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Latest Blog Posts

Cross-Channel

How 4 Leading Brands Engage Customers With Mobile Push

When it comes to creating a successful mobile push messaging program, it all comes down to one core principle: Customers must find value in what ...

Cross-Channel

How Aceable Saves Time and Stays Compliant With Iterable

If you’ve ever worked in an industry that requires strict adherence to regulations set in place by government entities and regulatory boards, you ...

Product

Iterable + Foursquare: Powering Location-Based Engagement

Location-based technology is shaping the way we operate in the Now Economy. Everything—from traveling on demand using ridesharing apps like Uber ...

Upgrade Your Growth Marketing Platform

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Growth Marketing

3 Scary-Good Email Strategies for a Happy Halloween

Everybody’s getting in on Halloween, from infants to adults, parents to pets, all around the house. If you want to claim your share of this ...

Growth Marketing

4 Lessons Learned From Launching a User Group Program

At Iterable, we’re all about cross-channel customer engagement, but there’s one non-digital channel that can also have a big impact (dare we say, ...

Cross-Channel

4 Crucial Steps to Optimize Your Mobile Marketing

There’s no denying that consumers today are incredibly mobile. Nearly 80% of Americans own smartphones, relying on them to browse, engage, and ...

Cross-Channel

Online Travel Agents: Whose Marketing Wins the Booking Battle?

Consumer demands are rising in what many are calling the Now Economy—and the travel industry is no exception. According to Google, 57% of U.S. ...

Product

Introducing Iterable Insights: Your View Into Campaign Success

Growth marketers have a close relationship with data: it’s invaluable for building campaigns and measuring performance. Here at Iterable, ...

Growth Marketing

4 Overlooked (but Valuable) E-Commerce Segments to Target

Once you master the basics of personalization, you can use your data to identify customer segments who frequently get overlooked in standard ...

Cross-Channel

Leveraging Dynamic Direct Mail to Boost Your Digital Strategy

Pop Quiz: What do Stitch Fix, Primary, Bite Squad, LendingClub and HelloFresh all have in common? Yes, they’re all e-commerce brands. But there’s ...

Convert Abandoned Shopping Carts Into Cash

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Growth Marketing

Busting the 3 Most Common AI Myths in Marketing

Artificial Intelligence (AI) may not be an entirely new innovation, but its prominence inside the enterprise has certainly grown over the last ...

Company

What We Stand For: Iterable’s 4 Company Values

As one of this year’s Best Places to Work, Iterable is dedicated to promoting a positive work atmosphere that allows the team to flourish. ...

Growth Marketing

Iterable Customer Spotlight: Anita Taylor From Stack Overflow

We are excited to announce the launch of our monthly Customer Spotlight series! Hosted in the Iterable Community and excerpted here on our blog, ...

Growth Marketing

Behind the Scenes: How SeatGeek Personalizes Customer Engagement

Like it or not, if you’re a marketer today, there’s a good chance you’re locked into a war with your competitors for consumer mindshare. And the ...

The Total Economic Impact of Iterable

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Growth Marketing

3 Email Marketing Campaigns to Liven Up Labor Day

Labor Day is just around the corner. If you’re thinking about tying a campaign to the long weekend that heralds the end of summer and ...