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Marketing and AI: What It Takes to Become a Cutting-Edge Marketer
The hype around enterprise Artificial Intelligence (AI) is real. It’s a staple of the daily news cycle and its disruptive potential is ...
3 Lessons From Box on Building an Engaging Customer Journey
How many times do you get frustrated when you see retargeting ads for something that you have already purchased? Or when you receive emails ...
Unpacking the 7 Elements of Successful Promotional Campaigns
Life as a Growth Marketer is anything but easy—we live campaign-to-campaign and our reputation is only as good as our most recent performance ...
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Latest Blog Posts
3 Email Marketing Campaigns to Liven Up Labor Day
Labor Day is just around the corner. If you’re thinking about tying a campaign to the long weekend that heralds the end of summer and ...
Ask Yourself These 5 Questions Before Getting Started With Web Push
It’s impossible to browse an e-commerce or consumer website on your desktop… And NOT be asked if you want web push notifications. I’m an email ...
eTail East 2018: Our Top Takeaways
This week, the eTail East 2018 took place in Boston, playing host to more than 1,200 attendees of various marketing and industry backgrounds who ...
How YogaGlo Found Its Growth Marketing Zen With Iterable
YogaGlo, an online yoga and meditation platform, is disrupting the $542 billion fitness industry by allowing users to participate in classes with ...
4 Foundational Roadblocks to Successful A/B Testing
Does your test strategy miss out on success because of flaws in how testing is approached? Most advice about email testing focuses on specific ...
The Future of E-Commerce: Meet the Iterable Team at eTail East 2018
eTail East 2018 is only one week away, and we’re excited to rub shoulders with world-class brands at this leading e-commerce and omni-channel ...
3 Reasons Why You Haven’t Upgraded Your Growth Marketing Platform
Whether you are sick of uploading manual lists into your ESP or feeling hopeless with its lack of testing capabilities, there are a handful of ...
Personalization: It’s Both an Art and a Science
As marketers, we focus almost exclusively on the science of personalization—gathering the data, setting up segments and triggers, figuring out ...
4 Signs There’s Something Wrong With Your MarTech
If there’s anything that I’ve learned in my six years of selling marketing technology, it’s that marketers who use legacy platforms are stuck. ...
How Curology Makes Its Marketing as Personalized as Its Product
What do skin issues and ho-hum marketing have in common? They’re both treatable, as the team at Curology can attest. If there’s one thing ...
Personalizing Your Templates Just Got Easier With Snippets 2.0
Crafting the perfect messages for your marketing campaigns is an important goal, but having the right tools and technology to personalize the ...
Move Fast, Think Big: How Zillow Makes Personalization Easy
Personalization, of course, is in everybody’s best interest: tailoring your marketing communications to the individual has become less of a ...
Brands Taking a Stand: The Profit of Political Email Marketing
Once upon a time, it wasn’t polite to discuss politics and money. Many of us have strayed from that convention in recent years, but holy ...
By the Numbers: Omni-Channel Marketing in Retail
You’ve all heard by now why omni-channel marketing is critical to a brand’s success: retailers with omni-channel strategies see 30% ...
How Can I Avoid the Spam Folder?
If I had a nickel every time I was asked the spam folder question, I would probably be typing this post from a tropical island beach instead of a ...