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Latest Blog Posts

Omni-Channel

Swish Achieves 350% Increase in User Retention With Iterable

Managing your personal finances is no easy feat.  With student and consumer debt on the rise, people are seeking modern solutions to reduce their ...

Growth Marketing

3 Ways Subscription Retailers Can Leverage Email Interactivity

With over 10,000 subscription box businesses on the market today, it’s obvious that this rapidly growing industry has created a new, exciting way ...

Growth Marketing

Selecting Enterprise-Ready MarTech to Go Omni-Channel

Today, all enterprise brands are required to exceed the personalized needs of their customers in real time and at scale. And as the marketer ...

The No-Nonsense Guide to Achieving Omni-Channel Relevance

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Growth Marketing

4 Ways to Heat Up Your Memorial Day Email Campaigns

Memorial Day comes at a tricky time in the email marketing calendar. It’s squeezed among email-heavy holidays, such as Mother’s Day, ...

Growth Marketing

How to Navigate Customer Consent Under the GDPR


With the General Data Protection Regulation (GDPR) applicable date looming ahead, growth marketers are weighing heavier by the day with ...

Company

Building a Culture of Diversity and Inclusion at Iterable

This year, the team here at Iterable is excited to deepen its commitment to Diversity and Inclusion. We’re always looking for new ways to foster ...

Growth Marketing

How 99designs Creates Eye-Catching Emails With Iterable

This guest post is by 99designs, the world’s largest on-demand design marketplace, connecting a global community of freelance designers with ...

Omni-Channel

Direct Mail Automation vs. Email: Knowing When to Send Which

If you compared the direct mail you receive year-over-year, the evolution in content may surprise you. In fact, I bet the postcards in your ...

Omni-Channel

8 Actionable Email Strategies to Boost Mobile User Engagement

The number one reason a majority of smartphone users delete an app is that they don’t use it. In fact, with mobile app retention rates on average ...

Omni-Channel

Personalize Everything. Yes, Everything.

Over the course of your brand’s relationship with your customers, it’s in your best interest to make it easy for them to engage with you ...

The Growth Marketer’s Guide to Education

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Company

Takeaways From the 2018 Women in Retail Leadership Summit

Last week, Iterable visited Miami to attend the Women in Retail Leadership Summit. Over the course of three insightful days, we heard stories ...

Company

Iterable Makes the 2018 Best Places to Work List

We’re very excited to announce that Iterable has been included by the San Francisco Business Times as one of the 2018 Best Places to Work. We ...

Growth Marketing

Slay the Urban Legends of ESP Selection

Maybe you’ve outgrown your current solution, you’re looking for more advanced functionality or you’re unhappy with the service or stability of ...

Omni-Channel

3 Steps to Put Marketing Back Into Omni-Channel Marketing

The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too ...

The Omni-Channel Maturity Assessment

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Company

Activate 2018: Top Takeaways for Marketing Change Agents

Thanks to our amazing attendees, sponsors and partners, Activate was a major success! With over 300 innovators at the event, Activate was the ...

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