Blog

Growth Marketing

3 Essential Ingredients of Survey and Feedback Campaigns

In this ongoing series, we'll be "unboxing" must-have digital marketing campaigns and programs vital to…

Iterable
November 14, 2019

Company

SparkPost's OptIn '19 Delivers Diversity, Community—and Turkeys?

I’m a big fan of the trend toward intimate, single-track conferences that are more like…

Jen Capstraw
November 11, 2019

Product

Ethical Personalization With Iterable and TowerData

Creating impactful, engaging marketing messages is truly an art, and a key element is understanding…

Lizzie Hoffman
November 07, 2019

Growth Marketing

4 Reasons Why You Don't (Necessarily) Need Double Opt-In

We’ll be the first to admit that many email marketing “best practices” are basically BS,…

Iterable
November 01, 2019

Growth Marketing

Brits vs. Yanks: Who's Winning With Email Marketing?

Email marketing in the United States and the United Kingdom has much in common, but…

Kath Pay
October 24, 2019

Growth Marketing

Iterable Customer Spotlight: Katie Gillespie From Redfin

Welcome to October, the spookiest month of the year! If you are in the market…

Iterable
October 23, 2019

Cross-Channel

News in the Age of Personalized Marketing

In the last few decades, the possibilities for accessing news stories have exponentially grown. From…

Iterable
October 17, 2019

Growth Marketing

5 Cool Personalization Ideas You Haven't Thought Of

Brands and retailers are constantly thinking about the ways they connect with their audiences. “What…

Julio Lopez
October 15, 2019

Growth Marketing

4 Essential Ingredients for a Successful Referral Program

In this ongoing series, we’ll be “unboxing” must-have digital marketing campaigns and programs vital to…

Iterable
October 10, 2019

Company

Activate London: Top Takeaways for Understanding Your 'Why'

Last week, the Iterable team came together from across the globe to host our very…

Iterable
October 09, 2019

Growth Marketing

Empathy in Action: The Emotional Appeal of Growth Marketing

As mentioned in Part 1 of this blog series, the term “growth marketing” is widely…

Jen Capstraw
October 08, 2019

Growth Marketing

How U.K. and U.S. Brands Tackle Holiday Email Marketing

True or false: Christmas is the No. 1 shopping holiday in both the United States…

Kath Pay
October 03, 2019

Cross-Channel

Introducing The Iterable Cross-Channel Campaign Cookbook

Consumers have acquired a voracious appetite for elevated brand experiences, and it’s up to today’s…

Iterable
October 02, 2019

Company

Segment Brings the Heat: Iterable’s Recap of Synapse 2019

On an unseasonably hot day in San Francisco, with temperatures reaching 94 degrees, hundreds of…

Kyle Turcotte
October 01, 2019

Company

Iterable's Now in Denver!

So, about last week in the Mile High City. In the span of three days,…

Iterable
September 26, 2019

Growth Marketing

Iterable Customer Spotlight: Joel Goyette From Scott's Cheap Flights

For our September Customer Spotlight, we’re excited to introduce you to Joel Goyette, Head of Product at…

Iterable
September 25, 2019

Growth Marketing

How to Build a Best-in-Class Growth Marketing Stack

Your marketing technology stack supports everything you do in building your campaigns. From analytics to…

Iterable
September 24, 2019

Cross-Channel

5 Effective Use Cases for Personalized Direct Mail

People love getting direct mail. There’s something heartwarming about receiving a note or message that…

Jake Wieser
September 19, 2019

Growth Marketing

3 Things That Growth Marketing Is NOT

I’ve been asking a lot of email and cross-channel marketers lately about the term “growth…

Jen Capstraw
September 05, 2019

Growth Marketing

How Strava Learned the Metrics for Campaign Success

In the world of the growth marketing, we’re constantly at odds with prioritizing where our…

Iterable
September 04, 2019

Cross-Channel

U.S. Broadcast News: Whose Marketing Earns the Feature Story?

Television broadcast news is still a trusted source of news in America. However, viewership has…

Iterable
August 29, 2019

Company

eTail East 2019: Our Top Takeaways for Retail Marketers

Last week, eTail East 2019 took place in Boston, playing host to more than 1,300…

Iterable
August 27, 2019

Cross-Channel

The 5 Steps for a Great Mobile Preference Center

In my previous blog post about the basics of push notifications, we looked at the…

Tasmin Singh
August 22, 2019

Growth Marketing

Iterable Customer Spotlight: Joey Soriano From Opendoor

Welcome to the August edition of our Customer Spotlight series, featuring Joey Soriano, Head of…

Iterable
August 21, 2019

Growth Marketing

MasterClass: Making Your Data Infrastructure Work for You

Great customer experiences are rooted in data. Every time your customers interact with your brand,…

Iterable
August 15, 2019

Growth Marketing

What Growth Marketing Means for Your B2C Brand in 2019 

Ask any industry professional what the goal of growth marketing is, and you may get…

Sophia Le
August 14, 2019

Growth Marketing

How High-Volume Senders Can Maximize Inbox Placement

Building a database full of active email addresses is an email marketer's dream—and, probably, a…

Dan Stevens
August 08, 2019

Growth Marketing

Iterable Community Ask Me Anything: Deliverability Deep Dive

Email deliverability is a hot topic. To help show how to maximize your email marketing…

Iterable
August 06, 2019

Product

Iterable’s UI Refresh: A Look Inside Our Process

Over the past six months, we’ve been working hard to reimagine what our UI could…

Mahavir Parekh
July 31, 2019

Product

How to Create a Cross-Channel Onboarding Campaign in Iterable

Savvy marketers (like you since you're reading this article) already know that onboarding is a…

Scott Chalmers
July 29, 2019

Growth Marketing

Onboarding Campaigns: Don't Assume You Have Them at Hello

In this ongoing series, we’ll be “unboxing” must-have email campaigns vital to any successful marketing…

Iterable
July 29, 2019

Cross-Channel

Top U.S. Newspapers: Who Sits Above the Fold?

Extra! Extra! Journalism is dying!  Well...not really, but the name of the news game has…

Iterable
July 25, 2019

Growth Marketing

Opendoor's 7-Step Framework for Marketing Automation Success

If we were to ask you what you thought a “fully automated customer journey” would…

Iterable
July 24, 2019

Growth Marketing

Accelerate Productivity and Collaboration With an Email Design System

If you haven’t heard, there’s a whole mess of folks that self-identify as #emailgeeks. Ted…

Jen Capstraw
July 23, 2019

Growth Marketing

Iterable Customer Spotlight: Allie Donovan From Boxed

We’re halfway through July, officially the heart of the summer. If you’re closing out the…

Iterable
July 18, 2019

Growth Marketing

The Marketer’s Guide to Navigating the Oh Sh*t Moments

I learned three things about Sarah Esterman at Iterable’s Activate 19 conference within her first…

Jen Capstraw
July 17, 2019

Product

Adapting and Iterating on Our User Experience

Experience is everything these days. It’s rare for a brand to have enough product or…

Ariel Yoffie
July 15, 2019

Cross-Channel

Madison Reed Increases Subscription Rate by 45% With Iterable

With Madison Reed's online subscription service, consumers can achieve salon-quality hair coloring at home—conveniently, confidently…

Iterable
July 11, 2019

Product

How to Easily Test In-App Promotions in Iterable

If you currently offer or plan to offer promotions in your mobile app, you’ve probably…

Bryan Marks
July 10, 2019

Company

Char-iterable Volunteer Week: Our Time to Give Back

Two of our core values here at Iterable are humility and growth mindset. As part…

Iterable
July 09, 2019

Growth Marketing

4 Steps to Breaking Down Silos for Better Cross-Channel Marketing

We know effective cross-channel marketing is key to increasing engagement, attaining customer loyalty and improving…

Rachel Wedlund
July 01, 2019

Growth Marketing

ESP Evaluation: 3 Factors to Consider When Comparing Solutions

Brands are upgrading their marketing tools in an effort to increase customer lifetime values, find…

Iterable
June 27, 2019

Cross-Channel

Top U.K. Retailers: Who’s Got the Proper Fit?

Much like the rest of the global fashion industry, there is quite the brawl happening…

Iterable
June 26, 2019

Growth Marketing

Iterable Customer Spotlight: Amber Radecki From FabFitFun

Welcome to June, the official start of summer! It’s been a particularly wet winter for…

Iterable
June 24, 2019

Product

Ideal Inbox Placement: Arrive as Intended With Iterable's Deliverability Services

Imagine doing all the difficult, time-consuming work to develop the copy and creative for an…

Iterable
June 21, 2019

Growth Marketing

The Growth Marketing Platform Migration Guide, Part 3: Owning Your Technical Integration

Your messaging strategy is organized, your team is ready, and your data is clean. Up…

Keegan Hinson
June 20, 2019

Cross-Channel

Everything You Need to Know About Using Push Notifications

Recently I spoke about the 4 mobile channels to consider integrating with email and briefly…

Tasmin Singh
June 18, 2019

Cross-Channel

Push and SMS Should Be Short and Sweet

Converting users and subscribers to loyal and happy customers is critical to any business’s growth.…

Iterable
June 17, 2019

Cross-Channel

Boxed's 5 Easy(ish) Ways to Increase Mobile Engagement

Activate brought innovative marketers together to discuss a wide range of growth-related topics. Among them…

Iterable
June 14, 2019

Growth Marketing

The Growth Marketing Platform Migration Guide, Part 2: Cleaning Up Your Data

Cleaning up your data is an essential part of any platform migration process. Much like…

Keegan Hinson
June 13, 2019

Growth Marketing

The Growth Marketing Platform Migration Guide, Part 1: Organizing Your Team & Messaging

Migrating to a new growth marketing platform might seem like a daunting process, unless you…

Keegan Hinson
June 06, 2019

Growth Marketing

Email List Pruning: A Corny Horticultural Analogy

Whether you’ve got a green thumb or not, we’re all familiar with the idea of…

Jen Capstraw
June 05, 2019

Growth Marketing

The 3 Pillars of Customer Experience (CX) Email Marketing

Today, people are awash in message clutter in the inbox and mailbox, in print and…

Kath Pay
June 04, 2019

Growth Marketing

3 Benefits to Expect When Upgrading to a Modern ESP

There comes a time in every email marketer’s career when they have to decide on…

Iterable
May 30, 2019

Growth Marketing

Iterable Customer Spotlight: Sophie Kromhof from bloomon

As the saying goes, April showers bring May flowers, so for our May Customer Spotlight,…

Iterable
May 29, 2019

Growth Marketing

Unboxing the Welcome Email: 4 Essential Ingredients for Success

Have you ever been blown off right from the start? Ever been “ghosted” just after…

Karen Talavera
May 28, 2019

Cross-Channel

4 Mobile Marketing Channels to Integrate With Email

Email marketers have their work cut out for them. The advent of increasingly personalized ways…

Tasmin Singh
May 25, 2019

Company

Forrester Names Iterable Among Cross-Channel Solutions in 2019 Report

To enable growth marketers to evolve from campaign-centric practitioners to customer-centric strategists, we’re honored to…

Iterable
May 25, 2019

Growth Marketing

An Expert's Approach to Building Profitable Email Lists

It’s well said that the money is in the email list. Got a fabulous offer,…

Tim Watson
May 09, 2019

Cross-Channel

6 Mobile-First Design Elements No Email Can Live Without

There’s no getting around it: your emails have to look great on mobile. According to…

Travis Morgan
May 07, 2019

Growth Marketing

7 Growth-Generating Marketing Tips from Activate

Activate 19 officially wrapped up one week ago. Growth-hungry marketers from across the country joined…

Iterable
May 02, 2019

Company

Activate 19: Top Takeaways for Democratizing Growth

Thanks to our amazing attendees, sponsors and partners, Activate 19 was a major success! With over…

Iterable
April 25, 2019

Company

Grow and Transform at Activate 19

After a full year of anticipation, Activate 19 has arrived! Coming off a tremendous quarter…

Iterable
April 23, 2019

Company

Iterable Recognized as 2019 Bay Area "Best Places to Work"

We’re proud to announce that Iterable has made it on the Bay Area “Best Places…

Sara Riedl
April 18, 2019

Growth Marketing

Iterable Customer Spotlight: Dina Hanna From Trulia

It’s April, and around here at Iterable, that means it’s go time for Activate! For…

Iterable
April 17, 2019

Company

Really Good Emails Hosts Really Good Conference, UNSPAM

It’s rare for a professional conference to give you the feels, but no one escaped…

Jen Capstraw
April 16, 2019

Company

Announcing the Winners of the 2019 Growth Marketing Awards

As reported by MarTech Advisor, today we've announced the winners of Iterable's 2019 Growth Marketing…

Iterable
April 16, 2019

Growth Marketing

9 Must-Have Lifecycle Email Marketing Programs for Retailers

Your customers are not "one size fits all." Your email marketing shouldn't assume they are,…

Kath Pay
April 11, 2019

Product

How to Pipe Iterable Data to a Data Warehouse Using Stitch

As you already know, Iterable is the growth marketing platform that enables brands to create,…

Lee Schlesinger
April 10, 2019

Growth Marketing

How to Use Mobile Geolocation Data to Drive Growth

Is geolocation your untapped source for increasing customer engagement? For Fetch Rewards, geolocation opened up…

Iterable
April 09, 2019

Product

Fishin' for Data With Webhooks

As marketers, we thrive on data. Whether we’re examining user events inside a nurture series…

Kyle Turcotte
April 04, 2019

Company

Jeff Samuels: So Glad to Be Here @ Iterable

As MediaPost reported today, I’m thrilled to share the news that I’ve joined Iterable as…

Jeff Samuels
April 03, 2019

Cross-Channel

Apparel Marketing Showdown: Who's Haute, Who's Not

What makes an ideal apparel marketing campaign? It's one that elicits the same emotional response you…

Iterable
April 02, 2019

Growth Marketing

Control Your Email Destiny With the Iterable Spam Node!

Iterable has taken an industry-first lead on eliminating the “black box” of inbox placement to…

Iterable
April 01, 2019

Product

Shopify + Iterable Integration: Migrating From Mailchimp

Recently, Mailchimp announced their decision to remove their Shopify integration from the Shopify marketplace. Mailchimp…

Iterable
March 29, 2019

Company

Announcing the Finalists of the 2019 Growth Marketing Awards

Next month, taking place from April 22-24 at the historic Palace Hotel in San Francisco,…

Iterable
March 28, 2019

Company

A Recap of Women’s History Month at Iterable

March is Women’s History Month, a time to reflect on the great achievements by women…

Sara Riedl
March 27, 2019

Growth Marketing

Iterable Customer Spotlight: Jessica Owen From Policygenius

Spring is upon us, finally! Almost time to put away those snow boots, rain galoshes,…

Iterable
March 26, 2019

Product

Unlock the Power of Your E-Commerce Business With Iterable + Magento

They say that “software is eating the world,” but consumers worldwide appear to find online…

Arpita Neelmegh
March 22, 2019

Company

Iterable Raises $50 Million Series C to Empower Modern Marketers

As reported in our exclusive with TechCrunch, today we are excited to announce that we’ve…

Justin Zhu
March 20, 2019

Company

Announcing Keynote Speakers at Activate 19

T-minus one month until our growth marketing conference, Activate 19!  Join 600+ of the industry’s…

Iterable
March 19, 2019

Cross-Channel

Direct Mail and Mobile Marketing: A Perfect Match

It may seem like an odd coupling, but the combination of direct mail and mobile…

Rachel Wedlund
March 12, 2019

Company

Shoptalk 2019: Our Growth Marketing Top Takeaways

This week, Shoptalk 2019 took place at the Venetian in Las Vegas, which sold out…

Iterable
March 07, 2019

Cross-Channel

Everything You Need to Know About Retail Marketing

When brands compete on customer experience, consumers win. Retailers are vying for their share of…

Iterable
February 28, 2019

Growth Marketing

Iterable Customer Spotlight: Anya Vo From Asana

Our Customer Spotlight Series focuses on the creative geniuses who work tirelessly behind the scenes…

Iterable
February 26, 2019

Company

eTail West 2019: Our Top Takeaways

Last week, eTail West 2019 took place in Palm Springs, playing host to more than…

Iterable
February 25, 2019

Company

Retail Innovation in Vegas: Join Iterable at Shoptalk 2019

It's almost time for Shoptalk 2019, the world's largest conference for retail and e-commerce innovation,…

Iterable
February 20, 2019

Growth Marketing

Marketing Best Practices Are Bullsh*t: A Love Poem

Behold—the types of conversations that I wish that I could have with marketers if I…

Jen Capstraw
February 14, 2019

Growth Marketing

Successful Split Tests: 4 Steps to Effective Email Experiments

One of the best things about email marketing is how easily you can experiment with…

Kath Pay
February 13, 2019

Cross-Channel

How to Use Mobile Push to Build User Habits & Brand Loyalty

When I last wrote about the power of mobile push notifications, I said the following:…

Sophia Le
February 07, 2019

Company

Announcing the First Round of Sessions at Activate 19

You asked, and today we're answering. We've been fielding questions about the agenda of Activate…

Iterable
February 06, 2019

Company

Craft Beer & E-Commerce: Join the Iterable Team at eTail West 2019

eTail West 2019 is only a couple weeks away, and we’re excited to meet with…

Iterable
February 05, 2019

Growth Marketing

3 Trends Shaping 2019’s Marketing Landscape and How to Prepare for Them

At the risk of stating the obvious, the way we do business in the marketing…

Andrew Park
January 31, 2019

Cross-Channel

Top Home Decor Brands: Who Promotes the Superior Interior?

The home decor and furnishings market is highly concentrated, making the competition that much more…

Iterable
January 24, 2019

Product

Shopify + Iterable: Advanced E-Commerce Personalization Made Easy

Whether you’re just getting started creating your online store or have successfully built up a…

Arpita Neelmegh
January 23, 2019

Growth Marketing

Iterable Customer Spotlight: Chris Kaundart From Trello

New year, new Customer Spotlight! As a refresher, our Customer Spotlight Series focuses on the…

Iterable
January 22, 2019

Growth Marketing

How Box Scales to Millions and Achieves Seamless Customer Engagement

More than 90,000 businesses globally use the Box cloud content management platform to enhance collaboration…

Iterable
January 17, 2019

Cross-Channel

How to Optimize the Post-Click Experience With Cross-Channel Messaging

Providing a seamless optimized customer journey is a top marketing challenge. The process becomes even…

Fahad Muhammad
January 15, 2019

Cross-Channel

5 World-Class Ways to Increase Mobile Engagement

Growing your mobile engagement is oftentimes more “art than science” but like most art forms,…

Bryan Marks
January 10, 2019

Growth Marketing

Revisiting Our 2018 Marketing Predictions: How Did We Do?

Stewart Brand once said, "The fast-moving trends get most of the attention. The slow-moving trends…

Jen Capstraw
January 09, 2019

Cross-Channel

Best of 2018: Cross-Channel Marketing Campaigns We Loved

'Tis the season for recap posts! We recently shared the cross-channel marketing campaigns, trends and…

Iterable
December 20, 2018

Product

5 Product Enhancements to Kickstart Your 2019 Campaigns

Creating seamless brand experiences is an ongoing journey, but it shouldn’t be rocket science. With…

Arpita Neelmegh
December 19, 2018

Cross-Channel

Infographic: The State of Travel Marketing Campaigns

In our latest User Engagement report, we recently shared our findings from a three-week study of travel marketing…

Iterable
December 18, 2018

Product

Amplitude + Iterable: Customer Insights Made Actionable

Understanding your customers and their behavior is the first step to maximizing engagement throughout the…

Arpita Neelmegh
December 17, 2018

Cross-Channel

Black Friday and Cyber Monday Showdown: Amazon vs. Walmart

Black Friday and Cyber Monday came and went, but this year’s stats are in and…

Iterable
December 13, 2018

Cross-Channel

5 Reasons to Add Direct Mail to Your Marketing Budget

Annual marketing budget planning can be tricky. You’ve got to predict ways to stay on…

Rachel Wedlund
December 12, 2018

Growth Marketing

Iterable Customer Spotlight: Marisa Amorasak From ShopRunner

2018 is wrapping up, which means that it's time for our last Customer Spotlight of…

Iterable
December 11, 2018

Company

Iterable Opens Denver Office to Support Continued Growth

Today we are proud to announce an important milestone in Iterable's history—we've officially opened our new…

Dan Brayton
December 06, 2018

Cross-Channel

Why Intelligent Creative Is the Key to 1-to-1 Travel Marketing

At this point, travel marketers acknowledge that booking decisions are no longer a straight line.…

Katie White
December 04, 2018

Cross-Channel

An Inside Look at Travel Marketing

Anytime is a good time for vacation! Competitors inside the travel industry vie for their…

Iterable
November 29, 2018

Cross-Channel

3 Tips to Building a Successful Cross-Channel Welcome Campaign

We've all heard the advice, "You don't get a second chance to make a first…

Iterable
November 28, 2018

Growth Marketing

Iterable Customer Spotlight: Trish Turri From Aaptiv

Now that Thanksgiving festivities have come to an end, it's time for another Customer Spotlight!…

Iterable
November 27, 2018

Cross-Channel

Top Car Rental Companies: Who Drives the Most Engagement?

The increased strength of consumers' buying power and accessibility of travel and tourism have shaped…

Iterable
November 08, 2018

Product

Iterable + Branch: Mobile Deep Linking and Attribution

When it comes to unifying the brand experience, marketers have a tough task ahead of…

Arpita Neelmegh
November 06, 2018

Product

Customer Journey Mapping Just Got Better With Workflow Analytics

Orchestrating seamless customer journeys from activation to re-engagement is every marketer’s challenge. Whether you are…

Arpita Neelmegh
November 05, 2018

Growth Marketing

3 Email Urban Legends, Busted!

In the 20+ years since email proved itself as a worthy channel for messaging and…

Kath Pay
October 31, 2018

Company

Registration for Activate 19 Is Now Open

Get ready to make 2019 your year for world-class marketing—because we've got the event that…

Iterable
October 24, 2018

Growth Marketing

Iterable Customer Spotlight: Sean Kennedy From Zapier

Another month, another Customer Spotlight! Hosted in the Iterable Community and excerpted here on our…

Iterable
October 23, 2018

Cross-Channel

Introducing the Cross-Channel Engagement Benchmark Report

If there's one thing that always piques our curiosity, it's comparing ourselves to our peers…

Iterable
October 18, 2018

Cross-Channel

How 4 Leading Brands Engage Customers With Mobile Push

When it comes to creating a successful mobile push messaging program, it all comes down…

Sophia Le
October 16, 2018

Cross-Channel

Top U.S. Airlines: Whose Marketing Flies First-Class?

The U.S. airline industry, which reported a net profit of $15.5 billion in 2017, sits on…

Iterable
October 11, 2018

Product

Maximize Your Mobile Marketing With Push Action Buttons

If you’re a brand looking to gain a competitive advantage when it comes to consumer…

Arpita Neelmegh
October 10, 2018

Cross-Channel

How Aceable Saves Time and Stays Compliant With Iterable

If you’ve ever worked in an industry that requires strict adherence to regulations set in…

Amanda Hagley
October 04, 2018

Product

Iterable + Foursquare: Powering Location-Based Engagement

Location-based technology is shaping the way we operate in the Now Economy. Everything—from traveling on…

John Leonard
October 03, 2018

Growth Marketing

3 Scary-Good Email Strategies for a Happy Halloween

Everybody's getting in on Halloween, from infants to adults, parents to pets, all around the…

Carl Sednaoui
October 02, 2018

Growth Marketing

Iterable Customer Spotlight: Carrie Knipfer From Avery

It's time to announce this month's Customer Spotlight! As a refresher, our Customer Spotlight series…

Iterable
September 26, 2018

Growth Marketing

4 Lessons Learned From Launching a User Group Program

At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can…

Sarah Lubecki
September 20, 2018

Cross-Channel

4 Crucial Steps to Optimize Your Mobile Marketing

There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones,…

Iterable
September 19, 2018

Cross-Channel

Online Travel Agents: Whose Marketing Wins the Booking Battle?

Consumer demands are rising in what many are calling the Now Economy—and the travel industry…

Iterable
September 13, 2018

Product

Introducing Iterable Insights: Your View Into Campaign Success

Growth marketers have a close relationship with data: it's invaluable for building campaigns and measuring…

Iterable
September 12, 2018

Growth Marketing

4 Overlooked (but Valuable) E-Commerce Segments to Target

Once you master the basics of personalization, you can use your data to identify customer…

Kath Pay
September 11, 2018

Cross-Channel

Leveraging Dynamic Direct Mail to Boost Your Digital Strategy

Pop Quiz: What do Stitch Fix, Primary, Bite Squad, LendingClub and HelloFresh all have in…

Rachel Wedlund
September 06, 2018

Growth Marketing

Busting the 3 Most Common AI Myths in Marketing

Artificial Intelligence (AI) may not be an entirely new innovation, but its prominence inside the…

Iterable
August 30, 2018

Company

What We Stand For: Iterable’s 4 Company Values

As one of this year’s Best Places to Work, Iterable is dedicated to promoting a…

Justin Zhu
August 28, 2018

Growth Marketing

Iterable Customer Spotlight: Anita Taylor From Stack Overflow

We are excited to announce the launch of our monthly Customer Spotlight series! Hosted in…

Iterable
August 23, 2018

Growth Marketing

Behind the Scenes: How SeatGeek Personalizes Customer Engagement

Like it or not, if you’re a marketer today, there’s a good chance you’re locked…

Iterable
August 22, 2018

Growth Marketing

3 Email Marketing Campaigns to Liven Up Labor Day

Labor Day is just around the corner. If you're thinking about tying a campaign to…

Carl Sednaoui
August 16, 2018

Cross-Channel

Ask Yourself These 5 Questions Before Getting Started With Web Push

It’s impossible to browse an e-commerce or consumer website on your desktop… And NOT be…

Sophia Le
August 14, 2018

Company

eTail East 2018: Our Top Takeaways

This week, the eTail East 2018 took place in Boston, playing host to more than…

Iterable
August 09, 2018

Growth Marketing

Marketing and AI: What It Takes to Become a Cutting-Edge Marketer

The hype around enterprise Artificial Intelligence (AI) is real. It's a staple of the daily…

Iterable
August 08, 2018

Growth Marketing

Unpacking the 7 Elements of Successful Promotional Campaigns

Life as a Growth Marketer is anything but easy—we live campaign-to-campaign and our reputation is…

Iterable
August 07, 2018

Cross-Channel

How Glo Found Its Growth Marketing Zen With Iterable

Glo, an online yoga and meditation platform (formerly known as YogaGlo), is disrupting the $542 billion…

Iterable
August 02, 2018

Growth Marketing

4 Foundational Roadblocks to Successful A/B Testing

Does your test strategy miss out on success because of flaws in how testing is…

Tim Watson
August 01, 2018

Company

The Future of E-Commerce: Meet the Iterable Team at eTail East 2018

eTail East 2018 is only one week away, and we’re excited to rub shoulders with world-class…

Iterable
July 30, 2018

Growth Marketing

3 Reasons Why You Haven't Upgraded Your Growth Marketing Platform

Whether you are sick of uploading manual lists into your ESP or feeling hopeless with…

Kelsey Mullaney
July 25, 2018

Cross-Channel

Personalization: It's Both an Art and a Science

As marketers, we focus almost exclusively on the science of personalization—gathering the data, setting up…

Kath Pay
July 24, 2018

Growth Marketing

4 Signs There’s Something Wrong With Your MarTech

If there’s anything that I’ve learned in my six years of selling marketing technology, it’s…

Zachary Gholikely
July 19, 2018

Cross-Channel

How Curology Makes Its Marketing as Personalized as Its Product

What do skin issues and ho-hum marketing have in common? They’re both treatable, as the…

Iterable
July 18, 2018

Product

Personalizing Your Templates Just Got Easier With Snippets 2.0

Crafting the perfect messages for your marketing campaigns is an important goal, but having the…

Iterable
July 17, 2018

Growth Marketing

Move Fast, Think Big: How Zillow Makes Personalization Easy

Personalization, of course, is in everybody’s best interest: tailoring your marketing communications to the individual…

Iterable
July 12, 2018

Growth Marketing

Brands Taking a Stand: The Profit of Political Email Marketing

Once upon a time, it wasn’t polite to discuss politics and money. Many of us…

Jen Capstraw
July 11, 2018

Cross-Channel

By the Numbers: Omni-Channel Marketing in Retail

You've all heard by now why omni-channel marketing is critical to a brand's success: retailers with…

Iterable
July 10, 2018

Growth Marketing

3 Lessons From Box on Building an Engaging Customer Journey

How many times do you get frustrated when you see retargeting ads for something that…

Iterable
July 09, 2018

Growth Marketing

How Can I Avoid the Spam Folder?

If I had a nickel every time I was asked the spam folder question, I…

Christina Hoheisel
July 02, 2018

Growth Marketing

How Autolist Drives Personalization at Scale With Workflows

As the industry-leading mobile app for used car sales, Autolist is an all-star at leveraging…

Iterable
June 28, 2018

Cross-Channel

The State of Omni-Channel Marketing in Retail

Retail brands everywhere have come to recognize the importance of omni-channel marketing and its ability…

Iterable
June 27, 2018

Growth Marketing

How ShopRunner Uses Real-Time Data to Power Emails

It’s the day of the send. And it’s routine for the email marketer: you’ve switched…

Marisa Amorasak
June 26, 2018

Cross-Channel

3 Tools Rocksbox Uses to Increase Customer Engagement

Given the fact that subscription box websites have grown nearly 3,000% in the past three years,…

Iterable
June 21, 2018

Company

Giving Back: Our First Annual Char-iterable Volunteer Week

This month we kicked off our first annual Char-iterable Volunteer Week! The Char-iterable program encourages…

Iterable
June 19, 2018

Cross-Channel

Localization for Your Omni-Channel Marketing Strategy

This guest post is brought to you by our friends at Smartling, the translation management…

Melia Jones
June 14, 2018

Cross-Channel

Turn Users Into Customers With 
In-App Messaging

For years, the in-app message terrified me. I grew up typing my middle school essays…

Sophia Le
June 13, 2018

Cross-Channel

Vita-Wins: How Care/of Personalizes Two-Way Conversation

In the world of subscription retailers, personalization is a top priority. Taking a one-size-fits-all approach…

Iterable
June 11, 2018

Growth Marketing

DMARC 201: Achieving Next-Level Knowledge

Do you use DMARC? If your company is in the SaaS 1000, e-retail, higher education,…

Matthew Vernhout
June 06, 2018

Cross-Channel

The 6 Strategies You Need to Increase Engagement in Advocacy

Recent innovations in technology and data collection have reshaped the face of advocacy in America.…

Nicole Tanoue
June 05, 2018

Product

Enhance Your Relevance With Send-Time Experiments

As a growth marketer, understanding your audience is the golden rule of sending effective marketing…

Iterable
May 31, 2018

Growth Marketing

Avoid These 5 Mistakes of Cart Abandonment Campaigns

Repeated analysis shows that the majority of shoppers who add items to their cart on…

Tim Watson
May 30, 2018

Growth Marketing

Dynamic Content Deconstructed: 3 Building Blocks for Success

Everybody loves talking about the importance of dynamic content in marketing, but what do you…

Iterable
May 29, 2018

Cross-Channel

Swish Achieves 350% Increase in User Retention With Iterable

Managing your personal finances is no easy feat.  With student and consumer debt on the…

Iterable
May 24, 2018

Cross-Channel

The Golden Ticket: SeatGeek Boosts Revenue 3X With Iterable

The online ticketing industry is growing fast, and the demand to sell and purchase tickets…

Iterable
May 22, 2018

Growth Marketing

The Growth Marketer's Last-Minute GDPR Cheat Sheet

The General Data Protection Regulation (GDPR) goes into effect on Friday, May 25, and by…

Sarah Gounder
May 21, 2018

Company

Email Innovations Summit 2018: Our Top Takeaways

This week, the Email Innovations Summit took place in Las Vegas, bringing together email marketers…

Iterable
May 18, 2018

Growth Marketing

Selecting Enterprise-Ready MarTech to Go Omni-Channel

Today, all enterprise brands are required to exceed the personalized needs of their customers in…

Iterable
May 16, 2018

Growth Marketing

4 Ways to Heat Up Your Memorial Day Email Campaigns

Memorial Day comes at a tricky time in the email marketing calendar. It's squeezed among…

Carl Sednaoui
May 15, 2018

Growth Marketing

How to Navigate Customer Consent Under the GDPR


With the General Data Protection Regulation (GDPR) applicable date looming ahead, growth marketers are weighing…

Sarah Gounder
May 10, 2018

Company

Building a Culture of Diversity and Inclusion at Iterable

This year, the team here at Iterable is excited to deepen its commitment to Diversity…

Kristen Wadsworth
May 09, 2018

Growth Marketing

How 99designs Creates Eye-Catching Emails With Iterable

This guest post is by 99designs, the world’s largest on-demand design marketplace, connecting a global…

Kelly Morr
May 08, 2018

Cross-Channel

Direct Mail Automation vs. Email: Knowing When to Send Which

If you compared the direct mail you receive year-over-year, the evolution in content may surprise…

Rachel Wedlund
May 02, 2018

Cross-Channel

8 Actionable Email Strategies to Boost Mobile User Engagement

The number one reason a majority of smartphone users delete an app is that they…

Karen Talavera
May 01, 2018

Cross-Channel

Personalize Everything. Yes, Everything.

Over the course of your brand’s relationship with your customers, it’s in your best interest…

Iterable
April 25, 2018

Company

Takeaways From the 2018 Women in Retail Leadership Summit

Last week, Iterable visited Miami to attend the Women in Retail Leadership Summit. Over the…

Iterable
April 24, 2018

Company

Iterable Makes the 2018 Best Places to Work List

We’re very excited to announce that Iterable has been included by the San Francisco Business…

Iterable
April 20, 2018

Growth Marketing

Slay the Urban Legends of ESP Selection

Maybe you’ve outgrown your current solution, you’re looking for more advanced functionality or you’re unhappy…

Jordie van Rijn
April 11, 2018

Cross-Channel

3 Steps to Put Marketing Back Into Omni-Channel Marketing

The joy of omni-channel marketing is that it gives us many opportunities to connect with…

Kath Pay
April 05, 2018

Company

Activate 2018: Top Takeaways for Marketing Change Agents

Thanks to our amazing attendees, sponsors and partners, Activate was a major success! With over 300…

Iterable
April 04, 2018

Company

The Roadmap for Marketing Change Agents

It’s an exciting day for the Iterable community! Activate, our inaugural growth marketing conference, is…

Iterable
April 03, 2018

Growth Marketing

5 Inspiring Marketing Examples to Engage Your Best Customers

If you’re a smart marketer—and, of course, you are because you’re reading this article—then you…

Jordie van Rijn
March 29, 2018

Growth Marketing

7 Lessons the B2B World Can Learn From B2C Email Marketers

If I’ve heard it once, I’ve heard it a thousand times: “That might work in…

Karen Talavera
March 28, 2018

Growth Marketing

The Email's Coming From Outside the House: DMARC Deconstructed

Do you know who is using your domain to send email? Have you ever wondered…

Chris Arrendale
March 27, 2018

Growth Marketing

What Could Your Company Do With $41 Million?

We’ve talked a lot about all of the benefits our growth marketing platform is able…

Iterable
March 22, 2018

Company

Shoptalk 2018: Our Top Takeaways

Shoptalk 2018 was bigger and better than ever before, with over 8,000 attendees and 300…

Iterable
March 22, 2018

Product

Maximize Deliverability With New Spam Reports

It’s happened to all of us—a flash of brilliance spawned an idea for the perfect…

Iterable
March 21, 2018

Growth Marketing

You Had Them at Hello: How to Retain Your Best Customers

Not all customers are created equal. There is always a segment that outperforms the average…

Jordie van Rijn
March 20, 2018

Company

Celebrate Iterable's 5th Birthday at Activate

It’s our 5th birthday, so we’re having a party and you’re invited! Join us at…

Iterable
March 16, 2018

Company

Announcing the Finalists of the Growth Marketing Awards

In three weeks, taking place April 2-3 in San Francisco, Iterable will celebrate the achievements…

Iterable
March 15, 2018

Cross-Channel

How Swish Helps Users Master Their Money With Iterable

Most budgeting apps fail because they require so much work. Users eventually tire of them.…

Jeff Whelpley
March 13, 2018

Cross-Channel

Adding Triggered Direct Mail to Your Omni-Channel Strategy

As omni-channel marketing becomes the new standard, many marketers consider direct mail outdated. But with…

Rachel Wedlund
March 08, 2018

Growth Marketing

The 3 Re-Engagement Mistakes Most Marketers Make

If you have inactive subscribers on your email list, it’s generally a good practice to…

Sophia Le
March 07, 2018

Company

Let’s Talk E-Commerce Engagement at Shoptalk 2018

Shoptalk 2018 is almost here, and we’re excited to see what’s in store at the…

Iterable
March 06, 2018

Company

eTail West 2018: Our Top Three Takeaways

And just like that—after a whirlwind of excitement, eTail West 2018 has ended! Our team…

Iterable
March 02, 2018

Growth Marketing

How Does GDPR Affect Growth Marketing?

The General Data Protection Regulation (GDPR) deadline is fast approaching on May 25th. This European…

Sarah Gounder
March 01, 2018

Growth Marketing

Are You Distracted by the Wrong Email Metrics?

Too many email metrics and not enough insight? It can be confusing. Here’s a list…

Tim Watson
February 28, 2018

Company

Join Iterable for BBQ and Best Practices at SXSW 2018

Mark your calendars, because Iterable is bringing the southern charm to SXSW 2018! We’ll be…

Iterable
February 27, 2018

Company

Announcing Our Keynote Speakers and Top Sessions at Activate

We hope that you have your calendars marked, because we’re only weeks away from the…

Iterable
February 22, 2018

Growth Marketing

How to Add St. Patrick's Day to Your Holiday Marketing Strategy

Holiday marketing covers more than the wild-and-crazy days from Cyber Week to New Year's Day.…

Carl Sednaoui
February 21, 2018

Product

Ask the Iterable Experts: February Demo Recap

Ask the experts! To recap our February demo, solutions consultant, Carter Hickingbotham, accompanied our product marketing…

Iterable
February 20, 2018

Company

Share the Love: Iterable Wants Your Guest Blog Submissions

At Iterable, we’re proud to advocate for the growth marketing community. Every day we’re learning…

Iterable
February 14, 2018

Growth Marketing

Avoid These 6 Personalization Mistakes at All Costs

The basis of any great customer experience isn’t complex or groundbreaking. It’s not even new.…

Kristen Dunleavy
February 13, 2018

Growth Marketing

How 4 Small Steps Make a Big Difference in Email Deliverability

I suspect you’d be hard-pressed to find someone more data-driven than growth and email marketers.…

Kate Nowrouzi
February 08, 2018

Company

Meet the Iterable Team at eTail West 2018

eTail West 2018 is only a few weeks away, and we’re excited to rub shoulders…

Iterable
February 06, 2018

Growth Marketing

It's Not Me, It's You: Breaking Up With Your Subscribers

As marketers, we pride ourselves on being excellent communicators, but sometimes we're faced with the…

Hadiyah Daché
January 31, 2018

Cross-Channel

Video Email: A Marketer's Secret Weapon to Engaging Audiences

How can we reach and engage our audiences most effectively and profitably? It’s an age-old…

Bob Hitching
January 30, 2018

Growth Marketing

Build vs Buy: The Case Against Homegrown MarTech

Many major consumer brands already have access to a world-class team of software developers—so when…

Iterable
January 25, 2018

Growth Marketing

Shopping Cart Abandonment Email Strategies (For the Rest of Us)

Shopping cart abandonment emails—aka cart recovery campaigns—have long been a mainstay in the campaign arsenal…

Karen Talavera
January 23, 2018

Product

Channeling Iterable: Top Questions From Our January Demo

At Iterable, we regularly showcase our new features and highlight our unique differentiators of what…

Iterable
January 19, 2018

Cross-Channel

7 Best-in-Class Examples of Omni-Channel Marketing

As they shop across devices, today’s consumers expect every brand interaction they have to be…

Iterable
January 18, 2018

Company

Registration for Activate Is Now Open

Last week we previewed why you won't want to miss Iterable's debut conference, Activate, which…

Iterable
January 16, 2018

Company

Announcing Enhanced Integration With Crowdskout for SMS Marketing

SMS marketing is now one of the most powerful ways to facilitate conversations with consumers—in…

Iterable
January 11, 2018

Cross-Channel

34 Essential Omni-Channel Marketing Stats You Need to Know

In today's Now Economy, consumers demand highly relevant and personalized experiences as they interact with…

Iterable
January 10, 2018

Company

Why You Won’t Want to Miss Iterable’s Debut Conference—Activate

Recently, renowned marketing expert Mark Schaefer declared, "Marketing has lost its way." He identified the…

Iterable
January 09, 2018

Growth Marketing

7 Growth Marketing Predictions for 2018

The New Year is the time of recharged energy, replenished budgets and ambitious resolutions. For…

Iterable
January 04, 2018

Company

Putting Power Back Into the Hands of Marketers

It’s certainly been a fantastic year here at Iterable! While I could list our team’s…

Justin Zhu
December 20, 2017

Growth Marketing

5 End-of-Year Tips to Become a Growth Marketing Hero

December is the perfect time to reflect on all that you’ve accomplished and determine how…

Iterable
December 08, 2017

Growth Marketing

Stop Spamming and Start Connecting With a Growth Marketing Platform

The past few years have seen a seismic shift in the ways that consumers interact…

Iterable
December 06, 2017

Growth Marketing

The 4 Pieces of the Personalization Puzzle

For B2C marketers, what it means to personalize messaging has evolved significantly over the last…

Iterable
November 29, 2017

Growth Marketing

4 Post-Thanksgiving Tips to Revamp Your Marketing Strategy for the New Year

The holidays can be a bit stressful for everyone, from meal planning to gift giving,…

Iterable
November 28, 2017

Growth Marketing

The 4 Things Consumers Expect From Brands in the Now Economy

Over the past decade, the rapid advancement of technology has created an unprecedented era where…

Iterable
November 21, 2017

Product

Highlight Reel: Top Questions From Our November ’17 Demo

Another month, another demo! As we continue to launch new features, we’ll highlight them in…

Iterable
November 20, 2017

Cross-Channel

All You Need to Know About Omni-Channel Marketing

Ever since “omni-channel” entered marketers’ vernacular years ago, some marketing technology vendors have over-promised and…

Iterable
November 16, 2017

Growth Marketing

3 Types of Customer Segmentation Your Marketing Team Can’t Ignore

If you’re getting lackluster results from your marketing efforts, it’s likely because you’re trying to…

Iterable
November 15, 2017

Cross-Channel

Introducing the Omni-Channel Maturity Assessment

It’s too easy for marketers to get bogged down with day-to-day tasks, then wonder, “Are…

Iterable
November 09, 2017

Cross-Channel

Delivering on the Promises of Omni-Channel Marketing

The enormous proliferation of digital channels has led to a generation of marketers who are…

Iterable
November 08, 2017

Cross-Channel

3 Tactics for Optimizing Direct Mail Campaigns

Though consumers don’t typically use the phrase “direct mail,” almost all of us remember watching…

Iterable
November 07, 2017

Product

Our Latest FAQs: We Answer Your Burning Questions

Every month, we’re hosting live product demos, so marketers can learn how Iterable can enable…

Iterable
November 03, 2017

Cross-Channel

Moving Beyond Email: 4 Channels to Incorporate Into Your Marketing Strategy

Most marketers already know that email marketing is a powerful force for connecting with consumers.…

Iterable
November 02, 2017

Company

Don’t Miss the Hottest Party at Dreamforce

Next week, downtown San Francisco is going to be packed with 170,000 visitors from around…

Iterable
October 31, 2017

Growth Marketing

The Four Stages to Growth Marketing Graduation

The demands of today’s digitally savvy consumers are increasing, and brands must not only meet…

Iterable
October 26, 2017

Cross-Channel

3 Marketing Lessons Universities Can Take From E-Learning Platforms

For high school seniors, the countdown has begun to prepare and submit their college applications.…

Iterable
October 24, 2017

Growth Marketing

Introducing: The Growth Marketer’s Guide to Education

In a digital-first ecosystem where today’s typical consumer is exposed to more than 10,000 daily…

Iterable
October 19, 2017

Cross-Channel

Understanding the 5 Pillars of Omni-Channel Relevance

Over the last decade, consumer behaviors and preferences have shifted due to advancements in technology,…

Iterable
October 12, 2017

Company

Youth Marketing Strategy 2017: Our Takeaways on Marketing to Millennials, Gen Z and Generations to Come

This week in New York, Iterable joined over 1,000 leaders and innovators in industries like…

Iterable
October 05, 2017

Company

Three Growth Marketing Challenges and Their Solutions (Argyle CMO Webinar Recap)

Last week, our CMO Stephanie Robotham kicked off the Argyle 2017 CMO Virtual Event in…

Iterable
September 28, 2017

Company

eTail Connect West 2017: Lessons on True Omni-Channel Marketing

eTail Connect West just concluded successfully last week in San Diego! The invitation-only e-commerce conference…

Iterable
September 20, 2017

Cross-Channel

Meaningful Mobile: Lessons Learned from 100 Top Companies [Infographic]

Consumer communication via mobile is an incredibly important channel to integrate into your omni-channel efforts…

Iterable
September 15, 2017

Product

True Omni-Channel Relevance…At Last

It’s a great day for all of us here at Iterable! We’ve been hard at…

Justin Zhu
September 12, 2017

Cross-Channel

How Curology Achieved 5X Growth By Adding a Personal Touch to Prescription Skincare

The global skincare market is expected to reach over $135 billion by 2021, but with…

Iterable
September 11, 2017

Growth Marketing

Rekindling an Old Flame: Win Back Customers With Email [Infographic]

Customer churn happens. But there’s more you can do to stop it before it starts!…

Iterable
September 07, 2017

Growth Marketing

A Blast Above: Email Habits of the Top Subscription Retailers [Infographic]

In case you missed it, our User Engagement Top 100 Subscription Retailers report is available…

Iterable
August 31, 2017

Growth Marketing

How Rocksbox Has Transformed the Shopping Experience

As one of the top 100 subscription retailers, jewelry rental service Rocksbox is changing how…

Iterable
August 30, 2017

Growth Marketing

Blue Apron vs. HelloFresh: Whose Marketing Satisfies Customers’ Appetites?

No longer limited to on-demand groceries and takeout, the food delivery industry has evolved to…

Iterable
August 29, 2017

Growth Marketing

Welcome Series Adoption By Leading Subscription Retailers [Infographic]

We’ve recently launched the User Engagement Top 100 Subscription Retailers report as the latest addition…

Iterable
August 24, 2017

Company

eTail East 2017: Our Three Takeaways

Iterable returned to eTail East last week! We were excited to join the 800 leading…

Iterable
August 21, 2017

Growth Marketing

Tips and Tricks to Improve Your Email Welcome Series

You never get a second chance to make a great first impression. This is why…

Carl Sednaoui
August 17, 2017

Growth Marketing

Think Outside the (Subscription) Box

The subscription retail industry is taking the world by storm — growing at a rate of 200%…

Iterable
August 16, 2017

Growth Marketing

The Growth Marketing Mindset: Using Data to Drive Engagement

Last week, we shared our expertise covering the fundamentals of growth marketing alongside Vivint, smart…

Iterable
August 09, 2017

Growth Marketing

3 Must-Know Strategies to Win the Travel Marketing War

Remember the days of buying a printed guidebook at the bookstore, then carefully mapping out…

Iterable
August 07, 2017

Growth Marketing

Expedia vs. Priceline: Whose Marketing Stands Out to Travelers?

Back-to-school season may only be weeks away, but there’s still time left to enjoy the…

Iterable
July 31, 2017

Growth Marketing

3 Strategies to Improve Your Marketing Messaging for the Holidays

Okay, so we’re still in the peak of summer, and your customers barely even have…

Iterable
July 20, 2017

Growth Marketing

7 Ways to Boost Engagement in Your Holiday Emails [Infographic]

Ahhh…summer. ’Tis the season for bikinis, BBQ and…Black Friday deals? For email marketers in retail…

Iterable
July 13, 2017

Growth Marketing

3 Engagement Strategies to Gamify the E-Commerce Experience

The mobile gaming industry is on fire. Today, it’s worth more than $41 billion in…

Iterable
July 11, 2017

Growth Marketing

How to Identify Your Key Email Marketing Metrics

What does “growth” mean in your business? In today’s digital landscape, the path to success…

Iterable
July 05, 2017

Growth Marketing

How CreativeLive Personalized Its Email Marketing to 10 Million Students

The demand for e-learning is exponentially increasing, whether it’s to start a side hustle in…

Iterable
June 28, 2017

Growth Marketing

Notorious RPG: How Mobile Game Genre Influences Push Notification Strategy

The month of June is all about gaming, as all of the major studios announced…

Iterable
June 21, 2017

Growth Marketing

Safeway vs. Instacart: Whose Marketing Delivers a Fresher Service?

Competition in the world of grocery delivery is becoming increasingly cut-throat, as seen with Amazon’s…

Iterable
June 19, 2017

Growth Marketing

When to Request Permission to Send Push Notifications

Earlier this month we launched The 2017 User Engagement Top 100 Report on mobile gaming,…

Iterable
June 15, 2017

Growth Marketing

Introducing The User Engagement Top 100 Report: Mobile Gaming

Whenever new market research discusses mobile applications, gaming dominates the conversation. Consumers spent $41 billion…

Iterable
June 01, 2017

Growth Marketing

Marriott vs. Airbnb: Whose Marketing Delivers a Luxury Experience?

The weather is heating up and so is the competition between travel and hospitality companies…

Iterable
May 24, 2017

Growth Marketing

Email Deliverability? It’s Complicated.

There are few things as fraught with apprehension for email marketers as email deliverability. We…

Brent Sleeper
May 10, 2017

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 3: Blast Campaigns

Recently, we launched a three-part blog series to demonstrate what makes an effective email marketing…

Iterable
May 09, 2017

Growth Marketing

Introducing The Growth Marketer’s Guide to Email Metrics

Email marketing continues to be one of the best digital channels for ROI, so when…

Iterable
May 04, 2017

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 2: Cart Abandonment Campaigns

Last week, we kicked off our three-part blog series about the email marketing practices of…

Iterable
May 03, 2017

Growth Marketing

How Zillow Wins at Growth Marketing

If you’ve ever shopped for a home, chances are that you’ve used Zillow to browse…

Iterable
April 26, 2017

Growth Marketing

What We Can Learn From E-Commerce Emails, Part 1: Welcome Campaigns

Back in February, we released our first User Engagement Top 100 Report to examine how…

Iterable
April 25, 2017

Company

Earth Day 2017: Doing Our Part for Our Planet

Iterable’s core mission is to accelerate the growth of today’s businesses by enabling marketers to…

Iterable
April 21, 2017

Growth Marketing

How to Pick an ESP (You Don’t Hate)

90 percent of marketers consider email a channel of strategic importance. So why is it…

Iterable
April 18, 2017

Cross-Channel

AMC Theatres vs. Alamo Drafthouse: Whose Marketing Receives Five Stars?

Grab your popcorn and take a seat, because it’s time for another inside look into…

Iterable
April 10, 2017

Growth Marketing

Sophisticated Email Marketing for Better Healthcare

Much of the discussion about B2C marketing revolves around e-commerce, but the strategies to increase…

Iterable
March 29, 2017

Growth Marketing

A Day in the Life of an Email Marketer

When done flawlessly, emails look like they just send themselves. Beautiful imagery, personalized copy, delighted…

Iterable
March 27, 2017

Growth Marketing

Optimize Your Marketing Messaging With Smarter Metrics

Growth marketing is dependent on using behavioral data to run personalized marketing campaigns and achieve…

Iterable
March 23, 2017

Growth Marketing

Uber vs. Lyft: Whose Marketing Wins the Race?

Whether it’s gaming apps, subscription services or leaders in the sharing economy, more businesses have…

Iterable
March 21, 2017

Company

Iterable Celebrates its 4th Birthday!

Each year, celebrating our company’s founding becomes more exciting because we have so many new…

Justin Zhu
March 15, 2017

Company

eTail West 2017: Our Four Takeaways

As some of you may know, Iterable participated in eTail West 2017 last week. The…

Iterable
March 08, 2017

Growth Marketing

Email Marketing in E-Commerce, Part 3: Blast Campaigns [Infographic]

After sharing the results of the top e-retailers’ welcome campaigns and cart abandonment campaigns from…

Iterable
February 21, 2017

Cross-Channel

Who Lands the Job? Indeed vs. AngelList

The start of a new year is a popular time for job searching (hint: we…

Iterable
February 15, 2017

Growth Marketing

Email Marketing in E-Commerce, Part 2: Cart Abandonment Campaigns [Infographic]

This blog post is the second in a series of three that summarizes our User…

Iterable
February 14, 2017

Growth Marketing

Email Marketing in E-Commerce, Part 1: Welcome Campaigns [Infographic]

Last week we launched our first User Engagement Top 100 Report, an inside look into…

Iterable
February 08, 2017

Growth Marketing

Introducing Iterable’s User Engagement Top 100 Report

Shown to be 40 times more effective at acquiring customers than Facebook and Twitter combined,…

Iterable
February 02, 2017

Company

Marketing Technology: Build or Buy? Thoughts From GrowthStack 2016

Today’s marketers are faced with the difficult challenge of determining what tools and services are…

Iterable
January 25, 2017

Growth Marketing

The 5 Stages of User Engagement in Mobile Gaming

In a previous blog post, we compared the two most popular mobile games of 2016:…

Iterable
January 19, 2017

Growth Marketing

Pokémon Go vs. Super Mario Run: Which Engages Users Better?

Out of all the words that could define 2016, the most unexpected would be “Pokémon.”…

Iterable
December 30, 2016

Company

Former Twitter CEO Drops by Our First Fireside Chat

2016 has been filled with many big wins for Iterable, from tripling our staff and…

Iterable
December 21, 2016

Company

Series B and Beyond

As 2016 comes to a close, it’s a popular time to reflect on the year’s…

Justin Zhu
December 13, 2016

Growth Marketing

How to Use GIFs Effectively in Email

Back in the 90s, GIF (Graphics Interchange Format) images were uber popular on webpages with…

Iterable
August 25, 2016

Growth Marketing

Things Are Heating Up: Hillary vs. Trump

With 100 days left to the election, the US presidential race is in the final…

Iterable
August 04, 2016

Growth Marketing

Dollar Shave Club’s Billion-Dollar User Engagement

How does a billion-dollar startup engage its customers? Today’s User Engagement Teardown answers that question.…

Iterable
July 21, 2016

Growth Marketing

Small Emails Lead to Better Engagement

A short email is not necessarily the same as a small email, although they are…

Iterable
July 18, 2016

Growth Marketing

Pokémon Go Can Be More Than Just a Fad

Pokémon Go has taken the world by storm. It’s the top downloaded and grossing app…

Iterable
July 14, 2016

Growth Marketing

Everything You Need to Know About Email "From Lines"

Last week, as part of our User Engagement Best Practices blog series, we took a…

Iterable
July 13, 2016

Growth Marketing

What Makes a Good Email Subject Line?

Email can be one of your most profitable marketing channels of your omni-channel marketing program,…

Iterable
July 06, 2016

Growth Marketing

How to Optimize Message Send Times

In today’s modern marketing world, your customers expect personalized messages. That not only means the…

Iterable
June 29, 2016

Growth Marketing

9 Reasons Email Is Still Your Most Important Marketing Channel

There are plenty of new, trendy channels that are grasping for your attention and enticing…

Iterable
June 27, 2016

Growth Marketing

User Engagement Teardown: Which Coffee Is the Cream of the Crop?

Today, we’re excited to share our latest User Engagement Teardown, analyzing and comparing the user…

Iterable
June 02, 2016

Growth Marketing

Growth Marketing: The Best Intro You’ll Find This Year

From the beginning, Iterable has been envisioned as a platform that empowers marketers, making them…

Iterable
April 27, 2016

Growth Marketing

Email Deliverability: 5 Dos and Don’ts

Deliverability is always a huge concern for anyone in the email marketing space. We know…

Iterable
March 18, 2016

Growth Marketing

User Engagement Teardown: Poshmark Sends Excellent User Engagement Campaign to New Users

As the “largest community marketplace for fashion,” Poshmark is engaging its millions of shoppers through…

Iterable
March 10, 2016

Growth Marketing

User Engagement Teardown: Wanelo Coordinates Growth Marketing Campaigns Across Channels

Wanelo, an online “mall on your phone” curated by its millions of users, has taken…

Iterable
March 09, 2016

Company

The Next Iteration

Today we’re extremely excited to announce we have raised $8M in a Series A led…

Justin Zhu
January 21, 2016

Growth Marketing

User Engagement Teardown: Hillary vs. Trump

For this User Engagement Teardown, we are doing something a bit different: we are looking…

Iterable
October 05, 2015

Growth Marketing

User Engagement Teardown: Pinterest

In this User Engagement Teardown, we are taking a look at Pinterest, the wildly successful…

Iterable
September 21, 2015

Growth Marketing

Growth: User Acquisition vs. User Engagement

In the first three posts in this series, we looked at the different layers of…

Iterable
September 15, 2015

Growth Marketing

User Engagement Teardown: Vox

We published our first User Engagement Teardown (of Jet.com) two weeks ago and we’re now…

Iterable
September 09, 2015

Growth Marketing

The Growth Marketer’s Guide — A New Series

At Iterable we believe in empowering growth marketers to do their job. That’s why we…

Iterable
September 01, 2015

Growth Marketing

The Marketing Stack Part III: Optimization, Data, Automation and Collaboration

This is the third post in our Marketing Stack series. In the first post we…

Iterable
August 31, 2015

Growth Marketing

Introducing the “User Engagement Teardown:” Jet.com

We’re excited to announce something we’ve been working on for the last few weeks. We’re…

Iterable
August 26, 2015

Growth Marketing

The Marketing Stack Part II: User Acquisition and Engagement

In our previous post on the growth marketing stack, the kickoff to the series, we…

Iterable
August 24, 2015

Growth Marketing

The Marketing Stack for Growth Marketers

Over the last decade, the sophistication of marketing departments has increased tremendously: marketing is more…

Iterable
August 17, 2015

Growth Marketing

Case Studies: Rocksbox and IMGE

We’re excited to post a couple of new case studies on our site that talk…

Iterable
August 12, 2015

Company

Iterable Announces $1.2 Million in Seed Funding

San Francisco, CA, January 20, 2015 — Iterable, an Angelpad startup and email growth hacking…

Justin Zhu
January 20, 2015

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