Resources

This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for great upsell and cross-sell opportunities.

Looking at 4 key mobile marketing channels—push notifications, SMS, in-app and the mobile inbox—we have identified in this report how these channels are utilized for a better customer experience and…

This guide will provide readers with tips and examples from B2C consumer brands to provide inspiration for great upsell and cross-sell opportunities.

What’s empathy have to do with marketing? A lot, actually.  At its core, growth marketing maximizes business growth, with a heavy emphasis on retention. That retention bit is the real…

In this report, we compare 20 retail fashion brands, ten from the U.S. and ten from the U.K. How do powerhouses like Topshop, Burberry, Tommy Hilfiger and Ralph Lauren personalize…

This report analyzes cross-channel customer engagement practices of 30 leading news publications.

Inside this Unboxing Guide to Must-Have Marketing Campaigns, we take a first-hand look at the referral messages that reward your best advocates and provide expert advice to facilitate effective introductions.

6 Recipes for Marketers Craving Customer Engagement

Learn how to strategically evaluate the strengths of ESPs by carefully asking the right questions about functionality. 

See how to tidy up your system for a smooth migration.

We give a first-hand look at the welcome messages that wow consumers and provide expert advice to turn subscriber connections into relationships.

This report analyzes cross-channel customer engagement from 50 top U.S. retail brands.

Cross-channel engagement strategies from 30 top travel companies

See if your cross-channel strategy stacks up to other global brands

Learn the four steps of designing and implementing an effective mobile messaging strategy. This guide features industry-proven best practices which jump-start mobile engagement through email.

By engaging your customers early and often with content that coincides with messaging that appeals to them at this very moment.

We uncover how 300 major North American brands think, act, and prepare for an omni-channel marketing future.

Provides a framework to unify, message, analyze and optimize campaigns across all channels.

Covers the fundamental tactics that leading companies are employing to boost sales and cultivate customer relationships by sending personalized messaging across multiple channels.