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Latest Blog Posts

Growth Marketing

3 Email Marketing Campaigns to Liven Up Labor Day

Labor Day is just around the corner. If you’re thinking about tying a campaign to the long weekend that heralds the end of summer and ...

Omni-Channel

Ask Yourself These 5 Questions Before Getting Started With Web Push

It’s impossible to browse an e-commerce or consumer website on your desktop… And NOT be asked if you want web push notifications. I’m an email ...

Company

eTail East 2018: Our Top Takeaways

This week, the eTail East 2018 took place in Boston, playing host to more than 1,200 attendees of various marketing and industry backgrounds who ...

Upgrade Your Growth Marketing Platform

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Omni-Channel

How YogaGlo Found Its Growth Marketing Zen With Iterable

YogaGlo, an online yoga and meditation platform, is disrupting the $542 billion fitness industry by allowing users to participate in classes with ...

Growth Marketing

4 Foundational Roadblocks to Successful A/B Testing

Does your test strategy miss out on success because of flaws in how testing is approached? Most advice about email testing focuses on specific ...

Company

The Future of E-Commerce: Meet the Iterable Team at eTail East 2018

eTail East 2018 is only one week away, and we’re excited to rub shoulders with world-class brands at this leading e-commerce and omni-channel ...

Growth Marketing

3 Reasons Why You Haven’t Upgraded Your Growth Marketing Platform

Whether you are sick of uploading manual lists into your ESP or feeling hopeless with its lack of testing capabilities, there are a handful of ...

Omni-Channel

Personalization: It’s Both an Art and a Science

As marketers, we focus almost exclusively on the science of personalization—gathering the data, setting up segments and triggers, figuring out ...

Growth Marketing

4 Signs There’s Something Wrong With Your MarTech

If there’s anything that I’ve learned in my six years of selling marketing technology, it’s that marketers who use legacy platforms are stuck. ...

Omni-Channel

How Curology Makes Its Marketing as Personalized as Its Product

What do skin issues and ho-hum marketing have in common? They’re both treatable, as the team at Curology can attest. If there’s one thing ...

Convert Abandoned Shopping Carts Into Cash

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Product

Personalizing Your Templates Just Got Easier With Snippets 2.0

Crafting the perfect messages for your marketing campaigns is an important goal, but having the right tools and technology to personalize the ...

Growth Marketing

Move Fast, Think Big: How Zillow Makes Personalization Easy

Personalization, of course, is in everybody’s best interest: tailoring your marketing communications to the individual has become less of a ...

Growth Marketing

Brands Taking a Stand: The Profit of Political Email Marketing

Once upon a time, it wasn’t polite to discuss politics and money. Many of us have strayed from that convention in recent years, but holy ...

Omni-Channel

By the Numbers: Omni-Channel Marketing in Retail

You’ve all heard by now why omni-channel marketing is critical to a brand’s success: retailers with omni-channel strategies see 30% ...

The Total Economic Impact of Iterable

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Growth Marketing

How Can I Avoid the Spam Folder?

If I had a nickel every time I was asked the spam folder question, I would probably be typing this post from a tropical island beach instead of a ...