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Company

Announcing Enhanced Integration With Crowdskout for SMS Marketing

SMS marketing is now one of the most powerful ways to facilitate conversations with consumers—in fact, one study reported that 98 percent of SMS ...

Growth Marketing

7 Growth Marketing Predictions for 2018

The New Year is the time of recharged energy, replenished budgets and ambitious resolutions. For those of us in marketing, January is also when ...

Company

Putting Power Back Into the Hands of Marketers

It’s certainly been a fantastic year here at Iterable! While I could list our team’s numerous accomplishments in 2017 — from ranking as the ...

The No-Nonsense Guide to Achieving Omni-Channel Relevance

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Growth Marketing

5 End-of-Year Tips to Become a Growth Marketing Hero

December is the perfect time to reflect on all that you’ve accomplished and determine how to take that excellence to the next level. With the ...

Growth Marketing

Stop Spamming and Start Connecting With a Growth Marketing Platform

The past few years have seen a seismic shift in the ways that consumers interact with brands. The 24/7 energy for everything from e-commerce to ...

Growth Marketing

The 4 Pieces of the Personalization Puzzle

For B2C marketers, what it means to personalize messaging has evolved significantly over the last decade. Years ago, consumers were excited to ...

Growth Marketing

4 Post-Thanksgiving Tips to Revamp Your Marketing Strategy for the New Year

The holidays can be a bit stressful for everyone, from meal planning to gift giving, but marketers in retail and e-commerce experience the added ...

Growth Marketing

The 4 Things Consumers Expect From Brands in the Now Economy

Over the past decade, the rapid advancement of technology has created an unprecedented era where information is abundant and services are ...

Product

Highlight Reel: Top Questions From Our November ’17 Demo

Another month, another demo! As we continue to launch new features, we’ll highlight them in our monthly live demos. Last week, Pat Ma, Head of ...

Growth Marketing

3 Types of Customer Segmentation Your Marketing Team Can’t Ignore

If you’re getting lackluster results from your marketing efforts, it’s likely because you’re trying to appeal to too many people with the same ...

The Growth Marketer’s Guide to Education

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Omni-Channel

Introducing the Omni-Channel Maturity Assessment

It’s too easy for marketers to get bogged down with day-to-day tasks, then wonder, “Are our efforts paying off? Is our messaging actually ...

Omni-Channel

Delivering on the Promises of Omni-Channel Marketing

The enormous proliferation of digital channels has led to a generation of marketers who are nearly as passionate about the technology they use as ...

Omni-Channel

3 Tactics for Optimizing Direct Mail Campaigns

Though consumers don’t typically use the phrase “direct mail,” almost all of us remember watching a parent clip coupons from the weekend ...

Product

Our Latest FAQs: We Answer Your Burning Questions

Every month, we’re hosting live product demos, so marketers can learn how Iterable can enable them to deliver personalized messaging to achieve ...

The Omni-Channel Maturity Assessment

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Omni-Channel

Moving Beyond Email: 4 Channels to Incorporate Into Your Marketing Strategy

Most marketers already know that email marketing is a powerful force for connecting with consumers. According to a VentureBeat study, email is ...

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