REPORT
Inside this report, we dive deep into the world of retail marketing to learn how the biggest consumer brands strategize and execute campaigns throughout the customer lifecycle.
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Browse our resource collection below or use the lifecycle stage and content filters to find the exact resources.
During this initial stage of the customer lifecycle, companies seek to activate consumer attention and interest with welcome & onboarding campaigns.
This lifecycle stage is when brands nurture consumers with sales, promotions, newsletters and more to stay top of mind and increase conversion.
This lifecycle stage is all about driving retention and loyalty with campaigns for re-engagement, cart abandonment, win-back and more.
Whitepaper
This report analyzes cross-channel customer engagement from 50 top U.S. retail brands.
Teardown
This teardown analyzes the engagement strategies of the most popular home decor companies.
Case Study
With Iterable, Box enhanced its segmentation and personalization to elevate customer engagement and increase user adoption by 10%.
Teardown
This teardown analyzes the Black Friday and Cyber Monday engagement strategies of Amazon and Walmart.
Whitepaper
This report analyzes cross-channel customer engagement from 30 top travel companies.
Video
Iterable Insights is designed to help your marketing teams visualize your campaigns, track your performance, and iterate quickly.
Video
Take a quick product tour and learn why leading brands rely on Iterable to power world-class customer engagement across email, push, SMS, in-app and more.
Teardown
This teardown analyzes the engagement strategies of the most popular car rental companies.
Report
In this debut benchmark report, we present valuable insights about the strategy, cadence and channel usage of pivotal campaigns across the customer lifecycle.
Teardown
This teardown analyzes the engagement strategies of the biggest domestic airlines.
Video
Jen Capstraw is joined by special guests Karen Talavera and Victoria Peppiatt for a lively discussion on testing – from common fails to foolproof strategies to the future of optimization.
Teardown
This teardown analyzes the engagement strategies of the biggest names in online travel booking.
Video
We delve into re-engagement campaign strategies that will keep folks interested in your brand and help you weed out the ones that just aren’t meant to be.
Video
Glo (formerly known as YogaGlo) leverages Iterable to increase customer retention by sending personalized class suggestions through email and push.
Whitepaper
By engaging your customers early and often with content that coincides with messaging that appeals to them at this very moment.
Whitepaper
Learn the four steps of designing and implementing an effective mobile messaging strategy. This guide features industry-proven best practices which jump-start mobile engagement through email.
Video
Curology leverages Iterable to engage customers and personalize their journey to improve retention.
Video
Learn how Box is building a best-in-class customer experience for over 60% of the Fortune 500 by using Iterable’s growth marketing platform.
Video
Zillow easily creates audience segments and targeted workflows which helps move them towards personalization at scale.
Whitepaper
Covers the fundamental tactics that leading companies are employing to boost sales and cultivate customer relationships by sending personalized messaging across multiple channels.
Video
You will come away with a trove of tips and pro advice for executing sophisticated, cross-channel customer engagement campaigns.
Case Study
Iterable enables Care/of to segment customers based on their health goals and deliver elegant and highly relevant content across channels.
Case Study
Iterable enables IMGE to innovate in political campaign engagement. Iterable powers sophisticated fundraising workflows that were note previously possible.
Whitepaper
We uncover how 300 major North American brands think, act, and prepare for an omni-channel marketing future.
Video
Autolist empowers users in making smarter car buying decisions and they leverage Iterable to drive personalization at scale seeing a 30% lift in Clicks-to-Opens.
Whitepaper
Explains how to power cross-channel recruiting experiences that create high levels of engagement leading to long-term loyalty. Learn how behaviorally-responsive messaging redefines the recruiting experience.
Case Study
Swish’s investment in Iterable pays off with a 350% increase in user retention for its budgeting app.
Case Study
SeatGeek partners with Iterable to reach more customers through more channels and increases revenue 3X.
Video
Explore what it takes to create welcome campaigns that make sparks fly. Learn tips for crafting the perfect welcome experience delivered seamlessly across multiple channels.
Case Study
Iterable enables 99designs to segment customers in a highly granular manner and target them with engaging, personalized messaging.
Video
We cover best practices and tips for delivering compelling promotional campaigns seamlessly across channels.
Whitepaper
Find out Iterable’s financial impact on a marketing organization and the potential return on investment (ROI).
Video
We break down the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships.
Video
Learn how the company personalized its content and doubled its click-through rates.
Whitepaper
Explains how you can engage customers and maximize relevance across email, direct mail, mobile, web push and social media.
Whitepaper
Determines the effectiveness of your omni-channel marketing strategy and offers actionable next steps to set your business up for success.
Whitepaper
Reveals how to transform your marketing strategy and provides practical advice on creating a personalized customer experience.
Video
We discuss the three major technical roadblocks to achieving omni-channel relevance and provide practical advice on creating a personalized customer experience.
Whitepaper
Examines the universal problems that all education marketers are facing—maximizing new student enrollment and alumni donations.
Video
Learn industry-wide trends and look at successful examples of welcome, blast, re-engagement and cart abandonment campaigns.
Case Study
By partnering with Iterable, Curology has increased sales by 10% by incentivizing its customers with highly personalized messages.
Teardown
This teardown analyzes user engagement strategies of two leading meal kit subscription services.
Whitepaper
This report analyzes the email and mobile messaging strategies of the top 100 subscription retailers.
Teardown
In this teardown, we analyze the email and mobile messaging strategies of two travel titans.
Whitepaper
Offers three key gamification strategies to boost brand loyalty and energize the shopping experience.
Case Study
Iterable enables CreativeLive, the world’s largest online creative education platform, to deliver personalized email messaging to 10 million students.
Teardown
This teardown evaluates user engagement strategies of two leading grocery delivery businesses.
Whitepaper
This report analyzes the push messaging strategies of the top 100 grossing freemium mobile games.
Teardown
In this teardown, we analyze the email and mobile marketing of these two lodging leaders.
Whitepaper
Covers the pivotal metrics used by email marketers, engineers and marketing executives to increase user engagement and performance.
Whitepaper
Find the right growth marketing automation platform for you and find out how to shepherd your organization through the process.
Case Study
With Iterable, Zillow can map highly relevant content to a customer’s journey in finding and buying a new home.
Teardown
This teardown compares the user engagement strategies of two leading movie theater chains.
Video
We compare Uber and Lyft’s marketing efforts and offer recommendations on how similar businesses can increase user engagement across all channels.
Case Study
Iterable enables SingleCare to run sophisticated email marketing campaigns to provide better healthcare to its customers.
Whitepaper
Provides a framework to unify, message, analyze and optimize campaigns across all channels.
Teardown
This teardown evaluates user engagement strategies of two competing ride-sharing services.
Teardown
This teardown evaluates user engagement strategies of two leading job search sites.
Whitepaper
This report analyzes the email marketing campaigns of the top 100 e-commerce companies in the U.S.
Video
We look at welcome, shopping cart abandonment and blast campaigns and show aggregate data as well as examples of what to emulate and what to avoid.
Teardown
This teardown analyzes Dollar Shave Club’s user engagement. The company was recently acquired for $1B.
Teardown
In this User Engagement Teardown we look at Pinterest’s approach to engaging millions of active users.
Case Study
Rocksbox uses Iterable as the single platform for all customer messaging and engagement campaigns, including full email campaign optimization.
Whitepaper
Helps you understand SCA. Starts with an overview and then focuses on how to implement campaigns.
Whitepaper
Explains growth marketing and gives a framework for how to execute and build a growth marketing team.
Teardown
With the US presidential race entering the final stretch, things are heating up and we’re keeping tabs on all their email outreach.
Teardown
We’ve analyzed email responses to user engagement from 3 weeks of interaction at Peet’s Coffee & Tea, Philz Coffee and Starbucks.
Teardown
Learn how Poshmark engages millions of shoppers with cross-channel campaigns featuringing blast and triggered emails and mobile push notifications.
Teardown
We investigated Wanelo’s user engagement strategy by analyzing 21 days worth of email, mobile pushes, and SMS messages to new users.
Teardown
This is an analysis of how the Hillary Clinton and Donald Trump presidential campaigns do user engagement.
Teardown
We take a look at what Vox doing to engage readers today and offer a few recommendations that could increase engagement.
Teardown
We’ve analyzed the early engagement strategies of Jet.com and share the results in our first feature teardown.