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Latest Blog Posts

Product

Ask the Iterable Experts: February Demo Recap

Ask the experts! To recap our February demo, solutions consultant, Carter Hickingbotham, accompanied our product marketing manager, Arpita ...

Company

Share the Love: Iterable Wants Your Guest Blog Submissions

At Iterable, we’re proud to advocate for the growth marketing community. Every day we’re learning from the best and brightest, whether it’s with ...

Growth Marketing

Avoid These 6 Personalization Mistakes at All Costs

The basis of any great customer experience isn’t complex or groundbreaking. It’s not even new. It’s simply treating your customers as ...

The No-Nonsense Guide to Achieving Omni-Channel Relevance

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Growth Marketing

How 4 Small Steps Make a Big Difference in Email Deliverability

I suspect you’d be hard-pressed to find someone more data-driven than growth and email marketers. That empirical quality is one reason marketers ...

Growth Marketing

4 Ways to Make Interactive Email Actionable

For many e-commerce brands struggling to improve customer engagement and increase ROI, email marketing is often considered a passive experience. ...

Growth Marketing

It’s Not Me, It’s You: Breaking Up With Your Subscribers

As marketers, we pride ourselves on being excellent communicators, but sometimes we’re faced with the uncomfortable truth: not all of our ...

Omni-Channel

Video Email: A Marketer’s Secret Weapon to Engaging Audiences

How can we reach and engage our audiences most effectively and profitably? It’s an age-old question that embodies the very essence of what drives ...

Growth Marketing

Build vs Buy: The Case Against Homegrown MarTech

Many major consumer brands already have access to a world-class team of software developers—so when it comes to MarTech, it may seem like a ...

Omni-Channel

Are You Ready for Personalization 2.0?

Every marketer already knows that the key to creating exceptional customer experiences is data-powered personalization. In what industry experts ...

Growth Marketing

Shopping Cart Abandonment Email Strategies (For the Rest of Us)

Shopping cart abandonment emails—aka cart recovery campaigns—have long been a mainstay in the campaign arsenal of retailers and e-tailers, but ...

The Growth Marketer’s Guide to Education

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Product

Channeling Iterable: Top Questions From Our January Demo

At Iterable, we regularly showcase our new features and highlight our unique differentiators of what makes our growth marketing platform the ...

Omni-Channel

7 Best-in-Class Examples of Omni-Channel Marketing

As they shop across devices, today’s consumers expect every brand interaction they have to be seamless and cohesive. 47 percent of customers ...

Company

Registration for Activate Is Now Open

Last week we previewed why you won’t want to miss Iterable’s debut conference, Activate, which takes place on April 3rd at the St. ...

Company

Announcing Enhanced Integration With Crowdskout for SMS Marketing

SMS marketing is now one of the most powerful ways to facilitate conversations with consumers—in fact, one study reported that 98 percent of SMS ...

The Omni-Channel Maturity Assessment

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Omni-Channel

33 Essential Omni-Channel Marketing Stats You Need to Know

In today’s Now Economy, consumers demand highly relevant and personalized experiences as they interact with brands on a multitude of ...

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