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Latest Blog Posts

Product

Amplitude + Iterable: Customer Insights Made Actionable

Understanding your customers and their behavior is the first step to maximizing engagement throughout the lifecycle. According to MarTech Today, ...

Cross-Channel

Black Friday and Cyber Monday Showdown: Amazon vs. Walmart

Black Friday and Cyber Monday came and went, but this year’s stats are in and have proven to be as impressive as ever. This year retailers reeled ...

Cross-Channel

5 Reasons to Add Direct Mail to Your Marketing Budget

Annual marketing budget planning can be tricky. You’ve got to predict ways to stay on the cutting edge, incorporate emerging innovations, stand ...

Upgrade Your Growth Marketing Platform

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Growth Marketing

Iterable Customer Spotlight: Marisa Amorasak From ShopRunner

2018 is wrapping up, which means that it’s time for our last Customer Spotlight of the year! Hosted in the Iterable Community and excerpted ...

Cross-Channel

Why Intelligent Creative Is the Key to 1-to-1 Travel Marketing

At this point, travel marketers acknowledge that booking decisions are no longer a straight line. Gone are the days of travel agents telling you ...

Cross-Channel

An Inside Look at Travel Marketing

Anytime is a good time for vacation! Competitors inside the travel industry vie for their share of a near-trillion dollar market and tailor their ...

Cross-Channel

3 Tips to Building a Successful Cross-Channel Welcome Campaign

We’ve all heard the advice, “You don’t get a second chance to make a first impression.” Never is this truer than when it ...

Growth Marketing

Iterable Customer Spotlight: Trish Turri From Aaptiv

Now that Thanksgiving festivities have come to an end, it’s time for another Customer Spotlight! Hosted in the Iterable Community and ...

Cross-Channel

Top Car Rental Companies: Who Drives the Most Engagement?

The increased strength of consumers’ buying power and accessibility of travel and tourism have shaped the recent performance of the car ...

Product

Iterable + Branch: Mobile Deep Linking and Attribution

When it comes to unifying the brand experience, marketers have a tough task ahead of them. Leading brands like Amazon, Nike, and Starbucks, have ...

Convert Abandoned Shopping Carts Into Cash

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Product

Customer Journey Mapping Just Got Better With Workflow Analytics

Orchestrating seamless customer journeys from activation to re-engagement is every marketer’s challenge. Whether you are designing promotional ...

Growth Marketing

3 Email Urban Legends, Busted!

In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines ...

Growth Marketing

Iterable Customer Spotlight: Sean Kennedy From Zapier

Another month, another Customer Spotlight! Hosted in the Iterable Community and excerpted here on our blog, our Customer Spotlight series focuses ...

Cross-Channel

How 4 Leading Brands Engage Customers With Mobile Push

When it comes to creating a successful mobile push messaging program, it all comes down to one core principle: Customers must find value in what ...

The Total Economic Impact of Iterable

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Cross-Channel

Top U.S. Airlines: Whose Marketing Flies First-Class?

The U.S. airline industry, which reported a net profit of $15.5 billion in 2017, sits on a goldmine of customer data, and marketing experts ...