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Recently Added (View all 39)

Webinar :
It’s time to move on. Enter Moments-Based Marketing…
Traditional campaigns are rigid, channel-bound, and built for a world that no longer exists. Marketers know this, and customers feel it. It’s time to move on. Enter Moments-Based Marketing… In…
Webinar :
Exclusive Screening – Marketing Reimagined: How AI Is Reshaping the Future of Customer Connection
Marketing as we know it? Already dead. Join us on 20 August at 11am BST for an exclusive screening of a bold, unscripted panel featuring marketing leaders from Secret Escapes,…
Webinar :
Marketing in the moment: How Beauty Pie is redefining modern engagement
Watch on demand: Hear from Iterable and Beauty Pie at INCENTIVIZE by Talon.One and step into the future as the era of traditional marketing comes to an end.
Webinar :
How the NHL Delivers Real-Time Fan Engagement at Scale
Forget static campaigns—the NHL is rewriting the marketing playbook with real-time, personalized engagement that moves as fast as the game itself. Join Iterable, Movable Ink, and NHL’s VP of Marketing…
Whitepaper :
A Cheat Sheet for Behavioral Marketing Triggers
Discover how to turn real-time customer signals into revenue-driving moments. This cheat sheet breaks down key triggers, best-fit channels, and proven brand examples to help you move beyond batch-and-blast and…
Whitepaper :
How to Build a Mobile Marketing Strategy with SMS and WhatsApp
Discover how to build a real-time, conversational mobile strategy with SMS and WhatsApp. This guide explores why these channels are essential for customer-led engagement and offers step-by-step tactics to boost…
Webinar :
Iterable Unboxed: WhatsApp
Discover how to unlock the power of WhatsApp—now natively integrated into Iterable to streamline global customer engagement. In this session, you’ll learn how to connect with customers on a conversational…
Whitepaper :
The New Era of Moments-Based Marketing
Ready to ditch the rigid campaign calendar? This whitepaper reveals how to evolve your marketing from outdated tactics to dynamic, one-to-one customer engagement. This essential guide will show you how to…
Blog Post :
Cross-Channel Marketing: A Beginner's Guide
The Death of Batch-and-blast Marketing We’ve entered a new era of moments-based marketing, one where the old-school campaign calendar just doesn’t cut it anymore. Today’s consumers are in the driver’s…
Whitepaper :
The Marketer’s Guide to Cross-Channel Success
Today’s customer journey is anything but linear. In The Marketer’s Guide to Cross-Channel Success, you’ll uncover how to break through the single-channel barrier and start delivering personalized, real-time experiences that…
Webinar :
The Customer Loyalty Evolution: Travelex, Iterable & Miltton’s Winning Formula
Travelex has redefined its approach to customer engagement in partnership with Iterable and Miltton. Through the Travelex Plus loyalty program, they’ve transformed how they connect with customers, using data-driven engagement…
Blog Post :
Key Considerations When Sending From a Root Domain vs. a Subdomain
When sending email, a sender’s sending domain is much more than just the naming convention of their brand that ties their email content and web address together in a uniform…
Blog Post :
Breaking Free From MarTech Silos With Smarter Data Activation
To meet the needs of their customers, modern marketers must be agile to foster quality personalization and engagement. But most marketing teams struggle with fragmented martech stacks, siloed data, and…
Whitepaper :
How to Power Customer Engagement With Data
Discover how a composable martech stack empowers brands to activate customer data, personalize engagement, and scale smarter. Learn how Iterable + Hightouch bridge the gap between data and decisioning for…
Blog Post :
Modernize Your MarTech Stack and Say Goodbye to Marketing Pet Peeves
In Iterable’s webinar, From Frustration to Function: Real Talk on Modernizing Your MarTech Stack, a crew of marketing pros get real about the highs, lows, and WTF moments of modernizing…
Blog Post :
An Iterable Power User’s Top 3 Anticipated Sessions at Activate 2025
Activate Summit 2025 is less than a month away, and I couldn’t be more excited to head to sunny San Jose, California, on April 1-3, to usher in the new…
Blog Post :
Women-Led Innovation: How Iterable Customers Empower Women Through Personalization
International Women’s Day (IWD), celebrated annually on March 8, was established to honor the achievements of women across all aspects of life, while also advocating for gender equality. This year’s…
Blog Post :
Achieving Cross-Channel Uplift With Modern MarTech
Welcome back to our five-part series on modernizing your martech. In case you’re just jumping in, feel free to refer back to our previous posts: Now’s the Time to Modernize…
Webinar :
Iterable Unboxed: A Marketer's Guide to Catalog
Join our live workshop and discover how to drive 1:1 individualization without engineering.
Webinar :
From Frustration to Function: Real Talk on Modernizing Your Martech Stack
Feeling stuck with outdated Martech? Join Iterable’s marketing pros as they share candid insights, real-life experiences, and actionable tips on modernizing your tech stack and leveling up your marketing game.

Whitepapers (View all 95)

Whitepaper :
A Cheat Sheet for Behavioral Marketing Triggers
Discover how to turn real-time customer signals into revenue-driving moments. This cheat sheet breaks down key triggers, best-fit channels, and proven brand examples to help you move beyond batch-and-blast and…
Whitepaper :
How to Build a Mobile Marketing Strategy with SMS and WhatsApp
Discover how to build a real-time, conversational mobile strategy with SMS and WhatsApp. This guide explores why these channels are essential for customer-led engagement and offers step-by-step tactics to boost…
Whitepaper :
The New Era of Moments-Based Marketing
Ready to ditch the rigid campaign calendar? This whitepaper reveals how to evolve your marketing from outdated tactics to dynamic, one-to-one customer engagement. This essential guide will show you how to…
Whitepaper :
The Marketer’s Guide to Cross-Channel Success
Today’s customer journey is anything but linear. In The Marketer’s Guide to Cross-Channel Success, you’ll uncover how to break through the single-channel barrier and start delivering personalized, real-time experiences that…
Whitepaper :
How to Power Customer Engagement With Data
Discover how a composable martech stack empowers brands to activate customer data, personalize engagement, and scale smarter. Learn how Iterable + Hightouch bridge the gap between data and decisioning for…
Whitepaper :
How to Determine MarTech Function From Fiction
While considering new marketing technology can seem daunting, this guide will provide you with the right questions to ask—take the guesswork out of evaluating your martech stack.
Whitepaper :
The Growth Marketer’s Guide to Email Metrics
Covers the pivotal metrics used by email marketers, engineers and marketing executives to increase user engagement and performance.
Whitepaper :
An Intro to Modern Email Service Providers (ESPs)
Learn how to identify what your team needs for optimal business growth.
Whitepaper :
Cross Channel Benchmark Report
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience.
Whitepaper :
The CMO Insights Survey
Our latest survey features responses from 500 senior marketing executives in the U.S. and UK on issues top of mind for marketing leaders.
Whitepaper :
Unlock the Value: Maximize the ROI of Your MarTech
This checklist will give you all you need to ensure you get the most out of your martech stack investment.
Whitepaper :
Lower Technical Lift With Iterable’s Ingest Toolkit
Marketers and technical teams alike are facing a huge challenge: trapped data. Because customer data fuels the personalization engine, without it, high-quality marketing communications are a no-go. Download this guide…
Whitepaper :
Top 10 Mobile Marketing Campaigns Every Brand Needs
This guide will provide mobile marketers with tips and examples from B2C consumer brands to provide inspiration for effective marketing campaigns across the customers lifecycle.
Whitepaper :
The Savvy Marketer’s Guide to Building a Stellar SMS Strategy
In this guide, we’ll demystify the challenges around SMS and we’ll provide step-by-step guidance for building an SMS program catered to your organization’s—and your customers’—specific needs.
Whitepaper :
Your Checklist for Unlocking the Power of AI
This checklist is your go-to resource when adding AI into your marketing campaigns and discovering optimization opportunities.
Whitepaper :
Less do, more think: How to succeed in the AI-powered marketing era
AI applications are expanding as marketers become more comfortable with the technology, but brands still need human intervention and maximum creativity.  In this whitepaper you’ll find insights from Priceline, Redfin,…
Whitepaper :
The Cross-Channel Marketing Platform Migration Guide
Embarking on a migration to a new marketing platform can be daunting for marketers. A well-prepared approach can ensure a smooth and successful transition.
Whitepaper :
2024 Lifecycle Marketing Guide: Drive Growth & Customer Loyalty
Unlock customer loyalty and growth in 2024 with two impactful resources that will jumpstart your brand’s success in the new year— developed in partnership with Tinuiti, the largest independent full-funnel…
Whitepaper :
Iterable a Challenger in the 2023 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Recognized for Ability to Execute and Completeness of Vision. Our continuous efforts to redefine marketing with AI innovation, easy-to-use tools, and customer-centricity has earned us a spot on the 2023…
Whitepaper :
Germany Ecommerce Market Report 2023
In the 2023 edition of the report we examine the current state of the German ecommerce market, looking at everything from the influence of politics, to trends such as payments,…

Webinars (View all 78)

Webinar :
Marketing in the moment: How Beauty Pie is redefining modern engagement
Watch on demand: Hear from Iterable and Beauty Pie at INCENTIVIZE by Talon.One and step into the future as the era of traditional marketing comes to an end.
Webinar :
How the NHL Delivers Real-Time Fan Engagement at Scale
Forget static campaigns—the NHL is rewriting the marketing playbook with real-time, personalized engagement that moves as fast as the game itself. Join Iterable, Movable Ink, and NHL’s VP of Marketing…
Webinar :
Iterable Unboxed: WhatsApp
Discover how to unlock the power of WhatsApp—now natively integrated into Iterable to streamline global customer engagement. In this session, you’ll learn how to connect with customers on a conversational…
Webinar :
From Batch & Blast to Bespoke: How Care.com Automated Personalization with Iterable & Movable Ink
Discover how Care.com boosted member engagement by leveraging Iterable’s platform and Movable Ink’s dynamic personalization.
Webinar :
Webinar: Mobile Embedded Messages Demo
Join us for our upcoming Virtual Live Demo on Embedded Messaging. Whether you’re a seasoned Iterable user or just starting out, this demo is designed to supercharge your campaign efforts…
Webinar :
Myth Busting: Email Deliverability
Join Anne-Sophie Marsh, a seasoned expert on email deliverability, for a fireside chat, as we unravel the myths surrounding email deliverability. Drawing from years of expertise, Anne-Sophie will dissect prevalent…
Webinar :
Mastering Customer-Centric Marketing: 5 Steps to Boost Loyalty & Drive Growth
If you’re trying to connect with your customers like you actually know them, then this webinar is for you. We’ll unravel 5 essential steps to becoming a customer centric marketer,…
Webinar :
Embracing Google and Yahoo’s New Requirements for a Successful New Year
As most marketers know by now, Google and Yahoo made a joint announcement that will effectively change how commercial email will be sent and received on a global scale forever.
Webinar :
Ask a Dreamer About: How Signos Breaks Down Barriers Between the Product Management and Lifecycle Marketing Teams
The “Ask A Marketer About” webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to…
Webinar :
Ask a Builder About: How InStride Unlocks the Power of Webhooks for B2B2C Success
The “Ask A Marketer About” webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to…
Webinar :
Iterable’s Summer Release is Your Global Passport
Pack your bags and embark on an adventure with Iterable as we unveil our latest platform capabilities during this highly anticipated webinar. With expanded global SMS service, flexible localization, and…
Webinar :
SMS Marketing Strategies: Tips & Examples
In this webinar, we’ll provide step-by-step guidance for building an effective SMS program to delight customers and supercharge acquisition, loyalty, and revenue.
Webinar :
Ask a Maker About: How ConsumerAffairs Automates Complex Customer Journeys
The “Ask A Marketer About” webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to…
Webinar :
Fall Product Showcase: New Mobile Capabilities to Drive Loyalty and Revenue
In our Fall Release, we cover how new features such as Iterable SMS, In-Browser Messaging and Channel Optimization can help you powerfully deliver your message across mobile.
Webinar :
Ask a Dreamer About: How Ritual Uses Data to Humanize the Customer Experience
The “Ask A Marketer About” webinar series provides unparalleled access to the Dreamers, Builders, and Makers behind extraordinary campaigns. Learn how some of the brightest marketing minds deliver joy to…
Webinar :
Email Personalization 101: Captivating Customer Attention with the Power of Data
{first name} and {birth date} are just not cutting it anymore. We’re more than our {first name} and {birth date}… right?! Email personalization has become imperative for winning brands’ success.…
Webinar :
Campaigns Out of Tune? The 4 Instrumental Campaigns for a Harmonized CX
In this session, we break down four essential campaigns to help you begin harmonizing your customer experience to have your audience singing your praises.
Webinar :
Drive Outcomes with Harmonized Cross-Channel Experiences
We’re so excited to invite you to our Spring Product Launch webinar, where we’ll cover the latest Iterable capabilities.
Webinar :
Why Joy is the Future of Marketing
In this session, Iterable’s CMO, Adriana Gil Miner, shares how leading brands are navigating today’s most pressing issues and how they are changing the customer engagement game by leveraging the…
Webinar :
Hot or Not: The 2022 Imperatives For Winning The Loyalties Of Today’s Consumers
Forrester VP/Principal Analyst, Brendan Witcher reveals what the 2022 imperatives must be for every marketing and digital professional.

Templates (View all 5)

Template :
Iterable Business Case Template
Discover the Iterable Business Case Template—a customizable template that allows you to present the measurable impact of Iterable on customer engagement, operational efficiency, and marketing success.
Template :
Customer Engagement Platform RFP Template
Streamline your vendor selection process with our comprehensive RFP Template for Email, SMS, Push, In-App, and WhatsApp platforms. Evaluate vendor capabilities, define key use cases, and make data-driven decisions with…
Template :
Template for Shopping Cart Abandonment Campaign Brief
It happens…often. Shoppers rush to your e-commerce store doors only to leave a few items behind to go eat their lunch and forget all about that nice pair of jeans…
Template :
Template for Email QA
“Ooops! We didn’t mean to send you that email!” — words from every email marketer’s worst nightmare. Perhaps it’s because email is one of the best channels to engage with…
Template :
Template for Creating Lifecycle Email Campaigns: Welcome Email
Engaging with your customers throughout their journey with your brand is one of the most effective ways to drive value. Creating a well thought-out lifecycle campaign and its components will…

Videos (View all 22)

Video :
Watch and Listen: Faraday Talks About AI in Modern Marketing
For today’s episode we spoke with ethical AI experts, Faraday, to get their thoughts on how marketers can begin their AI journey.
Video :
Watch and Listen: SparkPost Talks About the Future of Email
For today’s episode we spoke with email sending and deliverability platform, SparkPost, to get their expert opinion on all things email.
Video :
Watch and Listen: hims & hers Empowers Diverse Personas With Honesty
For today’s episode we see how hims & hers communicates with a diverse set of personas about typically stigmatized health issues.
Video :
Watch and Listen: The Maze Group Talks Technology, Retention, ROI
Chatting with the Head of Digital Marketing at The Maze Group, we looked at the ways brands today are approaching technology migrations.
Video :
Watch and Listen: Daasity Dispels DTC Analytics Myths
We chatted with Daasity to dispel analytics myths, when to use an analytics platform versus a CDP, and what the future holds for analytics.
Video :
Watch and Listen: Yodel Mobile's Advice for App Growth
Yodel Mobile has seen the explosion of app creation and usage from its early stages. Hear key app growth advice from their founder.
Video :
How Fivetran Simplifies Normalizing and Centralizing Data
Hear from Fivetran Product Marketing Manager Zarmina Niazie about how normalizing and centralizing your data can lead to improved ROI.
Video :
How Policygenius Makes Insurance Shopping Easy
Hear from two Policygenius CRM Marketing Managers about how the company personalizes the customer journey to find the right insurance plan.
Video :
How Eaze Brings the Good With the Goods
Hear from Sheena Shiravi, VP of Marketing, at Eaze, about how Eaze is working to drive social equity in a stigmatized industry.
Video :
A Chat With Barkley on the Importance of Being a Whole Brand
Jessica Best and Jeff Fromm from ad agency Barkley talk about how brands today can create customer experiences that make them a Whole Brand.
Video :
How HoneyBook Empowers Solopreneurs for Sustained Growth
Loren Elia and Meli Musson from HoneyBook chat about how they pivoted during the pandemic to help an influx of customers succeed and grow.
Video :
How Radar Bridges Digital and Physical Worlds With Geofencing
Nick Patrick, CEO and co-founder of Radar, a geofencing platform, talks location-based marketing Episode 2 of Dream It, Build It, Make It. 
Video :
How Neuro Is Leading Change for Customers and Community
Neuro puts personality and values into their brand mission. Take a listen to find out how they’re leading change for customers and community.
Video :
Episode 2: “Re-Architecting Growth”
Jeff Samuels sits down with Yoni Tamler, Director of Marketing Operations at LinkedIn. 
Video :
Episode 1: “The Foundations of Growth”
Iterable’s COO, Jeff Samuels, is joined by Linda Fitzek, who heads up Sales & Marketing Operations for Uber’s U4B division. 
Video :
Introducing Iterable Insights
Iterable Insights is designed to help your marketing teams visualize your campaigns, track your performance, and iterate quickly.
Video :
How Glo Found Its Growth Marketing Zen With Iterable
Glo (formerly known as YogaGlo) leverages Iterable to increase customer retention by sending personalized class suggestions through email and push.
Video :
How Curology Makes Its Marketing as Personalized as Its Product
Curology leverages Iterable to engage customers and personalize their journey to improve retention.
Video :
3 Lessons From Box on Building an Engaging Customer Journey
Learn how Box is building a best-in-class customer experience for over 60% of the Fortune 500 by using Iterable’s growth marketing platform.
Video :
Move Fast, Think Big: How Zillow Makes Personalization Easy
Zillow easily creates audience segments and targeted workflows which helps move them towards personalization at scale.

Case Studies (View all 87)

Customer Story :
Findmypast
Customer Story :
Morning Brew Inc.
Customer Story :
BIG4 Holiday Parks
Customer Story :
Namecheap
Customer Story :
Melbourne Football Club
Customer Story :
Anyfin
Customer Story :
Flipster
Customer Story :
Guild Education
Customer Story :
ClickUp
Customer Story :
Cinemark
Customer Story :
OneVision Resources
Customer Story :
Sandboxx

Blog Posts (View all)

Blog Post :
Cross-Channel Marketing: A Beginner's Guide
The Death of Batch-and-blast Marketing We’ve entered a new era of moments-based marketing, one where the old-school campaign calendar just doesn’t cut it anymore. Today’s consumers are in the driver’s…
Blog Post :
Key Considerations When Sending From a Root Domain vs. a Subdomain
When sending email, a sender’s sending domain is much more than just the naming convention of their brand that ties their email content and web address together in a uniform…
Blog Post :
Breaking Free From MarTech Silos With Smarter Data Activation
To meet the needs of their customers, modern marketers must be agile to foster quality personalization and engagement. But most marketing teams struggle with fragmented martech stacks, siloed data, and…
Blog Post :
Modernize Your MarTech Stack and Say Goodbye to Marketing Pet Peeves
In Iterable’s webinar, From Frustration to Function: Real Talk on Modernizing Your MarTech Stack, a crew of marketing pros get real about the highs, lows, and WTF moments of modernizing…
Blog Post :
An Iterable Power User’s Top 3 Anticipated Sessions at Activate 2025
Activate Summit 2025 is less than a month away, and I couldn’t be more excited to head to sunny San Jose, California, on April 1-3, to usher in the new…
Blog Post :
Women-Led Innovation: How Iterable Customers Empower Women Through Personalization
International Women’s Day (IWD), celebrated annually on March 8, was established to honor the achievements of women across all aspects of life, while also advocating for gender equality. This year’s…
Blog Post :
Achieving Cross-Channel Uplift With Modern MarTech
Welcome back to our five-part series on modernizing your martech. In case you’re just jumping in, feel free to refer back to our previous posts: Now’s the Time to Modernize…
Blog Post :
2025 Email and Mobile Marketing Predictions
In our last post, we reviewed what we got right in 2024 and examined how our marketing predictions played out in practice. Now, it’s time to turn our crystal ball to…
Blog Post :
Everything You Need to Know About Google Postmaster Tools for 2025
Table of Contents What Dashboards Are Available on Google Postmaster Tools? A Deep Dive into Google Postmaster Tools Dashboards Frequently Asked Questions About Google Postmaster Tools Tips for Maximizing Gmail…
Blog Post :
2024 Email and Mobile Marketing Predictions: What We Got Right
As 2024 unfolded, email and mobile marketing continued to adapt and evolve, shaped by rapid technological advances and the increasing complexity of the marketing landscape. From the growing influence of…
Blog Post :
How Modern MarTech Boosts Customer Lifetime Value
Welcome to our five-part series on modernizing your martech. Previously, we introduced why now’s the time to upgrade your legacy technology. In this second installment, we’re discussing the role martech…
Blog Post :
Top 2024 Holiday Customer Engagement Tactics
If the Super Bowl is the grand stage for advertisers, Cyber Week is the ultimate arena for performance and lifecycle marketers. Across industries, brands pull out all the stops to…
Blog Post :
Now’s the Time to Modernize Your MarTech
This blog post is the first installment of a five-part series on why you should modernize your martech. In this introduction, we cover these key areas: The reality of legacy…
Blog Post :
Retail and E-Commerce Trends: What Cyber Week Can Tell Us About 2025
As the popular aphorism says, “You can’t really know where you’re going until you know where you have been.” Insights from this year’s Cyber Week can offer a comprehensive crystal…
Blog Post :
5 Winning Mobile Marketing Strategies This Holiday Season
Picture this: It’s 3 a.m., and Sarah has just remembered she hasn’t bought her mom’s holiday gift yet. Like millions of other last-minute shoppers, she reaches for her phone. In…
Blog Post :
CMO Corner: Growing Teams With Community Power
Let’s get this straight: To succeed in marketing, you need three things—a great product, great technology to enable your strategy, and a great team to execute it. But buying great…
Blog Post :
Inside Iterable’s New AI Learning Path
Marketing is at the forefront of AI adoption across business functions, especially in leveraging GenAI (Gartner). And it’s no wonder—44% of marketing leaders report increased productivity as GenAI’s top benefit,…
Blog Post :
Combat Message Fatigue With Frequency Optimization
Now that we’re in the thick of the holiday season and promotional messaging is ramping up, marketers everywhere are facing the same fear: Are my customers tired of hearing from…
Blog Post :
Future-Ready E-Commerce Brands Go All In on Social Messaging
Social media has become the discovery engine for one-third of shoppers seeking new products. Seasoned retailers and e-commerce executives furrow their brows when I present this fact. They’ve spent decades…
Blog Post :
How to Avoid Email Clipping
There is no worse feeling than spending hours crafting the perfect email only to find that once it hits the recipient’s inbox, only half the message displays to the recipients.…

Teardowns (View all 33)

Teardown :
How CX Plays a Role in Non-Profit Marketing
We’re shining some light on what non-profit marketing entails and how non-profit brands are currently raising awareness for their causes.
Teardown :
Unfolding The Bed Bath & Beyond Customer Experience 
Bed Bath & Beyond may be known for their never-expiring 20% off coupons, but in our Customer Experience Analysis we focused on the digital.
Teardown :
Nike’s Customer Experience Puts Their Best Foot Forward
This post contains the results of our Customer Experience Analysis for Nike. Read on for some their CX wins and areas of opportunity.
Blog Post :
Dressed to Isolate: Fashion Retail Marketing Under COVID-19
We analyzed the marketing strategies in the fashion retail industry to identify how their tactics have changed from January to now under COVID-19.
Teardown :
How Dating Apps Have Adapted Under COVID-19
Back in January, we were younger, naive even. Recreational time was revered. A simple walk was seen as just that—simple. Dating, too, was seen with freedom and ease. Today, we…
Teardown :
Wish vs. Kohl’s: Whose Marketing Motivates Shoppers?
In this User Engagement Teardown, we look at two leading general merchandise retailers, Wish and Kohl’s, to see how they build customer relationships.
Teardown :
Fast Food Restaurants: Who Serves the Best Marketing Combo Meal?
We recently studied the cross-channel marketing of leading fast food restaurants to see which program prompts a high-value order.
Teardown :
Casual Dining Restaurants: Whose Marketing Menu Is Most Appealing?
See how three leaders in the casual dining space are faring in building personal relationships with their customers.
Teardown :
U.S. Broadcast News: Whose Marketing Earns the Feature Story?
This teardown analyzes the customer engagement strategies of leading U.S. broadcast news affiliates Fox News, CBS News, and NBC News. 
Teardown :
Top U.S. Newspapers: Who Sits Above the Fold?
This teardown analyzes the customer engagement strategies of leading U.S. newspapers The Wall Street Journal, The Washington Post, The New York Times, and USA Today. 
Teardown :
Top U.K. Retailers: Who’s Got the Proper Fit?
For this teardown, we hopped across the pond to check out four leading U.K. retailers.
Teardown :
Apparel Marketing Showdown: Who’s Haute, Who’s Not
This teardown analyzes the customer engagement strategies of leading fashion retailers Nordstrom and Fashion Nova. 
Teardown :
Top Home Decor Brands: Who Promotes the Superior Interior?
This teardown analyzes the engagement strategies of the most popular home decor companies.
Teardown :
Black Friday and Cyber Monday Showdown: Amazon vs. Walmart
This teardown analyzes the Black Friday and Cyber Monday engagement strategies of Amazon and Walmart.
Teardown :
Top Car Rental Companies: Who Drives the Most Engagement?
This teardown analyzes the engagement strategies of the most popular car rental companies.
Teardown :
Top U.S. Airlines: Whose Marketing Flies First-Class?
This teardown analyzes the engagement strategies of the biggest domestic airlines.
Teardown :
Online Travel Agents: Whose Marketing Wins the Booking Battle?
This teardown analyzes the engagement strategies of the biggest names in online travel booking.
Teardown :
Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers’ Appetites?
This teardown analyzes user engagement strategies of two leading meal kit subscription services.
Teardown :
Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?
In this teardown, we analyze the email and mobile messaging strategies of two travel titans.
Teardown :
Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?
This teardown evaluates user engagement strategies of two leading grocery delivery businesses.

Unboxing Guides (View all 18)

Whitepaper :
Unboxing Must-Have Marketing Campaigns: Welcome Emails
We give a first-hand look at the welcome messages that wow consumers and provide expert advice to turn subscriber connections into relationships.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Onboarding Series
Onboarding campaigns take the familiarity, appreciation, engagement and trust initiated in welcome messages to the next level. The more data you have, the more personalized and relevant your campaigns can…
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Referrals & Advocacy
Inside this Unboxing Guide to Must-Have Marketing Campaigns, we take a first-hand look at the referral messages that reward your best advocates and provide expert advice to facilitate effective introductions.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Survey and Feedback
The opportunity to receive immediate feedback on your brand’s products or services is too good to pass up, but how can you create a survey campaign that stands out from…
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Customer Milestones
It’s a fact: Brands that send personalized birthday and anniversary emails generate more revenue than those that only focus on mass-produced mailings.  But consumers today expect more, which means you…
Whitepaper :
Must-Have Marketing Campaigns: Reactivation & Re-Engagement
It’s a well-known fact at Iterable: Email list pruning isn’t always the best strategy. In fact, it may even be counterproductive to your brand’s goals and hurt your ROI in…
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Upsell and Cross-Sell
This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for great upsell and cross-sell opportunities.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Emergencies & Crises
This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for effective emergency and crisis messaging.
Whitepaper :
Unboxing Must-Have Marketing Campaigns: Loyalty & Rewards
This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for effective loyalty and rewards messaging.
Unboxing Guide :
The 5 Principles of Building Customer Loyalty
In this ongoing series, we’ll be “unboxing” must-have digital marketing campaigns and programs vital to success. In this installment, we’ll look at loyalty and rewards. Are you taking your brand’s…
Unboxing Guide :
5 Questions to Ask Before Communicating During a Crisis
In this ongoing series, we’ll be “unboxing” must-have digital marketing campaigns and programs vital to success. In this installment, we’ll look at emergencies and crises. It’s on every marketer’s mind…
Unboxing Guide :
4 Ways to Upsell and Cross-Sell In Your Marketing Campaigns
In our next Unboxing Guide, we focus on driving growth with good by adding upsell and cross-sell opportunities to your existing marketing campaigns.
Unboxing Guide :
3 Types of Reactivation Campaigns for Subscription Services
In this ongoing series, we’ll be “unboxing” must-have digital marketing campaigns and programs vital to success. In this installment, we’ll take a look at reactivation and re-engagement. It’s a well-known…
Unboxing Guide :
Customer Milestone Campaigns: Why Birthday Emails Are Not Enough
In this ongoing series, we’ll be “unboxing” must-have digital marketing campaigns and programs vital to success. In this installment, we’ll take a look at customer milestone campaigns. It’s a well-documented…
Unboxing Guide :
3 Essential Ingredients of Survey and Feedback Campaigns
In this ongoing series, we’ll be “unboxing” must-have digital marketing campaigns and programs vital to success. In this installment, we’ll take a look at survey and feedback campaigns. When marketers…
Unboxing Guide :
4 Essential Ingredients for a Successful Referral Program
With a well-built referral program, you can increase brand loyalty and grow your customer base. Include these 4 essentials for campaign success.
Unboxing Guide :
Onboarding Campaigns: Don't Assume You Have Them at Hello
In this ongoing series, we’ll be “unboxing” must-have email campaigns vital to any successful marketing program. We started with Welcome Messages, so the next logical step is to focus on…
Unboxing Guide :
Unboxing the Welcome Email: 4 Essential Ingredients for Success
Going beyond a basic welcome email campaign isn’t for wimps. Make sure you’re doing it right with these 4 essential ingredients for marketing success.

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