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Latest Blog Posts

Cross-Channel

How to Optimize the Post-Click Experience With Cross-Channel Messaging

Providing a seamless optimized customer journey is a top marketing challenge. The process becomes even more difficult if you’ve spent all your ...

Cross-Channel

5 World-Class Ways to Increase Mobile Engagement

Growing your mobile engagement is oftentimes more “art than science” but like most art forms, mimicking what the pros do can make a huge ...

Cross-Channel

Best of 2018: Cross-Channel Marketing Campaigns We Loved

‘Tis the season for recap posts! We recently shared the cross-channel marketing campaigns, trends and strategies we loved in our ...

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Product

5 Product Enhancements to Kickstart Your 2019 Campaigns

Creating seamless brand experiences is an ongoing journey, but it shouldn’t be rocket science. With the right marketing technology that supports ...

Cross-Channel

Infographic: The State of Travel Marketing Campaigns

In our latest User Engagement report, we recently shared our findings from a three-week study of travel marketing campaigns. We explored the ...

Product

Amplitude + Iterable: Customer Insights Made Actionable

Understanding your customers and their behavior is the first step to maximizing engagement throughout the lifecycle. According to MarTech Today, ...

Cross-Channel

Black Friday and Cyber Monday Showdown: Amazon vs. Walmart

Black Friday and Cyber Monday came and went, but this year’s stats are in and have proven to be as impressive as ever. This year retailers reeled ...

Cross-Channel

5 Reasons to Add Direct Mail to Your Marketing Budget

Annual marketing budget planning can be tricky. You’ve got to predict ways to stay on the cutting edge, incorporate emerging innovations, stand ...

Growth Marketing

Iterable Customer Spotlight: Marisa Amorasak From ShopRunner

2018 is wrapping up, which means that it’s time for our last Customer Spotlight of the year! Hosted in the Iterable Community and excerpted ...

Cross-Channel

Why Intelligent Creative Is the Key to 1-to-1 Travel Marketing

At this point, travel marketers acknowledge that booking decisions are no longer a straight line. Gone are the days of travel agents telling you ...

Convert Abandoned Shopping Carts Into Cash

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Cross-Channel

An Inside Look at Travel Marketing

Anytime is a good time for vacation! Competitors inside the travel industry vie for their share of a near-trillion dollar market and tailor their ...

Cross-Channel

3 Tips to Building a Successful Cross-Channel Welcome Campaign

We’ve all heard the advice, “You don’t get a second chance to make a first impression.” Never is this truer than when it ...

Growth Marketing

Iterable Customer Spotlight: Trish Turri From Aaptiv

Now that Thanksgiving festivities have come to an end, it’s time for another Customer Spotlight! Hosted in the Iterable Community and ...

Cross-Channel

Top Car Rental Companies: Who Drives the Most Engagement?

The increased strength of consumers’ buying power and accessibility of travel and tourism have shaped the recent performance of the car ...

The Total Economic Impact of Iterable

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Product

Iterable + Branch: Mobile Deep Linking and Attribution

When it comes to unifying the brand experience, marketers have a tough task ahead of them. Leading brands like Amazon, Nike, and Starbucks, have ...