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Latest Blog Posts

Cross-Channel

Direct Mail and Mobile Marketing: A Perfect Match

It may seem like an odd coupling, but the combination of direct mail and mobile marketing is an ideal merger of high-value messaging.

Company

Shoptalk 2019: Our Growth Marketing Top Takeaways

This week, Shoptalk 2019 took place at the Venetian in Las Vegas, which sold out at 8,400 attendees from the retail community of leading brands ...

Growth Marketing

Iterable Customer Spotlight: Anya Vo From Asana

For our February Customer Spotlight, we are excited to introduce you to Anya Vo, Email Marketing Manager at Asana, a leading work management ...

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Company

eTail West 2019: Our Top Takeaways

Last week, eTail West 2019 took place in Palm Springs, playing host to more than 1,200 attendees from America’s most successful retailers ...

Company

Retail Innovation in Vegas: Join Iterable at Shoptalk 2019

It’s almost time for Shoptalk 2019, the world’s largest conference for retail and e-commerce innovation, and we could not be more ...

Growth Marketing

Marketing Best Practices Are Bullsh*t: A Love Poem

Behold—the types of conversations that I wish that I could have with marketers if I possessed a magic marketing strategy wand: You: “Hey, ...

Growth Marketing

Successful Split Tests: 4 Steps to Effective Email Experiments

Whether you're new to testing or looking to level up your game, this post will help you create email experiments that will give you the greatest ...

Cross-Channel

How to Use Mobile Push to Build User Habits & Brand Loyalty

When I last wrote about the power of mobile push notifications, I said the following: Users must find value in what you’re sending. In ...

Company

Craft Beer & E-Commerce: Join the Iterable Team at eTail West 2019

Iterable will be hosting a craft beer tasting at eTail West 2019, along with a presentation with David Oh, Chief Product Officer at ...

Growth Marketing

3 Trends Shaping 2019’s Marketing Landscape and How to Prepare for Them

Here are three potentially game-changing trends shaping 2019's marketing landscape, and how your team can adapt and thrive.

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Cross-Channel

Top Home Decor Brands: Who Promotes the Superior Interior?

The home decor and furnishings market is highly concentrated, making the competition that much more fierce. Experts estimate that the global ...

Product

Shopify + Iterable: Advanced E-Commerce Personalization Made Easy

Iterable's integration with Shopify enables e-commerce businesses of all sizes to automate personalized marketing campaigns based on shopping ...

Growth Marketing

Iterable Customer Spotlight: Chris Kaundart From Trello

New year, new Customer Spotlight! As a refresher, our Customer Spotlight Series focuses on the creative geniuses who work tirelessly behind the ...

Cross-Channel

How to Optimize the Post-Click Experience With Cross-Channel Messaging

Providing a seamless optimized customer journey is a top marketing challenge. The process becomes even more difficult if you’ve spent all your ...

The Total Economic Impact of Iterable

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Cross-Channel

5 World-Class Ways to Increase Mobile Engagement

Growing your mobile engagement is oftentimes more “art than science” but like most art forms, mimicking what the pros do can make a huge ...