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Latest Blog Posts

Company

Retail Innovation in Vegas: Join Iterable at Shoptalk 2019

It’s almost time for Shoptalk 2019, the world’s largest conference for retail and e-commerce innovation, and we could not be more ...

Growth Marketing

Marketing Best Practices Are Bullsh*t: A Love Poem

Behold—the types of conversations that I wish that I could have with marketers if I possessed a magic marketing strategy wand: You: “Hey, ...

Growth Marketing

Successful Split Tests: 4 Steps to Effective Email Experiments

Whether you're new to testing or looking to level up your game, this post will help you create email experiments that will give you the greatest ...

Upgrade Your Growth Marketing Platform

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Cross-Channel

How to Use Mobile Push to Build User Habits & Brand Loyalty

When I last wrote about the power of mobile push notifications, I said the following: Users must find value in what you’re sending. In ...

Company

Craft Beer & E-Commerce: Join the Iterable Team at eTail West 2019

Iterable will be hosting a craft beer tasting at eTail West 2019, along with a presentation with David Oh, Chief Product Officer at ...

Growth Marketing

3 Trends Shaping 2019’s Marketing Landscape and How to Prepare for Them

Here are three potentially game-changing trends shaping 2019's marketing landscape, and how your team can adapt and thrive.

Cross-Channel

Top Home Decor Brands: Who Promotes the Superior Interior?

The home decor and furnishings market is highly concentrated, making the competition that much more fierce. Experts estimate that the global ...

Product

Shopify + Iterable: Advanced E-Commerce Personalization Made Easy

Iterable's integration with Shopify enables e-commerce businesses of all sizes to automate personalized marketing campaigns based on shopping ...

Growth Marketing

Iterable Customer Spotlight: Chris Kaundart From Trello

New year, new Customer Spotlight! As a refresher, our Customer Spotlight Series focuses on the creative geniuses who work tirelessly behind the ...

Cross-Channel

How to Optimize the Post-Click Experience With Cross-Channel Messaging

Providing a seamless optimized customer journey is a top marketing challenge. The process becomes even more difficult if you’ve spent all your ...

Convert Abandoned Shopping Carts Into Cash

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Cross-Channel

5 World-Class Ways to Increase Mobile Engagement

Growing your mobile engagement is oftentimes more “art than science” but like most art forms, mimicking what the pros do can make a huge ...

Growth Marketing

Revisiting Our 2018 Marketing Predictions: How Did We Do?

Stewart Brand once said, “The fast-moving trends get most of the attention. The slow-moving trends have most of the power.” Every new ...

Cross-Channel

Best of 2018: Cross-Channel Marketing Campaigns We Loved

‘Tis the season for recap posts! We recently shared the cross-channel marketing campaigns, trends and strategies we loved in our ...

Product

5 Product Enhancements to Kickstart Your 2019 Campaigns

Creating seamless brand experiences is an ongoing journey, but it shouldn’t be rocket science. With the right marketing technology that supports ...

The Total Economic Impact of Iterable

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Cross-Channel

Infographic: The State of Travel Marketing Campaigns

In our latest User Engagement report, we recently shared our findings from a three-week study of travel marketing campaigns. We explored the ...