The Roadmap for Marketing Change Agents
It’s an exciting day for the Iterable community! Activate, our inaugural growth marketing conference, is on! We’re slated for a full day of ...
Maximize Deliverability With New Spam Reports
It’s happened to all of us—a flash of brilliance spawned an idea for the perfect campaign. You’ve built out that idea with flawless imagery and ...
What Could Your Company Do With $41 Million?
We’ve talked a lot about all of the benefits our growth marketing platform is able to bring to today’s top brands—sophisticated segmentation, ...
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Latest Blog Posts
Personalize Everything. Yes, Everything.
Over the course of your brand’s relationship with your customers, it’s in your best interest to make it easy for them to engage with you ...
Takeaways From the 2018 Women in Retail Leadership Summit
Last week, Iterable visited Miami to attend the Women in Retail Leadership Summit. Over the course of three insightful days, we heard stories ...
Iterable Makes the 2018 Best Places to Work List
We’re very excited to announce that Iterable has been included by the San Francisco Business Times as one of the 2018 Best Places to Work. We ...
Slay the Urban Legends of ESP Selection
Maybe you’ve outgrown your current solution, you’re looking for more advanced functionality or you’re unhappy with the service or stability of ...
3 Steps to Put Marketing Back Into Omni-Channel Marketing
The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too ...
Activate 2018: Top Takeaways for Marketing Change Agents
Thanks to our amazing attendees, sponsors and partners, Activate was a major success! With over 300 innovators at the event, Activate was the ...
5 Inspiring Marketing Examples to Engage Your Best Customers
If you’re a smart marketer—and, of course, you are because you’re reading this article—then you know the upside to attract, grow and retain your ...
7 Lessons the B2B World Can Learn From B2C Email Marketers
If I’ve heard it once, I’ve heard it a thousand times: “That might work in B2C, but we’re B2B,” as if B2B marketers are from Mars and B2C from ...
The Email’s Coming From Outside the House: DMARC Deconstructed
Do you know who is using your domain to send email? Have you ever wondered if your email domain is being phished? Do you know every source of ...
Shoptalk 2018: Our Top Takeaways
Shoptalk 2018 was bigger and better than ever before, with over 8,000 attendees and 300 speakers from leading brands and technology providers at ...
You Had Them at Hello: How to Retain Your Best Customers
Not all customers are created equal. There is always a segment that outperforms the average by a mile, bringing in significantly more revenue. ...
Celebrate Iterable’s 5th Birthday at Activate
It’s our 5th birthday, so we’re having a party and you’re invited! Join us at Activate, on April 3rd, in San Francisco as we and our visionary ...
Announcing the Finalists of the Growth Marketing Awards
In three weeks, taking place April 2-3 in San Francisco, Iterable will celebrate the achievements of our amazing customers at Activate, our debut ...
How Swish Helps Users Master Their Money With Iterable
Most budgeting apps fail because they require so much work. Users eventually tire of them. At Swish, habit formation is the pièce de résistance ...
Adding Triggered Direct Mail to Your Omni-Channel Strategy
As omni-channel marketing becomes the new standard, many marketers consider direct mail outdated. But with advances in personalization, QR codes, ...