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Accelerate Innovation with New AI-Powered Experiments and the New Identity Toolkit
Iterable’s Fall Release empowers modern marketing mastery by unlocking accelerated innovation and delivering deeper levels of personalization with our new AI-Powered Experiments and anonymous user controls.
At Iterable, we believe in the power of experimentation to drive innovation, and now with our AI-powered experiments, you can test, iterate, and optimize your campaigns like never before. With our new AI-powered experiments, marketers can generate alternate campaign variations in a single click and automatically leverage learnings to create new pre-optimized experiments all within an easy, semi-automated setup.
Iterable is adding capabilities to its current identity solution by expanding the current set of tools into a robust suite called Identity Toolkit. With expanded capabilities to capture and unify customer data across anonymous and known users, you can now control which anonymous users you want to send into the Iterable platform to target them with specific content and easily unify anonymous and known profiles to ensure a cohesive messaging strategy.
Expanded partnership integrations now aid customers in leveraging their zero and first-party data. With partnerships with Extole and Justuno, customers can increase subscriber acquisition and integrate data from referral and engagement programs into Iterable. By harnessing this data, marketers can build advanced personalization and segmentation that can be leveraged in their journeys and campaigns.
Other Product Updates Available Now:
Async Export API: Improved reliability for very large exports of campaign analytics data in CSV or JSON formats with an asynchronous version of this API. These new endpoints scale export capabilities so you can process large volumes of data—up to 100GB per job.
Studio Tile Updates: The Yes/No Data Split Tile is updated to display the entry source that was selected in the Start tile, so it’s clearer that you can filter on the entry source event. The Hold Until Tile update creates smarter, more efficient journeys with a tile that holds users until an event or user profile update occurs.
Journey Webhook Rate Limiting: Updated the Call webhook tile within Studio to give you the ability to throttle webhook sends that are originating from within a journey to avoid overloading endpoints.
Iterable SMS just got even better with availability in 30+ countries and a powerful, integrated shortlink builder that allows marketers to easily attribute revenue to—and prove the ROI of—SMS campaigns. Leveraging the full power of the Iterable platform, you can build dynamic audiences based on SMS engagement and behavioral data to target audiences in real time across the customer lifecycle, all with built-in compliance.
Connecting with global audiences and personalizing for each region is now easier than ever. Our new Default Locales introduces flexibility to support configuring the default locale per campaign or template without needing to manually build out new journeys, ensuring your audience always receives the right content, no matter where in the world they are.
Iterable’s new capabilities within Frequency Management remove the blockers that prevent marketers from sending the optimal amount of messages and uses AI to help marketers intelligently manage the amount of messages sent. Iterable’s AI-powered Frequency Optimization eliminates message fatigue, reduces churn, and improves overall engagement. Message sends are optimized at the user level, which creates a more personalized user experience and maximized message impact.
Coming this fall, Iterable customers will be able to store and process data within the EU on our new Ireland-based data center. With increased compliance, reduced latency, and improved reliability, EU-based and multinational companies can be confident that they are operating at the highest levels of security and strengthening trust with their customers.
