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Introducing the Cross-Channel Engagement Benchmark Report
If there’s one thing that always piques our curiosity, it’s comparing ourselves to our peers and the world around us. And when it ...
Registration for Activate 19 Is Now Open
Get ready to make 2019 your year for world-class marketing—because we’ve got the event that can’t be missed. Today we’re ...
Top Car Rental Companies: Who Drives the Most Engagement?
The increased strength of consumers’ buying power and accessibility of travel and tourism have shaped the recent performance of the car ...
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Latest Blog Posts
Iterable + Branch: Mobile Deep Linking and Attribution
When it comes to unifying the brand experience, marketers have a tough task ahead of them. Leading brands like Amazon, Nike, and Starbucks, have ...
Customer Journey Mapping Just Got Better With Workflow Analytics
Orchestrating seamless customer journeys from activation to re-engagement is every marketer’s challenge. Whether you are designing promotional ...
3 Email Urban Legends, Busted!
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines ...
Iterable Customer Spotlight: Sean Kennedy From Zapier
Another month, another Customer Spotlight! Hosted in the Iterable Community and excerpted here on our blog, our Customer Spotlight series focuses ...
How 4 Leading Brands Engage Customers With Mobile Push
When it comes to creating a successful mobile push messaging program, it all comes down to one core principle: Customers must find value in what ...
Top U.S. Airlines: Whose Marketing Flies First-Class?
The U.S. airline industry, which reported a net profit of $15.5 billion in 2017, sits on a goldmine of customer data, and marketing experts ...
Maximize Your Mobile Marketing With Push Action Buttons
If you’re a brand looking to gain a competitive advantage when it comes to consumer mindshare, then you’ve got to have a bulletproof mobile ...
How Aceable Saves Time and Stays Compliant With Iterable
If you’ve ever worked in an industry that requires strict adherence to regulations set in place by government entities and regulatory boards, you ...
Iterable + Foursquare: Powering Location-Based Engagement
Location-based technology is shaping the way we operate in the Now Economy. Everything—from traveling on demand using ridesharing apps like Uber ...
3 Scary-Good Email Strategies for a Happy Halloween
Everybody’s getting in on Halloween, from infants to adults, parents to pets, all around the house. If you want to claim your share of this ...
Iterable Customer Spotlight: Carrie Knipfer From Avery
It’s time to announce this month’s Customer Spotlight! As a refresher, our Customer Spotlight series is hosted in the Iterable ...
4 Lessons Learned From Launching a User Group Program
At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can also have a big impact (dare we say, ...
4 Crucial Steps to Optimize Your Mobile Marketing
There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones, relying on them to browse, engage, and ...
Online Travel Agents: Whose Marketing Wins the Booking Battle?
Consumer demands are rising in what many are calling the Now Economy—and the travel industry is no exception. According to Google, 57% of U.S. ...
Introducing Iterable Insights: Your View Into Campaign Success
Growth marketers have a close relationship with data: it’s invaluable for building campaigns and measuring performance. Here at Iterable, ...