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Revisiting Our 2018 Marketing Predictions: How Did We Do?
Stewart Brand once said, “The fast-moving trends get most of the attention. The slow-moving trends have most of the power.” Every new ...
Iterable Opens Denver Office to Support Continued Growth
Today we are proud to announce an important milestone in Iterable’s history—we’ve officially opened our new Denver office! This will ...
Introducing the Cross-Channel Engagement Benchmark Report
If there’s one thing that always piques our curiosity, it’s comparing ourselves to our peers and the world around us. And when it ...
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Latest Blog Posts
How to Optimize the Post-Click Experience With Cross-Channel Messaging
Providing a seamless optimized customer journey is a top marketing challenge. The process becomes even more difficult if you’ve spent all your ...
5 World-Class Ways to Increase Mobile Engagement
Growing your mobile engagement is oftentimes more “art than science” but like most art forms, mimicking what the pros do can make a huge ...
Best of 2018: Cross-Channel Marketing Campaigns We Loved
‘Tis the season for recap posts! We recently shared the cross-channel marketing campaigns, trends and strategies we loved in our ...
5 Product Enhancements to Kickstart Your 2019 Campaigns
Creating seamless brand experiences is an ongoing journey, but it shouldn’t be rocket science. With the right marketing technology that supports ...
Infographic: The State of Travel Marketing Campaigns
In our latest User Engagement report, we recently shared our findings from a three-week study of travel marketing campaigns. We explored the ...
Amplitude + Iterable: Customer Insights Made Actionable
Understanding your customers and their behavior is the first step to maximizing engagement throughout the lifecycle. According to MarTech Today, ...
Black Friday and Cyber Monday Showdown: Amazon vs. Walmart
Black Friday and Cyber Monday came and went, but this year’s stats are in and have proven to be as impressive as ever. This year retailers reeled ...
5 Reasons to Add Direct Mail to Your Marketing Budget
Annual marketing budget planning can be tricky. You’ve got to predict ways to stay on the cutting edge, incorporate emerging innovations, stand ...
Iterable Customer Spotlight: Marisa Amorasak From ShopRunner
2018 is wrapping up, which means that it’s time for our last Customer Spotlight of the year! Hosted in the Iterable Community and excerpted ...
Why Intelligent Creative Is the Key to 1-to-1 Travel Marketing
At this point, travel marketers acknowledge that booking decisions are no longer a straight line. Gone are the days of travel agents telling you ...
An Inside Look at Travel Marketing
Anytime is a good time for vacation! Competitors inside the travel industry vie for their share of a near-trillion dollar market and tailor their ...
3 Tips to Building a Successful Cross-Channel Welcome Campaign
We’ve all heard the advice, “You don’t get a second chance to make a first impression.” Never is this truer than when it ...
Iterable Customer Spotlight: Trish Turri From Aaptiv
Now that Thanksgiving festivities have come to an end, it’s time for another Customer Spotlight! Hosted in the Iterable Community and ...
Top Car Rental Companies: Who Drives the Most Engagement?
The increased strength of consumers’ buying power and accessibility of travel and tourism have shaped the recent performance of the car ...
Iterable + Branch: Mobile Deep Linking and Attribution
When it comes to unifying the brand experience, marketers have a tough task ahead of them. Leading brands like Amazon, Nike, and Starbucks, have ...