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Background Node

What’s New in Iterable

Easily Activate More of Your Data, No Engineers Required

Iterable’s Winter Release democratizes data activation to ensure you can easily tap into even more of your customer data.

Iterable is empowering marketers to effortlessly activate more data both on and off the platform—without requiring engineering support—and equipping them with the tools they need to maintain data schema consistency across systems and teams.

Own Your Data Strategy

Iterable’s Ingest Toolkit features Smart Ingest, a powerful new feature co-developed with Hightouch, that enables you to directly connect your data warehouses to Iterable. With Smart Ingest, marketers can quickly automate the import of valuable customer data points like attributes, events and customer lists to unlock more powerful segmentation and personalization tactics – without ever leaving the platform or relying on engineers. With Smart Ingest, you can own your data strategy, streamline operations, and deliver better, more personalized user experiences.

Your Data, Organized Your Way

Break down data silos by easily controlling your data structure in a simple to use UI. Adding to the Ingest Toolkit is data schema management, a visual experience that allows you to add new fields to user profiles or custom events and define the data types—all directly within Iterable. With the addition of Field Lock, you can also ensure no new fields are accidentally created. With greater control over your data, you’ll drive faster activation, collaboration, and reporting across systems and teams.

Magnify Marketing Impact Everywhere

Augment your Snowflake data with Iterable’s AI-powered insights to fuel better marketing decisions across your entire customer lifecycle. Now Iterables’s Brand Affinity and Predictive Goals, our AI-powered user insights, are automatically shared to the Snowflake accounts of eligible brands. AI-powered user insights are part of the full user profile data update to Snowflake Data Share—complementing the campaign data already flowing for eligible customers. This update further eliminates the need for custom pipelines and provides centralized access to data that will help you amplify the impact of every customer touchpoint.

Check out our past showcase releases

Innovate Fast (Without Breaking Things)

At Iterable, we believe in the power of experimentation to drive innovation, and now with our AI-powered experiments, you can test, iterate, and optimize your campaigns like never before. With our new AI-powered experiments, marketers can generate alternate campaign variations in a single click and automatically leverage learnings to create new pre-optimized experiments all within an easy, semi-automated setup.

Iterable's Anonymous User Identification Criteria Layer

Identify and Target Anonymous Users Across Channels

Iterable is adding capabilities to its current identity solution by expanding the current set of tools into a robust suite called Identity Toolkit. With expanded capabilities to capture and unify customer data across anonymous and known users, you can now control which anonymous users you want to send into the Iterable platform to target them with specific content and easily unify anonymous and known profiles to ensure a cohesive messaging strategy.

Mo Data, Less Problems – New Native Partnerships

Expanded partnership integrations now aid customers in leveraging their zero and first-party data. With partnerships with Extole and Justuno, customers can increase subscriber acquisition and integrate data from referral and engagement programs into Iterable. By harnessing this data, marketers can build advanced personalization and segmentation that can be leveraged in their journeys and campaigns.

Schedule a demo to learn more about the features announced in our Winter Release.