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Iterable Opens Denver Office to Support Continued Growth
Today we are proud to announce an important milestone in Iterable’s history—we’ve officially opened our new Denver office! This will ...
Registration for Activate 19 Is Now Open
Get ready to make 2019 your year for world-class marketing—because we’ve got the event that can’t be missed. Today we’re ...
Introducing the Cross-Channel Engagement Benchmark Report
If there’s one thing that always piques our curiosity, it’s comparing ourselves to our peers and the world around us. And when it ...
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Latest Blog Posts
Amplitude + Iterable: Customer Insights Made Actionable
Understanding your customers and their behavior is the first step to maximizing engagement throughout the lifecycle. According to MarTech Today, ...
Black Friday and Cyber Monday Showdown: Amazon vs. Walmart
Black Friday and Cyber Monday came and went, but this year’s stats are in and have proven to be as impressive as ever. This year retailers reeled ...
5 Reasons to Add Direct Mail to Your Marketing Budget
Annual marketing budget planning can be tricky. You’ve got to predict ways to stay on the cutting edge, incorporate emerging innovations, stand ...
Iterable Customer Spotlight: Marisa Amorasak From ShopRunner
2018 is wrapping up, which means that it’s time for our last Customer Spotlight of the year! Hosted in the Iterable Community and excerpted ...
Why Intelligent Creative Is the Key to 1-to-1 Travel Marketing
At this point, travel marketers acknowledge that booking decisions are no longer a straight line. Gone are the days of travel agents telling you ...
An Inside Look at Travel Marketing
Anytime is a good time for vacation! Competitors inside the travel industry vie for their share of a near-trillion dollar market and tailor their ...
3 Tips to Building a Successful Cross-Channel Welcome Campaign
We’ve all heard the advice, “You don’t get a second chance to make a first impression.” Never is this truer than when it ...
Iterable Customer Spotlight: Trish Turri From Aaptiv
Now that Thanksgiving festivities have come to an end, it’s time for another Customer Spotlight! Hosted in the Iterable Community and ...
Top Car Rental Companies: Who Drives the Most Engagement?
The increased strength of consumers’ buying power and accessibility of travel and tourism have shaped the recent performance of the car ...
Iterable + Branch: Mobile Deep Linking and Attribution
When it comes to unifying the brand experience, marketers have a tough task ahead of them. Leading brands like Amazon, Nike, and Starbucks, have ...
Customer Journey Mapping Just Got Better With Workflow Analytics
Orchestrating seamless customer journeys from activation to re-engagement is every marketer’s challenge. Whether you are designing promotional ...
3 Email Urban Legends, Busted!
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines ...
Iterable Customer Spotlight: Sean Kennedy From Zapier
Another month, another Customer Spotlight! Hosted in the Iterable Community and excerpted here on our blog, our Customer Spotlight series focuses ...
How 4 Leading Brands Engage Customers With Mobile Push
When it comes to creating a successful mobile push messaging program, it all comes down to one core principle: Customers must find value in what ...
Top U.S. Airlines: Whose Marketing Flies First-Class?
The U.S. airline industry, which reported a net profit of $15.5 billion in 2017, sits on a goldmine of customer data, and marketing experts ...