Resources

An Introduction to Modern ESPs: How to Prepare for Growth

Learn how to identify what your team needs for optimal business growth.

May 30, 2019

Unboxing Welcome Email Campaigns

We give a first-hand look at the welcome messages that wow consumers and provide expert…

May 28, 2019

Apparel Marketing Showdown: Who's Haute, Who's Not

This teardown analyzes the customer engagement strategies of leading fashion retailers Nordstrom and Fashion Nova. 

April 02, 2019

The Iterable User Engagement Report: All Things Retail

This report analyzes cross-channel customer engagement from 50 top U.S. retail brands.

February 28, 2019

Top Home Decor Brands: Who Promotes the Superior Interior?

This teardown analyzes the engagement strategies of the most popular home decor companies.

January 24, 2019

Case Study: Box

With Iterable, Box enhanced its segmentation and personalization to elevate customer engagement and increase user…

January 21, 2019

Black Friday and Cyber Monday Showdown: Amazon vs. Walmart

This teardown analyzes the Black Friday and Cyber Monday engagement strategies of Amazon and Walmart.

December 13, 2018

The Iterable User Engagement Report: Travel Companies

This report analyzes cross-channel customer engagement from 30 top travel companies.

November 30, 2018

Introducing Iterable Insights

Iterable Insights is designed to help your marketing teams visualize your campaigns, track your performance,…

November 18, 2018

Iterable Product Tour

Take a quick product tour and learn why leading brands rely on Iterable to power…

November 10, 2018

Top Car Rental Companies: Who Drives the Most Engagement?

This teardown analyzes the engagement strategies of the most popular car rental companies.

November 08, 2018

The 2018 Cross-Channel Engagement Benchmark Report

In this debut benchmark report, we present valuable insights about the strategy, cadence and channel usage…

October 18, 2018

Top U.S. Airlines: Whose Marketing Flies First-Class?

This teardown analyzes the engagement strategies of the biggest domestic airlines.

October 11, 2018

Email And Cross-Channel Testing—You’re Doin’ It Wrong

Jen Capstraw is joined by special guests Karen Talavera and Victoria Peppiatt for a lively…

September 09, 2018

Online Travel Agents: Whose Marketing Wins the Booking Battle?

This teardown analyzes the engagement strategies of the biggest names in online travel booking.

September 01, 2018

Re-Engagement that Rocks! Strategies & Tips from Simple to Sophisticated

We delve into re-engagement campaign strategies that will keep folks interested in your brand and…

August 09, 2018

How Glo Found Its Growth Marketing Zen With Iterable

Glo (formerly known as YogaGlo) leverages Iterable to increase customer retention by sending personalized class…

August 02, 2018

Boost the Success of Promotional Campaigns

By engaging your customers early and often with content that coincides with messaging that appeals…

August 01, 2018

Optimize Your Mobile Marketing for Cross-Channel Engagement

Learn the four steps of designing and implementing an effective mobile messaging strategy. This guide…

July 28, 2018

How Curology Makes Its Marketing as Personalized as Its Product

Curology leverages Iterable to engage customers and personalize their journey to improve retention.

July 12, 2018

3 Lessons From Box on Building an Engaging Customer Journey

Learn how Box is building a best-in-class customer experience for over 60% of the Fortune…

July 01, 2018

Move Fast, Think Big: How Zillow Makes Personalization Easy

Zillow easily creates audience segments and targeted workflows which helps move them towards personalization at…

July 01, 2018

Driving Revenue Using Omni-Channel Marketing

Covers the fundamental tactics that leading companies are employing to boost sales and cultivate customer…

June 28, 2018

Keys to Driving Loyalty With Omni-Channel Customer Campaigns

You will come away with a trove of tips and pro advice for executing sophisticated,…

June 09, 2018

Case Study: Care/of

Iterable enables Care/of to segment customers based on their health goals and deliver elegant and…

June 08, 2018

Case Study: IMGE

Iterable enables IMGE to innovate in political campaign engagement. Iterable powers sophisticated fundraising workflows that…

June 05, 2018

Omni-Channel Marketing Challenges and Solutions for Today’s Modern Retailer

We uncover how 300 major North American brands think, act, and prepare for an omni-channel…

June 01, 2018

How Autolist Drives Personalization at Scale With Workflows

Autolist empowers users in making smarter car buying decisions and they leverage Iterable to drive…

June 01, 2018

The Growth Marketer's Guide to the Recruiting Industry

Explains how to power cross-channel recruiting experiences that create high levels of engagement leading to…

May 28, 2018

Case Study: Swish

Swish’s investment in Iterable pays off with a 350% increase in user retention for its…

May 21, 2018

Case Study: SeatGeek

SeatGeek partners with Iterable to reach more customers through more channels and increases revenue 3X.

May 21, 2018

Maximize Your Welcome Campaigns in 6 Steps

Explore what it takes to create welcome campaigns that make sparks fly. Learn tips for…

May 09, 2018

Case Study: 99designs

Iterable enables 99designs to segment customers in a highly granular manner and target them with…

May 07, 2018

Tips for Mastering Omni-Channel Promotional Campaigns

We cover best practices and tips for delivering compelling promotional campaigns seamlessly across channels.

April 09, 2018

[Forrester Study] The Total Economic Impact™ of Iterable

Find out Iterable’s financial impact on a marketing organization and the potential return on investment (ROI).

March 19, 2018

How Leading Companies Drive Sales With Omni-Channel Campaigns

We break down the fundamental tactics that leading companies are employing to truly boost sales…

March 09, 2018

How CreativeLive Uses Personalization to Engage 2+ Million Students

Learn how the company personalized its content and doubled its click-through rates.

January 01, 2018

The Growth Marketer's Playbook

Explains how you can engage customers and maximize relevance across email, direct mail, mobile, web…

December 05, 2017

The Omni-Channel Maturity Assessment

Determines the effectiveness of your omni-channel marketing strategy and offers actionable next steps to set…

December 05, 2017

The No-Nonsense Guide to Achieving Omni-Channel Relevance

Reveals how to transform your marketing strategy and provides practical advice on creating a personalized…

December 05, 2017

No-Nonsense Strategy for Achieving Omni-Channel Relevance

We discuss the three major technical roadblocks to achieving omni-channel relevance and provide practical advice…

November 09, 2017

The Growth Marketer's Guide to Education

Examines the universal problems that all education marketers are facing—maximizing new student enrollment and alumni…

October 19, 2017

Customer Engagement Insights From the Top 100 Subscription Retailers

Learn industry-wide trends and look at successful examples of welcome, blast, re-engagement and cart abandonment campaigns.

October 01, 2017

Case Study: Curology

By partnering with Iterable, Curology has increased sales by 10% by incentivizing its customers with…

September 11, 2017

Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers' Appetites?

This teardown analyzes user engagement strategies of two leading meal kit subscription services.

August 29, 2017

User Engagement Top 100 Report: Subscription Retailers

This report analyzes the email and mobile messaging strategies of the top 100 subscription retailers.

August 16, 2017

Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?

In this teardown, we analyze the email and mobile messaging strategies of two travel titans.

July 31, 2017

Game On: What E-Commerce Can Learn From the Top 100 Mobile Games

Offers three key gamification strategies to boost brand loyalty and energize the shopping experience.

July 11, 2017

Case Study: CreativeLive

Iterable enables CreativeLive, the world's largest online creative education platform, to deliver personalized email messaging…

June 28, 2017

Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?

This teardown evaluates user engagement strategies of two leading grocery delivery businesses.

June 19, 2017

User Engagement Top 100 Report: Mobile Gaming

This report analyzes the push messaging strategies of the top 100 grossing freemium mobile games.

May 31, 2017

Marriott vs. Airbnb: Who's the Host With the Most?

In this teardown, we analyze the email and mobile marketing of these two lodging leaders.

May 24, 2017

The Growth Marketer's Guide to Email Metrics

Covers the pivotal metrics used by email marketers, engineers and marketing executives to increase user…

May 04, 2017

A Guide to Upgrading Your Growth Marketing Platform

Find the right growth marketing automation platform for you and find out how to shepherd…

May 01, 2017

Case Study: Zillow

With Iterable, Zillow can map highly relevant content to a customer's journey in finding and buying…

April 26, 2017

AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives 5 Stars?

This teardown compares the user engagement strategies of two leading movie theater chains.

April 10, 2017

Best Practices for Mobile-First Marketing

We compare Uber and Lyft's marketing efforts and offer recommendations on how similar businesses can…

April 01, 2017

Case Study: SingleCare

Iterable enables SingleCare to run sophisticated email marketing campaigns to provide better healthcare to its customers.

March 29, 2017

Optimize Your Marketing Messaging With Smarter Metrics

Provides a framework to unify, message, analyze and optimize campaigns across all channels.

March 23, 2017

Uber vs. Lyft: Whose Marketing Wins the Race?

This teardown evaluates user engagement strategies of two competing ride-sharing services.

March 21, 2017

Who Lands the Job? Indeed vs. AngelList

This teardown evaluates user engagement strategies of two leading job search sites.

February 14, 2017

User Engagement Top 100 Report: Email Marketing in E-Commerce

This report analyzes the email marketing campaigns of the top 100 e-commerce companies in the…

February 02, 2017

Email Strategies of the Top 100 E-Retailers

We look at welcome, shopping cart abandonment and blast campaigns and show aggregate data as…

February 01, 2017

Dollar Shave Club's Billion Dollar User Engagement

This teardown analyzes Dollar Shave Club's user engagement. The company was recently acquired for $1B.

December 11, 2016

How Pinterest Does User Engagement

In this User Engagement Teardown we look at Pinterest's approach to engaging millions of active…

December 11, 2016

Case Study: Rocksbox

Rocksbox uses Iterable as the single platform for all customer messaging and engagement campaigns, including…

December 11, 2016

The Growth Marketer's Guide to Shopping Cart Abandonment

Helps you understand SCA. Starts with an overview and then focuses on how to implement…

December 09, 2016

An Introduction to Growth Marketing

Explains growth marketing and gives a framework for how to execute and build a growth…

December 09, 2016

Things Are Heating Up: Hillary vs. Trump

With the US presidential race entering the final stretch, things are heating up and we're…

August 02, 2016

User Engagement Teardown: Which Coffee Is the Cream of the Crop?

We've analyzed email responses to user engagement from 3 weeks of interaction at Peet's Coffee…

June 02, 2016

User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign to New Users

Learn how Poshmark engages millions of shoppers with cross-channel campaigns featuringing blast and triggered emails and…

May 02, 2016

User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels

We investigated Wanelo's user engagement strategy by analyzing 21 days worth of email, mobile pushes, and…

March 02, 2016

User Engagement Teardown: Hillary vs. Trump

This is an analysis of how the Hillary Clinton and Donald Trump presidential campaigns do…

October 02, 2015

User Engagement Teardown: Vox

We take a look at what Vox doing to engage readers today and offer a…

September 02, 2015

User Engagement Teardown: Jet.com

We've analyzed the early engagement strategies of Jet.com and share the results in our first feature…

May 02, 2015