Subscribe to the Iterable Blog

Thank You

Subscribe to the Iterable Blog

Thank You

Latest Blog Posts

Growth Marketing

4 Lessons Learned From Launching a User Group Program

At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can also have a big impact (dare we say, ...

Cross-Channel

4 Crucial Steps to Optimize Your Mobile Marketing

There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones, relying on them to browse, engage, and ...

Growth Marketing

4 Overlooked (but Valuable) E-Commerce Segments to Target

Once you master the basics of personalization, you can use your data to identify customer segments who frequently get overlooked in standard ...

Upgrade Your Growth Marketing Platform

GET THE GUIDE

Cross-Channel

Leveraging Dynamic Direct Mail to Boost Your Digital Strategy

Pop Quiz: What do Stitch Fix, Primary, Bite Squad, LendingClub and HelloFresh all have in common? Yes, they’re all e-commerce brands. But there’s ...

Growth Marketing

Busting the 3 Most Common AI Myths in Marketing

Artificial Intelligence (AI) may not be an entirely new innovation, but its prominence inside the enterprise has certainly grown over the last ...

Company

What We Stand For: Iterable’s 4 Company Values

As one of this year’s Best Places to Work, Iterable is dedicated to promoting a positive work atmosphere that allows the team to flourish. ...

Growth Marketing

Behind the Scenes: How SeatGeek Personalizes Customer Engagement

Like it or not, if you’re a marketer today, there’s a good chance you’re locked into a war with your competitors for consumer mindshare. And the ...

Growth Marketing

3 Email Marketing Campaigns to Liven Up Labor Day

Labor Day is just around the corner. If you’re thinking about tying a campaign to the long weekend that heralds the end of summer and ...

Cross-Channel

Ask Yourself These 5 Questions Before Getting Started With Web Push

It’s impossible to browse an e-commerce or consumer website on your desktop… And NOT be asked if you want web push notifications. I’m an email ...

Company

eTail East 2018: Our Top Takeaways

This week, the eTail East 2018 took place in Boston, playing host to more than 1,200 attendees of various marketing and industry backgrounds who ...

Convert Abandoned Shopping Carts Into Cash

DOWNLOAD GUIDE

Growth Marketing

Marketing and AI: What It Takes to Become a Cutting-Edge Marketer

The hype around enterprise Artificial Intelligence (AI) is real. It’s a staple of the daily news cycle and its disruptive potential is ...

Growth Marketing

Unpacking the 7 Elements of Successful Promotional Campaigns

Life as a Growth Marketer is anything but easy—we live campaign-to-campaign and our reputation is only as good as our most recent performance ...

Cross-Channel

How YogaGlo Found Its Growth Marketing Zen With Iterable

YogaGlo, an online yoga and meditation platform, is disrupting the $542 billion fitness industry by allowing users to participate in classes with ...

Growth Marketing

4 Foundational Roadblocks to Successful A/B Testing

Does your test strategy miss out on success because of flaws in how testing is approached? Most advice about email testing focuses on specific ...

The Total Economic Impact of Iterable

GET THE STUDY

Company

The Future of E-Commerce: Meet the Iterable Team at eTail East 2018

eTail East 2018 is only one week away, and we’re excited to rub shoulders with world-class brands at this leading e-commerce and omni-channel ...