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Marketing Blog

iOS 18 Blog Header

Customer Experience

iOS 18, Email, and Iterable: What You Should Know

by Kim Hale on September 17, 2024

Introducing Iterable Plaza, the new Iterable Community

Company

Welcome to Iterable Plaza, Our New Community Platform

by Deja Darrington on September 26, 2024

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Product

Everything You Need to Know About Iterable's Journey Assist

by Taylor Briggs on September 20, 2024

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Predictive Goals screenshot

Product

Forecast Your Marketing Success With Iterable's Predictive Goals

Taylor Briggs
October 09, 2024

Illustration of people icon inside magnifying glass to represent qualitative data

Customer Experience

Expanding Your Customer Data Library With Qualitative Data

Sterling Bailey
October 01, 2024

5 Reasons to Attend Activate Tour New York

Company

5 Reasons to Attend Activate Tour New York

Alyssa Jarrett
August 28, 2024

The Ultimate Guide to Different Types of Email Marketing Campaigns

Cross-Channel

The Ultimate Guide to Different Types of Email Marketing Campaigns

Alyssa Jarrett
August 27, 2024

The image features a red circle with a white envelope icon, symbolizing email, set against a purple background. To the right of the icon, the text reads "Building a Strong Email Reputation With IP-Warm Up," suggesting the content is related to strategies for establishing email sender reputation through IP warming.

Cross-Channel

Building a Strong Email Reputation With IP Warm-Up

Justin Foulk
August 16, 2024

The image shows a flat design with a blue background and a circular orange icon in the center. The icon features a white price tag symbol, commonly associated with sales or discounts. The icon casts a long shadow to the left, creating a modern and clean aesthetic. This style is often used in marketing materials, such as those for Black Friday and Cyber Monday (BFCM) promotions.

Customer Experience

BFCM Tips for Your Ecommerce Brand

Deniz Tasyurek
August 14, 2024

The image features a blue circle with a white computer monitor icon in the center. The blue circle is set against a red background, creating a visually striking contrast. The design is minimalistic, with the computer monitor depicted in a simple, flat style. The overall look is clean and modern, suitable for representing technology or digital content.

Cross-Channel

Leveraging the Power of Web Push Notifications

Alyssa Jarrett
August 08, 2024

The image has a purple background with a large green circle in the center. Inside the green circle, there are two white icons representing people, connected by a pair of arrows. One arrow points downward from the upper icon to the lower icon, and the other arrow points upward from the lower icon to the upper icon. The green circle casts a long shadow to the lower left, adding depth to the design.

Customer Experience

Modern B2B Marketing Strategies: PLG Versus ABM

Sterling Bailey
August 07, 2024

The image has an orange background and features a heading with white text that reads, "4 Ways AI Can Take Your Marketing Campaigns to the Next Level." To the right of the text is a purple circle containing two white, star-like sparkles. The circle casts a long shadow to the lower right, giving a sense of depth to the design.

Cross-Channel

4 Ways AI Can Take Your Marketing Campaigns to the Next Level

Lisa Parsell
August 06, 2024

Product

Next-Level Experimentation: From Ideation to Analysis

David Morrison
August 01, 2024

A colorful graphic with a blue background and a yellow diagonal accent at the bottom left features the title "Maximizing Email Newsletter Impact" in white text. On the right side, there is a circular inset photo of a person using a smartphone, with an email notification icon visible on the phone's screen, and a laptop keyboard in the background.

Cross-Channel

Maximizing Email Newsletter Impact: Best Practices for Success

Emma Rayment
July 31, 2024

A stylish graphic with a purple background features the title "ICE, ICE, Baby: How Rocksbox Prioritized Experiments" in white text. The design includes a circular inset photo of a woman's neck and collarbone, showcasing a delicate necklace with a small pendant. The top left corner has an orange accent.

Customer Experience

ICE, ICE, Baby: How Rocksbox Prioritized Experiments

Alyssa Jarrett
July 30, 2024

A promotional image for Iterable Journeys features a man in a blue shirt, smiling and looking at his smartphone against a bright blue circular background. The rest of the image has a yellow geometric background with the text "What's New: Iterable Journeys" prominently displayed on the left side.

Product

What’s New: Iterable Journeys

Taylor Briggs
July 25, 2024

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Customer Experience

Wait, are Third-Party Cookies Staying?

Brooke Grief
July 23, 2024

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Cross-Channel

iOS 18, Android 15, AI, Privacy, and Innovation at WWDC & Google I/O 2024

Maggie Carman, Alex Hendricks
July 22, 2024

A red background with a large purple circle in the upper right corner containing a white calendar icon. To the left, bold white text reads "'Tis the Season: Get a Jump Start on Holiday Email Marketing."

Cross-Channel

'Tis the Season: Get a Jump Start on Holiday Email Marketing

Steve Duff
July 19, 2024

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Cross-Channel

The Role of Data Analytics in Optimizing Cross-Channel Campaigns

Sterling Bailey
July 18, 2024

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Customer Experience

Integrating AI into Your Martech Stack

Taylor Briggs
July 17, 2024

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Customer Experience

Creating Impactful Marketing Campaigns: Moving Prospects Down the Funnel

Brooke Grief
July 10, 2024

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Product

Personalizing Templates with Handlebars: Creating Tailored Customer Experiences

Kevin Meadows, Elizabeth Mills
July 02, 2024

Customer Experience

Highlighting Community: A Look at 2024 Pride Campaigns

Brooke Grief
June 27, 2024

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Cross-Channel

Building an SMS Marketing Strategy From Scratch: A Step-by-Step Guide

Maggie Carman
June 25, 2024

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Cross-Channel

What is Email Reputation?

Rob Schneider
June 21, 2024

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Product

Exploring Iterable’s Next Best Action

Taylor Briggs
June 20, 2024

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Customer Experience

Owning Your Technical Integration: Key Steps for a Smooth Transition

Brooke Grief
June 18, 2024

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Product

The Power of Iterable's API: Overview and Sample Payloads

Michael Seiden
June 12, 2024

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Cross-Channel

How to Bring Insights and Experiments Into an Optimized Customer Journey

Alyssa Jarrett
June 11, 2024

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Customer Experience

Getting a Seat at the Table: How Marketers Uplevel Their Function

Alyssa Jarrett
June 06, 2024

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Cross-Channel

Preparing Your Data for a Migration

Brooke Grief
June 04, 2024

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Cross-Channel

How AI in Marketing Impacts Enterprise & Emerging Companies

Brooke Grief
May 30, 2024

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Company

Introducing Iterable’s Marketing Masters, Class of 2024

Sarah Lubecki
May 29, 2024

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Customer Experience

Leveraging the Power of Data to Unlock Human Performance

Alyssa Jarrett
May 22, 2024

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Cross-Channel

The Team You Need for a Data Migration

Brooke Grief
May 21, 2024

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Product

Iterable System Webhooks: A Marketer's Secret Weapon

Michael Seiden
May 16, 2024

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Cross-Channel

Dynamic Email vs. Static Email: Which is Right for Your Campaign?

Sterling Bailey
May 15, 2024

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Cross-Channel

I’ve Got My DMARC at “p=none,” Now What?

Anne-Sophie Marsh
May 14, 2024

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Company

7 Tips to Rise Through the Ranks From Specialist to Marketing Leader

Alyssa Jarrett
May 13, 2024

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Product

Why Marketing Autonomy is Essential for Efficiency

Brooke Grief
May 08, 2024

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Company

TL;DR: Top 5 Activate Summit 2024 Quotes

Brooke Grief
May 07, 2024

Company

Here Are the Winners of the 2024 Iterable Expie Awards

Sarah Lubecki
May 01, 2024

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Product

Iterable’s Spring Announcements: Bringing AI-Powered, Personalized Experiences to Global Audiences

Taylor Briggs
May 01, 2024

Company

Iterable Becomes MACH Certified

Thomas Kim
April 25, 2024

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Cross-Channel

How to Unlock the Power of Marketing Campaigns

Brooke Grief
April 24, 2024

yellow background, blue circle with white chat icon inside. On the left side is the title of the blog in white.

Cross-Channel

The Value of Adding SMS as a Marketing Channel

Spencer Holland
April 23, 2024

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Company

A Preview of the Activate Summit Deliverability Workshops

Justin Foulk
April 18, 2024

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Cross-Channel

What is Send Time Optimization?

Taylor Briggs
April 17, 2024

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Product

Creating an Iterable Journey Pre-Flight Checklist

Jeanette Woodburn
April 16, 2024

Company

Announcing the 2024 Iterable Expies Finalists

Sarah Lubecki
April 11, 2024

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Cross-Channel

Email Marketing Automation: How to Automate Emails Like a Pro

Brooke Grief
April 09, 2024

Green bac

Company

Iterable Named a 2024 Best Software by G2

Katelyn Elser
April 08, 2024

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Cross-Channel

Why Cross-Channel Marketing is Essential for Modern Businesses

Sterling Bailey
April 03, 2024

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Cross-Channel

What is Predictive AI?

Brooke Grief
April 02, 2024

Iterable Analog Suite in White on a black background, four circles in the middle: on red with a white bird icon in it, one blue with a white snail icon in it, one purple with a white fax machine icon in it, and one green with a white pager icon in it. Yellow nodes sit at the top right and bottom left corners.

Product

Introducing Iterable’s New Analog Suite

Brooke Grief
April 01, 2024

Purple background with circle image of Adri Gil Miner in top right corner. The title of the blog sits towards the bottom left corner.

Company

CMO Corner: Is the AI Revolution Slowing Down?

Adriana Gil Miner
March 28, 2024

Company

Our Top Takeaways from Shoptalk 2024

Brianna Rubinich
March 27, 2024

Green background, circle with an image of two people working on a tablet in the lower right corner. In the lower left is a purple triangle.

Cross-Channel

Questions to Ask Before a Platform Migration

Brooke Grief
March 26, 2024

Yellow background with a blue circle int he center. In the blue circle are two, light blue arrows in a circle showing a cycle with a yellow envelope in the middle. In the yellow envelop is a white paper with a red line graph on it.

Cross-Channel

A Closer Look at Google Postmaster Tools

Tom Corbett
March 21, 2024

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Cross-Channel

Explainable AI: The Next Stage of Evolution

Brooke Grief
March 20, 2024

Cross-Channel

AI Marketing: Your Guide to Revolutionizing Your Marketing Strategy

Brooke Grief
March 19, 2024

Blue background with a flowchart where the top node is a silhouette of a person and the two nodes coming off are a star and a heart.

Customer Experience

What is Customer Experience Marketing?

Brooke Grief
March 14, 2024

Green background, dark purple node. In the node is a white illustrated gear. The title and series info is in the bottom left corner.

Customer Experience

How AI Automation & Optimization Impacts Today’s Marketers

Brooke Grief
March 13, 2024

Orange background, white illustration of a truck, and the back of the truck is a yellow envelope.

Cross-Channel

What is Email Deliverability?

Amanda Jackson
March 12, 2024

Pink background with white Iterable nodes overlayed. In the foreground and center of the image is an illustrated smartphone with the silhouette of an in-app message.

Cross-Channel

What is In-App Messaging?

Maggie Carman
March 08, 2024

dark purple background with yellow node. In the node is a white illustrated lightbulb. In the bottom left corner is the series and title.

Customer Experience

Survey Says: What Marketers Really Think About Generative AI

Brooke Grief
March 05, 2024

Photo from Activate 2023 with a blue overlay, red and yellow iterable nodes, and "History of Activate" written over it.

Company

The History of Activate [Infographic]

Michael Huard
March 04, 2024

A photo of a clothing rack with wedding dresses hanging from it.

Customer Experience

Wedding Dress Shopping: A New Perspective on Personalization

Brooke Grief
February 29, 2024

Yellow background with illustrated phone image. Coming out of the phone screen is a white chat bubble with a heart in the bubble.

Customer Experience

What is a Winback Campaign?

Brooke Grief
February 28, 2024

Photo of woman on tablet standing in the middle of a room. An iterable purple node sits at the top righthand corner.

Cross-Channel

MarTech Stack Consolidation Part 3: Looking Forward

Brooke Grief
February 27, 2024

Company

Celebrating a Stellar Year of Growth, Community, and AI Innovation

Andrew Boni
February 22, 2024

Pie chart with (starting at the top left and going clockwise) blue, red, purple and yellow slices. In the blue red and purple slices are different amounts of silhouettes, symbolizing segmentation.

Product

4 Things You Didn’t Know You Could Do With Audience Segmentation

Kevin Meadows, Julia Erlandson
February 21, 2024

Red background with teal circle in the middle. In the teal circle is an illustration of a person with a pie chart for a head.

Customer Experience

Making Better Customer Segments and Why it Matters

Sterling Bailey
February 20, 2024

Blue background, yellow organic shapes, an organic shaped cropped photo of paint samples, illustrations of a paper plane and twinkles, with a bow around the top left and bottom right corners. All the trends in one.

Customer Experience

2024 Marketing Design Trends

Nick Jarrett, Brianna Rubinich
February 15, 2024

A man and woman conversing while looking at papers and a demo.

Cross-Channel

A Guide for Building the Right Martech Stack

Michael Huard
February 14, 2024

Orange background, white circle in the center, in the white circle is a head with a heart where the brain would be.

Customer Experience

Iterable Industry Roundup Pt. 3: Health & Wellness

Brooke Grief
February 13, 2024

Woman on phone in the center of the image in a yellow circle. Notifications around her pop up.

Cross-Channel

Iterable Roundup, Pt. 2: Cross-Channel Campaigns

Brooke Grief
February 08, 2024

Purple background, white outline of a phone with a bar graph to the right of it. The bars are red, yellow and blue.

Cross-Channel

Top 2024 Mobile Marketing KPIs You Should Be Tracking

Maggie Carman
February 07, 2024

teal background, red circle in the middle with a white outline of a person in it made up of arrows to depict customer lifetime value

Customer Experience

What is Customer Lifetime Value (LTV)?

Brooke Grief
February 06, 2024

photo example of embedded messaging over a blue background with a purple node behind the embedded images.

Product

Iterable’s Embedded Messaging is Here

Maggie Carman
February 01, 2024

Photo of a hand holding up a fingerprint to the camera. Illustrated glowing fingerprint appears.

Cross-Channel

Email Content Fingerprinting and Its Role in Deliverability

Steve Duff
January 31, 2024

Purple background, teal lower bottom right corner. Screenshots of the Ingest Toolkit are to the right of the words "Winter Product Release."

Product

Iterable's Ingest Toolkit Empowers Marketers to Easily Activate Their Data

Carlos Lopez Nai
January 30, 2024

Green background, computer chip in the center with an illustrated brain in the middle of the computer chip.

Customer Experience

Getting Hands-On With Machine Learning in Marketing

Nick Ma
January 25, 2024

purple background, illustrated laptop with icons floating around the page on the screen

Customer Experience

What is Zero-Party Data?

Brooke Grief
January 24, 2024

Red background with illustrated martech report. A magnifying glass hovers over and englarges the year "2024."

Cross-Channel

How the Martech Landscape is Evolving in 2024

Russ Howe
January 23, 2024

Orange background, cellphone in the center, text message bubble with a purple crystal ball inside overlayed on the phone.

Cross-Channel

6 2024 Mobile Marketing Predictions

Maggie Carman
January 18, 2024

Cross-Channel

5 2024 Email Marketing Predictions

Tom Corbett
January 17, 2024

Photo of woman and child sitting on the floor playing with a toy, in front of a play tent

Cross-Channel

How Care.com Gains Back 25% of Its Time With Iterable AI

Jessica Hooper
January 16, 2024

Purple shield with white lock in the center, on either side are circles with the "hide" icon and then the other has a person icon with a checkmark

Product

Enabling Global Business: Iterable Attains APEC Privacy Certifications

Jamie Toulze
January 11, 2024

Engineering

Iterate for Impact: Our 3rd Annual Hack Week

Lulu Shan
January 10, 2024

Iterable green background, purple node in the middle with a hand holding a megaphone

Customer Experience

Understanding SOV Pt. 2: The Power of Brand Affinity

Patricia Kendall
January 09, 2024

White paper airplane with yellow envelope tucked into it. The top right corner of the email has a notification badge with the silhouette of a seedling in it.

Cross-Channel

Using Seed Testing to Predict Inbox Placement

Amanda Jackson
January 04, 2024

Red illustrated chat bubble hanging in the center of the image with a fishhook through the corner

Cross-Channel

What is Smishing?

Brooke Grief
January 02, 2024

Iterable purple background, with illustrated smartphone and text bubble overlayed that says 2023 inside.

Cross-Channel

2023 Mobile Marketing: A Year in Review

Brooke Grief
December 20, 2023

Cross-Channel

Unlocking AI’s Potential: A Guide for Success in the Experience Age

Katelyn Elser
December 19, 2023

Iterable yellow background with illustrated pile of papers in the center. On top is an illustrated magnifying glass with the number 12 in the center.

Cross-Channel

Top 12 AI Marketing Articles to Bookmark for 2024

Brooke Grief
December 15, 2023

Red Iterable background with illustrated yellow envelope. Out of the envelope is a piece of paper that says 2023 on it.

Cross-Channel

2023 Email Marketing: A Year in Review

Brooke Grief
December 13, 2023

Three torso silhouettes in a triangle in the foreground with social media iconography around their heads

Customer Experience

4 Tips For Growing Your Social Media Presence

Brianna Rubinich
December 08, 2023

Woman using two tablets

Cross-Channel

4 Benefits of Streamlining Your Martech Stack

Michael Huard
December 07, 2023

Iterable orange background with Blueconic and Iterable logos

Customer Experience

5 Must Have First-Party Data Strategies for Retailers

Khurram Moiz
December 05, 2023

Email icon with holiday bow to demonstrate deliverability

Customer Experience

Holiday Email Deliverability: Make This Season a Joyful One

The Iterable Deliverability Services Team
December 05, 2023

Upward view of photograph of flags from different countries. Iterable overlays on top right and bottom left corners.

Customer Experience

Tips for Marketing During International Holidays

Thomas Bresson, Katie Gray
November 30, 2023

Iterable green background with white note extending to the center from the bottom left corner. A shopping cart with boxes sits in the middle of the node end.

Customer Experience

Iterable Industry Roundup Pt. 1: Retail

Brooke Grief
November 29, 2023

Product

New Iterable Account Owner Audit

Jeanette Woodburn
November 28, 2023

Customer Experience

Some Top-Notch Examples of Thanksgiving Emails

Brooke Grief
November 22, 2023

Illustrated mobile phone with a QR code that leads to Iterable's social pages.

Cross-Channel

What are QR Codes and How are They Used?

Brooke Grief
November 15, 2023

Woman sitting at a counter on laptop and tablet

Cross-Channel

FAQ: 6 Questions to Ask When Evaluating Your Martech Stack

Mike Braund
November 14, 2023

Company

Activate Tour 2023: Where We’ve Been and Where We’re Goin’

Michael Huard
November 09, 2023

Illustrated list of AI terms with purple magnifying glass hovering over it on the right. The whole illustration is on an Iterable red background

Cross-Channel

Key AI Terms to Familiarize Yourself With

Taylor Briggs
November 08, 2023

Product

Iterable and Snowflake: Modernizing the Marketing Stack

Carlos Lopez Nai
November 07, 2023

Iterable's

Product

Our Fall Release 2023: Unlocking Marketing Innovation With Iterable

Taylor Briggs
October 31, 2023

Google and Yahoo Email Policy Update

Cross-Channel

What the Google and Yahoo Email Policy Update Means and Why It Matters

Seth Charles
October 30, 2023

An influencers filming herself. The photo puts the viewer behind the phone, seeing the influencer both on the screen and behind it.

Customer Experience

A Glimpse Into the Future of Influencer Marketing

Brianna Rubinich
October 26, 2023

Silhouette of a woman with a megaphone in a blue circle over a yellow iterable background to depict Share of Voice

Customer Experience

Understanding the Share of Voice (SOV) Principle

Patricia Kendall, Mary Bailey
October 24, 2023

Illustration of Iterable platform with pink and purple colors and iterable lightning bolt icon all on a grey background

Customer Experience

5 Tips for Building Better AI Prompts for Marketing Campaigns

Nick Ma
October 19, 2023

Illustrated treasure map on iterable light blue background with yellow magnifying glass in the foreground - cross team projects

Engineering

Navigating Cross-Team Projects: 7 Steps to Success

Lulu Shan
October 17, 2023

PFL and Iterable Logos on red Iterable background with translucent white node overlay

Cross-Channel

Modern Direct Mail is Perfectly Tuned for a Cross-Channel Marketing Strategy

Kurt Gellert
October 11, 2023

Woman shopping on her phone and laptop at the same time

Product

A Deep Dive Into Iterable’s Catalog

Trisha Desai
October 10, 2023

Photo of magnifying glass on a motherboard computer chip with the iterable node overlay on the top right corner

Customer Experience

20+ AI Marketing Stats You Wish You Knew Sooner

Brooke Grief
October 04, 2023

Iterable blue background with illustrated stack of papers with data visuals and a magnifying glass with the number 30 in the center on top

Cross-Channel

30 Cross-Channel Marketing Stats You Need to Know

Iterable
September 28, 2023

Customer Experience

Why Data Activation is Crucial for Your Martech Stack

Katy Yuan
September 27, 2023

Product

How Iterators Use Iterable Projects

Jeanette Woodburn
September 26, 2023

Movable Ink and Iterable logos on a grey background

Cross-Channel

Get the Most Out of Data-Driven Marketing

Dana Chan
September 20, 2023

Iterable green background, illustrated laptop with envelope on the screen and a piece of paper with a robot on it coming out of the envelope

Cross-Channel

Securing Sign-Up Forms From Bots

Rob Schneider
September 19, 2023

Women look at computer screen, Iterable node on bottom left corner

Cross-Channel

MarTech Stack Consolidation Part 2: Looking Outward

Iterable
September 18, 2023

Photo of women holding a tablet with computer imagery layered on top.

Customer Experience

Ethical Considerations of AI in Marketing

Iterable
September 14, 2023

Finger print and checkmark over Iterable red to depict email authentication

Customer Experience

The Crucial Role of Email Authentication

Steve Duff
September 11, 2023

grey background with vertical lines of colorful circles with white icons in them depicting different channels

Customer Experience

7 Tips for Designing the Best Cross-Channel Customer Experience

Iterable
September 07, 2023

photo of person at laptop with tech imagery floating above their hands

Customer Experience

Is AI Marketing Worth the Hype?

Denys Kapush
September 05, 2023

Cross-Channel

iOS 17 Link Tracking Protection: What it Means for Marketers

Alex Hendricks
August 29, 2023

Starry night with iterable node overlay

Product

Navigating Your Marketing Destiny: A MarTech Stack Horoscope

Michele Nieberding
August 28, 2023

Iterable purple background with white nodes throughout and a white circle with lightning bolt cut out in the center.

Product

Mastering Iterable’s AI Suite

Taylor Briggs
August 24, 2023

Yellow background with illustration of a generative AI window.

Customer Experience

The 5 Ws of AI Marketing

Iterable
August 23, 2023

Iterable red with white node overlay and talon.one and iterable logos

Customer Experience

6 Key Takeaways to Create an Effective Retail Loyalty Program

Mohammadreza Javanian
August 18, 2023

Itrable light blue background wit holiday icons and a laptop with winter clothing and a shopping cart in the foreground.

Customer Experience

5 Holiday Readiness Tips From Iterable’s User Group

Katie Burr
August 17, 2023

Customer Experience

Localization & AI: Impacts on Global Marketing

Rachel Wolff
August 16, 2023

Iterable lime green background with white node overlay and icons of a phone, gears, megaphones, dart board in the middle

Customer Experience

AI Marketing Examples: Some Great... and Some Not So Great

Iterable
August 15, 2023

Tinuiti and iterable logos over iterable purple with iterable nodes overlaid

Customer Experience

How to Collect & Leverage First-Party Data for Conversions

Tara Johnson
August 09, 2023

digioh and iterable logos on iterable blue background with iterable nodes overlay

Customer Experience

How Quizzes Collect Zero-Party Data to Help Build Customer Profiles

Jace Farran
August 03, 2023

Woman working on laptop with two monitors, code is on the screen. The woman's back is to the camera. Iterable nodes overlay the lefthand side.

Customer Experience

How Sololearn Took Their Iterable Integration to the Next Level

Iterable
August 02, 2023

Couple looking at a tablet together, white iterable node across the bottom righthand corner of the image with an iterable purple node end on the right side.

Cross-Channel

MarTech Stack Consolidation Part 1: Looking Inward

Iterable
July 27, 2023

white iterable and indicia logos on an iterable red background with transparent white nodes

Customer Experience

How Brands Combine Rational & Emotional Strategies to Increase ROI

Dave Jones
July 26, 2023

On the lefthand side is a vertical node with yellow circle has a white hammer in the center of the circle. On the left is a vertical node with blue end circle with a white dollar sign in the middle. there is a "vs." in between the nodes. The background is an image of hands working at a desk with a dark purple transparent overlay.

Customer Experience

Build vs. Buy: The Case Against Homegrown MarTech

Iterable
July 20, 2023

bright pink background with a light pink film strip running across. On the right is a light pink silhouette of an old-fashioned movie camera.

Customer Experience

Let’s Talk About the Barbie Movie Marketing Strategy

Iterable
July 20, 2023

Orange background with Kickbox and Iterable Logos at the top with "Proven Deliverability Strategies" in the middle

Cross-Channel

ICYMI: Proven Deliverability Strategies for Your Busiest Season

Jennifer Nespola Lantz
July 19, 2023

Iterable light blue background with lighter blue top right and bottom left corners. An illustration of an inbox sits in the center with a small yellow email envelop sitting on the right side of the illustration with a red notification bubble.

Cross-Channel

BIMI: Enhancing Email Experiences

Tom Corbett
July 17, 2023

Teal computer chip pattern with white Iterable nodes overlayed

Customer Experience

Debunking AI Myths in Marketing

Iterable
July 10, 2023

Purple map of europe with iterable nodes overlayed

Company

7 Learnings From Iterable’s Summer European “Vacation”

Iterable
June 30, 2023

Navy background with hightouch and iterable logos

Customer Experience

Composable CDP & Martech Stack Relationship

Luke Kline
June 29, 2023

Overhead view of woman standing using her phone. We see a screen full of apps and in the background, her crossed sneakers on the ground behind it.

Cross-Channel

Top 5 Strategies to Successfully Grow Your App User Base

Iterable
June 27, 2023

Stock illustration of a cell phone with passport, chat bubble, email icon and more emerging from the screen to appear 3D. Colors are yellows, teals, blues, and reds.

Product

Individualization on a Global Scale With Global SMS, Locales, and More

Michele Nieberding
June 21, 2023

The Benefits of Web Push Notifications

Cross-Channel

What Are Web Push Notifications?

Iterable
June 15, 2023

Benefits of Expanding Cross-Channel Beyond Email

Cross-Channel

Moving Beyond Email: 5 Channels to Incorporate Into Your Marketing Strategy

Iterable
June 13, 2023

Woman in an orange sweatshirt and jeans sits on her couch and scrolls through her mobile phone

Cross-Channel

Updated: 5 Ways to Increase Mobile Engagement

Iterable
June 08, 2023

Cross-Channel

Email Marketing KPIs to Keep an Eye On

Iterable
June 06, 2023

Cross-Channel

3 Top Mobile Marketing Automation Strategies

Iterable
June 01, 2023

Various icons, including a mint green cell phone, a red white and purple pie chart, a red location pin and a white bar chart flowing into a white funnel with a purple inside. The whole graphic sits on top of a bright blue background.

Cross-Channel

What is a MarTech Stack?

Iterable
May 30, 2023

On the Iterable red background is a pink circle with white arrows circling the circle. In the middle of the circle is an Iterable red paper airplane to symbolize email.

Cross-Channel

3 Things You Can Do With Email Marketing Automation

Iterable
May 25, 2023

Customer Experience

Digital Accessibility 101: How to Write Effective Alt Text and Why it Matters

Iterable
May 23, 2023

On top of a forest green background sits a white magnifying glass with arrows circling it. Off of those arrows are paths on the top and a plug on the bottom.

Customer Experience

Why the March 2023 Google Core Algorithm Update Isn’t All Bad

Brooke Grief
May 18, 2023

memorial day emails

Customer Experience

Updated: 3 Ways to Heat Up Your Memorial Day Email Campaigns

Iterable
May 15, 2023

Women browsing at a newsstand

Cross-Channel

Email Marketing Learnings From Magazine Covers

Michael Huard
May 11, 2023

Engineering

How Our Small Engineering Team Improved Collaboration

Lulu Shan
May 10, 2023

Cross-Channel

Maximize Your Martech Investments With Value Mapping, Lifecycle Marketing, and Channel Planning

Patricia Kendall
May 04, 2023

Company

I Attended Activate ‘23—Here are My 4 Takeaways

Alyssa Jarrett
May 02, 2023

Dotdash Meredith large-scale migration to Iterable

Customer Experience

How Dotdash Meredith Tackled a Large-Scale Migration to Iterable

Iterable
April 27, 2023

Activate Takeaways

Company

Activate Summit 23: Recap and Takeaways

Iterable
April 25, 2023

spring release AI

Product

AI-Powered Marketing & Next-Gen In-App Messaging

Andrew Boni
April 18, 2023

Data privacy

Customer Experience

A Look at Consumer Data Privacy Protections in 2023

Iterable
April 14, 2023

AI at Activate

Company

AI and Cross-Channel Marketing at Activate Summit '23

Iterable
April 11, 2023

Cost Capitalization

Engineering

7 Steps to Streamline the Software R&D Cost Capitalization Process

Lulu Shan
April 04, 2023

Recession-proof marketing

Customer Experience

The Essential Guide to Making Your Marketing Recession-Proof

Iterable
March 31, 2023

MMS strategy

Cross-Channel

How to Optimize Your SMS and MMS Strategy at Every Funnel Stage

Iterable
March 28, 2023

push notification marketing

Cross-Channel

The Best Push Notification Examples

Iterable
March 22, 2023

Cross-Channel

Mobile Marketing Tips: Promotional SMS Ideas

Iterable
March 16, 2023

mobile marketing metrics

Cross-Channel

Classic and Advanced Mobile Marketing Metrics to Prioritize

Iterable
March 14, 2023

SMS and MMS

Cross-Channel

What is the Difference Between SMS and MMS?

Iterable
March 09, 2023

Customer Experience

Brands Getting Women’s History Month Right

Iterable
March 06, 2023

Zero-Party Strategies

Customer Experience

Zero-Party Data Strategies for 2023

Michele Nieberding
February 28, 2023

Mobile Trends 2023

Cross-Channel

The Latest Mobile Trends to Watch in 2023

Iterable
February 23, 2023

Customer Experience

Supporting the Black Community During Black History Month & Beyond

Iterable
February 16, 2023

Valentine's Day Marketing Messaging

Customer Experience

Valentine’s Day Marketing Messages That Make an Impact

Iterable
February 09, 2023

Attending Activate

Company

Tips for Attending Activate (From Someone Who’s Been to 7)

Michael Huard
February 02, 2023

Activating Customer Data

Customer Experience

Closing the Activation Gap, Embracing Customer Data

Iterable
January 30, 2023

ChatGPT Blog Writing

Customer Experience

AI’s Role in Marketing, According to ChatGPT

Michael Huard
January 26, 2023

Jeremy Smith, ANZ

Company

The Lowdown from Down Under: Thoughts from ANZ VP & Country Manager, Jeremy Smith

Jeremy Smith
January 24, 2023

Cross-Channel

How to Use Email Retargeting in a Cross-Channel Marketing Strategy

Iterable
January 20, 2023

CISO

Company

5 trust-building tips from a risk-minded CISO

Vasu Kohli
January 18, 2023

Web3 Marketing

Customer Experience

An Introduction to Web3 Marketing

Iterable
January 13, 2023

2023 Email Design Trends

Customer Experience

2023 Email Design Trends

Nick Jarrett
January 11, 2023

mobile gaming retention

Cross-Channel

Score Big With These Mobile Gaming User Retention Tips

Iterable
January 05, 2023

December 2022 Gartner® Peer Insights™ “Voice of the Customer”: Multichannel Marketing Hubs

Company

Customers are Choosing Iterable, Here’s Why

Adriana Gil Miner
January 04, 2023

being bold in 2023

Company

How Iterable Plans to Be Bold in 2023

Iterable
December 19, 2022

Cross-Channel

3 Tips for App Store Optimization (ASO)

Iterable
December 15, 2022

mobile gaming user acquisition

Cross-Channel

Level Up Your Mobile Gaming User Acquisition Tactics

Iterable
December 07, 2022

Engineering

Deployment Frequency Tracking With Harness-Jellyfish Integration

Leah Lee
December 05, 2022

cross-channel marketing ROI

Cross-Channel

5 Tactics to Deliver Cross-Channel Marketing ROI

Iterable
November 30, 2022

Customer Experience

Thanksgiving Campaigns Stuffed with Creativity

Iterable
November 23, 2022

Telnyx on SMS Marketing

Cross-Channel

Activate Summit NA Deep Dive: Telnyx

Iterable
November 17, 2022

Product

How Iterable + Meta Custom Audiences Can Attract New Users

Iterable
November 15, 2022

Customer Experience

Let’s Get Phygital: A Look at Phygital Marketing

Iterable
November 11, 2022

Product

Iterable Unveils Cutting-Edge Mobile and Cross-Channel Capabilities

Jeff Mills
November 09, 2022

Native American Heritage Month

Customer Experience

Inclusive Marketing Tips During Native American Heritage Month

Iterable
November 01, 2022

Individualizing Cyber Monday Campaigns

Customer Experience

Individualizing Cyber Monday Campaigns

Iterable
October 26, 2022

SMS Marketing Round Up

Cross-Channel

Your Go-To Guide for SMS Marketing

Iterable
October 18, 2022

5 Reasons to Speak at Activate

Company

5 Reasons Why You Should Speak at Activate

Iterable
October 13, 2022

Activate Summit NA Deep Dive

Customer Experience

Activate Summit NA Deep Dive: DoorDash

Iterable
October 05, 2022

StreetEasy Activate Deep Dive

Customer Experience

Activate Summit NA Deep Dive: StreetEasy

Iterable
September 29, 2022

Consumerization of B2B Practices

Customer Experience

4 Ways the Consumerization of B2B Practices Helps Individualize Marketing

Michele Nieberding
September 27, 2022

Company

Marketing During Hispanic Heritage Month

Iterable
September 22, 2022

Drag and Drop Editors

Cross-Channel

5 Reasons Drag and Drop Editors Are Magic for Marketers

Sepy Bazzazi
September 21, 2022

sms marketing compliance

Cross-Channel

4 Focus Areas of SMS Marketing Compliance

Iterable
September 19, 2022

Customer Experience

Individualizing Black Friday Promotions

Iterable
September 15, 2022

Activate Takeaways

Company

Takeaways from Activate Summit North America

Iterable
September 12, 2022

Company

Here are the Winners of the 2022 Iterable Expie Awards

Iterable
September 08, 2022

Customer Experience

The Psychology of Personalized Marketing

Iterable
September 07, 2022

SMS Preferences

Cross-Channel

SMS Marketing Part IV: SMS Preferences by Generation

Iterable
September 01, 2022

Email list hygiene

Cross-Channel

Keep It Clean With Email List Hygiene

Iterable
August 30, 2022

marketing channel strategy

Cross-Channel

How to Optimize Your Marketing Channel Strategy

Iterable
August 25, 2022

Activate North America - Professional Development

Company

Activate North America: Professional Development Sneak Peek

Iterable
August 22, 2022

SMS ROI

Cross-Channel

SMS Marketing Part III: Optimizing SMS ROI

Iterable
August 18, 2022

hightouch data activation

Customer Experience

Ask an Expert: Hightouch + Iterable

Iterable
August 17, 2022

Activate North America

Company

Activate North America: Execution Track Sneak Peek

Iterable
August 15, 2022

Pitfalls of the Now Economy

Customer Experience

Pitfalls of the Now Economy and How to Avoid Them

Iterable
August 12, 2022

Iterable Expie Awards

Company

Announcing the 2022 Iterable Expie Awards Finalists

Iterable
August 10, 2022

Product

The Iterable Summer Showcase: Our New AI Optimization Suite and More

Bela Stepanova
August 09, 2022

Customer Sentiment: McGaw x Iterable

Customer Experience

Top Metrics to Keep an Eye on When Determining Customer Sentiment

Dan McGaw
August 04, 2022

SMS Keywords

Cross-Channel

SMS Marketing Part II: SMS Keywords

Iterable
August 02, 2022

activate north america strategy track

Company

Activate North America: Strategy Track Sneak Peek

Iterable
August 01, 2022

Customer Experience

4 Steps to Make Individualization Seem Like Magic

Iterable
July 28, 2022

Global Marketing Trends

Customer Experience

Revisiting 2022’s Top Global Marketing Trends

Iterable
July 21, 2022

Marketing in a Recession

Customer Experience

Tips for Marketing in a Recession

Iterable
July 19, 2022

Europe Growth 3000 Report

Customer Experience

Takeaways From the 2022 RetailX Europe Growth 3000 Report

Iterable
July 18, 2022

SMS Marketing Part 1

Cross-Channel

SMS Marketing Part I: Opting in and Out

Iterable
July 14, 2022

Activate Summit North America

Company

5 Reasons to Attend Activate Summit North America

Iterable
July 11, 2022

Android 13 Push Notifications

Cross-Channel

How to Push Forward With Android 13

Iterable
July 08, 2022

LGBTQ Pride 2022

Company

Pushing for Progress: PRIDE 2022

Iterable
June 30, 2022

B2G

Customer Experience

What is Business to Government (B2G) Marketing?

Iterable
June 29, 2022

Iterable Partner Cooperative

Company

The Iterable Partner Cooperative: a Solutions Partner Program

Jonathan Petrino
June 23, 2022

1000 Customers

Company

Delivering Joy With Over 1000 Customers

Andrew Boni
June 23, 2022

subscription apps

Cross-Channel

Achieving Success With Subscription Apps

Iterable
June 22, 2022

Stacked Collective + Iterable

Customer Experience

Ask an Expert: Stacked Collective + Iterable

Iterable
June 21, 2022

Email Metrics that Matter

Cross-Channel

5 Email Metrics That Matter and Why

Iterable
June 15, 2022

Customer Experience

Cross-Channel Harmonization: Re-Engagement Campaigns

Iterable
June 10, 2022

CMO Survey

Customer Experience

CMO Survey 2022: The Changing Customer

Iterable
June 08, 2022

Customer Experience

Why Contextualized Messages Matter for Customer Loyalty

Iterable
June 07, 2022

Dynamic Content Personalization

Customer Experience

Dynamic Content Personalization to Boost Your Marketing Efforts

Iterable
June 02, 2022

Pt 3: abandonment campaigns

Customer Experience

Cross-Channel Harmonization: Abandonment Campaigns

Iterable
May 31, 2022

Activate Summit Europe Takeaways

Company

Top Takeaways From Activate Summit Europe

Iterable
May 26, 2022

personalized opt-outs

Customer Experience

How to Send Personalized Opt-Outs

Iterable
May 24, 2022

Customer Experience

Watch and Listen: Faraday Talks About AI in Modern Marketing

Michael Huard
May 19, 2022

promotional campaigns

Cross-Channel

Cross-Channel Harmonization: Promotional Campaigns

Iterable
May 18, 2022

Iterable Studio

Product

How the New Iterable Studio was Born

Marissa Azzara
May 17, 2022

Activate Summit Europe

Company

Activate Summit Europe: Marketing to the Modern Customer

Iterable
May 16, 2022

reproductive rights

Company

Supporting Reproductive Rights for All

Markita Jack
May 13, 2022

Subscriber Churn

Cross-Channel

Getting Tactical About Subscriber Churn

David Barnard
May 12, 2022

Activate Summit Europe Track

Company

Activate Summit Europe: Building a Better Customer Experience

Iterable
May 11, 2022

AAPI Heritage Month

Customer Experience

Celebrating the AAPI Community

Iterable
May 10, 2022

Activate Summit Europe

Company

5 Reasons to Attend Activate Summit Europe

Iterable
May 05, 2022

spring product release

Product

Spring Product Showcase Recap: Harmonized Experiences

Iterable
May 04, 2022

Agile marketing for big teams

Customer Experience

How Your Big Team Can Use Agile Marketing

Iterable
May 03, 2022

Welcome and Onboarding Campaigns

Cross-Channel

Cross-Channel Harmonization: Welcome and Onboarding Campaigns

Iterable
April 29, 2022

agile marketing for small teams

Customer Experience

How Your Small Team Can Use Agile Marketing

Iterable
April 26, 2022

Hack Week World Innovation Day

Product

Celebrating World Creativity & Innovation Day With Hack Week

Iterable
April 21, 2022

SMS keywords

Cross-Channel

Using SMS Keywords for Deeper Personalization

Iterable
April 19, 2022

QR Codes and CX

Cross-Channel

QR Codes, Privacy, and CX

Iterable
April 14, 2022

Activate Virtual Takeaways

Customer Experience

Top Takeaways From Activate Virtual

Iterable
April 12, 2022

Activate Virtual

Company

Iterable Kicks Off Activate Virtual

Iterable
April 06, 2022

Seasonal Release

Product

And We’re Off! Our First Seasonal Release Unveiled at Activate Virtual

Iterable
April 06, 2022

cross-channel harmonization

Customer Experience

Orchestrate Your Cross-Channel Campaigns for Peak Harmonization

Iterable
April 04, 2022

Customer Experience

Understanding Brand Partnerships and Second-Party Data

Iterable
March 31, 2022

Inc 5000 Regionals

Company

Inc. Names Iterable One of America’s Fastest Growing Companies

Iterable
March 30, 2022

Automotive IOT

Cross-Channel

Individualized Customer Experiences With Automotive IoT

Iterable
March 29, 2022

Spring 2022 G2 Grid®

Company

Iterable Named a Marketing Automation Leader in Spring 2022 G2 Grid® Report

Iterable
March 23, 2022

Principles of Customer Engagement

Customer Experience

4 Customer Engagement Principles

Iterable
March 22, 2022

Forrester Wave

Company

Iterable Named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022

Iterable
March 17, 2022

Personalized SMS Message

Cross-Channel

How to Personalize SMS Messages

Iterable
March 16, 2022

Cross-Channel Experience

Customer Experience

Winning Customer Loyalty, Pt. 5: Creating a Cross-Channel Experience

Iterable
March 15, 2022

Predictive Analytics & AI

Customer Experience

How Predictive Analytics & AI Can Work for You in 2022

Iterable
March 10, 2022

Women's History Month

Customer Experience

How to Approach Marketing During Women’s History Month

Iterable
March 08, 2022

Data and Analytics

Customer Experience

Winning Customer Loyalty, Pt. 4: Bringing Sexy Back to Data and Analytics

Iterable
March 07, 2022

Activate 2022

Company

Activate in 2022: Making Joyful Moments of Lasting Impact

Iterable
March 02, 2022

Three Peaks Challenge

Company

Want to Shake Up Your CSR? Try the Three Peaks Challenge

Iterable
February 28, 2022

Increasing AOV

Cross-Channel

3 Ways to Increase AOV and Why that Matters

Iterable
February 24, 2022

individualization for Customer Loyalty

Customer Experience

Winning Customer Loyalty, Pt. 3: Individualization is the New North Star

Iterable
February 22, 2022

Black History Month Review of Authentic Marketing

Customer Experience

Authentic Marketing During Black History Month 2022

Iterable
February 16, 2022

Behavior-Based Email Marketing

Cross-Channel

Top Examples of Behavior-Based Email Marketing

Iterable
February 15, 2022

Hyper-adoption vs. hyper-abandonment

Customer Experience

Winning Customer Loyalty, Pt. 2: Hyper-Adoption vs. Hyper-Abandonment

Iterable
February 10, 2022

Customer Churn Segmentation

Customer Experience

Churn, Baby, Churn: Analyzing and Segmenting Customer Churn

Iterable
February 09, 2022

Engineering

Closer Examination of Apollo GraphQL Caching

Michelle Chuang
February 08, 2022