• View All
  • Activation
  • Nurture
  • Reactivation
Whether you’re just getting acquainted with growth marketing or further refining your campaign strategies, we’ve got you covered.

Browse our resource collection below or use the lifecycle stage and content filters to find the exact resources.


During this initial stage of the customer lifecycle, companies seek to activate consumer attention and interest with welcome & onboarding campaigns.


This lifecycle stage is when brands nurture consumers with sales, promotions, newsletters and more to stay top of mind and increase conversion.


This lifecycle stage is all about driving retention and loyalty with campaigns for re-engagement, cart abandonment, win-back and more.

Case Study: Fender
Fender partners with Iterable to build customer lifetime value through cross-channel messaging.
Madison Reed + Iterable
Case Study: Madison Reed
Iterable enables Madison Reed to create highly personalized, cross-channel interactions that help build long-term customer…
Box case study header
Case Study: Box
With Iterable, Box enhanced its segmentation and personalization to elevate customer engagement and increase user…
Case Study: Care/of
Iterable enables Care/of to segment customers based on their health goals and deliver elegant and…
Case Study: IMGE
Iterable enables IMGE to innovate in political campaign engagement. Iterable powers sophisticated fundraising workflows that…
Case Study: Swish
Swish’s investment in Iterable pays off with a 350% increase in user retention for its…
Case Study: SeatGeek
SeatGeek partners with Iterable to reach more customers through more channels and increases revenue 3X.
Case Study: 99designs
Iterable enables 99designs to segment customers in a highly granular manner and target them with…
Case Study: Curology
By partnering with Iterable, Curology has increased sales by 10% by incentivizing its customers with…
Case Study: CreativeLive
Iterable enables CreativeLive, the world's largest online creative education platform, to deliver personalized email messaging…
Case Study: Zillow
With Iterable, Zillow can map highly relevant content to a customer's journey in finding and buying…
Case Study: SingleCare
Iterable enables SingleCare to run sophisticated email marketing campaigns to provide better healthcare to its customers.
Case Study: Rocksbox
Rocksbox uses Iterable as the single platform for all customer messaging and engagement campaigns, including…