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How ShopRunner Uses Real-Time Data to Power Emails
It’s the day of the send. And it’s routine for the email marketer: you’ve switched out the hero image nine times within the last half hour, ...
3 Lessons From Box on Building an Engaging Customer Journey
How many times do you get frustrated when you see retargeting ads for something that you have already purchased? Or when you receive emails ...
The State of Omni-Channel Marketing in Retail
Retail brands everywhere have come to recognize the importance of omni-channel marketing and its ability to influence their bottom lines. The ...
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Latest Blog Posts
4 Signs There’s Something Wrong With Your MarTech
If there’s anything that I’ve learned in my six years of selling marketing technology, it’s that marketers who use legacy platforms are stuck. ...
How Curology Makes Its Marketing as Personalized as Its Product
What do skin issues and ho-hum marketing have in common? They’re both treatable, as the team at Curology can attest. If there’s one thing ...
Personalizing Your Templates Just Got Easier With Snippets 2.0
Crafting the perfect messages for your marketing campaigns is an important goal, but having the right tools and technology to personalize the ...
Move Fast, Think Big: How Zillow Makes Personalization Easy
Personalization, of course, is in everybody’s best interest: tailoring your marketing communications to the individual has become less of a ...
Brands Taking a Stand: The Profit of Political Email Marketing
Once upon a time, it wasn’t polite to discuss politics and money. Many of us have strayed from that convention in recent years, but holy ...
By the Numbers: Omni-Channel Marketing in Retail
You’ve all heard by now why omni-channel marketing is critical to a brand’s success: retailers with omni-channel strategies see 30% ...
How Can I Avoid the Spam Folder?
If I had a nickel every time I was asked the spam folder question, I would probably be typing this post from a tropical island beach instead of a ...
How Autolist Drives Personalization at Scale With Workflows
As the industry-leading mobile app for used car sales, Autolist is an all-star at leveraging data to provide customers the exact vehicles they’re ...
3 Tools Rocksbox Uses to Increase Customer Engagement
Given the fact that subscription box websites have grown nearly 3,000% in the past three years, it can be difficult for businesses in this hot ...
3 Ways to Make the Customer Journey Interactive
In the last post of our blog series on subscription retailers, we explored how interactive email drives personalization, looking specifically at ...
Giving Back: Our First Annual Char-iterable Volunteer Week
This month we kicked off our first annual Char-iterable Volunteer Week! The Char-iterable program encourages Iterable employees to dedicate their ...
Localization for Your Omni-Channel Marketing Strategy
This guest post is brought to you by our friends at Smartling, the translation management platform that provides powerful tools to translate your ...
Turn Users Into Customers With In-App Messaging
For years, the in-app message terrified me. I grew up typing my middle school essays on Microsoft Office, and there was nothing I loathed more ...
Vita-Wins: How Care/of Personalizes Two-Way Conversation
In the world of subscription retailers, personalization is a top priority. Taking a one-size-fits-all approach simply doesn’t entice consumers to ...
DMARC 201: Achieving Next-Level Knowledge
Do you use DMARC? If your company is in the SaaS 1000, e-retail, higher education, or legal industries, chances are you’re probably not, or at ...