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Latest Blog Posts

Omni-Channel

Personalize Everything. Yes, Everything.

Over the course of your brand’s relationship with your customers, it’s in your best interest to make it easy for them to engage with you ...

Company

Takeaways From the 2018 Women in Retail Leadership Summit

Last week, Iterable visited Miami to attend the Women in Retail Leadership Summit. Over the course of three insightful days, we heard stories ...

Company

Iterable Makes the 2018 Best Places to Work List

We’re very excited to announce that Iterable has been included by the San Francisco Business Times as one of the 2018 Best Places to Work. We ...

The No-Nonsense Guide to Achieving Omni-Channel Relevance

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Growth Marketing

Slay the Urban Legends of ESP Selection

Maybe you’ve outgrown your current solution, you’re looking for more advanced functionality or you’re unhappy with the service or stability of ...

Omni-Channel

3 Steps to Put Marketing Back Into Omni-Channel Marketing

The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too ...

Company

Activate 2018: Top Takeaways for Marketing Change Agents

Thanks to our amazing attendees, sponsors and partners, Activate was a major success! With over 300 innovators at the event, Activate was the ...

Growth Marketing

5 Inspiring Marketing Examples to Engage Your Best Customers

If you’re a smart marketer—and, of course, you are because you’re reading this article—then you know the upside to attract, grow and retain your ...

Growth Marketing

7 Lessons the B2B World Can Learn From B2C Email Marketers

If I’ve heard it once, I’ve heard it a thousand times: “That might work in B2C, but we’re B2B,” as if B2B marketers are from Mars and B2C from ...

Growth Marketing

The Email’s Coming From Outside the House: DMARC Deconstructed

Do you know who is using your domain to send email? Have you ever wondered if your email domain is being phished?  Do you know every source of ...

Company

Shoptalk 2018: Our Top Takeaways

Shoptalk 2018 was bigger and better than ever before, with over 8,000 attendees and 300 speakers from leading brands and technology providers at ...

The Growth Marketer’s Guide to Education

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Growth Marketing

You Had Them at Hello: How to Retain Your Best Customers

Not all customers are created equal. There is always a segment that outperforms the average by a mile, bringing in significantly more revenue. ...

Company

Celebrate Iterable’s 5th Birthday at Activate

It’s our 5th birthday, so we’re having a party and you’re invited! Join us at Activate, on April 3rd, in San Francisco as we and our visionary ...

Company

Announcing the Finalists of the Growth Marketing Awards

In three weeks, taking place April 2-3 in San Francisco, Iterable will celebrate the achievements of our amazing customers at Activate, our debut ...

Omni-Channel

How Swish Helps Users Master Their Money With Iterable

Most budgeting apps fail because they require so much work. Users eventually tire of them. At Swish, habit formation is the pièce de résistance ...

The Omni-Channel Maturity Assessment

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Omni-Channel

Adding Triggered Direct Mail to Your Omni-Channel Strategy

As omni-channel marketing becomes the new standard, many marketers consider direct mail outdated. But with advances in personalization, QR codes, ...

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