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Introducing the Cross-Channel Engagement Benchmark Report
If there’s one thing that always piques our curiosity, it’s comparing ourselves to our peers and the world around us. And when it ...
Top U.S. Airlines: Whose Marketing Flies First-Class?
The U.S. airline industry, which reported a net profit of $15.5 billion in 2017, sits on a goldmine of customer data, and marketing experts ...
Iterable Customer Spotlight: Carrie Knipfer From Avery
It’s time to announce this month’s Customer Spotlight! As a refresher, our Customer Spotlight series is hosted in the Iterable ...
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Latest Blog Posts
How 4 Leading Brands Engage Customers With Mobile Push
When it comes to creating a successful mobile push messaging program, it all comes down to one core principle: Customers must find value in what ...
Maximize Your Mobile Marketing With Push Action Buttons
If you’re a brand looking to gain a competitive advantage when it comes to consumer mindshare, then you’ve got to have a bulletproof mobile ...
How Aceable Saves Time and Stays Compliant With Iterable
If you’ve ever worked in an industry that requires strict adherence to regulations set in place by government entities and regulatory boards, you ...
Iterable + Foursquare: Powering Location-Based Engagement
Location-based technology is shaping the way we operate in the Now Economy. Everything—from traveling on demand using ridesharing apps like Uber ...
3 Scary-Good Email Strategies for a Happy Halloween
Everybody’s getting in on Halloween, from infants to adults, parents to pets, all around the house. If you want to claim your share of this ...
4 Lessons Learned From Launching a User Group Program
At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can also have a big impact (dare we say, ...
4 Crucial Steps to Optimize Your Mobile Marketing
There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones, relying on them to browse, engage, and ...
Online Travel Agents: Whose Marketing Wins the Booking Battle?
Consumer demands are rising in what many are calling the Now Economy—and the travel industry is no exception. According to Google, 57% of U.S. ...
Introducing Iterable Insights: Your View Into Campaign Success
Growth marketers have a close relationship with data: it’s invaluable for building campaigns and measuring performance. Here at Iterable, ...
4 Overlooked (but Valuable) E-Commerce Segments to Target
Once you master the basics of personalization, you can use your data to identify customer segments who frequently get overlooked in standard ...
Leveraging Dynamic Direct Mail to Boost Your Digital Strategy
Pop Quiz: What do Stitch Fix, Primary, Bite Squad, LendingClub and HelloFresh all have in common? Yes, they’re all e-commerce brands. But there’s ...
Busting the 3 Most Common AI Myths in Marketing
Artificial Intelligence (AI) may not be an entirely new innovation, but its prominence inside the enterprise has certainly grown over the last ...
What We Stand For: Iterable’s 4 Company Values
As one of this year’s Best Places to Work, Iterable is dedicated to promoting a positive work atmosphere that allows the team to flourish. ...
Iterable Customer Spotlight: Anita Taylor From Stack Overflow
We are excited to announce the launch of our monthly Customer Spotlight series! Hosted in the Iterable Community and excerpted here on our blog, ...
Behind the Scenes: How SeatGeek Personalizes Customer Engagement
Like it or not, if you’re a marketer today, there’s a good chance you’re locked into a war with your competitors for consumer mindshare. And the ...