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Introducing Iterable Insights: Your View Into Campaign Success
Growth marketers have a close relationship with data: it’s invaluable for building campaigns and measuring performance. Here at Iterable, ...
Online Travel Agents: Whose Marketing Wins the Booking Battle?
Consumer demands are rising in what many are calling the Now Economy—and the travel industry is no exception. According to Google, 57% of U.S. ...
Iterable Customer Spotlight: Anita Taylor From Stack Overflow
We are excited to announce the launch of our monthly Customer Spotlight series! Hosted in the Iterable Community and excerpted here on our blog, ...
Subscribe to the Iterable Blog
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Latest Blog Posts
4 Lessons Learned From Launching a User Group Program
At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can also have a big impact (dare we say, ...
4 Crucial Steps to Optimize Your Mobile Marketing
There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones, relying on them to browse, engage, and ...
4 Overlooked (but Valuable) E-Commerce Segments to Target
Once you master the basics of personalization, you can use your data to identify customer segments who frequently get overlooked in standard ...
Leveraging Dynamic Direct Mail to Boost Your Digital Strategy
Pop Quiz: What do Stitch Fix, Primary, Bite Squad, LendingClub and HelloFresh all have in common? Yes, they’re all e-commerce brands. But there’s ...
Busting the 3 Most Common AI Myths in Marketing
Artificial Intelligence (AI) may not be an entirely new innovation, but its prominence inside the enterprise has certainly grown over the last ...
What We Stand For: Iterable’s 4 Company Values
As one of this year’s Best Places to Work, Iterable is dedicated to promoting a positive work atmosphere that allows the team to flourish. ...
Behind the Scenes: How SeatGeek Personalizes Customer Engagement
Like it or not, if you’re a marketer today, there’s a good chance you’re locked into a war with your competitors for consumer mindshare. And the ...
3 Email Marketing Campaigns to Liven Up Labor Day
Labor Day is just around the corner. If you’re thinking about tying a campaign to the long weekend that heralds the end of summer and ...
Ask Yourself These 5 Questions Before Getting Started With Web Push
It’s impossible to browse an e-commerce or consumer website on your desktop… And NOT be asked if you want web push notifications. I’m an email ...
eTail East 2018: Our Top Takeaways
This week, the eTail East 2018 took place in Boston, playing host to more than 1,200 attendees of various marketing and industry backgrounds who ...
Marketing and AI: What It Takes to Become a Cutting-Edge Marketer
The hype around enterprise Artificial Intelligence (AI) is real. It’s a staple of the daily news cycle and its disruptive potential is ...
Unpacking the 7 Elements of Successful Promotional Campaigns
Life as a Growth Marketer is anything but easy—we live campaign-to-campaign and our reputation is only as good as our most recent performance ...
How YogaGlo Found Its Growth Marketing Zen With Iterable
YogaGlo, an online yoga and meditation platform, is disrupting the $542 billion fitness industry by allowing users to participate in classes with ...
4 Foundational Roadblocks to Successful A/B Testing
Does your test strategy miss out on success because of flaws in how testing is approached? Most advice about email testing focuses on specific ...
The Future of E-Commerce: Meet the Iterable Team at eTail East 2018
eTail East 2018 is only one week away, and we’re excited to rub shoulders with world-class brands at this leading e-commerce and omni-channel ...