"Iterable is innovative and is constantly adjusting to the evolving marketing technology landscape."
Sr. Marketing Specialist
By running experiments and A/B testing in Iterable, Zillow can dynamically tailor its messaging to each customer segment. This allows Zillow to better engage its audience and provide valuable upselling opportunities.
Lift in Open Rate
Lift in Click-to-Open Rate
"The capability to easily execute dynamic channel and message personalization based on the unique treatment plan of each patient is the reason we switched to Iterable."
VP of Marketing
Iterable’s dynamic data segmentation allows Curology to quickly act on customer behavior.
Increase in customer engagement
Increase in revenue generated