What’s New in Iterable

Iterable Releases Powerful AI Capabilities and A New Generation of In-App Messaging

Spring 2023 kicks off a whole new Iterable with our most innovative release yet. Explore our expanded AI-Powered cross-channel capabilities and a brand new way to deliver native communications in App and OTT.

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Iterable’s AI Suite Takes Time Savings and Efficiency to New Highs

Iterable’s AI Suite just got better with the addition of Next Best Action. You can now build campaigns more quickly and effectively than ever before with AI-powered audience recommendations and pre-populated copy suggestions that help you determine the next best action to engage your customers. We’ll also help you eliminate writer’s block with our all-new generative AI tool, Copy Assist! Leveraging our Frequency Optimization feature, you can optimize the number of messages sent to each user, maximizing impact with minimal input.

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A New Generation of
In-App Messaging

Introducing Embedded Messages: the ultimate solution for marketers seeking to maximize in-app and website communications to drive growth. You can now effortlessly integrate native message placements that dynamically adapt to individual user data, no coding required! Our marketer-friendly, pre-built templates include scrolling carousels, hero banners, feeds, and custom notification centers, making it easier than ever to create stunning, personalized communications. And that’s not all! We’re thrilled to announce our newest platform integration with Roku, expanding the reach of your app users like never before.

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New Flexible Campaign Workflow for the Modern Marketer

We’ve completely modernized the campaign creation workflow, making it more flexible than ever before. Our latest update includes a non-linear campaign setup that allows you to build campaigns in any order you want. Whether you want to select the audience first, or build out the messaging first, the choice is yours—no more feeling restricted by a linear workflow. Plus, our redesigned Audience Selection Tools make it easier than ever to target exactly the right people. Leveraging our streamlined Send Time Settings, you can optimize your send time and even include Quiet Hours, ensuring your message is delivered at the perfect time for each individual user.

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Whitepaper :

The Essential Guide to Making Your Marketing Recession-Proof

In this guide, we break down a game-plan to ensure your marketing strategies are recession-proof, all while keeping a harmonized CX in mind.

Blog Post :

Delivering Joy With New AI-Powered Marketing Capabilities & Next-Gen In-App Messaging

We’re entering a new era of personalization in the age of AI. Iterable empowers marketers with the capabilities they need to deliver joy.

Feature :

Iterable SMS

Unlock the full cross-channel potential of your text messaging programs with a modern suite of SMS/MMS tools and services.

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Check out our past showcase releases

Drive loyalty and revenue with SMS/MMS campaigns

Iterable SMS is an integrated solution that enables you to quickly reach customers across their whole lifecycle – from acquisition to retention to revenue. By bringing together market leading SMS/MMS functionality with real-time customer data and channel orchestration, Iterable SMS closes the ever-problematic activation gap, making it easier than ever to create joyful SMS experiences that move seamlessly across channels. And with a simplified pricing model, with no hidden fees, duplicated changes or additional reconciliation, marketers can quickly set up a more cost-efficient SMS program and spend less time worrying about cost and complexity.

Message customers when they’re most likely to convert

Take the guesswork out of where customers are likely to convert with Channel Optimization, an AI-powered feature that determines which channel will drive the highest performance for each user based on predictive analyses of past response data and recent behavior signals.

Create Dynamic Experiences with Delivery Controls

Leverage the full power of Iterable for campaign creation and journey orchestration while retaining control over final processing and delivery of email campaigns with Custom Send Control. Plus, with UserID-based Projects, marketers can use their own unique identifiers, consolidate multiple UserID’s under a single user, and manage users anonymously. With more control over user identification and management, marketers can drive more personalized engagement with customers, and even more efficiently with new Studio enhancements including being able to revert back to a previous version with Version History, control when users should be exited from the journey with Exit Rules, and iterating on high performing journeys across one project to another with Cross-Project Journey Copying.

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What’s New in Iterable

Iterable’s AI Suite Takes Time Savings and Efficiency to New Highs

A New Generation of
In-App Messaging

New Flexible Campaign Workflow for the Modern Marketer

Schedule a demo to learn more

Check out our past showcase releases

Drive loyalty and revenue with SMS/MMS campaigns

Message customers when they’re most likely to convert

Create Dynamic Experiences with Delivery Controls

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