The Forrester Wave™: CCCM

Meet Our Customers

Your favorite brands are delivering the cross-channel experiences that you’ve come to love using the world’s leading growth marketing platform.

Iterable makes it so easy to accomplish my work

Grace Pratt
Grace Pratt
Sr. Marketing Specialist
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Iterable powers us to personalize customer engagement at scale through dynamic behaviorally triggered campaigns

Lauren Vaccarello
Lauren Vaccarello
VP of Marketing
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The capability to easily execute dynamic channel and message personalization based on the unique treatment plan of each patient is the reason we switched to Iterable.

Fabian Seelbach
Fabian Seelbach
VP of Marketing
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We finally have a platform developers love that marketing actually can use.

Sue Cho
Sue Cho
Director of Email
Through a personalized onboarding experience, Fender has seen an increase in engagement, encouraging people to watch more videos, learn more guitar, and then stick around as a paying member.
  • Increase in retention of a month-to-month paying user
Retail & E-Commerce
Retail & E-Commerce
  • 45%
    Increase in subscription rate
Retail & E-Commerce
  • 50%
    Business revenue attributed to the repeat offer
Technology
Entertainment
Food & Beverage
Retail & E-Commerce
By running experiments and A/B testing in Iterable, Zillow can dynamically tailor its messaging to each customer segment. This allows Zillow to better engage its audience and provide valuable upselling opportunities.
  • 161%
    Lift in Open Rate
  • 18%
    Lift in Click-to-Open Rate
"Iterable makes it so easy to accomplish my work"
Grace Pratt
Grace Pratt
Sr. Marketing Specialist
Technology
  • 10%
    Increase in User Adoption
Technology
Health & Wellness
Iterable’s dynamic data segmentation allows Curology to quickly act on customer behavior.
  • 26%
    Increase in customer engagement
  • 10%
    Increase in revenue generated
"The capability to easily execute dynamic channel and message personalization based on the unique treatment plan of each patient is the reason we switched to Iterable."
Fabian Seelbach
Fabian Seelbach
VP of Marketing
Health & Wellness
  • 3X
    Revenue from Email and Push
  • 50%
    Increase of Users Reached by Adding Push
Entertainment
Retail & E-Commerce
  • 38%
    Decrease in Unsubscribe Rates YOY
Health & Wellness
  • 2x
    Increase in conversion rates for industry-specific campaigns
Retail & E-Commerce
Health & Wellness
Technology
Food & Beverage
  • 50%
    Reduction in email setup and testing times
Other
Food & Beverage
  • 2%
    Increase in click-through rate
Other
Retail & E-Commerce
Rocksbox has A/B tested every single message sent via Iterable and has achieved significant lift in metrics and ROI.
  • 20%
    Increase in email open rate
  • 500k+
    Monthly messages sent
Retail & E-Commerce
  • 23%
    Lift in Open Rate
Health & Wellness
Retail & E-Commerce