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  • Activation
  • Nurture
  • Reactivation
Whether you’re just getting acquainted with growth marketing or further refining your campaign strategies, we’ve got you covered.

Browse our resource collection below or use the lifecycle stage and content filters to find the exact resources.


During this initial stage of the customer lifecycle, companies seek to activate consumer attention and interest with welcome & onboarding campaigns.


This lifecycle stage is when brands nurture consumers with sales, promotions, newsletters and more to stay top of mind and increase conversion.


This lifecycle stage is all about driving retention and loyalty with campaigns for re-engagement, cart abandonment, win-back and more.

Box case study header
Case Study: Box
With Iterable, Box enhanced its segmentation and personalization to elevate customer engagement and increase user…
January 21, 2019
Screenshot of Iterable Insights
Introducing Iterable Insights
Iterable Insights is designed to help your marketing teams visualize your campaigns, track your performance,…
November 18, 2018
Product Tour Video Preview
Iterable Product Tour
Take a quick product tour and learn why leading brands rely on Iterable to power…
November 10, 2018
Case Study: Care/of
Iterable enables Care/of to segment customers based on their health goals and deliver elegant and…
June 08, 2018
Case Study: IMGE
Iterable enables IMGE to innovate in political campaign engagement. Iterable powers sophisticated fundraising workflows that…
June 05, 2018
Case Study: Swish
Swish’s investment in Iterable pays off with a 350% increase in user retention for its…
May 21, 2018
Case Study: SeatGeek
SeatGeek partners with Iterable to reach more customers through more channels and increases revenue 3X.
May 21, 2018
Case Study: 99designs
Iterable enables 99designs to segment customers in a highly granular manner and target them with…
May 07, 2018
Case Study: Curology
By partnering with Iterable, Curology has increased sales by 10% by incentivizing its customers with…
September 11, 2017
Case Study: CreativeLive
Iterable enables CreativeLive, the world's largest online creative education platform, to deliver personalized email messaging…
June 28, 2017
Case Study: Zillow
With Iterable, Zillow can map highly relevant content to a customer's journey in finding and buying…
April 26, 2017
Case Study: SingleCare
Iterable enables SingleCare to run sophisticated email marketing campaigns to provide better healthcare to its customers.
March 29, 2017
Case Study: Rocksbox
Rocksbox uses Iterable as the single platform for all customer messaging and engagement campaigns, including…
December 11, 2016