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Resources

To stay updated with all new marketing content, latest Iterable blog posts and more, .

 

Popular Downloads (View all 13)

Infographic :
Top Ten Mobile Marketing Resources
Looking for ways to kickstart or uplevel your mobile marketing campaigns? Maybe you’re researching how to create the optimal cross-channel marketing strategy? Look no further! Whether you’re new to mobile…
Whitepaper :
Iterable Named a Strong Peformer in Email Marketing Report
According to analyst firm Forrester, Iterable is a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020.
Report :
Iterable Named Leader in G2 Grid® Report for Marketing Automation
The G2 Grid® Report offers an assessment of the top marketing automation technologies in the market, rated by real users, and shows how Iterable and other select providers compare.
Whitepaper :
Forrester Wave™: Cross-Channel Campaign Management
This Forrester Wave™ report offers an assessment of the top CCCM vendors in the market and shows how Iterable and other select providers measure up.
Webinar :
Your Crash Course to Cutting-Edge Email Marketing
You’ve mastered Email 101. Now you’re ready to take your skills to the next stage. Product Manager at Pinterest – Seth Weisfeld – and Iterable’s Jen Capstraw host a PhD-level…
Blog Post :
How to Build a Best-in-Class Growth Marketing Stack
Evaluating technology providers is all about finding partners that embrace collaboration in a tight-knit ecosystem.
Blog Post :
Catalog: The Next Generation of Personalized Content Experiences
We are very excited to introduce Catalog, a brand new way for you to radically enhance your marketing campaigns using individualized content.
Webinar :
Using Catalog to Play Campground Matchmaker
Hear how The Dyrt is leveraging Catalog to personalize messaging that’s as unique as their 35,000+ different properties.
Webinar :
6 Recipes to Spice Up Your Cross-Channel Marketing Campaigns
Like experimenting in the kitchen, there’s more than one way to cook up an amazing marketing campaign.
Blog Post :
Adapting and Iterating on Our User Experience
We’ve developed some exciting enhancements centered around three key tenets of platform ease: control, clarity, and creation.
Whitepaper :
An Introduction to Modern ESPs: How to Prepare for Growth
Learn how to identify what your team needs for optimal business growth.
Blog Post :
Personalization: It’s Both an Art and a Science
Keep this in mind: It is not a campaign tactic or even a channel-specific tactic. It’s a customer tactic.
Blog Post :
How Curology Achieved 5X Growth By Adding a Personal Touch to Prescription Skincare
As Curology’s marketers can attest, the more satisfied customers become, the greater the impact on top-line growth.

Recently Added (View all 20)

Introducing the Personalization Maturity Model
Introducing the Personalization Maturity Model
Blog Post :
Ask an Iterator: Zack Gholikely on Connecting With Customers
How can businesses connect with customers without a high initial investment of time and money? We ask our Head of Agency Partnerships, Zack Gholikely.
Whitepaper :
How to Personalize Cross-Channel Campaigns Using Data Feeds
This guide will explore what data feeds are, what they aren’t, and why they’re essential. We’ll follow up with examples of data feed-powered campaigns featuring renowned brands. Upon completion, you’ll…
Whitepaper :
How to Personalize Cross-Channel Campaigns Using User and Event Data
You’ll learn what user and event data is and why it’s essential, and you’ll see some real-life examples of companies that understand the art of personalization. Afterwards, you’ll be able…
Blog Post :
Hurry! These 3 Promotional Campaign Trends Are Hot!
We’ve found 3 popular promotional campaign trends that demonstrate how brands are taking the consumer’s time, preferences, and inbox into account.
Blog Post :
A Closer Look at the Customer Experience: ASOS
Our newest series, the Customer Experience Analysis, gives you look at the journey from a different perspective: the consumer perspective. 
Webinar :
Planning Ahead: Marketing Predictions for 2021
Are you planning ahead for next year but not sure where to begin? Join our “Marketing Predictions for 2021” webinar on the 17th November at 3pm GMT/ 10am EST to…
Blog Post :
5 Emails to Inspire a Memorable Veterans Day Campaign
November is nearly here: Is Veterans Day in your holiday messaging lineup? Here are five things to consider before thanking veterans for their service.
Blog Post :
5 Steps to Building an Effective Growth Marketing Strategy
We recently held a webinar with Mixpanel to share five tried-and-true steps to building an effective growth marketing strategy.
Webinar :
Demystifying personalisation for the Holiday shopper wins
Tune in to learn how to use personalisation to win this holiday season with Holistic Email Marketing, Framer and Iterable.
Blog Post :
Lifecycle Mapping: 4 Steps to Creating a Customer Journey
Marketers and fortune tellers have a lot in common. Stick with us for a second here. They both take bits of information about customers—who they are, what products they like,…
Infographic :
Navigating the 2020 Holiday Season [Infographic]
Check out our infographic for key takeaways and statistics that can guide your marketing strategy during the 2020 holiday season.
Blog Post :
It’s Official: Announcing the Iterable Academy
Meet Caitlyn Vestal, Iterable’s Customer Education Manager who has worked tirelessly behind the scenes to bring the Iterable Academy to life.
Whitepaper :
Personalization Playbook: Lifecycle Mapping
This playbook discusses the importance of lifecycle mapping as a key prerequisite for marketing personalization and presents four steps to creating a customer journey.
Blog Post :
Hello, Hola, Bonjour: 3 Popular Welcome Campaign Trends
In this post, we’ve highlighted three popular welcome campaign trends and how to take them to the next level for your brand’s marketing.
Blog Post :
Deliverability Ghosts of the Past, Present and Future
NEWS FLASH! Okay, not really, but it is an important reminder that email remains one the most powerful marketing channels and delivers the biggest return on investment, when targeting subscribers…
Blog Post :
5 Tips to Make Your Halloween Email Campaigns Stand Out
Will Halloween 2020 be the equivalent of circus peanuts and peanut butter chews? Or will we find some full-size candy bars hiding in our treat sack?  Now that October is…
Blog Post :
3 Common Pitfalls of Segmentation and How to Avoid Them
We’ve compiled a list of three pitfalls of segmentation that commonly arise from traditional methods and explain how you can effectively avoid them.
Blog Post :
Spark Joy in the (Socially Distanced) World
In the final installment of our holiday shopping series, we explore celebration scarcity. Learn how to bring joy to your customers and save the holidays!
Blog Post :
2020 E-Commerce Holiday Shopping Trends
Iterable surveyed over 1,000 U.S. consumers to learn how they’re really feeling about the upcoming holiday shopping season. Here’s what we found.
Blog Post :
How to Give Your Retail Marketing the Red Carpet Makeover
In our latest guide, we discuss how to assess your campaigns against common trends to give yourself a marketing makeover for better personalization.

Templates (View all 4)

Template :
Template for Shopping Cart Abandonment Campaign Brief
It happens…often. Shoppers rush to your e-commerce store doors only to leave a few items behind to go eat their lunch and forget all about that nice pair of jeans…
Template :
Template for Email QA
“Ooops! We didn’t mean to send you that email!” — words from every email marketer’s worst nightmare. Perhaps it’s because email is one of the best channels to engage with…
Template :
Template for Creating Lifecycle Email Campaigns: Welcome Email
Engaging with your customers throughout their journey with your brand is one of the most effective ways to drive value. Creating a well thought-out lifecycle campaign and its components will…
Template :
Template for Marketing Automation RFP
Marketing Automation RFP Template for Email, SMS, Mobile

Whitepapers (View all 44)

The Inside Look at Mobile Marketing: An Iterable User Engagement Report
The Inside Look at Mobile Marketing: An Iterable User Engagement Report
Whitepaper :
How to Personalize Cross-Channel Campaigns Using Data Feeds
This guide will explore what data feeds are, what they aren’t, and why they’re essential. We’ll follow up with examples of data feed-powered campaigns featuring renowned brands. Upon completion, you’ll…
Whitepaper :
How to Personalize Cross-Channel Campaigns Using User and Event Data
You’ll learn what user and event data is and why it’s essential, and you’ll see some real-life examples of companies that understand the art of personalization. Afterwards, you’ll be able…
Whitepaper :
Personalization Playbook: Lifecycle Mapping
This playbook discusses the importance of lifecycle mapping as a key prerequisite for marketing personalization and presents four steps to creating a customer journey.
Whitepaper :
Give Your Retail Marketing the Red Carpet Makeover: A How-To Guide
This guide will provide readers with tips and examples from B2C consumer brands to provide advice for retail and e-commerce marketers to make the most of their data.
Whitepaper :
Personalization Playbook: User Segmentation
This guide will provide readers with tips and examples why segmentation is a key prerequisite for marketing personalization.
Whitepaper :
Top 10 Mobile Marketing Campaigns Every Brand Needs
This guide will provide mobile marketers with tips and examples from B2C consumer brands to provide inspiration for effective marketing campaigns across the customers lifecycle.
Whitepaper :
Top 10 Lifecycle Email Campaigns Every Brand Needs
This guide will provide email marketers with tips and examples from B2C consumer brands to provide inspiration for effective marketing campaigns across the customers lifecycle.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Loyalty & Rewards
This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for effective loyalty and rewards messaging.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Emergencies & Crises
This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for effective emergency and crisis messaging.
Whitepaper :
Iterable Named a Strong Peformer in Email Marketing Report
According to analyst firm Forrester, Iterable is a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q2 2020.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Upsell and Cross-Sell
This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for great upsell and cross-sell opportunities.
Whitepaper :
Driving Growth with Good: Marketing with Empathy
What’s empathy have to do with marketing? A lot, actually.  At its core, growth marketing maximizes business growth, with a heavy emphasis on retention. That retention bit is the real…
Whitepaper :
Forrester Wave™: Cross-Channel Campaign Management
This Forrester Wave™ report offers an assessment of the top CCCM vendors in the market and shows how Iterable and other select providers measure up.
Whitepaper :
Brits vs. Yanks
In this report, we compare 20 retail fashion brands, ten from the U.S. and ten from the U.K. How do powerhouses like Topshop, Burberry, Tommy Hilfiger and Ralph Lauren personalize…
Whitepaper :
News in the Age of Personalized Marketing
This report analyzes cross-channel customer engagement practices of 30 leading news publications.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Referrals & Advocacy
Inside this Unboxing Guide to Must-Have Marketing Campaigns, we take a first-hand look at the referral messages that reward your best advocates and provide expert advice to facilitate effective introductions.
Whitepaper :
The Iterable Cross-Channel Campaign Cookbook
6 Recipes for Marketers Craving Customer Engagement
Whitepaper :
How to Determine ESP Function From Fiction
Learn how to strategically evaluate the strengths of ESPs by carefully asking the right questions about functionality. 
Whitepaper :
The Growth Marketing Platform Migration Guide
See how to tidy up your system for a smooth migration.

Webinars (View all 37)

Webinar :
Planning Ahead: Marketing Predictions for 2021
Are you planning ahead for next year but not sure where to begin? Join our “Marketing Predictions for 2021” webinar on the 17th November at 3pm GMT/ 10am EST to…
Webinar :
Demystifying personalisation for the Holiday shopper wins
Tune in to learn how to use personalisation to win this holiday season with Holistic Email Marketing, Framer and Iterable.
Webinar :
5 Steps to an Effective Growth Marketing Strategy
Good things come in fives: Queer Eye’s Fab Five; the Spice Girls; the Power Rangers. Next up on the list? The 5 steps to an effective growth marketing strategy. Executing…
Webinar :
"Is This Creepy?" Balancing Privacy and Personalization
Featured Speaker: The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times. Come hear veteran Forrester analysts Fatemeh Khatibloo and…
Webinar :
The New Digital Imperative: Individualized Customer Experiences
What drives digitally-savvy consumers to choose the companies they do business with today? Hear Forrester Researcher’s VP/Principal Analyst, Brendan Witcher, on how today’s top brands approach personalization.
Webinar :
Customer Data and The Fundamentals of Personalisation
Upskill your marketing in this Masterclass on data and personalisation, as Sparkpost and Iterable share how customers want to be reached, and what messages resonate with them most.
Webinar :
Personalized Customer Experiences: Your Recipe for Sweet Success
Chocolate chip cookie or snickerdoodle? Email or push notification? Whether it’s understanding and leveraging your customers’ preferences in content or sending the right message at the right time through the…
Webinar :
Holistic Live: It’s all about the lifecycle
How to approach growth marketing and the customer lifecycle with insights from eBay, Holistic Email Marketing, and Iterable.
Webinar :
The 3 Truths Calm Found Through Analytics and Testing
Testing has always been a cornerstone of Calm’s growth marketing strategy. With tools like Amplitude and Iterable in their stack, Calm leans into their analytics and runs A/B tests based…
Webinar :
AMP for Email: Use Cases & Considerations for Every Brand (Even Yours!)
Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.
Webinar :
Email Resolutions for 2020 & the Decade Ahead
The biggest trends of the last decade driving email marketing forward and the hot-or-not innovations for the new decade.
Webinar :
Top 10 Most Unforgettable Emails of 2019
Best in-class examples of a dozen or so categories of emails.
Webinar :
Best of 2019: Cross-Channel Marketing Campaigns We Loved
Innovative examples of this year’s best cross-channel marketing campaigns. 
Webinar :
Your Crash Course to Cutting-Edge Email Marketing
You’ve mastered Email 101. Now you’re ready to take your skills to the next stage. Product Manager at Pinterest – Seth Weisfeld – and Iterable’s Jen Capstraw host a PhD-level…
Webinar :
Take It From the Pros: Advice to Make This Holiday Season Everything Nice
Tips to optimize delivery, reach, and conversions with customers.
Webinar :
Using Catalog to Play Campground Matchmaker
Hear how The Dyrt is leveraging Catalog to personalize messaging that’s as unique as their 35,000+ different properties.
Webinar :
6 Recipes to Spice Up Your Cross-Channel Marketing Campaigns
Like experimenting in the kitchen, there’s more than one way to cook up an amazing marketing campaign.
Webinar :
Message Frequency: Tackling the Touchy Topic of Over-Messaging Customers
Insights on the most common frequency fails across email and mobile channels, and advice you can take to to better optimize your frequency strategy.
Webinar :
How Lovepop Pushes the Envelope with Advanced Personalization
Email hasn’t died, but it certainly has matured. Learn new tactics to optimize your email communications with more subtle, but extremely effective targeting.
Webinar :
6 Email & Mobile Marketing Predictions for 2019
Iterable & Email on Acid provide marketers with a glimpse into the future.

Videos (View all 10)

Video :
Episode 2: “Re-Architecting Growth”
Jeff Samuels sits down with Yoni Tamler, Director of Marketing Operations at LinkedIn. 
Video :
Episode 1: “The Foundations of Growth”
Iterable’s COO, Jeff Samuels, is joined by Linda Fitzek, who heads up Sales & Marketing Operations for Uber’s U4B division. 
Video :
Introducing Iterable Insights
Iterable Insights is designed to help your marketing teams visualize your campaigns, track your performance, and iterate quickly.
Video :
Iterable Product Tour
Take a quick product tour and learn why leading brands rely on Iterable to power world-class customer engagement across email, push, SMS, in-app and more.
Video :
How Glo Found Its Growth Marketing Zen With Iterable
Glo (formerly known as YogaGlo) leverages Iterable to increase customer retention by sending personalized class suggestions through email and push.
Video :
How Curology Makes Its Marketing as Personalized as Its Product
Curology leverages Iterable to engage customers and personalize their journey to improve retention.
Video :
3 Lessons From Box on Building an Engaging Customer Journey
Learn how Box is building a best-in-class customer experience for over 60% of the Fortune 500 by using Iterable’s growth marketing platform.
Video :
Move Fast, Think Big: How Zillow Makes Personalization Easy
Zillow easily creates audience segments and targeted workflows which helps move them towards personalization at scale.
Video :
How Autolist Drives Personalization at Scale With Workflows
Autolist empowers users in making smarter car buying decisions and they leverage Iterable to drive personalization at scale seeing a 30% lift in Clicks-to-Opens.
Video :
How CreativeLive Uses Personalization to Engage 2+ Million Students
Learn how the company personalized its content and doubled its click-through rates.

Case Studies (View all 34)

Customer Story :
PicnicHealth
Customer Story :
Calm
Customer Story :
Fiit.tv
Customer Story :
TrainingPeaks
Customer Story :
bloomon
Customer Story :
HoneyBook
Customer Story :
The Dyrt
Customer Story :
UpHabit
Customer Story :
SeatGeek
Customer Story :
Zillow
Customer Story :
Care/of
Customer Story :
99designs
Customer Story :
Opendoor
Technology: Iterable is the engine for Opendoor’s repeat offer that has contributed to almost 50% of the business.
Customer Story :
IMGE
Customer Story :
Autolist

Blog Posts (View all 20)

Blog Post :
Ask an Iterator: Zack Gholikely on Connecting With Customers
How can businesses connect with customers without a high initial investment of time and money? We ask our Head of Agency Partnerships, Zack Gholikely.
Blog Post :
Hurry! These 3 Promotional Campaign Trends Are Hot!
We’ve found 3 popular promotional campaign trends that demonstrate how brands are taking the consumer’s time, preferences, and inbox into account.
Blog Post :
A Closer Look at the Customer Experience: ASOS
Our newest series, the Customer Experience Analysis, gives you look at the journey from a different perspective: the consumer perspective. 
Blog Post :
5 Emails to Inspire a Memorable Veterans Day Campaign
November is nearly here: Is Veterans Day in your holiday messaging lineup? Here are five things to consider before thanking veterans for their service.
Blog Post :
5 Steps to Building an Effective Growth Marketing Strategy
We recently held a webinar with Mixpanel to share five tried-and-true steps to building an effective growth marketing strategy.
Blog Post :
Lifecycle Mapping: 4 Steps to Creating a Customer Journey
Marketers and fortune tellers have a lot in common. Stick with us for a second here. They both take bits of information about customers—who they are, what products they like,…
Infographic :
Navigating the 2020 Holiday Season [Infographic]
Check out our infographic for key takeaways and statistics that can guide your marketing strategy during the 2020 holiday season.
Blog Post :
It’s Official: Announcing the Iterable Academy
Meet Caitlyn Vestal, Iterable’s Customer Education Manager who has worked tirelessly behind the scenes to bring the Iterable Academy to life.
Blog Post :
Hello, Hola, Bonjour: 3 Popular Welcome Campaign Trends
In this post, we’ve highlighted three popular welcome campaign trends and how to take them to the next level for your brand’s marketing.
Blog Post :
Deliverability Ghosts of the Past, Present and Future
NEWS FLASH! Okay, not really, but it is an important reminder that email remains one the most powerful marketing channels and delivers the biggest return on investment, when targeting subscribers…
Blog Post :
5 Tips to Make Your Halloween Email Campaigns Stand Out
Will Halloween 2020 be the equivalent of circus peanuts and peanut butter chews? Or will we find some full-size candy bars hiding in our treat sack?  Now that October is…
Blog Post :
3 Common Pitfalls of Segmentation and How to Avoid Them
We’ve compiled a list of three pitfalls of segmentation that commonly arise from traditional methods and explain how you can effectively avoid them.
Blog Post :
Spark Joy in the (Socially Distanced) World
In the final installment of our holiday shopping series, we explore celebration scarcity. Learn how to bring joy to your customers and save the holidays!
Blog Post :
2020 E-Commerce Holiday Shopping Trends
Iterable surveyed over 1,000 U.S. consumers to learn how they’re really feeling about the upcoming holiday shopping season. Here’s what we found.
Blog Post :
How to Give Your Retail Marketing the Red Carpet Makeover
In our latest guide, we discuss how to assess your campaigns against common trends to give yourself a marketing makeover for better personalization.
Blog Post :
The Art of Web Push Notifications
Web push notifications are a useful tool for the modern-day marketer, as the experts at ConsultMyApp demonstrate why and how in this blog.
Blog Post :
Marketing for the Unexpected in Holiday 2020
InboxArmy, headquartered in Texas, is a full-service email marketing agency that works with brands of all sizes to deliver best-in-class quality service, production, and support. Read their guest contribution to…
Blog Post :
How to Build Your Perfect Audience With User Segmentation
Here’s a fun fact: the concept and practice of segmentation was introduced way back in the 1950s. As the creator himself, professor Wendell Smith, put it: “[In lieu of mass…
Blog Post :
Introducing the Personalization Maturity Model
We are excited to introduce to you the personalization Maturity Model, a framework for understanding where your personalizations efforts are strongest.
Blog Post :
What Goldilocks Has to Do With Holiday Marketing
Pre-planning for the holiday shopping season is not new, but this year, so much remains uncertain and it seems like the stakes have never been higher. To achieve your vision…

Teardowns (View all 30)

Blog Post :
Dressed to Isolate: Fashion Retail Marketing Under COVID-19
We analyzed the marketing strategies in the fashion retail industry to identify how their tactics have changed from January to now under COVID-19.
Teardown :
How Dating Apps Have Adapted Under COVID-19
Back in January, we were younger, naive even. Recreational time was revered. A simple walk was seen as just that—simple. Dating, too, was seen with freedom and ease. Today, we…
Teardown :
Wish vs. Kohl’s: Whose Marketing Motivates Shoppers?
In this User Engagement Teardown, we look at two leading general merchandise retailers, Wish and Kohl’s, to see how they build customer relationships.
Teardown :
Fast Food Restaurants: Who Serves the Best Marketing Combo Meal?
We recently studied the cross-channel marketing of leading fast food restaurants to see which program prompts a high-value order.
Teardown :
Casual Dining Restaurants: Whose Marketing Menu Is Most Appealing?
See how three leaders in the casual dining space are faring in building personal relationships with their customers.
Teardown :
U.S. Broadcast News: Whose Marketing Earns the Feature Story?
This teardown analyzes the customer engagement strategies of leading U.S. broadcast news affiliates Fox News, CBS News, and NBC News. 
Teardown :
Top U.S. Newspapers: Who Sits Above the Fold?
This teardown analyzes the customer engagement strategies of leading U.S. newspapers The Wall Street Journal, The Washington Post, The New York Times, and USA Today. 
Teardown :
Top U.K. Retailers: Who’s Got the Proper Fit?
For this teardown, we hopped across the pond to check out four leading U.K. retailers.
Teardown :
Apparel Marketing Showdown: Who’s Haute, Who’s Not
This teardown analyzes the customer engagement strategies of leading fashion retailers Nordstrom and Fashion Nova. 
Teardown :
Top Home Decor Brands: Who Promotes the Superior Interior?
This teardown analyzes the engagement strategies of the most popular home decor companies.
Teardown :
Black Friday and Cyber Monday Showdown: Amazon vs. Walmart
This teardown analyzes the Black Friday and Cyber Monday engagement strategies of Amazon and Walmart.
Teardown :
Top Car Rental Companies: Who Drives the Most Engagement?
This teardown analyzes the engagement strategies of the most popular car rental companies.
Teardown :
Top U.S. Airlines: Whose Marketing Flies First-Class?
This teardown analyzes the engagement strategies of the biggest domestic airlines.
Teardown :
Online Travel Agents: Whose Marketing Wins the Booking Battle?
This teardown analyzes the engagement strategies of the biggest names in online travel booking.
Teardown :
Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers’ Appetites?
This teardown analyzes user engagement strategies of two leading meal kit subscription services.
Teardown :
Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?
In this teardown, we analyze the email and mobile messaging strategies of two travel titans.
Teardown :
Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?
This teardown evaluates user engagement strategies of two leading grocery delivery businesses.
Teardown :
Marriott vs. Airbnb: Who’s the Host With the Most?
In this teardown, we analyze the email and mobile marketing of these two lodging leaders.
Teardown :
AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives 5 Stars?
This teardown compares the user engagement strategies of two leading movie theater chains.
Teardown :
Uber vs. Lyft: Whose Marketing Wins the Race?
This teardown evaluates user engagement strategies of two competing ride-sharing services.