AI in Marketing: A Game Changer

Start here: Your go-to checklist for incorporating AI into your marketing campaigns for greater impact and efficiency.

At Iterable, we focus on three main categories for AI: message optimization, generative content creation, and AI-driven audience insights. Let’s break down each of these capabilities.

In this session, Iterable’s Taylor Briggs, a Product Marketing Manager, and Trisha Desai, a Solutions Consultant, will dive into Iterable’s AI Optimization Suite and show marketers how these tools can be utilized to uplevel their marketing efforts. From Predictive Goals to Brand Affinity and more, learn how AI can teach you more about your customers and create enhanced personalized experiences.

Learn how Redfin, achieved an impressive 72% increase in converting inactive sellers to an active state, along with a 9% boost in overall conversions.

See how dgtl fundraising achieved a 2x surge in conversions by targeting their loyal cohort, coupled with an impressive 70% open rate.

Watch our 5-minute demo.

See how a fictional company uses Iterable to create a differentiated customer experience by sending dynamic, relevant, and individualized messaging to each user throughout every step in their lifecycle.

See how our platform brings together all your siloed real-time customer data, the design of communications, and delivery and optimization across channels all in one platform.