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What’s New in Iterable

Bringing AI-Powered, Personalized Experiences to Global Audiences

Iterable’s Spring Showcase introduces a new era of customer engagement fueled by cutting-edge tools that help you move faster than the competition. 

Iterable is launching robust capabilities that enable marketers to design powerful journeys with ease, reach global audiences via mobile at scale, accelerate marketer agility with smart segmentation tools, and optimize customer interactions with deeper insights on customer sentiment, ultimately unlocking customer engagement & driving higher ROI.

Build powerful journeys faster with generative AI

With Journey Assist, marketers will now have access to the market’s first prompt-based, AI-powered tool. Build new journeys faster or iterate on existing journeys more efficiently, ultimately delivering richer customer experiences. Marketers can design simple or complex journeys by entering a prompt and seeing it instantly come to life. It’s never been easier to move through the journey creation process and bring new ideas to life.

Drive rich conversations with global audiences

With the launch of WhatsApp, Iterable is expanding our native, mobile-forward channel portfolio alongside SMS, Embedded, & Push, all in ONE platform. With WhatsApp, marketers can now engage with customers across the globe through dynamic, personalized, automated messages to deliver a memorable two-way communication experience. Connect with customers through the channel that best resonates with them – all within Iterable’s native, compliant platform. It’s time to leave data gaps and fragmented messaging behind.

Define precise audiences and maximize reach

Smart Segmentation makes it easier than ever for marketers to combine behavioral, demographic, rich user data, and AI-powered user attributes in a more intuitive and helpful marketer-centered experience. This enhanced upgrade offers marketers intuitive, real-time contextual insights for each segmentation decision and introduces intelligent guardrails to prevent common errors, such as selecting the wrong data points.

Transform insights into action

Built on top of Iterable’s AI-Powered Brand Affinity, which analyzes how campaigns impact customers’ loyalty, our new Brand Affinity reporting enables marketers to understand how their communications affect customer sentiment and engagement. With Brand Affinity reporting, marketers now have the tools to understand the interplay of audience, content, and messaging for deeper strategic insights and optimized orchestration.

Check out our past showcase releases

Own Your Data Strategy

Iterable’s Ingest Toolkit features Smart Ingest, a powerful new feature co-developed with Hightouch, that enables you to directly connect your data warehouses to Iterable. With Smart Ingest, marketers can quickly automate the import of valuable customer data points like attributes, events and customer lists to unlock more powerful segmentation and personalization tactics – without ever leaving the platform or relying on engineers. With Smart Ingest, you can own your data strategy, streamline operations, and deliver better, more personalized user experiences.

Iterable Smart Ingest with Data Schema Management

Your Data, Organized Your Way

Break down data silos by easily controlling your data structure in a simple to use UI. Adding to the Ingest Toolkit is data schema management, a visual experience that allows you to add new fields to user profiles or custom events and define the data types—all directly within Iterable. With the addition of Field Lock, you can also ensure no new fields are accidentally created. With greater control over your data, you’ll drive faster activation, collaboration, and reporting across systems and teams.

Magnify Marketing Impact Everywhere

Augment your Snowflake data with Iterable’s AI-powered insights to fuel better marketing decisions across your entire customer lifecycle. Now Iterables’s Brand Affinity and Predictive Goals, our AI-powered user insights, are automatically shared to the Snowflake accounts of eligible brands. AI-powered user insights are part of the full user profile data update to Snowflake Data Share—complementing the campaign data already flowing for eligible customers. This update further eliminates the need for custom pipelines and provides centralized access to data that will help you amplify the impact of every customer touchpoint.

Schedule a demo to learn more about the features announced in our Spring Product Showcase.