uses different customer data to create a different experience.<\/p>\r\n<h4>Regional Emails<\/h4>\r\n<p>Because you\u2019ve collected customer data through the account creation or checkout processes, you can use that information to create region-specific content. For example, if you have a customer in the southwestern part of the U.S. and a customer in the UK, experiencing very different weather, you can send them marketing messaging specific to their individual experiences.<\/p>\r\n<p><a href=\"https:\/\/www.brooksrunning.com\/en_us\" target=\"_blank\" rel=\"noopener\">Brooks<\/a>, an athletic shoe brand, for example, created the same email, but with different hero images based on the weather in each customer\u2019s region. While some customers may have been experiencing heat waves, others could have been having non-stop rain. Segmenting customers by region and keeping a pulse on weather trends allowed Brooks to send personalized, location-based emails.<\/p>\r\n\r\n[caption id=\"attachment_95790\" align=\"alignnone\" width=\"600\"]<img class=\"size-full wp-image-95790\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/brooks_weather_segmentation.png\" alt=\"Regional Email\" width=\"600\" height=\"393\" \/> <em>Rain or shine, Brooks had an email ready to send to each customer. Source: <a href=\"https:\/\/www.emailonacid.com\/blog\/article\/email-marketing\/10-best-ways-to-use-dynamic-content-in-email\/\" target=\"_blank\" rel=\"noopener\">Email on Acid<\/a>.<\/em>[\/caption]\r\n\r\n<h4>Zip Code-Centric Emails<\/h4>\r\n<p>A zip (or postal) code is a very specific data point that tells you a lot of information about your customer. You could learn where they live, where they work, where they go on vacation, etc. And again, this isn\u2019t data that\u2019s likely to change on a dime, so you can segment users by zip code and implement a set-it-and-forget-it email marketing strategy. If the data does change, customers can be added to a new segment.<\/p>\r\n<p><a href=\"https:\/\/www.zillow.com\/\" target=\"_blank\" rel=\"noopener\">Zillow<\/a>, a real estate marketplace, does an excellent job of using zip codes in their location-based email marketing strategy. Obviously, zip codes are crucial when either buying or selling a property, and Zillow knows that. In fact, Zillow compiles reports on certain zip codes, based on collective user data, to share with customers who have demonstrated interest or activity within certain areas.<\/p>\r\n\r\n[caption id=\"attachment_95796\" align=\"alignnone\" width=\"954\"]<img class=\"size-full wp-image-95796\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/screencapture-reallygoodemails-emails-80537-market-report-2021-11-11-09_20_10-edit.png\" alt=\"Zip code location based email marketing\" width=\"954\" height=\"2225\" \/> <em>In this Market Report, Zillow shares trending information about a specific zip code. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/80537-market-report\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<h4>City-Based Emails<\/h4>\r\n<p>Lastly, there are emails based on the nearest metropolitan area. With area codes, zip codes, or their home addresses, you can segment users based on the nearest city to show news stories or events happening in their area. You don\u2019t need to create content based solely on where customers are, but where they could go.<\/p>\r\n<p>For example, maybe the customer lives in a rural area, but there are great options for nearby getaways. <a href=\"https:\/\/www.kayak.com\/\" target=\"_blank\" rel=\"noopener\">Kayak<\/a>, a travel and hospitality comparison site, sends emails to customers based on their starting location and potential vacation spots. The below email shows the top destinations with the city of Seattle as a starting point.<\/p>\r\n\r\n[caption id=\"attachment_95802\" align=\"alignnone\" width=\"904\"]<img class=\"size-full wp-image-95802\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/screencapture-app-mailcharts-emails-e508c316-df0c-78c5-68f0-acc0c969d7e0-2021-11-10-16_31_36-edit-1.png\" alt=\"City location based email\" width=\"904\" height=\"1880\" \/> Kayak uses a customer\u2019s city to find the nearest airport and offer other cities as a vacation destination. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/e508c316-df0c-78c5-68f0-acc0c969d7e0?company_id=2352\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.[\/caption]\r\n\r\n<h3>Layering Location-Based Marketing<\/h3>\r\n<p>When combining location based email marketing with location-based mobile marketing, you\u2019ll be able to create a personalized experience for a customer both when they\u2019re at home and when they\u2019re not. And, because <a href=\"https:\/\/www.emailmonday.com\/mobile-email-usage-statistics\/\" target=\"_blank\" rel=\"noopener\">more email opens happen on mobile than other devices<\/a>, you have the ability to create a seamless journey from inbox to in-person shopping.<\/p>\r\n<p>With the Brooks example, you could send a rainy day email, and, if the customer opens the email and then goes to a Brooks store, you could use geofencing to send a push notification featuring <a href=\"https:\/\/www.brooksrunning.com\/en_us\/running-in-snow-or-rain\/\" target=\"_blank\" rel=\"noopener\">wet weather running gear<\/a> for their journey home. Or, if the original email featured a coupon code, maybe the same coupon code is sent via SMS when they walk into the store to be more readily accessible for purchase. This kind of personalization and ease of experience will endear customers to your brand.<\/p>\r\n<p>Your marketing channels should communicate with one another to provide a seamless experience for each customer, regardless of location and device.<\/p>\r\n<h3>Making the Most Out of Available Location Data<\/h3>\r\n<p>Okay, we admit it. These types of location-based emails recycle the same data to create different messages. But, that\u2019s where your creativity as a marketer gets to shine. It\u2019s not what you have, it\u2019s how you use it. With a handful of data points about a customer's location you can send a wide variety of personalized location-based email marketing messages that resonate with your customers where they are.<\/p>\r\n<p>You have customer location data, but it\u2019s what you do with it that will make a difference in your customer experience.<\/p>\r\n<p><em>To learn more about location-based email marketing capabilities, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a>.<\/em><\/p>","post_title":"How to Take Advantage of Location-Based Email Marketing","post_excerpt":"Location-based email marketing hinges on places that are more frequent players in a customer\u2019s daily life. Read on to see why this matters.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-take-advantage-of-location-based-email-marketing","to_ping":"","pinged":"","post_modified":"2021-11-11 09:43:28","post_modified_gmt":"2021-11-11 17:43:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95789","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 11, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111121_Location-Based-Email-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Location Based Email Marketing\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111121_Location-Based-Email-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111121_Location-Based-Email-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/111121_Location-Based-Email-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-email-marketing\/"},{"ID":95730,"post_author":"79","post_date":"2021-11-09 08:45:41","post_date_gmt":"2021-11-09 16:45:41","post_content":"<p>We\u2019re excited today to announce the <a href=\"http:\/\/www.prweb.com\/releases\/iterable_announces_the_winners_of_its_2021_expie_awards\/prweb18320243.htm\" target=\"_blank\" rel=\"noopener\">winners of Iterable\u2019s 2021 Expie Awards<\/a>!<\/p>\r\n<p>These awards are designed to recognize and celebrate customers that leverage Iterable to power world-class customer experiences. From extraordinary customer engagement to authentic, empathetic connections, Expie Award nominees and winners raise the bar for marketers all over the world.<\/p>\r\n<p>\u201cThis year, the Expie awards acknowledge the evolution of our industry; one that transformed because of the pandemic and has since shifted in profound and permanent ways. We\u2019re honored to recognize the teams and individuals that are leading the charge for positive change. They\u2019re the best of the best. The superheroes of customer experience,\u201d shares Andrew Boni, co-founder and CEO of Iterable.<\/p>\r\n<h3>Here are the Expie winners of each category:<\/h3>\r\n<h4><img class=\"alignnone size-full wp-image-95731\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE_TOY-SMB-Blog-Photo.png\" alt=\"Expie Winners 1\" width=\"1025\" height=\"537\" \/><\/h4>\r\n<h4>Marketing Dream Team of the Year, SMB: UNiDAYS<\/h4>\r\n<p>With more than 20 million verified members in 114 markets, <a href=\"https:\/\/www.myunidays.com\/US\/en-US\" target=\"_blank\" rel=\"noopener\">UNiDAYS<\/a> is the world's largest student affinity network. Since launching in 2011, the UK-based technology company\u2019s vision has been to support, enable and inspire young people to be their best selves, by leveraging their proprietary technology to deliver personalized experiences to the Gen Z audience at scale. UNiDAYS works with 800 of the world\u2019s biggest brands, including Apple, Nike, ASOS and Microsoft, to deliver thousands of offers to tomorrow\u2019s young professional, across food, tech, beauty, fashion and travel, along with helpful tools to support almost every aspect of the student experience, from health and fitness to career-launching skills.<\/p>\r\n<p>\u201cUNiDAYS started its partnership with Iterable in 2018, with the focus on satisfying the high expectations of our hyper-informed, hyper-connected customer base\u2014students. However, our vision was never to stay still. Due to the COVID-19 pandemic, students were unable to study at their institutions and with physical shops closed, there was a real and immediate need to maintain high engagement with our audience,\u201d shares Tamara Castelli, VP of Data and Insight at UNiDAYS. \u201cWe needed to raise our game and step-change our marketing capabilities, to become more sophisticated, automated and personalised. Thanks to the strength of the Iterable platform and our open minded, passionate and dedicated team, we are able to deliver extraordinary experiences to our customers. Our business has massively expanded as a result.\u201d<\/p>\r\n<h4><img class=\"alignnone wp-image-95737 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE_TOY-ENT-Blog-Photo.png\" alt=\"Expie Winner 2\" width=\"1025\" height=\"537\" \/><\/h4>\r\n<h4>Marketing Dream Team of the Year, Enterprise: NBCUniversal<\/h4>\r\n<p><a href=\"https:\/\/www.nbcuniversal.com\/\" target=\"_blank\" rel=\"noopener\">NBCUniversal<\/a> is one of the world\u2019s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.They own and operate a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a premium ad-supported streaming service. NBCUniversal is a subsidiary of Comcast Corporation.<\/p>\r\n<h4><img class=\"alignnone wp-image-95743 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-2.48.45-PM.png\" alt=\"Expie Winners 3\" width=\"1650\" height=\"862\" \/><\/h4>\r\n<h4>Most Valuable Marketer: Judy Kaufman at Oportun<\/h4>\r\n<p><a href=\"https:\/\/oportun.com\/\" target=\"_blank\" rel=\"noopener\">Oportun<\/a> is an A.I.-driven fintech company that provides hardworking people who have been left out of the financial mainstream with access to responsible and affordable loans. <br \/>\r\n<br \/>\r\nThe company's mission is to provide inclusive, affordable financial services that empower its customers to build a better future. Oportun primarily services low-and moderate-income communities and helps its customers move forward in their lives, demonstrate their creditworthiness, and help establish the credit history they need to access new opportunities. <br \/>\r\n<br \/>\r\nOportun has been certified as a Community Development Financial Institution (CDFI) since 2009, a recognition accorded by the U.S.\u202fDepartment of the Treasury in acknowledgement of Oportun\u2019s primary mission of providing credit and financial services to underserved markets and populations.\u202f <br \/>\r\n<br \/>\r\nJudy Kaufman is a Sr. Program Manager of Engagement Marketing at Oportun. She was nominated by multiple colleagues at Oportun, who shared, \u201cIn the year since joining our team, Judy has had a major impact on our automation program, leading to an increase in open rates, click rates, email volume and more. She has been instrumental to the success of our team; from building campaigns and workflows for customers across multiple channels, to building a platform almost from scratch, she\u2019s had a hand in crafting a seamless experience for all of our customers.\u201d<\/p>\r\n<h4><img class=\"alignnone wp-image-95749 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE_MOY-Blog-Photo.png\" alt=\"Expie Winners 4\" width=\"1024\" height=\"536\" \/><\/h4>\r\n<h4>Marketing Moment of the Year: Calm<\/h4>\r\n<p><a href=\"https:\/\/calm.com\/\" target=\"_blank\" rel=\"noopener\">Calm<\/a> is a mindfulness and mental health app that offers a range of original audio content including: guided meditations, soothing sounds and Sleep Stories to help users sleep better, stress less and live a happier, healthier life.<\/p>\r\n<p>Calm went <a href=\"https:\/\/www.adweek.com\/brand-marketing\/meditation-app-calm-was-the-most-2020-brand-partner-for-cnns-election-coverage\/\" target=\"_blank\" rel=\"noopener\">viral<\/a> last year when they sponsored CNN\u2019s coverage of the 2020 election, and they haven\u2019t stopped making memorable moments that are resonating with their customers.<\/p>\r\n<p>\"At Calm, each moment we have with a customer is a chance to make a positive impact; an opportunity to build trust, and develop a long-lasting personal relationship. With Iterable, we can make sure to amplify these moments and magnify them into memories\u201d says Sue Cho, Head of Lifecycle Marketing at Calm. \u201cPartnering with Iterable, we can ensure that our brand ethos extends throughout the entire customer journey. With less time spent worrying about automation and scale, we\u2019re able to invest more in our customers.\u201d<\/p>\r\n<h4><img class=\"alignnone wp-image-95755 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE_Switch-Blog-Photo.png\" alt=\"Expie Winners 5\" width=\"1025\" height=\"537\" \/><\/h4>\r\n<h4>Most Inspiring Switch to Iterable: Zoopla<\/h4>\r\n<p><a href=\"https:\/\/www.zoopla.co.uk\/\" target=\"_blank\" rel=\"noopener\">Zoopla<\/a> is one of the UK\u2019s leading property marketplaces. They are a property portal website and app who provide estate agents with advertising through their website and our affiliated partner websites. Importantly, Zoopla isn\u2019t just trying to connect customers with a place to live. Instead, they're looking to connect people with a place to call home.<\/p>\r\n<p>\u201cOur ultimate goal is to connect homeowners to their dream property. Increasing digital engagement is the key to delivering on this vision. With our legacy tech stack, however, we were stunted by manual data queries, batch data imports, and fragmented views of customer engagement,\u201d shares Kerry Finn, CRM Manager at Zoopla. \u201cBy modernizing our tech stack with Iterable, we now have a platform and a partnership that is unlocking our growth. We can now deploy the strategies we need to increase engagement, like testing and rollout. It has made CRM a genuinely much loved part of our business, with all product and technology teams now wanting to bake database remarketing and return driving activity into their plans.''<\/p>\r\n<h4><img class=\"alignnone wp-image-95761 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE_Data-Blog-Photo.png\" alt=\"Expie Winner 6\" width=\"1025\" height=\"537\" \/><\/h4>\r\n<h4>Best Use of Data: StreetEasy<\/h4>\r\n<p>You\u2019ve probably seen their ads on the subway, on bus stations or on top of taxi cabs rushing by the busy New York City street. The call to action is quite simple: Find your place. <a href=\"https:\/\/streeteasy.com\/\" target=\"_blank\" rel=\"noopener\">StreetEasy<\/a> is New York City's premiere real estate platform for renters, buyers and sellers. If you are looking for a new home in NYC or Northern New Jersey, StreetEasy puts the power of search and discovery at your fingertips.<\/p>\r\n<p>\u201cBig data can often mean big obstacles when it comes to creating cohesive, personalized experiences. That\u2019s not the case with Iterable,\u201d shares Nate Casimiro, Senior Marketing Operations Specialist at StreetEasy. \u201cWith Iterable Catalogs and Collections, we\u2019re able to populate complex calculations within communication templates, reducing the reliance on our engineering team and leveraging our data science and analytics teams instead. This has generated efficiencies that have allowed our marketing team to develop targeted, personalized emails and push notifications on significantly faster timelines. These communications are mission-critical to our team\u2019s efforts as we deliver millions of targeted messages to our users each month to help them in their journey to finding their next home.\u201d<\/p>\r\n<h4><img class=\"alignnone wp-image-95767 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Screen-Shot-2021-11-03-at-2.48.31-PM.png\" alt=\"Expie Winner 7\" width=\"1650\" height=\"860\" \/><\/h4>\r\n<h4>Most Cohesive Customer Experience: Imperfect Foods<\/h4>\r\n<p><a href=\"https:\/\/www.imperfectfoods.com\/\" target=\"_blank\" rel=\"noopener\">Imperfect Foods<\/a> was founded in 2015 with a mission to eliminate food waste and build a better food system for everyone. They offer imperfect (yet delicious) produce, affordable pantry items, and quality eggs, dairy, proteins, and more, delivered conveniently to their customers\u2019 doorsteps. Their customers can get the healthy, seasonal produce they want alongside the grocery staples they rely on, without having to compromise their budget or values<\/p>\r\n<p>\u201cWe have a unique business model; our customers\u2014each with different dietary preferences and sensitivities\u2014must have an Imperfect Foods subscription and set a schedule to shop. They also have the option to customize their orders on a weekly basis. Thanks to Iterable, we\u2019re able to deliver our customers individualized messaging at scale, and across multiple channels ensuring each individual receives an intensively personal and cohesive experience, \u201c shares Carlos Govantes, Senior Director of Lifecycle Marketing and Retention at Imperfect Foods. \u201cIterable is very intuitive and easy to use. We have been able to train a small team of customer care agents to deploy simple campaigns that notify customers when deliveries get canceled, changed, etc. This frees up so much time for the LCM team to focus on improving the user journey and allows our customer care team to directly connect with customers en masse.\u201d<\/p>\r\n<p><br \/>\r\nIterable received fantastic submissions for each category, and congratulates the <a href=\"https:\/\/iterable.com\/blog\/announcing-the-finalists-of-the-iterable-expie-awards\/\" target=\"_blank\" rel=\"noopener\">finalists<\/a> of the Expie Awards: <a href=\"https:\/\/www.aenetworks.com\/\" target=\"_blank\" rel=\"noopener\">A+E Networks<\/a>, <a href=\"https:\/\/booksy.com\/biz\/en-gb\" target=\"_blank\" rel=\"noopener\">Booksy<\/a>, <a href=\"https:\/\/www.carvana.com\/\" target=\"_blank\" rel=\"noopener\">Carvana<\/a>, <a href=\"https:\/\/www.coinbase.com\/\" target=\"_blank\" rel=\"noopener\">Coinbase<\/a>, <a href=\"https:\/\/drizly.com\/\" target=\"_blank\" rel=\"noopener\">Drizly<\/a>, <a href=\"https:\/\/www.getepic.com\/\" target=\"_blank\" rel=\"noopener\">Epic!<\/a>, <a href=\"https:\/\/www.fender.com\/en-US\/start\" target=\"_blank\" rel=\"noopener\">Fender<\/a>, <a href=\"https:\/\/www.goauto.ca\/\" target=\"_blank\" rel=\"noopener\">Go Auto<\/a>, <a href=\"https:\/\/www.honeybook.com\/\" target=\"_blank\" rel=\"noopener\">HoneyBook<\/a>, <a href=\"https:\/\/www.onthebeach.co.uk\/\" target=\"_blank\" rel=\"noopener\">On the Beach<\/a>, Patrick Mackie (<a href=\"https:\/\/www.maderenovation.com\/\" target=\"_blank\" rel=\"noopener\">Made Renovation<\/a>), <a href=\"https:\/\/www.priceline.com\/\" target=\"_blank\" rel=\"noopener\">Priceline<\/a>, <a href=\"https:\/\/www.redbubble.com\/\" target=\"_blank\" rel=\"noopener\">Redbubble Inc.<\/a>, Sherise Fan (<a href=\"https:\/\/www.doordash.com\/\" target=\"_blank\" rel=\"noopener\">DoorDash<\/a>), and <a href=\"https:\/\/wetransfer.com\/\" target=\"_blank\" rel=\"noopener\">WeTransfer<\/a>.<\/p>","post_title":"Announcing the Winners of the Iterable Expie Awards","post_excerpt":"Here are the winners of Iterable\u2019s 2021 Expie Awards, designed to recognize customers that use Iterable to power world-class experiences.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"announcing-the-winners-of-the-iterable-expie-awards","to_ping":"","pinged":"","post_modified":"2021-11-09 08:45:41","post_modified_gmt":"2021-11-09 16:45:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95730","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 09, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE-_Winner-Blog-Hdr.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Expie Winners\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE-_Winner-Blog-Hdr.png 769w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE-_Winner-Blog-Hdr-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/EXPIE-_Winner-Blog-Hdr-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/announcing-the-winners-of-the-iterable-expie-awards\/"},{"ID":95681,"post_author":"35","post_date":"2021-11-08 13:26:58","post_date_gmt":"2021-11-08 21:26:58","post_content":"<p>Headlines are projecting that the prospects for the upcoming holiday look bleak. But while, last year, the holiday season was altered by unprecedented circumstances\u00a0(and, of course, not-so-seasonal depression), new obstacles to the season\u2019s usual cheer have arisen: The supply chain <a href=\"https:\/\/www.nytimes.com\/2021\/10\/22\/business\/shortages-supply-chain.html\" target=\"_blank\" rel=\"noopener\">appears to be broken<\/a>.<\/p>\r\n<p>There are many reasons why the supply chain is broken. For one, <a href=\"https:\/\/www.timesfreepress.com\/news\/opinion\/freepress-commentary\/story\/2021\/nov\/01\/allen-broken-supply-chaproblem-its-also-chanc\/557135\/\" target=\"_blank\" rel=\"noopener\">COVID restrictions overseas<\/a> have slowed production and caused widespread disruptions at home (who can forget the great toilet paper panic of 2020?).\u00a0<\/p>\r\n<p>Another reason for the break in productivity? A <a href=\"https:\/\/www.washingtonpost.com\/business\/interactive\/2021\/supply-chain-issues\/\" target=\"_blank\" rel=\"noopener\">shortage<\/a> of longshoremen, truckers, and chassis. But whatever the reason, the reality is that the supply chain is stressed. It is forcing us to wait. Six months for a refrigerator, nine months for a couch. If your hopes are more niche (like for semiconductor prices to return to what they used to be) there's nothing but bad news on the horizon.<\/p>\r\n<p>But why all this discussion of doom and gloom? Because no one likes a waiting room. And consumers need a way out (here\u2019s your cue, marketers)!<\/p>\r\n<h3>The No-Wait Psychology<\/h3>\r\n<p>Picture this:<\/p>\r\n<p>You\u2019ve been waiting to buy an item for a long, long time. Luckily your lack of social life (and dutiful saving) during the pandemic made it possible to purchase this item. When you finally log-on to the intended brand\u2019s website, you are almost anxious with anticipation. You\u2019re ready. With this in mind, let's walk through two scenarios.\u00a0<\/p>\r\n<h4>Scenario 1: OOO (Out of Options)<\/h4>\r\n<p>When your mouse clicks to add the item to your virtual cart, you gasp. You can\u2019t believe your eyes: \u201cOut of Stock\u201d or \u201cJoin the Waitlist\u201d the text reads. You\u2019ve wanted this item for six months! Why didn\u2019t the brand let you know it was low in stock ahead of time? You would have definitely pushed \u201cbuy.\u201d Especially knowing that, with supply chain issues around the world, the item would likely not be in stock soon.<\/p>\r\n<p>But they didn\u2019t communicate with you.\u00a0<\/p>\r\n<h4>Scenario 2: Status Check<\/h4>\r\n<p>When you add the item to your virtual cart, you rejoice! And, because you know the reliability of your wifi, you check out. But not before you add \u201cexpedited shipping\u201d to your cart. You need this item, yesterday. After 18 months of isolation, more episodes of Bachelorette than you\u2019d care to admit, and two dog adoptions later, you deserve to treat yo\u2019 self.<\/p>\r\n<p>Now that the hard work is done, all you have to do is wait...and wait...and wait. Tick tock. Tick tock. You paid for expedited shipping, it should have arrived already. You want to check the status of your package, but you realize you haven\u2019t received so much as a shipping notification. What gives?!\u00a0<\/p>\r\n<p>Supply chain issues or not, you should have been the first one to know if there would be delivery issues. But you weren\u2019t. And now, you\u2019re not going to buy that product\u2014or shop with that brand\u2014again.<\/p>\r\n<h3>Addressing the Supply Chain Through Marketing<\/h3>\r\n<p>If you need a moment to center yourself\u2014to reel in your emotions after trekking through two painful shipping sagas\u2014please take one. Take five. We need it, too.<\/p>\r\n<p>This year, we <a href=\"https:\/\/iterable.com\/blog\/announcing-the-finalists-of-the-iterable-expie-awards\/\" target=\"_blank\" rel=\"noopener\">surveyed<\/a> 2,000 consumers in the U.S. and UK to find out how shoppers were feeling about the upcoming holiday season. In our survey, more than three-quarters of UK and U.S. respondents (76%) reported that they are more likely to purchase from a brand they have an emotional connection to.\u00a0<\/p>\r\n<p>We also asked consumers to think back over the last six months and label the attribute that best described their favorite promotion from brands. At the top of the list?<\/p>\r\n<ol>\r\n\t<li>Transparent and Trusting<\/li>\r\n\t<li>Empathetic and Comforting<\/li>\r\n\t<li>Straightforward and No Frills<\/li>\r\n<\/ol>\r\n<p>This moment in time\u2014when shipping woes and supply chain shortages are top of mind\u2014is a shining spotlight on how important transparent, empathetic, and straightforward communication is. We have come to expect to get what we want ASAP and when that\u2019s not the case, we want to know.\u00a0<\/p>\r\n<p>We\u2014marketers\u2014don\u2019t need to find a way to fix the supply chain. We just need to find a way to make the waiting less painful. And consumers have told us exactly what we need to do.<\/p>\r\n<h4>1. Don\u2019t Advertise What You Don\u2019t Have<\/h4>\r\n<p>Many companies have been struggling for months to get products to consumers, as they face shortages in everything from raw materials to labor to cargo containers, among other problems. Some are questioning whether it makes sense to promote products they can\u2019t adequately stock.<\/p>\r\n<p>And we couldn\u2019t agree more. But just because you don\u2019t have a product doesn't mean you can\u2019t drive engagement.<\/p>\r\n<p>Take On the Beach, a <a href=\"https:\/\/www.onthebeach.co.uk\/\" target=\"_blank\" rel=\"noopener\">travel booking company<\/a>, for example. When On The Beach realized that lockdown went from two weeks to (now) two years, the reality for the travel and bookings-based brand was a little bleak. How would a business whose entire revenue model was based on sales, survive? They switched their mindset and messaging, from bookings-based to engagement-centric. Their message to customers: \u201cwe don\u2019t think you should book a holiday right now.\u201d<\/p>\r\n<p>They prioritized building long-term loyalty and trust over short-term profit, and they are #thriving as a result.<\/p>\r\n<h4>2. Don\u2019t Wait to Communicate with Customers<\/h4>\r\n<p>\u201cHonesty is the best policy\u201d repeated everyone\u2019s parents in the 90s, when mischievous young millennials were caught in a lie. But this belabored phrase has never been more true than it is today. When we say that customers want to have emotional connections with brands, we mean they want to build relationships. And relationships are built on trust.<\/p>\r\n<p>\u201cI'd rather be very honest, very transparent,\u201d when it comes to communications, <a href=\"https:\/\/www.reutersevents.com\/supplychain\/supply-chain\/transparency-key-when-it-comes-fulfilment\" target=\"_blank\" rel=\"noopener\">shared<\/a> David Sasson, Chief Operating &amp; Financial Officer for fashion company Bonobos. \u201cAt the end of the day, what we firmly believe is that if you are transparent, if you communicate the lead time to the customer in a way that the customer can understand, the customer may not be happy about it, but he will understand if there is a delay to their shipment.\u201d<\/p>\r\n<p>This is a critical issue in an era where effective logistics is a competitive advantage and when that final delivery may be the only face-to-face interaction with the brand.<\/p>\r\n<p>What you don\u2019t want is customers coming to look for information about their order. You want to be going out to them, staying on top of the solution and communicating information as cleanly and quickly as possible.<\/p>\r\n<h4>3. It\u2019s The Delivery That Counts<\/h4>\r\n<p>As we mentioned, consumers have been extremely forthright about the tone that resonates with them. Of course, that comes with a caveat. Yes, you have an idea of how customers want to be messaged. But you don\u2019t have the full story. Not yet.<\/p>\r\n<p>You wouldn\u2019t address your mother the way you talk to your colleague, so why should brands interact with all of their customers the same way? Customers can vary significantly in their needs and desires, even in very niche categories and segments.<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/segmentation-practices-you-needed-to-implement-yesterday\/\" target=\"_blank\" rel=\"noopener\">Segmenting<\/a> customers is your solution. It will help you tailor your approach to each group and create relevant messaging and experiences that land with each individual. Messaging, after all, doesn\u2019t matter if you don\u2019t land the delivery.<\/p>\r\n<h3>Don\u2019t Wait. Just Do<\/h3>\r\n<p>Computer chips. Exercise equipment. Underwear. The world has run short of a great many products. And no one really knows when these shortages and delays will resolve. Guess we\u2019ll just have to wait and see.<\/p>\r\n<p>But just because the supply chain is struggling doesn't mean your marketing has to. Take a page from the On the Beach book, and get creative with your marketing. Lean in and embrace Bonobos\u2019s chivalrous marketing model. And above all, make sure you\u2019re not treating your customers as the \u201cend of the line\u201d in your supply chain\u2019s model. Give them the attention they deserve.<\/p>\r\n<p><em>Learn more about how to best communicate with your customers during tough times by <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">scheduling a demo<\/a> with one of our experts.<\/em><\/p>","post_title":"Supply Chain Woes: Don't Wait, Communicate","post_excerpt":"Marketers don\u2019t need to find a way to fix the supply chain. We just need to find a way to make the waiting less painful through communication. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"supply-chain-woes-dont-wait-communicate","to_ping":"","pinged":"","post_modified":"2021-11-08 13:26:58","post_modified_gmt":"2021-11-08 21:26:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95681","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"November 08, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":10,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110821_Supply-Chain_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Supply Chain Holiday Shopping\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110821_Supply-Chain_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110821_Supply-Chain_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110821_Supply-Chain_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/supply-chain-woes-dont-wait-communicate\/"},{"ID":94932,"post_author":"88","post_date":"2021-11-08 05:24:51","post_date_gmt":"2021-11-08 13:24:51","post_content":"<p>Today's audience is ever-evolving, and customers want to know that the brands they love will not only meet them where they are but do so in a personalised manner. This fireside chat takes us through On the Beach\u2019s lifecycle marketing journey as they discuss how they adapted their strategy using personalisation and authenticity to increase their active user engagement by 53% in just 3 weeks following one of the most challenging climates in business history.<\/p>\r\n<p>In this session, they discuss:<\/p>\r\n<ul>\r\n\t<li>The importance of brand authenticity to building trust<\/li>\r\n\t<li>How On the Beach adopted an engagement-led approach to their cross-channel marketing in the wake of the pandemic<\/li>\r\n\t<li>Top tips for improving personalisation<\/li>\r\n<\/ul>","post_title":"How On the Beach Increased Their Active User Engagement by 53% in 3 Weeks","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"how-on-the-beach-increased-their-active-user-engagement-by-53-in-3-weeks","to_ping":"","pinged":"","post_modified":"2021-11-09 07:30:24","post_modified_gmt":"2021-11-09 15:30:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=94932","menu_order":11,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"November 08, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/ITE_FoM-Anti-Trends_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/ITE_FoM-Anti-Trends_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/ITE_FoM-Anti-Trends_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/ITE_FoM-Anti-Trends_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/how-on-the-beach-increased-their-active-user-engagement-by-53-in-3-weeks\/"},{"ID":95623,"post_author":"79","post_date":"2021-11-04 10:30:06","post_date_gmt":"2021-11-04 17:30:06","post_content":"<p>Channel-agnostic, location-based marketing is when brands use location data to create individualized, unique content for each customer. This marketing strategy takes key data points like zip code, region, language, or time zone to pinpoint where customers are located. Then, brands can send customers marketing messages that resonate with their location.<\/p>\r\n<p>When you add in channel specificity, however, location-based marketing can become even more effective. Take mobile, for example. Customers always have their phones with them\u2014<a href=\"https:\/\/www.bankmycell.com\/blog\/how-many-phones-are-in-the-world\" target=\"_blank\" rel=\"noopener\">over 80% of the total global population carries a smartphone<\/a>. And, because customers\u2019 locations can be tracked through smartphones, location-based mobile marketing can become an extremely effective marketing tool. Let\u2019s dig into how.<\/p>\r\n<h3>Why Use Location-Based Mobile Marketing?<\/h3>\r\n<p>It\u2019s no surprise that the secret to creating a stand-out customer experience is to <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">personalize<\/a> your marketing messages for each individual customer. Because location-based mobile marketing is based on where each user\u2019s mobile device is, it\u2019s inherently personalized. In fact, according to a <a href=\"https:\/\/www.statista.com\/statistics\/1040830\/location-based-marketing-leading-benefits-us\/\" target=\"_blank\" rel=\"noopener\">survey from Statista<\/a>, 89% of respondents said location-based marketing increased sales, 86% of respondents said it improved the size of the customer base, and 84% pointed to increased customer engagement.<\/p>\r\n<p>For example, a user in Ohio isn\u2019t going to get the same messages as a person in Florida. This is a simple, high-level segmentation that will make a customer feel like you\u2019re sending messages only to them. Take it a step further and personalize by zip code and you\u2019ve got yourself a highly personalized marketing strategy, guaranteed to make your customers feel like they're the center of every campaign.<\/p>\r\n<p>Next, we\u2019ll run through some of the different types of location-based mobile marketing that can help attract and delight your customers.<\/p>\r\n<h3>Types of Location-Based Mobile Marketing<\/h3>\r\n<p>There are a variety of types of location-based mobile marketing strategies that your brand can implement to increase personalization for each individual customer. Not only will location-specific marketing messages be more personal, but they\u2019ll resonate better with the customer, increasing the chances for conversion.<\/p>\r\n<h4>Geo-Fencing<\/h4>\r\n<p>Geo-fencing is likely what you first think of when you hear \u201clocation-based mobile marketing.\u201d Geo-fencing is when a brand sets a certain radius around specific locations\u2014like their storefront\u2014and then, when a customer enters that digitally fenced-in area, the brand can send specific marketing messages related to the central location.<\/p>\r\n<p>You know when you\u2019re going on vacation and your plane lands, your cell signal comes back, and you have a push notification specific to your location? That\u2019s geofencing. It\u2019s a large fence, sure, but it still qualifies. <a href=\"https:\/\/www.retailmenot.com\/\" target=\"_blank\" rel=\"noopener\">RetailMeNot<\/a>, a platform to find the best coupons for a variety of stores, for example, provides coupons from stores in your immediate area, keeping relevance and value top of mind for every customer.<\/p>\r\n\r\n[caption id=\"attachment_95664\" align=\"alignnone\" width=\"638\"]<img class=\"size-full wp-image-95664\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/image-4.png\" alt=\"\" width=\"638\" height=\"992\" \/> Using location to bring relevant content to the surface makes a better experience. Source: <a href=\"https:\/\/radar.io\/customers\/retailmenot\" target=\"_blank\" rel=\"noopener\">Radar<\/a>[\/caption]\r\n\r\n<p>As another example, <a href=\"https:\/\/radar.io\/\" target=\"_blank\" rel=\"noopener\">Radar<\/a>, a geofencing platform, helps bridge the gap between digital and physical by helping brands reach customers on mobile when it makes the most sense. In our <a href=\"https:\/\/iterable.com\/blog\/radar-digital-physical-geofencing\/\" target=\"_blank\" rel=\"noopener\">DBM video series<\/a>, Nick Patrick, CEO and co-founder of Radar, highlights how a great customer experience needs to be frictionless, and how geofencing can contribute to a seamless, consistent experience.<\/p>\r\n<blockquote>\r\n<p>\"Effective marketing is all about reaching the right person with the right message at the right place and time, and the smartest mobile marketing teams use location as a critical input.\" - Nick Patrick<\/p>\r\n<\/blockquote>\r\n<h4>Geo-Conquesting<\/h4>\r\n<p>Geo-conquesting is a way to use geo-fencing, but instead of using your own store as the fenced location, you can target shoppers at competitors\u2019 locations, in the hopes they\u2019ll turn on their heels and come to your store.<\/p>\r\n<p>One of the most well-known examples of geo-conquesting is Burger King\u2019s \u201c<a href=\"https:\/\/www.marketingdive.com\/news\/burger-king-trolls-mcdonalds-with-geolocation-stunt\/543658\/\" target=\"_blank\" rel=\"noopener\">Whopper Detour<\/a>.\u201d When customers were within 600 feet of a McDonald\u2019s, customers who had the Burger King app\u2014and notifications enabled\u2014would get a push notification offering a coupon for a one-cent Whopper. Cutthroat, but brilliant. This campaign proved to be a huge success by driving 1.5 million app downloads.<\/p>\r\n<h4>Beacon Marketing<\/h4>\r\n<p>This type of location-based mobile marketing taps into the built-in Bluetooth on users\u2019 phones. Beacon marketing uses physical devices\u2014beacons\u2014to communicate with nearby devices. So, for example, a store could have beacons set up to deliver information or promotions to shoppers\u2019 phones as they walk by specific displays or products.<\/p>\r\n<p>The <a href=\"https:\/\/hospitalitytech.com\/how-hotels-are-using-beacons-and-augmented-reality\" target=\"_blank\" rel=\"noopener\">hospitality industry<\/a> (pre-COVID) had started to take advantage of beacon marketing. When hotel guests walk into a Starwood Hotels &amp; Resorts location, for example, they would receive a digital room key sent directly to their mobile device via a beacon. Other hospitality brands use beacons to unlock hotel maps and answer guests\u2019 questions. Beacons save time and money, making them an incredibly efficient form of location-based mobile marketing.<\/p>\r\n<h3>Connecting Locations Across Channels<\/h3>\r\n<p>While mobile may seem like the obvious choice to reach users with location-based marketing, the focus should always be to create a seamless experience, regardless of marketing channel. Location-based marketing can be applied to capture customers\u2019 attention on their devices while they\u2019re out and about, but that doesn\u2019t mean it can\u2019t be applied to a variety of marketing channels.<\/p>\r\n<p>But, when a customer is on their phone, consider what they may be doing with it. What might they be looking for? How can your app improve their experience? Instead of flooding their home screens with vague, general messaging, be the brand that helps customers out with personal, unique, location-based mobile marketing.<\/p>\r\n<p><em>To learn more about how Iterable can help bring your location-based cross-channel marketing strategy to life, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo today<\/a>.<\/em><\/p>","post_title":"How to Take Advantage of Location-Based Mobile Marketing","post_excerpt":"Customers\u2019 locations can be tracked through phones, making location-based mobile marketing an effective marketing tool. Let\u2019s dig into how.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-take-advantage-of-location-based-mobile-marketing","to_ping":"","pinged":"","post_modified":"2021-11-04 11:33:26","post_modified_gmt":"2021-11-04 18:33:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95623","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 04, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110421_Location-Based-Mobile-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"location based mobile marketing\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110421_Location-Based-Mobile-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110421_Location-Based-Mobile-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110421_Location-Based-Mobile-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-to-take-advantage-of-location-based-mobile-marketing\/"},{"ID":95639,"post_author":"79","post_date":"2021-11-03 09:34:10","post_date_gmt":"2021-11-03 16:34:10","post_content":"<p>When it comes to engagement, marketers can appreciate a good email. After all, for decades, <a href=\"https:\/\/www.forbes.com\/sites\/allbusiness\/2020\/10\/26\/email-marketing-still-the-most-powerful-tool-to-take-your-business-to-the-next-level\/?sh=4d988da634bf\" target=\"_blank\" rel=\"noopener\">email has remained the single-most powerful channel<\/a> for connecting your brand with its audience. To get the most out of your email marketing program, your team likely relies heavily on metrics\u2014like open rates and clickthrough rates\u2014to gain insight into what\u2019s working and what\u2019s not.<\/p>\r\n<p>Email open rates, the percentage of contacts who have opened a message, have long been a go-to gauge for email campaign success, often serving as a baseline for the performance of your brand\u2019s subject lines and email previews. The salt to open rate\u2019s pepper is the clickthrough rate (CTR). CTR is the number of recipients who clicked the links in your email compared to the total number of subscribers who received the email, as a percentage.<\/p>\r\n<p>These metrics are closely related\u2014it makes sense that if you have a high open rate, the chances for a high clickthrough rate increase, and vice versa. Which begs the question, when should marketers look at each of these metrics? Are there better options?<\/p>\r\n<h3>A Difference in Metrics<\/h3>\r\n<h4>Email Open Rates<\/h4>\r\n<p>There are many variables that could influence an email\u2019s open rate\u2014the day and time of sending, audience segmentation, send frequency, as well as the north star of cross-channel marketing: personalization. Plus, an email open doesn't necessarily mean that the true end goals\u2014conversion and retention\u2014are being accomplished. So, to understand the full customer journey and experience, brands need to evaluate their email messaging on more than just open rates. But, is just adding clickthrough rate enough?<\/p>\r\n<h4>Email Clickthrough Rates<\/h4>\r\n<p>Ultimately, brands want to know more than if an email was opened or not. Did the email drive traffic to your website? Did it open up conversation with your existing customers? With these questions in mind, your marketing team should include clickthrough rate as a KPI and be constantly iterating to improve this metric.<\/p>\r\n<p>For example, while text-based call-to-actions may have been the norm in the past, teams should look towards using call-to-action (CTA) buttons instead. These eye-catching, clickable images are geared towards leading consumers to your brand\u2019s site. In one test, Copyblogger, a content marketing blog, saw a <a href=\"https:\/\/copyblogger.com\/call-to-action-buttons\/\" target=\"_blank\" rel=\"noopener\">45% increase in clicks<\/a> when using button CTAs. When it comes to evaluating your campaign success, both of these metrics should be included in your marketing toolbox. You may, however, be limiting yourself if your analytics begin and end with just these two data points.<\/p>\r\n<p>The technology landscape is ever-changing, however. It\u2019s important to define how your team measures success and start collecting benchmarks now. With constant privacy and data updates on the horizon, you\u2019ll need to be aware of how your data may change over time and rethink how your team utilizes it.<\/p>\r\n<h3>Apple iOS 15 Update<\/h3>\r\n<p>Earlier this summer, Apple announced new objectives for its fall <a href=\"https:\/\/iterable.com\/blog\/what-apples-ios-15-privacy-updates-mean-for-marketers\/\" target=\"_blank\" rel=\"noopener\">iOS 15 update<\/a>. And, while most of the new improvements have been met with optimism, a specific set of updates have raised some eyebrows\u2014especially those of the email marketer.<\/p>\r\n<p>Under iOS 15, Apple users are given the option to disable open tracking, hide their IP addresses, and even withhold their email addresses. With this, email marketers have begun to ask questions regarding one of their biggest benchmarks for success: what about our open rates?<\/p>\r\n<h4>How the New Features Impact Metrics<\/h4>\r\n<p>Due to the nature of the update, not all of your users\u2014and the resulting data from them\u2014will be impacted. That said, users of the <a href=\"https:\/\/www.sparkpost.com\/blog\/impact-of-ios-15-update-on-open-tracking\/\" target=\"_blank\" rel=\"noopener\">Apple Mail app will be more impacted<\/a> than those on other mail applications. If a user has a Gmail address but uses Apple Mail to view their messages, it could impact opens. Opens are generated by the reporting of tracking pixels\u2013invisible images that are embedded within an email. However, with the new <a href=\"https:\/\/support.apple.com\/guide\/iphone\/use-mail-privacy-protection-iphf084865c7\/ios\" target=\"_blank\" rel=\"noopener\">Mail Privacy Protection<\/a> feature, these embedded images can be beat by pre-loading their script data upon receiving your email, as opposed to when first viewing them.<\/p>\r\n<p>To complicate things further, the new <a href=\"https:\/\/support.apple.com\/en-us\/HT210425\" target=\"_blank\" rel=\"noopener\">Hide My Email<\/a> option lets users readily create randomized email addresses, allowing easy access to your online content without having to receive further engagement. The feature will only be applicable to emails in Apple Mail, but that still makes up <a href=\"https:\/\/blogs.gartner.com\/matt-moorut\/what-ios-15-privacy-controls-and-the-loss-of-open-rates-mean-for-email-marketers\/\" target=\"_blank\" rel=\"noopener\">46% of all emails<\/a> opened across both desktop and mobile, a significant uptick to those shielded from your important open-rate insights.<\/p>\r\n<p>If we refer back to the previous iOS 14.5 and its app tracking update, <a href=\"https:\/\/www.techspot.com\/news\/89600-96-users-not-enabling-app-tracking-ios-145.html#:~:text=According%20to%20early%20sampling%20of,app%20tracking%20in%20iOS%2014.5.&amp;text=You%20can%20disable%20in%2Dapp,Apps%20to%20Request%20to%20Track.%22\" target=\"_blank\" rel=\"noopener\">96% of users opted to leave tracking disabled<\/a>. Experts are expecting a similar adoption rate for iOS 15. This is especially relevant today as Apple holds nearly <a href=\"https:\/\/www.litmus.com\/blog\/email-client-market-share-infographic\/\" target=\"_blank\" rel=\"noopener\">58% of the email client market share<\/a>, with a whopping nine out of ten mobile emails all happening on Apple devices.<\/p>\r\n<p>Open rates aren\u2019t dead, of course, but these changes should be considered when evaluating your email performance and metrics moving forward. To adapt to these new changes, however, teams should be using this time to figure out what messaging is and isn\u2019t working when it comes to getting your audience to open your emails.<\/p>\r\n<h4>What You Can Do Now<\/h4>\r\n<p>For those unsure how to adapt to these new changes, fear not! Here\u2019s a quick look at what your team can do to prepare for the new wave of cyber circumvention.<\/p>\r\n<ul>\r\n\t<li>Rethink your CTAs with email personalization\u2014get creative and leverage image-based CTAs and participatory clickthrough\u2019s such as surveys and gifting.<\/li>\r\n\t<li>Leverage your <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-A-B-experiments-overview-\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> in new ways by placing an emphasis on other metrics, such as the aforementioned CTR.<\/li>\r\n\t<li>Push for more segmentation in your outreach and get more personalized with your messaging.<\/li>\r\n\t<li>Review your subscribers ahead of time to identify who is using Apple Mail.<\/li>\r\n\t<li>Fine-tune your marketing automation to move away from open rates as email trigger points.<\/li>\r\n\t<li>Share how your metrics may change with the broader team, to make sure everyone is privy to the potential impact.<\/li>\r\n\t<li>Incorporate progressive profiling to leverage clicks as a way to build customer profiles.<\/li>\r\n\t<li>Consider other channels (SMS, push, etc.) for outreach<\/li>\r\n<\/ul>\r\n<p>As with anything else in the changing marketing landscape, your team should aim to be adaptable and flexible. By thinking about how to tackle these problems before they arrive, you\u2019ll find yourself on track to continue growing your engagement, and even improve upon it, by diversifying your messaging.<\/p>\r\n<h3>Open to Change<\/h3>\r\n<p>All in all, both open and clickthrough rates are not dead, but with a considerable amount of users falling into a bucket where open rates aren\u2019t as accurate as they once were, the way marketers approach open and clickthrough rates must adapt.<\/p>\r\n<p>You don\u2019t have to ignore open rates for email, but rethink the way they fit into your strategies. Maybe open and clickthrough rates for your <a href=\"https:\/\/iterable.com\/whitepaper\/ungated\/mobile-marketing-outlook\/\" target=\"_blank\" rel=\"noopener\">mobile channels<\/a> are a more accurate engagement identifier. The goal has always been to see engagement at the individual level to personalize the experience. With these changes and further updates to privacy regulations, creativity in messaging and data interpretation are growing in importance. Take the time now to hone in on what is resonating with your audience. Your future selves will be better off as a result.<\/p>\r\n<p><em>To learn more about building a cross-channel marketing strategy,<a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/?utm_source=blogCTA&amp;utm_medium=blog&amp;utm_campaign=WhyDesktopUXMatters072021\" target=\"_blank\" rel=\"noopener\"> schedule an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Rethinking Email Open Rates and Clickthrough Rates","post_excerpt":"When should marketers look at email open rates and clickthrough rates? How does Apple's iOS update impact these? Are there better options? ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"rethinking-email-open-rates-and-clickthrough-rates","to_ping":"","pinged":"","post_modified":"2021-11-03 17:30:03","post_modified_gmt":"2021-11-04 00:30:03","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95639","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 03, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110321_Open-Rate-vs-Clickthrough-Rate_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Location Based Mobile Marketing\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110321_Open-Rate-vs-Clickthrough-Rate_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110321_Open-Rate-vs-Clickthrough-Rate_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110321_Open-Rate-vs-Clickthrough-Rate_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/rethinking-email-open-rates-and-clickthrough-rates\/"},{"ID":95601,"post_author":"79","post_date":"2021-11-02 12:54:04","post_date_gmt":"2021-11-02 19:54:04","post_content":"<p>How has the retail market changed since COVID began? You tell us. We drafted this introduction in July 2020:<\/p>\r\n<p>\u201cDiscretionary spending has fallen\u2014the result of mass unemployment, wage decreases, the realities of living under shelter-in-place orders, and general uncertainty about the future. Money right now is precious. And the \u201ccareful\u201d consumer is getting pickier with where they shop. They\u2019re more discerning than ever before. The reason? Supply. While consumers have a pessimistic and uncertain view of the economic outlook, there are more businesses than ever before offering relatively similar products at relatively similar prices. And by now, many have shifted to digital-first marketing, buying up rented ad space and messaging online shoppers in bulk.\u201d<\/p>\r\n<p>In the 16 months or so since we first looked at the above draft, a lot has evolved. Think: consumer expectations, marketing budgets, and shopping preferences, to name a few. C\u2019mon, even the virus has evolved (Delta Variant, anyone)? But we think it's just as interesting\u2014and educational\u2014to look at what hasn\u2019t changed all that much. What consumer predilections have stood the test of time? 16 months, four vaccine brands, and an American presidential election later, what trend has stood strong?<\/p>\r\n<p>Shopping locally. And it's not going away anytime soon.<\/p>\r\n<h3>Small Business is #Trending<\/h3>\r\n<p>At Iterable, we do our best to keep our customers\u2014brands and businesses creating their own customer experiences\u2014informed. In the lead-up to the lucrative holiday shopping season, we take this mission very seriously.<\/p>\r\n<p>This year, <a href=\"https:\/\/iterable.com\/blog\/2021-e-commerce-holiday-shopping-trends-in-the-u-s-and-uk\/\" target=\"_blank\" rel=\"noopener\">we surveyed 1,500 consumers across the U.S. and UK<\/a> to find out how they planned to go about holiday shopping this season. We found that \u201cconsumers are ditching the large-scale shopping centers in favor of browsing at local shops, spending their cash at the village boutique and spreading the word about independent brands.\u201d<\/p>\r\n<p>Small businesses are seeing the benefits of big consumer dollars spent this holiday shopping season. But, why? Let's dig in.<\/p>\r\n<h4>Mission-Driven Holiday Shopping<\/h4>\r\n<p>Consumers are likely gravitating towards local markets because of a new trend taking over consumer psychology: <a href=\"https:\/\/iterable.com\/blog\/6-insights-from-iterables-2021-consumer-psychology-poll\/\" target=\"_blank\" rel=\"noopener\">values<\/a>. In an assessment of consumer psychology, we found that 87% of consumers said they\u2019re more receptive to a brand\u2019s messages if they know the company\u2019s beliefs and values.<\/p>\r\n<p>As to why this resonates so well in consumer psychology, respondents said knowing a brand\u2019s beliefs and values:<\/p>\r\n<ul>\r\n\t<li>Makes them feel more trust toward the brand (62%)<\/li>\r\n\t<li>Helps them better know the brand\u2019s authentic identity (44%)<\/li>\r\n\t<li>Builds belief in the brand\u2019s purpose (34%)<\/li>\r\n<\/ul>\r\n<p><a href=\"https:\/\/www.verishop.com\/\" target=\"_blank\" rel=\"noopener\">Verishop<\/a>, an online shopping platform, for example, helps people discover independent brands through advanced technology tools such as <a href=\"https:\/\/www.retaildive.com\/news\/verishop-introduces-livestream-shopping\/601811\/\" target=\"_blank\" rel=\"noopener\">Livestream Shopping<\/a>, <a href=\"https:\/\/help.verishop.com\/article\/wul3jvnnob-verishop-shop-party\" target=\"_blank\" rel=\"noopener\">Shop Party,<\/a> a shoppable content feed, and an amazing creator community. Since launching in 2019, Verishop works with a variety of mission-driven brands with ethical and environmentally-friendly practices.The Responsible Shop allows shoppers to filter products via \u201cShop By Cause,\u201d which includes clean beauty, conscious, cruelty-free, fair trade, organic, philanthropic, responsible, sustainable, upcycled, and vegan products.<\/p>\r\n<blockquote>\r\n<p><strong>\u201c<i data-stringify-type=\"italic\">Consumers are becoming much more thoughtful about their purchasing power and are really showing an interest in brands that are responsible and ethically driven. There are more and more brands now that are standing for sustainability and being responsible with their production and manufacturing. It is very exciting to help our customers discover these brands and in turn help these brands increase their business. I\u2019m very confident that we will continue to see the desire to shop responsibly grow!\u201d <\/i><\/strong><\/p>\r\n<p>-Holly McGill, Associate Director, Partnerships at Verishop<\/p>\r\n<\/blockquote>\r\n<p>With the <a href=\"https:\/\/ukcop26.org\/\" target=\"_blank\" rel=\"noopener\">COP26 climate summit<\/a> in full swing, the market is ready for companies to show their commitment to ethics and sustainability. Our advice? Embrace the \u201clocal\u201d mindset. Maintain messaging that is community-driven when you market to online consumers as they go global.\u00a0 But climate and emotional connection aren\u2019t the only items on consumer wish lists, on-time delivery is as well.<\/p>\r\n<h4>Supply Chain? NP for the SMB<\/h4>\r\n<p>The modern supply chain was a thing of wonder, delivering material from around the world to companies and customers, seemingly in mere days or even hours.<\/p>\r\n<p>Until it didn\u2019t. Specifically, this year.<\/p>\r\n<p>As consumers, we\u2019ve all experienced some recent issues relating to the supply chain\u2014either the lack of available product, higher costs, or both. As shortages of supplies and labor continue to plague businesses and retailers across the country, many small- and medium-sized businesses (SMBs) are pushing an age-old message: come shop with us. SMBs this year seem to be promoting themselves not as one option among many larger ones, but as perhaps the only option as supply chain issues worsen.<\/p>\r\n<p><a href=\"https:\/\/www.etsy.com\/\" target=\"_blank\" rel=\"noopener\">Etsy<\/a> CEO, Josh Silverman, wrote in a blog post earlier this week that his company also sees opportunity in supply chain issues, since many of the sellers on its marketplaces \u201care businesses of one and don\u2019t rely on just-in-time supply chains.\u201d<\/p>\r\n<p>It will take time for supply and demand to settle back into more predictable patterns. But that doesn\u2019t mean businesses should wait to take action. We are in the business of relationship building, after-all. And the two most important elements of a successful relationship? Communication and trust.<\/p>\r\n<p>Brands should be proactive with setting expectations with consumers now, not later. Big, or small, communication matters. If you let customers know what to expect with shipping, stock, and supply now, you\u2019ll set customers up for success, and build the foundation for a positive customer experience.<\/p>\r\n<h4>Creating a Better Holiday Shopping Customer Experience<\/h4>\r\n<p>If Facebook were a country, it would be the world\u2019s most populous nation. 69 of the world\u2019s top 100 global entities are corporations. Walmart has 2.3 million employees in 27 countries. That's more than any state\u2019s armed forces or any healthcare provider. With these massive corporations, local touchpoints and intimacy have been rapidly disappearing. But for every trend, there is a counter trend. And so with this rise in apathy and generic marketing swings back localization. Consumers have become protective of their community, their data, and the signifiers of what is local, especially when it comes to discretionary spending.<\/p>\r\n<p>When given a choice between a local store and a major chain, you know what you\u2019re going to experience with each. With the chain, you\u2019ll have the convenience of knowing you will find your product at an affordable cost. But what is lacking in these engagements is personality. And it's that personal connection, where a memory is attributed to a brand, that matters to today\u2019s consumer!<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/key-crafting-memorable-customer-experience\/\" target=\"_blank\" rel=\"noopener\">Customer experience<\/a> has now become the key brand differentiator, edging out both price and product in building customer loyalty. And COVID-19 has only intensified the need for agile and nuanced marketing. The pandemic has shown that brands need to replace sales, click-throughs, and new customer acquisition with customer trust, retention, and loyalty.<\/p>\r\n<h3>Think Small to Sell Big<\/h3>\r\n<p>The relationship between a brand and a customer is often a fragile one. Make one mistake, upset the customer, and they\u2019ll remember that bad interaction. Some will hold onto that grudge with longevity, never again to return to that brand. Still others will use their social prowess to share about their experience with others.\u00a0<\/p>\r\n<p>But if you treat your customers well while they're holiday shopping, they will trust your brand, feel encouraged to return, and, in many cases, share their praise with friends and family.\u00a0<\/p>\r\n<p><em>To learn how Iterable can help you scale and automate your marketing efforts to create a personalized experience, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\">schedule a demo<\/a>.<\/em><\/p>","post_title":"Holiday Shopping Success: Think Local to Sell Global","post_excerpt":"Small businesses are seeing the benefits of big consumer dollars spent this holiday shopping season. But, why? Let's dig in.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"holiday-shopping-success-think-local-to-sell-global","to_ping":"","pinged":"","post_modified":"2021-11-02 12:54:04","post_modified_gmt":"2021-11-02 19:54:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95601","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"November 02, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110221_Embrace-Local_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Holiday Shopping: Shop Local\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110221_Embrace-Local_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110221_Embrace-Local_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/110221_Embrace-Local_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/holiday-shopping-success-think-local-to-sell-global\/"},{"ID":95555,"post_author":"88","post_date":"2021-11-01 16:04:02","post_date_gmt":"2021-11-01 23:04:02","post_content":"<p>Let\u2019s talk workflows. Workflows are designed to guide your customers through different milestones of their lifecycle \u2013 from the initial touchpoint, to learning more about your products or services, to becoming loyal customers and fans.<\/p>\r\n<p>In this webinar, we break down the three most-essential campaign workflows that every marketing team should have.<\/p>\r\n<p><strong>You'll come away with:<\/strong><\/p>\r\n<ul>\r\n\t<li>Illustrative and inspirational examples of Welcome\/Onboarding, Abandonment, and Conversion campaign workflows<\/li>\r\n\t<li>Best practices and sage advice for crafting workflows that best fit your unique customer base<\/li>\r\n\t<li>Steps you can take to solidify and enhance the workflows you currently have in flight<\/li>\r\n<\/ul>\r\n<p><em><br \/>\r\nExample Workflows: <a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/Campaign-Workflows-1.pdf\">Download PDF &gt;<\/a><\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","post_title":"The 3 Must-Have Campaign Workflows for Every Marketing Team","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-3-must-have-campaign-workflows-for-every-marketing-team-us","to_ping":"","pinged":"","post_modified":"2021-11-18 10:55:47","post_modified_gmt":"2021-11-18 18:55:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=95555","menu_order":10,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"November 01, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_Campaign-Workflows-Webinar_768x512_US-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_Campaign-Workflows-Webinar_768x512_US-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_Campaign-Workflows-Webinar_768x512_US-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_Campaign-Workflows-Webinar_768x512_US-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/the-3-must-have-campaign-workflows-for-every-marketing-team-us\/"},{"ID":95563,"post_author":"35","post_date":"2021-11-01 11:53:23","post_date_gmt":"2021-11-01 18:53:23","post_content":"<p><em>At Iterable, we like celebrating the <a href=\"https:\/\/iterable.com\/dreamers-builders-makers\/\" target=\"_blank\" rel=\"noopener\">Dreamers, Builders and Makers<\/a>. These are the people behind today's customer experiences. The ones coming up with big ideas, solving problems, and thinking creatively and strategically to make sure every customer has an experience worth remembering.\u00a0<\/em><\/p>\r\n<p><em>As part of our effort to highlight these professionals, we kicked off a new interview series, \"<a href=\"https:\/\/youtube.com\/playlist?list=PLeKh50XsrEaAkYrel9B6Na4NAXtGYmVPp\" target=\"_blank\" rel=\"noopener\">Dream It, Build It, Make It<\/a>.\" In this series, I dive deep with guests from a variety of industries to learn more about how they are working to create long-lasting connections with their audiences.<\/em><em>\u00a0We're all in this together, so what better way to collaborate than sharing ideas?<\/em><\/p>\r\n<p>For today's episode we took a look at the cross-section of ecommerce, digital marketing, and technology and how these three interact to create sustainable customer experiences now and for the future. Chatting with Chip Moloney, Head of Digital Marketing at The Maze Group, <a href=\"http:\/\/www.themazegroup.com\" target=\"_blank\" rel=\"noopener\">an ecommerce strategy, design, and development agency<\/a>, we looked at the different ways brands today are approaching technology upgrades and how ROI plays a new role in marketing after regulation changes.<\/p>\r\n<h3>Meet Chip From The Maze Group<\/h3>\r\n<p>The expedited digital transformation pushed many to start looking for new technology solutions to fill current and future gaps. An aspect of technology selection that often gets pushed aside is the human aspect. Multiple providers may say they can do x, y, and z, but any savings\u2014or lack thereof\u2014in time and effort that falls to your team is the real differentiator. In a time when upgrading and migrations are happening at a blistering pace, experts like Chip are issuing words of warning to not ignore the human element before making the switch.<\/p>\r\n<p>With so many changes in the last few years, it's important to take a step back and get a bird's eye view on where the marketing landscape has settled. Give it a watch or listen to learn more from Chip right here.\u00a0<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/WYMkS0JghcU[\/embed]<\/p>\r\n<h3>Subscribe and Stay Tuned<\/h3>\r\n<p>Be sure to <a href=\"https:\/\/www.youtube.com\/channel\/UC5VrrsFaD7TJQX8r4whqEew\" target=\"_blank\" rel=\"noopener\">subscribe to our YouTube channel<\/a> so you can be updated every time a new episode is live! You can also follow along on <a href=\"https:\/\/www.linkedin.com\/company\/iterable\/\" target=\"_blank\" rel=\"noopener\">Iterable's<\/a> <a href=\"https:\/\/twitter.com\/iterable?s=21\" target=\"_blank\" rel=\"noopener\">social<\/a> <a href=\"https:\/\/instagram.com\/iterable?igshid=lmg811gqo26q\" target=\"_blank\" rel=\"noopener\">channels<\/a> in case you miss any episodes.\u00a0<\/p>","post_title":"Watch and Listen: The Maze Group Talks Technology, Retention, ROI","post_excerpt":"Chatting with the Head of Digital Marketing at The Maze Group, we looked at the ways brands today are approaching technology migrations.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-maze-group-talks-technology-retention-roi","to_ping":"","pinged":"","post_modified":"2021-11-01 11:53:23","post_modified_gmt":"2021-11-01 18:53:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95563","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Video","pretty_date":"November 01, 2021","terms":[{"term_id":459,"name":"Video","slug":"video","term_group":0,"term_taxonomy_id":459,"taxonomy":"resource_type","description":"","parent":1696,"count":22,"filter":"raw","term_order":"4"}],"term_slugs":["video"],"term_names":["Video"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_10_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"The Maze Group DBM\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_10_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_10_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/11\/ITE_DBM-Video-Series_10_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-maze-group-talks-technology-retention-roi\/"},{"ID":95530,"post_author":"79","post_date":"2021-10-28 10:09:58","post_date_gmt":"2021-10-28 17:09:58","post_content":"<p>Earlier this month, we announced <a href=\"https:\/\/iterable.com\/blog\/snowflake-and-iterable-partner-for-data-sharing-integration\/\" target=\"_blank\" rel=\"noopener\">Iterable\u2019s partnership with Snowflake<\/a>. With this partnership, Iterable customers can securely share and access valuable first-party user data directly within their Snowflake account, removing the need to copy or move data across environments. This gives brands secure access to data and shared access across their organization. This is huge for democratizing access to data, increasing agility, and maximizing your data\u2019s potential.\u00a0<\/p>\r\n<p>To get even more insight into how this integration can benefit organizations and their customers, we sat down with Eva Murray, Senior Evangelist at Snowflake, and Farshad Miraftab, Director of Business Insights at Iterable.\u00a0<\/p>\r\n<p>Below is a quick recap of some of the key points from our webinar, \u201cThe Data Differentiator: How Unified Data Unlocks Business Insights.\u201d To get the full inside scoop, <a href=\"https:\/\/iterable.com\/webinars\/the-data-differentiator-how-unified-data-unlocks-business-insights\/\" target=\"_blank\" rel=\"noopener\">watch the webinar here<\/a>.<\/p>\r\n<h3>Brand Challenges in a Digital World<\/h3>\r\n<p>With a massive <a href=\"https:\/\/www.mckinsey.com\/business-functions\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" target=\"_blank\" rel=\"noopener\">digital transformation as a result of COVID-19<\/a>, brands are having to adapt to a digital world faster than they may have planned to. With this accelerated <a href=\"https:\/\/iterable.com\/blog\/introducing-the-digital-transformation-infographic\/\" target=\"_blank\" rel=\"noopener\">transformation<\/a>, brands are forced to consider how data can be accessible, flexible, and reliable. For accessibility, the focus is on de-siloing data, allowing for streamlined collaboration and access. With data flexibility, brands are looking to share their data quickly and efficiently, to react to changes in their business at a moment's notice. And lastly, with data reliability, brands need to ensure their data is real-time, easily maintained, and scalable as their business grows.\u00a0<\/p>\r\n<p>Data is a key player when it comes to brands differentiating themselves from competitors. In fact, 80% of brands use data as a differentiator and 75% do so by combining data from multiple sources. This is why having data that\u2019s accessible, flexible, and reliable matters and why Iterable and Snowflake are partnering for success.<\/p>\r\n<h3>Iterable\u2019s Partnership with Snowflake<\/h3>\r\n<p>With Iterable as a data source for marketing engagement, providing campaign event data to Snowflake, the Data Cloud that unifies data sources, brands can easily transform data into valuable insights for their business.<\/p>\r\n\r\n[caption id=\"attachment_95531\" align=\"alignnone\" width=\"1660\"]<img class=\"size-full wp-image-95531\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/Screen-Shot-2021-10-28-at-9.13.52-AM.png\" alt=\"Snowflake and Iterable partnership\" width=\"1660\" height=\"630\" \/> <em>Data sources go from Iterable to the data warehouse, Snowflake, to third party tools for gathering insights.<\/em>[\/caption]\r\n\r\n<p>On top of that, it\u2019s much easier to democratize data if it\u2019s all located in one essential place. Snowflake gives brands the ability to govern their data while making sure those who need access can easily get it. If everyone can use the data, you can more easily crowdsource ideas based on said data and develop new strategies to transform your business.<\/p>\r\n<h3>How Data Sharing Can Transform Your Business<\/h3>\r\n<p>There are four benefits to data sharing: democratize access, strengthen business relationships, maximize data ROI, and unlock new insights.\u00a0<\/p>\r\n<p><strong>Democratizing access<\/strong> is about giving everyone visibility into the data, but more than that, it helps elicit new ideas. If there\u2019s diversity in who can access data, there will be diversity in the ideas that come viewing the data.<\/p>\r\n<p><strong>Strengthening business relationships<\/strong> comes as a result of transparency. If customers can also see the data you're talking about, in a B2B relationship for example, both sides can collaborate to form ideas together. Trust is established between companies.\u00a0<\/p>\r\n<p>When everyone is using a single platform you\u2019re <strong>maximizing data ROI<\/strong> because the onboarding time is greatly reduced compared to onboarding multiple people to multiple platforms. So not only is your brand collecting vast amounts of data, it\u2019s also much easier for everyone to use it.\u00a0<\/p>\r\n<p>And lastly, you\u2019ll <strong>unlock new insights<\/strong>. Because you\u2019re democratizing the data, you have more opportunities to collect new ideas that teams who are in the data day-to-day may not have considered.<\/p>\r\n<p>The Snowflake and Iterable Secure Data Sharing integration reduces complexity, provides a more comprehensive view of the customer, and allows for faster onboarding. With these new capabilities, your organizations can focus on building out strategies rather than trying to manually compile data or learn multiple tools. Now, you can really focus on creating a seamless customer experience.\u00a0<\/p>\r\n<p><em>To take advantage of all of Eva and Farshad\u2019s pearls of wisdom, <a href=\"https:\/\/iterable.com\/webinars\/the-data-differentiator-how-unified-data-unlocks-business-insights\/\" target=\"_blank\" rel=\"noopener\">watch the full webinar<\/a>.<\/em><\/p>","post_title":"Business Benefits of Iterable's Partnership with Snowflake","post_excerpt":"Iterable's partnership with Snowflake lets users securely share and access valuable first-party user data, leading to new business insights.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"business-benefits-of-iterables-partnership-with-snowflake","to_ping":"","pinged":"","post_modified":"2021-10-28 10:09:58","post_modified_gmt":"2021-10-28 17:09:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95530","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 28, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102721_Snowflake-Webinar-Takeaways_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable&#039;s Partnership with Snowflake\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102721_Snowflake-Webinar-Takeaways_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102721_Snowflake-Webinar-Takeaways_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102721_Snowflake-Webinar-Takeaways_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/business-benefits-of-iterables-partnership-with-snowflake\/"},{"ID":95475,"post_author":"35","post_date":"2021-10-27 15:53:12","post_date_gmt":"2021-10-27 22:53:12","post_content":"<p>Much like you reading this\u2014most likely at least\u2014I stay connected through my mobile device. It's where I text friends and FaceTime with loved ones in far off lands like Chicago. It's where I order food. It's where I make credit card payments. It's\u2014for better or worse, mostly worse\u2014where a lot of my attention goes. And it's why mobile marketing is such a vital piece of the brand-consumer relationship in today's world.\u00a0<\/p>\r\n<p>To capture this connection between brand and consumer, our latest whitepaper, titled <em><a href=\"https:\/\/iterable.com\/whitepaper\/ungated\/mobile-marketing-outlook\/\" target=\"_blank\" rel=\"noopener\">Mobile Marketing: A Current and Future Outlook<\/a>,\u00a0<\/em>takes the consumer perspective. More specifically, it takes my perspective as an avid mobile user and experienced marketing professional, one who's acutely aware of the purpose behind the messages I receive.\u00a0<\/p>\r\n<p>In this whitepaper, you'll find a host of stats showing you why mobile as a medium cannot be ignored and you'll find a three-pronged approach to make the most of your mobile marketing now and in the future. When you connect in a way that even makes a jaded marketer like myself impressed, you know you're doing something right. This whitepaper will show you how.\u00a0<\/p>\r\n<p>Not convinced? Here's a quick sneak peek.\u00a0<\/p>\r\n<h3>A Glimpse Into the State of Mobile Marketing<\/h3>\r\n<h4>Find Your Fit<\/h4>\r\n<p>There\u2019s a quote floating around the interwebs that I\u2019ve seen attributed to a few people, but the sentiment is really what matters: If your presence doesn\u2019t add value, your absence won\u2019t make a difference.\u00a0<\/p>\r\n<p>Brutal, but effective and extremely accurate when it comes to mobile marketing.\u00a0<\/p>\r\n<p>Consumers are flying through apps at an incredible rate. If yours isn\u2019t adding value, a consumer\u2019s life won\u2019t be impacted one way or the other when they delete the app. Whether you\u2019ve built your app already or are in the process of development, you have to understand your role in the consumer\u2019s life.\u00a0<\/p>\r\n<p>This understanding, however, doesn\u2019t come from looking at mobile activity and behaviors in a silo. You likely have a rich history of data from email analytics, desktop behavior, in-store insights, and more. The channels are seemingly endless, but the insights to glean from each matter in how you approach something like mobile marketing.\u00a0<\/p>\r\n<p>When finding your fit, ask yourself these questions:<\/p>\r\n<ul>\r\n\t<li>How personal is our relationship with our customers across channels?<\/li>\r\n\t<li>What type of relationship do we want to have with our customers?<\/li>\r\n\t<li>What type of relationship do our customers want, need, and expect from us?<\/li>\r\n\t<li>And what will it take to deliver that relationship?<\/li>\r\n<\/ul>\r\n<p>Like any relationship, it starts with looking introspectively to understand what value you can deliver to make sure that your presence makes a difference.<\/p>\r\n<h3>A Marketer's Consumer Perspective<\/h3>\r\n<p>We often forget that consumers are receiving messages from countless other brands. No matter your industry <em>you are not alone<\/em> in sending your customers messages. An eery Halloween-esque tone of voice doesn't come through with italics, but you get the point. Connection and relationship-building in the digital age is simultaneously easier and harder than any period we've seen before. Don't undervalue the importance of making memorable experiences for your consumers.\u00a0<\/p>\r\n<p><em>Check out the full report here and if you want to chat with marketers, like me, who care about making the future of mobile marketing one worth every consumer's time and energy, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">reach out for a demo<\/a>!\u00a0<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/ungated\/mobile-marketing-outlook\/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-95503\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM-WHITEPAPER-GRAPHICS_EMAIL-BANNER-600x300-1.png\" alt=\"Mobile Marketing CTA\" width=\"600\" height=\"300\" \/><\/a><\/p>","post_title":"Mobile Marketing: A Current and Future Outlook","post_excerpt":"In this free whitepaper, you'll find a three-pronged approach to make the most of your mobile marketing now and in the future.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"mobile-marketing-a-current-and-future-outlook","to_ping":"","pinged":"","post_modified":"2021-10-27 15:53:12","post_modified_gmt":"2021-10-27 22:53:12","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95475","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blogpost","pretty_date":"October 27, 2021","terms":[{"term_id":8539,"name":"Blogpost","slug":"blogpost","term_group":0,"term_taxonomy_id":8539,"taxonomy":"resource_type","description":"","parent":0,"count":10,"filter":"raw","term_order":"0"}],"term_slugs":["blogpost"],"term_names":["Blogpost"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM-WHITEPAPER-GRAPHICS_BLOG-HDR.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM-WHITEPAPER-GRAPHICS_BLOG-HDR.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM-WHITEPAPER-GRAPHICS_BLOG-HDR-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM-WHITEPAPER-GRAPHICS_BLOG-HDR-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/mobile-marketing-a-current-and-future-outlook\/"},{"ID":95128,"post_author":"79","post_date":"2021-10-26 16:19:49","post_date_gmt":"2021-10-26 23:19:49","post_content":"<p>A few weeks back we launched the <a href=\"https:\/\/iterable.com\/blog\/introducing-aurora-the-next-generation-of-iterables-user-experience\/\" target=\"_blank\" rel=\"noopener\">first release of Aurora<\/a>, featuring a new design for our suite of creative marketing automation and analytics tools. Aurora isn\u2019t just a fresh coat of paint; it\u2019s the next generation of user experience, introducing a modern visual design language and investment in usability throughout the whole platform. By bringing together best in class user experience and design with a world class data platform, marketers can build amazing customer experiences like never before.<\/p>\r\n<p>This was a rewarding, months-long endeavor that involved the development of a brand new design system, redefining the way we think about our UI. We want to share some insights from our journey!<\/p>\r\n<h3>Where Did It All Begin?<\/h3>\r\n<p>Our early engineers built Iterable\u2019s UI using off the shelf component libraries. This sped up early implementation velocity, and allowed the team to deliver core product capabilities quickly. It gave the team room to focus effort and capital on developing a best in class flexible data architecture and delivery platform that has scaled to meet the demands of billions of messages delivered each year.<\/p>\r\n<p>But Iterable as a business has matured in the years since its founding, growing to hundreds of customers and billions of customers\u2019 customers. We have a clear vision of authenticity, connection, and joy, and the user experience and visual design language needed to mature to meet it. But, how could we get there? And how could we systematize that to make it repeatable, integrating it into our work and team culture?<\/p>\r\n<h3>The Evolution<\/h3>\r\n<h4>1. Defining Guiding Design Principles<\/h4>\r\n<blockquote>\r\n<p><em>Design principles are shared guidelines that capture the essence of what good design means for the team, and advice on how to achieve it; in other words, agreed criteria for what constitutes good design in your organization and in your project.<\/em><\/p>\r\n<p><em>\u2015 Alla Kholmatova. Design Systems<\/em><\/p>\r\n<\/blockquote>\r\n<p>We started by defining a set of design principles to inform our thinking and work, with the goal of democratizing creative direction and guiding our team in everyday decision making. <br \/>\r\nEffective design principles answer the question \u201cwhat does good design mean at your company?\u201d The north star for any product should be guided by the emotional response the product evokes from its users, and the jobs that it aims to serve.<\/p>\r\n<p>Here at Iterable, creativity and performant outcomes are the keys to our customers\u2019 success. With that perspective, we got to work, and had each of our designers independently answer the question \u201cWhat does good design mean at Iterable?\u201d<\/p>\r\n<p>Here are a few of examples of the many answers our team provided:<\/p>\r\n<p>Iterable should\u2026<\/p>\r\n<ul>\r\n\t<li>\u201cinspire creativity\/promote discovery\u2014marketing should be fun, provide tools that encourage users to discover new ways to connect with their users\u201d<\/li>\r\n\t<li>\u201cenable practitioners to spend more attention on the things they care about (creativity + compassion), and should get the boring, routine stuff out of the way.\u201d<\/li>\r\n\t<li>\u201cbe a safe and predictable workspace so marketers know they aren't going to do something nuclear by pressing the wrong button\u201d<\/li>\r\n\t<li>\u201cbe approachable to marketers of all skill levels, not just for marketing masters and power users\u201d<\/li>\r\n<\/ul>\r\n<p>After some clustering, discussion, and workshopping, the team landed on four principles: Approachable, Empowering, Clear, and Expressive.<\/p>\r\n\r\n[caption id=\"attachment_95264\" align=\"alignnone\" width=\"2882\"]<img class=\"wp-image-95264 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/values-1.png\" alt=\"4 design principles\" width=\"2882\" height=\"2882\" \/> Iterable's four design principles: Approachable, Empowering, Clear, and Expressive.[\/caption]\r\n\r\n<p><em><strong>Approachable<\/strong>: We invite experimentation, letting our customers creatively wield Iterable without fear of messing things up. We believe consistency begets familiarity, predictability, and comfort, and put guardrails in place to mitigate risk.<\/em><\/p>\r\n<p><em><strong>Empowering<\/strong>: Iterable provides a path for every customer to become a marketing expert. We get the heavy lifting out of the way and foster learning throughout the application to provide our customers with the tools and guidance to level up when they\u2019re ready.<\/em><\/p>\r\n<p><em><strong>Clear<\/strong>: We have a point of view on what matters most in which context, and only require our customers' attention when it is truly warranted. Progressive disclosure minimizes distraction, while clear hierarchy and copy reduce ambiguity to minimize second guessing.<\/em><\/p>\r\n<p><em><strong>Expressive<\/strong>: Our voice, tone, and UI reinforce our brand\u2019s personality traits: brilliant, focused, playful, humble, and upbeat. We\u2019re mindful to map the tone to how our customers are feeling on their journey, creating moments that celebrate and reinforce successes, meeting errors with the seriousness they deserve, and getting out of the way when efficiency is the key.<\/em><\/p>\r\n<p>We still have more to do to make them actionable, but they provide pragmatic, directional guidance, and work toward a shared aspirational standard of what it is that we're striving for.<\/p>\r\n<h4>2. Exploring Concepts<\/h4>\r\n<p>With some branding building blocks (brand colors, typeface, <a href=\"https:\/\/iterable.com\/blog\/design-deep-dive-new-logo\/\" target=\"_blank\" rel=\"noopener\">personality traits<\/a>) and our design principles at hand, we started to work through conceptual explorations of what the future of Iterable could look like.<\/p>\r\n<p>There are over 100 distinct pages in our product, and thousands of interactions. To create our first design concept, we needed to land on a place to start, something that would be representative of overall functionality but also limited enough in surface area to drive agility and velocity of exploration. We turned to usage data to guide us, identifying our most trafficked pages, and then removed those where there was a lot of overlap in UI (similar table layouts, for example.) That way we could get the most mileage out of each of our concepts, increasing the odds of design decisions cascading to cover more ground throughout the app.<\/p>\r\n<p>We took each of those selected screens and ran with them. We imagined what a more collaborative template overview page could look like with an expressive visual design language that was more playful and bold. We imagined what a clearer workflow canvas could look like, where the surrounding chrome got out of the way when you needed it, emphasizing what matters most. We explored concepts for other pages too, like segmentation, the template editor, and campaign creation.<\/p>\r\n\r\n[caption id=\"attachment_95270\" align=\"alignnone\" width=\"2880\"]<img class=\"wp-image-95270 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/templates-1.png\" alt=\"template organization\" width=\"2880\" height=\"1808\" \/> <em>A concept for redesigned template organization <\/em>[\/caption] [caption id=\"attachment_95204\" align=\"alignnone\" width=\"2880\"]<img class=\"wp-image-95204 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/workflows.png\" alt=\"redesigned workflow studio\" width=\"2880\" height=\"1808\" \/> <em>A concept for a redesigned Workflow Studio. <\/em>[\/caption]\r\n\r\n<p>Each page went through a series of rapid iterations, balancing visual design exploration with opportunistic UX enhancements. We shared sneak peeks with customers and internal stakeholders along the way for calibration and validation, and in a short time landed somewhere that felt right, and authentic to Iterable.<\/p>\r\n<h4>3. Abstracting Patterns and Components<\/h4>\r\n<p>Having a set of conceptual prototypes that covered a significant surface area, we wanted to abstract everything that was repurposable into our new design system. This would serve as a reference for the design team (and product, and engineering). It\u2019s a set of tokens, components, and guidelines to draw from for all new designs, so that our output would have a consistent behavior, look, and feel regardless of which team was working on it.<\/p>\r\n<p>First up were the primitives, or foundational styles, like colors, font styles, and spacing units. These drew directly from our brand guidelines, and were modified to consider a product context for things like color accessibility and typographic needs.<\/p>\r\n\r\n[caption id=\"attachment_95198\" align=\"alignnone\" width=\"2880\"]<img class=\"wp-image-95198 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/colors.png\" alt=\"Color Tokens\" width=\"2880\" height=\"1808\" \/> <em>Color tokens in Iterable's design system. <\/em>[\/caption] [caption id=\"attachment_95234\" align=\"alignnone\" width=\"2880\"]<img class=\"wp-image-95234 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/typography.png\" alt=\"\" width=\"2880\" height=\"2048\" \/> Typographic styles in Iterable's design system.[\/caption]\r\n\r\n<p>Reusable components were abstracted too, like buttons, inputs, and dropdowns. Engineering jumped in here to build out the initial set, to increase velocity for future development.<\/p>\r\n<p>We made sure to define usage guidelines along the way, considering content rules, best practices, and notes on accessibility. Designers lean on these to know how and when to use each of our components, leading to a more cohesive experience across the platform.<\/p>\r\n\r\n[caption id=\"attachment_95240\" align=\"alignnone\" width=\"2880\"]<img class=\"wp-image-95240 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/banners-1.png\" alt=\"Banner component\" width=\"2880\" height=\"1808\" \/> The banner component in Iterable's design system.[\/caption] [caption id=\"attachment_95246\" align=\"alignnone\" width=\"2880\"]<img class=\"wp-image-95246 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/button-groups-1.png\" alt=\"Button Group Component\" width=\"2880\" height=\"1808\" \/> <em>The button group component in Iterable's design system. <\/em>[\/caption]\r\n\r\n<p>Putting that all together, we have a comprehensive design system that is unique to Iterable and our customers\u2019 needs, and perspective. It\u2019s a living system, something we\u2019ll continuously build upon, helping us elevate our design quality, accelerate design velocity, and reduce design debt. Most importantly, it will help us build a product that is beautiful and easy to use, empowering our customers to be better at their jobs.<\/p>\r\n<h4>4. Putting It Into Practice With Customer Feedback<\/h4>\r\n<p>With our design principles, concept designs, and a design system supporting us, we were ready to put it all into practice, revisiting some concepts with more rigor to actually build them out and deliver to our customers.<\/p>\r\n<p>Teams reviewed baseline usability testing for each of the respective product areas we\u2019d settled on, and interviewed customers and internal subject matter experts on problem spots and opportunities. Designers across teams leveraged our pre-built components, created high fidelity mockups and flows, and built out prototypes using the new system.<\/p>\r\n<p>There were of course gaps there, questions that needed to be resolved as patterns and components started to show up in new and sometimes unexpected ways. But we had a shared language for talking through those cases, and were able to evolve the design system where it made sense to.<\/p>\r\n\r\n[caption id=\"attachment_95316\" align=\"alignnone\" width=\"2480\"]<img class=\"wp-image-95316 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/before-and-after-vertical-1.png\" alt=\"Campaign overview page\" width=\"2480\" height=\"3196\" \/> <em>Before and after the Aurora redesign of the campaign overview page. <\/em>[\/caption]\r\n\r\n<p>We got additional reactions to the look and feel when we walked customers through our prototypes, and were able to stress-test the system in real-world scenarios like building campaigns and analyzing performance. Design velocity improved. There\u2019s a greater sense of ownership, a shared vision of what we\u2019re building toward, and the UI is a breath of fresh air. It\u2019s a success all around.<\/p>\r\n<h3>Aurora Now and in the Future<\/h3>\r\n<p>Our first Aurora release was a big step in bringing our new design system to life. But this is just the beginning, and we\u2019re excited to bring our new design language to every part of Iterable in the future. As we roll it out to new pages, we\u2019re looking for opportunities to improve usability and add features that make it even easier for you to build great experiences for your users. We\u2019ve already begun beta testing our new Workflow Studio, and started design work on several other pages. We can\u2019t wait for you to see what\u2019s next!<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule an Iterable demo<\/a> today.<\/em><\/p>","post_title":"The Design Story Behind Aurora, Iterable\u2019s New User Experience","post_excerpt":"This was a rewarding endeavor that involved the development of a brand new design system, redefining the way we think about our UI. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"the-design-story-behind-aurora-iterables-new-user-experience","to_ping":"","pinged":"","post_modified":"2021-10-27 09:25:22","post_modified_gmt":"2021-10-27 16:25:22","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=95128","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 26, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102621_Design-Story-Behind-Aurora_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Aurora Design Systems\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102621_Design-Story-Behind-Aurora_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102621_Design-Story-Behind-Aurora_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102621_Design-Story-Behind-Aurora_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/the-design-story-behind-aurora-iterables-new-user-experience\/"},{"ID":94486,"post_author":"79","post_date":"2021-10-26 11:40:49","post_date_gmt":"2021-10-26 18:40:49","post_content":"<p>Sigh...they\u2019re gone. The customer that once was so engaged and eager to open every one of your emails has left your latest ones untouched, gathering dust in their inbox. Maybe one more email will get them back? Nope\u2014still unopened. Should you give up? Call it quits?<\/p>\r\n<p>Before you hang a plaque above your desk that reads \u201cDon\u2019t Cry Because It\u2019s Over, Smile Because It Happened,\u201d there\u2019s one more tactic we recommend trying: the winback campaign. Winning back a churned customer, however your brand defines churn, isn\u2019t always easy, but with the right strategy in place, you can bring your once-loyal customers back into the fold.<\/p>\r\n<p>Our latest ebook, <a href=\"https:\/\/iterable.com\/whitepaper\/building-an-effective-winback-campaign\/\"><em>Please Don\u2019t Go: Building an Effective Winback Campaign<\/em>,<\/a>\u00a0will guide you through the process of defining churn, knowing when to implement your campaign, and questions to ask yourself as you build it.<\/p>\r\n<p>Below is a quick preview of the content we share in the ebook.<\/p>\r\n<h3>What is a Winback Campaign?<\/h3>\r\n<p>It\u2019s important to distinguish between winback and re-engagement. Re-engagement campaigns often focus on one marketing channel while winback campaigns focus on the customer-brand relationship as a whole.<\/p>\r\n<p>Winback campaigns are built around a customer\u2019s entire relationship with your brand, across all channels, to provide a seamless experience and build loyalty in the hopes of increasing customer lifetime value (LTV).<\/p>\r\n<h4>Make It Personal<\/h4>\r\n<p>As the proponents of personalization, it\u2019s no surprise that we\u2019re recommending a personal touch be added to your winback campaigns. Think about it, if someone ghosts and you\u2019re trying to win them back, what would grab their attention more, a text that just says \u201cHey\u201d or a text with their name in it?<\/p>\r\n<p>No one, including your customers, wants to feel like one in a sea of many. Customers want to feel like the only one on your subscriber list, getting unique, customized content delivered directly to them. The ability to customize content relies on the right technology for collecting customer data. When you have a customer who has been loyal and since churned, you likely have a mountain of information about that customer that can be utilized in your winback campaigns.<\/p>\r\n<p>As you build your winback campaign, you\u2019ll need to ask yourself some questions to make sure you\u2019re reaching the right customers and personalizing your campaigns to fit their needs.<\/p>\r\n<h3>Five Steps to Campaign Success<\/h3>\r\n<p>In the ebook we highlight five important steps for building a winback campaign.<\/p>\r\n<p>These five steps are:<\/p>\r\n<ul>\r\n\t<li>Defining Churn<\/li>\r\n\t<li>Looking at a Churned Customer\u2019s Past Behavior<\/li>\r\n\t<li>Looking at a Churned Customer\u2019s Current Behavior<\/li>\r\n\t<li>Segmenting Churned Customers<\/li>\r\n\t<li>Developing Cross-Channel Communications for Segments<\/li>\r\n<\/ul>\r\n<p>Within each of these steps there are questions for you to consider. For example, in the first step, \u201cWhat action, or inaction, defines churn?\u201d These questions will make sure your entire team is aligned from the beginning of the campaign creation.<\/p>\r\n<p>Our goal is to equip you and your team with the right tools and resources to develop a campaign that delights even the ghostiest of ghosts.<\/p>\r\n<p><em>For the full list of guiding questions and a more in depth look at winback campaigns, and examples from top brands, <a href=\"https:\/\/iterable.com\/whitepaper\/building-an-effective-winback-campaign\/\" target=\"_blank\" rel=\"noopener\">download the ebook<\/a>.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/whitepaper\/building-an-effective-winback-campaign\/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-95041\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Blog-Ftr-768x165-1.png\" alt=\"Download the Ebook\" width=\"769\" height=\"166\" \/><\/a><\/p>","post_title":"How to Build an Effective Winback Campaign","post_excerpt":"This ebook guides you through the process of building and implementing your winback campaign, with questions to ask yourself along the way.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-to-build-an-effective-winback-campaign","to_ping":"","pinged":"","post_modified":"2021-10-26 11:40:49","post_modified_gmt":"2021-10-26 18:40:49","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=94486","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 26, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Blog-Hdr-768x512-.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"winback campaign header\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Blog-Hdr-768x512-.png 769w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Blog-Hdr-768x512--300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Blog-Hdr-768x512--600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-to-build-an-effective-winback-campaign\/"},{"ID":93169,"post_author":"44","post_date":"2021-10-26 08:56:57","post_date_gmt":"2021-10-26 15:56:57","post_content":"<div class=\"stk-post stk-layout_12col_34461 stk-theme_43800 wp-exclude-emoji\" data-ui-id=\"post\" data-reset-type=\"class\" data-editor-version=\"3.1.3\" 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data-layout-type=\"limited\" data-stk-css=\"stkHRTBW\"><div class=\"stk-layout__overhangs_both stk-grid valign-middle\" data-ce-tag=\"grid\" data-stk-css=\"stkV3Myt\"><div data-col-width=\"8\" class=\"stk-grid-col valign-top\" data-ce-tag=\"grid-col\"><div class=\"stk-grid valign-top\" data-stk-css=\"stkoxbgv\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_43800__mb_15 stk-grid stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"stkAZwyB\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid stk-theme_43800__mb_05\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__mb_05 stk-reset stk-theme_43800__style_font_style-1625570961380 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Mobile Marketing<\/p><p class=\"stk-theme_43800__style_accented_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">A Current and Future Outlook<\/p><\/div><\/div><\/div><\/div><\/div><\/div><figure class=\"stk-theme_43800__mb_2 stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_divider.png\" data-image-id=\"125042\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_divider.png 621w, https:\/\/img.setka.io\/HpDXfIBWnwRGldeY8O1pVS5czHiU2uH-REunIOLJPEo\/w:500\/q:88\/plain\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_divider.png 500w\" data-image-name=\"MM_DIVIDER.png\" width=\"621\" height=\"6\" class=\"stk-image stk-reset wp-image-125042\"><\/div><\/figure><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-1-1.png\" data-image-id=\"93858\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-1-1.png 67w\" data-image-name=\"MM_SECTION-ICON-1.png\" width=\"67\" height=\"25\" class=\"stk-image stk-reset wp-image-93858\"><\/div><\/figure><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><h3 class=\"stk-reset stk-theme_43800__style_medium_header wp-exclude-emoji\" data-ce-tag=\"paragraph\">What Consumers See<\/h3><p class=\"stk-reset stk-theme_43800__style_accented_text wp-exclude-emoji\" data-ce-tag=\"paragraph\">A common refrain in marketing these days is connection. Specifically, it\u2019s about building a connection with your audience. With that in mind, let\u2019s try something different.&nbsp;<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">I am your writer for the day. I am 32 years old. I live in the Bay Area. I enjoy photography, fitness, cooking, and a mezcal cocktail. I also lead a relatively routine lifestyle. Like (presumably) most of you, the majority of my week is spent at a computer or on my phone. <\/p><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">My mornings usually start roughly the same. The notifications I received throughout the night are the first things grabbing my attention. I like to consider myself a loyal friend so I have purchased some stocks in brands where my friends work. <a class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\" href=\"https:\/\/robinhood.com\/\" rel=\"noopener\" target=\"_blank\">Robinhood<\/a>, an investment management app, makes sure to let me know which ones have moved each morning through a few push notifications.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Since I love fitness, I have a <a href=\"https:\/\/www.whoop.com\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\">Whoop<\/a> wristband that has left a stark tan line from months of <em class=\"stk-reset\">almost<\/em> never leaving my left wrist. When I\u2019m fully awake, a push comes from them as well, letting me know my sleep data has been calculated. From the notification, they send me directly into the app, so I check out if my tiredness matches the data. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Spoiler alert: data has shown me tiredness is often more mental than physical.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">While in the app, I complete my journal about the previous day\u2019s events. Did I stretch? I\u2019ll say five minutes, but it\u2019s usually closer to three. Did I avoid processed foods? We all have our vices, Whoop. Thank you very much. <\/p><\/div><\/div><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col valign-bottom stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-stk-css=\"stkVsWxJ\" data-anim-zoom=\"100\" data-anim-shift=\"30\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"top\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"NwaWi\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/mm_user-profile_OneLoop-1.gif\" data-image-id=\"93468\" data-image-name=\"mm_user-profile_OneLoop.gif\" width=\"198\" height=\"385\" class=\"stk-image stk-reset wp-image-93468\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\" id=\"stk-1\"><div data-col-width=\"8\" class=\"stk-grid-col align-left\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">From there, my notification center is usually full of a few other notifications. The list often includes an ESPN alert, an <a href=\"https:\/\/offerup.com\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\">OfferUp<\/a> promotion letting me know what people are selling in my area, and a litany of Gmail and Slack app notifications giving me previews into my emails and messages.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">All of this happens before I even leave my bed, let alone open my computer to start working. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Throughout the day, more of my most trusted brands find their way to my phone. Instagram sends me some reminders. Sometimes, Google Photos makes sure I wax nostalgic about the traveling I did before the pandemic hit. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Each day between 12:05pm and 12:15pm, <a href=\"https:\/\/coffeemeetsbagel.com\/\" target=\"_blank\" class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\" rel=\"noopener\">Coffee Meets Bagel<\/a>, a dating app, serves up a new list of potential matches. These ones are often pun-filled\u2014a welcome change from the other brands with more by-the-numbers tones. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Some weeks, I\u2019ll receive SMS messages confirming appointments. Other days, <a href=\"https:\/\/www.doordash.com\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\">Doordash<\/a> is sending me a variety of emails and push notifications about my lunch\/dinner\/processed-food laden snack. (Sorry, Whoop.)<\/p><p class=\" stk-theme_43800__mb_0 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Come the end of the work day it\u2019s time to workout. Whoop again makes an appearance tracking my strain and letting me know when I\u2019ve hit my daily target. It\u2019s the little wins that count and that\u2019s one of my favorite messages. Later, they tell me how much sleep I need. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Everything you just read is true and you probably have come to one conclusion: I\u2019m on my phone a lot.<\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\" data-stk-css=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"align-center stk-grid-col stk-grid-col_last valign-middle\" data-stk-css-m=\"stkC11-F\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_WORKFLOW.png\" data-image-id=\"93844\" data-image-name=\"MM_WORKFLOW.png\" class=\"stk-image stk-reset wp-image-93844\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_WORKFLOW-140x300.png 140w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_WORKFLOW.png 225w\" width=\"225\" height=\"481\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_3\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">This is a judgment-free zone, but I\u2019m on it more than four hours a day. In a recent survey Iterable conducted of 1100+ consumers, 63% of people are in the same boat as me, using their phone for more than four hours a day. And these four hours aren\u2019t consecutive, either; they\u2019re spread out through all hours of the day. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Above, I named about 10 different apps that reach out to me on an almost daily basis. And there are more I could\u2019ve included. Over half (52%) of those surveyed are in the 4-6 apps per day range. I didn\u2019t even include my text messaging apps like iMessage and WhatsApp. <\/p><p class=\" stk-theme_43800__mb_0 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">When it comes down to it, my time is spent on my phone, in apps. <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-stk-css=\"stk5QV_j\" data-anim-zoom=\"100\" data-anim-shift=\"70\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"left\" data-anim-duration=\"0.5000000000000001\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"meMXW\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/mm-63-1_OneLoop-1.gif\" data-image-id=\"93474\" data-image-name=\"mm-63-1_OneLoop.gif\" width=\"161\" height=\"220\" class=\"stk-image stk-reset wp-image-93474\"><\/div><\/figure><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\" id=\"stk-2\"><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-12.png\" data-image-id=\"93925\" data-image-name=\"MM_SECTION-ICON-12.png\" class=\"stk-image stk-reset wp-image-93925\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-12.png 66w\" width=\"66\" height=\"39\"><\/div><\/figure><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"6\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_2-m stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_43800__style_medium_header stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">My Mobile, Your Mobile, The Consumer's Mobile<\/h3><p class=\"stk-reset stk-theme_43800__style_accented_text wp-exclude-emoji\" data-ce-tag=\"paragraph\">So why did I just give you a glimpse into my life? It\u2019s not because I don\u2019t have a journal and found an outlet here.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">No, it\u2019s because mobile is a deeply personal platform. The way I use my phone is drastically different from the way even my best friends use their phones, and we have a lot in common. Imagine how differently my parents use their phones! My colleagues!&nbsp;<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Think about how differently you use your phone. Do we have any apps in common? I\u2019m willing to bet not many, and I listed some very popular apps.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Mobile\u2014and specifically mobile marketing\u2014is a window into someone\u2019s personal life, into what they deem important. <\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_3\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">It\u2019s high engagement, meaning high quality matters. Most consumers (61%) say a great mobile experience positively shifts their perception of a brand. When I say a push notification confirming the intensity of my workout means a lot to me, it means <em class=\"stk-reset\">a lot<\/em>. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">In using 4-6 apps per day, consumers are expressing their brand loyalty to good experiences. Value driven is trust earned and trust earned is loyalty. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Mobile as a platform for a good customer experience is one that taps into the personal. It\u2019s one that is contextualized to a consumer\u2019s interests and how they connect with your brand. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Whoop works with me to achieve my goals. DoorDash keeps me informed of new restaurants in my area to miss those goals. And Coffee Meets Bagel is reminding me why I set those goals in the first place. It\u2019s an ecosystem built by me and tailored by the brands with which I engage.<\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkvbkg4\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_40sms-46push_OneLoop.gif\" data-image-id=\"93524\" data-image-name=\"mm_40sms-46push_OneLoop.gif\" width=\"265\" height=\"213\" class=\"stk-image stk-reset wp-image-93524\"><\/div><\/figure><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid stk-theme_43800__mb_15-m stk-theme_43800__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid stk-theme_43800__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-11.png\" data-image-id=\"93924\" data-image-name=\"MM_SECTION-ICON-11.png\" class=\"stk-image stk-reset wp-image-93924\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-11.png 53w\" width=\"53\" height=\"25\"><\/div><\/figure><\/div><\/div><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><\/div><div data-col-width=\"4\" class=\"stk-theme_43800__pad_hor_1 stk-grid-col stk-theme_43800__pad_round_1-m stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_43800__style_medium_header stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">The Mobile Ecosystem<\/h3><p class=\"stk-reset stk-theme_43800__style_accented_text wp-exclude-emoji\" data-ce-tag=\"paragraph\">It\u2019s also an ecosystem that is shockingly fragile, with changes happening swiftly and without remorse.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Mobile is synonymous with immediacy and, in that moment, a consumer\u2019s sentiment towards your brand can be made or broken. A delayed, irrelevant message breaks the seamlessness of your brand\u2019s experience like an invasive species disrupts an ecosystem.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">The dominos can keep falling if you\u2019re not careful.<\/p><p class=\" stk-theme_43800__mb_2 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Going back to my Whoop example. A few weeks ago, I noticed a few days of data missing. Not a great experience, but I reached out to the team through the app and was met with immediate remedies for the problem and check-ins after-the-fact. What could\u2019ve been an experience-ruining event became an experience highlight\u2014and one that has since been carried through email, push notifications, and more to keep the positive sentiment. <br><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-layout__overhangs_both stk-grid valign-middle stk-theme_43800__mb_2-m stk-theme_43800__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col valign-top\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><figure class=\"stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\" data-stk-css=\"stkaCtRq\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/FORRESTER-D.png\" data-image-id=\"94016\" data-image-name=\"FORRESTER-D.png\" class=\"stk-image stk-reset wp-image-94016\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/FORRESTER-D.png 219w\" width=\"219\" height=\"201\"><\/div><\/figure><figure class=\"stk-desktop-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/forrester-MOBILE.png\" data-image-id=\"94022\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/forrester-MOBILE.png 158w\" data-image-name=\"forrester-MOBILE.png\" width=\"158\" height=\"131\" class=\"stk-image stk-reset wp-image-94022\"><\/div><\/figure><\/div><div data-col-width=\"10\" class=\"valign-top stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid stk-theme_43800__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"5\" class=\"valign-top stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/icon-quote-green-1.png\" data-image-id=\"124847\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/icon-quote-green-1.png 25w\" data-image-name=\"icon-quote-green.png\" width=\"25\" height=\"25\" class=\"stk-image stk-reset wp-image-124847\"><\/div><\/figure><p class=\"stk-reset stk-theme_43800__mb_05 stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\">Mobile will emerge as the central choreographer in this broader, connected ecosystem.&nbsp;<\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__mb_0 stk-theme_43800__color_43800_custom_color_6 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\"> Forrester<\/strong><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">It\u2019s important to embrace the ecosystem that mobile marketing encapsulates\u2014lean into the good and be cognizant of the pitfalls. By this, I mean a few things. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">First, understand how your brand fits into the consumer\u2019s life. What value does your product or service provide, and through which channels\u2014email, SMS, push, in-app, etc.\u2014does it make the most sense to reach consumers?<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Whoop knows that I categorize my workouts frequently as CrossFit, so they\u2019ve begun sending me information about how CrossFit athletes use the app. Apart from the jokes about how to spot a CrossFitter\u2014they\u2019ll tell you first\u2014this is a great example of a brand paying attention to behavior and driving value with content. We\u2019ll talk more about this below. <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Second, when you find your fit, how do you drive that value in each moment with your audience? How do you maintain a consistent, real-time connection with your customers in a meaningful way?<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">When I order food, it\u2019s the only thing I think about so I appreciate that throughout the whole process DoorDash is sending updates. The most useful one is the confirmation that a restaurant has received an order. I\u2019ve ordered food through other delivery apps and not known for 30 minutes that the restaurant was actually closed. It\u2019s a small addition to the experience, but it can be a real time-saving game-changer. We\u2019ll talk more about real-time value later. <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">And lastly, how do you bring that fit and immediacy into play through personalization, technological connectivity, and emotion? When I receive mobile messages\u2014even as a marketer scrutinizing every message\u2014my eyes glaze over when the message is impersonal, so I\u2019ll walk you through some ways to connect with your audience. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">I think a lot of you will think of SMS for this one\u2014a wide range of ALL CAPS promo codes mixed with lowercase restrictions and Y or STOP responses. SMS doesn\u2019t have to be that way and can actually be a highly valuable channel for connecting with your audience. It starts with your tech stack and comes together with your empathy. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">These three pillars\/elements\/keys\/insert benchmark-term-here are how you can make sure the mobile ecosystem of your brand is one viewed as worth inhabiting. Let\u2019s take a look at how you can find your fit, win each moment, and prioritize connections. And an example of each. <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkVmyrr\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"left\" data-anim-duration=\"0.5000000000000001\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"uSXYq\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/mm_50_OneLoop-1.gif\" data-image-id=\"93480\" data-image-name=\"mm_50_OneLoop.gif\" width=\"153\" height=\"193\" class=\"stk-image stk-reset wp-image-93480\"><\/div><\/figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkjogHJ\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"left\" data-anim-duration=\"0.5000000000000001\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"Ngcao\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/34_OneLoop-1.gif\" data-image-id=\"93486\" data-image-name=\"34_OneLoop.gif\" width=\"153\" height=\"225\" class=\"stk-image stk-reset wp-image-93486\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_3\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\" data-stk-css=\"stkJnbF4\" data-stk-css-m=\"stkAKKjA\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/lisamartin.png\" data-image-id=\"124854\" data-image-name=\"lisamartin.png\" class=\"stk-image stk-reset wp-image-124854\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/lisamartin.png 219w\" width=\"219\" height=\"201\"><\/div><\/figure><figure class=\"stk-desktop-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/lisamartin-MOBILE-2.png\" data-image-id=\"93979\" data-image-name=\"lisamartin-MOBILE.png\" class=\"stk-image stk-reset wp-image-93979\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/lisamartin-MOBILE-2.png 158w\" width=\"158\" height=\"131\"><\/div><\/figure><\/div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css-m=\"stksj_DQ\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/icon-quote-red.png\" data-image-id=\"93955\" data-image-name=\"icon-quote-red.png\" class=\"stk-image stk-reset wp-image-93955\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/icon-quote-red.png 25w\" width=\"25\" height=\"25\"><\/div><\/figure><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">As consumers, we\u2019ve always treated our phone lock screens as highly-personal real estate. Until recently we operated in an opt-out world, relying on ad blockers and spam folders. We\u2019re shifting to a world where the most relevant digital touchpoints are opt-in. As businesses, that means we have to provide a clear value with every communication \u2014especially if we want to reach that lock screen.<\/p><p class=\"stk-theme_43800__style_small_text stk-theme_43800__mb_0 stk-reset stk-theme_43800__color_43800_custom_color_2 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Lisa Martin<\/strong><\/p><p class=\"stk-theme_43800__style_small_text stk-reset stk-theme_43800__color_43800_custom_color_2 wp-exclude-emoji\" data-ce-tag=\"paragraph\">VP of ISV Sales, Twilio<\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid stk-theme_43800__mb_15-m stk-theme_43800__mb_15\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid stk-theme_43800__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-13.png\" data-image-id=\"93936\" data-image-name=\"MM_SECTION-ICON-13.png\" class=\"stk-image stk-reset wp-image-93936\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-13.png 39w\" width=\"39\" height=\"38\"><\/div><\/figure><\/div><\/div><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><\/div><div data-col-width=\"4\" class=\"stk-theme_43800__pad_hor_1 stk-grid-col stk-theme_43800__pad_round_1-m stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><h3 class=\"stk-reset stk-theme_43800__style_medium_header wp-exclude-emoji\" data-ce-tag=\"paragraph\">Find Your Fit<\/h3><p class=\"stk-theme_43800__style_accented_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">There\u2019s a quote floating around the interwebs that I\u2019ve seen attributed to a few people, but the sentiment is really what matters: If your presence doesn\u2019t add value, your absence won\u2019t make a difference.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Brutal, but effective and extremely accurate when it comes to mobile marketing.<\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Consumers are <em class=\"stk-reset\">flying<\/em> through apps at an incredible rate. If yours isn\u2019t adding value, a consumer\u2019s life won\u2019t be impacted one way or the other when they delete the app. Whether you\u2019ve built your app already or are in the process of development, you have to understand your role in the consumer\u2019s life. <\/p><p class=\"stk-reset stk-theme_43800__mb_2 wp-exclude-emoji\" data-ce-tag=\"paragraph\">This understanding, however, doesn\u2019t come from looking at mobile activity and behaviors in a silo. You likely have a rich history of data from email analytics, desktop behavior, in-store insights, and more. The channels are seemingly endless, but the insights to glean from each matter in how you approach something like mobile marketing. <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stk1rRm7\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"left\" data-anim-duration=\"0.5000000000000001\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"lYrnB\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/mm_77-1_OneLoop-1.gif\" data-image-id=\"93492\" data-image-name=\"mm_77-1_OneLoop.gif\" width=\"153\" height=\"225\" class=\"stk-image stk-reset wp-image-93492\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col align-left\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\" data-stk-css=\"stkLSfv5\" data-stk-css-m=\"stkY_61L\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/andycarvell.png\" data-image-id=\"94028\" data-image-name=\"andycarvell.png\" class=\"stk-image stk-reset wp-image-94028\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/andycarvell.png 219w\" width=\"219\" height=\"201\"><\/div><\/figure><figure class=\"stk-desktop-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/andycarvell-MOBILE.png\" data-image-id=\"94034\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/andycarvell-MOBILE.png 158w\" data-image-name=\"andycarvell-MOBILE.jpeg\" width=\"158\" height=\"131\" class=\"stk-image stk-reset wp-image-94034\"><\/div><\/figure><\/div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css-m=\"stksj_DQ\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/icon-quote-blue.png\" data-image-id=\"124975\" data-image-name=\"icon-quote-blue.png\" class=\"stk-image stk-reset wp-image-124975\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/icon-quote-blue.png 25w\" width=\"25\" height=\"25\"><\/div><\/figure><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Just as highly-relevant, well-timed, targeted communications have the potential to delight users, a poorly-targeted, irrelevant message sent via the wrong channel or at the wrong time may result in user opt-out from the messaging channel, or\u2014worse\u2014the user may uninstall the app altogether.<\/p><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Winning brands know the importance of maintaining a strong relationship with their users, based on a mutual exchange of value. These brands work tirelessly to develop and maintain good opt-in rates for push and email in particular, since they understand the importance of these channels.<\/p><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">These brands view lifecycle communications as an ongoing process that is never finished. They constantly strive to increase the level of personalization and immediacy of CRM messages and ensure maximum alignment with their users\u2019 needs and expectations.<\/p><p class=\"stk-theme_43800__mb_0 stk-reset stk-theme_43800__color_43800_custom_color_0 stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Andy Carvell<\/strong><\/p><p class=\"stk-reset stk-theme_43800__color_43800_custom_color_0 stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\">Partner, Phiture Mobile Growth Consultancy<\/p><\/div><\/div><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">When finding your fit, ask yourself these questions:<\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_2 stk-mobile-hidden\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><div class=\"valign-middle stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col align-right valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure\" data-stk-css=\"stkzv3NT\" data-ce-tag=\"image-figure\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"7\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__mb_05 align-left stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">How <strong class=\"stk-reset\">personal<\/strong> is our relationship with our customers across channels?<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"valign-middle stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col align-right valign-top\" data-stk-css=\"stktnjYY\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkSOCpN\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"7\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">What type of relationship do we <strong class=\"stk-reset\">want to have <\/strong>with our customers?<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"valign-middle stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col align-right valign-top\" data-stk-css=\"stkKzGX0\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkd-X7d\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"7\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__mb_05 align-left stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">What type of relationship do our customers<strong class=\"stk-reset\"> want, need, and expect<\/strong> <strong class=\"stk-reset\">from us<\/strong>?<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"valign-middle stk-theme_43800__mb_0 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col align-right valign-top\" data-stk-css=\"stksR9gj\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stktb6SB\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"7\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"align-left stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">And what will it take <strong class=\"stk-reset\">to deliver<\/strong> that relationship?<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_2 stk-desktop-hidden\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><div class=\"valign-middle stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-top align-left\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure stk-desktop-hidden\" data-stk-css=\"stkT945f\" data-ce-tag=\"image-figure\" data-anim-m=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"11\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__mb_05 align-left stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">How <strong class=\"stk-reset\">personal<\/strong> is our relationship with our customers across channels?<\/p><\/div><\/div><div class=\"valign-middle stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-top align-left\" data-stk-css=\"stkP6WHE\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure stk-desktop-hidden\" data-ce-tag=\"image-figure\" data-anim-m=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"11\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">What type of relationship do we <strong class=\"stk-reset\">want to have <\/strong>with our customers?<\/p><\/div><\/div><div class=\"valign-middle stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-top align-left\" data-stk-css=\"stk_2aK6\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure stk-desktop-hidden\" data-ce-tag=\"image-figure\" data-anim-m=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"11\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__mb_05 align-left stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">What type of relationship do our customers<strong class=\"stk-reset\"> want, need, and expect<\/strong> <strong class=\"stk-reset\">from us<\/strong>?<\/p><\/div><\/div><div class=\"valign-middle stk-theme_43800__mb_0 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-top align-left\" data-stk-css=\"stkkJNjy\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure stk-desktop-hidden\" data-ce-tag=\"image-figure\" data-anim-m=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png\" data-image-id=\"125006\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm_bullet-blue.png 16w\" data-image-name=\"MM_BULLET-BLUE.png\" width=\"16\" height=\"16\" class=\"stk-image stk-reset wp-image-125006\"><\/div><\/figure><\/div><div data-col-width=\"11\" class=\"stk-grid-col valign-middle align-right stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"align-left stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">And what will it take <strong class=\"stk-reset\">to deliver<\/strong> that relationship?<\/p><\/div><\/div><\/div><\/div><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_PYRAMID.png\" data-image-id=\"94040\" data-image-name=\"MM_PYRAMID.png\" class=\"stk-image stk-reset wp-image-94040\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_PYRAMID-300x198.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_PYRAMID-1024x677.png 1024w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_PYRAMID.png 1171w\" width=\"1171\" height=\"774\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Like any relationship, it starts with looking introspectively to understand what value you can deliver to make sure that your presence makes a difference.<\/p><h4 class=\"stk-reset stk-theme_43800__style_small_header stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Getting Started with Iterable<\/h4><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Questions are great, but answers are pretty nice too, right? Here\u2019s how you can start finding that right fit to set yourself up to deliver that relationship.<\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid valign-middle stk-theme_43800__mb_2-m stk-theme_43800__mb_4\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col valign-top stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Iterable\u2014and our extensive partner ecosystem\u2014is here to help. <\/p><div class=\"stk-grid stk-theme_43800__mb_05\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05 valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\">1<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><a href=\"https:\/\/iterable.com\/features\/workflow-studio\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\"><strong class=\"stk-reset\">Workflow Studio<\/strong><\/a><strong class=\"stk-reset\">:<\/strong> No stone goes unturned in Workflow Studio. You can make sure that your whole lifecycle is planned down to the smallest detail. You can jump from email to SMS to push and back easily so your users never miss a thing.<\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_05\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05 valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_0 wp-exclude-emoji\" data-ce-tag=\"paragraph\">2<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><a href=\"https:\/\/iterable.com\/solutions\/mobile-marketing\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\"><strong class=\"stk-reset\">Native Mobile Capabilities<\/strong><\/a><strong class=\"stk-reset\">:<\/strong> \u201cThis is really cool, but I wish I could do\u2026\u201d Scrap this from your mobile marketing vocab with native capabilities across SMS, push, in-app, and mobile inbox to customize as you see fit, saving you time, resources, and headaches.<\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05 valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_2 wp-exclude-emoji\" data-ce-tag=\"paragraph\">3<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-A-B-experiments-overview-\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\"><strong class=\"stk-reset\">Experiments<\/strong><\/a><strong class=\"stk-reset\">:<\/strong> You\u2019re great, but you\u2019re not perfect. Test, tune, and refine your messaging for maximum value easily in Iterable to find the secret sauce.<\/p><\/div><\/div><h4 class=\" stk-theme_43800__style_small_header stk-theme_43800__color_43800_custom_color_4 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Yeah, You Would Say That<\/h4><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Yes, yes, we would say that, and can you blame us? But since you\u2019re clearly skeptical, here\u2019s what <a href=\"https:\/\/www.stitcher.com\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\">Stitcher<\/a>, a leader in all things podcast, found when they took these principles and applied them. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">They were challenged with something I can comfortably say almost every mobile marketer faces: retaining first-time users of their app. The team looked at backend listening and app behavior data to identify \u201cat-risk\u201d churn windows and addressed these with more personalized push notifications. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Stitcher also leveraged the same data to strengthen onboarding campaigns, enhance reactivation workflows, and personalize re-engagement campaigns. Essentially, they built targeted content across the customer lifecycle\u2014the Holy Grail. <\/p><p class=\"stk-reset stk-theme_43800__mb_15 wp-exclude-emoji\" data-ce-tag=\"paragraph\">In doing so, Stitcher is ensuring listeners are getting access to podcasts they actually want to listen to. Consumer trust earned. Bottom-line value earned.&nbsp;<\/p><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stk6CyYT\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"right\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"VZDHp\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_109_OneLoop.gif\" data-image-id=\"93538\" data-image-name=\"mm_109_OneLoop.gif\" width=\"364\" height=\"50\" class=\"stk-image stk-reset wp-image-93538\"><\/div><\/figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkKlInF\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"right\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"jwGPM\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_66_OneLoop.gif\" data-image-id=\"93539\" data-image-name=\"mm_66_OneLoop.gif\" width=\"323\" height=\"49\" class=\"stk-image stk-reset wp-image-93539\"><\/div><\/figure><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col valign-top stk-theme_43800__pad_ver_1-m stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"valign-bottom stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"5\" class=\"stk-grid-col valign-bottom stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-5.png\" data-image-id=\"93888\" data-image-name=\"MM_SECTION-ICON-5.png\" class=\"stk-image stk-reset wp-image-93888\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-5.png 53w\" width=\"53\" height=\"39\"><\/div><\/figure><\/div><div data-col-width=\"1\" class=\"stk-grid-col valign-bottom stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"valign-bottom stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"valign-bottom stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"4\" class=\"valign-bottom stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_3 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-reset stk-theme_43800__style_medium_header wp-exclude-emoji\" data-ce-tag=\"paragraph\">Win The Moment<\/h3><p class=\"stk-theme_43800__style_accented_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Timing matters. In the grand scheme of things, the best relationships happen due to a confluence of events\u2014the most important of which is timing.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">For mobile marketers, the immediacy of mobile usage means getting that \u201cmeet-cute\u201d right, and sustaining the relationship for each and every moment from there on out, is paramount.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Ill-timed, off-base, or out-of-context messages can derail a developing experience faster than it takes you to set up that fateful SMS. That\u2019s why it\u2019s imperative that you understand the engagement timeline.<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/mm_engagement-curve_OneLoop-1.gif\" data-image-id=\"93504\" data-image-name=\"mm_engagement-curve_OneLoop.gif\" width=\"1442\" height=\"585\" class=\"stk-image stk-reset wp-image-93504\"><\/div><\/figure><div class=\"stk-grid stk-layout__overhangs_both stk-theme_43800__mb_0\" data-ce-tag=\"grid\" data-stk-css=\"stk9WMKX\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last stk-theme_43800__pad_ver_1\" data-ce-tag=\"grid-col\"><p class=\" stk-theme_43800__color_43800_custom_color_6 stk-theme_43800__mb_05 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Opening<\/strong><\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">There\u2019s no opening with the close here. Your customers are neutral to positive about your brand at the start so keep your initial contacts fun, enjoyable, and welcoming. They\u2019re your valued guest. Pretend the Queen of England just signed up for your push. <\/p><p class=\" stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_2 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Ascending<\/strong><\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Keep the good times rolling. If it ain\u2019t broke, don\u2019t fix it. Other clich\u00e9s. Engagement here comes from branching out to your cross-channel experience to make sure customers understand the breadth of how you can take care of them. <\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid stk-layout__overhangs_both\" data-ce-tag=\"grid\" data-stk-css=\"stkp7jko\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\" stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_3 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Opportune<\/strong><\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">This is the most connected they will be with your brand. They\u2019re locked and loaded and ready for the best you\u2019ve got. Here, your goal is to remain connected with them as they are with your brand. In this stage, it\u2019s absolutely critical you pay attention to meaningful conversion signals like extensive browsing or cart abandonment. <\/p><p class=\" stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Declining<\/strong><\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Ruts happen. It\u2019s only natural. At this stage, maybe the customer\u2019s interest is waning a bit. They\u2019re visiting less often and for shorter periods of time. Think: your visits to your parents (give them a call when you\u2019re done reading this). Much like in Opportune, here you should keep an eye on disengagement signals like interaction gaps and full dismissals of content. <\/p><p class=\" stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_0 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Closing<\/strong><\/p><p class=\"stk-reset stk-theme_43800__mb_0 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Last, but certainly not least, we come to the close. Here, we\u2019re in full avoidance mode. Practicing our best Jasper, the not-so-friendly ghost impression. They\u2019ve put everything you own in a box to the left. Unsubscribes and opt-outs are imminent.<\/p><p class=\"stk-reset ce-element--empty stk-element_no-text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">This timeline isn\u2019t necessarily new to marketers, but it\u2019s one that is extremely important to remember. Print it out and staple it to your wall because when you understand at the individual level which stage your customers are at, you can act immediately and win that ever-crucial moment.<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid stk-theme_43800__mb_3\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col align-left\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\" data-stk-css=\"stkvvt-J\" data-stk-css-m=\"stkapBII\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-fadeInLeft\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/LokeshBidhan-DESKTOP.png\" data-image-id=\"94046\" data-image-name=\"LokeshBidhan-DESKTOP.png\" class=\"stk-image stk-reset wp-image-94046\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/LokeshBidhan-DESKTOP.png 219w\" width=\"219\" height=\"201\"><\/div><\/figure><figure class=\"stk-desktop-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/LokeshBidhan-MOBILE.png\" data-image-id=\"94052\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/LokeshBidhan-MOBILE.png 158w\" data-image-name=\"LokeshBidhan-MOBILE.png\" width=\"158\" height=\"131\" class=\"stk-image stk-reset wp-image-94052\"><\/div><\/figure><\/div><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css-m=\"stksj_DQ\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_05 stk-reset stk-image-figure stk-mobile-hidden\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/_quote-circ-icon-purple-2.png\" data-image-id=\"125464\" data-image-name=\"_QUOTE-CIRC-ICON-PURPLE.png\" class=\"stk-image stk-reset wp-image-125464\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/_quote-circ-icon-purple-2.png 25w\" width=\"25\" height=\"25\"><\/div><\/figure><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Timing is crucial, and you need to meet your customer or prospect exactly where they are in order to optimize their experience. But how?<br><\/p><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Iterable and Adjust work together to optimize your mobile marketing. With a Mobile Measurement Partner like Adjust, you can find out to a high degree of accuracy where your users are located, how they discovered your app, how they use your app, how much you paid to acquire them, and much more.<\/p><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Data you receive through Adjust, such as attribution data for installs, in-app revenue data, and in-app events data, can be automatically sent to Iterable and linked to your data there. This gives you the insight to focus your efforts on the marketing efforts that are working, cut those that aren\u2019t, and tailor your engagement with customers and prospects to exactly where they are.<\/p><p class=\"stk-theme_43800__mb_05 stk-theme_43800__style_small_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">With the visibility and automation provided by Adjust and Iterable, you can win the moment for each customer\u2014over and over again.<\/p><p class=\"stk-theme_43800__mb_0 stk-reset stk-theme_43800__style_small_text stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Lokesh Bidhan<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Senior Director of Partnerships, Adjust<\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\" id=\"stk-5\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><h4 class=\"stk-reset stk-theme_43800__style_small_header stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Getting Started with Iterable<\/h4><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Timing is everything when you\u2019re trying to win a series of important moments with hundreds\/ thousands\/ millions of customers every day.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Iterable takes some of that stress off your hands by making it easy to synthesize those moments that make a memorable customer experience.<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_0 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">1<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Real-Time Data:<\/strong> Everybody loves attention; it\u2019s a matter of finding out which type they like. A real-time data environment lets you respond quickly with relevant content. Don\u2019t fall behind.<\/p><\/div><\/div><div class=\"stk-theme_43800__mb_05 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__pad_ver_05 stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_4 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">2<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\">Scale with Dynamic Content:<\/strong> Not all data is useful, but that doesn't mean it should be ignored. Employ your whole data set for scalable, dynamic personalization\u2014no siloes, no irrelevant content.<\/p><\/div><\/div><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__color_43800_custom_color_6 stk-theme_43800__mb_05 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">3<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\">Flexibility:<\/strong> Things change, so Iterable's platform flexibility allows for the customer journey you envision\u2014no matter the circumstance.&nbsp;<\/p><\/div><\/div><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_slide13_OneLoop.gif\" data-image-id=\"93551\" data-image-name=\"mm_slide13_OneLoop.gif\" width=\"165\" height=\"354\" class=\"stk-image stk-reset wp-image-93551\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_3\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h4 class=\"stk-theme_43800__style_small_header stk-theme_43800__color_43800_custom_color_4 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Yeah, You Would Say That<\/h4><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Take a seat. Let\u2019s grab a cup of coffee. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><a href=\"https:\/\/bluebottlecoffee.com\" target=\"_blank\" class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\" rel=\"noopener\">Blue Bottle Coffee <\/a>makes a mean cuppa, but their guest-centric experiences in store were anything but mean. As they expanded their stores, e-commerce, and mobile businesses, they wanted to make sure every customer got the VIP treatment regardless of where they interacted with Blue Bottle.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">With <a href=\"https:\/\/iterable.com\/form\/demo\/segment-integration\/\" target=\"_blank\" class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\" rel=\"noopener\">Iterable and Segment<\/a> at the heart of their martech stack, Blue Bottle was able to incorporate different blends of cross-business browsing, purchase, and user profile data to create deeply personal interactions whenever and wherever the customer was. Peep the deets.<\/p><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkJsh1x\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"right\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"GknHQ\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_40-1_OneLoop.gif\" data-image-id=\"93514\" data-image-name=\"mm_40-1_OneLoop.gif\" width=\"277\" height=\"44\" class=\"stk-image stk-reset wp-image-93514\"><\/div><\/figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stkY9GqH\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"right\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"TkkRx\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_55__OneLoop.gif\" data-image-id=\"93520\" data-image-name=\"mm_55__OneLoop.gif\" width=\"371\" height=\"49\" class=\"stk-image stk-reset wp-image-93520\"><\/div><\/figure><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\" data-stk-css=\"stk0MTTd\" data-anim-zoom=\"100\" data-anim-shift=\"50\" data-anim-rotation=\"0\" data-anim-opacity=\"100\" data-anim-direction=\"right\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"DEIxJ\" data-anim-m=\"true\" data-anim=\"true\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_50-2_OneLoop.gif\" data-image-id=\"93525\" data-image-name=\"mm_50-2_OneLoop.gif\" width=\"371\" height=\"49\" class=\"stk-image stk-reset wp-image-93525\"><\/div><\/figure><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-layout__overhangs_both stk-grid stk-theme_43800__mb_2\" data-ce-tag=\"grid\" data-stk-css-m=\"stkHffHv\" id=\"stk-3\" data-stk-css=\"stkesTpD\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-7.png\" data-image-id=\"93900\" data-image-name=\"MM_SECTION-ICON-7.png\" class=\"stk-image stk-reset wp-image-93900\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-7.png 53w\" width=\"53\" height=\"25\"><\/div><\/figure><\/div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><h3 class=\"stk-theme_43800__style_medium_header stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Embrace Connection<\/h3><p class=\"stk-theme_43800__style_accented_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Connection is a versatile word. It can be used to indicate strength, like referring to humankind\u2019s\u2014sometimes unnaturally strong\u2014connections to their dogs. But it can also be used to indicate weakness, like the tenuous connection that dog metaphor made.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Marketers have a strong, strong connection to the past. We look at historical data. We use platforms and technologies that we know. It\u2019s human nature to gravitate towards what you already know, which inherently is the past.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">The future of mobile, unlike most future outlooks, seems to be a certainty\u2014one full of growth and advancement. So as we consider the learnings of our pasts, so too must we consider the potential of the future and build with that in mind. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">To round out our discussion about the mobile marketing ecosystem, it\u2019s important to understand the importance of connecting our past\u2014and our data\u2014to what we want to see from our future. <\/p><p class=\" stk-theme_43800__color_43800_custom_color_6 stk-theme_43800__mb_05 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Leverage<\/strong><\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">This starts with leveraging the tools that complement your desired operational objectives. <a href=\"https:\/\/iterable.com\/blog\/the-4-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\">Digital transformation <\/a>happened at a blistering pace thanks to the pandemic, but that doesn\u2019t mean your systems can\u2019t be set up to empower near-term and long-term growth.<\/p><p class=\" stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_6 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Unify<\/strong><\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">We should not maintain a strong connection to our pasts of siloed data sources. That\u2019s how we end up in the Declining and Closing stages of engagement. Build out your tech stacks to unify the insights from all data sources. Holistic visibility is the secret to personalized customer interactions.<\/p><p class=\" stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_6 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Engage<\/strong><\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Connect with your audience. You have the tools and the visibility. Capitalize on these connections to build deeper ones with each customer. <\/p><p class=\" stk-theme_43800__mb_2 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Mobile is neither an afterthought nor the half-sibling of email and desktop. The connection between the two runs much deeper than we are led to believe. Keeping this connection in sight keeps your connection with your customers stronger than ever. <\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"new-page--zero new-page\" data-ce-tag=\"pdf-break\"><\/div><div class=\"stk-layout__overhangs_both stk-grid stk-theme_43800__mb_2 stk-mobile-hidden\" data-ce-tag=\"grid\" data-stk-css-m=\"stkjVJck\" id=\"stk-3\" data-stk-css=\"stklClZ9\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset stk-theme_43800__mb_0-m wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><div class=\"valign-middle stk-grid__layout_reverse stk-grid stk-theme_43800__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col valign-top stk-grid-col_last align-left\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_0 stk-reset stk-image-figure\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.2\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"avi773\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\" data-stk-css=\"stkDx0p4\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-purple-circle.svg\" data-image-id=\"118135\" data-image-name=\"tiny-purple-circle.svg\" width=\"11\" height=\"10\" class=\"stk-image stk-reset wp-image-118135\"><\/div><\/figure><figure class=\"stk-theme_43800__mb_0 stk-reset stk-image-figure\" data-stk-css=\"stkWEvJi\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.4\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"aHl60U\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-red-circle.svg\" data-image-id=\"118137\" data-image-name=\"tiny-red-circle.svg\" width=\"10\" height=\"10\" class=\"stk-image stk-reset wp-image-118137\"><\/div><\/figure><figure class=\"stk-theme_43800__mb_0 stk-reset stk-image-figure\" data-stk-css=\"stk0Bg5V\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.6\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"a040yM\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-blue-circle.svg\" data-image-id=\"118134\" data-image-name=\"tiny-blue-circle.svg\" width=\"11\" height=\"10\" class=\"stk-image stk-reset wp-image-118134\"><\/div><\/figure><figure class=\"stk-reset stk-image-figure\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.7999999999999999\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"avmrmq\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\" data-stk-css=\"stk_7Hld\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-green-circle.svg\" data-image-id=\"118136\" data-image-name=\"tiny-green-circle.svg\" width=\"10\" height=\"10\" class=\"stk-image stk-reset wp-image-118136\"><\/div><\/figure><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"11\" class=\"valign-middle stk-grid-col\" data-ce-tag=\"grid-col\"><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"7\" class=\"stk-grid-col align-left\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><h4 class=\"stk-reset align-left stk-theme_43800__style_small_header wp-exclude-emoji\" data-ce-tag=\"paragraph\">A Word About Emotion <\/h4><p class=\"stk-reset stk-theme_43800__style_small_text align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">The world has been forced into a reality where digital connection is often more common than a physical one. As marketers, it\u2019s vital that emotion and empathy can be conveyed through the screen. Like I said above, mobile is a personal, intimate experience. <\/p><p class=\"stk-reset stk-theme_43800__style_small_text align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">Are you more likely to connect with the SMS that says, \u201c20% DISCOUNT. Offer ends 8\/17 11:00pm. Restrictions apply. Reply STOP to unsubscribe\u201d or one that shows a bit of empathy and understanding, \u201cThe pandemic has been hard. Send a gift to a loved one with this 20% off coupon.\u201d<\/p><p class=\" stk-theme_43800__mb_2 stk-reset stk-theme_43800__style_small_text align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">Human connection wins out. Every. Time. <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col valign-top stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_heart_OneLoop.gif\" data-image-id=\"93550\" data-image-name=\"mm_heart_OneLoop.gif\" width=\"209\" height=\"183\" class=\"stk-image stk-reset wp-image-93550\"><\/div><\/figure><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><\/div><\/div><h4 class=\" stk-theme_43800__style_small_header stk-theme_43800__color_43800_custom_color_4 stk-reset ce-element--empty stk-element_no-text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/h4><\/div><\/div><div class=\"stk-layout__overhangs_both stk-grid stk-theme_43800__mb_2 stk-desktop-hidden\" data-ce-tag=\"grid\" data-stk-css-m=\"stkvK4pd\" data-stk-css=\"stkZsoAQ\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset stk-theme_43800__mb_0-m wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><div class=\"valign-middle stk-grid__layout_reverse stk-grid stk-theme_43800__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"valign-middle stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"10\" class=\"stk-grid-col align-left stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_0 stk-reset stk-image-figure stk-desktop-hidden\" data-stk-css=\"stkB-IKx\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.4\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"a1aKsM\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-red-circle.svg\" data-image-id=\"118137\" data-image-name=\"tiny-red-circle.svg\" width=\"10\" height=\"10\" class=\"stk-image stk-reset wp-image-118137\"><\/div><\/figure><figure class=\"stk-theme_43800__mb_0 stk-reset stk-image-figure stk-desktop-hidden\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.2\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"ayUpst\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\" data-stk-css=\"stkJs7dZ\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-purple-circle.svg\" data-image-id=\"118135\" data-image-name=\"tiny-purple-circle.svg\" width=\"11\" height=\"10\" class=\"stk-image stk-reset wp-image-118135\"><\/div><\/figure><figure class=\"stk-theme_43800__mb_0 stk-reset stk-image-figure stk-desktop-hidden\" data-stk-css=\"stksMHnP\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.6\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"aOK9Gr\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-blue-circle.svg\" data-image-id=\"118134\" data-image-name=\"tiny-blue-circle.svg\" width=\"11\" height=\"10\" class=\"stk-image stk-reset wp-image-118134\"><\/div><\/figure><figure class=\"stk-reset stk-image-figure\" data-anim-zoom=\"100\" data-anim-shift=\"0\" data-anim-rotation=\"0\" data-anim-opacity=\"0\" data-anim-direction=\"right\" data-anim-duration=\"0.20000000000000015\" data-anim-delay=\"0.7999999999999999\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\" data-anim-trigger=\"scroll\" data-anim-sticky-direction=\"top\" data-anim-sticky-offset=\"20\" data-anim-name=\"aJyjyI\" data-anim-m=\"true\" data-anim=\"true\" data-ce-tag=\"image-figure\" data-stk-css=\"stkNlMJZ\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/tiny-green-circle.svg\" data-image-id=\"118136\" data-image-name=\"tiny-green-circle.svg\" width=\"10\" height=\"10\" class=\"stk-image stk-reset wp-image-118136\"><\/div><\/figure><h4 class=\"stk-reset align-left stk-theme_43800__style_small_header wp-exclude-emoji\" data-ce-tag=\"paragraph\">A Word About Emotion <\/h4><p class=\"stk-reset stk-theme_43800__style_small_text align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">The world has been forced into a reality where digital connection is often more common than a physical one. As marketers, it\u2019s vital that emotion and empathy can be conveyed through the screen. Like I said above, mobile is a personal, intimate experience. <\/p><p class=\"stk-reset stk-theme_43800__style_small_text align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">Are you more likely to connect with the SMS that says, \u201c20% DISCOUNT. Offer ends 8\/17 11:00pm. Restrictions apply. Reply STOP to unsubscribe\u201d or one that shows a bit of empathy and understanding, \u201cThe pandemic has been hard. Send a gift to a loved one with this 20% off coupon.\u201d<\/p><p class=\" stk-theme_43800__mb_2 stk-reset stk-theme_43800__style_small_text align-left wp-exclude-emoji\" data-ce-tag=\"paragraph\">Human connection wins out. Every. Time. <\/p><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/mm_heart_OneLoop.gif\" data-image-id=\"93550\" data-image-name=\"mm_heart_OneLoop.gif\" width=\"209\" height=\"183\" class=\"stk-image stk-reset wp-image-93550\"><\/div><\/figure><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><\/div><\/div><h4 class=\" stk-theme_43800__style_small_header stk-theme_43800__color_43800_custom_color_4 stk-reset ce-element--empty stk-element_no-text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/h4><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><h4 class=\" stk-theme_43800__style_small_header stk-theme_43800__color_43800_custom_color_4 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Getting Started with Iterable<\/h4><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Certain aspects of marketing are tough and will stay tough. Standing out amongst the ever-increasing sea of brands? That likely won\u2019t be much easier moving forward.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Setting your team up for success with a strong technological infrastructure? That part is a bit easier. Iterable and our partners have you covered. <\/p><div class=\"stk-grid stk-theme_43800__mb_05\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05 valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_6 wp-exclude-emoji\" data-ce-tag=\"paragraph\">1<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Easy Integration:<\/strong> You would <em class=\"stk-reset\">love<\/em> my friend. I\u2019ll set you two up. We have comprehensive documentation, SDK toolkits, and native integrations that make it easy and efficient to implement and integrate new mobile channels.<\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_05\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05 valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_0 wp-exclude-emoji\" data-ce-tag=\"paragraph\">2<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Channel Personalization:<\/strong> No channel is left behind. Important data captured across all sources is consolidated and activated for personalized mobile and cross-channel use.<\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-theme_43800__pad_ver_05 valign-top\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-theme_43800__style_font_style-1624980931219 stk-theme_43800__mb_05 stk-reset stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\">3<\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Mobile for the Future:<\/strong> Build for that future I talked about. Our platform extensibility simplifies the flexibility and adaptability to power memorable experiences.<\/p><\/div><\/div><h4 class=\" stk-theme_43800__color_43800_custom_color_4 stk-theme_43800__style_small_header stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Yeah, You Would Say That<\/h4><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Sometimes you need to hear it from a coach. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">At the start of the pandemic, UK-based subscription fitness app <a href=\"https:\/\/fiit.tv\/\" target=\"_blank\" class=\"stk-reset\" rel=\"noopener\">Fiit<\/a> had been doing well, but growth of 300% YoY took them by surprise. In particular, they were challenged with optimizing the onboarding process at scale and for a new persona: the fitness lifestyle folks who had discretionary spending for fitness. <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-theme_43800__pad_ver_2 stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm-whitepaper-graphics_mobile-excellence.png\" data-image-id=\"125475\" srcset=\"https:\/\/img.setka.io\/clients\/kj1ucBW8FbZGPoEAjMP0hPZwqlXa0d3w\/post_images\/mm-whitepaper-graphics_mobile-excellence.png 452w\" data-image-name=\"MM-WHITEPAPER-GRAPHICS_MOBILE-EXCELLENCE.png\" width=\"452\" height=\"891\" class=\"stk-image stk-reset wp-image-125475\"><\/div><\/figure><\/div><\/div><div class=\"stk-theme_43800__mb_3 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\" stk-theme_43800__mb_3 stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Fiit used in-app for active users, and email and push notifications for the onboarding process. To see how they could better connect with their audience members, they tapped Iterable Experiments to combine behavior with context to see what works best. From these experiments, Fiit saw first-day activations jump from 58% to 70%, and, most importantly, trial-to-paid conversions increased from 56% to 65%! <\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"3\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-layout__overhangs_both stk-grid stk-theme_43800__mb_3\" data-ce-tag=\"grid\" data-stk-css-m=\"stkl0vh2\" id=\"stk-3\"><div data-col-width=\"8\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-6.png\" data-image-id=\"93892\" data-image-name=\"MM_SECTION-ICON-6.png\" class=\"stk-image stk-reset wp-image-93892\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/MM_SECTION-ICON-6.png 66w\" width=\"66\" height=\"25\"><\/div><\/figure><\/div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><h3 class=\"stk-theme_43800__style_medium_header stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">A Mobile Experience Wholly Your Own<\/h3><p class=\"stk-theme_43800__style_accented_text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">My phone plays an integral role in how I stay connected. It\u2019s often how I build connections. It\u2019s my go-to when I have a problem I need to solve. It\u2019s my friend.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Ok, that last part is not true, but the sentiment isn\u2019t far off. When I\u2019m using my phone, I do it in a way that is unique to me; it\u2019s an experience wholly my own.<\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Mobile usage, like just about everything else in life, is a series of moments, a string of decisions put together to create a memory. Marketers who want to make the most of mobile marketing would be wise to understand this. You have to fit into the customer\u2019s life, win every moment to make sure those micro-decisions lead back to you, and embrace the idea of connection. <\/p><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Because when you do, your brand will be a connection worth maintaining...over and over again.<\/p><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-layout__overhangs_both stk-grid\" data-stk-css=\"stka2w-u\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><h3 class=\"stk-theme_43800__style_medium_header stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">About Iterable<\/h3><\/div><div data-col-width=\"4\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\" data-stk-css=\"\" data-stk-css-m=\"\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"11\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\">Iterable is&nbsp;a&nbsp;cross-channel platform that powers unified customer experiences and empowers marketers to&nbsp;create, optimize, and measure relevant interactions and experiences customers love. Leading brands, like Zillow, DoorDash, Calm, Madison Reed, and Box, choose Iterable to&nbsp;power world-class customer experiences throughout the entire lifecycle. Visit iterable.com for more information.<\/p><\/div><\/div><\/div><\/div><div class=\"stk-mobile-hidden stk-theme_43800__mb_2 stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_43800__mb_0 stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"stkqK8lJ\" data-stk-css-m=\"stkvdMaT\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stkb77pm\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647670 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-1.svg\"><\/p><\/div><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Your data when you need&nbsp;it. Where you need it.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Integrate all your data silos with Iterable to&nbsp;orchestrate seamless campaigns and easily send messages across all the channels your customers prefer.<\/p><p class=\"ce-element--empty stk-element_no-text stk-reset stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"align-center stk-mobile-hidden stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Trusted By:<\/strong><\/p><figure class=\"stk-mobile-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-box-1.png\" data-image-id=\"117589\" data-image-name=\"logo-box.png\" class=\"stk-image stk-reset wp-image-117589\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-box-1.png 53w\" width=\"53\" height=\"29\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><\/div><div class=\"stk-theme_43800__mb_0 stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"stkKnFnM\" data-stk-css-m=\"stkN5f0w\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stkwZ_NE\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647672 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-2.svg\"><\/p><\/div><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__color_43800_custom_color_0 stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Understand your customers as&nbsp;the individuals they are.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Go&nbsp;beyond segmentation and really know your customers based on&nbsp;all their demographic, lifecycle, and behavioral data directly on&nbsp;the user profile.<\/p><p class=\"ce-element--empty stk-element_no-text stk-reset stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-mobile-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-fabfitfun-1.png\" data-image-id=\"117587\" data-image-name=\"logo-fabfitfun.png\" class=\"stk-image stk-reset wp-image-117587\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-fabfitfun-1.png 100w\" width=\"100\" height=\"33\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><figure class=\"stk-mobile-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/fender-1.png\" data-image-id=\"117586\" data-image-name=\"fender.png\" class=\"stk-image stk-reset wp-image-117586\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/fender-1.png 100w\" width=\"100\" height=\"37\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid__layout_columns stk-grid stk-theme_43800__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"stkZuu1i\" data-stk-css-m=\"stkRxC96\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stkuIYuz\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647671 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-3.svg\"><\/p><\/div><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_6 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\">Take away the busywork. Unleash your creativity.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Iterable AI&nbsp;helps you decide when to&nbsp;send a&nbsp;message and how often to&nbsp;engage\u2014so you can focus on&nbsp;building engaging campaigns for customers.<\/p><p class=\"stk-reset stk-theme_43800__style_small_text ce-element--empty stk-element_no-text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-theme_43800__mb_15 stk-mobile-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/seat-geek-1.png\" data-image-id=\"117588\" data-image-name=\"seat-geek.png\" class=\"stk-image stk-reset wp-image-117588\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/seat-geek-1.png 105w\" width=\"105\" height=\"20\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><figure class=\"stk-theme_43800__mb_15 stk-mobile-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/strava-1.png\" data-image-id=\"117590\" data-image-name=\"strava.png\" class=\"stk-image stk-reset wp-image-117590\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/strava-1.png 86w\" width=\"86\" height=\"18\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><\/div><div class=\"stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-stk-css=\"stkG4fQs\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stkhe67U\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647673 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-4.svg\"><\/p><\/div><div data-col-width=\"8\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__color_43800_custom_color_2 stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Grow better with analytics and experimentation.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\">Get all the analytics you need to make better decisions and iterate more quickly through experimentation across the entire customer journey.<\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><figure class=\"stk-mobile-hidden stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/zillow-1.png\" data-image-id=\"117591\" data-image-name=\"zillow.png\" class=\"stk-image stk-reset wp-image-117591\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/zillow-1.png 88w\" width=\"88\" height=\"18\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><\/div><\/div><\/div><div class=\"stk-grid stk-desktop-hidden stk-theme_43800__mb_2\" data-ce-tag=\"grid\"><div data-col-width=\"12\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><div class=\"stk-theme_43800__mb_0 stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"stkDKXyh\" data-stk-css-m=\"stkx4WWl\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stk60-wU\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647670 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-1.svg\"><\/p><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_4 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Your data when you need&nbsp;it. Where you need it.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Integrate all your data silos with Iterable to&nbsp;orchestrate seamless campaigns and easily send messages across all the channels your customers prefer.<\/p><p class=\"ce-element--empty stk-element_no-text stk-reset stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-theme_43800__mb_0 stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"stk1T-mE\" data-stk-css-m=\"stkSa-2A\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stkIiSQg\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647672 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-2.svg\"><\/p><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__color_43800_custom_color_0 stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Understand your customers as&nbsp;the individuals they are.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Go&nbsp;beyond segmentation and really know your customers based on&nbsp;all their demographic, lifecycle, and behavioral data directly on&nbsp;the user profile.<\/p><p class=\"ce-element--empty stk-element_no-text stk-reset stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid__layout_columns stk-grid stk-theme_43800__mb_0\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"stk48nRk\" data-stk-css-m=\"stk7jo9b\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stkD8Hrw\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647671 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-3.svg\"><\/p><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__mb_05 stk-theme_43800__color_43800_custom_color_6 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\" data-gtm-vis-has-fired-10171822_255=\"1\">Take away the busywork. Unleash your creativity.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\">Iterable AI&nbsp;helps you decide when to&nbsp;send a&nbsp;message and how often to&nbsp;engage\u2014so you can focus on&nbsp;building engaging campaigns for customers.<\/p><p class=\"stk-reset stk-theme_43800__style_small_text ce-element--empty stk-element_no-text wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid stk-theme_43800__mb_15 stk-grid__layout_columns\" data-ce-tag=\"grid\"><div data-col-width=\"1\" class=\"stk-grid-col stk-grid-col_empty\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col valign-bottom-m stk-grid-col_empty\" data-stk-css=\"stkVjkUs\" data-ce-tag=\"grid-col\" data-stk-css-m=\"stksgVGM\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"1\" class=\"stk-grid-col\" data-ce-tag=\"grid-col\"><p class=\"stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\" data-stk-css=\"stkyE-Tj\" data-anim=\"true\" data-anim-m=\"true\" data-anim-name=\"preset-zoomIn\" data-anim-trigger=\"scroll\" data-anim-duration=\"1\" data-anim-delay=\"0\" data-anim-scroll-start=\"10\" data-anim-scroll-finish=\"90\"><img alt=\"\" class=\"stk-reset stk-theme_43800__symbol_custom_image_3647673 stk-icon\" src=\"https:\/\/ceditor.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/css\/assets\/43800\/img\/about-4.svg\"><\/p><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><div data-col-width=\"7\" class=\"stk-grid-col stk-grid-col_last\" data-ce-tag=\"grid-col\"><p class=\"stk-reset stk-theme_43800__color_43800_custom_color_2 stk-theme_43800__mb_05 wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Grow better with analytics and experimentation.<\/strong><\/p><p class=\"stk-reset stk-theme_43800__style_small_text wp-exclude-emoji\" data-ce-tag=\"paragraph\">Get all the analytics you need to make better decisions and iterate more quickly through experimentation across the entire customer journey.<\/p><\/div><div data-col-width=\"2\" class=\"align-center stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-desktop-hidden stk-grid stk-theme_43800__mb_3\" data-ce-tag=\"grid\"><div data-col-width=\"3\" class=\"stk-grid-col\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><p class=\"stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><strong class=\"stk-reset\">Trusted By:<\/strong><\/p><\/div><div data-col-width=\"9\" class=\"stk-grid-col stk-grid-col_last\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col align-left\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-box-1.png\" data-image-id=\"117589\" data-image-name=\"logo-box.png\" class=\"stk-image stk-reset wp-image-117589\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-box-1.png 53w\" width=\"53\" height=\"29\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_last align-left\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-fabfitfun-1.png\" data-image-id=\"117587\" data-image-name=\"logo-fabfitfun.png\" class=\"stk-image stk-reset wp-image-117587\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/logo-fabfitfun-1.png 100w\" width=\"100\" height=\"33\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col align-left\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/fender-1.png\" data-image-id=\"117586\" data-image-name=\"fender.png\" class=\"stk-image stk-reset wp-image-117586\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/fender-1.png 100w\" width=\"100\" height=\"37\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_last align-left\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/seat-geek-1.png\" data-image-id=\"117588\" data-image-name=\"seat-geek.png\" class=\"stk-image stk-reset wp-image-117588\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/seat-geek-1.png 105w\" width=\"105\" height=\"20\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><div class=\"stk-grid__layout_columns stk-grid\" data-ce-tag=\"grid\"><div data-col-width=\"2\" class=\"stk-grid-col align-left\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/strava-1.png\" data-image-id=\"117590\" data-image-name=\"strava.png\" class=\"stk-image stk-reset wp-image-117590\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/strava-1.png 86w\" width=\"86\" height=\"18\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><div data-col-width=\"2\" class=\"stk-grid-col stk-grid-col_last align-left\" data-stk-css=\"\" data-stk-css-m=\"\" data-ce-tag=\"grid-col\"><figure class=\"stk-reset stk-image-figure\" data-ce-tag=\"image-figure\"><div class=\"stk-mask\" data-ce-tag=\"mask\"><img src=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/zillow-1.png\" data-image-id=\"117591\" data-image-name=\"zillow.png\" class=\"stk-image stk-reset wp-image-117591\" srcset=\"https:\/\/img.setka.io\/clients\/_C__sy6QSaZFem8pCHteWaEMVVGurVyi\/post_images\/zillow-1.png 88w\" width=\"88\" height=\"18\" sizes=\"(min-width: 768px) 170px, 100vw\"><\/div><\/figure><\/div><div data-col-width=\"5\" class=\"stk-grid-col stk-grid-col_empty\" data-ce-tag=\"grid-col\"><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><\/div><\/div><\/div><\/div><p class=\"ce-element--empty stk-element_no-text stk-reset wp-exclude-emoji\" data-ce-tag=\"paragraph\"><\/p><\/div><\/div><style data-stk-css=\"stkZsoAQ\" class=\"\" media=\"all\">\r\n [data-stk-css=\"stkZsoAQ\"]:not(#stk):not(#stk):not(style) {\r\n background-color: rgba(241, 241, 242, 1)\r\n }\r\n<\/style><style data-stk-css-m=\"stkvK4pd\" media=\"(max-width: 768px)\" class=\"\">\r\n [data-stk-css-m=\"stkvK4pd\"]:not(#stk):not(#stk):not(#stk):not(style) {\r\n background-color: rgba(241, 241, 242, 1)\r\n }\r\n<\/style><style data-stk-css=\"stkJs7dZ\" class=\"\" media=\"all\">[data-stk-css=\"stkJs7dZ\"]:not(#stk):not(#stk):not(style){padding-bottom: 3px; padding-top: 3px}<\/style><style data-stk-css=\"stkB-IKx\" class=\"\" media=\"all\">[data-stk-css=\"stkB-IKx\"]:not(#stk):not(#stk):not(style){padding-top: 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class=\"\">{\"keyframes\":[{\"transform\":\"translateX(-50px)\"},{\"transform\":\"none\"}],\"options\":{\"id\":\"VZDHp\",\"delay\":0,\"duration\":1000}}<\/script><style data-stk-css=\"stkKlInF\" class=\"\" media=\"all\">[data-stk-css=\"stkKlInF\"]:not(#stk):not(#stk):not(style){}<\/style><style data-anim-name=\"jwGPM\" media=\"screen and (min-width: 768px)\" class=\"\">\r\n .stk-post [data-anim-name=\"jwGPM\"]:not(#stk):not([data-anim=\"false\"]) {\r\n transform: translateX(-50px)\r\n }<\/style><style data-anim-name=\"jwGPM\" media=\"screen and (max-width: 767px)\" class=\"\">\r\n .stk-post [data-anim-name=\"jwGPM\"]:not(#stk):not([data-anim-m]),\r\n .stk-post [data-anim-name=\"jwGPM\"]:not(#stk):not([data-anim-m=\"false\"]) {\r\n transform: translateX(-50px)\r\n }<\/style><script type=\"application\/json\" data-anim-name=\"jwGPM\" class=\"\">{\"keyframes\":[{\"transform\":\"translateX(-50px)\"},{\"transform\":\"none\"}],\"options\":{\"id\":\"jwGPM\",\"delay\":0,\"duration\":1000}}<\/script><style data-stk-css=\"stka2w-u\" class=\"\" media=\"all\">[data-stk-css=\"stka2w-u\"]:not(#stk):not(#stk):not(style){background-color: rgba(241, 241, 242, 1)}<\/style><style data-stk-css=\"stkV3Myt\" class=\"\" media=\"all\">[data-stk-css=\"stkV3Myt\"]:not(#stk):not(#stk):not(style){background-repeat: no-repeat; background-position: 0% 0%; background-size: contain}<\/style><style data-stk-css=\"stkesTpD\" class=\"\" media=\"(min-width: 769px)\">[data-stk-css=\"stkesTpD\"]:not(#stk):not(#stk):not(style){}<\/style><style data-stk-css=\"stkHRTBW\" class=\"\" media=\"all\">[data-stk-css=\"stkHRTBW\"]:not(#stk):not(#stk):not(style){background-color: transparent}<\/style><\/div>","post_title":"Mobile Marketing: A Current and Future Outlook","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mobile-marketing-outlook","to_ping":"","pinged":"","post_modified":"2021-10-27 14:10:09","post_modified_gmt":"2021-10-27 21:10:09","post_content_filtered":"","post_parent":94922,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=93169","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 26, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/ungated\/mobile-marketing-outlook\/"},{"ID":94164,"post_author":"71","post_date":"2021-10-25 13:49:51","post_date_gmt":"2021-10-25 20:49:51","post_content":"<p>It happens to the best of us\u2026 sometimes customers just stop paying attention. Are they distracted? Just not that into you? What\u2019s a marketer to do when a customer appears to call it quits?<\/p>\r\n<p>While breakup songs may work for angsty teens, marketers have their own way to get customers back \u2014 the winback campaign.<\/p>\r\n<p><strong><br \/>\r\nIn our latest ebook, you\u2019ll learn:<\/strong><\/p>\r\n<ul>\r\n\t<li>Practical tips for how to identify the tell tale signs of customer churn<\/li>\r\n\t<li>Which types of customers are more likely to re-engage and why they\u2019re important<\/li>\r\n\t<li>Ways to craft your own winback campaign through real-life examples and fresh inspiration<\/li>\r\n<\/ul>","post_title":"Please Don\u2019t Go: Building an Effective Winback Campaign","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"building-an-effective-winback-campaign","to_ping":"","pinged":"","post_modified":"2021-10-25 13:49:51","post_modified_gmt":"2021-10-25 20:49:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=94164","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 25, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Resources-Thumb-768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Resources-Thumb-768x512-1.png 769w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Resources-Thumb-768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/WINBACK_Resources-Thumb-768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/whitepaper\/building-an-effective-winback-campaign\/"},{"ID":94951,"post_author":"79","post_date":"2021-10-25 10:38:18","post_date_gmt":"2021-10-25 17:38:18","post_content":"<p>Marketing technology and platforms continue to get more sophisticated and with that, so do customer expectations. General messaging is no longer effective given the considerable amount of customer data available to brands. Customers expect you to leverage your customer data to create a better experience.<\/p>\r\n<p>It\u2019s not enough to have \"one-to-many\" interactions\u2013your brand needs to <a href=\"https:\/\/iterable.com\/blog\/build-perfect-audience-user-segmentation\/\" target=\"_blank\" rel=\"noopener\">understand your customers<\/a> and meet them where they are to be effective in your marketing strategy. To create these one-to-one interactions, brands must segment their customers to communicate with them effectively. Segmentation is a great starting point to make memorable interactions. Below, we\u2019ll dive into some of the best segmentation practices that you should be using to connect with your audiences if you aren\u2019t already.<\/p>\r\n<h3>Why Does Segmentation Matter?<\/h3>\r\n<p>You wouldn\u2019t address your grandmother the way you talk to your best friend, so why should brands interact with all of their customers the same way? Even in niche businesses, customers can vary significantly in their needs and desires.<\/p>\r\n<p>Depending on your business, your customers might even span across geography and generations. With this in mind, it\u2019s essential to understand that your customer base has various interests. Segmenting customers can help your brand tailor its approach to each group, creating a more relevant experience for each individual. By implementing segmentation practices, you can group similar customers and focus on a more appropriate message.<\/p>\r\n<p>While two customers may buy the same product, their motivations for doing so can be drastically different. Thankfully for marketers, more people these days are comfortable providing their information and tracking data to brands. With this data, brands have been able to develop hyper-targeted campaigns, which consumers have grown accustomed to.<\/p>\r\n<p>This acclimation is especially true for younger generations, who make up a massive portion of the market, as digital natives. For them, they\u2019ve come to expect hyper-targeted marketing, primarily through social media. With marketing messaging coming through a multitude of sources, it\u2019s even more vital to know and understand your audience, leading to better conversion and higher brand loyalty.<\/p>\r\n<p>Leverage the information you collect and the data they give you to give them more of what they want.<\/p>\r\n<h3>Simple Segmentation Practices<\/h3>\r\n<h4>Let Them Tell You What They Like<\/h4>\r\n<p>Sending your current customers a simple survey is a great way to understand more about your existing customers. A survey is a simple, direct, and inexpensive way to gain valuable insight into what drives purchasing decisions. For example, how did they find your business? Are there specific products or services that drew them to your company? What areas do they live in? Do they shop for themselves or others?<\/p>\r\n<p>This <a href=\"https:\/\/reallygoodemails.com\/emails\/wirecutter-readers-we-want-to-hear-from-you\" target=\"_blank\" rel=\"noopener\">email<\/a> from <a href=\"https:\/\/www.nytimes.com\/wirecutter\/\" target=\"_blank\" rel=\"noopener\">Wirecutter<\/a> asks subscribers to share their interests and feedback to tailor their content and improve the overall user experience. Since they test and review tech, appliances, gear, and more, it\u2019s integral to their marketing and content strategies to understand their readers\u2019 wants. Surveys provide a simple feedback forum that can help your brand improve user experiences and collect <a href=\"https:\/\/iterable.com\/blog\/first-party-and-zero-party-data-the-path-forward\/\" target=\"_blank\" rel=\"noopener\">zero-party data<\/a> directly from the user.<\/p>\r\n\r\n[caption id=\"attachment_94952\" align=\"alignnone\" width=\"1047\"]<img class=\"size-full wp-image-94952\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/screencapture-reallygoodemails-emails-wirecutter-readers-we-want-to-hear-from-you-2021-10-25-09_08_41-edit.png\" alt=\"Wirecutter segmentation\" width=\"1047\" height=\"1706\" \/> <em>A quick survey helps you learn more about your audience. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/wirecutter-readers-we-want-to-hear-from-you\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>You don\u2019t have to collect all the data at once, but each touchpoint should provide value to the customer\u2014allowing your brand to understand them better as individuals. As you gather more information on your customers, you can further segment them into more niche groupings.<\/p>\r\n<h4>Segmentation Delivers Value<\/h4>\r\n<p>There are many ways to segment your audience once you know a bit about them. Segmentation practices can be based on demographic characteristics. <a href=\"https:\/\/iterable.com\/blog\/marketing-by-generation-personalizing-for-each-age-group\/\" target=\"_blank\" rel=\"noopener\">Generational<\/a> targeting is one example. Each generation has its own language and set of values.<\/p>\r\n<p>This simple color-blocked <a href=\"https:\/\/app.mailcharts.com\/emails\/c22243c6-87f7-5229-d133-6c964edf2530?company_id=37370\" target=\"_blank\" rel=\"noopener\">email<\/a> from <a href=\"https:\/\/www.drinktrade.com\/\" target=\"_blank\" rel=\"noopener\">Trade Coffee<\/a> highlights their sourcing transparency\u2014a quality highly valued by Gen Z. Much of their core messaging focuses on ethically sourced beans or supporting small coffee farmers.<\/p>\r\n\r\n[caption id=\"attachment_94964\" align=\"alignnone\" width=\"1162\"]<img class=\"size-full wp-image-94964\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/screencapture-app-mailcharts-emails-c22243c6-87f7-5229-d133-6c964edf2530-2021-10-25-09_12_50-edit.png\" alt=\"Trade Coffee Segmentation Practices\" width=\"1162\" height=\"2964\" \/> <em>Highlight what you know your customers care about. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/c22243c6-87f7-5229-d133-6c964edf2530?company_id=37370\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>In contrast to Gen Z, Millennials have other interests. With a subject line of \u201c<a href=\"https:\/\/reallygoodemails.com\/emails\/have-you-been-adulting\" target=\"_blank\" rel=\"noopener\">Have You Been Adulting<\/a>,\u201d only a Millennial audience would appreciate this language from <a href=\"https:\/\/us.whogivesacrap.org\/\" target=\"_blank\" rel=\"noopener\">Who Gives A Crap<\/a>.<\/p>\r\n\r\n[caption id=\"attachment_94970\" align=\"alignnone\" width=\"997\"]<img class=\"wp-image-94970 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/screencapture-reallygoodemails-emails-have-you-been-adulting-2021-10-25-09_16_08-edit.png\" alt=\"Who Gives a Crap Segmentation\" width=\"997\" height=\"6003\" \/> <em>The language is playful and fun\u2014it feels like it was written by a millennial. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/have-you-been-adulting\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Knowing simple information about customer ages can help you avoid <a href=\"https:\/\/iterable.com\/blog\/trendy-or-cheugy-2021-youth-marketing-strategies-for-gen-z\/\" target=\"_blank\" rel=\"noopener\">a cheugy situation<\/a>. Demographic data can help your brand create relevant and compelling messaging.<\/p>\r\n<h4>Meet Your Customers Where They Are<\/h4>\r\n<p>A similar segmentation practice is to segment by geographic locations. This strategy can be helpful when promoting events and sales at brick-and-mortar stores.<\/p>\r\n<p>This <a href=\"https:\/\/app.mailcharts.com\/emails\/4afb124e-077f-7b89-c392-5a7e7d99d4dc?list_id=690\" target=\"_blank\" rel=\"noopener\">email<\/a> from <a href=\"https:\/\/www.safeway.com\/\" target=\"_blank\" rel=\"noopener\">Safeway<\/a> highlights store and delivery information available in specific locations. Safeway is one of many brands under the parent company Albertsons. As a company with many brands across the country, location-specific email marketing highlights the relevant store and services available to the recipient.<\/p>\r\n\r\n[caption id=\"attachment_94976\" align=\"alignnone\" width=\"1038\"]<img class=\"size-full wp-image-94976\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/screencapture-app-mailcharts-emails-4afb124e-077f-7b89-c392-5a7e7d99d4dc-2021-10-25-09_26_22-edit.png\" alt=\"Safeway Geographic Segmentation\" width=\"1038\" height=\"3196\" \/> <em>Using geographic segmentation can make your brand feel like a local business. Source: <a href=\"https:\/\/app.mailcharts.com\/emails\/4afb124e-077f-7b89-c392-5a7e7d99d4dc?list_id=690\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>Geographic data is also helpful with seasonal promotions. For example, cold weather promotional emails wouldn\u2019t be as effective for someone in LA, where the weather stays essentially the same year-round.<\/p>\r\n<p>This promotional <a href=\"https:\/\/reallygoodemails.com\/emails\/bundle-up-with-the-chilly-collection\" target=\"_blank\" rel=\"noopener\">email<\/a> from <a href=\"https:\/\/www.allbirds.com\/\" target=\"_blank\" rel=\"noopener\">Allbirds<\/a> is relevant for certain climates across the country but would seem out of place in Florida, where it stays reasonably warm, even during the winter months. Utilizing geographic information can help your brand\u2019s message reach the right audience in a relevant way.<\/p>\r\n\r\n[caption id=\"attachment_94985\" align=\"alignnone\" width=\"976\"]<img class=\"size-full wp-image-94985\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/screencapture-reallygoodemails-emails-bundle-up-with-the-chilly-collection-2021-10-25-09_30_09-edit.png\" alt=\"Allbirds Geographic Segmentation\" width=\"976\" height=\"4890\" \/> <em>Geographic segmentation ensures Allbirds reaches the right audience with the right message. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/bundle-up-with-the-chilly-collection\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Using demographic or geographic data to segment audiences doesn\u2019t require much time. It\u2019s a matter of segmenting by a custom event in a user\u2019s profile.<\/p>\r\n<h4>Leverage Customer Behavior<\/h4>\r\n<p>Behavioral segmentation is another way to personalize your message to your audience. Focusing on how customers interact and make purchasing decisions is incredibly helpful when creating email marketing strategies. One example is an abandoned cart email. This type of email is a one-to-one interaction that can help remind and encourage someone to complete their purchase.<\/p>\r\n<p>This simple abandoned cart <a href=\"https:\/\/reallygoodemails.com\/emails\/eyeing-something\" target=\"_blank\" rel=\"noopener\">email<\/a> from <a href=\"https:\/\/www.everlane.com\/\" target=\"_blank\" rel=\"noopener\">Everlane<\/a> highlights the specific item that the user left in their cart. It provides another touchpoint with a user and a gentle reminder that they have something in their cart.<\/p>\r\n\r\n[caption id=\"attachment_94995\" align=\"alignnone\" width=\"973\"]<img class=\"size-full wp-image-94995\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/screencapture-reallygoodemails-emails-eyeing-something-2021-10-25-09_33_50-edit.png\" alt=\"Everlane Abandoned Cart\" width=\"973\" height=\"1613\" \/> <em>Give your customers a gentle reminder when they need it. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/eyeing-something\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>A brand\u2019s website can capture customer behavioral data, which can often be a practical focus for brands. That said, behavioral segmentation requires the proper technology stack in place to ensure your team has full visibility into a user\u2019s interactions with your brand. For the cart abandonment example, your team should be able to identify if this abandonment occurred on desktop or mobile, keeping all interactions visible and allowing you to communicate with the user through a relevant channel. Your cross-channel experience doesn\u2019t stop at simply incorporating more channels. There\u2019s valuable behavioral data in these interactions that can further inform your segmentation\u2014and other marketing\u2014strategies.<\/p>\r\n<h3>Start Segmenting Your Customers<\/h3>\r\n<p>These segmentation practices are simple starting points to begin grouping your audience to create a personalized experience for everyone. For more in-depth guidance on segmentation, including <a href=\"https:\/\/iterable.com\/blog\/3-common-pitfalls-of-segmentation\/\" target=\"_blank\" rel=\"noopener\">pitfalls<\/a> to watch out for, check out our <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-playbook-user-segmentation\/\" target=\"_blank\" rel=\"noopener\">playbook<\/a> on user segmentation. It\u2019s vital to provide tailored messaging to your audience; they\u2019ve come to expect it. However, segmenting your audience is only the first step in creating an effective and personalized marketing strategy. Learn how Iterable can help.<\/p>\r\n<p><em><a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> today.<\/em><\/p>","post_title":"Segmentation Practices You Needed to Implement Yesterday","post_excerpt":"We\u2019ll dive into some of the best segmentation practices that you should be using to connect with your audiences if you aren\u2019t already.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"segmentation-practices-you-needed-to-implement-yesterday","to_ping":"","pinged":"","post_modified":"2021-10-25 10:38:18","post_modified_gmt":"2021-10-25 17:38:18","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=94951","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 25, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102521_Segmentation-Best-Practices_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Segmentation Practices\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102521_Segmentation-Best-Practices_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102521_Segmentation-Best-Practices_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/102521_Segmentation-Best-Practices_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/segmentation-practices-you-needed-to-implement-yesterday\/"},{"ID":94922,"post_author":"41","post_date":"2021-10-25 06:12:16","post_date_gmt":"2021-10-25 13:12:16","post_content":"Do not delete this 'Whitepaper'. It is needed for URL structure, and it's not visible in frontend (redirection is set).","post_title":"[DO NOT DELETE] Ungated","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ungated","to_ping":"","pinged":"","post_modified":"2021-10-25 06:16:23","post_modified_gmt":"2021-10-25 13:16:23","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=whitepaper&#038;p=94922","menu_order":0,"post_type":"whitepaper","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Whitepaper","pretty_date":"October 25, 2021","terms":[{"slug":"whitepaper","name":"Whitepaper"}],"term_slugs":["whitepaper"],"term_names":["Whitepaper"],"thumbnail":"","url":"https:\/\/iterable.com\/whitepaper\/ungated\/"},{"ID":94575,"post_author":"79","post_date":"2021-10-21 10:18:16","post_date_gmt":"2021-10-21 17:18:16","post_content":"<p>What did you want to be when you grew up?<\/p>\r\n<p>Maybe you wanted to be a firefighter, an astronaut, a professional athlete, or a doctor. Who wouldn\u2019t dream of saving a puppy from a burning building, traveling to Mars, or sprinting under the lights at Wembley Football Stadium? Everyone wants to be a hero.<\/p>\r\n<p>Rarely, however, do we hear kids say, \u201cwhen I grow up, I want to be in marketing.\u201d<\/p>\r\n<p>But that\u2019s about to change. Why? Because we think marketers are modern day superheroes. We have influence, the power to make lasting impressions, and we work hard to ensure campaigns matter to customers. And, like superheroes, we do most of this work behind the scenes.<\/p>\r\n<p>Instead of a key to the city, or a television series, we've created our own award to give marketers their due.<\/p>\r\n<h3>The Iterable Expie Awards<\/h3>\r\n<p>Recently, we opened applications for the 2021 Iterable Expie Awards, designed to recognize and celebrate customers that leverage Iterable to power world-class customer experiences. From extraordinary customer engagement to authentic, empathetic connections, Expie Award nominees and winners raise the bar for marketers all over the world.<\/p>\r\n<p>They\u2019re the best of the best. The superheroes of customer experience.<\/p>\r\n<p>The Iterable Expie award finalist list includes individuals and brands from around the world: <a href=\"https:\/\/www.aetv.com\/\" target=\"_blank\" rel=\"noopener\">A&amp;E Networks<\/a>, <a href=\"https:\/\/booksy.com\/biz\/en-gb\" target=\"_blank\" rel=\"noopener\">Booksy<\/a>, <a href=\"https:\/\/www.calm.com\/\" target=\"_blank\" rel=\"noopener\">Calm<\/a>, <a href=\"https:\/\/www.carvana.com\/\" target=\"_blank\" rel=\"noopener\">Carvana<\/a>, <a href=\"https:\/\/www.coinbase.com\" target=\"_blank\" rel=\"noopener\">Coinbase<\/a>, <a href=\"https:\/\/drizly.com\/\" target=\"_blank\" rel=\"noopener\">Drizly<\/a>, <a href=\"https:\/\/www.getepic.com\/\" target=\"_blank\" rel=\"noopener\">Epic!<\/a>, <a href=\"https:\/\/www.fender.com\/en-US\/start\" target=\"_blank\" rel=\"noopener\">Fender<\/a>, <a href=\"https:\/\/www.goauto.ca\/\" target=\"_blank\" rel=\"noopener\">Go Auto<\/a>, <a href=\"https:\/\/www.honeybook.com\/\" target=\"_blank\" rel=\"noopener\">HoneyBook<\/a>, <a href=\"https:\/\/www.imperfectfoods.com\/\" target=\"_blank\" rel=\"noopener\">Imperfect Foods<\/a>, Judy Kaufman (<a href=\"https:\/\/oportun.com\/\" target=\"_blank\" rel=\"noopener\">Oportun<\/a>), <a href=\"https:\/\/www.nbcuniversal.com\/\" target=\"_blank\" rel=\"noopener\">NBCUniversal<\/a>, <a href=\"https:\/\/www.onthebeach.co.uk\/?mv_pc=googlecpc&amp;CampaignID=14561788686&amp;AdGroupID=124211917382&amp;Keyword=kwd-2976555505&amp;MatchType=e&amp;Device=c&amp;AdID=544194246144&amp;gclid=CjwKCAjw_L6LBhBbEiwA4c46upLSB1lKv_t4JFvEvHr2tYbVc6dzeuvqC7DNHZEgJYo3ncqxdKdfyRoCPjAQAvD_BwE\" target=\"_blank\" rel=\"noopener\">On the Beach<\/a>, Patrick Mackie (<a href=\"https:\/\/www.maderenovation.com\/\" target=\"_blank\" rel=\"noopener\">Made Renovation<\/a>), <a href=\"https:\/\/www.priceline.com\/\" target=\"_blank\" rel=\"noopener\">Priceline<\/a>, <a href=\"https:\/\/www.redbubble.com\/\" target=\"_blank\" rel=\"noopener\">Redbubble Inc.<\/a>, Sherise Fan (<a href=\"https:\/\/www.doordash.com\/\" target=\"_blank\" rel=\"noopener\">DoorDash<\/a>), <a href=\"https:\/\/streeteasy.com\/\" target=\"_blank\" rel=\"noopener\">StreetEasy<\/a>, <a href=\"https:\/\/www.myunidays.com\/US\/en-US\" target=\"_blank\" rel=\"noopener\">UNiDAYS<\/a>, <a href=\"https:\/\/wetransfer.com\/\" target=\"_blank\" rel=\"noopener\">WeTransfer<\/a>, and <a href=\"https:\/\/www.zoopla.co.uk\/\" target=\"_blank\" rel=\"noopener\">Zoopla<\/a>. Discover the finalists in each category in the infographic below!<\/p>\r\n<p>We received many fantastic submissions for the six categories, and are thrilled to share the finalists from each:<\/p>\r\n<p><img class=\"alignnone size-full wp-image-94591\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/EXPIE-ASSETS_Infographic.png\" alt=\"Expie awards finalists\" width=\"1001\" height=\"3667\" \/><\/p>\r\n<p>We\u2019re honored to partner with the brands and marketing leaders who put consumers at the center of everything they do. But the excitement isn\u2019t over yet.<\/p>\r\n<p>On Tuesday, November 9, we\u2019ll be announcing the overall category winners of the Iterable Expie Awards!<\/p>\r\n<p>Think you have what it takes to win an Expie? Reach out to our <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">team<\/a> to find out more! <br \/>\r\n<br \/>\r\n<br \/>\r\n<\/p>","post_title":"Announcing the Finalists of the Iterable Expie Awards","post_excerpt":"From extraordinary customer engagement to authentic connections, Expie Award finalists raise the bar for marketers\u2014the best of the best.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"announcing-the-finalists-of-the-iterable-expie-awards","to_ping":"","pinged":"","post_modified":"2021-10-21 11:29:25","post_modified_gmt":"2021-10-21 18:29:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=94575","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 21, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/EXPIE_Finalists-Iterable-Blog-Header.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Expie Awards Finalists\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/EXPIE_Finalists-Iterable-Blog-Header.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/EXPIE_Finalists-Iterable-Blog-Header-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/EXPIE_Finalists-Iterable-Blog-Header-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/announcing-the-finalists-of-the-iterable-expie-awards\/"},{"ID":92283,"post_author":"88","post_date":"2021-10-21 10:00:43","post_date_gmt":"2021-10-21 17:00:43","post_content":"<p>2020 brought a lot of change and accelerated digital transformation initiatives for brands. We're seeing hyper digital transformation, the rise of essential commerce, and increased mobile app competition. As a result, consumer expectations have changed forever, especially Gen Z. We are more digitally connected than ever before - but what does this mean for your consumers, and your marketing?<\/p>\r\n<p>Watch this on-demand session from <a href=\"http:\/\/www.Voxburner.com\">Voxburner's<\/a> YMS London and learn:<\/p>\r\n<ul>\r\n\t<li>How to approach digital transfromation<\/li>\r\n\t<li>Top tips for a winning personalization strategy<\/li>\r\n\t<li>Real life examples from Zoopla and Fiit<\/li>\r\n<\/ul>","post_title":"5 Steps to Embracing Gen Z Digital Strategies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"5-steps-to-embracing-gen-z-digital-strategies","to_ping":"","pinged":"","post_modified":"2021-10-21 10:00:43","post_modified_gmt":"2021-10-21 17:00:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=92283","menu_order":14,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"October 21, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"","url":"https:\/\/iterable.com\/webinars\/5-steps-to-embracing-gen-z-digital-strategies\/"},{"ID":94439,"post_author":"79","post_date":"2021-10-19 13:10:48","post_date_gmt":"2021-10-19 20:10:48","post_content":"<p>If you\u2019ve watched Amazon Prime\u2019s <em><a href=\"https:\/\/www.imdb.com\/title\/tt15213278\/\" target=\"_blank\" rel=\"noopener\">LulaRich<\/a><\/em>, the tale of the multi-level marketing company, <a href=\"https:\/\/www.lularoe.com\/\" target=\"_blank\" rel=\"noopener\">LulaRoe<\/a>, you probably noticed that the key to acquiring multiple levels was recruiting like-minded people, whose interest had already been piqued by customer reviews. (And, if you haven\u2019t watched it yet, keep this in mind when you do.)<\/p>\r\n<p>This got us thinking. Why was this peer-to-peer (P2P) marketing approach so successful? Why does having someone relatable\u2014a peer\u2014sharing the personal experiences they\u2019ve had with your brand, resonate with customers? Plus, how does P2P marketing compare to its highly effective counterpart, <a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2017\/11\/14\/what-is-influencer-marketing-and-how-can-marketers-use-it-effectively\/?sh=4c8fb05323d1\" target=\"_blank\" rel=\"noopener\">influencer marketing<\/a>?<\/p>\r\n<p>Read on to see if these #ads are just #fads.<\/p>\r\n<h3>What is Peer-to-Peer Marketing?<\/h3>\r\n<p><a href=\"https:\/\/peertopeermarketing.co\/peer-to-peer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">Peertopeermarketing.co<\/a> says P2P marketing is essentially turning your brand\u2019s stakeholders (customers, partners, employees, investors, etc.) into additional marketing channels. The first step is appealing to your existing customers to encourage them to share authentic reviews of your products, their shopping experiences, or both.<\/p>\r\n<p>Really, P2P marketing is an evolution of word-of-mouth marketing. We\u2019re all familiar with the word-of-mouth marketing story: a customer told his friend who told her friend who told their friends about their experience with your brand and now your product is selling like hotcakes. Not only does this increase sales, but it\u2019s free advertising. The dream, right?<\/p>\r\n<p>Peer-to-peer marketing is just an extension of this. But, instead of purely organic, literal word-of-mouth diffusion, brands actually encourage customers to take to various platforms and share their experiences. After all, <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/report\/2012\/global-trust-in-advertising-and-brand-messages-2\/\" target=\"_blank\" rel=\"noopener\">92% of consumers<\/a> around the world trust the recommendations of their friends and family.<\/p>\r\n<p>Encouragement from brands can come in a variety of different forms. Typically, this could include incentives like bonus rewards points in a loyalty program, a unique coupon code, or a free product sample. And, while these benefits may improve the customer-brand relationship, these techniques are meant to elicit genuine, authentic reviews, not force positive ones.<\/p>\r\n<h3>Why does Peer-to-Peer Marketing Work?<\/h3>\r\n<p>The key term here is authenticity. Peer-to-peer marketing is more genuine than most other marketing channels. \u201cPeers\u201d don\u2019t need to be shoppers\u2019 best friends, either. Just getting a product review from a real person, rather than an ambiguous brand or unrelatable celebrity, builds trust. In fact, <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html?_ga=2.55200043.1641147504.1634241300-668445659.1634241300\" target=\"_blank\" rel=\"noopener\">91% of people<\/a> regularly or occasionally read online reviews, and 84% trust online reviews as much as a personal recommendation.<\/p>\r\n<blockquote>\r\n<p><em>\u201cMillennials and their Gen Z brethren are interested in <a href=\"https:\/\/www.cnbc.com\/2018\/04\/09\/generation-z-what-they-want-from-brands-and-businesses.html\" target=\"_blank\" rel=\"noopener\">authenticity<\/a>, not salesmanship. They have diminished brand trust compared to past generations, and they want insights from people whose lives are like theirs -- not from people who have additional privileges.\u201d - <a href=\"https:\/\/www.entrepreneur.com\/article\/334472\" target=\"_blank\" rel=\"noopener\">Entrepreneur.com<\/a><\/em><\/p>\r\n<\/blockquote>\r\n<p>The combination of highly valued reviews paired wIth younger generations\u2014particularly Gen Z\u2014<a href=\"https:\/\/iterable.com\/blog\/trendy-or-cheugy-2021-youth-marketing-strategies-for-gen-z\/\" target=\"_blank\" rel=\"noopener\">flocking to social media<\/a> for inspiration has created the perfect platform for shoppers to share their genuine experiences with products or brands.<\/p>\r\n<h4>The (Social) Proof is in the Pudding<\/h4>\r\n<p>As defined by <a href=\"https:\/\/whatis.techtarget.com\/definition\/social-proof\" target=\"_blank\" rel=\"noopener\">TechTarget<\/a>, \u201cSocial proof is the influence that the actions and attitudes of the people around us (either in real life or online) have on our own behavior. The \u2018proof\u2019 element is the idea that if other people are doing it (or saying it), it must be correct.\u201d The benefit of using existing customer feedback as social proof in your marketing efforts is that your existing customers are likely pretty similar to your potential customers.<\/p>\r\n<p>By putting customer reviews in your emails, for example, you\u2019re creating social proof. In the example below, <a href=\"https:\/\/bitetoothpastebits.com\/\" target=\"_blank\" rel=\"noopener\">Bite<\/a>, a sustainable toothpaste brand, is showing their email subscribers that their peers enjoyed their products by featuring direct quotes from existing customers. This is an excellent example of how brands can harness peer-to-peer marketing to make it work in their marketing strategies.<\/p>\r\n\r\n[caption id=\"attachment_94441\" align=\"alignnone\" width=\"1083\"]<img class=\"size-full wp-image-94441\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/screencapture-reallygoodemails-emails-we-cant-stop-smiling-2021-10-19-09_47_35-edit.png\" alt=\"Bite Peer-to-Peer Marketing\" width=\"1083\" height=\"4683\" \/> <em>To double-down on social proof, Bite includes reviews from both well-known publications and customers. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/we-cant-stop-smiling\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Social media can provide a direct line of communication for shoppers to connect directly with one-another. Potential customers can connect with customers who have purchased your products in the past, getting social proof straight from the horse\u2019s mouth. That line of communication is not as open, if open at all, for connecting directly with your brand\u2019s product designer or a celebrity influencer.<\/p>\r\n<h3>How does P2P Compare to Influencer Marketing?<\/h3>\r\n<p>We\u2019ve touched on it already , but peer-to-peer marketing is rooted in the idea that potential customers will see themselves in the person reviewing your product, making them think, \u201cHey, if they like this, I\u2019ll like this too.\u201d Influencer marketing, on the other hand, loses a lot of that relatability.<\/p>\r\n<p>When celebrities and influencers with dedicated social followers tout their favorite products through advertising channels or social posts accompanied by the <a href=\"https:\/\/www.npr.org\/2019\/11\/05\/776488326\/ftc-issues-rules-for-disclosure-of-ads-by-social-media-influencers\" target=\"_blank\" rel=\"noopener\">now-required<\/a> \u201c#ad,\u201d it shows shoppers that these \u201crave reviews\u201d are being paid for, making it hard to know how the influencer actually feels about the product.<\/p>\r\n<h4>Ditch Deception<\/h4>\r\n<p>The Federal Trade Commission required \u201c#ad\u201d be tacked on to social posts that were paid endorsements because it\u2019s deceptive to pass paid posts off as organic. Michael Atleson, a staff attorney for the FTC's Bureau of Consumer Protection <a href=\"https:\/\/www.npr.org\/2019\/11\/05\/776488326\/ftc-issues-rules-for-disclosure-of-ads-by-social-media-influencers\" target=\"_blank\" rel=\"noopener\">said<\/a>, \"Many consumers rely upon influencer recommendations in making purchasing decisions, and they should know when a brand paid an influencer for an endorsement, because it affects the weight and credibility the consumers may give to that endorsement.\u201d<\/p>\r\n<p>While brands can, and should, encourage reviews and reward customers who provide reviews and create user-generated content, it\u2019s not an outright ask to speak fondly of a product in exchange for payment. Peer-to-peer marketing takes all reviews into account\u2014the good, the bad, and the ugly. With not-so-favorable reviews, you can reach out to customers who have provided negative feedback, figure out how to fix the problem, or take the issue to your product team for future improvements, further strengthening your relationship with that customer, and showing potential customers that your brand listens.<\/p>\r\n\r\n[caption id=\"attachment_94468\" align=\"alignnone\" width=\"742\"]<img class=\"wp-image-94468 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/netflix-screenshot.png\" alt=\"Positive and negative feedback\" width=\"742\" height=\"1172\" \/> <em><a href=\"https:\/\/www.netflix.com\/\" target=\"_blank\" rel=\"noopener\">Netflix<\/a> asks for feedback, whether positive or negative, from viewers to help them improve their overall customer experience. <\/em>[\/caption]\r\n\r\n<p>Peer-to-peer marketing becomes an asset for your brand, your existing customers, and potential customers. Be sure you\u2019re taking advantage of this user-generated content in your cross-channel marketing strategy.<\/p>\r\n<h3>Weaving P2P Into Cross-Channel Marketing<\/h3>\r\n<p>Getting customers to talk about your products (yes, positively and negatively) is a win for your brand. Not only do you have direct feedback from the people using your products\u2014free focus groups, anyone?\u2014but you have a wealth of new content that can be shared through your various marketing channels, creating social proof.<\/p>\r\n<p><em>To explore how a true cross-channel strategy can be implemented in tandem with peer-to-peer marketing, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a>.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Why Peer-to-Peer Marketing Works","post_excerpt":"Why does peer-to-peer marketing resonate with customers? How does it compare to its highly effective counterpart, influencer marketing?","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"why-peer-to-peer-marketing-works","to_ping":"","pinged":"","post_modified":"2021-10-19 13:10:48","post_modified_gmt":"2021-10-19 20:10:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=94439","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 19, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101921_Peer-to-Peer-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"peer-to-peer header\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101921_Peer-to-Peer-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101921_Peer-to-Peer-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101921_Peer-to-Peer-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/why-peer-to-peer-marketing-works\/"},{"ID":94296,"post_author":"79","post_date":"2021-10-18 11:30:40","post_date_gmt":"2021-10-18 18:30:40","post_content":"<p>At the end of the day, marketing is meant to make people happy. It doesn\u2019t matter if your target audience is sipping Bellini\u2019s under the Space Needle, or catching a show in the West End, every person deserves to be delighted. Especially during the holiday season.<\/p>\r\n<p>So, while twinkling lights and home-cooked meals are sure to spark joy this season, it's also incumbent on the marketer to deliver on the promise of delight this festive season. Which requires marketers to think from the customer's point of view.<\/p>\r\n<p>At Iterable, we\u2019re big on people and joy. Our mission, in fact, is to connect people to the products that bring them joy. Keeping a pulse on martech industry trends and consumer preferences is essential to ensuring we deliver on this mission.<\/p>\r\n<p>Last year, we <a href=\"https:\/\/iterable.com\/blog\/2020-e-commerce-holiday-shopping-trends\/\" target=\"_blank\" rel=\"noopener\">surveyed over 1,000 consumers<\/a> across the U.S. Our results showed that even though consumers were concerned about the upcoming holiday season, there was an opportunity for retailers to make an impact by choosing the right timing and channels to share their marketing messages. This year, we wanted to go global with our research and find out where shopping trends converge and diverge across two major markets: the U.S. and UK.<\/p>\r\n<p>Here\u2019s what we found in our poll of 1,500 consumers across the U.S. and UK:<\/p>\r\n<h3>Different Shopping Trends Between UK and U.S. Consumers<\/h3>\r\n<h4>1. Both U.S. and UK will spend online (but UK will spend more than in years past).<\/h4>\r\n<p>Ok, it\u2019s only October. But Christmas cheer has never been dependent on timing.<\/p>\r\n<blockquote>\r\n<p><em>This year, 51% of UK shoppers are planning on spending more this holiday season.<\/em><\/p>\r\n<\/blockquote>\r\n<p>And where are they planning on spending it? Online, of course! COVID-19 <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/coronavirus-leading-through-the-crisis\/charting-the-path-to-the-next-normal\/coronavirus-is-accelerating-digital-strategy-formulation\" target=\"_blank\" rel=\"noopener\">accelerated the adoption of e-commerce<\/a>. We weren\u2019t surprised when we found that 84% of U.S. shoppers and 86% of UK shoppers plan to complete at least half of their shopping online this holiday season.<\/p>\r\n<p>Brands can capture the greater UK market share by focusing their efforts on first-time customers. Attract customers with the right mindset and profile\u2014the ones who have the potential to become <a href=\"https:\/\/iterable.com\/blog\/5-principles-building-customer-loyalty\/\" target=\"_blank\" rel=\"noopener\">loyal customers<\/a>.<\/p>\r\n<p>And remember, a first purchase could be the start of a customer journey. The real growth potential often comes from developing repeat and returning customers.<\/p>\r\n<h4>2. In the UK, shoppers prefer promotions that have a tone of trust and transparency.<\/h4>\r\n<p>2021 is all about personalization. But the right message, at the right time, on the right device only goes so far. Now, marketers need to focus on landing the right tone in their promotions.<\/p>\r\n<p>We asked consumers to think back over the last six months, and tell us which attributes best describe the tone of their favorite promotion from brands.<\/p>\r\n<blockquote>\r\n<p><em>For 29% of our UK respondents, promotions with a transparent and trusting tone took priority.<\/em><\/p>\r\n<\/blockquote>\r\n<p>Take a look where other tones stand on the promotional hierarchy:<\/p>\r\n<ul>\r\n\t<li>Transparent and Trusting (29%)<\/li>\r\n\t<li>Empathetic and Comforting (23%)<\/li>\r\n\t<li>Inspirational and Motivational (11%)<\/li>\r\n\t<li>Cutting Edge and Exciting (13%)<\/li>\r\n<\/ul>\r\n<p>Transparency is always a best practice when it comes to consumer messaging, and this season, with the rise in supply chain issues and shipping concerns, brands have an opportunity to set a precedent of trust early on.<\/p>\r\n<p>Brands need to be honest with customers, setting expectations and ensuring they have everything in place for sales success, whether that\u2019s shipping timelines or stock availability. The holiday season is an incredible time to capture new customers and set the precedent for a mutually beneficial and trusting relationship, setting yourself up for success beyond the season.<\/p>\r\n<h4>3. Brands Should Strategize to Ensure Your Promotional Campaigns Are Seen.<\/h4>\r\n<p>There are unique business uses for different marketing channels but the key is understanding how your customer, as an individual, uses each channel. Communicating with your customers in a way that they\u2019re comfortable with is crucial to optimizing your strategy and, in turn, can <a href=\"https:\/\/iterable.com\/blog\/how-cross-channel-marketing-impacts-ltv-for-retail-customers\/\" target=\"_blank\" rel=\"noopener\">increase customers\u2019 LTV<\/a>.<\/p>\r\n<blockquote>\r\n<p><em>For the majority (56.2%) of UK consumers, email leads as the channel of choice when it comes to receiving promotional messages.<\/em><\/p>\r\n<\/blockquote>\r\n<p>With a consistently high ROI, email communication is an important tool for any marketing team.<\/p>\r\n<p>Next in popularity, at almost 10%, a brand\u2019s website. According to expert web designers <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/01449290500330448\" target=\"_blank\" rel=\"noopener\">Fernandez, Duke and Brown<\/a>, \u201cIt takes about 50 milliseconds (that\u2019s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they\u2019ll stay or leave.\u201d For users to get to your site and stay there, the UX has to be intuitive and frictionless on <a href=\"https:\/\/iterable.com\/blog\/why-mobile-ux-matters-for-building-a-better-cx\/\" target=\"_blank\" rel=\"noopener\">mobile<\/a> and <a href=\"https:\/\/iterable.com\/blog\/why-desktop-ux-matters-for-building-a-better-cx\/\" target=\"_blank\" rel=\"noopener\">desktop<\/a>. Upon their first glance of your site, users should know exactly where to click to complete the task they set out to do. After all, people use computers for their ease and efficiency. If your site isn\u2019t making the experience easier, someone else\u2019s site will.<\/p>\r\n<h3>Similar Shopping Trends Between U.S. and UK Consumers<\/h3>\r\n<p>Apart from soccer versus football, are we really all that different? At times, preferences do converge.<\/p>\r\n<h4>1. Creating an Emotional Connection Matters Across the Board.<\/h4>\r\n<p>Our consumer survey made one shopping trend abundantly clear: relationships matter.<\/p>\r\n<blockquote>\r\n<p><em>More than three-quarters of UK and U.S. respondents (76%) reported that they are more likely to purchase from a brand they have an emotional connection to.<\/em><\/p>\r\n<\/blockquote>\r\n<p>While this is a slight decrease from last year\u2019s findings (83%), the statistic is still substantial. Given this continued majority preference from respondents, mission-driven statements from brands still hold high value in 2021.<\/p>\r\n<p>When looking at the data on a generational level, however, there are nuances marketers should be aware of in their efforts to emotionally connect with target audiences. Younger generations strongly desire a connection to the brands they shop with. <a href=\"https:\/\/iterable.com\/blog\/trendy-or-cheugy-2021-youth-marketing-strategies-for-gen-z\/\" target=\"_blank\" rel=\"noopener\">90% of Gen Zers<\/a> and 85% of millennials say they\u2019re more likely to shop with a brand they have an emotional connection with, as opposed to only 60% of baby boomers.<\/p>\r\n<p>Of course, we know that it's really difficult to understand how someone feels about your brand and then actually use that knowledge to craft relevant campaigns. And even if you know today, tomorrow their feelings may change.<\/p>\r\n<p>Understanding how customers are feeling about your brand messaging, in real-time and across channels, can inform smarter strategies when it comes to tone, and help build an emotional connection with your audience. Consider leveraging tools that can support these metrics and measurements.<\/p>\r\n<h4>2. Yes, Black Friday Shopping is Still in Vogue<\/h4>\r\n<p>We wanted to take the guessing out of the game for brands this holiday season, so we asked shoppers \u201cWhen do you plan on completing the majority of your holiday shopping?\u201d. The top two responses? Black Friday and November in general.<\/p>\r\n<blockquote>\r\n<p><em>41% of U.S. respondents and 49% of UK respondents plan on completing their holiday shopping during the month of November, with a focus on Black Friday.<\/em><\/p>\r\n<\/blockquote>\r\n<p>Global brands would do well to remember that Black Friday is a firm fixture in the UK shopping calendar as well. Whilst it does not have the tie to Thanksgiving, brands need to work hard to stand out and ensure UK shoppers know what to expect from their sales event. Find a way to differentiate your brand messaging in November. Lean in on the above learning to capture customer attention.<\/p>\r\n<h4>3. Local is Lucrative in All \u2026 Locales.<\/h4>\r\n<p>As our post-pandemic shopping personalities start to settle, one shopping trend has really crystallized: shopping small. Consumers are ditching the large scale shopping centers in favor of browsing at local shops, spending their cash at the village boutique and spreading the word about independent brands.<\/p>\r\n<blockquote>\r\n<p><em>29% of UK shoppers said they will shop more at small or local businesses than previous<\/em><br \/>\r\n<em>years.<\/em><\/p>\r\n<\/blockquote>\r\n<p>UK shoppers ranked supporting small or local businesses as their third highest priority when purchasing from a brand this holiday season\u2014above customer service, online reviews, and variety of selection.<\/p>\r\n<p>While shelter-in-place lifestyles could have escalated the shop small trend to new heights, consumers are likely gravitating towards local markets because of a new psychology that emerged earlier this year. In our <a href=\"https:\/\/iterable.com\/blog\/2020-e-commerce-holiday-shopping-trends\/\" target=\"_blank\" rel=\"noopener\">previous poll<\/a>, we found that 87% of consumers were more receptive to a brand\u2019s messages if they know the company\u2019s beliefs and values.<\/p>\r\n<p>What do these findings mean for brands and businesses? For small businesses, it means you are already set-up for success. However, smaller shops still need to ensure they are meeting consumer expectations in other ways, perhaps by elevating e-commerce experiences.<\/p>\r\n<p>Larger brands, on the other hand, have a bit more work to do, and should consider integrating the appealing \u201cshop local\u201d ideologies into their businesses. What makes small businesses stand out to consumers? Personality and community. Shopping with a small business, for many, means investing in the entrepreneurial ideology. By leveling up personalization efforts, big box brands can emulate a \u201cboutique\u201d experience.<\/p>\r\n<h3>Brand-Customer Relationships Must Go Beyond the Transaction<\/h3>\r\n<p>To thrive in today's digital economy, marketers and businesses have to put the customer at the center of everything they do. Today\u2019s modern consumers expect brands to understand them on a human level. What does this mean in practice? It means brands delivering individualized, authentic experiences in relation to shopping trends and what customers are doing across both traditional and digital interactions\u2014anytime, anywhere.<\/p>\r\n<p>Now that you have the insights, it's time to act. (And we\u2019re here to help!) <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">Schedule a demo<\/a> to get in touch with our team.<\/p>\r\n<p>&nbsp;<\/p>","post_title":"2021 E-Commerce Holiday Shopping Trends in the U.S. and UK","post_excerpt":"This year, we went global with our research and find out where shopping trends converge and diverge across two major markets: the US and UK. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"2021-e-commerce-holiday-shopping-trends-in-the-u-s-and-uk","to_ping":"","pinged":"","post_modified":"2021-10-18 11:30:40","post_modified_gmt":"2021-10-18 18:30:40","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=94296","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 18, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/NY-LDN-BLOG-03.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Holiday Shopping Trends UK US Quick Poll\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/NY-LDN-BLOG-03.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/NY-LDN-BLOG-03-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/NY-LDN-BLOG-03-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/2021-e-commerce-holiday-shopping-trends-in-the-u-s-and-uk\/"},{"ID":94197,"post_author":"79","post_date":"2021-10-15 10:18:07","post_date_gmt":"2021-10-15 17:18:07","post_content":"<p>October is <a href=\"https:\/\/www.dol.gov\/agencies\/odep\/initiatives\/ndeam\" target=\"_blank\" rel=\"noopener\">National Disability Employment Awareness Month<\/a>, which, this year, aims to increase jobs and community involvement for people with disabilities in the aftermath of the COVID-19 pandemic.<\/p>\r\n<p><a href=\"https:\/\/www.worldbank.org\/en\/topic\/disability\" target=\"_blank\" rel=\"noopener\">The World Bank estimates<\/a> that there are more than one billion people worldwide\u2014around 15% of the population\u2014living with a disability. As consumers, they represent a market the size of the United States, Brazil, Pakistan, and Indonesia combined, and have disposable income valued over $8 trillion. As employees, they add to organizational diversity, which drives better decision-making and innovation.<\/p>\r\n<p>Mark Valdez, Software Engineer here at Iterable, has a special appreciation for bridging diversity and innovation. Prior to Iterable, Mark wasn\u2019t an engineer\u2014he wasn\u2019t even in tech. Instead, Mark was a mentor at <a href=\"https:\/\/www.toolworks.org\/\" target=\"_blank\" rel=\"noopener\">Toolworks<\/a>, a nonprofit devoted to helping all people with disabilities connect with opportunities in their community. His path to Iterable is lined with empathy, a growth mindset, and resilience.<\/p>\r\n<p>This month, Mark wants to challenge companies to ask themselves: \u201cDo our DE&amp;I efforts include people with disabilities?\u201d<\/p>\r\n<p>While you pause to ponder that question (and please do, it\u2019s an important one) we wanted to ask Mark a few questions of our own:<\/p>\r\n<h3>A Q&amp;A with Mark<\/h3>\r\n<h4>What\u2019s your backstory?<\/h4>\r\n<p>A year ago, I didn\u2019t know how to code. I didn\u2019t really know anything about computer science. I graduated from UC Davis with a degree in psychology. But, like many college graduates, I didn't really know what to do with my degree. So, I took a step back and honed in on my passion within the major: mentorship. That\u2019s when I found Toolworks.<\/p>\r\n<p>Looking back on my work there, I know I loved it because I was helping people. I was a friend, confidant, mentor, and motivator to adults with incredible talent, drive, and fortitude, who were faced with extraordinary hurdles in employment due to disability.<\/p>\r\n<h4>What led you into the tech industry?<\/h4>\r\n<p>I spent every day at Toolworks beside my clients. Physically, mentally, and emotionally. But, while I was making a difference as a mentor, I knew I could do more to solve the systemic issue of bias against disability employment.<\/p>\r\n<p>That\u2019s when I found coding. I knew what I needed to build to close the disability employment gap, but I didn\u2019t know how to do it. Coding bridged that gap.<\/p>\r\n<p>I first took a computer science class with <a href=\"https:\/\/www.udemy.com\/\" target=\"_blank\" rel=\"noopener\">Udemy<\/a>, an online learning platform. It was challenging, but it was encouraging. I knew that it would help me take my impact to the next level. Udemy is a great resource for anyone looking to learn a new concept or skill. It also happens to be a resource that Iterable leverages to encourage personal and professional learning and development.<\/p>\r\n<h4>And then you discovered Hack Reactor. What happened there?<\/h4>\r\n<p>With Udemy, I was learning engineering, but I needed more experience and I didn\u2019t think I could get it. I had neither the money nor the time to go back to school. I had the fortitude to continue along the \u201ctech\u201d path, but I needed an opportunity.<\/p>\r\n<p><a href=\"https:\/\/www.galvanize.com\/web-development\" target=\"_blank\" rel=\"noopener\">Hack Reactor<\/a>, a programming bootcamp by <a href=\"https:\/\/www.galvanize.com\/\" target=\"_blank\" rel=\"noopener\">Galvanize<\/a>, presented the opportunity. And Iterable helped me get through the door.<\/p>\r\n<p>Recognizing the ever-widening gap in equity in tech, and to help promote a more diverse and inclusive future in tech, Iterable launched a scholarship partnership with Galvanize, aptly named <a href=\"https:\/\/blog.galvanize.com\/galvanize-and-iterable-announce-three-scholarships-for-underrepresented-individuals\/\" target=\"_blank\" rel=\"noopener\">Iterable X Galvanize<\/a>. By design, the scholarship was built to ensure that young people from underrepresented communities and backgrounds are ready to enter the tech workforce equipped with competitive technology skills and well-versed in the impact and utility of emerging technology. It was exactly what I needed!<\/p>\r\n<h4>What was working as an Iterable intern like?<\/h4>\r\n<p>Working as an intern was like transitioning from school projects to actual work. To be honest, after my first few days, I didn\u2019t think I was ready. There were times when I faced not just coding challenges but also impostor syndrome, when I thought I couldn't do something. I once spent three days working on a radio button!<\/p>\r\n<p>But, supported by my mentor, Zach Power, I made it through. Zach\u2019s a Senior Software Engineer at Iterable with a passion for people, just like me. He also leads the <a href=\"https:\/\/iterable.com\/blog\/iterable-named-a-2021-bay-area-best-places-to-work\/\" target=\"_blank\" rel=\"noopener\">Pride Affinity Group<\/a> at Iterable, which provides a space for inclusivity at work.<\/p>\r\n<blockquote>\r\n<p><em>\u201cIt was such a blast mentoring Mark during his internship this summer. His positive energy, growth mindset, and passion for learning made the process a lot of fun for everyone on the team. At the start of the internship, my hope was to help Mark gain a well-rounded experience and pursue his interests in technology, careers, and Iterable's culture. Additionally, I wanted to help Mark navigate some of the struggles that I encountered as an intern, such as \u2018impostor syndrome\u2019 and the feeling of being overwhelmed.<\/em><\/p>\r\n<p><em>The team and I are all super proud of the success that Mark had this summer in his project as well as in his impact on our organization. We are ecstatic that he has joined the Iterable family full-time.\u201d -<\/em> Zach Power<\/p>\r\n<\/blockquote>\r\n<h4>How would you advise someone who wants to pivot into tech?<\/h4>\r\n<p>Research, research, research. The world of tech may seem unapproachable, especially if you aren\u2019t the self-taught, garage programmer you see in movies. Put the work in at the front end of your tech journey by researching avenues for learning that work with you, your lifestyle and budget.<\/p>\r\n<p>Hit me up! One of the biggest hurdles I faced in my pivot to tech was that I didn\u2019t see anyone who had nontraditional experience in the field. I thought that I, with my Psychology Degree and nonprofit work history, was an outlier. Now, I\u2019m always a resource if you are searching for motivation, advice, or instruction. If I can pivot to this industry, so can you.<\/p>\r\n<h4>What can companies do to create tech opportunities for more people?<\/h4>\r\n<ol>\r\n\t<li><strong>Be intentional about creating opportunities<\/strong> for diverse candidates (women, underrepresented minorities, and adults with developmental disabilities) in your workforce. Ensure barriers to entry are lower at your company. Iterable, for instance, doesn\u2019t require college degrees or professional experience in their entry level job applications. This makes the application process more inclusive, and opens the door for people with nontraditional backgrounds to apply. As <a href=\"https:\/\/iterable.com\/blog\/a-memorable-milestone-celebrating-100m-arr\/\" target=\"_blank\" rel=\"noopener\">Markita Jack, Iterable\u2019s Head of DE&amp;I shares<\/a>, \u201cOnly when a workplace is designed to support a diverse workforce will it attract one. And, as we know, a more equitable future\u2014one of equal opportunity for people of every race, color, sexual orientation, gender, and ability\u2014is a more profitable one.\u201d<\/li>\r\n\t<li><strong>Get creative.<\/strong> My advice for organizations is to get creative about the opportunities they provide. Internships are a great example, and provide people the opportunity to learn on the job, and grow the confidence to eventually apply full-time.<\/li>\r\n\t<li><strong>Design with empathy.<\/strong> Today, of the over 33 million disabled people of working age in the US, only <a href=\"https:\/\/webapps.dol.gov\/dolfaq\/go-dol-faq.asp?faqid=66&amp;topicid=6&amp;subtopicid=117\" target=\"_blank\" rel=\"noopener\">18.5 million (55.8%) are currently employed<\/a>. Commuting poses a significant barrier to many of these people depending on the nature of their disabilities. What may be considered a simple trip downtown can post incredible challenges for individuals with limitations in mobility. Not to mention discriminatory reactions these people may face in and around the office. Making the location of one\u2019s home an implicit qualification for employment creates major hiring barriers for workers in many demographic groups. I encourage employers to move to a <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">hybrid work model<\/a>\u2014one that meets the needs of everyone, wherever they are located.<\/li>\r\n<\/ol>\r\n<p>Creating opportunities for underrepresented individuals in tech isn\u2019t just the right thing to do, it\u2019s also good for business. <a href=\"https:\/\/www.benefitspro.com\/2021\/09\/17\/driving-dei-a-key-element-in-growth-and-innovation\/\" target=\"_blank\" rel=\"noopener\">Diversity unlocks innovation and drives market growth<\/a>\u2014a finding that should intensify efforts to ensure that executives both embody and embrace the power of differences.<\/p>\r\n<p>We're deeply committed to driving a more equitable future in the tech industry, and are proud to share that we will be donating $5,000 to Toolworks to further their work of connecting ability to opportunity. Interested in making a contribution to Toolkworks? <a href=\"https:\/\/www.paypal.com\/donate\/?cmd=_s-xclick&amp;hosted_button_id=Z6FJ97U6JFVDY\" target=\"_blank\" rel=\"noopener\">Click here<\/a>.<\/p>\r\n<p><em>We\u2019re working to create a more diverse and accessible workplace. <a href=\"http:\/\/www.iterable.com\/careers\" target=\"_blank\" rel=\"noopener\">Join us<\/a> as we grow.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"\u201cAsk An Iterator\u201d with Software Engineer, Mark Valdez","post_excerpt":"Mark Valdez, Software Engineer here at Iterable, has an appreciation for bridging diversity and innovation with empathy at the forefront.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ask-an-iterator-with-software-engineer-mark-valdez","to_ping":"","pinged":"","post_modified":"2021-10-21 12:55:37","post_modified_gmt":"2021-10-21 19:55:37","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=94197","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101521_Mark-Valdez_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Mark Valdez Featured Image\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101521_Mark-Valdez_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101521_Mark-Valdez_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101521_Mark-Valdez_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ask-an-iterator-with-software-engineer-mark-valdez\/"},{"ID":93972,"post_author":"79","post_date":"2021-10-13 11:27:19","post_date_gmt":"2021-10-13 18:27:19","post_content":"<p>Hard to imagine but summer is on the outs and fall is here. Though seasons change, here at Iterable, mobile is a constant on our mind. And for good reason! Let\u2019s review some select mobile updates from this last quarter alone:<\/p>\r\n<ul>\r\n\t<li><strong>iOS shook things up:<\/strong> Apple made marketing waves with their announcement of all the privacy-focused enhancements packed into iOS 15. Though anything iOS 15 related triggers alarm bells about open rates at this point, it\u2019s important to acknowledge the changes coming to push notifications, too. The launch of Apple\u2019s Focus modes now pauses the delivery of push messages and holds onto them for later consumption, while Notification Summary allows an end user to create scheduled summaries of notifications that they\u2019ve received from apps of their choosing. These updates usher in new changes to our learned behaviors and attitudes concerning the channel.<\/li>\r\n\t<li><strong>SMS is all the buzz:<\/strong> It seemed like 2021 was destined to be the \u201cSummer of SMS.\u201d There\u2019s been a ton of buzz about the channel itself\u2014some brands are teaching this old dog new tricks, while others are simply vying to build it into their cross-channel arsenal. Apple\u2019s potential compromisation of email only further fanned the flames around brands needing to diversify messages over new channels. Luckily, SMS has a ton to offer. It\u2019s a (relatively) easy implementation, offers high engagement, and a quick ROI...when leveraged effectively.<\/li>\r\n\t<li><strong>Mobile presence is a priority:<\/strong> We recently concluded our semi-annual Marketing Masters and Customer Advisory Board meetings, where some of the brightest marketing minds came together to talk shop. No shocker here, but mobile as a movement was a hot topic. Marketing leaders, strategists, and executors are all thinking about their respective mobile futures\u2014this included everything from their plans to adopt new mobile channels, how iOS 15 is catalyzing mobile action, and how brands are reimagining the potential within SMS.<\/li>\r\n<\/ul>\r\n<p>As you might imagine, we\u2019ve been hard at work making sure we\u2019re moving in-step with the trends of the market and our customers\u2019 needs. And naturally, we\u2019d be remiss if we didn\u2019t use this opportunity to show how we\u2019re responding in kind!<\/p>\r\n<h3>Recent Mobile Updates<\/h3>\r\n<h4>Pushin\u2019 Forward with iOS 15<\/h4>\r\n<p>We wrote last month about how we were specifically <a href=\"https:\/\/iterable.com\/blog\/ios-15-push-notifications-iterable-what-you-should-know\/\" target=\"_blank\" rel=\"noopener\">tailoring our push solution<\/a> to operate alongside Apple\u2019s new standards. We\u2019re now pleased to report that our Interruption Levels for push messaging is live!<\/p>\r\n<p>Interruption Levels settings enable marketers to tailor their push experiences with granular controls over message delivery and design. This feature assigns a new \u201cInterruption Level\u201d weighting to push notification templates. Based on the level you choose, important push messages can now \"break through\" Focus Mode and Notification Summary, ensuring your message isn\u2019t accidentally missed.<\/p>\r\n<h5>How Interruption Levels Work<\/h5>\r\n<p>Within your iOS-specific template settings, you can give a push template an Interruption Level designation of active, passive, time-sensitive, or critical to perform desired actions under Apple\u2019s new standards. We\u2019ve also defined their actions in the dropdown for easy review!<\/p>\r\n<p>After that, simply select the level you feel is important from the dropdown under the template\u2019s iOS Only Settings.<\/p>\r\n\r\n[caption id=\"attachment_94096\" align=\"alignnone\" width=\"1734\"]<img class=\"wp-image-94096 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/Interruption_Levels.png\" alt=\"Interruption levels\" width=\"1734\" height=\"1516\" \/> <em>A closer look at Interruption Levels in the iOS push template <\/em>[\/caption]\r\n\r\n<h4>Less SMH, More SMS<\/h4>\r\n<p>Back in July, we broke new SMS ground with our introduction of <a href=\"https:\/\/iterable.com\/blog\/sending-out-an-sms-domains-short-links-click-tracking-and-more\/\" target=\"_blank\" rel=\"noopener\">native link shortening and click tracking<\/a>. We\u2019re happy to report that the enhancement was received with overwhelming enthusiasm, and to date, we\u2019ve seen some very strong customer adoption rates! Building atop that success, we\u2019ve been expanding into these new capabilities to layer in some additional bells and whistles to further power up the channel.<\/p>\r\n<p>The first of these is the auto-generation and auto-appending of UTM parameters to those shortened SMS links. Traditionally, one of SMS\u2019s greatest challenges was the inability to track performance of opens and clicks. Thankfully, our first release resolved much of that pain. But taking that one step further, with this mobile update all you have to do to add unique UTM tracking to your SMS campaigns and use them for segmentation in tools like Google Analytics is simply check a box. Yes, it really is that easy.<\/p>\r\n<h5>How Auto-UTM Parameters Work<\/h5>\r\n<p>Inside the SMS template editor, click over into the \u201cAdvanced options\u201d tab and check-on the Google-enabled analytics tracking (it\u2019s the same way it\u2019s done with email). Once deployed and live, you can monitor your SMS specific campaign performance and the impact it has on your website traffic.<\/p>\r\n\r\n[caption id=\"attachment_94084\" align=\"alignnone\" width=\"1760\"]<img class=\"wp-image-94084 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/Google_Analytics.png\" alt=\"SMS tracking - mobile updates\" width=\"1760\" height=\"1210\" \/> <em>Streamlined SMS link open tracking inside the SMS template editor<\/em>[\/caption]\r\n\r\n<p>But wait! There\u2019s more! We\u2019ve also added the functionality to build your own custom link parameters should you prefer to track it your way.<\/p>\r\n\r\n[caption id=\"attachment_94090\" align=\"alignnone\" width=\"1762\"]<img class=\"wp-image-94090 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/Custom_Link_Parameters.png\" alt=\"custom parameters - mobile updates\" width=\"1762\" height=\"944\" \/> <em>Add and customize your brand-specific parameters that keeps performance reporting on track <\/em>[\/caption]\r\n\r\n<p>And last but not least, we\u2019re very excited to announce that deep linking for your shortened SMS links is now available! Deep linking is an invaluable tool for streamlining the SMS click experience. Now, once a user taps your SMS short links, they\u2019ll automatically be taken to your target destination inside your app (if it\u2019s installed) or to a specific section of your website.<\/p>\r\n<h5>How SMS Deep Link Shortening Works<\/h5>\r\n<p>For customers already using deep links in email, this new enhancement will work right off the bat for SMS if you\u2019re using the same tracking domain! If this release is the mobile update that inspires you to start deep linking, even better! We\u2019ve got the full configuration in our <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/115002651226-Sending-Domains-Tracking-Domains-and-Deep-Links-\" target=\"_blank\" rel=\"noopener\">documentation<\/a>, but at a high level, all you\u2019ll need to do is configure your desired tracking and destination domains you\u2019d like your links to route to. This way, once your SMS links are shortened, Iterable will know which links need to be rewritten as deep links, routed and tracked.<\/p>\r\n<h3>Mobile-Forward<\/h3>\r\n<p>Ultimately, we see mobile as the primary vehicle for enabling today\u2019s and tomorrow\u2019s connected customer experiences. And with that as our North Star, we\u2019ve got big plans on the mobile and cross-channel fronts and are very excited about some of the developments we have planned on both our near- and long-term roadmaps. Thanks for your continued support!<\/p>\r\n<p><em>To see our mobile updates in action, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule an Iterable demo<\/a> today and, in the meantime, take a look at our <a href=\"https:\/\/iterable.com\/product\/\" target=\"_blank\" rel=\"noopener\">product features<\/a> in more detail.<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","post_title":"Mobile on the Move: A Look Back at Mobile Updates from Q3","post_excerpt":"In addition to our Interruption Levels for push messaging, let\u2019s review some select mobile updates from this last quarter alone.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"mobile-on-the-move-a-look-back-at-mobile-updates-from-q3","to_ping":"","pinged":"","post_modified":"2021-10-19 13:49:33","post_modified_gmt":"2021-10-19 20:49:33","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93972","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 13, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101321_Mobile-Updates-Q3_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Mobile Updates Header\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101321_Mobile-Updates-Q3_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101321_Mobile-Updates-Q3_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/101321_Mobile-Updates-Q3_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/mobile-on-the-move-a-look-back-at-mobile-updates-from-q3\/"},{"ID":93456,"post_author":"79","post_date":"2021-10-12 05:44:01","post_date_gmt":"2021-10-12 12:44:01","post_content":"<p>Today, I\u2019m extremely proud to announce that we have surpassed $100 million in Annual Recurring Revenue (ARR). This is a tremendous milestone for Iterable, and an incredible moment for our team, customers, partners, and investors. It\u2019s a true testament to the hard work and dedication of our team, and a key indicator of being at the forefront of a rapidly evolving market. Crossing this significant milestone comes on the heels of our <a href=\"https:\/\/iterable.com\/blog\/our-next-chapter-series-e-funding-announcement\/\" target=\"_blank\" rel=\"noopener\">$200 million Series E funding round<\/a> in June and underscores our continued disruption of the $25 billion global <a href=\"https:\/\/iterable.com\/blog\/iterable-named-a-marketing-automation-leader-in-g2-2021-fall-report\/\" target=\"_blank\" rel=\"noopener\">marketing automation industry<\/a>.<\/p>\r\n<p>Guided by our <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">core values<\/a> and commitment to customer-centricity, we\u2019re partnering with brands like <a href=\"https:\/\/bombas.com\/\" target=\"_blank\" rel=\"noopener\">Bombas<\/a>, <a href=\"https:\/\/www.cinemark.com\/theatre-search\" target=\"_blank\" rel=\"noopener\">Cinemark<\/a>, and <a href=\"https:\/\/www.priceline.com\/\">Priceline<\/a> to lead in a more exciting, innovative, and equitable future in tech. We\u2019re redefining marketing and pushing others to do the same.<\/p>\r\n<h3>Our Journey to $100M ARR<\/h3>\r\n<p>Reflecting back on the past eight years, I'm filled with wonder, gratitude, and optimism. Wonder, when I look at all we\u2019ve accomplished in such a relatively short amount of time. Gratitude, for the team who persevered through countless long days and nights to build a platform and ecosystem that has helped to empower our customers. And optimism for what we will accomplish over the next eight years and beyond.<\/p>\r\n\r\n[caption id=\"attachment_93649\" align=\"alignnone\" width=\"769\"]<img class=\"wp-image-93649 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100M-ARR_TIMELINE-1.png\" alt=\"Timeline to $100M ARR\" width=\"769\" height=\"198\" \/> <em>A boiled-down version of the past eight years.<\/em>[\/caption]\r\n\r\n<p>I vividly remember the early days of Iterable; they certainly weren\u2019t easy. They were filled with spectacular highs and discouraging lows. But, driven by a mix of our vision for Iterable and sheer tenacity, we managed to gain early traction. It took us two years to hit $1M of ARR and another two to reach $10M of ARR. I\u2019ll never forget how it felt to pass those exhilarating revenue marks. Eclipsing $100M feels just as incredible. I\u2019m extremely proud of what we\u2019ve built, and incredibly excited to see what we achieve next.<\/p>\r\n<h4>The Digital Transformation<\/h4>\r\n<p>Keeping a pulse on marketing industry trends and consumer preferences has been a priority at Iterable since the beginning. When consumer expectations of brands surged during the pandemic, and businesses were challenged to accelerate their digital roadmaps, we equipped marketers with the tools they needed to stay competitive. When our customers win, we win.<\/p>\r\n<p>\u201cConsumer expectations for a great experience with brands are at an all time high,\u201d shares Justin LeBlanc, Senior Director of Marketing Messaging at Priceline, \u201cWith Iterable, we are able to adapt and optimize our marketing messaging to provide authentic and individualized customer communications.\u201d<\/p>\r\n<p>From day one, our purpose has been people-first and data-driven\u2014to enrich the relationships between consumers and brands as well as empower brands to create meaningful experiences. Our commitment to customer-centricity and unparalleled innovation in technology differentiates us in the market.<\/p>\r\n<p>\u201cTime after time, our customers cite their positive experience with the Iterable sales team as a key reason for selecting Iterable,\u201d shares Jan Zeman, Senior Vice President of Sales, America, \u201cTaking pride in how we treat prospects, educate and deliver value is what our customer-facing teams are all about.\"<\/p>\r\n<p>We\u2019re at the forefront of the digital marketing transformation, partnering with some of the most innovative companies around the globe and equipping them with the tools they need to establish deep, authentic, and long-lasting customer connections during a period of tremendous change.<\/p>\r\n<h4>Culture That Allows Ingenuity To Thrive<\/h4>\r\n<p>A diverse workforce is a powerful workforce. Different perspectives lead to increased innovation and create more relevant and thoughtful products, and a better world. We believe building a team with diverse ideas, backgrounds, and skills helps everyone make the best decisions, and makes technology and marketing campaigns more equitable and impactful.<\/p>\r\n\r\n[caption id=\"attachment_93685\" align=\"alignnone\" width=\"2560\"]<img class=\"size-full wp-image-93685\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/ITERABLE_NASDAQ_100M-ARR-3-scaled.jpg\" alt=\"$100M ARR Nasdaq\" width=\"2560\" height=\"1710\" \/> <em>Pictured here, our New York office celebrates the $100M ARR Announcement!<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/iterable.com\/blog\/leading-in-the-future-of-dei-qa-with-markita-jack\/\" target=\"_blank\" rel=\"noopener\">Markita Jack<\/a>, our Head of DEI, is helping us build a more connected, intentional, and community-oriented culture that creates space for everyone, wherever they are located. \u201cOnly when a workplace is designed to support a diverse workforce will it attract one. And, as we know, a more equitable future\u2014one of equal opportunity for people of every race, color, sexual orientation, gender, and ability\u2014is a more profitable one,\u201d says Jack.<\/p>\r\n<p>From Affinity Groups to Diversity Office Hours to a <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">hybrid work model<\/a>, we\u2019re taking steps to create an inclusive culture where ingenuity can thrive and employees have access to equal opportunities for advancement. In the last year, we\u2019ve been recognized as the Best SaaS Company to Work For by <a href=\"https:\/\/iterable.com\/blog\/iterable-named-best-saas-company-to-work-for\/\" target=\"_blank\" rel=\"noopener\">Future of SaaS Awards<\/a>, named an <a href=\"https:\/\/iterable.com\/blog\/iterable-is-2021-employer-of-the-year-by-the-stevie-awards\/\" target=\"_blank\" rel=\"noopener\">Employer of the Year<\/a> and received <a href=\"https:\/\/stevieawards.com\/women\/2021-stevie-award-winners\" target=\"_blank\" rel=\"noopener\">Achievement in Promoting Work-Life Balance<\/a> by the Stevie Awards, and made the list of <a href=\"https:\/\/iterable.com\/blog\/iterable-named-a-2021-bay-area-best-places-to-work\/\" target=\"_blank\" rel=\"noopener\">Bay Area Best Places to Work<\/a> for the fourth consecutive year.<\/p>\r\n<h4>Unparalleled Innovation in Technology<\/h4>\r\n<p>We believe that product innovation happens most effectively at the intersection of <a href=\"https:\/\/iterable.com\/blog\/introducing-the-digital-transformation-assessment\/\" target=\"_blank\" rel=\"noopener\">people, process, and technology<\/a>. Our customer growth is fueled by ongoing product innovations, like:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/iterable.com\/blog\/introducing-aurora-the-next-generation-of-iterables-user-experience\/\" target=\"_blank\" rel=\"noopener\">Aurora<\/a>, the next generation of Iterable\u2019s user experience, an intuitive design update with a series of analytics, collaboration, and usability enhancements throughout our platform to give customers stronger tools to reach their goals.<\/li>\r\n\t<li>New <a href=\"https:\/\/iterable.com\/blog\/sending-out-an-sms-domains-short-links-click-tracking-and-more\/\" target=\"_blank\" rel=\"noopener\">SMS<\/a> features, like custom domain support, automatic link shortening, and click tracking. We are prioritizing mobile privacy and SMS compliance, including <a href=\"https:\/\/iterable.com\/blog\/ios-15-push-notifications-iterable-what-you-should-know\/\" target=\"_blank\" rel=\"noopener\">iOS 15 updates<\/a>.<\/li>\r\n\t<li><a href=\"https:\/\/iterable.com\/blog\/iterable-a-marketing-automation-leader-in-g2-2021-summer-report\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity\u2122<\/a>, an intelligent personalization solution powered by Iterable AI, which provides marketers with unique insights into how customers feel about their brand, in real time. Brand Affinity was recently named Product of the Year in the 2021 <a href=\"https:\/\/iterable.com\/blog\/brand-affinity-product-of-the-year-sales-and-marketing-technology-awards\/\" target=\"_blank\" rel=\"noopener\">Sales and Marketing Technology Awards<\/a> program (The Sammys).<\/li>\r\n<\/ul>\r\n<p>Industry awards and recognition reinforce the impact of our team and technology. In the past year, we\u2019ve been named a Leader in Marketing Automation in the G2 Fall and Summer Reports, Best Overall Marketing Automation Platform by the MarTech Breakthrough awards, and Bela Stepanova, our VP of Product, was awarded the Stevie\u00ae Award for Woman of the Year in Technology.<\/p>\r\n<p>\u201cThe marketing technology space is rapidly changing, and is at a pivotal moment with the convergence of digital, AI, and the demand for seamless, memorable, and individualized customer journeys,\u201d shares our newest board member, <a href=\"https:\/\/iterable.com\/blog\/our-new-board-member-qa-with-stephanie-buscemi\/\" target=\"_blank\" rel=\"noopener\">Stephanie Buscemi<\/a>, Chief Marketing Officer of Confluent, and former Chief Marketing Officer of Salesforce, \u201cIterable is guiding some of the world\u2019s most advanced marketers in industries like consumer packaged goods and retail on how to orchestrate rich customer experiences at scale, striking the right balance between privacy and personalization. The Iterable product is ahead of what is a very crowded and noisy marketing technology landscape today.\u201d<\/p>\r\n<h4>Expanding our Global Impact<\/h4>\r\n<p>I\u2019ve always had a straightforward vision for Iterable: Help people. Help brands build relationships. Help marketers connect with customers. Help consumers interact with the brands they love. We deliver on this vision every day, by equipping some of the most innovative companies around the globe with the tools they need to establish deep, authentic, and long-lasting customer connections, and power conversations with billions of people worldwide.<\/p>\r\n<p>We expanded our operations in 2019, opening our first international office in London. Being in a new time zone allowed us to provide \u201cboots-on-the-ground\u201d support to our growing list of international customers \u2014 which now span more than 30 countries around the world. Our EMEA team, which supports our expanding global customer base, has grown 147% year-over-year.<\/p>\r\n<p>European brands like <a href=\"https:\/\/www.carwow.co.uk\/#gref\" target=\"_blank\" rel=\"noopener\">carwow<\/a>, <a href=\"https:\/\/www.magairports.com\/\" target=\"_blank\" rel=\"noopener\">Manchester Airports Group<\/a> (MAG), <a href=\"https:\/\/www.mettle.co.uk\/\" target=\"_blank\" rel=\"noopener\">Mettle<\/a>, <a href=\"https:\/\/www.secretescapes.com\/\" target=\"_blank\" rel=\"noopener\">Secret Escapes<\/a>, and <a href=\"https:\/\/wetransfer.com\/\" target=\"_blank\" rel=\"noopener\">WeTransfer<\/a> trust Iterable to power their customer connections around the world.<\/p>\r\n<p>\u201cWe're really excited about our partnership with Iterable and working together in the next phase of growth for Secret Escapes,\u201d said Jen Lang, Chief Customer Officer at Secret Escapes. \u201cThis partnership plays a key role in optimizing our marketing strategy to ultimately meet our company goals, as we continue to inspire our customers to escape through relevant, timely, and engaging content.\"<\/p>\r\n<h3>Growth Mindset: The Future<\/h3>\r\n<p>Our four company values of trust, humility, balance, and maintaining a growth mindset guide us as we grow, ensuring we never lose sight of the formula that got us here in the first place. As we look forward to continuing our momentum and reaching new milestones in the years ahead, we\u2019re committed to making even more marketers the heroes of their own journeys.<\/p>\r\n<p>&nbsp;<\/p>","post_title":"A Memorable Milestone: Celebrating $100M ARR","post_excerpt":"We've surpassed $100 million in Annual Recurring Revenue! Reaching $100M ARR is a huge milestone for Iterable and our customers, partners, and investors.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"a-memorable-milestone-celebrating-100m-arr","to_ping":"","pinged":"","post_modified":"2021-10-22 15:37:29","post_modified_gmt":"2021-10-22 22:37:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93456","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 12, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100M-ARR_BLOG-HDR-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"$100M ARR\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100M-ARR_BLOG-HDR-1.png 769w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100M-ARR_BLOG-HDR-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100M-ARR_BLOG-HDR-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/a-memorable-milestone-celebrating-100m-arr\/"},{"ID":93110,"post_author":"79","post_date":"2021-10-07 08:43:58","post_date_gmt":"2021-10-07 15:43:58","post_content":"<p>Everybody\u2019s doin\u2019 a brand new dance now. *Record scratch* It\u2019s not the \u201clocomotion,\u201d however. In this case, everyone is digitally transforming. With brands forced to adapt faster than they would have in a pandemic-less world, digital transformation has been kicked into high gear.\u00a0<\/p>\r\n<p>But, just because brands have come to terms with the fact that digital transformation is a necessity, doesn\u2019t mean it\u2019s easy to define or execute. We\u2019ve put together an infographic to capture what the digital transformation journey may look like for your brand and some industry stats.<\/p>\r\n<p>Our goal with this digital transformation infographic is to clarify what digital transformation actually means (it\u2019s not just <a href=\"https:\/\/iterable.com\/blog\/circling-back-on-the-roi-of-using-jargon-in-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing jargon<\/a>) and how your brand can get started.\u00a0<\/p>\r\n<p>In the infographic below we cover four main milestones you\u2019ll need to accomplish in your digital transformation journey:<\/p>\r\n<ol>\r\n\t<li><strong>Initiation<\/strong>: Taking that first step. Someone has to recognize the need for transformation and initiate change.<\/li>\r\n\t<li><strong>Uncertainty<\/strong>: You\u2019re unsure of the investment you\u2019ve made. Feeling uneasy in the digital transformation process is natural.<\/li>\r\n\t<li><strong>Transformation<\/strong>: This is where the magic happens. Here, you can take your learnings from the uncertainty stage and develop them towards a true digital transformation.<\/li>\r\n\t<li><strong>Routinization<\/strong>: Making this process a recurring cycle. Once you digitally transform, you\u2019re not set for life. We live in an unpredictable world that\u2019s constantly evolving and you need to be sure you\u2019re keeping up by auditing your processes on an ongoing basis.<\/li>\r\n<\/ol>\r\n\r\n[caption id=\"attachment_93111\" align=\"alignnone\" width=\"1200\"]<a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Iterable-DT-Infographic.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"wp-image-93111 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Iterable-DT-Infographic.png\" alt=\"Digital Transfomation Infographic\" width=\"1200\" height=\"10840\" \/><\/a> <em>Where are you on your digital transformation journey?<\/em>[\/caption]\r\n\r\n<p>Click on the digital transformation infographic to learn more about each of the milestones. Download a copy and share with your team to make sure you\u2019re all on board.\u00a0<\/p>\r\n<h3>Digital Transformation Isn\u2019t Easy. We\u2019re Here to Help.<\/h3>\r\n<p>Like we\u2019ve said time and time again, there isn\u2019t a digital transformation button you can press to update all of your processes and modernize your tech stack. But, there are ways you can approach the digital transformation process and, better yet, make it easy to routinize, as needed.\u00a0<\/p>\r\n<p>Customers expect modern marketing methods and are also comparing your brand to others. You\u2019re not alone in your digital transformation journey. We know it\u2019s a challenge, but, with the right tools and mindset you\u2019ll be able to transform your brand\u2019s capabilities and create a better experience for your customers.\u00a0 So, if other brands can deliver a more up-to-date customer experience, and yours seems antiquated, they\u2019ll jump <del>ship<\/del> train.\u00a0<\/p>\r\n<p><em>Don\u2019t get left behind. <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/?utm_source=blogCTA&amp;utm_medium=blog&amp;utm_campaign=WhyDesktopUXMatters072021\" target=\"_blank\" rel=\"noopener\">Schedule an Iterable demo<\/a> to learn how we can help you modernize your tech stack and achieve your digital transformation goals.<\/em><\/p>","post_title":"Introducing the Digital Transformation Infographic","post_excerpt":"Our goal with this digital transformation infographic is to clarify what digital transformation means and how your brand can get started.\u00a0","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"introducing-the-digital-transformation-infographic","to_ping":"","pinged":"","post_modified":"2021-10-07 08:43:58","post_modified_gmt":"2021-10-07 15:43:58","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93110","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Infographic","pretty_date":"October 07, 2021","terms":[{"term_id":6915,"name":"Infographic","slug":"infographic","term_group":0,"term_taxonomy_id":6915,"taxonomy":"resource_type","description":"","parent":1696,"count":5,"filter":"raw","term_order":"0"}],"term_slugs":["infographic"],"term_names":["Infographic"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Iterable-DT-Infographic_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Digital Transformation Infographic\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Iterable-DT-Infographic_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Iterable-DT-Infographic_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Iterable-DT-Infographic_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/introducing-the-digital-transformation-infographic\/"},{"ID":93557,"post_author":"79","post_date":"2021-10-06 07:49:04","post_date_gmt":"2021-10-06 14:49:04","post_content":"<p>The holiday season is just around the corner and the past 18 months of uncertainty and instability have left consumers yearning for some festivities and cheer. Although the pandemic isn\u2019t over yet, rising vaccination rates and fewer restrictions mean many Americans will once again <a href=\"https:\/\/www.cnn.com\/2021\/05\/31\/health\/us-coronavirus-monday\/index.html\" target=\"_blank\" rel=\"noopener\">celebrate the holidays with family and friends at in-person events<\/a>.<\/p>\r\n<p>However, in-person festivities won't be the only change we see this holiday season. The way consumers do their holiday shopping\u2014and the marketing tactics that resonate with them\u2014are going to look different from last year now that in-person shopping is safe again. Retailers need to get ready.<\/p>\r\n<p>At Iterable, we\u2019re big on people and preparation. To understand consumers\u2019 plans for the holiday shopping season, what\u2019s driving their purchasing decisions, and their attitudes towards ongoing digital transformation, we surveyed 1,000 shoppers across the U.S. in our second annual \u201cEcommerce Holiday Shopping Trends.\u201d<\/p>\r\n<p>Our findings show there\u2019s an opportunity for retailers to distinguish themselves\u2014if they can level up their marketing. By capitalizing on improved customer sentiment and embracing the intent to celebrate (and spend), brands can capture greater market share this season. The holiday shopping winners this year will be the retailers who are armed with tools that enable seamless and personalized cross-channel experiences for their customers. Here\u2019s what we discovered.<\/p>\r\n<h3><b>Top Holiday Shopping Trends for 2021<\/b><\/h3>\r\n<h4>1. Retailers can capture more market share if they motivate their shoppers.<\/h4>\r\n<p>Retailers have some good news to look forward to this holiday shopping season: improved consumer sentiment and an increased appetite to splurge on gifts.<\/p>\r\n<p>Last year, <a href=\"https:\/\/iterable.com\/blog\/2020-e-commerce-holiday-shopping-trends\/\" target=\"_blank\" rel=\"noopener\">63% of consumers<\/a> said they felt \u201csomewhat or very negatively\u201d toward the holiday shopping season as a result of the pandemic. In an improvement of sentiment, only 48% of respondents this year report feeling negative, with more than a third feeling neutral (36%).<\/p>\r\n<p>Retailers still need to be sensitive toward consumer apathy, but the outlook for the 2021 holiday shopping season looks brighter than last year. And despite some apprehension, 42% of shoppers plan to spend more money on gifts during the 2021 holiday season compared to 2020.<\/p>\r\n<p>There will be more market share for retailers to gain if they can motivate consumers, but it\u2019s not going to be handed to them. Retailers need to increase positive messaging and <a href=\"https:\/\/iterable.com\/blog\/best-examples-brand-empathy\/\" target=\"_blank\" rel=\"noopener\">empathy-driven marketing<\/a>, while still empathizing with the apprehension consumers may feel about the spread of COVID-19 variants.<\/p>\r\n<h4>2. Retailer\u2019s need a strategy that supports digital shopping, physical shopping, and everything in between.<\/h4>\r\n<p>A hybrid working environment isn't the only post pandemic trend. Now hybrid shopping is in vogue.<\/p>\r\n<p>Consumers are still digital-first in their shopping habits overall, but are slowly returning to pre-pandemic shopping behaviors. When asked how their behavior will differ from the 2020 holiday shopping season, 20% of respondents indicated they will do more in person shopping this year compared to last year.<\/p>\r\n<table style=\"border-collapse: collapse; width: 100%;\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 25%;\">\u00a0<\/td>\r\n<td style=\"width: 25%;\">Consumers who plan to complete all or most of their shopping online.<\/td>\r\n<td style=\"width: 25%;\">Consumers who plan to complete half of their shopping online and half in stores.<\/td>\r\n<td style=\"width: 25%;\">Consumers who plan to complete all or most of their shopping in store.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 25%;\">2020<\/td>\r\n<td style=\"width: 25%;\">67%<\/td>\r\n<td style=\"width: 25%;\">22%<\/td>\r\n<td style=\"width: 25%;\">11%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 25%;\">2021<\/td>\r\n<td style=\"width: 25%;\">51%<\/td>\r\n<td style=\"width: 25%;\">33%<\/td>\r\n<td style=\"width: 25%;\">16%<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 25%;\">Percent change YOY<\/td>\r\n<td style=\"width: 25%;\"><span style=\"color: #ff0000;\">-16%<\/span><\/td>\r\n<td style=\"width: 25%;\"><span style=\"color: #99cc00;\">+11%<\/span><\/td>\r\n<td style=\"width: 25%;\"><span style=\"color: #99cc00;\">+5%<\/span><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>However, just because shoppers are returning to brick-and-mortar stores doesn\u2019t mean online demand will decline. Surprised? Don\u2019t worry. It gets interesting. In fact, 50% of consumers say they will shop online more this year than they did in 2020. In addition, we found that 66% of high earners (respondents who make $100K or more) plan to complete more of their shopping online. Luxury retailers especially should be prepared to take advantage of this increased e-commerce appetite.<\/p>\r\n<p>It\u2019s clear that consumers still want to have an in-person shopping option, but it\u2019s increasingly paired with e-commerce as well\u2014whether it\u2019s buy online, pickup in store (BOPIS), or browsing products on one channel and purchasing from another. Shoppers will naturally return to brick-and-mortar stores either now or in the future, so these holiday shopping trends show that brands must work on optimizing all experiences and ensuring consistency in brand identity and messaging\u2014no matter the channel.<\/p>\r\n<h4>3. Consumers want authentic, personalized relationships with the brands they do business with.<\/h4>\r\n<p>Over three-quarters of respondents (76%) are more likely to purchase from a brand they have an emotional connection to, meaning <a href=\"https:\/\/iterable.com\/activate\/_schedule\/the-authenticity-age-what-it-means-to-be-a-mission-driven-brand\/\" target=\"_blank\" rel=\"noopener\">mission-driven statements<\/a> from brands have high value in 2021. However, the degree of consumer care varies by generation. Ninety percent of Gen Zers and 85% of millennials are motivated by emotional connections, compared to only 60% of baby boomers.<\/p>\r\n<p>Consumers are most likely to shop with brands that can fulfill their needs (41%) and improve their lives (20%). But it\u2019s important to remember that every customer is an individual with unique needs, wants, and interests. To appeal to your target audience, it\u2019s crucial for retailers to regularly survey customers and use their feedback to form strong connections through strategic campaigns.<\/p>\r\n<p>What tone resonates best with consumers? Last year, nearly one-fourth of respondents (22%) preferred promotions from brands with an empathetic and comforting tone, likely in response to the pessimism caused by the pandemic. But as consumers gradually return to their pre-pandemic lifestyles this year, more than one-fourth of respondents (27%) prefer promotions with a straightforward and no frills tone. Changes in consumer preferences are to be expected, which is why <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-Experiments-Overview-\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> is especially valuable to ensure messaging is on point for your target demographics.<\/p>\r\n<p>When it comes to statements made by a brand\u2019s leadership, consumers are equally divided about whether it does or doesn\u2019t influence their purchasing decision. Our advice? Be authentic as an organization. Ensure your values and messaging are consistent across channels, including your leadership.<\/p>\r\n<h4>4. Timing matters, but preferences vary by generation.<\/h4>\r\n<p>The right message, at the right time, to the right generation is what matters most. Thirty-six percent of consumers plan to shop earlier this season, likely learning their lesson from last year\u2019s late deliveries and supply chain issues. But exactly how early is \u201cearlier?\u201d A quarter of consumers (25%) plan to complete most of their shopping on Black Friday and another 21% plan to do so in November (unrelated to shopping holidays).<\/p>\r\n<p>Make it easy for consumers to do their holiday shopping by sharing discounts early and differentiate your brand messaging in November to capitalize on shopper intent. Also, be sure to set up both your in-person and online infrastructure for success on Black Friday in anticipation of increased demand.<\/p>\r\n<p>It\u2019s important to consider generational differences as well for an opportunity to further segment. Gen Zers and millennials are more than twice as likely to plan to shop during Black Friday than baby boomers. Furthermore, baby boomers are one-third more likely to shop during November than millennials and Gen Zers, and are also 2.5x more likely to shop during October than Generation Z.<\/p>\r\n<p>We also found that <a href=\"https:\/\/iterable.com\/blog\/trendy-or-cheugy-2021-youth-marketing-strategies-for-gen-z\/\" target=\"_blank\" rel=\"noopener\">younger generations<\/a> are more likely to be motivated by sales events, while older generations prefer to purchase items as soon as they are in stock. Forty-three percent of Gen Zers and more than a third of millennials (35%) plan to wait for an online sales event to purchase gifts, compared to only 16% of baby boomers. Be strategic and create campaigns that will resonate with your target audiences. For younger generations, consider messaging more oriented around prices, while for older generations, message them earlier and focus on products.<\/p>\r\n<p>Finally, through which channels do consumers want to receive promotions? More than half of consumers prefer email (52%), followed by <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">text,<\/a> and then the retailer\u2019s website. And, 84% of shoppers are likely to download a <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-in-app-and-mobile-inbox-messaging-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">retailer\u2019s app<\/a> for exclusive promotions. Clearly, the online user experience you provide shoppers is important to drive purchases and exclusive sales can be a compelling trade-off for gaining consumer\u2019s personal information with consent.<\/p>\r\n<h3>What This Means for Retailers<\/h3>\r\n<p>Consumers deserve an exceptional holiday retail experience from brands they do business with this year. These holiday shopping trends show that, more than ever, shoppers want cohesive cross-channel experiences from retailers they can form an authentic relationship with. As a result, retailers need to personalize their marketing campaigns using up-to-date data. With powerful solutions that enable excellent, individualized user experiences, retailers can take advantage of consumers\u2019 increased appetite to spend.<\/p>\r\n<p><em>To learn more about the 2021 ecommerce holiday shopping trends, take a look the infographic below. <\/em><\/p>\r\n<p><em>And, if you're looking for support in creating personalized experiences that build emotional connections across channels, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">schedule a demo<\/a> to get in touch with our team.\u00a0<\/em><\/p>\r\n\r\n[caption id=\"attachment_93559\" align=\"alignnone\" width=\"1500\"]<a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/Iterable_Infographic_2021HolidayShopping.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"size-full wp-image-93559\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/Iterable_Infographic_2021HolidayShopping.png\" alt=\"2021 ecommerce holiday shopping trends\" width=\"1500\" height=\"8497\" \/><\/a> Click the infographic to download your own copy![\/caption]","post_title":"2021 Ecommerce Holiday Shopping Trends","post_excerpt":"To predict the 2021 ecommerce holiday shoppping trends, we surveyed 1,000 shoppers in the U.S, to see what drives their purchasing decisions.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"2021-ecommerce-holiday-shopping-trends","to_ping":"","pinged":"","post_modified":"2021-10-06 07:49:04","post_modified_gmt":"2021-10-06 14:49:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93557","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Infographic","pretty_date":"October 06, 2021","terms":[{"term_id":6915,"name":"Infographic","slug":"infographic","term_group":0,"term_taxonomy_id":6915,"taxonomy":"resource_type","description":"","parent":1696,"count":5,"filter":"raw","term_order":"0"}],"term_slugs":["infographic"],"term_names":["Infographic"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100621_Holiday-Quick-Poll-Results_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"2021 holiday shopping trends\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100621_Holiday-Quick-Poll-Results_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100621_Holiday-Quick-Poll-Results_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100621_Holiday-Quick-Poll-Results_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/2021-ecommerce-holiday-shopping-trends\/"},{"ID":92848,"post_author":"79","post_date":"2021-10-05 08:26:13","post_date_gmt":"2021-10-05 15:26:13","post_content":"<p>Access to data plays a critical role for businesses and the customer experiences they create. Every day, businesses around the world need to share and access data to inform decisions, understand their customers, improve insights, and deliver personalized, relevant experiences in real-time. The challenge is, traditional data sharing methods are often costly, difficult to maintain, and inefficient for marketers to quickly find the right data, right when they need it, and take action.<\/p>\r\n<p>Businesses that struggle to seamlessly share and manage data aren\u2019t just missing opportunities to unlock deeper insights about their customers, they are also missing the opportunity to meet their customers in-the-moment to deliver individualized, authentic experiences.<\/p>\r\n<p>Here at Iterable, our goal is to empower marketers by unifying their data, making it easy to activate and leverage its full potential. That is why we\u2019re excited to announce a new partnership between Snowflake and Iterable and early access of Snowflake\u2019s Secure Data Sharing for eligible customers*.<\/p>\r\n<h3>What is Snowflake Data Sharing?<\/h3>\r\n<p>Unlike traditional data sharing methods, <a href=\"https:\/\/www.snowflake.com\/workloads\/data-sharing\/\" target=\"_blank\" rel=\"noopener\">Snowflake Secure Data Sharing<\/a> offers an innovative and proprietary way to securely share and access data. Built for the cloud, Snowflake\u2019s unique architecture eliminates the complexities of sharing data, allowing data providers, like Iterable, to seamlessly and securely share data\u2014through account-to-account shared views\u2014with brands as data consumers.<\/p>\r\n<p>With Secure Data Sharing, no actual data is copied or transferred between accounts. All sharing is accomplished through Snowflake\u2019s unique services layer and metadata store. This is an important concept because it means that shared data does not take up any storage in your Snowflake account and, therefore, does not contribute to your company\u2019s monthly data storage charges. The only charges incurred with Secure Data Sharing are for the compute resources used to query the shared data.<\/p>\r\n<p>Even better, with a limitless number of creatable shares, you can confidently scale your business with Snowflake and never outgrow your data accessibility needs.<\/p>\r\n<h3>Benefits for Iterable Customers<\/h3>\r\n<p>With Snowflake\u2019s Secure Data Sharing, Iterable customers on the Snowflake Data Cloud gain seamless access to their valuable first-party user data generated from Iterable directly within their Snowflake account, providing reliable and secure access to shared data.<\/p>\r\n<p>Here are just three ways Snowflake Secure Data Sharing can help Iterable customers securely share and access data across your business and partner ecosystem more effectively and efficiently.<\/p>\r\n<h4>1. Unify Your Data and Unlock Its Full Potential<\/h4>\r\n<p>Collecting the right data is one thing, making it accessible and actionable is another. With Snowflake\u2019s unique data sharing architecture, you can easily join Iterable campaign data with your other business and customer data in Snowflake to analyze behavioral patterns, power data visualization, enrich business insights, and give everyone in your organization access to the right data, right when they need it, to take action.<\/p>\r\n<h4>2. Reduce Cost and Eliminate Complex Data Pipelines<\/h4>\r\n<p>Reduce the risks, costs, and maintenance of traditional data sharing methods and eliminate the need to copy and move data. Instead, grant direct access to read-only data, seamlessly and securely\u2014all without managing complex data pipelines. With a limitless number of creatable shares, you can confidently scale your business with Snowflake and only pay for the compute resources you use.<\/p>\r\n<h4>3. Intuitive Set-Up and Secure Access<\/h4>\r\n<p>Spend more time leveraging your data, not managing it. Snowflake\u2019s consolidated platform handles data warehousing, protection, data sharing, and governance, resulting in turnkey setup and low maintenance. In addition, Snowflake Secure Data Sharing\u2019s built-in permissions, revocable access, and governance controls makes it easy to manage access to data across your business.<\/p>\r\n<h3>The Snowflake + Iterable Partnership<\/h3>\r\n<p>Our partnership with Snowflake unleashes new possibilities for centralizing data, helping marketers fuel deeper business insights and create more data-centric experiences for customers. With more and more companies striving to create a 360-degree view of their customers by marrying various datasets together, we're thinking of new data sharing opportunities to help marketers gain a more comprehensive understanding of their customers and business.<\/p>\r\n<p>One exciting possibility is to offer brands the ability to benchmark their marketing performance against others by industry in Snowflake. By aggregating data\u2014such as customer demographic (e.g, industry, region, tech-stack, digital maturity) and financial data (e.g., campaign spend)\u2014brands can contextualize shared data to observe hidden trends, benchmarks, and trajectories.<\/p>\r\n<p>Together, this partnership will empower brands with increased agility and new opportunities to transform data into valuable insights for their business.<\/p>\r\n<p><em>To learn more about our partnership with Snowflake and our support of Snowflake Secure Data Sharing, check out our <a href=\"https:\/\/iterable.com\/partners\/snowflake\/\" target=\"_blank\" rel=\"noopener\">Partner page<\/a> or sign up for a custom <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">demo<\/a> today.<\/em><\/p>\r\n<h6><em>*Snowflake Data Sharing is currently available to Iterable customers on Snowflake\u2019s AWS_US_EAST1 data region. Support for additional regions\/providers will be made available in the future.<\/em><\/h6>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","post_title":"Snowflake and Iterable Partner for Data Sharing Integration","post_excerpt":"Announcing a new partnership between Snowflake and Iterable and early access of Snowflake\u2019s Data Sharing for eligible customers.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"snowflake-and-iterable-partner-for-data-sharing-integration","to_ping":"","pinged":"","post_modified":"2021-10-05 08:34:47","post_modified_gmt":"2021-10-05 15:34:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92848","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 05, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Blog.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Iterable and Snowflake Data Sharing Integration\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Blog.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Blog-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Blog-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/snowflake-and-iterable-partner-for-data-sharing-integration\/"},{"ID":93174,"post_author":"79","post_date":"2021-10-04 09:35:32","post_date_gmt":"2021-10-04 16:35:32","post_content":"<p>With mobile becoming an increasingly predominant channel for consumers, we wanted to check-in and evaluate the current state of mobile marketing. So, Craig Elston, Iterable\u2019s Senior Director of Strategic Services sat down with Lisa Martin, <a href=\"https:\/\/www.twilio.com\/\" target=\"_blank\" rel=\"noopener\">Twilio\u2019s<\/a> VP of ISV, to chat about where mobile marketing currently stands and where it\u2019s going, and, as a follow up, Craig reviews some findings from a recent survey we conducted. We all know mobile matters...but why?<\/p>\r\n<p><em>To get even more detail about the state of mobile marketing, be sure to <a href=\"https:\/\/iterable.com\/webinars\/the-state-of-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">watch the full webinar<\/a>.<\/em><\/p>\r\n<h3>Mobile is the New Normal<\/h3>\r\n<p>Mobile devices are now being used for much more than just communicating with friends and family. When there\u2019s something you need to Google, a service you need to reschedule, or an item you want to purchase, your smartphone is the first thing you reach for. Because consumers are constantly attached to their phones, mobile marketing is a necessity if you want to engage with them.<\/p>\r\n<p>As Lisa points out in the webinar, mobile marketing as a whole isn\u2019t new. The clich\u00e9s have shifted from \u201cmobile marketing is here to stay\u201d to \u201cmobile marketing is the new normal.\u201d However, the way brands utilize mobile marketing is where the difference lies.<\/p>\r\n<p><a href=\"https:\/\/www.warbyparker.com\/\" target=\"_blank\" rel=\"noopener\">Warby Parker<\/a>, an eyeglasses brand, for example, uses augmented reality (AR) to let potential customers virtually \u201ctry on\u201d their glasses through their mobile app. This not only engages the customer in a similar manner to an in-store experience, by providing a unique tool, but does so via a channel where making a purchase is as easy as a couple of clicks. The customer can try on glasses, add them to their cart, and buy them right from the mobile app.<\/p>\r\n<p>Using modern mobile marketing creates a richer experience, allows consumers to engage with your brand, and builds loyalty. But, these benefits hinge on creating a consistent experience across devices, not just on mobile.<\/p>\r\n<h3>Build a Seamless, Digital-First Experience<\/h3>\r\n<p>Because mobile is the new normal, mobile marketing needs to be worked into a broader cross-channel strategy. In a digital-first marketing strategy\u2014one that values digital channels as much as, if not more than, traditional channels\u2014customers need to be able to bounce around the different devices they use in their shopping journey and have a seamless experience across all platforms. In fact, 83% of consumers want to be able to move seamlessly between channels.<\/p>\r\n<p>Customers want to be able to research a product on their desktop computer, add it to their cart, then log into the app, find the same product in their cart, and easily checkout.<\/p>\r\n<p>Not only are customers looking for a cohesive shopping experience across devices, but smartphones are becoming increasingly personal by nature. Each individual consumer has their own preferences, photos, apps, etc. So, connecting with consumers through mobile marketing has become a sentimental engagement.<\/p>\r\n<p>Therefore, when building out your cross-channel marketing strategy, mobile marketing included, it\u2019s vital to put the customer first and consider customer privacy. There\u2019s a balance brands need to strike between being able to reach customers at all times and respecting boundaries.<\/p>\r\n<h3>The Consumer Perspective<\/h3>\r\n<p>While we, as marketers, know mobile marketing is a huge part of today\u2019s customer experience, we wanted to hear directly from the consumers about their experience receiving these messages. Iterable surveyed 1,100+ people with 22 questions specifically regarding mobile marketing. Our goal was to get a better understanding of consumers\u2019 behaviors, sentiments, preferences, mobile usage, and the relationship between their experiences and the value they get from marketing communications.<\/p>\r\n<p>We learned that the majority of those surveyed spend between four and six hours on their phones, per day. That\u2019s roughly a quarter of every day! This highlights why mobile is such a useful channel for connecting with consumers.<\/p>\r\n<p>But, there\u2019s room for improvement. 64% of respondents said they are neutral or somewhat satisfied with the value of mobile alerts they receive. This could explain why only 52% of those surveyed enable notifications on their downloaded apps. If there\u2019s not any value added from push notifications, why bother opting in? To connect with consumers on their mobile devices, brands have to go beyond a standard <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">SMS<\/a> or <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notification<\/a>.<\/p>\r\n<h3>Turn Up the Personalization in Your Mobile Marketing<\/h3>\r\n<p>Not only is mobile the new normal, personalization is too. Consumers are seeing brands create custom messages and seamless experiences for them, so they know it\u2019s possible. They don\u2019t know what your martech stack looks like, sure, but they don\u2019t care. They know a personalized experience is possible, so they expect it.<\/p>\r\n<p>Mobile marketing is no exception. You\u2019re messaging their personal device, so your marketing has to deliver value and engage consumers to build and nurture a long-lasting relationship.<\/p>\r\n<p><em>To get more mobile marketing statistics and learn more about the state of mobile marketing and how you can create a seamless cross-channel customer experience, <a href=\"https:\/\/iterable.com\/webinars\/the-state-of-mobile-marketing\/\" target=\"_blank\" rel=\"noopener\">watch the whole webinar<\/a>.<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Recapping The State of Mobile Marketing","post_excerpt":"With mobile becoming an increasingly predominant channel for consumers, we wanted to check-in and evaluate the state of mobile marketing.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"recapping-the-state-of-mobile-marketing","to_ping":"","pinged":"","post_modified":"2021-10-04 09:47:45","post_modified_gmt":"2021-10-04 16:47:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93174","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"October 04, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100421_Mobile-Marketing-Webinar-Takeaways_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"mobile marketing\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100421_Mobile-Marketing-Webinar-Takeaways_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100421_Mobile-Marketing-Webinar-Takeaways_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/10\/100421_Mobile-Marketing-Webinar-Takeaways_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/recapping-the-state-of-mobile-marketing\/"},{"ID":93145,"post_author":"79","post_date":"2021-09-30 10:21:57","post_date_gmt":"2021-09-30 17:21:57","post_content":"<p>We\u2019re thrilled to announce that Bela Stepanova, VP of Product here at Iterable, has been named a Silver winner of a <a href=\"https:\/\/stevieawards.com\/women\/2021-stevie-award-winners\" target=\"_blank\" rel=\"noopener\">Stevie<sup>\u00ae<\/sup> Award for Woman of the Year in Technology<\/a> in the eighteenth annual Stevie Awards for Women in Business.<\/p>\r\n<p><a href=\"https:\/\/stevieawards.com\/women\" target=\"_blank\" rel=\"noopener\">The Stevie<sup>\u00ae<\/sup> Awards for Women in Business<\/a> honor women executives, entrepreneurs, employees, and the companies they run\u2013worldwide. Hailed as the world\u2019s premier business awards, The Stevie Awards\u2019 Women in Business categories saw more than 1,500 entries this year for consideration in more than 100 categories, including Executive of the Year, Entrepreneur of the Year, Company of the Year, Startup of the Year, Women Helping Women, and Women-Run Workplace of the Year. Female leaders from companies like AIG, IBM, So. Cal Gas, AWS and AT&amp;T were also on the list!<\/p>\r\n<blockquote>\r\n<p><em>\u201cI\u2019m honored and humbled to be recognized as a Woman of the Year in Technology! It\u2019s a testament to the work our team is doing to lead in a more equitable and exciting future in tech.<\/em><\/p>\r\n<p><em>Our team focuses on bringing cutting edge technologies to brands that help them build long lasting relationships with consumers. It was an exciting and busy year for us at Iterable. We launched brand <a href=\"https:\/\/iterable.com\/blog\/introducing-brand-affinity\/\" target=\"_blank\" rel=\"noopener\">new AI products<\/a>, released numerous <a href=\"https:\/\/iterable.com\/blog\/#product\" target=\"_blank\" rel=\"noopener\">new product capabilities<\/a>, and created <a href=\"https:\/\/iterable.com\/blog\/introducing-aurora-the-next-generation-of-iterables-user-experience\/\" target=\"_blank\" rel=\"noopener\">the next generation of Iterable\u2019s user experience<\/a>. We are passionate about making marketers\u2019 jobs easier and better every day. When our customers win, we win.<\/em><\/p>\r\n<p><em>Amongst the exponential business growth, I\u2019m particularly proud of the thoughtfulness with which we have been able to grow Iterable\u2019s team and culture. Diversity has always remained at the forefront of our efforts. Diverse teams are stronger, more agile, more creative and more effective teams when it comes to solving complex problems. Together, as an Iterable community, we've instituted policies like <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">flexible work<\/a> and geoneutral pay that create an equitable and inclusive culture at work, ensuring our workforce is supported, and empowered to accomplish their best work. \u201d - <strong>Bela Stepanova, VP of Product at Iterable<\/strong><\/em><\/p>\r\n<\/blockquote>\r\n<p>At the age of 12 in her small hometown in Russia, Bela started coding. While at the time she didn\u2019t have access to the internet, she spent evenings reverse engineering code from programming books. Coding allowed her to make her passion for abstract mathematics more tangible, and kickstarted her now 15-plus-year career of combining design and data science to build products used by millions of people.<\/p>\r\n<p>At Iterable, Bela leads a team of product and product operations managers, designers, partner managers, and technical writers. Within her first few months at Iterable, she not only built and scaled the Product team, but also exponentially accelerated product delivery and created a vision for the Iterable product that facilitated our Series E funding round. Her human-centric approach to design, combined with a cross-functional and collaborative leadership style, has accelerated Iterable\u2019s rapid growth.<\/p>\r\n<h3>The Judging Process<\/h3>\r\n<p>The panel of judges chosen to select this year\u2019s Stevie Award winners included over 70 professionals worldwide. We\u2019re proud to share some of the commentary shared by the anonymous judging panel, about Bela:<\/p>\r\n<blockquote>\r\n<p><em>\u201cBela has a remarkable journey in her technology career starting at the age of 12 with limited access to resources. She is an inspiration to young women and girls considering a career in IT. Her human-centric approach to technology has positively impacted the growth of Iterable and she is setting the tone for the future of marketing with her approach to product development.\u201d<\/em><\/p>\r\n<p><em>\u201cGreat efforts by Bela at Iterable combining design and data science to build products used by millions of people today\u201d<\/em><\/p>\r\n<p><em>\u201cDiversity rates are very hard to achieve, especially in a hyper competitive and dynamic hiring market. Bela's team is ~55% female, including women at executive levels. Achieving this feat along with the focus on increasing valuation, velocity, scaling the team etc. is a phenomenal achievement.\u201d<\/em><\/p>\r\n<\/blockquote>\r\n<h3>Equity and Empathy Fuels Innovation<\/h3>\r\n<p>It\u2019s no secret that the tech industry has a diversity issue. But this isn\u2019t just a superficial problem\u2014it has implications for justice and fairness and can result in flaws in product, use, and deliverability.<\/p>\r\n<p>Bela has long been a proponent of the connection between diversity and innovation, leading the charge for institutional change through mentorship and leadership.<\/p>\r\n<p>Recently, Bela was featured in <a href=\"https:\/\/wearetechwomen.com\/inspirational-woman-bela-stepanova-vp-of-product-iterable\/\" target=\"_blank\" rel=\"noopener\">We are Tech Women\u2019s \u201cInspirational Women\u201d series<\/a> where she shared her personal and professional development timeline as well as advice to support women in technology covering topics like intellectual fulfillment, career challenges, and overcoming industry bias.<\/p>\r\n<p>Bela is passionate about combining design and data science to make modern communications between brands and consumers more empathetic. Recent product updates, like <a href=\"https:\/\/iterable.com\/blog\/sending-out-an-sms-domains-short-links-click-tracking-and-more\/\" target=\"_blank\" rel=\"noopener\">SMS link shortening and tracking<\/a>, <a href=\"https:\/\/iterable.com\/blog\/4-ways-brand-affinity-improves-customer-experience\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity<\/a>, and <a href=\"https:\/\/iterable.com\/blog\/iterable-aurora-ux-enhancements-overview-pages-folders\/\" target=\"_blank\" rel=\"noopener\">Aurora UX<\/a>, reflect this passion, and give marketers the tools they need to connect and build long lasting relationships with customers, effectively and efficiently.<\/p>\r\n<p>Bela continues to be a leader in pushing others to embrace humanity in marketing and ultimately make a difference in the world with their work. We\u2019re incredibly proud to have her on the team!<\/p>\r\n<p><em>Our momentum grows daily and there has never been a more exciting time to join the Product team! Explore <a href=\"https:\/\/iterable.com\/careers\/\" target=\"_blank\" rel=\"noopener\">open roles<\/a> on our careers page!<\/em><br \/>\r\n<br \/>\r\n<\/p>","post_title":"Bela Stepanova Named 2021 Woman of the Year by the Stevie Awards","post_excerpt":"We\u2019re thrilled to announce that Bela Stepanova, our VP of Product, has been named a winner of a Stevie Award for Women of Year in Technology.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"bela-stepanova-named-2021-woman-of-the-year-by-the-stevie-awards","to_ping":"","pinged":"","post_modified":"2021-09-30 10:21:57","post_modified_gmt":"2021-09-30 17:21:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93145","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 30, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092921_Stevie-Award-Bela_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Bela Stepanova Named 2021 Woman of the Year by the Stevie Awards\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092921_Stevie-Award-Bela_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092921_Stevie-Award-Bela_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092921_Stevie-Award-Bela_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/bela-stepanova-named-2021-woman-of-the-year-by-the-stevie-awards\/"},{"ID":92810,"post_author":"88","post_date":"2021-09-29 13:18:30","post_date_gmt":"2021-09-29 20:18:30","post_content":"<p>In an age that demands digital presence and savviness, data is a powerful digital currency that plays a critical role for businesses and the customer experiences they create. An astonishing amount of data is generated every day, but simply having data isn\u2019t enough\u2014it needs to be accessible, flexible, and actionable.\u00a0<\/p>\r\n<p>Join us and our friends at Snowflake as we chat about the importance and evolution of sharing data, and how data unification can result in a more comprehensive view of your customers and pave the way for new marketing possibilities and business insights.\u00a0<\/p>\r\n<p>In this webinar, you\u2019ll learn:<\/p>\r\n<ul>\r\n\t<li aria-level=\"1\">How data is accelerating digital transformation for businesses<\/li>\r\n\t<li aria-level=\"1\">Challenges brands face managing, sharing, and leveraging data effectively<\/li>\r\n\t<li aria-level=\"1\">Examples of how you can unify data to drive critical business decisions<\/li>\r\n<\/ul>","post_title":"The Data Differentiator: How Unified Data Unlocks Business Insights","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-data-differentiator-how-unified-data-unlocks-business-insights","to_ping":"","pinged":"","post_modified":"2021-10-20 17:32:29","post_modified_gmt":"2021-10-21 00:32:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=92810","menu_order":13,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"September 29, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Webinar_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Webinar_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Webinar_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Snowflake-Iterable_Webinar_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/the-data-differentiator-how-unified-data-unlocks-business-insights\/"},{"ID":91753,"post_author":"71","post_date":"2021-09-29 10:56:45","post_date_gmt":"2021-09-29 17:56:45","post_content":"<p>The mobile marketing landscape is always changing, especially in recent years. As you plan for a mobile-focused future, arming yourself with data and first-hand knowledge from leaders helping to shape the experiences of the biggest mobile brands around will help you stay ahead of the curve.<\/p>\r\n<p>Join us as we team up with our friends at Twilio to explore the latest mobile marketing trends shaping our work as marketers, lives as consumers, and the massive opportunities they hold for our brands. We\u2019ll also share key findings from our latest mobile consumer report and sit down for a fireside chat between Iterable\u2019s Sr. Director of Strategic Services and Twilio\u2019s VP of ISV.<\/p>\r\n<p><strong>You\u2019ll come away with:<\/strong><\/p>\r\n<ul>\r\n\t<li>The mobile marketing trends that should be on your team\u2019s radar<\/li>\r\n\t<li>New research findings on mobile consumer sentiment, behavior, and preferences<\/li>\r\n\t<li>Insider perspective from Iterable &amp; Twilio leaders helping shape the future of mobile experience<\/li>\r\n<\/ul>","post_title":"The State of Mobile Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-state-of-mobile-marketing","to_ping":"","pinged":"","post_modified":"2021-09-29 12:11:01","post_modified_gmt":"2021-09-29 19:11:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?post_type=webinar&#038;p=91753","menu_order":17,"post_type":"webinar","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Webinar","pretty_date":"September 29, 2021","terms":[{"term_id":3401,"name":"Webinar","slug":"webinar","term_group":0,"term_taxonomy_id":3401,"taxonomy":"resource_type","description":"","parent":1696,"count":62,"filter":"raw","term_order":"5"}],"term_slugs":["webinar"],"term_names":["Webinar"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512-1.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512-1.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512-1-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_State-of-Mobile-Marketing-Webinar_768x512-1-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/webinars\/the-state-of-mobile-marketing\/"},{"ID":93072,"post_author":"35","post_date":"2021-09-29 09:15:31","post_date_gmt":"2021-09-29 16:15:31","post_content":"<p>Over the past few years, we\u2019ve witnessed unprecedented growth in the e-commerce sector. In 2020 alone, consumer spending online grew by nearly <a href=\"https:\/\/www.digitalcommerce360.com\/article\/us-ecommerce-sales\/#:~:text=Consumers%20spent%20%24861.12%20billion%20online,the%2015.1%25%20jump%20in%202019\" target=\"_blank\" rel=\"noopener\">44%, representing 21% of all retail spending<\/a>, with further <a href=\"https:\/\/www.digitalcommerce360.com\/article\/quarterly-online-sales\/\" target=\"_blank\" rel=\"noopener\">growth being seen in Q1 of 2021<\/a>.\u00a0<\/p>\r\n<p>Helping to bolster this growth, Shopify has grown exponentially, and it's presented an incredible opportunity for e-commerce brands to build a better customer experience. At Iterable, we know how crucial it is to provide a hyper-personalized experience for customers, and the necessity to ensure customer communications are aligned. Incorporating Shopify data into Iterable ensures alignment and provides a way to provide the personalized e-commerce experience you\u2019re striving for and your customers expect.\u00a0<\/p>\r\n<p>While we\u2019ve had an integration with Shopify since 2019, we\u2019re excited to announce that Iterable has taken another step to support our customers within this evolving space by launching our new app within the <a href=\"https:\/\/apps.shopify.com\/iterable\" target=\"_blank\" rel=\"noopener\">Shopify App Store<\/a> Ecosystem. This important step strengthens our longstanding relationship with Shopify while giving customers access to a powerful partnership to take their businesses to the next level.<\/p>\r\n<h3>Why It's Important to Build Up Your Tech Stack<\/h3>\r\n<p>The importance of bolstering your tech stack is two-fold. The first involves a shift that\u2019s been taking place for a while now, and refers to what industry experts call the <a href=\"https:\/\/iterable.com\/blog\/the-4-things-consumers-expect-from-brands-in-the-now-economy\/\" target=\"_blank\" rel=\"noopener\">\u201cNow Economy,\u201d<\/a> consumers\u2019 attention spans are shortening and their expectations of brands are growing. Businesses are expected to cater to their customers\u2019 needs at a moment\u2019s notice\u2014wherever they are, whenever they want. It\u2019s not enough to set up your online store and wait for the transactions to roll in. This evolution has shifted how people live, shop, and communicate:<\/p>\r\n<ul>\r\n\t<li>Traditional news outlets and social media deliver breaking news 24\/7<\/li>\r\n\t<li>A ride to the airport is just a quick Uber or Lyft request away<\/li>\r\n\t<li>Meal delivery services like DoorDash can send a freshly-cooked dinner right to your door<\/li>\r\n\t<li>Streaming platforms like Spotify and Netflix offer millions of songs and movies at the touch of a button<\/li>\r\n<\/ul>\r\n<p>The second industry shift is more recent, or at least in its dramatic nature, which is an aggressive shift to e-commerce spending. As noted earlier, in 2020 alone, consumer spending online grew by nearly 44%, representing 21% of all retail spending, with further growth being seen in Q1 of 2021. We don\u2019t foresee this slowing down anytime soon, and instead expect this growth to aggressively continue which is going to put further pressure on your tech stack.\u00a0\u00a0<\/p>\r\n<p>To create recurring revenue for your brand, you need a sophisticated marketing platform like Iterable that can segment your audiences, personalize your communications, and act on behavioral data to maximize engagement and revenue.<\/p>\r\n<p>And, to ensure our customers' success within this evolving retail climate, we feel it is integral to work towards solidifying strategic partnerships with world class providers such as Shopify.<\/p>\r\n<h3>How Does Shopify + Iterable Power Your E-commerce?<\/h3>\r\n<p>Iterable\u2019s robust, native app with Shopify allows you to:<\/p>\r\n<ul>\r\n\t<li>Power marketing and transactional e-commerce messaging across channels including email, push, SMS, and in-app<\/li>\r\n\t<li>Access full historical purchase data for improved segmentation and better\/more precise targeting<\/li>\r\n\t<li>Personalize your messages with Shopify customer, order, and product data<\/li>\r\n<\/ul>\r\n<p>By harnessing behavioral data stored in Shopify, marketers can build targeted and hyper-personalized campaigns in Iterable like:<\/p>\r\n<h4>Welcome Series<\/h4>\r\n<p>Set up a welcome flow in Iterable that automatically starts when a new customer creates an account, signs up for a newsletter, or shares a product with a friend. Activating newly-acquired users is one of the highest ROI activities you can focus on with Iterable.\u00a0<\/p>\r\n<p>Iterable customers can set up a workflow that listens for an account creation event from their Shopify powered website. Once received, the Iterable workflow will automatically message the user (on their channel of choice) welcoming them to the platform and encouraging them to complete important actions like finishing their profile, adding their credit card, and selecting their specific interests, which ultimately convert a newly-acquired user to an activated user.<\/p>\r\n<h4>Re-Engagement Campaigns<\/h4>\r\n<p>Many online merchants have a portion of their user base that has gone dormant. Iterable makes it easy for customers to segment their user base into audiences based on profile and event data, then identify segments with opportunities to restart the conversation and automatically re-engage with them in a meaningful way. It's often much more cost-effective to re-engage existing users than acquiring new ones.<\/p>\r\n<p>There are two common re-engagement campaigns: <a href=\"https:\/\/iterable.com\/blog\/abandoned-browse-vs-abandoned-cart-whats-the-difference\/\" target=\"_blank\" rel=\"noopener\">browse abandonment and cart abandonment<\/a>. Both look at customer data to incentivize a re-engagement based on what the user has browsed or left in their cart. And both campaigns can be cross-channel to incorporate mobile behavior as well.\u00a0<\/p>\r\n<p>In the screenshot below, you can see an example of how an Iterable customer using Shopify would leverage our <a href=\"https:\/\/iterable.com\/features\/workflow-studio\/\" target=\"_blank\" rel=\"noopener\">Workflow Studio<\/a> to automatically re-engage a customer that abandons an item in their shopping cart. The flow begins with Iterable receiving a cart abandonment event from Shopify. Iterable then confirms a purchase has not been made by querying internal Iterable data.\u00a0<\/p>\r\n<p>Iterable then segments the user\u2019s engagement path based on their existing subscription status, eventually driving the user to return to the shopping cart and ultimately complete their purchase.<\/p>\r\n\r\n[caption id=\"attachment_93073\" align=\"alignnone\" width=\"335\"]<img class=\"size-full wp-image-93073\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Workflow_Example.png\" alt=\"Re-engagement campaign\" width=\"335\" height=\"512\" \/> An abandon cart campaign is crucial to maintaining engagement.[\/caption]\r\n\r\n<p>Here\u2019s a quick rundown of this workflow in action:<\/p>\r\n<ul>\r\n\t<li>We\u2019re triggering this workflow on a customer adding something to their cart, at which point we put them into a 30 minute delay.<\/li>\r\n\t<li>After 30 minutes, we want to see whether or not they went ahead and ordered.<\/li>\r\n\t<li>If they didn\u2019t, we then split on whether or not they\u2019re an Active Subscription (currently have a subscription with our company).\r\n\r\n<ul>\r\n\t<li>If they are, we trigger them into another workflow to Active Subscription Hardware Upsell (in this example, an upsell to drive a hardware purchase)<br \/>\r\n\u25e6 If they aren\u2019t, then they continue on our workflow and receive an abandoned cart email with our Send Time Optimization within 24 hours<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>After that email sends, we add them to a one-day delay\u00a0<\/li>\r\n\t<li>Once the delay\u2019s over, we filter again to see if they made a purchase.\r\n\r\n<ul>\r\n\t<li>If they did, then they exit the flow as we\u2019ve successfully driven a purchase!<\/li>\r\n\t<li>If they didn't, then we perform an A\/B test, sending half the customers an SMS and the other half a second email.<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>This example is only the start! You could continue this Workflow in so many ways, including checking for mobile app usage and perhaps trying in-app and push notifications within your workflow.<\/p>\r\n<h4>Check it Out!\u00a0<\/h4>\r\n<p>As brands look to strengthen their online presence, we couldn\u2019t be more excited to support this growth by continuing to strengthen our relationship with partners such as Shopify.\u00a0<\/p>\r\n<p><em>Make sure to check out <a href=\"https:\/\/apps.shopify.com\/iterable\" target=\"_blank\" rel=\"noopener\">our new app<\/a> and to learn more about how brands are <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/360021730551-Integrating-Shopify-with-Iterable-\" target=\"_blank\" rel=\"noopener\">leveraging<\/a> Iterable + Shopify to develop better customer experiences, sign up for a <a href=\"https:\/\/iterable.com\/form\/demo\/shopify-integration\/?utm_medium=pm-referral&amp;utm_source=shopify&amp;utm_campaign=shopify-app-store\" target=\"_blank\" rel=\"noopener\">custom demo today<\/a>.<\/em><\/p>","post_title":"Iterable Strengthens Relationship with Shopify & Joins App Store","post_excerpt":"We\u2019re excited to announce that Iterable has taken another step to support our customers launching our new app in the Shopify App Store.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-strengthens-relationship-with-shopify-joins-app-store","to_ping":"","pinged":"","post_modified":"2021-09-29 09:15:31","post_modified_gmt":"2021-09-29 16:15:31","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93072","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 29, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/SHOPIFY-BLOGHDR.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Shopify + Iterable\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/SHOPIFY-BLOGHDR.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/SHOPIFY-BLOGHDR-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/SHOPIFY-BLOGHDR-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-strengthens-relationship-with-shopify-joins-app-store\/"},{"ID":93032,"post_author":"79","post_date":"2021-09-28 09:52:07","post_date_gmt":"2021-09-28 16:52:07","post_content":"<p>The language used in marketing campaigns can greatly impact your customers\u2019 overall experiences. While <a href=\"https:\/\/iterable.com\/blog\/dont-punderestimate-the-power-of-puns-in-marketing\/\" target=\"_blank\" rel=\"noopener\">puns in marketing<\/a> can be beneficial, jargon in marketing could be detrimental.<\/p>\r\n<p>Thinking broadly, outside the scope of your marketing campaigns, there are probably times when you have heard jargon being tossed around and thought \u201cwhy can\u2019t we all just say what we mean?\u201d For example, \u201ctaking things offline\u201d has somehow evolved to mean \u201clet\u2019s talk about this another time.\u201d Why not just say that? In a remote setting, if you were to literally go \u201coffline,\u201d you\u2019d sign off and that would be the end of your work day.<\/p>\r\n<p>It\u2019s not just Bill from Sales that's throwing these terms around, either. They\u2019re becoming more and more prevalent in every aspect of business. The same jargon we hear on Zoom calls is popping up in marketing campaigns and we wanted to examine this a bit more closely.<\/p>\r\n<p>Is there a reason brands are leaning on more technical, buzzword-y terms? Does using jargon in marketing add to a customer\u2019s experience, or detract from it? Let\u2019s find out.<\/p>\r\n<h3>B2B Buzzwords<\/h3>\r\n<p>Business-to-Business (B2B) marketing is a swirling vortex of jargon. We know, we know\u2014we\u2019re not innocent when it comes to contributions made to the tornado of trivial talk. Because B2B marketing hinges on, well, business, it\u2019s not crazy that a lot of B2B campaigns contain jargon.<\/p>\r\n<p>According to <a href=\"https:\/\/www.marketingprofs.com\/articles\/2017\/31510\/how-to-use-jargon-for-good-not-evil-in-your-content-and-marketing\" target=\"_blank\" rel=\"noopener\">MarketingProfs<\/a>, there are three <strong>benefits<\/strong> to including jargon:<\/p>\r\n<ol>\r\n\t<li>You seem like an insider who knows what you\u2019re talking about<\/li>\r\n\t<li>You can be super specific about the topic<\/li>\r\n\t<li>You can communicate more efficiently<\/li>\r\n<\/ol>\r\n<p>However, this article also points out that you have to consider the intended audience when tossing out jargon in marketing. If everyone will easily understand the words you\u2019re using, then it makes the conversation more efficient and specific.<\/p>\r\n<p>But, when used incorrectly, jargon in marketing can result in unnecessarily convoluted messaging. The article, for example, compares the sentences \u201cUsers leverage our platform to drive optimized outcomes\u201d to \u201cPeople use our product to get better results.\u201d If you go with the first version, you risk coming across as condescending to your audience, rather than looking like an expert. This type of jargon is neither specific nor efficient.<\/p>\r\n<h3>B2C Chatter<\/h3>\r\n<p>Business-to-Consumer (B2C) marketing may seem like it has fewer opportunities for jargon, but trust us, they\u2019re still there. In fact, it\u2019s often a bit sneakier and less upfront than B2B marketing. Think about the fast-talking, amorphous voice spewing terms and conditions at the end of banking ads or the long-winded disclaimer copy in pharmaceutical marketing. That copy is riddled with jargon.<\/p>\r\n<p>Let\u2019s look specifically at pharmaceutical ads. According to Vox, \u201cvery few direct-to-consumer drug ads give hard data on a drug's benefits; most opt instead for vague statements that too often oversell.\u201d Remembering the advice from MarketingProfs, jargon needs to be used to clarify and simplify communication. If it\u2019s vague and unhelpful, it isn\u2019t adding to the customer experience.<\/p>\r\n<p>To flip the standard on its head, <a href=\"https:\/\/ritual.com\" target=\"_blank\" rel=\"noopener\">Ritual<\/a>, a custom vitamin brand, calls out the unpronounceable scientific terms often touted in medical marketing.<\/p>\r\n\r\n[caption id=\"attachment_93039\" align=\"alignnone\" width=\"1081\"]<img class=\"size-full wp-image-93039\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Ritual.png\" alt=\"No Jargon in Marketing for Ritual\" width=\"1081\" height=\"4674\" \/> <em>Ritual provides easy-to-understand copy to showcase the value of their vitamins. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/we-started-from-scratch\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Pharmaceuticals aren\u2019t considered \u201cB2C\u201d for most countries (only the US and New Zealand), so let\u2019s switch to a more classic B2C industry: cosmetics.<\/p>\r\n<p>While there\u2019s a scientific aspect to both pharmaceuticals and cosmetics (the two are often combined into a new buzzword: cosmeceuticals), the risks associated with using a new tube of lipstick or wrinkle cream are likely far less than using a new prescription medication.<\/p>\r\n<p>Consumers want honesty and easy-to-understand marketing that helps them make a purchase decision. Pseudo-scientific buzzwords, not easily understood by non-scientists, probably don\u2019t appeal to the target audience. According to a study from The Journal of Advertising Research, \u201cCosmeceutical claims more likely will be perceived as misleading\/deceptive than as acceptable.\u201d<\/p>\r\n<p><a href=\"https:\/\/prose.com\/\" target=\"_blank\" rel=\"noopener\">Prose<\/a>, on the other hand, created a jargon-less email. They develop custom hair products, but the email isn\u2019t flooded with ingredients and how they work. It\u2019s a simple email demonstrating the value of the product and why it makes the customer\u2019s life easier.<\/p>\r\n\r\n[caption id=\"attachment_93045\" align=\"alignnone\" width=\"1012\"]<img class=\"size-full wp-image-93045\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Prose.png\" alt=\"Prose talks to their customer, not at them.\" width=\"1012\" height=\"2875\" \/> <em>Prose talks to the customer, rather than at them. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/say-to-custom-hair-care\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Marketing shouldn\u2019t be shrouded in mystery and layers of lengthy lingo. Yes, there are times when using jargon in marketing can help get your point across faster, but there are ways to cut to the chase without sounding like a robot. When you use too much jargon in marketing you run the risk of sounding impersonal and cold.<\/p>\r\n<p>An option, if you\u2019re not sure if jargon resonates with your audience, is to use <a href=\"https:\/\/support.iterable.com\/hc\/en-us\/articles\/205480325-A-B-experiments-overview-\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a>. You can send an email, for example, containing some standard jargon in the subject line to one segment and a subject line with more simplified, colloquial language to another segment. Through A\/B testing you can see which content resonates with your audience. In this case, you\u2019ll find what type of tone and style works best for them so you can give the people what they want.<\/p>\r\n<h3>We\u2019re All Just People<\/h3>\r\n<p>At the end of the day, whether you\u2019re trying to appeal to a \u201cB\u201d or a \u201cC,\u201d marketing is meant to attract people. It doesn\u2019t matter if your target audience is companies looking to invest in new software, or stay-at-home parents looking to buy new highchairs, every \u201ctarget audience\u201d consists of human beings.<\/p>\r\n<p>Marketing, especially cross-channel marketing, is all about thinking from the customer\u2019s point of view. And, whether that\u2019s to a business or a consumer, there\u2019s a person on the receiving end of your marketing communications, opening your emails or opting into your SMS messages. So, the next time you\u2019re crafting a subject line or planning a push notification, think about the person that will be reading it. Do they need to look up every word to decipher what you\u2019re trying to say? If so, un-jargon your marketing communications (it costs less than shipping a dictionary).<\/p>\r\n<p><em>To explore how cross-channel marketing can build your customer relationships, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request an Iterable demo<\/a> today.<\/em><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","post_title":"Circling Back on the ROI of Using Jargon in Marketing","post_excerpt":"Is there a reason brands are leaning on buzzwords? Does jargon in marketing add or detract from a customer's experience? Let\u2019s find out.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"circling-back-on-the-roi-of-using-jargon-in-marketing","to_ping":"","pinged":"","post_modified":"2021-09-28 10:00:45","post_modified_gmt":"2021-09-28 17:00:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=93032","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 28, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092821_Jargon-in-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092821_Jargon-in-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092821_Jargon-in-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092821_Jargon-in-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/circling-back-on-the-roi-of-using-jargon-in-marketing\/"},{"ID":92811,"post_author":"79","post_date":"2021-09-23 10:03:15","post_date_gmt":"2021-09-23 17:03:15","post_content":"<p>September 15 to October 15 is <a href=\"https:\/\/www.hispanicheritagemonth.gov\/\" target=\"_blank\" rel=\"noopener\">National Hispanic American Heritage Mont<\/a>h, a period to recognize and celebrate generations of Hispanic Americans who have positively influenced and enriched our nation and society. To celebrate, we are proud to share the launch of the Iterable Latinx Affinity Group, which will create community and development opportunities for employees that self-identify as Latinx.<\/p>\r\n<p>We\u2019re incredibly proud of the employees at Iterable who manage these groups and drive inclusivity at Iterable. With the new Latinx Affinity Group, led by Sebastian Cabrera, we now have eight active <a href=\"https:\/\/iterable.com\/culture\/#:~:text=Affinity%20Groups%20are%20employee%2Dcreated,their%20community%20and%20professional%20growth.\" target=\"_blank\" rel=\"noopener\">Affinity Groups<\/a>.<\/p>\r\n<p>While Sebastian, Customer Success Manager on the Enterprise team, has only been at Iterable for a few months, he has already made a major impact at the company.<\/p>\r\n<p>Let\u2019s get to know Sebastian, an Iterator leading a more inclusive future in tech for the Latinx community.<\/p>\r\n<h3>Tell Us a Little About Yourself!<\/h3>\r\n<p>I was born in Bogota, Colombia. A city that wakes up early, blanketed by the misty fog of a valley that about seven million people call home. My identity today was very much shaped by my upbringing\u2014specifically, at family dinners hosted by my great grandmother. Everyone was welcome for those meals. I vividly remember the old round dinner table, covered with white crochet, surrounded by 10-20 people every night of the week. Everyone who was in need of a hot meal was welcome\u2014cousins, aunts, friends, neighbors, and even complete strangers.<\/p>\r\n<p>My family immigrated to California in the mid 2000s. My parents left everything behind in Colombia, sacrificing their hard-earned careers and businesses to give my brother and I the opportunity that they saw in the diverse and vibrant community of the San Francisco Bay Area.<\/p>\r\n<p>We confronted many challenges in this move, which we overcame with the support of family, friends, and allies we met along the way. From university counselors to local community leaders, everyone that shared their time and resources with my family and me helped play a role in our success. Together, they opened doors for us that we didn't know existed.<\/p>\r\n<p>Experiencing the power of community and collaboration firsthand inspired my continued passion supporting others. I found my professional niche in Customer Success, where, today at Iterable, I am able to leverage my technical expertise and love of people to help individuals, teams, and entire businesses succeed! <br \/>\r\nPersonally, I\u2019ve stayed close to my roots as well\u2014I founded <a href=\"https:\/\/www.facebook.com\/clicsf\/?ref=page_internal\" target=\"_blank\" rel=\"noopener\">ClicSF<\/a>, a group that is designed to promote the stories of Colombian-Americans chasing their dreams in many different ways.<\/p>\r\n<h3>How have you brought your community passion to Iterable?<\/h3>\r\n<p>Before joining Iterable I was with Paradigm Strategy, where I partnered with HR professionals and executives in multiple industries to understand how our Diversity, Equity, and Inclusion services can strengthen their culture. In this role, I had the opportunity to learn firsthand of the positive impact that Affinity and Employee Resource groups have on driving a company\u2019s mission forward. This is especially relevant for organizations that depend on innovation to grow. Iterable\u2019s Head of DE&amp;I, Markita Jack, even recently <a href=\"https:\/\/www.benefitspro.com\/2021\/09\/17\/driving-dei-a-key-element-in-growth-and-innovation\/?slreturn=20210822130908\" target=\"_blank\" rel=\"noopener\">authored a piece<\/a> on the topic, linking diversity and innovation.<\/p>\r\n<p>During my interview process with Iterable, I learned the depth of Iterable\u2019s commitment to community and inclusivity. Not only does our company have a dynamic group of leaders helping build the inspiring Affinity Groups, but the groups also have the unequivocal support and sponsorship of the executive team. It's because of this close partnership that the groups can put on amazing events, like <a href=\"https:\/\/www.linkedin.com\/post\/edit\/6836324143898734592\/\" target=\"_blank\" rel=\"noopener\">this AMA<\/a> with Markita Jack, or the Black At It Affinity Group\u2019s discussion on <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6845784469740363776\" target=\"_blank\" rel=\"noopener\">Black Men in Tech<\/a>.<\/p>\r\n<p>After participating in a few sessions led by the Pride and Mixed Identity Affinity Groups I was inspired to do the same for our Latinx community.<\/p>\r\n<h3>Can you tell us more about the Latinx Affinity Group?<\/h3>\r\n<p>Mi gente! This is such an exciting moment for me and the wider Latinx community at Iterable.<\/p>\r\n<p>I believe that both structural and individual change is needed to drive DE&amp;I initiatives forward. From DE&amp;I training resources that are consistent across the organization, to concrete resources allocated to individuals regardless of place on their DE&amp;I journey. The creation and sponsorship of resources, like Affinity Groups, is important, as companies should also constantly listen to the needs of their employees and put significant resources behind their goals inside and outside of their four walls.<\/p>\r\n<p>Our vision is to continue to foster a sense of belonging for the Latinx community at Iterable. From creating a dedicated space for us to stay connected and informed about the topics that are important to the community, to advocating for the needs of the group members across the organization. I imagine our vision will only expand as members join the group, so stay tuned for more!<\/p>\r\n<p>There are many facets of the Hispanic and Latin American diaspora that call for unique resources to adequately support this community. While we are still in the infancy of this group, we aim to create a space that advocates for our community both for current and future Latinx Iterators.<\/p>\r\n<p>The first gathering to welcome folks will be a virtual tea time at the end of the month, where we will be talking about the mission and motivations of our group and crowd-source some ideas for events, conversations, guest speakers and discussion. I could not be more excited for this opportunity!<\/p>\r\n<h3>Impact in Action<\/h3>\r\n<p>Sebastian has a long-standing passion for community and inclusivity. Prior to Iterable, he worked closely with <a href=\"https:\/\/www.linkedin.com\/in\/rociomedinavn\/\" target=\"_blank\" rel=\"noopener\">Roc\u00edo van Nierop<\/a>, Cofounder and Executive Director of the nonprofit organization, <a href=\"https:\/\/latinasintech.org\/\" target=\"_blank\" rel=\"noopener\">Latinas in Tech<\/a>. Latinas in Tech is a non-profit organization with the mission to connect, support, and empower Latina women working in technology and a vision to achieve fair representation in leadership positions. The organization comprises more than 16,000 women working at more than 100 of the top technology companies.<\/p>\r\n<p>Roc\u00edo has long been an advocate for tech inclusion, participating in multiple boards of charitable organizations that push forward the participation of underrepresented minorities. An expert on driving community and inclusivity, Rocio shared some guidance with us for organizations looking to drive a more equitable future for Latinos in tech:<\/p>\r\n<p>\u201cMy advice for organizations: focus on investing first in your employees before aiming to attract more entry-level Latinx talent.<br \/>\r\nLook inwards first and see what would your Latino employees need to grow and excel in their careers. Ensure they have a good home with a clear career path. Let them lead and they will prove to you, you made the right decision. Create hiring managers that will then bring you more diverse and qualified employees. Make your company a good home not only to Latinx employees but to all employees so that it is a good home for generations to come. <br \/>\r\nThen you will create meaningful services and products that are truly aimed at the diverse consumers.\u201d<\/p>\r\n<p>Latinas in Tech runs 100% on corporate donations and grants. They ensure that all of their programming, with the exception of the Latinas in Tech annual summit, are totally free. We\u2019re proud to share that we have donated $5,000 to Latinas in Tech, helping support our shared goal to empower Latinos that work in technology and ensure that there is a fair representation at all levels of the tech ecosystem!<\/p>\r\n<p><em>Are you passionate about impact and innovation? Explore <a href=\"http:\/\/Iterable.com\/careers\" target=\"_blank\" rel=\"noopener\">career opportunities<\/a> with Iterable.<\/em><\/p>","post_title":"\u201cAsk An Iterator:\u201d Sebastian Cabrera Launches the Latinx Affinity Group","post_excerpt":"Demonstrating the importance of diversity & inclusion at Iterable, meet Sebastian Cabrera, leader of the new Latinx Affinity Group.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ask-an-iterator-sebastian-cabrera-launches-the-latinx-affinity-group","to_ping":"","pinged":"","post_modified":"2021-09-23 10:03:15","post_modified_gmt":"2021-09-23 17:03:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92811","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 23, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Latinx Affinity Group\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092321_Sebastian-Cabrera-QA_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ask-an-iterator-sebastian-cabrera-launches-the-latinx-affinity-group\/"},{"ID":92763,"post_author":"79","post_date":"2021-09-22 09:20:52","post_date_gmt":"2021-09-22 16:20:52","post_content":"<p>In June, Apple rocked the marketing world with their announcement of Mail Privacy Protection and a slew of other iOS 15 features that promised to shake things up for many marketers. Now, with WWDC 21 in the rear view, <a href=\"https:\/\/techcrunch.com\/2021\/09\/14\/iphone-users-will-receive-ios-15-update-on-september-20\/\" target=\"_blank\" rel=\"noopener\">here we are<\/a>!<\/p>\r\n<p>We\u2019ve shared our <a href=\"https:\/\/iterable.com\/blog\/what-apples-ios-15-privacy-updates-mean-for-marketers\/\" target=\"_blank\" rel=\"noopener\">initial thoughts on the subject previously<\/a>, and when the iOS 15 beta was released, we were eager to get our hands on it and see what\u2019s ahead of this week\u2019s go-live date. And now that we\u2019ve had the chance to dig in, we\u2019ve found our POV remains the same: these changes are fantastic for consumers and we love seeing major companies like Apple take a privacy-first stance\u2014especially on the mobile front.<\/p>\r\n<h3>iOS 15 at Iterable<\/h3>\r\n<p>Now, as the mobile Product Lead here at Iterable, this blog is going to focus on our mobile response. As a quick refresher, iOS 15 introduced two new features, Focus mode and notifications summary, that help consumers maintain balance in a world where push notifications are constantly vying for your attention.<\/p>\r\n<p>Focus mode enables you to schedule times of day or even locations where you don't want to be pinged by notifications, other than those from specific apps or contacts (think Slack or messages from family). Anything else is going to be shown to you after Focus mode is turned off.<\/p>\r\n<p>Notification summary, on the other hand, lets you replace the ad-hoc drips of incoming push notifications from your chosen apps with a summarized digest of received messages throughout the day. In this case, Apple uses machine learning to comb through user engagement and other data to determine which apps get marquee placement in the summary, while the rest are seen only after tapping into the summary.<\/p>\r\n<p>Personally, we\u2019re big fans of both\u2014especially Focus mode during work hours. It's been awesome. That said, I\u2019d imagine adoption will be substantial, raising a couple of key deliverability questions for marketers:<\/p>\r\n<ul>\r\n\t<li>If a user is in Focus mode, how can I reach them with time sensitive information like delivery notices or critical updates?<\/li>\r\n\t<li>If my app is featured in the notification summary, but my user has multiple queued messages, how do I know which one bubbles to the top?<\/li>\r\n<\/ul>\r\n<h3>Push Notification Interruption Levels<\/h3>\r\n<p>Great questions! Staying top of mind is critical which is why we\u2019re introducing two new push notification settings into our push offering this quarter. The first, aptly named interruption levels, lets marketers choose the right level of urgency for their push messages:<\/p>\r\n<ul>\r\n\t<li><strong>Passive<\/strong>: less obtrusive, won\u2019t wake or vibrate your phone\u2014they go straight to the notification center and and are listed on notification summaries<\/li>\r\n\t<li><strong>Active<\/strong>: your typical iOS push. They wake the screen, make a sound or vibrate once received\u2014BUT they won\u2019t break through Focus mode.<\/li>\r\n\t<li><strong>Time-Sensitive<\/strong>: similar to Active, but WILL break through Focus mode even if they aren\u2019t from an \u201capproved\u201d app.<\/li>\r\n\t<li><strong>Critical<\/strong>: as the name entails, this level alert will come through unimpeded. (This alert level requires special approval from Apple and is typically reserved for governmental, public agency or healthcare app use cases.)<\/li>\r\n<\/ul>\r\n<table style=\"border-collapse: collapse; width: 100%; height: 115px;\">\r\n<tbody>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\"><strong>Interruption level<\/strong><\/td>\r\n<td style=\"width: 25%; height: 23px;\"><strong>Overrides scheduled delivery<\/strong><\/td>\r\n<td style=\"width: 25%; height: 23px;\"><strong>Breaks through Focus Mode<\/strong><\/td>\r\n<td style=\"width: 25%; height: 23px;\"><strong>Overrides ring\/silent switch<\/strong><\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Passive<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Active<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Time Sensitive<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u274c<\/td>\r\n<\/tr>\r\n<tr style=\"height: 23px;\">\r\n<td style=\"width: 25%; height: 23px;\">Critical<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<td style=\"width: 25%; height: 23px;\">\u2705<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>Important aside: We applaud Apple for enabling developers and marketers to prioritize their messages\u2019 importance. However, it\u2019s extremely important that marketers ensure their content warrants the given interruption levels. Don\u2019t take advantage of this power.<\/p>\r\n<p>The first time a user receives a time sensitive notification, they\u2019ll be asked if they would like to continue receiving such messages. Be warned! Apple makes it easy for users to opt-out from further time sensitive messages should they feel your message wasn\u2019t actually time sensitive in the first place.<\/p>\r\n<p>It\u2019s probably not worth severing your connection over a promo push. Use your best judgment here. If you\u2019re interested in reading more, Apple provides some tips in their <a href=\"https:\/\/developer.apple.com\/design\/human-interface-guidelines\/ios\/system-capabilities\/notifications\" target=\"_blank\" rel=\"noopener\">Human Interface Guidelines<\/a> on how to create a good messaging experience and provides some specific guidelines for using interruption levels appropriately.<\/p>\r\n<p>Now, back to Iterable! From your iOS Push Template, you can assign any of these levels to your messages from our new drop down menu. Very simple and straightforward with no major change to your typical workflow.<\/p>\r\n\r\n[caption id=\"attachment_92855\" align=\"alignnone\" width=\"2978\"]<img class=\"size-full wp-image-92855\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/interruption-levels.png\" alt=\"\" width=\"2978\" height=\"1986\" \/> Click, pick, send! Simple as that.[\/caption]\r\n\r\n<h3>Relevance Score<\/h3>\r\n<p>Next up is Relevance score. As you might\u2019ve guessed, this enables marketers to add an appropriate priority weight to their messages. This weighting controls which notifications will appear at the top of summary (if it's featured and there are multiple messages from their app).<\/p>\r\n<p>And much like its close cousin Interruption levels, Relevance score, too, can now be added from the template editor. For simplicity sake, marketers can select their message\u2019s Relevance score from 0.0 to 1.0 from our dropdown to assign the right weighting to their different push messages, or type in an exact desired value.<\/p>\r\n\r\n[caption id=\"attachment_92770\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-92770\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Relevance-Score.png\" alt=\"Re\" width=\"512\" height=\"368\" \/> <em>Choose the score that best suits your message.<\/em>[\/caption]\r\n\r\n<h3>Push Notification Action Button Icons<\/h3>\r\n<p>And as an added bonus, iOS 15 gives us the ability to add icons to action buttons. You've probably seen these action buttons when you sign into an SSO service\u2014that push notification let\u2019s you confirm it's actually you trying to sign into some account.<\/p>\r\n\r\n[caption id=\"attachment_92776\" align=\"alignnone\" width=\"512\"]<img class=\"size-full wp-image-92776\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Push-Action-Button.jpeg\" alt=\"Push Action Button\" width=\"512\" height=\"369\" \/> <em>Your typical action button experience<\/em>[\/caption]\r\n\r\n<p>Coming this winter, our push action buttons will support icons to spice up that message! Since experience is the name of today\u2019s game, an added personal touch with the right icon can help make your message more interesting but also give your responses some added visual and intuitive context.<\/p>\r\n\r\n[caption id=\"attachment_92782\" align=\"alignnone\" width=\"390\"]<img class=\"size-full wp-image-92782\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Visual-Updates.png\" alt=\"The new push experience\" width=\"390\" height=\"512\" \/> <em>The new action button experience!<\/em>[\/caption]\r\n\r\n<h3>Wrapping Up<\/h3>\r\n<p>Like we said, we're really excited about this consumer-first shift, but we\u2019re even more excited to bring these iOS 15 features to marketers everywhere! We\u2019ve got a full docket of mobile enhancements coming your way this year so make sure to stay tuned!<\/p>\r\n<p>&nbsp;<\/p>","post_title":"iOS 15, Push Notifications, Iterable: What You Should Know","post_excerpt":"The iOS 15 updates are fantastic for consumers. We love seeing a privacy-first stance\u2014especially when it involves push notifications.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"ios-15-push-notifications-iterable-what-you-should-know","to_ping":"","pinged":"","post_modified":"2021-09-23 19:04:45","post_modified_gmt":"2021-09-24 02:04:45","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92763","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 22, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092221_iOS-15-Push-Notifications-Iterable_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/ios-15-push-notifications-iterable-what-you-should-know\/"},{"ID":92661,"post_author":"79","post_date":"2021-09-21 09:10:47","post_date_gmt":"2021-09-21 16:10:47","post_content":"<p>I love a good pun\u2014ask anyone on my team. I think it all started when I was a kid and went to a neighborhood birthday party where the magician\u2019s stage name was \u201cJustin Time.\u201d Anyway...because of my affinity for wordplay, it seems marketing was the right career path for me. Puns have had a long-standing presence in marketing campaigns and, lately, it\u2019s made me wonder why.<\/p>\r\n<p>Puns are often crudely labeled as \u201c<a href=\"https:\/\/www.fatherly.com\/health-science\/the-science-behind-the-puns\/\" target=\"_blank\" rel=\"noopener\">dad-jokes<\/a>\u201d\u2014maxing out the cheese-o-meter\u2014so why are marketing teams using them in their campaigns? They can\u2019t be as bad as some people think. In fact, if they\u2019re being used to attract and retain customers, they must be appealing on some level.<\/p>\r\n<p>Yes, some...okay...a lot of...fine...most puns elicit headache-inducing eyerolls, but you have to admit, there\u2019s something a little special about the clever nature of a well-crafted pun, right? No? Just me? Alright, well, if you\u2019re not of the same mindset, hopefully I can convince you of the magic of a proper pun.<\/p>\r\n<p><em>Disclaimer: If you\u2019re not a pun fan, you may want to head out now because, without puns scattered throughout, this post would be like a pencil with two erasers\u2014pointless.<\/em><\/p>\r\n<h3>An Introductory Course: Welcome to Puns Pun01<\/h3>\r\n<p>In an <a href=\"https:\/\/www.npr.org\/2011\/05\/15\/136253845\/not-jest-for-pun-a-surprising-history-of-wordplay\" target=\"_blank\" rel=\"noopener\">interview with NPR<\/a> (aptly titled \u201cNot Jest for Pun\u201d), John Pollack, author of <a href=\"https:\/\/www.goodreads.com\/book\/show\/10115296-the-pun-also-rises\" target=\"_blank\" rel=\"noopener\">The Pun Also Rises<\/a>, says, \u201cA pun is notoriously difficult to define, but it's a type of wordplay, and it takes many different forms...The most common type of pun is the humorous use of a word in such a way that because of its sound, you can interpret it in more than one way.\u201d<\/p>\r\n<p><a href=\"https:\/\/nypost.com\/2015\/08\/18\/a-brief-history-of-puns-from-shakespeare-to-bobs-burgers\/\" target=\"_blank\" rel=\"noopener\">Puns aren\u2019t new<\/a>, either. Shakespeare was a fan of the well-crafted pun. In Romeo and Juliet, for example, after Mercutio was fatally stabbed, he remarks, \u201cAsk for me tomorrow, and you shall find me a grave man.\u201d<\/p>\r\n<p>This is exactly what John Pollack is talking about when he mentions more than one interpretation of a word. It\u2019s on the reader to dig deeper and find the buried meanings. (See what I did there?)<\/p>\r\n<p>Because puns have multiple meanings layered into quick quips, the audience has to pause to fully understand the joke. Maybe they even read it twice. Then, once it clicks, it\u2019s like they\u2019ve been let in on a secret\u2014they\u2019re in the know. Puns have the ability to say more with less and be thought-provoking, making them perfect for attention-grabbing marketing.<\/p>\r\n<h3>Creating an Emotional Punnection<\/h3>\r\n<p>Puns are funny. Maybe not gut-busting funny, but they\u2019ll at least garner a chuckle or two. But does this chuckle really help you achieve your marketing goals? According to <a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/06\/15\/the-cmos-guide-to-using-humor-in-marketing\/?sh=3906617e62bf\" target=\"_blank\" rel=\"noopener\">The CMO\u2019s Guide to Using Humor in Marketing<\/a> from Forbes, there are four key benefits to adding humor to your marketing campaigns:<\/p>\r\n<ul>\r\n\t<li>[Jokes are] attention-grabbing. Humor often stands out from other marketing and advertising attempts because it\u2019s naturally <strong>colorful and original<\/strong>.<\/li>\r\n\t<li>People love to spread laughter. Making your campaign humorous imbues it with <strong>more<\/strong> <strong>shareability<\/strong>.<\/li>\r\n\t<li>Funny brands are more relatable and are <strong>seen as more trustworthy <\/strong>and human.<\/li>\r\n\t<li>Humor is <strong>linked to higher recall<\/strong>, which means any message imbued with humor will be easier for your target demographics to remember.<\/li>\r\n<\/ul>\r\n<p>Happiness is an emotion, after all, and emotions can be powerful tools when it comes to marketing.<\/p>\r\n<p>As <a href=\"https:\/\/instapage.com\/blog\/emotional-marketing\" target=\"_blank\" rel=\"noopener\">Instapage<\/a> says, \u201cNeuro-imagery scans show that when consumers evaluate brands, they use their emotions, based on personal feeling and experiences, rather than information about the brand, such as features and facts.\u201d This is the case for all emotions, not just happiness. You can probably recall a marketing campaign that tugged on your heartstrings (a strategy Forbes calls, \u201c<a href=\"https:\/\/www.forbes.com\/sites\/onmarketing\/2015\/04\/28\/sadvertising-pulls-on-consumers-heartstrings-and-purse-strings\/?sh=48d9ba7c3d99\" target=\"_blank\" rel=\"noopener\">Sadvertising<\/a>\u201d) just as easily as you can recall one that made you laugh.<\/p>\r\n<p>Using humor in marketing connects to each customer and makes them feel which, in turn, creates more stickiness and helps them remember your brand.<\/p>\r\n<h3>You\u2019re Punbelievable<\/h3>\r\n<p>I\u2019ve obviously got to include some heavy-hitters in the marketing and advertising pun world. If nothing else, these will make you smirk and say \u201chm, clever.\u201d<\/p>\r\n<p><a href=\"https:\/\/www.lyft.com\/\">Lyft<\/a>, the rideshare app, for example, sent this email out to promote carbon neutrality on Earth Day. They\u2019re telling customers to put their booties on bikes rather than get into a car. But, if you do have to get in a car, you can carpool with others to fill the seats and reduce the number of cars needed. Lyft referred to this as \u201cbutt-math.\u201d What got me was the CTA. \u201cBut wait, there\u2019s more\u201d is often used in late-night infomercials, but Lyft made it work for them.<\/p>\r\n\r\n[caption id=\"attachment_92662\" align=\"alignnone\" width=\"926\"]<img class=\"size-full wp-image-92662\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-20-at-10.53.11-AM.png\" alt=\"Butt Lyft\" width=\"926\" height=\"962\" \/> <em>Lyft included a really simple, commonly used marketing phrase, repurposed as a punny CTA to fit the theme of the email. Source: <a href=\"https:\/\/sendgrid.com\/blog\/how-to-write-fun-emails-plus-examples\/\" target=\"_blank\" rel=\"noopener\">SendGrid<\/a>.<\/em>[\/caption]\r\n\r\n<p><a href=\"https:\/\/www.tunnelbear.com\/\" target=\"_blank\" rel=\"noopener\">TunnelBear<\/a>, a public VPN service, sent this email out on\u2014you guessed it\u2014Cyber Monday. Being a brand with the name \u201cbear\u201d in the title gives you a lot of opportunities to get creative with puns. TunnelBear basically rebranded Cyber Monday to Cybear Monday. Because customers likely get an influx of emails on Cyber Monday, TunnelBear used this as an opportunity to stand out from the pack. Clever, right?<\/p>\r\n\r\n[caption id=\"attachment_92668\" align=\"alignnone\" width=\"680\"]<img class=\"size-full wp-image-92668\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Cybear-Monday.png\" alt=\"Puns in Marketing - Cybear Monday\" width=\"680\" height=\"1359\" \/> <em>Even the followup copy refers to Cybear Monday as \u201celusive\u201d\u2014a nod to their bear-centric branding. Bear-y cute. Source: <a href=\"https:\/\/reallygoodemails.com\/emails\/extended-cybear-monday-sale\" target=\"_blank\" rel=\"noopener\">ReallyGoodEmails<\/a>.<\/em>[\/caption]\r\n\r\n<p>Even the followup copy refers to Cybear Monday as \u201celusive\u201d\u2014a nod to their bear-centric branding. Bear-y cute. Source: ReallyGoodEmails.<\/p>\r\n<p>Lastly, we have <a href=\"http:\/\/bendonlingerie.co.nz\" target=\"_blank\" rel=\"noopener\">Bendon Lingerie<\/a>. This email highlights their briefs, both men\u2019s and women\u2019s, and captures the audience\u2019s attention right off the bat with the bolded headline \u201cKeep It Brief.\u201d A commonly used saying, Bendon is repurposing the phrase to work for their line of clothing. For a lingerie brand, this is a perfect pun. Would I recommend a shorter email, just to play into the pun more? Perhaps. But still, it\u2019s pretty genius.<\/p>\r\n\r\n[caption id=\"attachment_92674\" align=\"alignnone\" width=\"1224\"]<img class=\"size-full wp-image-92674\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/screencapture-mailcharts-emails-ffb025e8-de0f-e156-f411-9bd1e5af1d06-2021-09-20-10_41_02-edit.png\" alt=\"Bendon Lingerie Puns in Marketing\" width=\"1224\" height=\"7047\" \/> <em>With this bold and above-the-fold headline, customers immediately know what the email is about but are also drawn in by the pun. Source: <a href=\"https:\/\/www.mailcharts.com\/blog\/funny-emails\" target=\"_blank\" rel=\"noopener\">Mailcharts<\/a>.<\/em>[\/caption]\r\n\r\n<p>Puns add just a little more oomph to your emails. The copy creates a memorable experience and the imagery helps drive home the humor. Combining clever copy with a <a href=\"https:\/\/iterable.com\/blog\/8-email-design-trends-2021\/\" target=\"_blank\" rel=\"noopener\">well-designed email<\/a> not only makes the customer think about (and even potentially share) your messaging, it shows that you, as a brand, took the time to make this a pun-of-a-kind experience for them.<\/p>\r\n<h3>Punderstanding Your Customers<\/h3>\r\n<p>Above all else, marketing is about understanding your target audience. If you\u2019re selling a product or service that has more serious undertones, you may not want to involve wordplay. For example, you\u2019re not seeing Melissa Etheridge toss dog puns into her heartbreaking ASPCA commercials. That would be gauche.<\/p>\r\n<p>In <a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2018\/06\/15\/the-cmos-guide-to-using-humor-in-marketing\/?sh=3906617e62bf\" target=\"_blank\" rel=\"noopener\">The CMO\u2019s Guide to Using Humor in Marketing<\/a> there are also potential downsides to using humor:<\/p>\r\n<ul>\r\n\t<li>The wrong joke at the wrong time can make your brand look amateurish and unprofessional.<\/li>\r\n\t<li>If people think you\u2019re cracking jokes for the sole purpose of getting more attention, you\u2019ll be seen as exploitative rather than funny.<\/li>\r\n\t<li>Humor can cheapen certain ideas or make them be taken less seriously.<\/li>\r\n\t<li>In some cases, humor can be outright offensive.<\/li>\r\n<\/ul>\r\n<p>The moral of the story: you should always strive to put your customers first. While being clever and including wordplay to elicit happiness can work for some brands, if using puns in marketing doesn't appeal to your target audience or align with your brand\u2019s style, don\u2019t use them.<\/p>\r\n<p><em>To learn more about how your marketing technology can help you appeal to your audience, as individuals, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/?utm_source=blogCTA&amp;utm_medium=blog&amp;utm_campaign=WhyDesktopUXMatters072021\" target=\"_blank\" rel=\"noopener\">request an Iterable demo<\/a> today.<\/em><\/p>","post_title":"Don\u2019t (P)underestimate the Power of Puns in Marketing","post_excerpt":"If puns in marketing are being used to attract and retain customers, they must be appealing on some level. Let's dig into why.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"dont-punderestimate-the-power-of-puns-in-marketing","to_ping":"","pinged":"","post_modified":"2021-09-21 10:12:55","post_modified_gmt":"2021-09-21 17:12:55","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92661","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 21, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Puns in Marketing\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/092121_Puns-in-Marketing_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/dont-punderestimate-the-power-of-puns-in-marketing\/"},{"ID":92251,"post_author":"79","post_date":"2021-09-16 05:53:26","post_date_gmt":"2021-09-16 12:53:26","post_content":"<p>We\u2019re excited to welcome Stephanie Buscemi, Chief Marketing Officer of Confluent and former Chief Marketing Officer of Salesforce, to our board of directors. With 25 years of experience in marketing and technology, Stephanie's industry expertise and track record of outstanding leadership will be essential to our continued growth.<\/p>\r\n<p>Stephanie joins our board following a series of exciting and impactful announcements. We announced our <a href=\"https:\/\/iterable.com\/blog\/our-next-chapter-series-e-funding-announcement\/\" target=\"_blank\" rel=\"noopener\">Series E Funding<\/a>, hired our <a href=\"https:\/\/iterable.com\/blog\/leading-in-the-future-of-dei-qa-with-markita-jack\/\" target=\"_blank\" rel=\"noopener\">Head of DEI Markita Jack<\/a>, shared our vision for a <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">hybrid, people-first workplace<\/a>, and launched <a href=\"https:\/\/iterable.com\/blog\/introducing-aurora-the-next-generation-of-iterables-user-experience\/\" target=\"_blank\" rel=\"noopener\">Aurora<\/a>, our next-generation user experience. We\u2019re committed to leading in a more innovative (and exciting) future in tech, and we\u2019re proud to share the milestones that take us a step closer to this goal.<\/p>\r\n<p>Now, we have the pleasure of welcoming Stephanie Buscemi into our community. Let\u2019s get to know our newest board member:<\/p>\r\n<h4>Stephanie, can you tell us a little about yourself?<\/h4>\r\n<p>I\u2019ve spent the last 25 years in enterprise software, in a variety of marketing leadership roles. I love the field of marketing, as it presents a unique opportunity to be the voice of the customer. The marketing function sits within an organization at the epicenter between \u201cwho makes\u201d and \u201cwho sells\u201d a product and services. When executed effectively, this role has the potential to create a vision and narrative for the customer. I have always valued the marketer's ability and opportunity to impact the customer experience. In my work, I\u2019ve focused on expanding the story a marketer tells, reaching beyond topics like products and services, to focus on values, mission, and ethics. Customer centricity and cultural inclusivity have always taken priority in my work.<\/p>\r\n<p>On a personal note, I am married and have a 15-year-old daughter and three grown stepchildren. I have lived in the Bay Area for most of my life. In my free time, I enjoy practicing yoga, reading, skiing, traveling, and spending time with my family.<\/p>\r\n<h4>Tell us about your journey to Iterable.<\/h4>\r\n<p>Throughout my career, I have often witnessed CMOs and Marketing leaders define themselves as a \u201cbrand-\u201d \u201cdemand gen-\u201d,\u201cproduct-led\u201d CMO. While none of these denominations are explicitly wrong, they describe the interests of the company and not the customer. Building a company's brand, driving revenue growth, and being product-driven are all critically important, but when described with such singularity, they are far too inwardly focused. Rarely do I hear an elevator pitch that begins, \u201cI am a customer-led CMO, I am here in service of the customer and as such I am a lifetime student of the customer and an evangelist for them within my company.\u201d<\/p>\r\n<p>To thrive in today\u2019s customer-driven economy, I believe that marketers and businesses have to put the customer at the center of everything they do. Iterable\u2019s commitment to customer-centricity is what attracted me to the company. Iterable empowers marketers to unify the customer experience across all channels in real time, helps brands orchestrate experiences for their customers, and enables behavior-based personalization all while honoring demands for privacy full compliance across HIPAA, SOC2, GDPR, and more.<\/p>\r\n<h4>How does Iterable stand out in the marketing technology space?<\/h4>\r\n<p>The marketing technology space is rapidly changing, and is at a pivotal moment with the convergence of digital, AI, and the demand for seamless, memorable, and individualized customer journeys. Whether opening an email, posting to social media, talking to a service rep, buying something online or in a store, customers want a brand that is intuitive, empathetic, and will work to build a relationship based on trust and transparency. Iterable is at the forefront of this marketing transformation. They are guiding some of the world\u2019s most advanced marketers in industries like consumer packaged goods and retail on how to orchestrate rich customer experiences at scale, striking the right balance between privacy and personalization.<\/p>\r\n<h4>How do you anticipate your experience at Confluent and Salesforce will impact your role on Iterable\u2019s board?<\/h4>\r\n<p>Today, my experiences at Confluent are directly applicable to so much of what Iterable will encounter on its growth trajectory over the next couple of years. For example, having spent the last six months scaling a late-stage startup has provided me with great learnings and insights I can share with the Iterable team as the company continues to grow.<\/p>\r\n<p>I also bring a wealth of experience with the key audiences that Iterable targets and serves, like marketers and digital leaders. I can share not only my experiences but those of countless other B2B and B2C marketers, having interacted with marketing customers over the past seven years at Salesforce. And, as a marketing practitioner myself, I can communicate first-hand the opportunities and challenges that face the modern marketer, informing Iterable\u2019s strategies moving forward.<\/p>\r\n<p>I\u2019m also looking forward to sharing my learnings from my years of enterprise go-to-market expertise at companies like Salesforce, Oracle, and SAP to help Iterable drive scalable growth globally.<\/p>\r\n<h4>What excites you most about Iterable?<\/h4>\r\n<p>Without a doubt, the Iterable product and the people. The Iterable product is ahead of what is a very crowded and noisy marketing technology landscape today. The limitless marketing tools and technologies marketers have at their disposal are, for the most part, still incapable of orchestrating personalized experiences for their customers.<\/p>\r\n<p>This is where Iterable stands out among the rest. A number of Iterable\u2019s customers, unprompted, have shared the transparency and visibility in which the Iterable team works with them. They repeatedly cited how easy the product is for them to use and how Iterable sticks to their commitments and is continuously innovating and driving new value for them and their respective businesses. The Iterable team is seen as a trusted partner to their customer, and the product is bringing joy to our customers\u2019 customers.<\/p>\r\n<h4>We\u2019re big on values here at Iterable. Which of our <a href=\"https:\/\/docs.google.com\/presentation\/d\/1EFF15FRHcteuTF6FyGw9D_28VcklZLpCkpgMT1YMqPo\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">four values<\/a> (Trust, Humility, Balance, Growth Mindset) resonates the most with you and why?<\/h4>\r\n<p>Iterable is committed to a set of core values, and I respect greatly the importance they place on their values in everything they do. Businesses need something to anchor and guide them; they have to be about more than just their products and services. Iterable is guided by their values, and it serves them well, creating value for their customers as well. It\u2019s tough to select just one value that resonates most, as they all speak to me is foundational to building and growing customer relationships. Without trust, you have nothing to build on, and therefore, I would say it is the most important to me.<\/p>\r\n<p><em>To learn more about the Iterable values and culture that Stephanie speaks so highly of, check out our <a href=\"https:\/\/iterable.com\/culture\/\" target=\"_blank\" rel=\"noopener\">Culture<\/a> page.\u00a0<\/em><\/p>\r\n<p>&nbsp;<\/p>","post_title":"Our New Board Member: Q&A with Stephanie Buscemi","post_excerpt":"We\u2019re excited to welcome Stephanie Buscemi, CMO of Confluent and former Chief Marketing Officer of Salesforce, to our board of directors.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"our-new-board-member-qa-with-stephanie-buscemi","to_ping":"","pinged":"","post_modified":"2021-09-16 05:53:26","post_modified_gmt":"2021-09-16 12:53:26","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92251","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 16, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Q&amp;A with Stephanie Buscemi\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Stephanie-Buscemi_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/our-new-board-member-qa-with-stephanie-buscemi\/"},{"ID":92359,"post_author":"79","post_date":"2021-09-15 14:29:13","post_date_gmt":"2021-09-15 21:29:13","post_content":"<p>We\u2019re all familiar with the cart abandonment email. Whether as marketers or as shoppers we all know the classic \u201cyou\u2019ve left something in your cart!\u201d subject lines. Because abandoned cart emails get all the glory, we want to focus on the lesser-known sibling of the cart abandonment campaign: <strong>the browse abandonment campaign<\/strong>.<\/p>\r\n<p>Abandoned browse messages are usually sent after shoppers have been bouncing around your site (or app), from product page to product page, but then, before they actually add anything to their cart and checkout, they leave.\u00a0\u00a0<\/p>\r\n<p>From the jump, it\u2019s clear that abandoned cart and abandoned browse campaigns are reaching shoppers at different stages in their buying journeys. To better understand when to send one or the other and what they should look like, we have to dive deeper into what causes someone to abandon browsing and abandon their cart in the first place.<\/p>\r\n<h3>Why They Abandon Us\u00a0<\/h3>\r\n<p>A user who abandons their cart is much farther along in their shopping journey than a user who abandons browsing an item. Someone who has built a cart is close to purchasing while someone who is just browsing is often in the research stage or even just \u201cwindow shopping\u201d without the intent to make a purchase.\u00a0<\/p>\r\n<p>To fully understand the why, we as marketers have to get inside the heads of the users when they close the browser window.<\/p>\r\n<p><a href=\"https:\/\/manychat.com\/blog\/cart-abandonment-vs-browse-abandonment\/\" target=\"_blank\" rel=\"noopener\">Manychat<\/a> highlights the reasons between abandoning browse and abandoning a cart:\u00a0<\/p>\r\n<h4>Why Shoppers Abandon Browse<\/h4>\r\n<ul>\r\n\t<li>Just looking for ideas<\/li>\r\n\t<li>Comparison shopping<\/li>\r\n\t<li>Product doesn\u2019t meet needs<\/li>\r\n\t<li>Too expensive<\/li>\r\n\t<li>Slow loading site (slow-loading sites increase the abandonment rate by 75%)<\/li>\r\n\t<li>Read a bad review<\/li>\r\n<\/ul>\r\n<h4>Why Shoppers Abandon a Cart<\/h4>\r\n<ul>\r\n\t<li>Checkout process too long<\/li>\r\n\t<li>Action timed out<\/li>\r\n\t<li>Issue with payment processing<\/li>\r\n\t<li>Are unsure of purchase<\/li>\r\n\t<li>Worried about price<\/li>\r\n\t<li>Registration requirements<\/li>\r\n\t<li>Lack of site security<\/li>\r\n\t<li>Shipping is not fast enough<\/li>\r\n<\/ul>\r\n<p>Because shoppers who have abandoned their cart are farther along in the buying process and their abandonment may point out more actionable site fixes or user experience enhancements, many marketers dedicate more resources to building abandoned cart campaigns over abandoned browse campaigns.<\/p>\r\n<p>In fact, a quick Google search for abandoned browse campaigns results in a lot of abandoned cart campaigns. But, the less popular abandoned browse campaigns are super valuable for turning those who are \u201cjust looking\u201d into buyers.<\/p>\r\n<h3>The Impact of Abandoned Browse Campaigns<\/h3>\r\n<p>According to <a href=\"https:\/\/www.salecycle.com\/blog\/strategies\/what-is-browse-abandonment\/\" target=\"_blank\" rel=\"noopener\">Salecycle<\/a>, \u201cBrowse abandonment emails have an 80.9% higher open rate and 50.5% higher click through rate than traditional emails, while 26% of all browsers that open these emails will click through and return to the site.\u201d\u00a0<\/p>\r\n<p>What differentiates abandoned browse emails? By nature, they\u2019re personalized. They contain customer-specific information (what they looked at, when they looked at it, etc.) and that alone positively impacts the customer experience. <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> builds relationships, promotes brand awareness, fosters loyalty, and increases repeat business.<\/p>\r\n<h4>Personalization in Abandoned Browse Campaigns<\/h4>\r\n<p>To step-up the level of personalization, your brand can implement <a href=\"https:\/\/neilpatel.com\/blog\/form-data-profile\/\" target=\"_blank\" rel=\"noopener\">progressive profiling<\/a> to start building a customer profile based on the little information you may have collected. Every time a customer interacts (or doesn\u2019t interact) with your brand, you have the opportunity to learn something new about them.\u00a0<\/p>\r\n<p>For example, your marketing team can make educated guesses, based on the actions of customers that are similar to this new customer, as to what the new customer may be interested in going forward. This initial data can be worked into abandoned browse messaging to make sure your customers are getting content that\u2019s as individualized as possible in the early stages of their journey.<\/p>\r\n<h4>Connect Cross-Channel<\/h4>\r\n<p>It\u2019s also important to remember that abandoned browse messages don\u2019t always need to come in the form of an email. If a user has downloaded your app and registered, you could send an abandoned browse <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-push-notifications-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">push notification<\/a>. If they\u2019ve added their phone number, send them an abandoned browse <a href=\"https:\/\/iterable.com\/blog\/plus-one-how-adding-sms-benefits-your-marketing\/\" target=\"_blank\" rel=\"noopener\">SMS<\/a>. But, because an email address is usually the contact information brands collect first (think about all of those popups asking for your email in exchange for a 10% off coupon), it\u2019s often the easiest way to contact a user.\u00a0<\/p>\r\n<p>While they don\u2019t necessarily need to contain coupons or urgent deadlines like abandoned cart messages, abandoned browse campaigns are a nudge in the right direction. They\u2019re a reminder of what the shopper has looked at and can encourage them to convert. Let\u2019s take a look at some examples.<\/p>\r\n<h3>Examples of Abandoned Browse Campaigns<\/h3>\r\n<p><a href=\"https:\/\/www.vans.com\/\" target=\"_blank\" rel=\"noopener\">Vans<\/a>, the footwear and apparel brand, understands where the shopper is in their journey when they abandon a browse. Rather than being pushy with last-minute deals, this email invites the shopper to check out new styles and offers suggestions in addition to featuring the abandoned item (Sun Waves Tie Dye Midi Dress).\u00a0<\/p>\r\n\r\n[caption id=\"attachment_92360\" align=\"alignnone\" width=\"860\"]<img class=\"size-full wp-image-92360\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-10-at-10.01.12-AM.png\" alt=\"Vans Abandoned Browse\" width=\"860\" height=\"1170\" \/> <em>With \u201cShop Now\u201d CTAs and \u201cmight\u201d in their copy, Vans is delicately guiding users back to the site.<\/em>[\/caption]\r\n\r\n<p>In their abandoned browse email, <a href=\"https:\/\/www.asos.com\/us\/\" target=\"_blank\" rel=\"noopener\">ASOS<\/a>, an online retailer, very clearly calls out the fact that the shopper was browsing. They label the initial session as a \u201cfirst impression\u201d and invite shoppers to return to the site for a second look.\u00a0<\/p>\r\n<p><strong><em><a href=\"https:\/\/iterable.com\/blog\/customer-experience-asos\/\" target=\"_blank\" rel=\"noopener\">Learn more<\/a> about how ASOS integrates browse abandonment into their customer experience.<\/em><\/strong><\/p>\r\n\r\n[caption id=\"attachment_92389\" align=\"alignnone\" width=\"1340\"]<img class=\"wp-image-92389 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ASOS-Abandoned-Cart.png\" alt=\"Asos Abandoned Browse\" width=\"1340\" height=\"2456\" \/> <em>This is a gentle reminder of the user\u2019s session, with a light invitation to continue browsing. Source: <a href=\"https:\/\/www.smartrmail.com\/blog\/best-browse-abandonment-email-examples\/\" target=\"_blank\" rel=\"noopener\">SmartrMail<\/a>. <\/em>[\/caption]\r\n\r\n<p>Lastly, we have <a href=\"https:\/\/www.hydroflask.com\/\" target=\"_blank\" rel=\"noopener\">Hydro Flask<\/a>, a water bottle brand. Not only does this abandoned browse email contain the abandoned product, it also has the shopper\u2019s name for an extra layer of personalization. Then, Hydro Flask goes another step further and shares some products that have been frequently purchased with the abandoned item.\u00a0<\/p>\r\n\r\n[caption id=\"attachment_92395\" align=\"alignnone\" width=\"600\"]<img class=\"wp-image-92395 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Hydro-Flask-Example.jpeg\" alt=\"Hydro Flask Abandoned Browse\" width=\"600\" height=\"1617\" \/> <em>Hydro Flask uses clever copy with customer personalization to entice the browse abandoner back to the site to make their purchase. Source: <a href=\"https:\/\/www.izooto.com\/blog\/browse-abandonment-ecommerce\" target=\"_blank\" rel=\"noopener\">iZooto<\/a>.<\/em>[\/caption]\r\n\r\n<p>These examples are all playful, light, no-pressure reminders that aim to bring the browser back to the site rather than scaring them away. These messages may look a lot different than abandoned cart emails and it\u2019s because of where these customers are in their shopping journey.<\/p>\r\n<h3>Shopping Journey Stage Matters<\/h3>\r\n<p>We\u2019re by no means knocking abandoned cart campaigns in favor of abandoned browse campaigns. It all depends on where customers are in their shopping journeys. There are times when it doesn\u2019t make sense to send an abandoned browse, but it all relies on how the customer might receive said messages.\u00a0<\/p>\r\n<p>From the examples provided, it\u2019s evident that abandoned browse messages have a softer, less urgent tone. Abandoned browse campaigns are basically suggesting that the user comes back to the site. Abandoned cart campaigns, however, are urgent and recognize that the shopper is right on the cusp of purchasing. If you push too hard with abandoned browse messages, you\u2019ll scare shoppers away. But, if you take a more aggressive approach and highlight scarcity and deadlines with abandoned cart emails, customers with items in their cart may be more likely to convert.\u00a0<\/p>\r\n<p>Both abandoned cart emails and abandoned browse emails are great additions to any marketing strategy. In fact, it\u2019s likely you\u2019ll include both. The key is understanding when to send which and how to develop the right tone to appeal to your customers.<\/p>\r\n<p><em>To learn more about the ways your marketing channels can be connected to guide shoppers through their buying journeys, <a href=\"https:\/\/iterable.com\/form\/demo\/request-demo\/\" target=\"_blank\" rel=\"noopener\">request an Iterable demo today<\/a>.<\/em><\/p>","post_title":"Abandoned Browse vs. Abandoned Cart: What\u2019s the Difference?","post_excerpt":"Abandoned cart and abandoned browse campaigns are reaching shoppers at different stages in their buying journeys. Learn when to use which. ","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"abandoned-browse-vs-abandoned-cart-whats-the-difference","to_ping":"","pinged":"","post_modified":"2021-09-15 14:29:13","post_modified_gmt":"2021-09-15 21:29:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92359","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Browse-Abandonment_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/abandoned-browse-vs-abandoned-cart-whats-the-difference\/"},{"ID":92537,"post_author":"79","post_date":"2021-09-15 09:43:08","post_date_gmt":"2021-09-15 16:43:08","post_content":"<p>We\u2019re proud to share that we\u2019ve been named the <a href=\"https:\/\/futureofsaas.io\/the-future-of-saas-awards-2021-winners\/\" target=\"_blank\" rel=\"noopener\">Best SaaS Company to Work For<\/a> by <a href=\"https:\/\/futureofsaas.io\/\" target=\"_blank\" rel=\"noopener\">Future of SaaS<\/a>. Future of SaaS was founded in early 2020 with a mission to provide an unrivaled resource to help those within SaaS organizations drive innovation and growth. Over the course of the last year and a half, The Future of SaaS network has expanded rapidly to include leading founders, senior execs, product pros, commercial leads, talent managers, and investors from around the world.<\/p>\r\n<p>This Best SaaS Company to Work For award recognizes the companies who are really putting the work into creating a great environment for their employees. Recognizing companies with awesome perks, close-knit cultures, professional development budgets, a desire to let employees share their ideas and have their voices heard, and more, this award aims to set a standard for others in the industry. We\u2019re proud of this achievement!<\/p>\r\n<p><a href=\"https:\/\/iterable.com\/blog\/brand-affinity-explained-science-behind-ai\/\" target=\"_blank\" rel=\"noopener\">Brand Affinity\u2122<\/a> was also recognized as a finalist in the award for <a href=\"https:\/\/futureofsaas.io\/your-future-of-saas-awards-finalists\/\" target=\"_blank\" rel=\"noopener\">SaaS Product of the Year<\/a>, alongside <a href=\"https:\/\/ujet.cx\/\" target=\"_blank\" rel=\"noopener\">UJET<\/a>, <a href=\"https:\/\/engagedly.com\/\" target=\"_blank\" rel=\"noopener\">Engagedly<\/a>, and <a href=\"https:\/\/nearpod.com\/\" target=\"_blank\" rel=\"noopener\">Nearpod<\/a>. This award is for the products that have packed a punch, inspired awe and envy, or have made marketers\u2019 lives a little easier.<\/p>\r\n<h3>The Best People to Work With<\/h3>\r\n<p>As our business grows, we continue to make decisions, investments, and set initiatives that are not solely business-driven. Instead, they\u2019re driven by our partners, our communities, and our people.<\/p>\r\n<p>Here's a bit more about our commitment from Sara Reidl, VP of People here at Iterable:<\/p>\r\n<p>[video width=\"1920\" height=\"1080\" mp4=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/SARA_RIEDL-FUTUREOFSAASAWARDS.mp4\" poster=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Screen-Shot-2021-09-15-at-9.35.14-AM.png\"][\/video]<\/p>\r\n<h3>The Future of SaaS<\/h3>\r\n<p>We all have been waiting for the <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">future of work<\/a> to come, and, expedited by the pandemic, it came faster than expected. The last year and a half is completely reshaping the way we work and collaborate with our colleagues.<br \/>\r\n<br \/>\r\nIt\u2019s no surprise that many organizations are finding these times very difficult. Rather than rail against the remote work reality, it is important for leaders to recognize the opportunity to reshape and reinvent their workplaces and prepare for the post-pandemic reality.<\/p>\r\n<p>The Future of SaaS Slack Community is growing every single day. Join the conversation at <a href=\"https:\/\/futureofsaas.slack.com\/\" target=\"_blank\" rel=\"noopener\">futureofsaas.slack.com<\/a> to connect with SaaS gurus from all over the world!<\/p>\r\n<p><em>Does Iterable sound like a place where you would thrive? Explore open roles on our <a href=\"http:\/\/iterable.com\/careers\" target=\"_blank\" rel=\"noopener\">careers page<\/a>!<\/em><br \/>\r\n<br \/>\r\n<\/p>","post_title":"Iterable Named Best SaaS Company to Work For","post_excerpt":"We\u2019ve been named the Best SaaS Company to Work For by Future of SaaS & Brand Affinity\u2122 was recognized as a SaaS Product of the Year finalist!","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"iterable-named-best-saas-company-to-work-for","to_ping":"","pinged":"","post_modified":"2021-09-15 09:43:08","post_modified_gmt":"2021-09-15 16:43:08","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92537","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 15, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Future of SaaS Awards\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091521_Future-of-SaaS-Awards_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/iterable-named-best-saas-company-to-work-for\/"},{"ID":92260,"post_author":"79","post_date":"2021-09-14 08:17:41","post_date_gmt":"2021-09-14 15:17:41","post_content":"<p>Personalizing your marketing strategy has become a necessity because customers are no longer okay with one-size-fits-all communications. With the ongoing <a href=\"https:\/\/iterable.com\/whitepaper\/the-four-steps-to-a-successful-digital-transformation\/\" target=\"_blank\" rel=\"noopener\">digital transformation<\/a>, brands have the power to collect massive amounts of data and create in-depth customer profiles for each individual user. Customers know that.<\/p>\r\n<blockquote>\r\n<p><em><a href=\"https:\/\/iterable.com\/blog\/3-keys-to-unlocking-personalization\/\" target=\"_blank\" rel=\"noopener\">Personalization<\/a> is no longer optional. Customers won\u2019t be pleasantly surprised to find their name in a subject line, they expect it plus so much more. Now it\u2019s becoming critical for brands to be able to capture detailed information\u2014the right information\u2014about customers in order to fuel their personalization efforts.<\/em><\/p>\r\n<\/blockquote>\r\n<p><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2020\/02\/18\/50-stats-showing-the-power-of-personalization\/?sh=96ca3722a942\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> compiled some hard-hitting stats regarding personalization:<\/p>\r\n<ul>\r\n\t<li><a href=\"https:\/\/www.accenture.com\/_acnmedia\/PDF-77\/Accenture-Pulse-Survey.pdf\" target=\"_blank\" rel=\"noopener\">91% of consumers<\/a> say they are more likely to shop with brands that provide offers and recommendations that are relevant to them.<\/li>\r\n\t<li><a href=\"https:\/\/cmo.adobe.com\/articles\/2018\/1\/adobe-2018-consumer-content-survey.html#gs.w552qc\" target=\"_blank\" rel=\"noopener\">42% of consumers<\/a> are annoyed when content isn\u2019t personalized.<\/li>\r\n\t<li><a href=\"https:\/\/smarterhq.com\/privacy-report\" target=\"_blank\" rel=\"noopener\">90% of consumers<\/a> are willing to share personal behavioral data with companies for a cheaper and easier experience.<\/li>\r\n<\/ul>\r\n<p>Personalizing your marketing strategy isn\u2019t as easy as flipping a switch. It requires the right combination of data and tools to achieve a custom experience for every consumer.<\/p>\r\n<h3>The Personalization for Dummies Checklist<\/h3>\r\n<p>While there\u2019s no big red \u201cpersonalize\u201d button you can push to suddenly create individualized customer experiences, there is a personalization checklist. Here\u2019s the beginning to get you started:<\/p>\r\n<ol>\r\n\t<li>\r\n<h4>Data Unification<\/h4>\r\n<p>Data unification is about centralizing the vast amounts of customer data from your different marketing tools. In the last 10 years, data has gone from nice-to-have information to a driving force of almost everything we do. For B2C marketers, centralizing data in one space allows for an easier path to reaching consumers in a timely, personalized, meaningful way.<\/p>\r\n<\/li>\r\n\t<li>\r\n<h4>User Segmentation<\/h4>\r\n<p>With access to customer data comes insight into customer behaviors, motivations, demographics, and preferences. But all this data is moot if you aren\u2019t identifying what makes each customer\u2019s experience with you unique. Be picky with your data.<\/p>\r\n<\/li>\r\n\t<li>\r\n<h4>Lifecycle Mapping<\/h4>\r\n<p>Knowing where customers are in their buying journeys, or even just in their relationships with your brand is a way to personalize the content they receive. Remember that customers take their own paths through your life cycle, so be prepared to meet them where they are\u2014no matter the device, channel, or stage in the journey.<\/p>\r\n<\/li>\r\n<\/ol>\r\n<p>And this is just half of it\u2014download the full personalization checklist below! Feel free to print, bookmark, or forward to keep these personalization pillars at the forefront of your next campaign.<\/p>\r\n<p><em>Don\u2019t forget to check out the <a href=\"https:\/\/iterable.com\/whitepaper\/personalization-for-dummies\/\" target=\"_blank\" rel=\"noopener\">full Personalization for Dummies<\/a> ebook for even more actionable next steps.<\/em><\/p>\r\n<p><a href=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/9781119813989-1.pdf\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-92261 size-full\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/ITE_6-Pillars-Personalization_Banner.png\" alt=\"Personalization Checklist\" width=\"768\" height=\"192\" \/><\/a><\/p>\r\n<p>&nbsp;<\/p>","post_title":"A Personalization Checklist to Keep in Your Back Pocket","post_excerpt":"There\u2019s no magic button you can push to create personalized experiences, there's a personalization checklist to help you get you started.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"a-personalization-checklist-to-keep-in-your-back-pocket","to_ping":"","pinged":"","post_modified":"2021-09-14 08:24:25","post_modified_gmt":"2021-09-14 15:24:25","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=92260","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 14, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Personalization for Dummies Checklist\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/091421_Personalization-For-Dummies-Checklist_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/a-personalization-checklist-to-keep-in-your-back-pocket\/"},{"ID":91880,"post_author":"79","post_date":"2021-09-09 14:27:32","post_date_gmt":"2021-09-09 21:27:32","post_content":"<p>As students embark on a new school year, parents\u2014many of whom adjusted to working or going to school from home during the pandemic\u2014are confronted with a back-to-school season that looks very different from last year\u2019s.<\/p>\r\n<p>To see just how the parents at Iterable have adapted to this back to school season, we surveyed members of our Parent and Caregivers Affinity Group with children of school age, and found the following insights:<\/p>\r\n<ul>\r\n\t<li>92% of respondents\u2019 children are participating in in-person learning this school year and 7% of respondents\u2019 children are participating in hybrid learning (combination of remote and in person)<\/li>\r\n\t<li>53% of respondents did not have to adjust their working style this back to school season<\/li>\r\n\t<li>The most common response to how Iterable supports working parents was about flexibility in the work day in order to be able to do drop-offs and pick-ups<\/li>\r\n<\/ul>\r\n<p>Iterable\u2019s SVP of Sales, Americas Jan Zeman is a father of three and believes that balance is key as a working parent. \u201cMy wife and I are both professionally-driven people. Finding balance is challenging. We love raising our kids and are on the same page about priorities, both as professionals and as parents. We actively invest in our family while also pursuing our careers. Iterable\u2019s monthly Balance Days, plus the flexibility to work from home, have been really helpful.\"<\/p>\r\n<p>Adopting <a href=\"https:\/\/iterable.com\/blog\/parenting-during-pandemic\/\" target=\"_blank\" rel=\"noopener\">parenting-first<\/a> policies in your organization can be a huge boost in morale for parents and immensely helpful during a stressful time. Back to school can be an exciting time, though, so here's what our parents have to say about this year's back to school season.<\/p>\r\n<h3>Words of Wisdom from the Iterable Parents Affinity Group<\/h3>\r\n<p>Here at Iterable, we are committed to being people-centric. One way we focus on building community and connection as a team is through our <a href=\"https:\/\/iterable.com\/blog\/iterable-named-a-2021-bay-area-best-places-to-work\/\" target=\"_blank\" rel=\"noopener\">Affinity Groups<\/a>, which are created and run by employees who share a common community or identity, and they play a vital role in ensuring an inclusive environment where all are valued and empowered to succeed.<\/p>\r\n<p>Let\u2019s hear from members of our Parent and Caregiver Affinity Group about how they\u2019re navigating this back to school season!<\/p>\r\n<h4>Do you have any back to school special traditions?<\/h4>\r\n<p>\u201cTwo scoops of ice cream after school on the first day!\u201d - Kory O\u2019Rourke, Workplace Specialist<\/p>\r\n<p>\u201cHeading down to school the day before to see class lists posted on the windows of the multi-purpose room. Always exciting to see who the teacher and classmates will be.\u201d - Neil Smith, Senior Director of Technical Support<\/p>\r\n<p>\u201cNo special traditions besides a treat after their first day (going out to dinner, getting ice cream or something like that).\u201d - Heather Hafner, Manager of Customer Success<\/p>\r\n<p>\u201cWe like to do a \"spring cleaning\" type of clean up in my kids' bedrooms and organize their work stations.\u201d - Matt Greenbaum, Sr. Demand Generation Marketing Manager<\/p>\r\n<p>\u201cMy little guy already went back to school, but on the first day of school, he always gets donuts from his favorite donut shop.\u201d - Chantel Green, Senior Agency Relations Manager<\/p>\r\n\r\n[caption id=\"attachment_91881\" align=\"alignnone\" width=\"1125\"]<img class=\"size-full wp-image-91881\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Chantel-Greens-son-on-the-first-day-of-school.jpg\" alt=\"Back-to-School for Chantel Green's Son\" width=\"1125\" height=\"2000\" \/> <em>Chantel's son serving \"blue steel\"\u2014ready for the first day of school!<\/em>[\/caption]\r\n\r\n<p>\u201cBuying a new backpack.\u201d - Enrico Capitan, Manager of Solutions Architecture<\/p>\r\n<h4>Compared to last year\u2019s back to school season (fall 2020), what were the main differences this year?<\/h4>\r\n<p>\u201cKids were not in person on the first day last year\u2014so, first day photos were in pajamas!\u201d - Kory O\u2019Rourke, Workplace Specialist<\/p>\r\n<p>\u201cSo happy my kids are in school all day, getting regular in-person instruction. Our administration in our New Jersey town has done a fantastic job of managing the pandemic.\u201d - Stephanie Colleton, Enterprise Customer Success Manager<\/p>\r\n<p>\u201cLast year was fully remote on Zoom. Learning was facilitated by a teacher, and parents were required to shepherd their kids through the various activities and help them maintain their focus. It was difficult and energy-intensive. It also felt lonely at times. This year (second grade and kindergarten) is in-person. School is back to being fun for all involved.\u201d - Matt Greenbaum, Sr. Demand Generation Marketing Manager<\/p>\r\n\r\n[caption id=\"attachment_91887\" align=\"alignnone\" width=\"1920\"]<img class=\"size-full wp-image-91887\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Matt-Greenbaums-children-on-the-first-day-of-school-scaled.jpg\" alt=\"Matt's daughters ready to go back to school\" width=\"1920\" height=\"2560\" \/> <em>Matt's kids are smiling wide, ready to go!<\/em>[\/caption]\r\n\r\n<p>\u201cStarting school earlier, commuting, and learning in-person vs. on the screen are a few main differences. In-person learning makes it easier to ask questions, share thoughts, hands-on experiments; and there's more opportunity to practice and play sports more which helps build motivation and is a stress reliever.\u201d - Rebecca Chow, Enterprise Customer Success Manager<\/p>\r\n<h4>How did your working style change due to this back to school season?<\/h4>\r\n<p>\u201cHave to block time for drop off and pick up (about 1 hour round trip for both). Working at Iterable allows me to block my calendar and have the ability to do these drop offs and pick ups.\u201d - Heather Hafner, Manager of Customer Success<\/p>\r\n\r\n[caption id=\"attachment_91893\" align=\"alignnone\" width=\"1440\"]<img class=\"size-full wp-image-91893\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Heather-Hafners-sons-on-the-first-day-of-school.jpg\" alt=\"Heather's sons ready for school\" width=\"1440\" height=\"1800\" \/> <em>Lookin' sharp! Heather's crew is pumped for some in-person learning.<\/em>[\/caption]\r\n\r\n<p>\u201cI start working at 8:00am and have a quick lunch at noon. Then I take a break at 3:30pm to pick up my oldest son and reconnect at 4:30-5pm until 6-7pm (CT).\u201d - Osman Romero, Senior Software Engineer<\/p>\r\n<h4>In a few words, how does Iterable support you as a parent?<\/h4>\r\n<p>\u201cThe ability to work from home several days a week, the incredible support of my manager who is always telling me that health and family come first, and the support of other parents in the company make a big difference to my stress levels.\u201d Kory O\u2019Rourke, Workplace Specialist<\/p>\r\n\r\n[caption id=\"attachment_91899\" align=\"alignnone\" width=\"2359\"]<img class=\"size-full wp-image-91899\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/Kory-ORourkes-son-on-the-first-day-of-7th-grade-scaled.jpg\" alt=\"Kory's son going back to school!\" width=\"2359\" height=\"2560\" \/> <em>\u201cI am and always will be the optimist. The hoper of far-flung hopes, and the dreamer of improbable dreams.\u201d \u2013 11th Doctor<\/em>[\/caption]\r\n\r\n<p>\u201cGreat benefits package, supportive co-workers, putting the value of Balance front and center. I am never made to feel guilty for putting kids before work when needed.\u201d - Neil Smith, Senior Director of Technical Support<\/p>\r\n<p>\u201cIterable is great about supporting chaotic scheduling as well as having to randomly log off to help kids with really big feelings about being back to school (especially now that the COVID outbreaks and exposures are happening).\u201d - Wayne Coburn, Director of Product<\/p>\r\n<p>\"I never have to choose between my job and my child. I have had to make tough parenting choices before as a single mother, due to the demands of a rigid work schedule. Iterable has never made (and I am confident would never make) me feel like I had to miss a school performance or midday class party. I would be supported in what I needed to do for my family, all the while being trusted to complete the work I needed to. Being an Iterator has allowed me to show up for my child in a way that many single parents aren't able to do, and I'm eternally grateful for the role this company plays in supporting not only myself, but my 7-year-old son. He's having the type of childhood that I once believed wouldn't be possible for him due to single parenthood and the demands of an inflexible work schedule.\u201d - Chantel Green, Senior Agency Relations Manager<\/p>\r\n<h3>Practicing Balance and Trust as Parents (and Iterators)<\/h3>\r\n<p>Trust and Balance are two of Iterable\u2019s <a href=\"https:\/\/iterable.com\/blog\/iterable-4-company-values\/\" target=\"_blank\" rel=\"noopener\">values<\/a> and are exemplified in the way working parents do the best work of their careers at Iterable. We\u2019re committed to designing a <a href=\"https:\/\/iterable.com\/blog\/work-reimagined-designing-a-hybrid-people-first-future\/\" target=\"_blank\" rel=\"noopener\">hybrid, people-first future<\/a> and providing benefits and flexibility to invest in the wellbeing of our employees. A few specific company-wide policies Iterable implemented to support parents and caregivers include fertility and adoption assistance, balance days, and unlimited PTO.<\/p>\r\n<p>This back to school season, we\u2019re rooting for all parents, caregivers, and students venturing into another year of learning and growth!<\/p>\r\n<p><em>To learn more about Iterable\u2019s company culture and benefits, please visit our <a href=\"https:\/\/iterable.com\/culture\/\" target=\"_blank\" rel=\"noopener\">Culture page<\/a>.<\/em><\/p>","post_title":"How Iterable Parents are Navigating Back-to-School Season","post_excerpt":"As students begin a new school year, Iterable parents are confronted with a back-to-school season that looks very different from last year\u2019s.","post_status":"publish","comment_status":"open","ping_status":"open","post_password":"","post_name":"how-iterable-parents-are-navigating-back-to-school-season","to_ping":"","pinged":"","post_modified":"2021-09-10 08:59:01","post_modified_gmt":"2021-09-10 15:59:01","post_content_filtered":"","post_parent":0,"guid":"https:\/\/iterable.com\/?p=91880","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw","primary_term":"Blog Post","pretty_date":"September 09, 2021","terms":[{"term_id":19,"name":"Blog Post","slug":"blog-post","term_group":0,"term_taxonomy_id":19,"taxonomy":"resource_type","description":"","parent":1696,"count":212,"filter":"raw","term_order":"2"}],"term_slugs":["blog-post"],"term_names":["Blog Post"],"thumbnail":"<img width=\"768\" height=\"512\" src=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Back to School 2021\" srcset=\"https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512.png 768w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512-300x200.png 300w, https:\/\/iterable.com\/wp-content\/uploads\/2021\/09\/090921_Back-to-School-Parents-of-Iterable_768x512-600x400.png 600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>","url":"https:\/\/iterable.com\/blog\/how-iterable-parents-are-navigating-back-to-school-season\/"},{"ID":91850,"post_author":"79","post_date":"2021-09-09 09:10:07","post_date_gmt":"2021-09-09 16:10:07","post_content":"<p>Iterable is leaving a legacy! Once again, we\u2019ve been named a Leader in Marketing Automation, especially compared to legacy platforms, based on high levels of customer satisfaction and overwhelmingly positive reviews from real marketers on the world\u2019s leading business solutions review website, <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noopener\">G2<\/a>.<\/p>\r\n<h3>Iterable\u2019s G2 Product Profile<\/h3>\r\n<p>According to the <a href=\"https:\/\/iterable.com\/whitepaper\/iterable-named-a-g2-marketing-automation-leader-for-fall-2021\/\" target=\"_blank\" rel=\"noopener\">Fall 2021 G2 Grid\u00ae Report for Marketing Automation<\/a>, Iterable has been named a Leader based on high customer satisfaction ratings and a continually-growing market presence.<\/p>\r\n<p>What does this mean? 91% of all Iterable users rated Iterable 4 stars or higher (out of 5). With more than half (67%) giving Iterable a 5-star rating.<\/p>\r\n<p>Digging a bit deeper into the report, Iterable also outranked the industry averages in three crucial marketing platform capabilities:<\/p>\r\n<ul>\r\n\t<li>Program management (6% above average)<\/li>\r\n\t<li>Sending outbound emails (3% above average)<\/li>\r\n\t<li>Calendaring (6% above average)<\/li>\r\n<\/ul>\r\n<p>Yes, features and functionality are important elements of tools within your martech stack, but G2 user ratings reflect that marketers choose Iterable over legacy platforms when it comes to our qualitative values:<\/p>\r\n<ul>\r\n\t<li>Ease of Use (8.4)<\/li>\r\n\t<li>Quality of Support (9.0)<\/li>\r\n\t<li>Ease of Setup (7.7)<\/li>\r\n<\/ul>\r\n<h3>What Our Customers Are Saying About the Iterable Platform<\/h3>\r\n<p>With over 1.1 million reviews, G2 represents the real voices of actual software users with first-hand product experiences.<\/p>\r\n<blockquote>\r\n<p><em>\u201cAlthough Iterable is a very powerful marketing automation tool, it is relatively simple to use. The Iterable team is there every step of the way to ensure that you have a smooth implementation and that you are using the software to its full potential after implementation. <strong>I haven't encountered a kinder and more knowledgeable team than the Iterable team!<\/strong>\u201d<\/em><\/p>\r\n<p>- Kleneice C., Senior Digital Marketing Specialist<\/p>\r\n<p><em>\u201cIt doesn't take a programmer to get the most out of Iterable. It's all very intuitive, yet powerful. They are constantly updating the product to make it better, and listen to user feedback. <strong>In most areas, it is the best ESP I have used, from design to workflows to lists and segmentation. Our engineers state they love the detailed documentation.<\/strong> We get proper attention from our account rep and everyone else at every step of the journey from demos to sale to onboarding. They employ a good crew over there.\u201d<\/em><\/p>\r\n<p>- Ryan G., Email Marketing Manager<\/p>\r\n<p><em>\u201cI came across Iterable primarily as an email marketing tool, and I was really excited about it's ease-of-use for building multi-faceted customer journeys. <strong>It has an adaptive API and it\u2019s a fairly user-friendly tool to add to your arsenal - especially compared to similar tools that offer integrated CRM\/email marketing\/automation capabilities.<\/strong> We also love how easy it is to search for and remove users - in my experience that can be complicated in other ESPs.\u201d<\/em><\/p>\r\n<p>- Emily K., Account Manager<\/p>\r\n<p><em>\u201cI have been working with Iterable for a year now and I the features we value the most are:<\/em><\/p>\r\n<p><em>Catalogs to manage our translations and products. We have a presence in over 17 markets and this makes our Marketing team autonomous from the Dev team.<\/em><\/p>\r\n<ul>\r\n\t<li><em>Custom events to trigger workflows: we use Google Tag Manager to send events and trigger workflows.<\/em><\/li>\r\n\t<li><em>Datafeeds to call endpoints and send the right content to each user.<\/em><\/li>\r\n\t<li><em>60 user profile, with user data, events and channel subscriptions.<\/em><\/li>\r\n\t<li><em>Drag and drop editor that allows our Marketing team to create cool templates without the need of an HTML\/CSS developer.<\/em><\/li>\r\n<\/ul>\r\n<p><em><strong>All these features help to personalize and segment your audience to a point that you can target them with specific and relevant content at the right time<\/strong>, and what I really appreciate is that we can create a lot of campaigns and workflows with independence from our Developers team.\u201d<\/em><\/p>\r\n<p>- Administrator in Leisure, Travel &amp; Tourism<\/p>\r\n<p>\u201cI give Iterable a 9 out of 10. With Iterable we\u2019re solving the business problem of removing development from the process of reaching out to customers. <strong>Segmenting customers, sending push notifications and email